{"id":25515,"date":"2021-05-03T07:16:00","date_gmt":"2021-05-03T13:16:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=25515"},"modified":"2023-03-09T13:15:32","modified_gmt":"2023-03-09T18:15:32","slug":"how-to-overtake-your-competitors-with-seo-tracking","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/","title":{"rendered":"Como superar seus concorrentes com o rastreamento de SEO (4 etapas)"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p>Ultrapassar os concorrentes com o rastreamento de SEO \u00e9 uma estrat\u00e9gia de marketing altamente eficaz que voc\u00ea pode ter ignorado. Pode parecer um grande feito que exige conhecimento t\u00e9cnico especializado. No entanto, com as ferramentas certas e <a href=\"https:\/\/memberpress.com\/pt\/12-best-collaboration-productivity-apps-for-online-business-teams\/\" target=\"_blank\" rel=\"noreferrer noopener\">comunica\u00e7\u00e3o da equipe<\/a>Se voc\u00ea n\u00e3o tiver uma boa experi\u00eancia, isso pode ser mais f\u00e1cil do que voc\u00ea imagina. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d9c7d05edf3\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d9c7d05edf3\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#What_is_competitor_SEO_tracking\" >O que \u00e9 rastreamento de SEO do concorrente?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#1_Discover_and_understand_who_your_competitors_are\" >1. Descubra e entenda quem s\u00e3o seus concorrentes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#Your_SEO_competitors_may_not_be_who_you_think_they_are\" >Seus concorrentes de SEO podem n\u00e3o ser quem voc\u00ea pensa que eles s\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#2_Using_tools_to_help_with_SEO_tracking\" >2. Uso de ferramentas para ajudar no rastreamento de SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#SEO_tool_solutions\" >Solu\u00e7\u00f5es de ferramentas de SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#Team_communication_tools\" >Ferramentas de comunica\u00e7\u00e3o da equipe<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#3_Analyzing_results_and_benchmarking\" >3. An\u00e1lise de resultados e benchmarking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#4_Making_your_competitors_keywords_and_content_work_for_you\" >4. Fazer com que as palavras-chave e o conte\u00fado de seus concorrentes trabalhem para voc\u00ea<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#What_is_keyword_gap_analysis\" >O que \u00e9 an\u00e1lise de lacunas de palavras-chave?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#Competitor_content_analysis\" >An\u00e1lise do conte\u00fado do concorrente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#The_importance_of_link_gap_analysis\" >A import\u00e2ncia da an\u00e1lise de lacunas de links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#Good_communication_is_key\" >A boa comunica\u00e7\u00e3o \u00e9 fundamental<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#Winning_at_digital_marketing_with_competitor_SEO_tracking\" >Vencendo no marketing digital com o rastreamento de SEO do concorrente<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/#Putting_your_SEO_skills_into_practice_to_overtake_competitors\" >Colocar suas habilidades de SEO em pr\u00e1tica para superar os concorrentes<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>A concorr\u00eancia \u00e9 uma parte inevit\u00e1vel dos neg\u00f3cios. Entretanto, aprender com seus concorrentes \u00e9 uma t\u00e1tica que pode diferenci\u00e1-lo.<\/p>\n\n\n\n<p>H\u00e1 muito a considerar quando se trata de comercializar o seu neg\u00f3cio, e \u00e9 natural sentir-se um pouco sobrecarregado. Desde garantir que a sua equipe est\u00e1 usando as ferramentas certas <a href=\"https:\/\/www.glip.com\/use-case\/collaboration-tools-for-marketing-teams\" target=\"_blank\" rel=\"noreferrer noopener\">solu\u00e7\u00f5es de marketing colaborativo<\/a>, \u00e0 cria\u00e7\u00e3o de conte\u00fado escrito confi\u00e1vel e de alta qualidade, sua lista de tarefas de marketing pode parecer intermin\u00e1vel. No entanto, \u00e9 fundamental lembrar a import\u00e2ncia da otimiza\u00e7\u00e3o para mecanismos de busca (SEO). <\/p>\n\n\n\n<p>O SEO \u00e9 uma das estrat\u00e9gias mais eficazes para superar seus concorrentes on-line.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart.png\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-1024x682.png\" alt=\"Gr\u00e1fico de pizza da an\u00e1lise da concorr\u00eancia\" class=\"wp-image-52482\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-1024x682.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-300x200.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-768x512.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-255x170.png 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-840x560.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-1027x684.png 1027w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-700x466.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-1080x719.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-600x400.png 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/smartrobbie.com.au\/seo-competitor-analysis-to-help-boost-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fonte da imagem<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-competitor-seo-tracking\"><span class=\"ez-toc-section\" id=\"What_is_competitor_SEO_tracking\"><\/span>O que \u00e9 rastreamento de SEO do concorrente?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O rastreamento de SEO da concorr\u00eancia, tamb\u00e9m conhecido como an\u00e1lise de SEO da concorr\u00eancia, \u00e9 uma estrat\u00e9gia poderosa de coleta de informa\u00e7\u00f5es. Ele permite que voc\u00ea analise o sucesso dos seus rivais e identifique seus pontos fracos, aprendendo com os erros deles. Isso pode ajud\u00e1-lo a obter uma classifica\u00e7\u00e3o mais elevada nas p\u00e1ginas de resultados dos mecanismos de busca (SERP) e a obter mais tr\u00e1fego para o seu site. <\/p>\n\n\n\n<p>Por fim, o rastreamento de SEO pode ajud\u00e1-lo a obter mais convers\u00f5es, orientando o processo de <a href=\"https:\/\/www.convert.com\/blog\/growth-marketing\/optimize-ecommerce-conversion-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">otimiza\u00e7\u00e3o do funil de convers\u00e3o do seu com\u00e9rcio eletr\u00f4nico<\/a>. <\/p>\n\n\n\n<p>Os mecanismos de pesquisa existem para proporcionar a melhor experi\u00eancia poss\u00edvel aos usu\u00e1rios por meio de conte\u00fado relevante de alta qualidade. Eles classificam os sites ou o conte\u00fado de acordo com determinados algoritmos e sinais de qualidade. <\/p>\n\n\n\n<p>O acompanhamento do SEO dos concorrentes ajudar\u00e1 voc\u00ea a entender por que os sites dos seus concorrentes est\u00e3o com classifica\u00e7\u00f5es mais altas. Os princ\u00edpios b\u00e1sicos subjacentes a esse processo s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analise o que est\u00e1 funcionando para seus concorrentes \u2013 eles s\u00e3o uma mina de ouro de informa\u00e7\u00f5es.<\/li>\n\n\n\n<li>Descobrir palavras-chave<\/li>\n\n\n\n<li>Links de pesquisa<\/li>\n\n\n\n<li>Analisar o conte\u00fado<\/li>\n\n\n\n<li>Pegue os elementos mais bem-sucedidos das estrat\u00e9gias de SEO dos seus concorrentes e integre-os \u00e0 sua pr\u00f3pria estrat\u00e9gia.<\/li>\n\n\n\n<li>Competir e vencer na classifica\u00e7\u00e3o SERP em seu setor<\/li>\n<\/ul>\n\n\n\n<p>Se voc\u00ea est\u00e1 cansado de ser superado por seus concorrentes a todo momento, leia nossas quatro etapas essenciais para ajudar no sucesso do SEO. Pode ser necess\u00e1rio ter paci\u00eancia, energia, habilidades anal\u00edticas e um bom plano para ter sucesso com o rastreamento de SEO do concorrente, mas os resultados valem a pena!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-discover-and-understand-who-your-competitors-are\"><span class=\"ez-toc-section\" id=\"1_Discover_and_understand_who_your_competitors_are\"><\/span>1. Descubra e entenda quem s\u00e3o seus concorrentes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quem s\u00e3o seus concorrentes e onde eles se encontram? Talvez voc\u00ea os tenha descoberto ao ver seus <a href=\"https:\/\/www.e-spirit.com\/us\/blog\/how_to_use_video_marketing_to_boost_ecommerce_sales.html\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de v\u00eddeo<\/a> ou voc\u00ea dirigiu at\u00e9 a loja f\u00edsica deles. <\/p>\n\n\n\n<p>No entanto, \u00e9 necess\u00e1rio aprofundar um pouco mais. Existem maneiras f\u00e1ceis de descobrir exatamente quem s\u00e3o seus concorrentes e a quais voc\u00ea deve prestar mais aten\u00e7\u00e3o. Outros empres\u00e1rios podem ser um recurso valioso \u2013 e n\u00e3o apenas em um <a href=\"https:\/\/memberpress.com\/pt\/networking-tips-for-online-business-owners\/\" target=\"_blank\" rel=\"noreferrer noopener\">rede<\/a> capacidade.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis.png\"><img decoding=\"async\" width=\"1000\" height=\"560\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis.png\" alt=\"Gr\u00e1fico de an\u00e1lise de concorrentes de SEO\" class=\"wp-image-52485\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis.png 1000w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis-768x430.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis-304x170.png 304w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis-840x470.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis-700x392.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis-156x87.png 156w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/digitalwatchers.com\/search-engine-marketing\/google-adwords\/seo-competitor-analysis\/\">Fonte da imagem<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"your-seo-competitors-may-not-be-who-you-think-they-are\"><span class=\"ez-toc-section\" id=\"Your_SEO_competitors_may_not_be_who_you_think_they_are\"><\/span>Seus concorrentes de SEO podem n\u00e3o ser quem voc\u00ea pensa que eles s\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Primeiro, \u00e9 importante definir exatamente o que se qualifica como concorr\u00eancia para fins de rastreamento de SEO. \u201cConcorrentes\u201d, neste contexto, s\u00e3o sites que competem na pesquisa org\u00e2nica pelas palavras-chave escolhidas. <\/p>\n\n\n\n<p>Os concorrentes de SEO podem ser diferentes dos concorrentes reais na sua \u00e1rea local, que podem n\u00e3o ter muita presen\u00e7a online. Por exemplo, se voc\u00ea tem uma empresa local com uma loja f\u00edsica, outra loja semelhante pode estar localizada a 800 metros de dist\u00e2ncia. <\/p>\n\n\n\n<p>Geograficamente, voc\u00eas dois estar\u00e3o competindo pelos mesmos clientes f\u00edsicos, mas a outra empresa pode nem mesmo ter um site de com\u00e9rcio eletr\u00f4nico em funcionamento. Portanto, voc\u00ea n\u00e3o os consideraria um concorrente de SEO. <\/p>\n\n\n\n<p>\u00c9 importante concentrar-se nos concorrentes diretos (aqueles que oferecem um servi\u00e7o ou produto semelhante ou substituto ao seu). Isso porque, se a sua oferta for ligeiramente diferente, \u00e9 prov\u00e1vel que o perfil demogr\u00e1fico dos seus clientes em potencial tamb\u00e9m seja. Isso pode significar que seus clientes em potencial provavelmente n\u00e3o usar\u00e3o as palavras-chave pelas quais seu concorrente indireto est\u00e1 sendo classificado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-using-tools-to-help-with-seo-tracking\"><span class=\"ez-toc-section\" id=\"2_Using_tools_to_help_with_SEO_tracking\"><\/span>2. Uso de ferramentas para ajudar no rastreamento de SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A tarefa de monitorar as atividades dos seus concorrentes na internet pode ser enorme e exaustiva. \u00c9 por isso que faz sentido utilizar tecnologias inovadoras que facilitam o processo de an\u00e1lise da concorr\u00eancia. <\/p>\n\n\n\n<p>O Google tem alguns <a href=\"https:\/\/memberpress.com\/pt\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">ferramentas de marketing gratuitas<\/a>como o Google Alerts, que pode ajud\u00e1-lo a ficar de olho no que seus concorrentes est\u00e3o fazendo. H\u00e1 tamb\u00e9m muitos <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/free-business-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">aplicativos para pequenas empresas<\/a> necessidades que podem lhe ser \u00fateis.<\/p>\n\n\n\n<p>Digite as palavras-chave do seu nicho em um mecanismo de pesquisa, como o Google, em <a href=\"https:\/\/support.google.com\/chrome\/answer\/95464?co=GENIE.Platform%3DAndroid&hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cmodo \u201dinc\u00f3gnito\u201d<\/a>. Esse \u00e9 um modo de navega\u00e7\u00e3o privada que n\u00e3o \u00e9 influenciado por seu hist\u00f3rico de navega\u00e7\u00e3o anterior. Em seguida, insira os principais resultados pagos e org\u00e2nicos em uma planilha. Preste aten\u00e7\u00e3o em quais dom\u00ednios aparecem com mais frequ\u00eancia e em suas posi\u00e7\u00f5es de classifica\u00e7\u00e3o. Isso lhe dar\u00e1 um ponto de partida para saber quem s\u00e3o seus maiores concorrentes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"seo-tool-solutions\"><span class=\"ez-toc-section\" id=\"SEO_tool_solutions\"><\/span>Solu\u00e7\u00f5es de ferramentas de SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Voc\u00ea pode descobrir que est\u00e1 classificado para um grande n\u00famero de palavras-chave. Verific\u00e1-las manualmente pode consumir muito tempo e nem sempre \u00e9 preciso. Solu\u00e7\u00f5es de ferramentas de SEO, como Similar Web, Ahrefs Site Explorer, <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">SEMrush<\/a>, ou a ferramenta gratuita de an\u00e1lise de SEO de dom\u00ednios da Moz, t\u00eam fun\u00e7\u00f5es de \u201csites semelhantes\u201d ou \u201cdom\u00ednios concorrentes\u201d para revelar com precis\u00e3o seus verdadeiros concorrentes de SEO. Elas fazem isso analisando automaticamente todas as palavras-chave pelas quais sua empresa \u00e9 classificada em seus bancos de dados.<\/p>\n\n\n\n<p>Com a ajuda de ferramentas de an\u00e1lise de SEO, voc\u00ea pode descobrir e acompanhar todas as palavras-chave, links, men\u00e7\u00f5es e classifica\u00e7\u00f5es que seus concorrentes recebem, o que \u00e9 impressionante e muito \u00fatil! Essa intelig\u00eancia permitir\u00e1 que voc\u00ea tente obter alguns desses benef\u00edcios de SEO para si mesmo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"team-communication-tools\"><span class=\"ez-toc-section\" id=\"Team_communication_tools\"><\/span>Ferramentas de comunica\u00e7\u00e3o da equipe <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Al\u00e9m disso, n\u00e3o se esque\u00e7a de fornecer \u00e0 sua equipe de marketing todas as ferramentas necess\u00e1rias para se comunicar de forma eficaz enquanto realiza o acompanhamento de SEO, como neg\u00f3cios. <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/free-messaging-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">aplicativos de mensagens de texto<\/a>. Para melhorar a colabora\u00e7\u00e3o remota da equipe, considere conferir <a href=\"https:\/\/toggl.com\/blog\/basecamp-alternatives\" target=\"_blank\" rel=\"noreferrer noopener\">Alternativas ao Basecamp<\/a> para aumentar a produtividade.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools.png\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools.png\" alt=\"Gr\u00e1fico de ferramentas de SEO\" class=\"wp-image-52486\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-768x432.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-302x170.png 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-700x394.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-156x88.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/vividreal.com\/best-seo-tools-for-auditing-monitoring-your-website-in-2020\/\">Fonte da imagem<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-analyzing-results-and-benchmarking\"><span class=\"ez-toc-section\" id=\"3_Analyzing_results_and_benchmarking\"><\/span>3. An\u00e1lise de resultados e benchmarking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agora que voc\u00ea descobriu quem s\u00e3o seus verdadeiros concorrentes de SEO e tem todas as ferramentas certas \u00e0 sua disposi\u00e7\u00e3o, pode avan\u00e7ar para a pr\u00f3xima etapa. \u00c9 hora de realizar uma an\u00e1lise competitiva de SEO. A an\u00e1lise dos sites dos seus concorrentes deve fornecer os seguintes dados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Classifica\u00e7\u00e3o do dom\u00ednio \u2013 A m\u00e9trica da Ahrefs determina a for\u00e7a do perfil de backlinks de um site. \u00c9 uma medida tanto da qualidade quanto do tamanho.<\/li>\n\n\n\n<li>O n\u00famero de dom\u00ednios de refer\u00eancia \u2013 quanto maior o n\u00famero, maior a qualidade do site, desde que os links n\u00e3o sejam de baixa qualidade.<\/li>\n\n\n\n<li>Estimativa de tr\u00e1fego de pesquisa org\u00e2nica.<\/li>\n\n\n\n<li>Classifica\u00e7\u00f5es estimadas de palavras-chave.<\/li>\n<\/ul>\n\n\n\n<p>\u00c9 claro que n\u00e3o precisa parar por a\u00ed se estiver interessado em obter mais informa\u00e7\u00f5es. As ferramentas listadas acima podem at\u00e9 mesmo ajud\u00e1-lo a entender seus concorrentes.\u2019 <a href=\"https:\/\/tapfiliate.com\/blog\/b2b-affiliate-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrat\u00e9gias de marketing de afiliados<\/a> e descobrir as parcerias mais valiosas. <\/p>\n\n\n\n<p>Agora voc\u00ea pode comparar os resultados dos seus concorrentes para a lista de crit\u00e9rios acima com os seus pr\u00f3prios e avaliar seu desempenho. Se voc\u00ea estiver atr\u00e1s, a diferen\u00e7a \u00e9 maior, o que significa que voc\u00ea tem mais trabalho a fazer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-making-your-competitors-keywords-and-content-work-for-you\">4. Fazer com que as palavras-chave e o conte\u00fado de seus concorrentes trabalhem para voc\u00ea<\/h2>\n\n\n\n<p>O que seus concorrentes est\u00e3o fazendo de certo ou errado? Em vez de adivinhar quais palavras-chave funcionar\u00e3o para o seu neg\u00f3cio, voc\u00ea pode se basear no sucesso de empresas semelhantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"what-is-keyword-gap-analysis\"><span class=\"ez-toc-section\" id=\"What_is_keyword_gap_analysis\"><\/span>O que \u00e9 an\u00e1lise de lacunas de palavras-chave?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A an\u00e1lise de lacunas de palavras-chave, ou an\u00e1lise competitiva de palavras-chave, \u00e9 uma forma de identificar palavras-chave valiosas pelas quais seus concorrentes est\u00e3o sendo classificados, mas que voc\u00ea deixou passar. <\/p>\n\n\n\n<p>Seu objetivo \u00e9 identificar palavras-chave que recebam um alto volume de pesquisa, que sejam particularmente relevantes para sua empresa ou que tenham probabilidade de gerar convers\u00f5es. A realiza\u00e7\u00e3o de uma an\u00e1lise de palavras-chave de pelo menos dois concorrentes fornecer\u00e1 melhores resultados.<\/p>\n\n\n\n<p>Conforme mencionado na se\u00e7\u00e3o de ferramentas de SEO acima, a realiza\u00e7\u00e3o de an\u00e1lises manualmente pode ser trabalhosa e demorada. Felizmente, h\u00e1 muitas ferramentas de pesquisa de palavras-chave dispon\u00edveis para ajud\u00e1-lo. Elas permitir\u00e3o que voc\u00ea veja para quais palavras-chave seu concorrente est\u00e1 se classificando melhor e onde existem oportunidades. <\/p>\n\n\n\n<p>A an\u00e1lise de lacunas de palavras-chave tamb\u00e9m pode ser usada para otimizar p\u00e1ginas individuais, bem como no n\u00edvel do dom\u00ednio. Se voc\u00ea sabe que um concorrente tem uma p\u00e1gina semelhante, pode descobrir exatamente quais palavras-chave eles est\u00e3o ganhando. Assim, fica f\u00e1cil ajustar seu conte\u00fado para segmentar essas palavras-chave especificamente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner.png\"><img decoding=\"async\" width=\"693\" height=\"700\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner.png\" alt=\"Principais recursos de um planejador de palavras-chave\" class=\"wp-image-52493\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner.png 693w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner-297x300.png 297w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner-168x170.png 168w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner-608x614.png 608w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner-677x684.png 677w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner-513x518.png 513w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner-154x156.png 154w\" sizes=\"(max-width: 693px) 100vw, 693px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.practicebuilders.com\/blog\/4-best-seo-tools-you-should-use-in-2020\/\">Fonte da imagem<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"competitor-content-analysis\"><span class=\"ez-toc-section\" id=\"Competitor_content_analysis\"><\/span>An\u00e1lise do conte\u00fado do concorrente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c9 importante descobrir qual conte\u00fado dos seus concorrentes est\u00e1 tendo melhor desempenho e agir com base nessas informa\u00e7\u00f5es. O conte\u00fado com melhor desempenho \u00e9 definido como aquele que obt\u00e9m mais links de outros sites. <\/p>\n\n\n\n<p>Os mecanismos de pesquisa consideram o n\u00famero de sites com links para o conte\u00fado como um grande fator para determinar a ordem de classifica\u00e7\u00e3o. Voc\u00ea pode descobrir qual conte\u00fado tem bom desempenho usando uma ferramenta de an\u00e1lise de links ou exploradora.<\/p>\n\n\n\n<p>Depois de determinar qual conte\u00fado funciona melhor para seus concorrentes, voc\u00ea pode criar uma vers\u00e3o semelhante para voc\u00ea. No entanto, voc\u00ea precisar\u00e1 garantir que sua vers\u00e3o pare\u00e7a mais confi\u00e1vel ou envolvente. Em seguida, voc\u00ea pode pegar esse conte\u00fado e comercializ\u00e1-lo para o mesmo p\u00fablico-alvo que seus concorrentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-importance-of-link-gap-analysis\"><span class=\"ez-toc-section\" id=\"The_importance_of_link_gap_analysis\"><\/span>A import\u00e2ncia da an\u00e1lise de lacunas de links <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Que links seus concorrentes conseguiram obter que voc\u00ea n\u00e3o conseguiu? Links de qualidade para o seu site podem ser muito dif\u00edceis de obter. Portanto, faz sentido que um bom recurso para links possa ser algu\u00e9m que j\u00e1 tenha criado um link para conte\u00fado semelhante ao seu. <\/p>\n\n\n\n<p>Esses sites j\u00e1 demonstraram interesse no t\u00f3pico, voc\u00ea s\u00f3 precisa convenc\u00ea-los de que seu conte\u00fado \u00e9 significativamente melhor ou tem valor agregado para ganhar um link.<\/p>\n\n\n\n<p>O uso de intelig\u00eancia e dados para o alcance de links tamb\u00e9m \u00e9 uma boa maneira de encontrar p\u00e1ginas altamente relevantes para obter links. Crie uma lista de poss\u00edveis fontes e entre em contato para obter links com uma \u00f3tima estrat\u00e9gia de comunica\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"good-communication-is-key\"><span class=\"ez-toc-section\" id=\"Good_communication_is_key\"><\/span>A boa comunica\u00e7\u00e3o \u00e9 fundamental<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>N\u00e3o se esque\u00e7a de usar seus novos conhecimentos sobre palavras-chave, conte\u00fado e links em todas as \u00e1reas do seu neg\u00f3cio. Para que as informa\u00e7\u00f5es sobre seus concorrentes trabalhem a seu favor, certifique-se de que sua equipe de marketing compreenda totalmente o processo de rastreamento de SEO. <\/p>\n\n\n\n<p>Um conjunto suave de <a href=\"https:\/\/www.greenrope.com\/blog\/Blog668\/8-Marketing-Automation-Workflows-to-Boost-Conversions\" target=\"_blank\" rel=\"noreferrer noopener\">fluxos de trabalho de automa\u00e7\u00e3o de marketing<\/a> ajudar\u00e1 a manter sua equipe no caminho certo enquanto define e implementa sua nova estrat\u00e9gia. Isso lhe poupar\u00e1 um tempo valioso e melhorar\u00e1 os resultados. <\/p>\n\n\n\n<p>Existem algumas ferramentas de comunica\u00e7\u00e3o gratuitas incr\u00edveis que podem ajudar sua equipe a come\u00e7ar a fazer com que a intelig\u00eancia do concorrente trabalhe para voc\u00ea. Por exemplo, se voc\u00ea <a href=\"https:\/\/www.ringcentral.com\/ringcentral-video-vs-skype.html\" target=\"_blank\" rel=\"noreferrer noopener\">Compare o RingCentral Video com o Skype para empresas<\/a>Se voc\u00ea n\u00e3o tiver um aplicativo gratuito, poder\u00e1 ver quantos recursos mais \u00fateis existem no aplicativo gratuito.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic.png\"><img decoding=\"async\" width=\"944\" height=\"512\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic.png\" alt=\"Gr\u00e1fico de ferramentas de SEO\" class=\"wp-image-52495\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic.png 944w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic-300x163.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic-768x417.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic-313x170.png 313w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic-840x456.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic-700x380.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic-156x85.png 156w\" sizes=\"(max-width: 944px) 100vw, 944px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.oberlo.com\/blog\/seo-tools\">Fonte da imagem<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"winning-at-digital-marketing-with-competitor-seo-tracking\"><span class=\"ez-toc-section\" id=\"Winning_at_digital_marketing_with_competitor_SEO_tracking\"><\/span>Vencendo no marketing digital com o rastreamento de SEO do concorrente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A an\u00e1lise da concorr\u00eancia \u00e9 uma maneira inteligente de obter informa\u00e7\u00f5es sobre as estrat\u00e9gias de SEO dos seus concorrentes e us\u00e1-las a seu favor. Ela pode ser realizada dentro de todas as organiza\u00e7\u00f5es. <a href=\"https:\/\/memberpress.com\/pt\/budgeting-tips-for-online-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">or\u00e7amento<\/a> e tem benef\u00edcios de longo alcance, incluindo a descoberta de novos sites para o link building. O SEO n\u00e3o precisa ser t\u00e3o complicado quanto voc\u00ea imagina.<\/p>\n\n\n\n<p>Voc\u00ea j\u00e1 deve ter ouvido falar do termo \u201cSEO negativo\u201d, que tem conota\u00e7\u00f5es preocupantes e \u00e9 uma pr\u00e1tica indesej\u00e1vel. Fique tranquilo, pois o rastreamento de SEO dos concorrentes n\u00e3o constitui, de forma alguma, SEO negativo. \u00c9 simplesmente um m\u00e9todo eficaz de concorr\u00eancia saud\u00e1vel que gira em torno da obten\u00e7\u00e3o e utiliza\u00e7\u00e3o de informa\u00e7\u00f5es dos melhores. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"putting-your-seo-skills-into-practice-to-overtake-competitors\"><span class=\"ez-toc-section\" id=\"Putting_your_SEO_skills_into_practice_to_overtake_competitors\"><\/span>Colocar suas habilidades de SEO em pr\u00e1tica para superar os concorrentes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Agora que voc\u00ea aprendeu tudo sobre o rastreamento de SEO dos concorrentes, \u00e9 hora de colocar a estrat\u00e9gia em pr\u00e1tica e ver sua empresa subir no ranking. <\/p>\n\n\n\n<p>Como qualquer nova habilidade, isso levar\u00e1 tempo e pr\u00e1tica, mas os resultados valer\u00e3o muito a pena. Usando o rastreamento de SEO, voc\u00ea pode maximizar seu retorno sobre o investimento (ROI) e alocar recursos de marketing com base na sua compreens\u00e3o dos sucessos e fracassos dos seus concorrentes, bem como no tr\u00e1fego do seu pr\u00f3prio site.<\/p>\n\n\n\n<p>\u00c9 importante ter uma vis\u00e3o clara do caminho que as atividades de marketing digital da sua organiza\u00e7\u00e3o seguir\u00e3o. Desde impulsionar a transforma\u00e7\u00e3o digital do seu neg\u00f3cio com automa\u00e7\u00e3o rob\u00f3tica de processos (RPA) at\u00e9 ajudar sua equipe a atingir seus objetivos com novas <a href=\"https:\/\/www.glip.com\/use-case\/collaboration-tools-for-it-teams\" target=\"_blank\" rel=\"noreferrer noopener\">software de colabora\u00e7\u00e3o para reuni\u00f5es<\/a>, H\u00e1 muito a se considerar. <\/p>\n\n\n\n<p>No entanto, voc\u00ea deve sempre fazer do rastreamento de SEO uma parte integrante de sua estrat\u00e9gia de marketing digital.<\/p>\n\n\n\n<p><em>Voc\u00ea tem d\u00favidas sobre o rastreamento de SEO e como ele funciona? Deixe-nos saber nos coment\u00e1rios!<\/em><\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Overtaking competitors with SEO tracking is a highly effective marketing strategy that you may have been overlooking. It can sound like a massive feat requiring expert technical knowledge. Yet, with the right tools and team communication, it can be easier than you might think. Competition is an inevitable part of being in business. However, learning [\u2026]<\/p>\n","protected":false},"author":50325,"featured_media":34291,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134],"tags":[837,182],"class_list":{"0":"post-25515","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-how-to-2","9":"tag-competition","10":"tag-seo","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Overtaking competitors with SEO tracking is a highly effective marketing strategy you may be overlooking. 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Saiba como fazer isso em 4 etapas nesta postagem do blog.","keywords":[{"label":"seo tracking","value":"seo tracking"}],"keyphrases":{"focus":{"keyphrase":"seo tracking","score":80,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":2},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":9,"maxScore":9,"error":0},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":"none","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"book\":[],\"event\":[],\"jobPosting\":[],\"music\":[],\"person\":[],\"restaurant\":[],\"service\":[],\"video\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:50:23","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2021-01-26 17:47:45","updated":"2026-03-03 15:04:44"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/\" title=\"Content\">Content<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Overtake Your Competitors With SEO Tracking (4 Steps)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/"},{"label":"How to Overtake Your Competitors With SEO Tracking (4 Steps)","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"1","content_native":[{"type":"core\/paragraph","render":"<p>Overtaking competitors with SEO tracking is a highly effective marketing strategy that you may have been overlooking. It can sound like a massive feat requiring expert technical knowledge. Yet, with the right tools and <a href=\"https:\/\/memberpress.com\/12-best-collaboration-productivity-apps-for-online-business-teams\/\" target=\"_blank\" rel=\"noreferrer noopener\">team communication<\/a>, it can be easier than you might think. <\/p>","content":[{"type":"text","data":"Overtaking competitors with SEO tracking is a highly effective marketing strategy that you may have been overlooking. It can sound like a massive feat requiring expert technical knowledge. Yet, with the right tools and <a href=\"https:\/\/memberpress.com\/12-best-collaboration-productivity-apps-for-online-business-teams\/\" target=\"_blank\" rel=\"noreferrer noopener\">team communication<\/a>, it can be easier than you might think. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Competition is an inevitable part of being in business. However, learning from your competitors is a tactic that can set you apart.<\/p>","content":[{"type":"text","data":"Competition is an inevitable part of being in business. However, learning from your competitors is a tactic that can set you apart."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There is so much to consider when it comes to marketing your business, and it\u2019s only natural to feel a little overwhelmed. From making sure your team is using the right <a href=\"https:\/\/www.glip.com\/use-case\/collaboration-tools-for-marketing-teams\" target=\"_blank\" rel=\"noreferrer noopener\">collaborative marketing solutions<\/a>, to creating authoritative, high-quality written content, your marketing to-do-list can feel endless. However, it's vital to remember the importance of search engine optimization (SEO). <\/p>","content":[{"type":"text","data":"There is so much to consider when it comes to marketing your business, and it\u2019s only natural to feel a little overwhelmed. From making sure your team is using the right <a href=\"https:\/\/www.glip.com\/use-case\/collaboration-tools-for-marketing-teams\" target=\"_blank\" rel=\"noreferrer noopener\">collaborative marketing solutions<\/a>, to creating authoritative, high-quality written content, your marketing to-do-list can feel endless. However, it's vital to remember the importance of search engine optimization (SEO). "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>SEO is one of the most effective strategies for overtaking your competitors online.<\/p>","content":[{"type":"text","data":"SEO is one of the most effective strategies for overtaking your competitors online."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-1024x682.png\" alt=\"Competitor analysis pie chart\" class=\"wp-image-52482\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-1024x682.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart.png","alt":"Competitor analysis pie chart","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Competitor-analysis-pie-chart-1024x682.png","linkDestination":"media"},"style":{"width":1024,"height":682,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/smartrobbie.com.au\/seo-competitor-analysis-to-help-boost-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Image source<\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/smartrobbie.com.au\/seo-competitor-analysis-to-help-boost-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Image source<\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"what-is-competitor-seo-tracking\">What is competitor SEO tracking?<\/h2>","content":"O que \u00e9 rastreamento de SEO do concorrente?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Competitor SEO tracking, also known as SEO competitor analysis, is a powerful intelligence-gathering strategy. It allows you to analyze your rivals\u2019 success and identify their weaknesses, learning from their mistakes. It can help you to rank higher in search engine results pages (SERP) and gain more traffic to your website. <\/p>","content":[{"type":"text","data":"Competitor SEO tracking, also known as SEO competitor analysis, is a powerful intelligence-gathering strategy. It allows you to analyze your rivals\u2019 success and identify their weaknesses, learning from their mistakes. It can help you to rank higher in search engine results pages (SERP) and gain more traffic to your website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ultimately, SEO tracking can help you achieve more conversions by guiding the process of <a href=\"https:\/\/www.convert.com\/blog\/growth-marketing\/optimize-ecommerce-conversion-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimizing your ecommerce conversion funnel<\/a>. <\/p>","content":[{"type":"text","data":"Ultimately, SEO tracking can help you achieve more conversions by guiding the process of <a href=\"https:\/\/www.convert.com\/blog\/growth-marketing\/optimize-ecommerce-conversion-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimizing your ecommerce conversion funnel<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Search engines exist to provide the best possible experience for users through relevant high-quality content. They rank websites or content according to certain algorithms and signals of quality. <\/p>","content":[{"type":"text","data":"Search engines exist to provide the best possible experience for users through relevant high-quality content. They rank websites or content according to certain algorithms and signals of quality. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Competitor SEO tracking will help you to understand why your competitors\u2019 sites are ranking more highly. The basic underlying principles of this process are:<\/p>","content":[{"type":"text","data":"Competitor SEO tracking will help you to understand why your competitors\u2019 sites are ranking more highly. The basic underlying principles of this process are:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>Analyze what is working for your competitors \u2013 they're a goldmine of information<\/li>\n\n\n\n<li>Discover keywords<\/li>\n\n\n\n<li>Research links<\/li>\n\n\n\n<li>Analyze content<\/li>\n\n\n\n<li>Take the most successful elements of your competitors\u2019 SEO strategies and integrate them into your own strategy<\/li>\n\n\n\n<li>Compete and win at SERP ranking in your industry<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Analise o que est\u00e1 funcionando para seus concorrentes \u2013 eles s\u00e3o uma mina de ouro de informa\u00e7\u00f5es.<\/li>\n\n\n\n<li>Descobrir palavras-chave<\/li>\n\n\n\n<li>Links de pesquisa<\/li>\n\n\n\n<li>Analisar o conte\u00fado<\/li>\n\n\n\n<li>Pegue os elementos mais bem-sucedidos das estrat\u00e9gias de SEO dos seus concorrentes e integre-os \u00e0 sua pr\u00f3pria estrat\u00e9gia.<\/li>\n\n\n\n<li>Competir e vencer na classifica\u00e7\u00e3o SERP em seu setor<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>Analyze what is working for your competitors \u2013 they're a goldmine of information<\/li>","content":"Analise o que est\u00e1 funcionando para seus concorrentes \u2013 eles s\u00e3o uma mina de ouro de informa\u00e7\u00f5es.","data":{"text":"Analyze what is working for your competitors \u2013 they're a goldmine of information"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Discover keywords<\/li>","content":"Descobrir palavras-chave","data":{"text":"Discover keywords"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Research links<\/li>","content":"Links de pesquisa","data":{"text":"Research links"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Analyze content<\/li>","content":"Analisar o conte\u00fado","data":{"text":"Analyze content"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Take the most successful elements of your competitors\u2019 SEO strategies and integrate them into your own strategy<\/li>","content":"Pegue os elementos mais bem-sucedidos das estrat\u00e9gias de SEO dos seus concorrentes e integre-os \u00e0 sua pr\u00f3pria estrat\u00e9gia.","data":{"text":"Take the most successful elements of your competitors\u2019 SEO strategies and integrate them into your own strategy"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Compete and win at SERP ranking in your industry<\/li>","content":"Competir e vencer na classifica\u00e7\u00e3o SERP em seu setor","data":{"text":"Compete and win at SERP ranking in your industry"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you are fed up with being outranked by your competitors at every turn, read on for our four essential steps to help with SEO success. It can take patience, energy, analytic skills, and a good plan to succeed with competitor SEO tracking, but the results are well worth it!<\/p>","content":[{"type":"text","data":"If you are fed up with being outranked by your competitors at every turn, read on for our four essential steps to help with SEO success. It can take patience, energy, analytic skills, and a good plan to succeed with competitor SEO tracking, but the results are well worth it!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"1-discover-and-understand-who-your-competitors-are\">1. Discover and understand who your competitors are<\/h2>","content":"1. Descubra e entenda quem s\u00e3o seus concorrentes","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Who are your competitors and where do they hang out? Maybe you discovered them by seeing their <a href=\"https:\/\/www.e-spirit.com\/us\/blog\/how_to_use_video_marketing_to_boost_ecommerce_sales.html\" target=\"_blank\" rel=\"noreferrer noopener\">video marketing<\/a> efforts, or you drove by their physical store. <\/p>","content":[{"type":"text","data":"Who are your competitors and where do they hang out? Maybe you discovered them by seeing their <a href=\"https:\/\/www.e-spirit.com\/us\/blog\/how_to_use_video_marketing_to_boost_ecommerce_sales.html\" target=\"_blank\" rel=\"noreferrer noopener\">video marketing<\/a> efforts, or you drove by their physical store. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It needs to get a bit more in-depth than that though. There are easy ways to find out exactly who your competitors are and which ones you should pay close attention to. Other business owners can be a valuable resource \u2013 and not just in a <a href=\"https:\/\/memberpress.com\/networking-tips-for-online-business-owners\/\" target=\"_blank\" rel=\"noreferrer noopener\">networking<\/a> capacity.<\/p>","content":[{"type":"text","data":"It needs to get a bit more in-depth than that though. There are easy ways to find out exactly who your competitors are and which ones you should pay close attention to. Other business owners can be a valuable resource \u2013 and not just in a <a href=\"https:\/\/memberpress.com\/networking-tips-for-online-business-owners\/\" target=\"_blank\" rel=\"noreferrer noopener\">networking<\/a> capacity."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis.png\" alt=\"SEO competitor analysis graphic\" class=\"wp-image-52485\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis.png","alt":"SEO competitor analysis graphic","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-competitor-anaysis.png","linkDestination":"media"},"style":{"width":1000,"height":560,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/digitalwatchers.com\/search-engine-marketing\/google-adwords\/seo-competitor-analysis\/\">Image source<\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/digitalwatchers.com\/search-engine-marketing\/google-adwords\/seo-competitor-analysis\/\">Image source<\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"your-seo-competitors-may-not-be-who-you-think-they-are\">Your SEO competitors may not be who you think they are<\/h3>","content":"Seus concorrentes de SEO podem n\u00e3o ser quem voc\u00ea pensa que eles s\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>First, it\u2019s important to establish exactly what qualifies as competition for the purpose of SEO tracking. \"Competitors\" in this context are websites that are competing in organic search for your chosen keywords. <\/p>","content":[{"type":"text","data":"First, it\u2019s important to establish exactly what qualifies as competition for the purpose of SEO tracking. \"Competitors\" in this context are websites that are competing in organic search for your chosen keywords. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>SEO competitors can vary from real-life competitors in your local area, who might not have much of an online presence. For example, if you're a local business with a brick and mortar store, another similar store could be located half a mile away. <\/p>","content":[{"type":"text","data":"SEO competitors can vary from real-life competitors in your local area, who might not have much of an online presence. For example, if you're a local business with a brick and mortar store, another similar store could be located half a mile away. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Geographically, you'll both be competing for the same physical customers, but the other business might not even have a functioning ecommerce website. Therefore, you wouldn't consider them an SEO competitor. <\/p>","content":[{"type":"text","data":"Geographically, you'll both be competing for the same physical customers, but the other business might not even have a functioning ecommerce website. Therefore, you wouldn't consider them an SEO competitor. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s important to concentrate on direct competitors (those offering a similar or substitute service or product to yours). This is because if your offering is slightly different, it\u2019s likely your prospective customer demographics will be too. This may mean that your prospects are not likely to use the keywords your indirect competitor is ranking for.<\/p>","content":[{"type":"text","data":"It\u2019s important to concentrate on direct competitors (those offering a similar or substitute service or product to yours). This is because if your offering is slightly different, it\u2019s likely your prospective customer demographics will be too. This may mean that your prospects are not likely to use the keywords your indirect competitor is ranking for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"2-using-tools-to-help-with-seo-tracking\">2. Using tools to help with SEO tracking<\/h2>","content":"2. Uso de ferramentas para ajudar no rastreamento de SEO","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>The task of monitoring your competitors\u2019 activity across the internet can be huge and exhausting. That\u2019s why it makes sense to utilize innovative technologies that make the competitor analysis process easier. <\/p>","content":[{"type":"text","data":"The task of monitoring your competitors\u2019 activity across the internet can be huge and exhausting. That\u2019s why it makes sense to utilize innovative technologies that make the competitor analysis process easier. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Google has some awesome <a href=\"https:\/\/memberpress.com\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">free marketing tools<\/a>, such as Google Alerts, which can help you to keep an eye on what your competitors are up to. There are also many <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/free-business-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">apps for small business<\/a> needs which you may find useful.<\/p>","content":[{"type":"text","data":"Google has some awesome <a href=\"https:\/\/memberpress.com\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">free marketing tools<\/a>, such as Google Alerts, which can help you to keep an eye on what your competitors are up to. There are also many <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/free-business-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">apps for small business<\/a> needs which you may find useful."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Type your niche keywords into a search engine, such as Google, in <a href=\"https:\/\/support.google.com\/chrome\/answer\/95464?co=GENIE.Platform%3DAndroid&amp;hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">\"incognito\" mode<\/a>. This is a private browsing mode that is not influenced by your previous browsing history. Next, enter the top paid and organic results into a spreadsheet. Pay attention to which domains appear the most frequently and their ranking positions. This will give you a starting point for who your biggest competitors are. <\/p>","content":[{"type":"text","data":"Type your niche keywords into a search engine, such as Google, in <a href=\"https:\/\/support.google.com\/chrome\/answer\/95464?co=GENIE.Platform%3DAndroid&amp;hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">\"incognito\" mode<\/a>. This is a private browsing mode that is not influenced by your previous browsing history. Next, enter the top paid and organic results into a spreadsheet. Pay attention to which domains appear the most frequently and their ranking positions. This will give you a starting point for who your biggest competitors are. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"seo-tool-solutions\">SEO tool solutions<\/h3>","content":"Solu\u00e7\u00f5es de ferramentas de SEO","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>You may find that you rank for huge numbers of keywords. Checking these by hand can be time-consuming and not always accurate. SEO tool solutions such as Similar Web, Ahrefs Site Explorer, <a href=\"https:\/\/memberpress.com\/go\/semrush\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SEMrush<\/a>, or Moz\u2019s Free Domain SEO Analysis Tool have \"similar sites\" or \"competing domains\" functions to accurately reveal your true SEO competitors. They do this by automatically looking at all the keywords your business ranks for in their databases.<\/p>","content":[{"type":"text","data":"You may find that you rank for huge numbers of keywords. Checking these by hand can be time-consuming and not always accurate. SEO tool solutions such as Similar Web, Ahrefs Site Explorer, <a href=\"https:\/\/memberpress.com\/go\/semrush\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SEMrush<\/a>, or Moz\u2019s Free Domain SEO Analysis Tool have \"similar sites\" or \"competing domains\" functions to accurately reveal your true SEO competitors. They do this by automatically looking at all the keywords your business ranks for in their databases."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With the help of SEO analysis tools, you can discover and keep track of all keywords, links, mentions, and rankings that your competitors receive, which is pretty impressive and very handy! This intelligence will allow you to try to gain some of these SEO benefits for yourself.<\/p>","content":[{"type":"text","data":"With the help of SEO analysis tools, you can discover and keep track of all keywords, links, mentions, and rankings that your competitors receive, which is pretty impressive and very handy! This intelligence will allow you to try to gain some of these SEO benefits for yourself."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"team-communication-tools\">Team communication tools <\/h3>","content":"Ferramentas de comunica\u00e7\u00e3o da equipe","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Also, don\u2019t forget to provide your marketing team with all the tools they need to communicate effectively while carrying out SEO tracking, such as business <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/free-messaging-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">texting apps<\/a>. For better remote team collaboration, consider checking out <a href=\"https:\/\/toggl.com\/blog\/basecamp-alternatives\" target=\"_blank\" rel=\"noreferrer noopener\">Basecamp alternatives<\/a> to enhance productivity.<\/p>","content":[{"type":"text","data":"Also, don\u2019t forget to provide your marketing team with all the tools they need to communicate effectively while carrying out SEO tracking, such as business <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/free-messaging-apps\/\" target=\"_blank\" rel=\"noreferrer noopener\">texting apps<\/a>. For better remote team collaboration, consider checking out <a href=\"https:\/\/toggl.com\/blog\/basecamp-alternatives\" target=\"_blank\" rel=\"noreferrer noopener\">Basecamp alternatives<\/a> to enhance productivity."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools.png\" alt=\"Seo tools graphic\" class=\"wp-image-52486\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools.png","alt":"Seo tools graphic","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools.png","linkDestination":"media"},"style":{"width":800,"height":450,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/vividreal.com\/best-seo-tools-for-auditing-monitoring-your-website-in-2020\/\">Image source<\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/vividreal.com\/best-seo-tools-for-auditing-monitoring-your-website-in-2020\/\">Image source<\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"3-analyzing-results-and-benchmarking\">3. Analyzing results and benchmarking<\/h2>","content":"3. An\u00e1lise de resultados e benchmarking","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Now that you have discovered who your real SEO competitors are and you have all the right tools at your disposal, you can progress to the next step. It\u2019s time to perform an actual competitive SEO analysis. Carrying out an analysis of your competitors\u2019 websites should provide you with the following data:<\/p>","content":[{"type":"text","data":"Now that you have discovered who your real SEO competitors are and you have all the right tools at your disposal, you can progress to the next step. It\u2019s time to perform an actual competitive SEO analysis. Carrying out an analysis of your competitors\u2019 websites should provide you with the following data:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>Domain rating \u2013 Ahrefs\u2019 metric determines the strength of a website\u2019s backlink profile. This is a measure of both quality and size.<\/li>\n\n\n\n<li>The number of referring domain \u2013 the higher the number, the higher the quality of the site, as long as the links aren\u2019t low quality.<\/li>\n\n\n\n<li>Estimated organic search traffic.<\/li>\n\n\n\n<li>Estimated keyword rankings.<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Classifica\u00e7\u00e3o do dom\u00ednio \u2013 A m\u00e9trica da Ahrefs determina a for\u00e7a do perfil de backlinks de um site. \u00c9 uma medida tanto da qualidade quanto do tamanho.<\/li>\n\n\n\n<li>O n\u00famero de dom\u00ednios de refer\u00eancia \u2013 quanto maior o n\u00famero, maior a qualidade do site, desde que os links n\u00e3o sejam de baixa qualidade.<\/li>\n\n\n\n<li>Estimativa de tr\u00e1fego de pesquisa org\u00e2nica.<\/li>\n\n\n\n<li>Classifica\u00e7\u00f5es estimadas de palavras-chave.<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>Domain rating \u2013 Ahrefs\u2019 metric determines the strength of a website\u2019s backlink profile. This is a measure of both quality and size.<\/li>","content":"Classifica\u00e7\u00e3o do dom\u00ednio \u2013 A m\u00e9trica da Ahrefs determina a for\u00e7a do perfil de backlinks de um site. \u00c9 uma medida tanto da qualidade quanto do tamanho.","data":{"text":"Domain rating \u2013 Ahrefs\u2019 metric determines the strength of a website\u2019s backlink profile. This is a measure of both quality and size."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>The number of referring domain \u2013 the higher the number, the higher the quality of the site, as long as the links aren\u2019t low quality.<\/li>","content":"O n\u00famero de dom\u00ednios de refer\u00eancia \u2013 quanto maior o n\u00famero, maior a qualidade do site, desde que os links n\u00e3o sejam de baixa qualidade.","data":{"text":"The number of referring domain \u2013 the higher the number, the higher the quality of the site, as long as the links aren\u2019t low quality."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Estimated organic search traffic.<\/li>","content":"Estimativa de tr\u00e1fego de pesquisa org\u00e2nica.","data":{"text":"Estimated organic search traffic."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Estimated keyword rankings.<\/li>","content":"Classifica\u00e7\u00f5es estimadas de palavras-chave.","data":{"text":"Estimated keyword rankings."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Of course, there's no need to stop there if you're hungry for information. The tools listed above can even help you to understand your competitors\u2019 <a href=\"https:\/\/tapfiliate.com\/blog\/b2b-affiliate-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">affiliate marketing strategies<\/a> and discover the most valuable partnerships. <\/p>","content":[{"type":"text","data":"Of course, there's no need to stop there if you're hungry for information. The tools listed above can even help you to understand your competitors\u2019 <a href=\"https:\/\/tapfiliate.com\/blog\/b2b-affiliate-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">affiliate marketing strategies<\/a> and discover the most valuable partnerships. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can now compare your competitors\u2019 results for the above list of criteria to your own and benchmark your performance. If you're behind, the gap is bigger, which means more work you have to do.<\/p>","content":[{"type":"text","data":"You can now compare your competitors\u2019 results for the above list of criteria to your own and benchmark your performance. If you're behind, the gap is bigger, which means more work you have to do."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"4-making-your-competitors-keywords-and-content-work-for-you\">4. Making your competitors\u2019 keywords and content work for you<\/h2>","content":"4. Fazer com que as palavras-chave e o conte\u00fado de seus concorrentes trabalhem para voc\u00ea","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>What are your competitors getting right or wrong? Instead of guessing which keywords will work for your business, you can build on the success of similar enterprises.<\/p>","content":[{"type":"text","data":"What are your competitors getting right or wrong? Instead of guessing which keywords will work for your business, you can build on the success of similar enterprises."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"what-is-keyword-gap-analysis\">What is keyword gap analysis?<\/h3>","content":"O que \u00e9 an\u00e1lise de lacunas de palavras-chave?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Keyword gap analysis, or competitive keyword analysis, is a way of identifying valuable keywords that your competitors are ranking for but you've missed. <\/p>","content":[{"type":"text","data":"Keyword gap analysis, or competitive keyword analysis, is a way of identifying valuable keywords that your competitors are ranking for but you've missed. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Its purpose is to identify keywords that either receive a high volume of search, are particularly relevant to your business, or are likely to yield conversions. Conducting keyword analysis of at least two competitors will provide better results.<\/p>","content":[{"type":"text","data":"Its purpose is to identify keywords that either receive a high volume of search, are particularly relevant to your business, or are likely to yield conversions. Conducting keyword analysis of at least two competitors will provide better results."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As mentioned in the SEO tools section above, carrying out analysis manually can be labor-intensive and time-consuming. Fortunately, there are many keyword research tools available to help you. They will enable you to see which keywords your competitor is ranking better for and where opportunities exist. <\/p>","content":[{"type":"text","data":"As mentioned in the SEO tools section above, carrying out analysis manually can be labor-intensive and time-consuming. Fortunately, there are many keyword research tools available to help you. They will enable you to see which keywords your competitor is ranking better for and where opportunities exist. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keyword gap analysis can also be used for optimizing individual pages as well as at the domain level. If you're aware that a competitor has a similar website page, you can discover exactly which keywords they're winning. It is then easy to adjust your content to target these keywords specifically.<\/p>","content":[{"type":"text","data":"Keyword gap analysis can also be used for optimizing individual pages as well as at the domain level. If you're aware that a competitor has a similar website page, you can discover exactly which keywords they're winning. It is then easy to adjust your content to target these keywords specifically."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner.png\" alt=\"Key features of a keyword planner\" class=\"wp-image-52493\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner.png","alt":"Key features of a keyword planner","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/Key-features-of-keyword-planner.png","linkDestination":"media"},"style":{"width":693,"height":700,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/www.practicebuilders.com\/blog\/4-best-seo-tools-you-should-use-in-2020\/\">Image source<\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/www.practicebuilders.com\/blog\/4-best-seo-tools-you-should-use-in-2020\/\">Image source<\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"competitor-content-analysis\">Competitor content analysis<\/h3>","content":"An\u00e1lise do conte\u00fado do concorrente","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>It's important to discover which of your competitors\u2019 content is performing the best and act upon this information. Best performing content is defined as content that earns the most links from other websites. <\/p>","content":[{"type":"text","data":"It's important to discover which of your competitors\u2019 content is performing the best and act upon this information. Best performing content is defined as content that earns the most links from other websites. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Search engines view the number of sites that link to content as a huge factor in determining ranking order. You can discover which content is performing well by using a link analysis or explorer tool.<\/p>","content":[{"type":"text","data":"Search engines view the number of sites that link to content as a huge factor in determining ranking order. You can discover which content is performing well by using a link analysis or explorer tool."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you've determined which content works best for your competitors, you can create a similar version of your own. However, you'll need to ensure that your version will appear more authoritative or engaging. You can then take this content and market it to the same target audience as your competitors.<\/p>","content":[{"type":"text","data":"Once you've determined which content works best for your competitors, you can create a similar version of your own. However, you'll need to ensure that your version will appear more authoritative or engaging. You can then take this content and market it to the same target audience as your competitors."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"the-importance-of-link-gap-analysis\">The importance of link gap analysis <\/h3>","content":"A import\u00e2ncia da an\u00e1lise de lacunas de links","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>What links have your competitors managed to obtain that you haven\u2019t? Good links to your website can be very hard to obtain. Therefore, it makes sense that a good resource for links might be someone who has already linked to content that is similar to yours. <\/p>","content":[{"type":"text","data":"What links have your competitors managed to obtain that you haven\u2019t? Good links to your website can be very hard to obtain. Therefore, it makes sense that a good resource for links might be someone who has already linked to content that is similar to yours. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These sites have already demonstrated an interest in the topic, you just need to convince them that your content is significantly better, or has added value, to earn a link.<\/p>","content":[{"type":"text","data":"These sites have already demonstrated an interest in the topic, you just need to convince them that your content is significantly better, or has added value, to earn a link."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Using intelligence and data for link outreach is also a good way to find highly relevant pages to obtain links from. Create a list of possible sources, and reach out for links with a great communication strategy.<\/p>","content":[{"type":"text","data":"Using intelligence and data for link outreach is also a good way to find highly relevant pages to obtain links from. Create a list of possible sources, and reach out for links with a great communication strategy."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"good-communication-is-key\">Good communication is key<\/h3>","content":"A boa comunica\u00e7\u00e3o \u00e9 fundamental","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Don\u2019t forget to use your new-found keyword, content, and link knowledge in all areas of your business. To make your competitor insights work for you, make sure your marketing team fully understands the SEO tracking process. <\/p>","content":[{"type":"text","data":"Don\u2019t forget to use your new-found keyword, content, and link knowledge in all areas of your business. To make your competitor insights work for you, make sure your marketing team fully understands the SEO tracking process. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A smooth set of <a href=\"https:\/\/www.greenrope.com\/blog\/Blog668\/8-Marketing-Automation-Workflows-to-Boost-Conversions\" target=\"_blank\" rel=\"noreferrer noopener\">marketing automation workflows<\/a> will help keep your team on target while defining and implementing your new strategy. This will save you valuable time and improve results. <\/p>","content":[{"type":"text","data":"A smooth set of <a href=\"https:\/\/www.greenrope.com\/blog\/Blog668\/8-Marketing-Automation-Workflows-to-Boost-Conversions\" target=\"_blank\" rel=\"noreferrer noopener\">marketing automation workflows<\/a> will help keep your team on target while defining and implementing your new strategy. This will save you valuable time and improve results. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are some amazing free communication tools that can help your team get started on making your competitor intelligence work for you. For example, if you <a href=\"https:\/\/www.ringcentral.com\/ringcentral-video-vs-skype.html\" target=\"_blank\" rel=\"noreferrer noopener\">compare RingCentral Video vs Skype for business<\/a>, you can see how many more useful features there are in the free app.<\/p>","content":[{"type":"text","data":"There are some amazing free communication tools that can help your team get started on making your competitor intelligence work for you. For example, if you <a href=\"https:\/\/www.ringcentral.com\/ringcentral-video-vs-skype.html\" target=\"_blank\" rel=\"noreferrer noopener\">compare RingCentral Video vs Skype for business<\/a>, you can see how many more useful features there are in the free app."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic.png\" alt=\"SEO tools graphic\" class=\"wp-image-52495\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic.png","alt":"SEO tools graphic","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/SEO-tools-graphic.png","linkDestination":"media"},"style":{"width":944,"height":512,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p><a href=\"https:\/\/www.oberlo.com\/blog\/seo-tools\">Image source<\/a><\/p>","content":[{"type":"text","data":"<a href=\"https:\/\/www.oberlo.com\/blog\/seo-tools\">Image source<\/a>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"winning-at-digital-marketing-with-competitor-seo-tracking\">Winning at digital marketing with competitor SEO tracking<\/h2>","content":"Vencendo no marketing digital com o rastreamento de SEO do concorrente","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Competitor analysis is a clever way to gain intelligence about your competitors\u2019 SEO strategies and use them to your own advantage. It can be conducted within every organization\u2019s <a href=\"https:\/\/memberpress.com\/budgeting-tips-for-online-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">budget<\/a> and has far-reaching benefits, including discovering new websites to reach out to for link building. SEO does not have to be as complicated as you might think.<\/p>","content":[{"type":"text","data":"Competitor analysis is a clever way to gain intelligence about your competitors\u2019 SEO strategies and use them to your own advantage. It can be conducted within every organization\u2019s <a href=\"https:\/\/memberpress.com\/budgeting-tips-for-online-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">budget<\/a> and has far-reaching benefits, including discovering new websites to reach out to for link building. SEO does not have to be as complicated as you might think."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You may have heard the term \"negative SEO\", which has worrying associations and is an undesirable practice. Rest assured that competitor SEO tracking does not in any way constitute negative SEO. It's simply an effective method of healthy competition that revolves around obtaining and utilizing intelligence from the very best. <\/p>","content":[{"type":"text","data":"You may have heard the term \"negative SEO\", which has worrying associations and is an undesirable practice. Rest assured that competitor SEO tracking does not in any way constitute negative SEO. It's simply an effective method of healthy competition that revolves around obtaining and utilizing intelligence from the very best. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"putting-your-seo-skills-into-practice-to-overtake-competitors\">Putting your SEO skills into practice to overtake competitors<\/h3>","content":"Colocar suas habilidades de SEO em pr\u00e1tica para superar os concorrentes","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Now that you've learned all about competitor SEO tracking, it\u2019s time to put the strategy into practice and watch your business power up the rankings. <\/p>","content":[{"type":"text","data":"Now that you've learned all about competitor SEO tracking, it\u2019s time to put the strategy into practice and watch your business power up the rankings. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As with any new skill, it'll take time and practice, but the results will be very worthwhile. Using SEO tracking, you can maximize your return on investment (ROI) and allocate marketing resources based on your understanding of your competitors\u2019 successes and failures, as well as your own website traffic.<\/p>","content":[{"type":"text","data":"As with any new skill, it'll take time and practice, but the results will be very worthwhile. Using SEO tracking, you can maximize your return on investment (ROI) and allocate marketing resources based on your understanding of your competitors\u2019 successes and failures, as well as your own website traffic."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It\u2019s important to have a clear vision of the path your organization\u2019s digital marketing activities will take. From driving the digital transformation of your business with robotic process automation (RPA) to helping your team achieve their goals with new <a href=\"https:\/\/www.glip.com\/use-case\/collaboration-tools-for-it-teams\" target=\"_blank\" rel=\"noreferrer noopener\">meeting collaboration software<\/a>, there\u2019s a lot to consider. <\/p>","content":[{"type":"text","data":"It\u2019s important to have a clear vision of the path your organization\u2019s digital marketing activities will take. From driving the digital transformation of your business with robotic process automation (RPA) to helping your team achieve their goals with new <a href=\"https:\/\/www.glip.com\/use-case\/collaboration-tools-for-it-teams\" target=\"_blank\" rel=\"noreferrer noopener\">meeting collaboration software<\/a>, there\u2019s a lot to consider. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, you should always make SEO tracking an integral part of your digital marketing strategy.<\/p>","content":[{"type":"text","data":"However, you should always make SEO tracking an integral part of your digital marketing strategy."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>Do you have questions about SEO tracking and how it works? Let us know in the comments!<\/em><\/p>","content":[{"type":"text","data":"<em>Do you have questions about SEO tracking and how it works? Let us know in the comments!<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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