Os criadores est\u00e3o explorando uma mina de ouro ao usar de forma inteligente paywalling de conte\u00fado<\/strong> no WordPress. <\/p>

\n
O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>
Mas primeiro... o que \u00e9 um paywall?<\/a><\/li>
Principais tipos de conte\u00fado protegido<\/a>
Acesso ao Pay Per View A La Carte<\/a><\/li>
Acesso baseado em assinatura Um buffet \u00e0 vontade<\/a><\/li><\/ul><\/li>
Paywalls e mecanismos de pesquisa: um ato de equil\u00edbrio<\/a><\/li>
Sobre a amostragem flex\u00edvel<\/a>
Lead-in Apenas um gostinho<\/a><\/li>
Metered Counted Bites<\/a><\/li>
Paywalls r\u00edgidos sem passe livre<\/a><\/li><\/ul><\/li>
O melhor plug-in de paywall para WordPress<\/a><\/li>
Como superar a resist\u00eancia dos usu\u00e1rios aos paywalls<\/a>
Uma solu\u00e7\u00e3o S-O-L-I-D<\/a><\/li>
Por que os paywalls n\u00e3o servem apenas para ganhar dinheiro<\/a><\/li><\/ul><\/li>
Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n
Criar um paywall \u00e9, sem d\u00favida, um dos m\u00e9todos mais f\u00e1ceis e diretos de ganhar dinheiro com seu site WordPress \u2013 e isso sem sobrecarreg\u00e1-lo com an\u00fancios<\/em>. <\/p>\r\n\r\n\r\n\r\n
Voc\u00ea pode pensar nisso como criar uma se\u00e7\u00e3o VIP no seu site; \u00e9 simples, mas super eficaz.<\/p>\r\n\r\n\r\n\r\n
$\"Corda$ <\/figure>\r\n\r\n\r\n\r\n
Se voc\u00ea chegou at\u00e9 este artigo, j\u00e1 est\u00e1 sentado em uma mina de ouro em potencial com seu trabalho incr\u00edvel. <\/p>\r\n\r\n\r\n\r\n
Ent\u00e3o, agora, vamos falar sobre como aproveitar de fato o valor de seu conte\u00fado<\/a> \u2013 com acesso pago!<\/p>\r\n\r\n\r\n\r\n
Nesta publica\u00e7\u00e3o, vamos aprofundar o que \u00e9 o acesso pago a conte\u00fados, explorando as suas v\u00e1rias formas, partilhando as melhores pr\u00e1ticas do setor e analisando por que raz\u00e3o MemberPress<\/a> \u00e9 o melhor plugin de paywall<\/strong> para WordPress.<\/p>\r\n\r\n\r\n\r\n
Vamos come\u00e7ar agora mesmo e desbloquear o potencial de ganhos do seu site!<\/p>\r\n\r\n\r\n\r\n
Mas primeiro... o que \u00e9 um paywall?<\/h2>\r\n\r\n\r\n\r\n $\"Port\u00e3o$ <\/figure>\r\n\r\n\r\n\r\n
J\u00e1 se deparou com um somente para membros<\/a> enquanto navega em suas revistas ou jornais on-line favoritos? <\/p>\r\n\r\n\r\n\r\n
Isso \u00e9 um acesso pago<\/a> em a\u00e7\u00e3o \u2013 um guardi\u00e3o virtual que solicita uma assinatura ou pagamento para permitir o acesso a determinados artigos.<\/p>\r\n\r\n\r\n\r\n
Grandes nomes como The Wall Street Journal<\/em>, The New York Times<\/em>e at\u00e9 mesmo plataformas como M\u00e9dio<\/em> est\u00e3o arrasando com esse modelo. <\/p>\r\n\r\n\r\n\r\n
Pegue The Wall Street Journal<\/em>, Por exemplo, voc\u00ea est\u00e1 lendo um artigo e, de repente, chega a um ponto em que precisa pagar para continuar. <\/p>\r\n\r\n\r\n\r\n
\u00c9 o paywall fazendo sua m\u00e1gica \u2013 ele mant\u00e9m o conte\u00fado exclusivo<\/strong> at\u00e9 que voc\u00ea se inscreva.<\/p>\r\n\r\n\r\n\r\n
Aqui est\u00e1 um exemplo de The Wall Street Journal<\/em>:<\/p>\r\n\r\n\r\n\r\n
$\"exemplo$ <\/a><\/figure>\r\n\r\n\r\n\r\n
Esse ponto do conte\u00fado em que o leitor \u00e9 solicitado a fazer uma compra para continuar lendo \u00e9 chamado de acesso pago<\/strong>. Ele bloqueia o conte\u00fado at\u00e9 que o usu\u00e1rio se inscreva.<\/p>\r\n\r\n\r\n\r\n
Agora, os paywalls n\u00e3o s\u00e3o todos iguais. As empresas s\u00e3o criativas com eles.<\/p>\r\n\r\n\r\n\r\n
Alguns sites solicitam sua carteira imediatamente, enquanto outros fazem um jogo longo, oferecendo uma pr\u00e9via antes de solicitar o pagamento.<\/p>\r\n\r\n\r\n\r\n
\u00c9 uma jogada inteligente se o seu objetivo \u00e9 ser recompensado pelo seu conte\u00fado de alta qualidade. Afinal, quem n\u00e3o gostaria disso? transformar seu site em uma m\u00e1quina de fazer dinheiro<\/a><\/strong>?<\/p>\r\n\r\n\r\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >> COMO OFERECER VISUALIZA\u00c7\u00d5ES DE P\u00c1GINAS GRATUITAS COM A CONFIGURA\u00c7\u00c3O DO PAYWALL DO MEMBERPRESS<\/figcaption><\/figure>\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"main-types-of-protected-content\"><span class=\"ez-toc-section\" id=\"Main_types_of_protected_content\"><\/span>Principais tipos de conte\u00fado protegido<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Ao navegar na web, \u00e9 prov\u00e1vel que voc\u00ea encontre dois tipos de obst\u00e1culos para o conte\u00fado: <\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Pay-per-view<\/strong> paywalls; e<\/li>\r\n\r\n\r\n\r\n<li><strong>Baseado em assinatura <\/strong>acesso. <\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Cada um oferece uma maneira diferente de proteger o conte\u00fado valioso que voc\u00ea deseja proteger.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"pay-per-view\"><span class=\"ez-toc-section\" id=\"Pay_Per_View_A_La_Carte_Access\"><\/span>Pay Per View: Acesso A La Carte<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.jpg\" alt=\"um homem assistindo a conte\u00fado pago em seu tablet\" class=\"wp-image-59359\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Pense no paywall pay-per-view como uma banca de jornal digital. <\/p>\r\n\r\n\r\n\r\n<p>Aqui, voc\u00ea est\u00e1 cobrando dos leitores <strong>uma taxa para cada artigo individual ou postagem de blog<\/strong> que eles querem ler em seu site. <\/p>\r\n\r\n\r\n\r\n<p>\u00c9 como escolher seus doces favoritos em uma loja \u2013 voc\u00ea paga apenas pelo que deseja. <\/p>\r\n\r\n\r\n\r\n<p>Este modelo \u00e9 perfeito se voc\u00ea est\u00e1 <strong>N\u00e3o gosto muito da assinatura mensal<\/strong> e prefere dar a seus visitantes <strong>a liberdade de comprar conte\u00fado espec\u00edfico<\/strong> que chame sua aten\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"subscription-based-access\"><span class=\"ez-toc-section\" id=\"Subscription-Based_Access_An_All-You-Can-Eat_Buffet\"><\/span>Acesso baseado em assinatura: Um buffet \u00e0 vontade <span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1024x576.jpg\" alt=\"uma esta\u00e7\u00e3o de buf\u00ea de p\u00e3es\" class=\"wp-image-59360\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Quando se trata de revistas de grande porte, os paywalls baseados em assinaturas s\u00e3o a op\u00e7\u00e3o ideal. <\/p>\r\n\r\n\r\n\r\n<p>\u00c9 como ter um passe de acesso total \u2013 os usu\u00e1rios podem mergulhar em qualquer conte\u00fado que desejarem, desde que estejam em dia com sua assinatura mensal. <\/p>\r\n\r\n\r\n\r\n<p>O acesso baseado em assinatura \u00e9 basicamente uma vers\u00e3o on-line do <strong>assinaturas de publica\u00e7\u00f5es antigas <\/strong>com o qual a maioria de n\u00f3s cresceu. <\/p>\r\n\r\n\r\n\r\n<p>Muitas vezes, o <a href=\"http:\/\/andriy.space\/membership-website-ideas\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">modelo de assinatura<\/a> come\u00e7a com um <a href=\"https:\/\/memberpress.com\/pt\/blog\/free-trials-course-access-duration\/\" target=\"_blank\" rel=\"noopener\" title=\"Como impulsionar sua estrat\u00e9gia de curso com avalia\u00e7\u00f5es gratuitas e dura\u00e7\u00e3o do acesso\">teste gratuito<\/a>. <\/p>\r\n\r\n\r\n\n<div id=\"ad-56346\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/pt\/ads\/post-killer-membership-site-ideas\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Caixa de Blog com Ideias Matadoras para Sites de Associa\u00e7\u00e3o\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-Blog-Box-Killer-MS-Site-Ideas-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\r\n\r\n\r\n<p>Pense nisso como um test drive para seus clientes em potencial. Voc\u00ea permite que os usu\u00e1rios verifiquem v\u00e1rios artigos ou at\u00e9 mesmo o site inteiro por alguns dias. <\/p>\r\n\r\n\r\n\r\n<p>Quando o per\u00edodo de avalia\u00e7\u00e3o expirar, \u00e9 hora de decidir: assinar ou n\u00e3o assinar.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"paywall-protected-content-and-search-engines\"><span class=\"ez-toc-section\" id=\"Paywalls_and_Search_Engines_A_Balancing_Act\"><\/span>Paywalls e mecanismos de pesquisa: Um ato de equil\u00edbrio<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"dX4NhKpxDegblGmMPWASFoEruz2\"><div class=\"responsive-video\"><iframe title=\"Como permitir ou bloquear a indexa\u00e7\u00e3o de seu conte\u00fado protegido para SEO (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GOburKCDPHc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >> Como permitir ou bloquear a indexa\u00e7\u00e3o do seu conte\u00fado protegido no Memberpress<\/figcaption><\/figure>\n\r\n\r\n\r\n<p>Aqui est\u00e1 o problema com <strong>ocultar seu conte\u00fado<\/strong> por tr\u00e1s de paywalls: <strong>os mecanismos de pesquisa nem sempre os favorecem<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p>Em geral, conte\u00fado pago <strong>n\u00e3o aparece para qualquer um<\/strong> navegando no site. <\/p>\r\n\r\n\r\n\r\n<p>Isso significa que voc\u00ea precisa ser esperto para garantir que os mecanismos de busca n\u00e3o simplesmente ignorem seu site.<\/p>\r\n\r\n\r\n\r\n<p>Originalmente, o Google tinha o <strong><a href=\"https:\/\/developers.google.com\/search\/blog\/2008\/10\/first-click-free-for-web-search\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Pol\u00edtica do First Click Free (FCF)<\/a><\/strong> para lidar com isso. <\/p>\r\n\r\n\r\n\r\n<p>A ideia era disponibilizar parte do conte\u00fado gratuitamente para todos, mantendo o restante exclusivo para assinantes. No entanto, isso acabou n\u00e3o sendo muito bem recebido pelos editores. <\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1024x576.jpg\" alt=\"Bolas perfeitamente equilibradas em uma balan\u00e7a de madeira improvisada para representar o equil\u00edbrio\" class=\"wp-image-59363\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-3.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Avan\u00e7ando para 2017, o Google mudou para uma nova abordagem chamada <strong><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/flexible-sampling\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">amostragem flex\u00edvel<\/a>.<\/strong> <\/p>\r\n\r\n\r\n\r\n<p>Isso d\u00e1 aos editores o controle para decidir quanto conte\u00fado desejam compartilhar com os n\u00e3o assinantes \u2013 uma mudan\u00e7a muito bem-vinda para a maioria.<\/p>\r\n\r\n\r\n\r\n<p>O Flexible Sampling faz exatamente o que parece: entrega aos editores as chaves para <strong>decidir quanto conte\u00fado<\/strong> que eles querem divulgar para os n\u00e3o assinantes. <\/p>\r\n\r\n\r\n\r\n<p>O importante \u00e9 encontrar isso. <strong>ponto ideal entre exclusivo e acess\u00edvel<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>DICA R\u00c1PIDA >> Para obter conselhos detalhados sobre SEO e paywalls, confira este post convidado do especialista em SEO Nick Brown.<\/em><\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"about-flexible-sampling\"><span class=\"ez-toc-section\" id=\"About_Flexible_Sampling\"><\/span>Sobre a amostragem flex\u00edvel<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>H\u00e1 tr\u00eas tipos principais de amostragem flex\u00edvel: <strong>lead-in, medido e hard paywalls.<\/strong><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"lead-in\"><span class=\"ez-toc-section\" id=\"Lead-in_Just_a_Taste\"><\/span><strong>Entrada<\/strong>:<strong> Apenas um gostinho<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1024x576.jpg\" alt=\"Uma isca de pesca\" class=\"wp-image-59364\" style=\"width:680px;height:auto\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-4.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>O <strong>modelo de entrada<\/strong> \u00e9 um pouco como dar aos seus leitores um aperitivo gratuito. <\/p>\r\n\r\n\r\n\r\n<p>Eles podem ler parte de um artigo, mas o prato principal permanece em segredo at\u00e9 que eles paguem ou fa\u00e7am algo como compartilhar seu endere\u00e7o de e-mail. <\/p>\r\n\r\n\r\n\r\n<p>Grandes empresas como <em>The Times <\/em>e<em> The Economist<\/em> usar essa abordagem. <\/p>\r\n\r\n\r\n\r\n<p>\u00c9 um <a href=\"https:\/\/prettylinks.com\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/\" target=\"_blank\" rel=\"noopener\" title=\"\">estrat\u00e9gia s\u00f3lida para ganhar dinheiro<\/a>especialmente se:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Voc\u00ea \u00e9 bom em transformar leitores casuais em assinantes fi\u00e9is, OU<br><\/li>\r\n\r\n\r\n\r\n<li>Voc\u00ea descobre como transformar esses visitantes em compradores mais tarde, usando algumas t\u00e9cnicas inteligentes <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campanha ativa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a> t\u00e9cnicas.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"metered\"><span class=\"ez-toc-section\" id=\"Metered_Counted_Bites\"><\/span><strong>Medido<\/strong>: <strong>Mordidas contadas<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1024x576.jpg\" alt=\"S\u00edmbolo de 5 ataques em uma marca de giz\" class=\"wp-image-59365\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-5.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Depois, h\u00e1 o <strong>acesso medido<\/strong> outro modelo popular de amostragem flex\u00edvel. <\/p>\r\n\r\n\r\n\r\n<p>\u00c9 como ter um cart\u00e3o perfurado para artigos. <\/p>\r\n\r\n\r\n\r\n<p>Os leitores podem desfrutar de um conte\u00fado completo, mas somente at\u00e9 um determinado limite <strong>dentro de um per\u00edodo de tempo<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p>Atingiu o limite, e \u00e9 hora de <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-your-business-can-transition-to-the-membership-model\/\" target=\"_blank\" rel=\"noopener\" title=\"Como adotar um modelo de neg\u00f3cios de associa\u00e7\u00e3o\/assinatura (e come\u00e7ar a obter receita recorrente)\">assinar<\/a> para saber mais. Esse \u00e9 o truque nos bastidores de lugares como <em>Revista New York<\/em> e <em>The New York Times<\/em>.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"hard-paywalls\"><span class=\"ez-toc-section\" id=\"Hard_Paywalls_No_Free_Pass\"><\/span><strong>Paywalls r\u00edgidos<\/strong>: <strong>Sem passe livre<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>Alguns sites optam pelo <strong>acesso pago<\/strong>, onde n\u00e3o h\u00e1 nenhum conte\u00fado gratuito. \u00c9 um acordo do tipo tudo ou nada \u2013 apenas os membros pagantes t\u00eam acesso. <\/p>\r\n\r\n\r\n\r\n<p>O <strong>grande desvantagem<\/strong>Os motores de busca n\u00e3o <strong>\u00edndice <\/strong>o conte\u00fado em um site com paredes r\u00edgidas. <\/p>\r\n\r\n\r\n\r\n<p>Esses sites tendem a ser <strong>invis\u00edvel para os mecanismos de pesquisa<\/strong>, o que n\u00e3o \u00e9 ideal para atrair novos visitantes ao seu site.<\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.png\" alt=\"\" class=\"wp-image-59392\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1024x576.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-768x432.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-50x28.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-302x170.png 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1216x684.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-700x394.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-1080x607.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue.png 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>N\u00e3o importa o estilo de paywall que voc\u00ea prefira<strong> <\/strong>para <a href=\"https:\/\/memberpress.com\/pt\/blog\/introducing-readylaunch\/\" target=\"_blank\" rel=\"noopener\" title=\"Como superar as barreiras de design e lan\u00e7ar seu site\ud83d\udca5\">seu site WordPress<\/a>, \u00e9 fundamental lembrar que a efic\u00e1cia de qualquer estrat\u00e9gia de paywall depende muito <strong>depende das ferramentas certas.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Quer voc\u00ea opte por um paywall r\u00edgido ou por uma abordagem mais flex\u00edvel, a espinha dorsal da sua estrat\u00e9gia \u00e9 um plugin de paywall poderoso.<\/p>\r\n\r\n\r\n\r\n<p>E \u00e9 exatamente isso que o MemberPress oferece. <\/p>\r\n\r\n\r\n\r\n<p>Ele oferece uma solu\u00e7\u00e3o f\u00e1cil de usar que se integra perfeitamente ao seu site WordPress, garantindo que qualquer caminho de paywall que voc\u00ea escolher seja r\u00e1pido e f\u00e1cil.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"how-to-set-up-a-paywall-on-your-wordpress-site\"><span class=\"ez-toc-section\" id=\"The_Best_Paywall_Plugin_for_WordPress\"><\/span>O melhor plug-in de paywall para WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"8QoVRWeEpKt5raLv4FslMTSBqPDIbn7Xu\"><div class=\"responsive-video\"><iframe title=\"MemberPress em 5 minutos: Como criar um site de associa\u00e7\u00e3o!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HrMok_SbJjE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\r\n\r\n\r\n<p><a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> \u00e9 o <strong>mais amplamente utilizado<\/strong> Plugin de monetiza\u00e7\u00e3o e associa\u00e7\u00e3o do WordPress no mercado. <\/p>\r\n\r\n\r\n\r\n<p>Ele vem com tudo o que voc\u00ea precisa para iniciar e administrar seus neg\u00f3cios no WordPress. <\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Por que todo mundo gosta:<\/h4>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>F\u00e1cil de usar:<\/strong> \u00c9 muito f\u00e1cil de usar. N\u00e3o precisa ser um especialista em tecnologia para aprender a utiliz\u00e1-lo.<br><\/li>\r\n\r\n\r\n\r\n<li><strong>Repleto de recursos:<\/strong> O MemberPress se destaca por <strong>um plug-in completo de treinamento para WordPress<\/strong>. <br><br>Ele atende \u00e0s diversas necessidades de seus usu\u00e1rios, desde <em>monetiza\u00e7\u00e3o<\/em> op\u00e7\u00f5es, robusto <em>gerenciamento de associa\u00e7\u00e3o<\/em>, abrangente <em>LMS ou cria\u00e7\u00e3o de curso<\/em> ferramentas e um sistema integrado de <em>plataforma de treinamento<\/em>. <br><br>\u00c9 a solu\u00e7\u00e3o definitiva para empreendedores e educadores digitais<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Um desses recursos \u00e9 o paywalling.<\/p>\r\n\r\n\r\n\r\n<p>O MemberPress torna o processo de <a href=\"https:\/\/memberpress.com\/pt\/blog\/paywall-your-blog\/#How_to_Paywall_Your_Blog_With_MemberPress_In_3_Steps:~:text=what%20you%E2%80%99re%20offering.-,How%20to%20Paywall%20Your%20Blog%20With%20MemberPress%20(In%203%20Steps),-Trying%20to%20set\" target=\"_blank\" rel=\"noopener\" title=\"\">Configura\u00e7\u00e3o de um paywall em seu site WordPress <\/a>t\u00e3o simples e eficiente quanto poss\u00edvel.<\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Overcome_User_Resistance_to_Paywalls\"><\/span>Como superar a resist\u00eancia dos usu\u00e1rios aos paywalls<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Os paywalls s\u00e3o eficazes, sem d\u00favida. Mas eles <strong>pode despertar sentimentos negativos<\/strong> em pessoas acostumadas com conte\u00fado gratuito.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1024x576.jpg\" alt=\"Mulher com a cabe\u00e7a coberta por um saco de papel com um rosto triste desenhado nele\" class=\"wp-image-59367\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/MP-Discover-The-Best-Paywall-Plugin-For-WordPress-Boost-Digital-Revenue-7.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Compreender e lidar com esses sentimentos \u00e9 fundamental se voc\u00ea quiser manter um equil\u00edbrio saud\u00e1vel entre clientes satisfeitos e um balan\u00e7o patrimonial feliz.<\/p>\r\n\r\n\r\n\r\n<p>Vamos explorar como enfrentar esse desafio de maneira eficaz e transformar a frustra\u00e7\u00e3o potencial em um envolvimento positivo.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_S-O-L-I-D_Solution\"><\/span>Uma solu\u00e7\u00e3o S-O-L-I-D<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p>\u00c9 a\u00ed que entra o <strong>Estrutura SOLID<\/strong> entra em cena. <\/p>\r\n\r\n\r\n\r\n<p>Essa \u00e9 uma estrat\u00e9gia interessante para aquecer os leitores mais frios e convert\u00ea-los em assinantes. <\/p>\r\n\r\n\r\n\r\n<p>Vamos analisar os cinco elementos cruciais de um paywall SOLID de primeira linha:<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">S \u2013 Salient: Chame a aten\u00e7\u00e3o deles<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1024x576.jpg\" alt=\"um megafone em um fundo vermelho\" class=\"wp-image-59368\" style=\"width:680px;height:auto\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/18.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Onde os paywalls t\u00eam maior destaque? Exatamente onde os leitores est\u00e3o mais envolvidos \u2013 no <strong>artigos e p\u00e1ginas de not\u00edcias<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p>O segredo? <a href=\"https:\/\/memberpress.com\/go\/strive\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Seu conte\u00fado<\/a> tem que ser irresistivelmente bom. <\/p>\r\n\r\n\r\n\r\n<p>Tem que ser t\u00e3o envolvente e valioso que os leitores estejam mais do que dispostos a pagar por isso. <\/p>\r\n\r\n\r\n\r\n<p>Lembre-se: um paywall sofisticado n\u00e3o compensa um conte\u00fado que n\u00e3o cativa. <\/p>\r\n\r\n\r\n\r\n<p>Seus artigos precisam ser a atra\u00e7\u00e3o principal, convincentes o suficiente para fazer com que os leitores queiram mais.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">O \u2013 Oferta: Torne a oferta mais atraente<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1024x576.jpg\" alt=\"tr\u00eas pirulitos em uma pilha de balas de goma\" class=\"wp-image-59369\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>As ofertas podem variar de descontos tentadores (pense em <em>\u201c4 semanas para $1\u201d <\/em>ofertas) a incentivos exclusivos, como uma sacola gratuita ou <a href=\"https:\/\/memberpress.com\/go\/rafflepress\/main\/\" title=\"Link de afiliado do Rafflepress\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">sorteio<\/a> entradas. <\/p>\r\n\r\n\r\n\r\n<p>Eles acrescentam um toque extra, tornando a assinatura mais atraente do que simplesmente ir embora. <\/p>\r\n\r\n\r\n\r\n<p>O objetivo \u00e9 dar aos leitores um motivo irresist\u00edvel para se inscreverem.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">L \u2013 Baixo atrito: torne tudo mais f\u00e1cil<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1024x576.jpg\" alt=\"Uma mulher meditando em um campo\" class=\"wp-image-59370\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/20.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>A simplicidade \u00e9 fundamental no design da Web, especialmente com <a href=\"https:\/\/memberpress.com\/go\/fofo\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">formul\u00e1rios da web<\/a>. <\/p>\r\n\r\n\r\n\r\n<p>Quanto menos obst\u00e1culos, melhor. Mas n\u00e3o se trata apenas de reduzir etapas; trata-se de tornar toda a experi\u00eancia f\u00e1cil e r\u00e1pida. <\/p>\r\n\r\n\r\n\r\n<p>Use frases de incentivo como <em>\u201cinscreva-se em poucos minutos\u201d<\/em> ou <em>\u201ccancelar a qualquer momento\u201d<\/em> para facilitar o processo. O objetivo \u00e9 tornar a inscri\u00e7\u00e3o o mais simples poss\u00edvel.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">I \u2013 Valor imediato: mostre a eles o que v\u00e3o ganhar<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1024x576.jpg\" alt=\"um jovem casal alegre segurando seu cart\u00e3o de cr\u00e9dito enquanto acessa algo em seu laptop\" class=\"wp-image-59372\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/7-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>\u00c9 essencial destacar o que os assinantes ganham instantaneamente. <\/p>\r\n\r\n\r\n\r\n<p>Claro, ofertas especiais e um processo de inscri\u00e7\u00e3o simples s\u00e3o \u00f3timos, mas as pessoas est\u00e3o aqui para obter algo valioso \u2013 conhecimento, entretenimento, insights. <\/p>\r\n\r\n\r\n\r\n<p>Seu paywall deve deixar bem claro o que eles ter\u00e3o acesso imediatamente ap\u00f3s a assinatura.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">D \u2013 Ponto de vista distinto: destaque-se<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1024x576.jpg\" alt=\"uma cadeira azul que se destaca de todas as cadeiras amarelas\" class=\"wp-image-59371\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Em um mar de conte\u00fado semelhante, sua <strong>\u00e2ngulo \u00fanico<\/strong> \u00e9 o que faz seu paywall valer a pena. <\/p>\r\n\r\n\r\n\r\n<p>Garanta aos seus leitores que eles receber\u00e3o algo especial, n\u00e3o apenas manchetes, mas conte\u00fado aprofundado e com uma perspectiva \u00fanica. <\/p>\r\n\r\n\r\n\r\n<p>Frases como <em>\u201cjornalismo ferozmente independente\u201d<\/em> ou <em>\u201cperspectiva premiada\u201d<\/em> pode destacar sua posi\u00e7\u00e3o exclusiva.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Por que os paywalls n\u00e3o servem apenas para ganhar dinheiro<\/h3>\r\n\r\n\r\n\r\n<p>Alguns argumentam que os paywalls v\u00e3o contra o esp\u00edrito livre da internet. <\/p>\r\n\r\n\r\n\r\n<p>Mas eis o problema: <strong>conte\u00fado de qualidade exige esfor\u00e7o e habilidade<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p>Seja voc\u00ea um grande ve\u00edculo de comunica\u00e7\u00e3o ou um blogueiro independente, seu trabalho merece ser valorizado. <\/p>\r\n\r\n\r\n\r\n<p>Os paywalls n\u00e3o servem apenas para ganhar dinheiro; eles servem para respeitar o of\u00edcio.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Receita consistente: Diga adeus \u00e0 depend\u00eancia de an\u00fancios<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1024x576.jpg\" alt=\"m\u00e3os manipulando um fantoche de madeira\" class=\"wp-image-59373\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/23.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Uma base s\u00f3lida de assinantes significa renda est\u00e1vel, n\u00e3o apenas receita de an\u00fancios. <\/p>\r\n\r\n\r\n\r\n<p>Essa confiabilidade tamb\u00e9m \u00e9 atraente para anunciantes e colaboradores. <\/p>\r\n\r\n\r\n\r\n<p>Por exemplo, <em>The New York Times<\/em> <a href=\"https:\/\/www.nytimes.com\/2023\/02\/08\/business\/media\/new-york-times-earnings.html\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">registrou um grande aumento na receita de assinaturas on-line<\/a>superando a receita de an\u00fancios.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Marca mais forte: Quality Speaks Volumes<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1024x576.jpg\" alt='uma m\u00e3o segurando a palavra "marca"' class=\"wp-image-59374\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Um paywall envia uma mensagem: nosso conte\u00fado \u00e9 premium. <\/p>\r\n\r\n\r\n\r\n<p>No entanto, cabe a voc\u00ea garantir que o conte\u00fado valha o pre\u00e7o. A qualidade \u00e9 fundamental \u2013 ningu\u00e9m quer pagar por algo que pode encontrar gratuitamente.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Criando uma comunidade: O poder dos f\u00e3s fi\u00e9is<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1024x576.jpg\" alt=\"torcedores unindo suas m\u00e3os em forma de cora\u00e7\u00e3o\" class=\"wp-image-59375\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p>Paywalls<strong> fazem mais do que gerar renda<\/strong>Eles criam uma comunidade de leitores dedicados. <\/p>\r\n\r\n\r\n\r\n<p>Como Kevin Kelly <em><a href=\"https:\/\/kk.org\/thetechnium\/1000-true-fans\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">\u201cTeoria dos \u201d1.000 f\u00e3s verdadeiros\u201d<\/a><\/em> sugere que um pequeno grupo de f\u00e3s dedicados pode ter um impacto incr\u00edvel. Eles n\u00e3o s\u00e3o apenas clientes; s\u00e3o seus apoiadores entusiastas, prontos para se envolver profundamente com o seu conte\u00fado.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n\r\n\r\n\r\n<p>Se feito corretamente, o paywalling \u00e9 uma estrat\u00e9gia fant\u00e1stica para monetizar seu conte\u00fado e expandir seus neg\u00f3cios, tudo sem depender de an\u00fancios. <\/p>\r\n\r\n\r\n\r\n<p>A melhor parte? Configurar um paywall \u00e9 muito f\u00e1cil com <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a>o principal plug-in de paywall para WordPress. <\/p>\r\n\r\n\r\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caractere cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\r\n\r\n\r\n<p>Tem alguma d\u00favida sobre como configurar um site de associa\u00e7\u00e3o protegido por paywall com o MemberPress? <\/p>\r\n\r\n\r\n\r\n<p>Deixe seus coment\u00e1rios \u2013 estamos aqui para ajudar! Se feito da maneira certa, o paywall \u00e9 uma excelente maneira de monetizar seu conte\u00fado e expandir seus neg\u00f3cios, sem usar an\u00fancios.<\/p>\r\n\r\n\r\n\r\n<p><strong><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de <\/strong><a href=\"https:\/\/memberpress.com\/pt\/subscribe-to-the-memberpress-blog\/\"><strong>assine o blog do MemberPress<\/strong><\/a><strong>!<\/strong><\/strong><\/p>\r\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Descubra como aumentar a receita do seu site WordPress com nosso guia detalhado sobre os melhores plugins de paywall, incluindo o MemberPress. Este artigo oferece informa\u00e7\u00f5es valiosas sobre v\u00e1rios modelos e estrat\u00e9gias de paywall para envolver os leitores, ajudando os criadores de conte\u00fado e propriet\u00e1rios de empresas a maximizar o potencial de ganhos de seus sites.<\/p>","protected":false},"author":1,"featured_media":59354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"yyhpvlbahlc0\",\"h0wqej0fi1c0\",\"wjq4vzah9rk0\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"t7g5tnxbt5c0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"xtdwba9kmo00\",\"lhcizi8va1s0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"xuz1h6qsikw0\",\"w09fdtiheww0\",\"amsydqjslcs0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"y4ubk5h7qo00\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"9h5yg6m0mp80\",\"scb5a77eyuo0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"xyzolpbsplc0\",\"onhxghsdbgg0\",\"9m73ftvhav40\",\"doerp2s98xc0\",\"si6h17g1yz40\",\"4ukpajzxgug0\",\"539t08p2e9w0\",\"gpn58teazkg0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134],"tags":[812,836],"class_list":{"0":"post-26093","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-how-to-2","9":"tag-content-protection","10":"tag-paywall","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Learn, step by step, how to set up a paywall using MemberPress. And find out why MemberPress is the best paywall plugin for WordPress out there!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Blair Williams\"\/>\n\t<meta name=\"keywords\" content=\"paywall protected membership site,paywall protection,how to set up a paywall,memberpress paywall,best paywall plugin for wordpress,content protection,paywall\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Boost Digital Revenue \ud83d\ude80: The Best Paywall Plugin For WordPress\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn, step by step, how to set up a paywall using MemberPress. 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Mas primeiro... o que \u00e9 um paywall?<\/h2>\r\n\r\n\r\n\r\n<\/figure>\r\n\r\n\r\n\r\n