{"id":25239,"date":"2021-01-11T07:56:00","date_gmt":"2021-01-11T14:56:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25239"},"modified":"2023-03-09T12:21:55","modified_gmt":"2023-03-09T17:21:55","slug":"2021-the-year-of-the-membership-business-model","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/","title":{"rendered":"2021: O ano do modelo de neg\u00f3cios de associa\u00e7\u00e3o"},"content":{"rendered":"<p>A mais aterrorizante de todas as fantasias de Halloween do ano passado? De acordo com um tweet muito popular que vi em outubro, era uma simples camiseta branca na qual os n\u00fameros \"2020\" estavam escritos \u00e0 m\u00e3o. N\u00e3o havia necessidade de Serif Gothic Heavy. Os pr\u00f3prios n\u00fameros inspiraram todo o horror necess\u00e1rio.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f02b8b9daee\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f02b8b9daee\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#About_the_e-commerce_boom_that_has_made_2020_historically_amazing\" >Sobre o boom do com\u00e9rcio eletr\u00f4nico que tornou 2020 historicamente incr\u00edvel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#The_massive_expansion_of_the_membership_business_model\" >A expans\u00e3o maci\u00e7a do modelo de neg\u00f3cios de associa\u00e7\u00e3o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#The_need_for_community\" >A necessidade da comunidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#The_need_for_home-bound_learning\" >A necessidade de aprendizado em casa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#Expansion_of_the_e-learning_marketplace\" >Expans\u00e3o do mercado de e-learning<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#Final_thoughts\" >Considera\u00e7\u00f5es finais<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Como se os tweets n\u00e3o fossem suficientemente precisos, h\u00e1 tamb\u00e9m o tesouro de memes de 2020 que continua a crescer.\u00a0<\/p>\n\n\n\n<p>Como este aqui:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\"><img decoding=\"async\" width=\"640\" height=\"338\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\" alt=\"Meme mostrando uma caneca de gato que cutuca seus olhos quando voc\u00ea bebe.\" class=\"wp-image-52478\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png 640w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-300x158.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-322x170.png 322w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020-156x82.png 156w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n\n\n\n<p>Acho que todos n\u00f3s j\u00e1 sentimos as consequ\u00eancias desse design muito ruim.<\/p>\n\n\n\n<p>Os tweets, os memes, as lamenta\u00e7\u00f5es mundiais de 2020 -<em> todos eles estavam t\u00e3o certos.<\/em> Eu poderia listar aqui todos os motivos que justificam sua corre\u00e7\u00e3o, mas acho que n\u00e3o preciso lembr\u00e1-lo disso. Voc\u00ea j\u00e1 sabe por que 2020 foi assustador e p\u00e9ssimo. Todos n\u00f3s sabemos.\u00a0<\/p>\n\n\n\n<p>O que voc\u00ea pode <em>n\u00e3o<\/em> sabemos que 2020 tamb\u00e9m foi <em>incr\u00edvel<\/em>. Voc\u00ea provavelmente n\u00e3o encontrar\u00e1 um meme sobre isso, mas \u00e9 verdade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About_the_e-commerce_boom_that_has_made_2020_historically_amazing\"><\/span>Sobre o boom do com\u00e9rcio eletr\u00f4nico que tornou 2020 historicamente incr\u00edvel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como a F\u00eanix ressurgindo das cinzas, um boom do com\u00e9rcio eletr\u00f4nico diferente de tudo o que j\u00e1 vimos nasceu em meio a toda a destrui\u00e7\u00e3o de 2020. E, de acordo com muitos especialistas, \u00e9 um boom que alterou permanentemente o curso do com\u00e9rcio em geral.\u00a0<\/p>\n\n\n\n<p>Ele tem sido muito poderoso. E as estat\u00edsticas est\u00e3o surgindo para provar isso.\u00a0<\/p>\n\n\n\n<p>Por exemplo, em um artigo no final do ano passado, <a href=\"https:\/\/www.cnbc.com\/2020\/08\/25\/how-ecommerce-can-capitalize-from-a-coronavirus-led-boom-in-online-sales.html\">A CNBC informou<\/a> que, ano a ano, as vendas on-line globais aumentaram 71% no segundo trimestre de 2020.<\/p>\n\n\n\n<p>Em um <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf?\">comunicado do U.S. Census Bureau<\/a> aprendemos que, \"A estimativa de com\u00e9rcio eletr\u00f4nico do terceiro trimestre de 2020 aumentou 37,1% (\u00b12,1%) em rela\u00e7\u00e3o ao terceiro trimestre de 2019, enquanto as vendas totais no varejo aumentaram 6,9% (\u00b10,4%) no mesmo per\u00edodo. As vendas de com\u00e9rcio eletr\u00f4nico no terceiro trimestre de 2020 representaram 13,5% do total de vendas.\"<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\"><img decoding=\"async\" width=\"982\" height=\"469\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\" alt=\"Gr\u00e1fico mostrando o crescimento do com\u00e9rcio eletr\u00f4nico de 2011 a 2020\" class=\"wp-image-52480\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png 982w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-768x367.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-356x170.png 356w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-840x401.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-700x334.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20-156x75.png 156w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/a><\/figure>\n\n\n\n<p>O mais interessante \u00e9 que, de acordo com o <a href=\"https:\/\/www.weforum.org\/agenda\/2020\/10\/downturn-good-news-subscription-companies\/\">F\u00f3rum Econ\u00f4mico Mundial<\/a>, vendas gerais do S&amp;P 500 <em>contratado<\/em> em uma taxa anualizada de -10% no segundo trimestre de 2020. Mas os neg\u00f3cios baseados em assinaturas on-line <em>ampliado <\/em>em uma taxa de 12%.<\/p>\n\n\n\n<p>E \u00e9 a\u00ed que, felizmente, chegamos ao aspecto mais surpreendente de 2020 (especialmente de nossa perspectiva aqui no MemberPress).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_massive_expansion_of_the_membership_business_model\"><\/span>A expans\u00e3o maci\u00e7a do modelo de neg\u00f3cios de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Por mais assustador que tenha sido, 2020 foi um solo f\u00e9rtil para o crescimento do sucesso do modelo de neg\u00f3cios de associa\u00e7\u00e3o. H\u00e1 muitos motivos para isso, mas tr\u00eas coisas tiveram o maior impacto: a necessidade de comunidade, a necessidade de aprendizado em casa e um mercado de e-learning j\u00e1 em expans\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_need_for_community\"><\/span>A necessidade da comunidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Primeiro, em tempos de trag\u00e9dia e desespero, as pessoas buscam um senso de comunidade, que \u00e9 exatamente o que um site de associa\u00e7\u00e3o pode oferecer. Ou seja, <a href=\"https:\/\/www.themembershipguys.com\/why-you-should-add-a-community-to-your-membership-site\/\">se for bem feito<\/a>.\u00a0<\/p>\n\n\n\n<p>De acordo com Callie Willows, cocriadora do site de aconselhamento e educa\u00e7\u00e3o, <a href=\"https:\/\/www.membershipgeeks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Os Geeks da Associa\u00e7\u00e3o<\/a>Se voc\u00ea tiver um site de associa\u00e7\u00e3o que incorpore coisas como um f\u00f3rum ou uma rede social no local, um grupo do Slack ou hangouts ao vivo, poder\u00e1 obter esse senso de comunidade e se beneficiar muito com isso.<\/p>\n\n\n\n<p>E sabemos que isso \u00e9 verdade. No ano passado, vimos pessoas criando comunidades em torno de seus sites de associa\u00e7\u00e3o com grande sucesso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_need_for_home-bound_learning\"><\/span>A necessidade de aprendizado em casa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em segundo lugar, todos est\u00e3o em casa, portanto, o aprendizado on-line se tornou uma necessidade, e n\u00e3o apenas para as crian\u00e7as em idade escolar. No final de 2020, <a href=\"http:\/\/www.guide2research.com\/research\/lms-statistics#:~:text=In%202020%2C%20the%20mobile%20learning,reach%20%24252%20billion%20by%202020.\">Guide2Research relatou<\/a> que, de <a href=\"https:\/\/memberpress.com\/pt\/courses\/\" title=\"Como vender cursos com o WordPress\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">sistema de gerenciamento de aprendizado<\/a> (LMS), 28% s\u00e3o considerados \"jovens\", enquanto 37% s\u00e3o adultos.\u00a0<\/p>\n\n\n\n<p>As pessoas est\u00e3o presas em casa, com licen\u00e7a e buscando aumentar suas bases de conhecimento. Algumas esperam manter a forma em meio ao fechamento de academias. E outras est\u00e3o simplesmente entediadas.<\/p>\n\n\n\n<p>O que essas pessoas t\u00eam em comum \u00e9 o fato de estarem todas preparadas para arenas on-line, onde podem aprender tudo, desde Pilates at\u00e9 pr\u00e1ticas recomendadas de neg\u00f3cios e tecelagem de cestas, sem sair de casa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Expansion_of_the_e-learning_marketplace\"><\/span>Expans\u00e3o do mercado de e-learning<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tudo isso significou uma r\u00e1pida expans\u00e3o do j\u00e1 crescente mercado de aprendizagem on-line, uma arena preparada para o modelo de neg\u00f3cios de associa\u00e7\u00e3o.\u00a0<\/p>\n\n\n\n<p>Em seu <em>Empreendedor<\/em> artigo, <a href=\"https:\/\/www.entrepreneur.com\/article\/353106\">Como a Covid-19 est\u00e1 revolucionando o setor de educa\u00e7\u00e3o on-line<\/a>Nikhil Barshikar diz: \"Embora tenhamos estabelecido que o setor de educa\u00e7\u00e3o on-line estava crescendo rapidamente mesmo antes da pandemia da COVID-19, \u00e9 seguro dizer que o cont\u00e1gio acelerou esse crescimento a uma taxa inimagin\u00e1vel\".<\/p>\n\n\n\n<p>As ferramentas do WordPress, como o MemberPress, tornaram muito f\u00e1cil para as pessoas com habilidades criar sites de associa\u00e7\u00e3o nos quais elas podem ensinar essas habilidades para as massas.<\/p>\n\n\n\n<p>Desde que lan\u00e7amos nosso <a href=\"https:\/\/memberpress.com\/pt\/introducing-memberpress-courses\/\">Complemento de cursos<\/a> no outono, ficou ainda mais f\u00e1cil. Nossos clientes existentes e novos continuam a aderir ao sistema em um ritmo incrivelmente r\u00e1pido. E n\u00e3o vemos esse ritmo diminuindo.<\/p>\n\n\n\n<p>Clientes existentes como <a href=\"https:\/\/pilatesology.com\/\">Pilatesologia<\/a>, um site de instru\u00e7\u00f5es on-line sobre Pilates, e <a href=\"https:\/\/karabullockart.com\/online-classes\/\">Escola de Arte Kara Bullock<\/a>A maioria das institui\u00e7\u00f5es de ensino superior, como a Universidade de S\u00e3o Paulo, observou um aumento expressivo no n\u00famero de matr\u00edculas, apesar da recess\u00e3o econ\u00f4mica provocada pelos terrores de 2020.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span>Considera\u00e7\u00f5es finais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sim, 2020 trouxe o bicho-pap\u00e3o de tr\u00eas cabe\u00e7as, sem d\u00favida. E n\u00e3o queremos negar a realidade da trag\u00e9dia pela qual muitas pessoas passaram. Mas como muitos de n\u00f3s tivemos que fazer algo a partir da perda total, o mundo viu uma engenhosidade coletiva ganhar vida em grande escala.\u00a0<\/p>\n\n\n\n<p>No final, os velhos ditados se mantiveram verdadeiros. A beleza vem das cinzas. O arco-\u00edris vem da chuva. E uma nova oportunidade de desenvolver seu pr\u00f3prio neg\u00f3cio em um mercado em expans\u00e3o surgiu em 2020. Talvez o bicho-pap\u00e3o n\u00e3o seja t\u00e3o assustador, afinal.<\/p>\n\n\n\n<p><em>Voc\u00ea tem alguma opini\u00e3o ou pergunta sobre o modelo de neg\u00f3cios de associa\u00e7\u00e3o e como ele est\u00e1 crescendo? Deixe-nos saber nos coment\u00e1rios!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>The most terrifying of all Halloween costumes last year? According to one very popular tweet I saw in October, it was a simple white t-shirt upon which the numbers \u201c2020\u201d were handwritten. No need for Serif Gothic Heavy. The numbers themselves inspired all the necessary horror. As if the tweets weren\u2019t spot on enough, there\u2019s [\u2026]<\/p>\n","protected":false},"author":42532,"featured_media":25240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[144,404,19,400],"tags":[820,462],"class_list":{"0":"post-25239","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-data-and-metrics","9":"category-news","10":"category-trends","11":"tag-820","12":"tag-membership-business","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Syble Harrison\"\/>\n\t<meta name=\"keywords\" content=\"2021,membership business\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"2021: The Year of the Membership Business Model\" \/>\n\t\t<meta property=\"og:description\" content=\"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1296\" \/>\n\t\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-01-11T14:56:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-03-09T17:21:55+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"2021: The Year of the Membership Business Model\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#blogposting\",\"name\":\"2021: The Year of the Membership Business Model\",\"headline\":\"2021: The Year of the Membership Business Model\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/syble\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/membership-business-model.jpg\",\"width\":1296,\"height\":810,\"caption\":\"2021 membership business model\"},\"datePublished\":\"2021-01-11T07:56:00-05:00\",\"dateModified\":\"2023-03-09T12:21:55-05:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#webpage\"},\"articleSection\":\"Business, Data &amp; Metrics, News, Trends, 2021, membership business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/news\\\/#listItem\",\"name\":\"News\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/news\\\/#listItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/news\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#listItem\",\"name\":\"2021: The Year of the Membership Business Model\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#listItem\",\"position\":3,\"name\":\"2021: The Year of the Membership Business Model\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/news\\\/#listItem\",\"name\":\"News\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/syble\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/syble\\\/\",\"name\":\"Syble Harrison\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/81f24b1d71a141733b83ecd6812cc2a2.jpg?ver=1776957305\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/\",\"name\":\"2021: The Year of the Membership Business Model\",\"description\":\"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/syble\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/syble\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/membership-business-model.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#mainImage\",\"width\":1296,\"height\":810,\"caption\":\"2021 membership business model\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/2021-the-year-of-the-membership-business-model\\\/#mainImage\"},\"datePublished\":\"2021-01-11T07:56:00-05:00\",\"dateModified\":\"2023-03-09T12:21:55-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>2021: The Year of the Membership Business Model<\/title>\n\n","aioseo_head_json":{"title":"2021: O ano do modelo de neg\u00f3cios de associa\u00e7\u00e3o","description":"Por mais dif\u00edcil que tenha sido para o com\u00e9rcio em geral, 2020 foi um solo f\u00e9rtil para um crescimento significativo no sucesso do modelo de neg\u00f3cios de associa\u00e7\u00e3o. Saiba por que aqui.","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/","robots":"max-image-preview:large","keywords":"2021,membership business","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#blogposting","name":"2021: The Year of the Membership Business Model","headline":"2021: The Year of the Membership Business Model","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/syble\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg","width":1296,"height":810,"caption":"2021 membership business model"},"datePublished":"2021-01-11T07:56:00-05:00","dateModified":"2023-03-09T12:21:55-05:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#webpage"},"articleSection":"Business, Data &amp; Metrics, News, Trends, 2021, membership business"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/news\/#listItem","name":"News"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/news\/#listItem","position":2,"name":"News","item":"https:\/\/memberpress.com\/pt\/blog\/category\/news\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#listItem","name":"2021: The Year of the Membership Business Model"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#listItem","position":3,"name":"2021: The Year of the Membership Business Model","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/news\/#listItem","name":"News"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/syble\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/syble\/","name":"Syble Harrison","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/81f24b1d71a141733b83ecd6812cc2a2.jpg?ver=1776957305"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/","name":"2021: The Year of the Membership Business Model","description":"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/syble\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/syble\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#mainImage","width":1296,"height":810,"caption":"2021 membership business model"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/#mainImage"},"datePublished":"2021-01-11T07:56:00-05:00","dateModified":"2023-03-09T12:21:55-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"2021: The Year of the Membership Business Model","og:description":"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.","og:url":"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg","og:image:width":1296,"og:image:height":810,"article:published_time":"2021-01-11T14:56:00+00:00","article:modified_time":"2023-03-09T17:21:55+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"2021: The Year of the Membership Business Model","twitter:description":"Tough as it was for commerce in general, 2020 was fertile soil for significant growth in the success of the membership business model. Find out why here.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-business-model.jpg"},"aioseo_meta_data":{"post_id":"25239","title":null,"description":"Por mais dif\u00edcil que tenha sido para o com\u00e9rcio em geral, 2020 foi um solo f\u00e9rtil para um crescimento significativo no sucesso do modelo de neg\u00f3cios de associa\u00e7\u00e3o. Saiba por que aqui.","keywords":[],"keyphrases":{"focus":{"keyphrase":"membership business model","score":69,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":3},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":"none","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"book\":[],\"event\":[],\"jobPosting\":[],\"music\":[],\"person\":[],\"restaurant\":[],\"service\":[],\"video\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:41:41","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2021-01-06 20:53:53","updated":"2026-03-03 15:04:54"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/news\/\" title=\"News\">News<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t2021: The Year of the Membership Business Model\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"News","link":"https:\/\/memberpress.com\/pt\/blog\/category\/news\/"},{"label":"2021: The Year of the Membership Business Model","link":"https:\/\/memberpress.com\/pt\/blog\/2021-the-year-of-the-membership-business-model\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>The most terrifying of all Halloween costumes last year? According to one very popular tweet I saw in October, it was a simple white t-shirt upon which the numbers \u201c2020\u201d were handwritten. No need for Serif Gothic Heavy. The numbers themselves inspired all the necessary horror.<\/p>","content":[{"type":"text","data":"The most terrifying of all Halloween costumes last year? According to one very popular tweet I saw in October, it was a simple white t-shirt upon which the numbers \u201c2020\u201d were handwritten. No need for Serif Gothic Heavy. The numbers themselves inspired all the necessary horror."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As if the tweets weren\u2019t spot on enough, there\u2019s also the treasure chest of 2020 memes that has continued to grow.&nbsp;<\/p>","content":[{"type":"text","data":"As if the tweets weren\u2019t spot on enough, there\u2019s also the treasure chest of 2020 memes that has continued to grow.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Like this one:<\/p>","content":[{"type":"text","data":"Like this one:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png\" alt=\"Meme showing a cat mug that pokes your eyes when you drink.\" class=\"wp-image-52478\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png","alt":"Meme showing a cat mug that pokes your eyes when you drink.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/bad-design-meme-2020.png","linkDestination":"media"},"style":{"width":640,"height":338,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>I think we\u2019ve all felt the consequences of that very bad design.<\/p>","content":[{"type":"text","data":"I think we\u2019ve all felt the consequences of that very bad design."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The tweets, the memes, the worldwide laments of 2020 \u2014<em> they\u2019ve all been so right.<\/em> I\u2019d list off all the reasons for their rightness here, but I don\u2019t think I need to remind you. You already know why 2020 was scary and sucked. We all do.&nbsp;<\/p>","content":[{"type":"text","data":"The tweets, the memes, the worldwide laments of 2020 \u2014<em> they\u2019ve all been so right.<\/em> I\u2019d list off all the reasons for their rightness here, but I don\u2019t think I need to remind you. You already know why 2020 was scary and sucked. We all do.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What you might <em>not<\/em> know is that 2020 was also <em>amazing<\/em>. You probably won\u2019t find a meme about it, but it\u2019s true.<\/p>","content":[{"type":"text","data":"What you might <em>not<\/em> know is that 2020 was also <em>amazing<\/em>. You probably won\u2019t find a meme about it, but it\u2019s true."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">About the e-commerce boom that has made 2020 historically amazing<\/h2>","content":"Sobre o boom do com\u00e9rcio eletr\u00f4nico que tornou 2020 historicamente incr\u00edvel","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Like the Phoenix rising from the ashes, an e-commerce boom unlike anything we\u2019ve ever seen was born amid all the destruction of 2020. And, according to many experts, it\u2019s a boom that has permanently altered the course of commerce in general.&nbsp;<\/p>","content":[{"type":"text","data":"Like the Phoenix rising from the ashes, an e-commerce boom unlike anything we\u2019ve ever seen was born amid all the destruction of 2020. And, according to many experts, it\u2019s a boom that has permanently altered the course of commerce in general.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s been that powerful. And the stats are coming out to prove it.&nbsp;<\/p>","content":[{"type":"text","data":"It\u2019s been that powerful. And the stats are coming out to prove it.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, in an article late last year, <a href=\"https:\/\/www.cnbc.com\/2020\/08\/25\/how-ecommerce-can-capitalize-from-a-coronavirus-led-boom-in-online-sales.html\">CNBC reported<\/a> that, year-over-year, global online sales increased 71% for the second quarter of 2020.<\/p>","content":[{"type":"text","data":"For example, in an article late last year, <a href=\"https:\/\/www.cnbc.com\/2020\/08\/25\/how-ecommerce-can-capitalize-from-a-coronavirus-led-boom-in-online-sales.html\">CNBC reported<\/a> that, year-over-year, global online sales increased 71% for the second quarter of 2020."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In a <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf?\">release from the U.S. Census Bureau<\/a> we learned that, \u201cThe third quarter 2020 e-commerce estimate increased 37.1 percent (\u00b12.1%) from the third quarter of 2019 while total retail sales increased 6.9 percent (\u00b10.4%) in the same period. E-commerce sales in the third quarter of 2020 accounted for 13.5 percent of total sales.\u201d<\/p>","content":[{"type":"text","data":"In a <a href=\"https:\/\/www.census.gov\/retail\/mrts\/www\/data\/pdf\/ec_current.pdf?\">release from the U.S. Census Bureau<\/a> we learned that, \u201cThe third quarter 2020 e-commerce estimate increased 37.1 percent (\u00b12.1%) from the third quarter of 2019 while total retail sales increased 6.9 percent (\u00b10.4%) in the same period. E-commerce sales in the third quarter of 2020 accounted for 13.5 percent of total sales.\u201d"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png\" alt=\"Chart showing ecommerce growth 2011-2020\" class=\"wp-image-52480\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png","alt":"Chart showing ecommerce growth 2011-2020","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/US-retail-ecommerce-sales-2011-20.png","linkDestination":"media"},"style":{"width":982,"height":469,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Most interestingly, according to the <a href=\"https:\/\/www.weforum.org\/agenda\/2020\/10\/downturn-good-news-subscription-companies\/\">World Economic Forum<\/a>, overall S&amp;P 500 sales <em>contracted<\/em> at an annualized rate of -10% in the second quarter of 2020. But online subscription-based businesses <em>expanded <\/em>at a rate of 12%.<\/p>","content":[{"type":"text","data":"Most interestingly, according to the <a href=\"https:\/\/www.weforum.org\/agenda\/2020\/10\/downturn-good-news-subscription-companies\/\">World Economic Forum<\/a>, overall S&amp;P 500 sales <em>contracted<\/em> at an annualized rate of -10% in the second quarter of 2020. But online subscription-based businesses <em>expanded <\/em>at a rate of 12%."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And that\u2019s where we happily drill down to the most amazing thing about 2020 (especially from our perspective here at MemberPress).<\/p>","content":[{"type":"text","data":"And that\u2019s where we happily drill down to the most amazing thing about 2020 (especially from our perspective here at MemberPress)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The massive expansion of the membership business model<\/h2>","content":"A expans\u00e3o maci\u00e7a do modelo de neg\u00f3cios de associa\u00e7\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Frightening as it was, 2020 was fertile soil for growth in the success of the membership business model. There are lots of reasons for this, but three things have had the greatest impact: the need for community, the need for home-bound learning, and an already-expanding e-learning marketplace.<\/p>","content":[{"type":"text","data":"Frightening as it was, 2020 was fertile soil for growth in the success of the membership business model. There are lots of reasons for this, but three things have had the greatest impact: the need for community, the need for home-bound learning, and an already-expanding e-learning marketplace."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">The need for community<\/h3>","content":"A necessidade da comunidade","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>First, in times of tragedy and desperation, people seek out a sense of community, which is exactly what a membership website can deliver. That is, <a href=\"https:\/\/www.themembershipguys.com\/why-you-should-add-a-community-to-your-membership-site\/\">if it\u2019s done right<\/a>.&nbsp;<\/p>","content":[{"type":"text","data":"First, in times of tragedy and desperation, people seek out a sense of community, which is exactly what a membership website can deliver. That is, <a href=\"https:\/\/www.themembershipguys.com\/why-you-should-add-a-community-to-your-membership-site\/\">if it\u2019s done right<\/a>.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>According to Callie Willows, co-creator of the advice and education site, <a href=\"https:\/\/www.membershipgeeks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Membership Geeks<\/a>, membership sites that incorporate things like an on-site forum or social network, a Slack group, or live hangouts can achieve that sense of community and benefit from it handsomely.<\/p>","content":[{"type":"text","data":"According to Callie Willows, co-creator of the advice and education site, <a href=\"https:\/\/www.membershipgeeks.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Membership Geeks<\/a>, membership sites that incorporate things like an on-site forum or social network, a Slack group, or live hangouts can achieve that sense of community and benefit from it handsomely."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>And we know it\u2019s true. We\u2019ve seen people building communities around their membership sites this past year with great success.<\/p>","content":[{"type":"text","data":"And we know it\u2019s true. We\u2019ve seen people building communities around their membership sites this past year with great success."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">The need for home-bound learning<\/h3>","content":"A necessidade de aprendizado em casa","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Second, everyone\u2019s home, so online learning has become a necessity \u2014 and not just for the school kids. In late 2020, <a href=\"http:\/\/www.guide2research.com\/research\/lms-statistics#:~:text=In%202020%2C%20the%20mobile%20learning,reach%20%24252%20billion%20by%202020.\">Guide2Research reported<\/a> that, of learning management system (LMS) users, 28% are considered \u201cyoung\u201d, while 37% are adults.&nbsp;<\/p>","content":[{"type":"text","data":"Second, everyone\u2019s home, so online learning has become a necessity \u2014 and not just for the school kids. In late 2020, <a href=\"http:\/\/www.guide2research.com\/research\/lms-statistics#:~:text=In%202020%2C%20the%20mobile%20learning,reach%20%24252%20billion%20by%202020.\">Guide2Research reported<\/a> that, of learning management system (LMS) users, 28% are considered \u201cyoung\u201d, while 37% are adults.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>People are stuck at home furloughed and looking to grow their knowledge bases. Some are hoping to stay fit amid gym closures. And some are just plain bored.<\/p>","content":[{"type":"text","data":"People are stuck at home furloughed and looking to grow their knowledge bases. Some are hoping to stay fit amid gym closures. And some are just plain bored."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What these folks have in common is that they\u2019re all primed for online arenas where they can learn everything from Pilates to business best practices and basket weaving without leaving the house.<\/p>","content":[{"type":"text","data":"What these folks have in common is that they\u2019re all primed for online arenas where they can learn everything from Pilates to business best practices and basket weaving without leaving the house."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Expansion of the e-learning marketplace<\/h3>","content":"Expans\u00e3o do mercado de e-learning","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>All of this has meant a rapid expansion of the already-growing online learning marketplace \u2014 an arena primed for the membership business model.&nbsp;<\/p>","content":[{"type":"text","data":"All of this has meant a rapid expansion of the already-growing online learning marketplace \u2014 an arena primed for the membership business model.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In his <em>Entrepreneur<\/em> article, <a href=\"https:\/\/www.entrepreneur.com\/article\/353106\">How Covid-19 is Revolutionizing the Online Education Industry<\/a>, Nikhil Barshikar says, \u201cWhile we have established that the online education sector was rapidly growing even before the COVID-19 pandemic, it is safe to say that the contagion has accelerated this growth at an unimaginable rate.\u201d<\/p>","content":[{"type":"text","data":"In his <em>Entrepreneur<\/em> article, <a href=\"https:\/\/www.entrepreneur.com\/article\/353106\">How Covid-19 is Revolutionizing the Online Education Industry<\/a>, Nikhil Barshikar says, \u201cWhile we have established that the online education sector was rapidly growing even before the COVID-19 pandemic, it is safe to say that the contagion has accelerated this growth at an unimaginable rate.\u201d"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>WordPress tools like MemberPress have made it super easy for people with skills to create membership websites where they can teach those skills to the masses.<\/p>","content":[{"type":"text","data":"WordPress tools like MemberPress have made it super easy for people with skills to create membership websites where they can teach those skills to the masses."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Since we released our <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\">Courses add-on<\/a> in the fall, it\u2019s become even easier. Our existing and new customers are continuing to jump on board at an incredibly fast pace. And we don\u2019t see that pace slowing down.<\/p>","content":[{"type":"text","data":"Since we released our <a href=\"https:\/\/memberpress.com\/introducing-memberpress-courses\/\">Courses add-on<\/a> in the fall, it\u2019s become even easier. Our existing and new customers are continuing to jump on board at an incredibly fast pace. And we don\u2019t see that pace slowing down."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Existing customers like <a href=\"https:\/\/pilatesology.com\/\">Pilatesology<\/a>, an online Pilates instruction website, and <a href=\"https:\/\/karabullockart.com\/online-classes\/\">Kara Bullock Art School<\/a>, have seen dramatic increases in enrollment despite the economic downturn brought on by the terrors of 2020.&nbsp;&nbsp;<\/p>","content":[{"type":"text","data":"Existing customers like <a href=\"https:\/\/pilatesology.com\/\">Pilatesology<\/a>, an online Pilates instruction website, and <a href=\"https:\/\/karabullockart.com\/online-classes\/\">Kara Bullock Art School<\/a>, have seen dramatic increases in enrollment despite the economic downturn brought on by the terrors of 2020.&nbsp;&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Final thoughts<\/h2>","content":"Considera\u00e7\u00f5es finais","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Yes, 2020 brought in the three-headed boogeyman, no doubt. And we don\u2019t want to deny the reality of the tragedy many people have experienced. But because so many of us have had to make something out of total loss, the world has seen a collective bootstrapped ingenuity come to life in a big way.&nbsp;<\/p>","content":[{"type":"text","data":"Yes, 2020 brought in the three-headed boogeyman, no doubt. And we don\u2019t want to deny the reality of the tragedy many people have experienced. But because so many of us have had to make something out of total loss, the world has seen a collective bootstrapped ingenuity come to life in a big way.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In the end, the old adages have held true. Beauty comes from ashes. Rainbows come from rain. And a new opportunity to grow your own business in a booming marketplace has come from 2020. Maybe that boogeyman\u2019s not so scary after all.<\/p>","content":[{"type":"text","data":"In the end, the old adages have held true. Beauty comes from ashes. Rainbows come from rain. And a new opportunity to grow your own business in a booming marketplace has come from 2020. Maybe that boogeyman\u2019s not so scary after all."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Do you have any thoughts or questions about the membership business model and how it's growing? Let us know in the comments!<\/em><\/p>","content":[{"type":"text","data":"<em>Do you have any thoughts or questions about the membership business model and how it's growing? Let us know in the comments!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/25239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/42532"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=25239"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/25239\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/25240"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=25239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=25239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=25239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}