{"id":25239,"date":"2021-01-11T07:56:00","date_gmt":"2021-01-11T14:56:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25239"},"modified":"2023-03-09T12:21:55","modified_gmt":"2023-03-09T17:21:55","slug":"2021-the-year-of-the-membership-business-model","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/","title":{"rendered":"2021: O ano do modelo de neg\u00f3cios de associa\u00e7\u00e3o"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A mais aterrorizante de todas as fantasias de Halloween do ano passado? De acordo com um tweet muito popular que vi em outubro, era uma simples camiseta branca na qual os n\u00fameros \"2020\" estavam escritos \u00e0 m\u00e3o. N\u00e3o havia necessidade de Serif Gothic Heavy. Os pr\u00f3prios n\u00fameros inspiraram todo o horror necess\u00e1rio.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab8cc998b191\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab8cc998b191\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#About_the_e-commerce_boom_that_has_made_2020_historically_amazing\" >Sobre o boom do com\u00e9rcio eletr\u00f4nico que tornou 2020 historicamente incr\u00edvel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#The_massive_expansion_of_the_membership_business_model\" >A expans\u00e3o maci\u00e7a do modelo de neg\u00f3cios de associa\u00e7\u00e3o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#The_need_for_community\" >A necessidade da comunidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#The_need_for_home-bound_learning\" >A necessidade de aprendizado em casa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#Expansion_of_the_e-learning_marketplace\" >Expans\u00e3o do mercado de e-learning<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#Final_thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Como se os tweets n\u00e3o fossem suficientemente precisos, h\u00e1 tamb\u00e9m o tesouro de memes de 2020 que continua a crescer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como este aqui:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\"><img decoding=\"async\" width=\"640\" height=\"338\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\" alt=\"Meme mostrando uma caneca de gato que cutuca seus olhos quando voc\u00ea bebe.\" class=\"wp-image-52478\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png 640w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-300x158.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-322x170.png 322w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-156x82.png 156w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Acho que todos n\u00f3s j\u00e1 sentimos as consequ\u00eancias desse design muito ruim.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os tweets, os memes, as lamenta\u00e7\u00f5es mundiais de 2020 -<em> todos eles estavam t\u00e3o certos.<\/em> Eu poderia listar aqui todos os motivos que justificam sua corre\u00e7\u00e3o, mas acho que n\u00e3o preciso lembr\u00e1-lo disso. Voc\u00ea j\u00e1 sabe por que 2020 foi assustador e p\u00e9ssimo. Todos n\u00f3s sabemos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que voc\u00ea pode <em>n\u00e3o<\/em> sabemos que 2020 tamb\u00e9m foi <em>incr\u00edvel<\/em>. Voc\u00ea provavelmente n\u00e3o encontrar\u00e1 um meme sobre isso, mas \u00e9 verdade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_the_e-commerce_boom_that_has_made_2020_historically_amazing\"><\/span>Sobre o boom do com\u00e9rcio eletr\u00f4nico que tornou 2020 historicamente incr\u00edvel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como a F\u00eanix ressurgindo das cinzas, um boom do com\u00e9rcio eletr\u00f4nico diferente de tudo o que j\u00e1 vimos nasceu em meio a toda a destrui\u00e7\u00e3o de 2020. E, de acordo com muitos especialistas, \u00e9 um boom que alterou permanentemente o curso do com\u00e9rcio em geral.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele tem sido muito poderoso. E as estat\u00edsticas est\u00e3o surgindo para provar isso.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, em um artigo no final do ano passado, <a href=\"https:\/\/www.cnbc.com\/2020\/08\/25\/how-ecommerce-can-capitalize-from-a-coronavirus-led-boom-in-online-sales.html\">A CNBC informou<\/a> que, ano a ano, as vendas on-line globais aumentaram 71% no segundo trimestre de 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em um <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf?\">comunicado do U.S. Census Bureau<\/a> aprendemos que, \"A estimativa de com\u00e9rcio eletr\u00f4nico do terceiro trimestre de 2020 aumentou 37,1% (\u00b12,1%) em rela\u00e7\u00e3o ao terceiro trimestre de 2019, enquanto as vendas totais no varejo aumentaram 6,9% (\u00b10,4%) no mesmo per\u00edodo. As vendas de com\u00e9rcio eletr\u00f4nico no terceiro trimestre de 2020 representaram 13,5% do total de vendas.\"<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\"><img decoding=\"async\" width=\"982\" height=\"469\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\" alt=\"Gr\u00e1fico mostrando o crescimento do com\u00e9rcio eletr\u00f4nico de 2011 a 2020\" class=\"wp-image-52480\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png 982w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-768x367.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-356x170.png 356w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-840x401.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-700x334.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-156x75.png 156w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O mais interessante \u00e9 que, de acordo com o <a href=\"https:\/\/www.weforum.org\/agenda\/2020\/10\/downturn-good-news-subscription-companies\/\">F\u00f3rum Econ\u00f4mico Mundial<\/a>, faturamento total do S&amp;P 500 <em>contratado<\/em> em uma taxa anualizada de -10% no segundo trimestre de 2020. Mas os neg\u00f3cios baseados em assinaturas on-line <em>ampliado <\/em>em uma taxa de 12%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E \u00e9 a\u00ed que, felizmente, chegamos ao aspecto mais surpreendente de 2020 (especialmente de nossa perspectiva aqui no MemberPress).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_massive_expansion_of_the_membership_business_model\"><\/span>A expans\u00e3o maci\u00e7a do modelo de neg\u00f3cios de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Por mais assustador que tenha sido, 2020 foi um solo f\u00e9rtil para o crescimento do sucesso do modelo de neg\u00f3cios de associa\u00e7\u00e3o. H\u00e1 muitos motivos para isso, mas tr\u00eas coisas tiveram o maior impacto: a necessidade de comunidade, a necessidade de aprendizado em casa e um mercado de e-learning j\u00e1 em expans\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_need_for_community\"><\/span>A necessidade da comunidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiro, em tempos de trag\u00e9dia e desespero, as pessoas buscam um senso de comunidade, que \u00e9 exatamente o que um site de associa\u00e7\u00e3o pode oferecer. Ou seja, <a href=\"https:\/\/www.themembershipguys.com\/why-you-should-add-a-community-to-your-membership-site\/\">se for bem feito<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com Callie Willows, cocriadora do site de aconselhamento e educa\u00e7\u00e3o, <a href=\"https:\/\/www.membershipgeeks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Os Geeks da Associa\u00e7\u00e3o<\/a>Se voc\u00ea tiver um site de associa\u00e7\u00e3o que incorpore coisas como um f\u00f3rum ou uma rede social no local, um grupo do Slack ou hangouts ao vivo, poder\u00e1 obter esse senso de comunidade e se beneficiar muito com isso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E sabemos que isso \u00e9 verdade. No ano passado, vimos pessoas criando comunidades em torno de seus sites de associa\u00e7\u00e3o com grande sucesso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_need_for_home-bound_learning\"><\/span>A necessidade de aprendizado em casa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em segundo lugar, todos est\u00e3o em casa, portanto, o aprendizado on-line se tornou uma necessidade, e n\u00e3o apenas para as crian\u00e7as em idade escolar. No final de 2020, <a href=\"http:\/\/www.guide2research.com\/research\/lms-statistics#:~:text=In%202020%2C%20the%20mobile%20learning,reach%20%24252%20billion%20by%202020.\">Guide2Research relatou<\/a> que, entre os usu\u00e1rios do sistema de gest\u00e3o de aprendizagem (LMS), 28% s\u00e3o considerados \u201cjovens\u201d, enquanto 37% s\u00e3o adultos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As pessoas est\u00e3o presas em casa, com licen\u00e7a e buscando aumentar suas bases de conhecimento. Algumas esperam manter a forma em meio ao fechamento de academias. E outras est\u00e3o simplesmente entediadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que essas pessoas t\u00eam em comum \u00e9 o fato de estarem todas preparadas para arenas on-line, onde podem aprender tudo, desde Pilates at\u00e9 pr\u00e1ticas recomendadas de neg\u00f3cios e tecelagem de cestas, sem sair de casa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expansion_of_the_e-learning_marketplace\"><\/span>Expans\u00e3o do mercado de e-learning<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tudo isso significou uma r\u00e1pida expans\u00e3o do j\u00e1 crescente mercado de aprendizagem on-line, uma arena preparada para o modelo de neg\u00f3cios de associa\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seu <em>Empreendedor<\/em> artigo, <a href=\"https:\/\/www.entrepreneur.com\/article\/353106\">Como a Covid-19 est\u00e1 revolucionando o setor de educa\u00e7\u00e3o on-line<\/a>Nikhil Barshikar diz: \"Embora tenhamos estabelecido que o setor de educa\u00e7\u00e3o on-line estava crescendo rapidamente mesmo antes da pandemia da COVID-19, \u00e9 seguro dizer que o cont\u00e1gio acelerou esse crescimento a uma taxa inimagin\u00e1vel\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As ferramentas do WordPress, como o MemberPress, tornaram muito f\u00e1cil para as pessoas com habilidades criar sites de associa\u00e7\u00e3o nos quais elas podem ensinar essas habilidades para as massas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde que lan\u00e7amos nosso <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\">Complemento de cursos<\/a> no outono, ficou ainda mais f\u00e1cil. Nossos clientes existentes e novos continuam a aderir ao sistema em um ritmo incrivelmente r\u00e1pido. E n\u00e3o vemos esse ritmo diminuindo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clientes existentes como <a href=\"https:\/\/pilatesology.com\/\">Pilatesologia<\/a>, um site de instru\u00e7\u00f5es on-line sobre Pilates, e <a href=\"https:\/\/karabullockart.com\/online-classes\/\">Escola de Arte Kara Bullock<\/a>A maioria das institui\u00e7\u00f5es de ensino superior, como a Universidade de S\u00e3o Paulo, observou um aumento expressivo no n\u00famero de matr\u00edculas, apesar da recess\u00e3o econ\u00f4mica provocada pelos terrores de 2020.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sim, 2020 trouxe o bicho-pap\u00e3o de tr\u00eas cabe\u00e7as, sem d\u00favida. E n\u00e3o queremos negar a realidade da trag\u00e9dia pela qual muitas pessoas passaram. Mas como muitos de n\u00f3s tivemos que fazer algo a partir da perda total, o mundo viu uma engenhosidade coletiva ganhar vida em grande escala.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No final, os velhos ditados se mantiveram verdadeiros. A beleza vem das cinzas. O arco-\u00edris vem da chuva. E uma nova oportunidade de desenvolver seu pr\u00f3prio neg\u00f3cio em um mercado em expans\u00e3o surgiu em 2020. Talvez o bicho-pap\u00e3o n\u00e3o seja t\u00e3o assustador, afinal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Voc\u00ea tem alguma opini\u00e3o ou d\u00favida sobre o modelo de neg\u00f3cios baseado em assinaturas e como ele est\u00e1 crescendo? Compartilhe conosco nos coment\u00e1rios!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>The most terrifying of all Halloween costumes last year? According to one very popular tweet I saw in October, it was a simple white t-shirt upon which the numbers \u201c2020\u201d were handwritten. No need for Serif Gothic Heavy. The numbers themselves inspired all the necessary horror. As if the tweets weren\u2019t spot on enough, there\u2019s [&hellip;]<\/p>\n","protected":false},"author":42532,"featured_media":25240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,404,19,400],"tags":[820,462],"class_list":["post-25239","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","category-data-and-metrics","category-news","category-trends","tag-820","tag-membership-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. 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