{"id":25471,"date":"2021-01-21T07:45:36","date_gmt":"2021-01-21T14:45:36","guid":{"rendered":"https:\/\/memberpress.com\/?p=25471"},"modified":"2026-02-24T13:11:20","modified_gmt":"2026-02-24T18:11:20","slug":"introducing-memberpress-gifting","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/introducing-memberpress-gifting\/","title":{"rendered":"Recurso favorito: MemberPress Gifting Add-on (+ V\u00eddeo)"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"now-you-can-add-a-gift-option-to-any-or-all-of-your-memberships\"><span class=\"ez-toc-section\" id=\"Did_you_know_You_can_add_a_gift_option_to_any_or_all_of_your_memberships\"><\/span>Voc\u00ea sabia? Voc\u00ea pode adicionar uma op\u00e7\u00e3o de presente a qualquer uma ou a todas as suas associa\u00e7\u00f5es!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c9 prov\u00e1vel que voc\u00ea ou\u00e7a muito isso durante as festas de fim de ano: clientes perguntando se podem comprar uma assinatura de presente para seu site ou curso on-line. Gra\u00e7as ao complemento MemberPress Gifting Add-on, voc\u00ea pode dar a eles uma resposta retumbante <em>sim<\/em>. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f02b631a600\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f02b631a600\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/introducing-memberpress-gifting\/#Did_you_know_You_can_add_a_gift_option_to_any_or_all_of_your_memberships\" >Voc\u00ea sabia? Voc\u00ea pode adicionar uma op\u00e7\u00e3o de presente a qualquer uma ou a todas as suas associa\u00e7\u00f5es!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/introducing-memberpress-gifting\/#How_Does_the_MemberPress_Gifting_Add-on_Benefit_Your_Membership_Business\" >Como o complemento MemberPress Gifting beneficia seu neg\u00f3cio de associa\u00e7\u00e3o?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/introducing-memberpress-gifting\/#Other_Features_Youll_Love\" >Outros recursos que voc\u00ea vai adorar<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/introducing-memberpress-gifting\/#Automatic_Gift_Notification_Emails\" >E-mails autom\u00e1ticos de notifica\u00e7\u00e3o de presentes\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/introducing-memberpress-gifting\/#Gift_Membership_Expiration_Reminders\" >Lembretes de vencimento da associa\u00e7\u00e3o presente\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/introducing-memberpress-gifting\/#Gift-Giver_Accounts\" >Contas de presenteadores<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/introducing-memberpress-gifting\/#How_to_Get_Started_with_MemberPress_Gifting\" >Como come\u00e7ar a usar o MemberPress Gifting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/introducing-memberpress-gifting\/#Monetize_With_MemberPress\" >Monetize com o MemberPress<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>O complemento de presentes est\u00e1 dispon\u00edvel para usu\u00e1rios do MemberPress Pro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-does-the-memberpress-gifting-add-on-benefit-your-membership-business\"><span class=\"ez-toc-section\" id=\"How_Does_the_MemberPress_Gifting_Add-on_Benefit_Your_Membership_Business\"><\/span>Como o complemento MemberPress Gifting beneficia seu neg\u00f3cio de associa\u00e7\u00e3o?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-options-gifting.png\"><img decoding=\"async\" width=\"1024\" height=\"763\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-options-gifting-1024x763.png\" alt=\"MemberPress Recurso de presentear\" class=\"wp-image-26986\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-options-gifting-1024x763.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-options-gifting-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-options-gifting-768x572.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/01\/membership-options-gifting.png 1168w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Basta clicar no bot\u00e3o <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> para adicionar uma op\u00e7\u00e3o de presentear \u00e0s suas associa\u00e7\u00f5es<\/figcaption><\/figure>\n\n\n\n<p>Em resumo, o Gifting Add-on ajuda voc\u00ea a <strong>vender mais assinaturas<\/strong>. Isso \u00e9 feito por meio de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Proporcionando a voc\u00ea um \u00e2ngulo de marketing totalmente novo<\/strong> durante as festas de fim de ano (e, na verdade, a qualquer momento que voc\u00ea desejar). Agora voc\u00ea pode criar campanhas em torno de \"dar o presente da associa\u00e7\u00e3o\".<\/li>\n\n\n\n<li><strong>Oferecendo a voc\u00ea<\/strong> <strong>acesso a um p\u00fablico totalmente novo<\/strong> - pessoas que conhecem pessoas que poderiam se beneficiar de sua associa\u00e7\u00e3o ou curso.<\/li>\n\n\n\n<li><strong>Fazendo um trabalho duplo quando se trata de<\/strong> <strong>Criar sua lista de e-mails<\/strong>. Quando algu\u00e9m faz uma compra de presente, voc\u00ea obt\u00e9m os endere\u00e7os de e-mail de quem presenteia e de quem \u00e9 presenteado. As oportunidades de remarketing s\u00e3o praticamente infinitas.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"w4Kp3ZCblLISBv1sfR\"><div class=\"responsive-video\"><iframe title=\"Como vender assinaturas e produtos on-line como presentes (complemento MemberPress Gifting)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gmaR-nDuP9s?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt;&gt; COMO VENDER ASSINATURAS E PRODUTOS ONLINE COM O COMPLEMENTO MEMBERPRESS GIFTING<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"other-features-you-ll-love\"><span class=\"ez-toc-section\" id=\"Other_Features_Youll_Love\"><\/span>Outros recursos que voc\u00ea vai adorar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"automatic-gift-notification-emails\">E-mails autom\u00e1ticos de notifica\u00e7\u00e3o de presentes\u00a0<\/h3>\n\n\n\n<p>Quando um cliente compra uma associa\u00e7\u00e3o como presente, o MemberPress gera automaticamente um e-mail de notifica\u00e7\u00e3o atraente, incluindo uma mensagem personalizada do presenteador.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gift-membership-expiration-reminders\">Lembretes de vencimento da associa\u00e7\u00e3o presente\u00a0<\/h3>\n\n\n\n<p>\u00c9 claro que voc\u00ea deseja manter o novo membro por muito tempo ap\u00f3s o vencimento da associa\u00e7\u00e3o de presente. Os lembretes de expira\u00e7\u00e3o da associa\u00e7\u00e3o de presente ajudam voc\u00ea a fazer exatamente isso, fornecendo um lembrete personaliz\u00e1vel que alerta o usu\u00e1rio de que ele precisar\u00e1 renovar em breve para manter o acesso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"gift-giver-accounts\"><span class=\"ez-toc-section\" id=\"Gift-Giver_Accounts\"><\/span>Contas de presenteadores<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quando algu\u00e9m compra uma associa\u00e7\u00e3o para presente, cria automaticamente uma conta no MemberPress (se ainda n\u00e3o tiver uma). A partir dessa conta, o usu\u00e1rio pode copiar o link do presente, reenviar o e-mail do presente e at\u00e9 mesmo descobrir se o presente foi resgatado.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-get-started-with-memberpress-gifting\"><span class=\"ez-toc-section\" id=\"How_to_Get_Started_with_MemberPress_Gifting\"><\/span>Como come\u00e7ar a usar o MemberPress Gifting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Clientes atuais do MemberPress Pro:<\/strong> Voc\u00ea pode come\u00e7ar a usar o Gifting imediatamente. Basta dar uma olhada em nosso <a href=\"https:\/\/memberpress.com\/pt\/docs\/memberpress-gifting-add-on\/\">P\u00e1gina de documenta\u00e7\u00e3o do Gifting Add-on aqui<\/a> para obter instru\u00e7\u00f5es f\u00e1ceis de configura\u00e7\u00e3o e uso.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"Monetize_With_MemberPress\"><\/span>Monetize com o MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t<div><p>Inscreva-se hoje e comece a ser pago por seu conte\u00fado!<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><strong>Clientes Basic e Plus MemberPress:<\/strong> Agora \u00e9 o momento perfeito para <a href=\"https:\/\/memberpress.com\/sign-in\/?redirect_to=\/plans\/pricing\/\">fazer upgrade e come\u00e7ar a vender mais assinaturas<\/a> com o Gifting Add-on. <strong>Nossos pre\u00e7os de upgrade s\u00e3o rateados com base no que voc\u00ea j\u00e1 pagou e h\u00e1 quanto tempo tem sua assinatura<\/strong>. Portanto, voc\u00ea n\u00e3o tem nada a perder. Basta acessar a p\u00e1gina da sua conta e ir para a guia \"Subscriptions\" (Assinaturas).<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de assinar nosso boletim informativo na caixa \u00e0 sua direita!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Did you know? You can add a gift option to any or all of your memberships! You probably hear it a lot over the holidays \u2013 customers asking whether they can purchase a gift membership for your site or online course. Thanks to the MemberPress Gifting Add-on, you can give them a resounding yes. The [\u2026]<\/p>\n","protected":false},"author":42532,"featured_media":25472,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[6,446,5],"tags":[1556,824],"class_list":{"0":"post-25471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-add-ons","8":"category-announcements","9":"category-releases","10":"tag-converter","11":"tag-gifting","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"With the MemberPress Gifting Add-on, you can add a gift option to any or all of your memberships! 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