Creators are tapping into a goldmine by smartly using content paywalling<\/strong> on WordPress. <\/p>

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WHAT'S INSIDE<\/p>\nToggle<\/span>
But first\u2026 what\u2019s a paywall?<\/a><\/li>
Main types of protected content<\/a>
Pay Per View A La Carte Access<\/a><\/li>
Subscription-Based Access An All-You-Can-Eat Buffet<\/a><\/li><\/ul><\/li>
Paywalls and Search Engines A Balancing Act<\/a><\/li>
About Flexible Sampling<\/a>
Lead-in Just a Taste<\/a><\/li>
Metered Counted Bites<\/a><\/li>
Hard Paywalls No Free Pass<\/a><\/li><\/ul><\/li>
The Best Paywall Plugin for WordPress<\/a><\/li>
How To Overcome User Resistance to Paywalls<\/a>
A S-O-L-I-D Solution<\/a><\/li>
Why Paywalls Aren\u2019t Just About Making Money<\/a><\/li><\/ul><\/li>
Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n
Putting up a paywall is hands down one of the easiest and most straightforward methods to make money from your WordPress site \u2013 and that\u2019s without cluttering it with ads<\/em>. <\/p>\r\n\r\n\r\n\r\n
You can think of it as setting up a VIP section on your website; it\u2019s simple yet super effective.<\/p>\r\n\r\n\r\n\r\n
$\"Velvet$ <\/figure>\r\n\r\n\r\n\r\n
If you\u2019ve found your way to this article, you\u2019re already sitting on a potential goldmine with your amazing work. <\/p>\r\n\r\n\r\n\r\n
So now, let\u2019s talk about how to truly harness the value of your content<\/a> \u2013 with paywalling!<\/p>\r\n\r\n\r\n\r\n
In this post we\u2019ll dive into what content paywalling is all about, exploring its various forms, sharing best industry practices, and examining why MemberPress<\/a> is the best paywall plugin<\/strong> for WordPress.<\/p>\r\n\r\n\r\n\r\n
Let\u2019s jump right in and start unlocking your site\u2019s earning potential!<\/p>\r\n\r\n\r\n\r\n
But first\u2026 what\u2019s a paywall?<\/h2>\r\n\r\n\r\n\r\n $\"Padlocked$ <\/figure>\r\n\r\n\r\n\r\n
Ever bumped into a members-only<\/a> section while browsing your favorite online magazines or newspapers? <\/p>\r\n\r\n\r\n\r\n
That\u2019s a paywall<\/a> in action \u2013 a virtual gatekeeper that asks for a subscription or payment to let you access certain articles.<\/p>\r\n\r\n\r\n\r\n
Big names like The Wall Street Journal<\/em>, The New York Times<\/em>, and even platforms like Medium<\/em> are rocking this model. <\/p>\r\n\r\n\r\n\r\n
Take The Wall Street Journal<\/em>, for instance. You\u2019re reading an article, and suddenly, you hit a point where you need to pay up to keep going. <\/p>\r\n\r\n\r\n\r\n
That\u2019s the paywall working its magic \u2013 it keeps the content exclusive<\/strong> until you sign up.<\/p>\r\n\r\n\r\n\r\n
Here\u2019s an example from The Wall Street Journal<\/em>:<\/p>\r\n\r\n\r\n\r\n
$\"example$ <\/a><\/figure>\r\n\r\n\r\n\r\n
This point in the content where the reader is required to make a purchase to continue reading is called a paywall<\/strong>. It locks the content until the user signs up.<\/p>\r\n\r\n\r\n\r\n
Now, paywalls aren\u2019t all cut from the same cloth. Businesses get creative with them.<\/p>\r\n\r\n\r\n\r\n
Some websites ask for your wallet right away, while others play the long game, offering you a sneak peek before asking for payment.<\/p>\r\n\r\n\r\n\r\n
It\u2019s a smart play if your goal is to get rewarded for your top-notch content. After all, who wouldn\u2019t want to turn their website into a money-making machine<\/a><\/strong>?<\/p>\r\n\r\n\r\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> HOW TO OFFER FREE PAGE VIEWS WITH THE MEMBERPRESS PAYWALL SETTING<\/figcaption><\/figure>\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"main-types-of-protected-content\"><span class=\"ez-toc-section\" id=\"Main_types_of_protected_content\"><\/span>Main types of protected content<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Surfing the web, you\u2019re likely to bump into two kinds of roadblocks for content: <\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Pay-per-view<\/strong> paywalls; and<\/li>\r\n\r\n\r\n\r\n<li><strong>Subscription-based <\/strong>access. <\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Each serves up a different way to gate-keep that valuable content you\u2019re looking to protect.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"pay-per-view\"><span class=\"ez-toc-section\" id=\"Pay_Per_View_A_La_Carte_Access\"><\/span>Pay Per View: A La Carte Access<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.jpg\" alt=\"a man watching paid content on his tablet\" class=\"wp-image-59359\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Think of the pay-per-view paywall like a digital newsstand. <\/p>\r\n\r\n\r\n\r\n<p>Here, you\u2019re charging readers <strong>a fee for each individual article or blog post<\/strong> they want to read on your site. <\/p>\r\n\r\n\r\n\r\n<p>It\u2019s like picking and choosing your favorite candy from a store \u2013 you only pay for what you want. <\/p>\r\n\r\n\r\n\r\n<p>This model is perfect if you\u2019re <strong>not keen on the monthly subscription<\/strong> vibe and prefer giving your visitors <strong>the freedom to purchase specific content<\/strong> that catches their eye.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"subscription-based-access\"><span class=\"ez-toc-section\" id=\"Subscription-Based_Access_An_All-You-Can-Eat_Buffet\"><\/span>Subscription-Based Access: An All-You-Can-Eat Buffet <span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1024x576.jpg\" alt=\"a bread buffet station\" class=\"wp-image-59360\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>When it comes to large magazines, subscription-based paywalls are the go-to. <\/p>\r\n\r\n\r\n\r\n<p>It\u2019s like having an all-access pass \u2013 users can dive into any content they fancy as long as they\u2019re up to date with their monthly subscription fee. <\/p>\r\n\r\n\r\n\r\n<p>Subscription-based access is basically an online version of the <strong>old-fashioned publication subscriptions <\/strong>most of us grew up with. <\/p>\r\n\r\n\r\n\r\n<p>Often, the <a href=\"http:\/\/andriy.space\/membership-website-ideas\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">subscription model<\/a> kicks off with a <a href=\"https:\/\/memberpress.com\/blog\/free-trials-course-access-duration\/\" target=\"_blank\" rel=\"noopener\" title=\"How to Boost Your Course Strategy with Free Trials and Access Duration\">free trial<\/a>. <\/p>\r\n\r\n\r\n\n<div id=\"ad-56346\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/pt\/ads\/post-killer-membership-site-ideas\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Killer Membership Site Ideas Blog Box\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\r\n\r\n\r\n<p>Think of a it as a test drive for your prospects. You allow users to check out a bunch of articles or even the whole site for a few days. <\/p>\r\n\r\n\r\n\r\n<p>Once the trial expires, it\u2019s decision time: to subscribe or not to subscribe.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"paywall-protected-content-and-search-engines\"><span class=\"ez-toc-section\" id=\"Paywalls_and_Search_Engines_A_Balancing_Act\"><\/span>Paywalls and Search Engines: A Balancing Act<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"e\"><div class=\"responsive-video\"><iframe title=\"How to Allow or Block Indexing of Your Protected Content for SEO (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GOburKCDPHc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> How to allow or block indexing of your protected content in memberpress<\/figcaption><\/figure>\n\r\n\r\n\r\n<p>Here\u2019s the catch with <strong>hiding your content<\/strong> behind paywalls: <strong>search engines may not always favor them<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p>Generally, paywalled content <strong>doesn\u2019t just pop up for anyone<\/strong> browsing the site. <\/p>\r\n\r\n\r\n\r\n<p>This means you\u2019ve got to be savvy about making sure search engines don\u2019t just skim past it.<\/p>\r\n\r\n\r\n\r\n<p>Originally, Google had the <strong><a href=\"https:\/\/developers.google.com\/search\/blog\/2008\/10\/first-click-free-for-web-search\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">First Click Free (FCF) policy<\/a><\/strong> to tackle this. <\/p>\r\n\r\n\r\n\r\n<p>The idea was to let some content be free for all, while keeping the rest exclusive for subscribers. However, as it turned out, it wasn\u2019t a crowd favorite among publishers. <\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1024x576.jpg\" alt=\"Balls perfectly balanced on a makeshift wooden weighing scale to represent balance\" class=\"wp-image-59363\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Fast forward to 2017, Google switched gears to a new approach called <strong><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/flexible-sampling\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">flexible sampling<\/a>.<\/strong> <\/p>\r\n\r\n\r\n\r\n<p>This gives publishers the reins to decide how much content they want to share with the non-subscribers \u2013 a much-welcomed change for most.<\/p>\r\n\r\n\r\n\r\n<p>Flexible Sampling does exactly what it sounds like: it hands publishers the keys to <strong>decide just how much content<\/strong> they want to tease out to non-subscribers. <\/p>\r\n\r\n\r\n\r\n<p>It\u2019s all about finding that <strong>sweet spot between exclusive and accessible<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/memberpress.com\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>QUICK TIP >> For in-depth advice on SEO and paywalls, check out this guest post by SEO expert Nick Brown<\/em><\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"about-flexible-sampling\"><span class=\"ez-toc-section\" id=\"About_Flexible_Sampling\"><\/span>About Flexible Sampling<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>There are three main types of flexible sampling: <strong>lead-in, metered, and hard paywalls.<\/strong><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"lead-in\"><span class=\"ez-toc-section\" id=\"Lead-in_Just_a_Taste\"><\/span><strong>Lead-in<\/strong>:<strong> Just a Taste<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1024x576.jpg\" alt=\"A fishing lure\" class=\"wp-image-59364\" style=\"width:680px;height:auto\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>The <strong>lead-in model<\/strong> is a bit like giving your readers a free appetizer. <\/p>\r\n\r\n\r\n\r\n<p>They get to read part of an article, but the main course stays under wraps until they pay up or do something like share their email address. <\/p>\r\n\r\n\r\n\r\n<p>Big players like <em>The Times <\/em>and<em> The Economist<\/em> use this approach. <\/p>\r\n\r\n\r\n\r\n<p>It\u2019s a <a href=\"https:\/\/prettylinks.com\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/\" target=\"_blank\" rel=\"noopener\" title=\"\">solid money-making strategy<\/a>, especially if:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>You\u2019re good at turning casual readers into loyal subscribers, OR<br><\/li>\r\n\r\n\r\n\r\n<li>You figure out how to turn those visitors into buyers later on, using some clever <a href=\"https:\/\/memberpress.com\/go\/activecampaign\" title=\"activecampaign\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">email marketing<\/a> techniques.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"metered\"><span class=\"ez-toc-section\" id=\"Metered_Counted_Bites\"><\/span><strong>Metered<\/strong>: <strong>Counted Bites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1024x576.jpg\" alt=\"A 5-strike symbol in chalk mark\" class=\"wp-image-59365\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Then there\u2019s the <strong>metered access<\/strong> method, another popular flexible sampling model. <\/p>\r\n\r\n\r\n\r\n<p>It\u2019s like having a punch card for articles. <\/p>\r\n\r\n\r\n\r\n<p>Readers can enjoy a full piece of content, but only up to a certain limit <strong>within a timeframe<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p>Hit the limit, and it\u2019s time to <a href=\"https:\/\/memberpress.com\/blog\/how-your-business-can-transition-to-the-membership-model\/\" target=\"_blank\" rel=\"noopener\" title=\"How to Adopt a Membership \/ Subscription Business Model (& Start Earning Recurring Revenue)\">subscribe<\/a> for more. This is the trick behind the scenes at places like <em>New York Magazine<\/em> and <em>The New York Times<\/em>.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"hard-paywalls\"><span class=\"ez-toc-section\" id=\"Hard_Paywalls_No_Free_Pass\"><\/span><strong>Hard Paywalls<\/strong>: <strong>No Free Pass<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Some sites go for the <strong>hard paywall<\/strong>, where there\u2019s zero free content. It\u2019s an all-or-nothing deal \u2013 only paying members get a peek. <\/p>\r\n\r\n\r\n\r\n<p>The <strong>major drawback<\/strong>? Search engines don\u2019t <strong>index <\/strong>the content on a hard-paywalled site. <\/p>\r\n\r\n\r\n\r\n<p>These sites tend to be <strong>invisible to search engines<\/strong>, which isn\u2019t great for attracting new eyes to your site.<\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.png\" alt=\"\" class=\"wp-image-59392\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-768x432.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-50x28.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-302x170.png 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1216x684.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-700x394.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1080x607.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>No matter which paywall style you lean toward<strong> <\/strong>for <a href=\"https:\/\/memberpress.com\/blog\/introducing-readylaunch\/\" target=\"_blank\" rel=\"noopener\" title=\"How to Overcome Design Barriers and Launch Your Site\ud83d\udca5\">your WordPress site<\/a>, it\u2019s crucial to remember that the effectiveness of any paywall strategy heavily <strong>relies on the right tools.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Whether you\u2019re locking it down with a hard paywall or opting for a more flexible approach, the backbone of your strategy is a powerful paywall plugin.<\/p>\r\n\r\n\r\n\r\n<p>And that\u2019s exactly what MemberPress brings to the table. <\/p>\r\n\r\n\r\n\r\n<p>It offers an easy-to-use solution that seamlessly integrates with your WordPress site, ensuring whichever paywall path you choose is fast and easy.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"how-to-set-up-a-paywall-on-your-wordpress-site\"><span class=\"ez-toc-section\" id=\"The_Best_Paywall_Plugin_for_WordPress\"><\/span>The Best Paywall Plugin for WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"gyiefdlsjzQo9\"><div class=\"responsive-video\"><iframe title=\"MemberPress in 5 Minutes: How to Build a Membership Site!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HrMok_SbJjE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\r\n\r\n\r\n<p><a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> is the <strong>most widely used<\/strong> WordPress monetization and membership plugin on the market. <\/p>\r\n\r\n\r\n\r\n<p>It comes loaded with everything you need to kickstart and run your business on WordPress. <\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Why everyone loves it:<\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>User-Friendly:<\/strong> It\u2019s a breeze to use. You don\u2019t need to be a tech wizard to get the hang of it.<br><\/li>\r\n\r\n\r\n\r\n<li><strong>Packed with Features:<\/strong> MemberPress stands out as <strong>an all-in-one WordPress coaching plugin<\/strong>. <br><br>It addresses the diverse needs of its users from seamless <em>monetization<\/em> options, robust <em>membership management<\/em>, comprehensive <em>LMS or course creation<\/em> tools, and an integrated <em>coaching platform<\/em>. <br><br>It is the ultimate solution for digital entrepreneurs and educators<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>One of these features is paywalling.<\/p>\r\n\r\n\r\n\r\n<p>MemberPress makes the process of <a href=\"https:\/\/memberpress.com\/blog\/paywall-your-blog\/#How_to_Paywall_Your_Blog_With_MemberPress_In_3_Steps:~:text=what%20you%E2%80%99re%20offering.-,How%20to%20Paywall%20Your%20Blog%20With%20MemberPress%20(In%203%20Steps),-Trying%20to%20set\" target=\"_blank\" rel=\"noopener\" title=\"\">setting up a paywall on your WordPress site <\/a>about as simple and efficient as it gets.<\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Overcome_User_Resistance_to_Paywalls\"><\/span>How To Overcome User Resistance to Paywalls<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Paywalls are effective, no doubt. But they <strong>can stir up negative feelings<\/strong> in people used to free content.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1024x576.jpg\" alt=\"Woman with her head covered with a paper bag with a sad face drawn on it\" class=\"wp-image-59367\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Understanding and addressing these feelings is key if you want to keep a healthy balance between happy customers and a happy balance sheet.<\/p>\r\n\r\n\r\n\r\n<p>Let\u2019s explore how to effectively tackle this challenge and turn potential frustration into positive engagement.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_S-O-L-I-D_Solution\"><\/span>A S-O-L-I-D Solution<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>That\u2019s where the <strong>SOLID framework<\/strong> comes in. <\/p>\r\n\r\n\r\n\r\n<p>This is a neat little strategy to warm up those chilly readers and convert them into subscribers. <\/p>\r\n\r\n\r\n\r\n<p>Let\u2019s break down the five crucial elements of a top-notch SOLID paywall:<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">S \u2013 Salient: Grab Their Attention<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1024x576.jpg\" alt=\"a megaphone on a red background\" class=\"wp-image-59368\" style=\"width:680px;height:auto\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Where do paywalls shine the brightest? Right where readers are most engaged \u2013 on the <strong>articles and news pages<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p>The key? <a href=\"https:\/\/memberpress.com\/go\/strive\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Your content<\/a> has to be irresistibly good. <\/p>\r\n\r\n\r\n\r\n<p>It\u2019s got to be so engaging, so valuable that readers are more than willing to leap over that paywall for it. <\/p>\r\n\r\n\r\n\r\n<p>Remember, a fancy paywall can\u2019t make up for content that doesn\u2019t captivate. <\/p>\r\n\r\n\r\n\r\n<p>Your articles need to be the main attraction, compelling enough to make readers want more.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">O \u2013 Offer: Sweeten the Deal<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1024x576.jpg\" alt=\"three lollipops in a pile of gummy candies\" class=\"wp-image-59369\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Offers can range from tempting discounts (think <em>\u201c4 weeks for $1\u201d <\/em>deals) to unique incentives like a free tote bag or <a href=\"https:\/\/memberpress.com\/go\/rafflepress\/main\" title=\"Rafflepress Affiliate Link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">raffle<\/a> entries. <\/p>\r\n\r\n\r\n\r\n<p>They add that extra zing, making subscribing more appealing than just walking away. <\/p>\r\n\r\n\r\n\r\n<p>It\u2019s all about giving readers a reason they can\u2019t resist to sign up.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">L \u2013 Low Friction: Make It Effortless<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1024x576.jpg\" alt=\"a woman meditating in a field\" class=\"wp-image-59370\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Simplicity is key in web design, especially with <a href=\"https:\/\/memberpress.com\/go\/fofo\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">web forms<\/a>. <\/p>\r\n\r\n\r\n\r\n<p>The fewer the hurdles, the better. But it\u2019s not just about reducing steps; it\u2019s about making the whole experience feel easy and quick. <\/p>\r\n\r\n\r\n\r\n<p>Use encouraging phrases like <em>\u201csign up in minutes\u201d<\/em> or <em>\u201ccancel anytime\u201d<\/em> to ease the process. The goal is to make signing up as painless as possible.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">I \u2013 Immediate Value: Show Them What They Get<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1024x576.jpg\" alt=\"a cheerful young couple holding their credit card while accessing something on their laptop\" class=\"wp-image-59372\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>It\u2019s essential to highlight what subscribers gain instantly. <\/p>\r\n\r\n\r\n\r\n<p>Sure, special offers and a smooth sign-up process are great, but people are here to get something valuable \u2013 knowledge, entertainment, insights. <\/p>\r\n\r\n\r\n\r\n<p>Your paywall should make it crystal clear what they\u2019ll access immediately upon subscribing.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">D \u2013 Distinctive Point of View: Stand Out<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1024x576.jpg\" alt=\"a blue chair that stands out from all the yellow chairs\" class=\"wp-image-59371\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>In a sea of similar content, your <strong>unique angle<\/strong> is what makes your paywall worth it. <\/p>\r\n\r\n\r\n\r\n<p>Assure your readers they\u2019re getting something special, not just the headlines, but in-depth, uniquely angled content. <\/p>\r\n\r\n\r\n\r\n<p>Phrases like <em>\u201cfiercely independent journalism\u201d<\/em> or <em>\u201caward-winning perspective\u201d<\/em> can underline your unique stance.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Why Paywalls Aren\u2019t Just About Making Money<\/h3>\r\n\r\n\r\n\r\n<p>Some argue that paywalls go against the internet\u2019s free spirit. <\/p>\r\n\r\n\r\n\r\n<p>But here\u2019s the thing: <strong>quality content demands effort and skill<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p>Whether you\u2019re a large news outlet or a solo blogger, your work deserves to be valued. <\/p>\r\n\r\n\r\n\r\n<p>Paywalls aren\u2019t just about making money; they\u2019re about respecting the craft.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Consistent Revenue: Say Goodbye to Ad Dependence<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1024x576.jpg\" alt=\"hands manipulating a wooden puppet\" class=\"wp-image-59373\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>A solid subscriber base means stable income, not just ad revenue. <\/p>\r\n\r\n\r\n\r\n<p>This reliability is attractive to advertisers and collaborators too. <\/p>\r\n\r\n\r\n\r\n<p>For instance, <em>The New York Times<\/em> <a href=\"https:\/\/www.nytimes.com\/2023\/02\/08\/business\/media\/new-york-times-earnings.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">saw a huge boost in online subscription revenue<\/a>, outpacing their ad income.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Stronger Brand: Quality Speaks Volumes<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1024x576.jpg\" alt='a hand holding the word \"brand\"' class=\"wp-image-59374\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>A paywall sends a message: our content is premium. <\/p>\r\n\r\n\r\n\r\n<p>It\u2019s up to you, though, to ensure the content is worth the price. Quality is key \u2013 nobody wants to pay for what they can find for free.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Building a Community: The Power of Loyal Fans<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1024x576.jpg\" alt=\"fans joining their hands in a shape of a heart\" class=\"wp-image-59375\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Paywalls<strong> do more than generate income<\/strong>; they build a community of devoted readers. <\/p>\r\n\r\n\r\n\r\n<p>As Kevin Kelly\u2019s <em><a href=\"https:\/\/kk.org\/thetechnium\/1000-true-fans\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\u201c1,000 True Fans\u201d theory<\/a><\/em> suggests, a small group of dedicated fans can be incredibly impactful. They\u2019re not just customers; they\u2019re your avid supporters, ready to engage deeply with your content.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Done properly, paywalling is a fantastic strategy for monetizing your content and expanding your business, all without relying on ads. <\/p>\r\n\r\n\r\n\r\n<p>The best part? Setting up a paywall is a breeze with <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a>, the go-to paywall plugin for WordPress. <\/p>\r\n\r\n\r\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"cta character\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Get MemberPress Today!<\/h3>\n\t\t\t<div><p>Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\r\n\r\n\r\n<p>Got any questions about setting up a paywall-protected membership site with MemberPress? <\/p>\r\n\r\n\r\n\r\n<p>Drop them in the comments \u2013 we\u2019re here to help!If you do it right, paywalling is an excellent way to monetize your content and grow your business, without using ads.<\/p>\r\n\r\n\r\n\r\n<p><strong><strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong><\/strong><\/p>\r\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Explore how to boost your WordPress site\u2019s revenue with our detailed guide on the best paywall plugins, including MemberPress. This article offers valuable insights into various paywall models and strategies to engage readers, helping content creators and business owners maximize their website\u2019s earning potential.<\/p>\n","protected":false},"author":1,"featured_media":59354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"yyhpvlbahlc0\",\"h0wqej0fi1c0\",\"wjq4vzah9rk0\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"t7g5tnxbt5c0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"xtdwba9kmo00\",\"lhcizi8va1s0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"xuz1h6qsikw0\",\"w09fdtiheww0\",\"amsydqjslcs0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"y4ubk5h7qo00\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"9h5yg6m0mp80\",\"scb5a77eyuo0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"xyzolpbsplc0\",\"onhxghsdbgg0\",\"9m73ftvhav40\",\"doerp2s98xc0\",\"si6h17g1yz40\",\"4ukpajzxgug0\",\"539t08p2e9w0\",\"gpn58teazkg0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134],"tags":[812,836],"class_list":{"0":"post-26093","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-how-to-2","9":"tag-content-protection","10":"tag-paywall","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Learn, step by step, how to set up a paywall using MemberPress. And find out why MemberPress is the best paywall plugin for WordPress out there!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Blair Williams\"\/>\n\t<meta name=\"keywords\" content=\"paywall protected membership site,paywall protection,how to set up a paywall,memberpress paywall,best paywall plugin for wordpress,content protection,paywall\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Boost Digital Revenue \ud83d\ude80: The Best Paywall Plugin For WordPress\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn, step by step, how to set up a paywall using MemberPress. 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But first\u2026 what\u2019s a paywall?<\/h2>\r\n\r\n\r\n\r\n<\/figure>\r\n\r\n\r\n\r\n