O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>

O que \u00e9 a distribui\u00e7\u00e3o de conte\u00fado?<\/a><\/li>
Os perigos do conte\u00fado duplicado<\/a>
- Como evitar problemas de conte\u00fado duplicado<\/a><\/li><\/ul><\/li>
- Por que a distribui\u00e7\u00e3o de conte\u00fado \u00e9 uma boa ideia?<\/a>
  - Por que distribuir seu conte\u00fado?<\/a><\/li>
  - Por que distribuir o conte\u00fado de outras pessoas em seu site de associa\u00e7\u00e3o?<\/a><\/li><\/ul><\/li>
  - Como distribuir seu conte\u00fado<\/a>
    - Distribui\u00e7\u00e3o paga<\/a><\/li>
    - Sindica\u00e7\u00e3o gratuita<\/a><\/li><\/ul><\/li>
    - O que levar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
      \n
      O conte\u00fado \u00e9 onde eu espero que grande parte do dinheiro real seja ganho na Internet, assim como foi na transmiss\u00e3o.\" <\/em><\/p>\n<\/blockquote>\n\n\n\n
      <\/p>\n\n\n\n
      Em 2021, \u00e0s vezes podemos nos sentir sobrecarregados por conte\u00fado - nas m\u00eddias sociais, em sites e em nossos dispositivos m\u00f3veis. Portanto, agora \u00e9 mais importante do que nunca fazer com que seu conte\u00fado se destaque e tamb\u00e9m lev\u00e1-lo ao maior p\u00fablico poss\u00edvel. <\/p>\n\n\n\n
      A maneira como fazemos neg\u00f3cios e nos conectamos com os clientes mudou radicalmente nos \u00faltimos anos e, certamente, desde 1996. O advento da tecnologia que nos permite chamada de v\u00eddeo<\/a> ou realizar reuni\u00f5es virtuais faz parte dessas mudan\u00e7as gerais. Otimiza\u00e7\u00e3o de sites<\/a> \u00e9 um passo crucial nesse mundo em constante evolu\u00e7\u00e3o, mas h\u00e1 outros fatores. <\/p>\n\n\n\n
      Nosso principal objetivo \u00e9 conectar nossas empresas (de qualquer tipo) com nosso p\u00fablico-alvo. E queremos maximizar o n\u00famero de clientes que retemos e atra\u00edmos. Parte disso \u00e9 garantir que o maior n\u00famero poss\u00edvel de pessoas leia nosso conte\u00fado e acesse nosso site ou aplicativo. Isso pode abranger qualquer tipo de conte\u00fado, inclusive a cria\u00e7\u00e3o de melhor conte\u00fado de aprendizagem on-line<\/a>. <\/p>\n\n\n\n
      Uma maneira de fazer isso \u00e9 por meio da distribui\u00e7\u00e3o de conte\u00fado. Mas o que isso significa exatamente? Como fazemos isso e o que isso significa para nossos neg\u00f3cios? <\/p>\n\n\n\n
      <\/span>O que \u00e9 a distribui\u00e7\u00e3o de conte\u00fado?<\/span><\/h2>\n\n\n\n
      $\"Marketing$ <\/a><\/figure>\n\n\n\n
      A distribui\u00e7\u00e3o de conte\u00fado est\u00e1 sendo publicada anteriormente conte\u00fado reproduzido<\/a> em outros sites. Isso oferece benef\u00edcios tanto para o criador de conte\u00fado quanto para o outro site. Ele exp\u00f5e o conte\u00fado do criador a um p\u00fablico mais amplo, atraindo potencialmente novos clientes. E o site que publica o conte\u00fado distribu\u00eddo recebe conte\u00fado novo e interessante que ajuda a aumentar sua visibilidade. <\/p>\n\n\n\n
      Para ser sindicado adequadamente, o conte\u00fado reproduzido deve destacar o fato de que o artigo, o infogr\u00e1fico etc. tamb\u00e9m foi publicado em outro site. Esse destaque deve fornecer as informa\u00e7\u00f5es relevantes e incluir um link para o local onde o conte\u00fado foi originalmente publicado. Ele tamb\u00e9m pode dar cr\u00e9dito ao autor\/criador original. Para dar um exemplo:<\/p>\n\n\n\n
      Este artigo foi publicado originalmente no blog do memberpress.com:<\/em><\/p>\n\n\n\n
      \n
      Como proteger o conte\u00fado com base em fun\u00e7\u00f5es e capacidades com o MemberPress<\/a><\/blockquote><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea decidir distribuir o conte\u00fado no blog do seu site de associa\u00e7\u00e3o, \u00e9 fundamental que d\u00ea a atribui\u00e7\u00e3o, n\u00e3o apenas por uma quest\u00e3o de direitos autorais e boa etiqueta, mas tamb\u00e9m para evitar que seja rotulado como conte\u00fado duplicado. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\"><img decoding=\"async\" width=\"900\" height=\"680\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\" alt=\"Ilustra\u00e7\u00e3o de um teste A\/B com um rob\u00f4\" class=\"wp-image-52558\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png 900w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-300x227.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-768x580.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-225x170.png 225w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-813x614.png 813w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-686x518.png 686w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-156x118.png 156w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">Cortesia da imagem: Seobility<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Dangers_of_Duplicate_Content\"><\/span>Os perigos do conte\u00fado duplicado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os mecanismos de pesquisa, especialmente o Google, n\u00e3o gostam de conte\u00fado duplicado. Os algoritmos e bots usados pelos mecanismos de pesquisa veem o conte\u00fado duplicado como uma forma de pl\u00e1gio, e a classifica\u00e7\u00e3o de SEO de qualquer p\u00e1gina que eles considerem duplicada sofrer\u00e1 com isso. Isso pode acontecer at\u00e9 mesmo quando voc\u00ea cria dois dom\u00ednios semelhantes com conte\u00fado id\u00eantico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 v\u00e1rios cen\u00e1rios em que pode ocorrer a duplica\u00e7\u00e3o de conte\u00fado:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u00e1ginas da Web fornecidas para impress\u00e3o<\/li>\n\n\n\n<li>Lojas de com\u00e9rcio eletr\u00f4nico em que os produtos t\u00eam mais de um URL vinculado<\/li>\n\n\n\n<li>F\u00f3runs ou outros canais em que as p\u00e1ginas s\u00e3o otimizadas para acesso por dispositivos m\u00f3veis<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Embora a maior parte do conte\u00fado duplicado ocorra de forma n\u00e3o intencional, h\u00e1 casos em que as empresas duplicam deliberadamente algum conte\u00fado para tentar manipular as classifica\u00e7\u00f5es dos mecanismos de pesquisa a seu favor. Se o Google achar que isso est\u00e1 acontecendo, ele poder\u00e1 penalizar o site em suas classifica\u00e7\u00f5es ou, em alguns casos, remover completamente o site dos resultados de pesquisa. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Avoid_Duplicate_Content_Issues\"><\/span>Como evitar problemas de conte\u00fado duplicado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para garantir que o conte\u00fado sindicalizado n\u00e3o seja rotulado como duplicado em seus pr\u00f3prios dom\u00ednios e plataformas, voc\u00ea precisa fazer algo chamado <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/consolidate-duplicate-urls\" target=\"_blank\" rel=\"noreferrer noopener\">canoniza\u00e7\u00e3o<\/a>. Esse \u00e9 um processo em que voc\u00ea consolida mais de um URL que leva ao mesmo conte\u00fado ou p\u00e1ginas diferentes com conte\u00fado id\u00eantico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O processo envolve a escolha, por voc\u00ea ou pelo Google, de um URL espec\u00edfico como a vers\u00e3o can\u00f4nica - a que ser\u00e1 rastreada principalmente pelos bots de pesquisa - e os outros URLs como duplicatas que ser\u00e3o rastreadas com menos frequ\u00eancia, se for o caso. H\u00e1 v\u00e1rios motivos pelos quais voc\u00ea deseja que seus resultados se concentrem nesse \u00fanico URL can\u00f4nico:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Talvez voc\u00ea queira que apenas um URL apare\u00e7a nas pesquisas e que as pessoas acessem produtos e servi\u00e7os por meio desse URL.<\/li>\n\n\n\n<li>Se o seu conte\u00fado for distribu\u00eddo em outro lugar, voc\u00ea deseja que todos os links de outras p\u00e1ginas sejam direcionados para o seu URL preferido. <\/li>\n\n\n\n<li>Melhores m\u00e9tricas. Com URLs duplicados, voc\u00ea n\u00e3o obt\u00e9m um instant\u00e2neo ideal do desempenho de um determinado produto. <\/li>\n\n\n\n<li>Redu\u00e7\u00e3o do tempo de rastreamento. \u00c9 melhor que os bots do Google se concentrem nas suas p\u00e1ginas novas ou revisadas em vez de perder tempo com URLs duplicados e m\u00faltiplos. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Content_Syndication_a_Good_Idea\"><\/span>Por que a distribui\u00e7\u00e3o de conte\u00fado \u00e9 uma boa ideia?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\"><img decoding=\"async\" width=\"960\" height=\"650\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\" alt=\"nuvem de palavras de marketing de m\u00eddia social\" class=\"wp-image-52964\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png 960w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-300x203.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-768x520.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-251x170.png 251w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-840x569.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-700x474.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-156x106.png 156w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_syndicate_your_content\"><\/span>Por que distribuir seu conte\u00fado?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Independentemente do tipo de conte\u00fado que voc\u00ea produz, desde publica\u00e7\u00f5es em blogs at\u00e9 imagens e infogr\u00e1ficos, seu objetivo \u00e9 fazer com que esse conte\u00fado seja lido pelo maior n\u00famero poss\u00edvel de pessoas. Por exemplo, um criador de curso de fotografia on-line pode querer compartilhar um <a href=\"https:\/\/www.pixpa.com\/examples\/photography\" target=\"_blank\" rel=\"noreferrer noopener\">\u00f3timo portf\u00f3lio de fotografia<\/a> com a esperan\u00e7a de atrair mais alunos. Com qualquer <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-promote-your-membership-site-with-pushengage\/\" target=\"_blank\" rel=\"noreferrer noopener\">site de associa\u00e7\u00e3o<\/a>Se o p\u00fablico do blog for maior, aumenta o potencial de atra\u00e7\u00e3o de novos membros. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A menos que seu site j\u00e1 tenha uma grande quantidade de visitas \u00fanicas di\u00e1rias, seu conte\u00fado n\u00e3o ser\u00e1 visto por um grande p\u00fablico se estiver em apenas uma p\u00e1gina da Web. Os profissionais de marketing enfrentam esse problema sempre que <a href=\"https:\/\/www.themecircle.net\/seasoned-content-creators-monitor-analytics-reasons\/\" target=\"_blank\" rel=\"noreferrer noopener\">analisar as m\u00e9tricas relevantes<\/a>. Seu excelente conte\u00fado n\u00e3o est\u00e1 obtendo visualiza\u00e7\u00f5es suficientes, o que significa que poucas pessoas est\u00e3o comprando o produto ou servi\u00e7o associado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A distribui\u00e7\u00e3o de conte\u00fado \u00e9 uma maneira econ\u00f4mica de resolver esse problema, aumentando o reconhecimento da sua marca ou produto, melhorando as classifica\u00e7\u00f5es e o desempenho de SEO e, por fim, levando mais clientes a fazer uma compra. Fazer com que seu conte\u00fado seja reproduzido em um grande n\u00famero de sites e plataformas relevantes abre seu conte\u00fado para um p\u00fablico muito mais amplo do que antes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_syndicate_others_content_on_your_membership_site\"><\/span>Por que distribuir o conte\u00fado de outras pessoas em seu site de associa\u00e7\u00e3o?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Conforme mencionado, a distribui\u00e7\u00e3o beneficia tanto o criador de conte\u00fado quanto o site que distribui o conte\u00fado. Isso porque, ao publicar conte\u00fado externo em seu site, voc\u00ea est\u00e1 potencialmente conquistando o p\u00fablico e se beneficiando da reputa\u00e7\u00e3o do criador do conte\u00fado. N\u00e3o \u00e9 preciso dizer, portanto, que o segredo \u00e9 distribuir somente conte\u00fado de fontes de alta qualidade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Syndicate_Your_Content\"><\/span>Como distribuir seu conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de saber que deseja distribuir seu conte\u00fado, voc\u00ea precisa decidir como o distribuir\u00e1. Obviamente, voc\u00ea quer seu conte\u00fado em plataformas que sejam relevantes para o assunto. N\u00e3o faz muito sentido ter um artigo sobre <a href=\"https:\/\/www.ringcentral.co.uk\/office\/features\/intercom-phone-system\/overview.html\" target=\"_blank\" rel=\"noreferrer noopener\">Interfone VoIP<\/a> em um site de encanamento. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A relev\u00e2ncia \u00e9 fundamental porque, assim como as empresas est\u00e3o continuamente usando diferentes tipos de aplicativos da Web para se manterem relevantes, os consumidores est\u00e3o continuamente visitando v\u00e1rios sites para obter informa\u00e7\u00f5es e se manterem informados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 duas rotas principais para escolher: a distribui\u00e7\u00e3o paga e a distribui\u00e7\u00e3o gratuita. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paid_Syndication\"><\/span>Distribui\u00e7\u00e3o paga<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria das grandes empresas que seguem o caminho da distribui\u00e7\u00e3o opta por um h\u00edbrido de publica\u00e7\u00e3o paga e gratuita. No caso da distribui\u00e7\u00e3o paga, o funcionamento \u00e9 muito semelhante ao dos an\u00fancios pagos. Voc\u00ea define um or\u00e7amento, identifica seu foco demogr\u00e1fico principal e o custo por clique e, em seguida, o host apresenta seu artigo ou outro conte\u00fado aos leitores\/espectadores com aquele link important\u00edssimo para seu site ou curso on-line. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente para os profissionais de marketing, o processo de distribui\u00e7\u00e3o paga \u00e9 bastante f\u00e1cil hoje em dia. H\u00e1 dois grandes sites que ajudam voc\u00ea com isso, <a href=\"https:\/\/www.outbrain.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outbrain<\/a> e <a href=\"https:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taboola<\/a>. Portanto, levar seu conte\u00fado a esse p\u00fablico mais amplo requer apenas alguns cliques. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que deve ser observado aqui \u00e9 que a distribui\u00e7\u00e3o paga pode n\u00e3o aumentar sua classifica\u00e7\u00e3o de SEO. Mas o que ela pode fazer \u00e9 colocar seu conte\u00fado nos principais sites e na frente do enorme p\u00fablico potencial que eles atendem. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_Syndication\"><\/span>Sindica\u00e7\u00e3o gratuita<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\"><img decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\" alt=\"ladrilhos de letras\" class=\"wp-image-52967\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png 960w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-300x225.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-768x576.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-227x170.png 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-819x614.png 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-912x684.png 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-691x518.png 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-156x117.png 156w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Todos n\u00f3s gostamos de coisas gratuitas, e a distribui\u00e7\u00e3o n\u00e3o \u00e9 diferente. A melhor coisa sobre a distribui\u00e7\u00e3o gratuita \u00e9 que ela n\u00e3o significa que voc\u00ea tenha que sacrificar a qualidade de forma alguma. A <a href=\"https:\/\/outgrow.co\/blog\/collaboration-tools-remote-content-teams\" target=\"_blank\" rel=\"noreferrer noopener\">melhores ferramentas de colabora\u00e7\u00e3o para criar conte\u00fado<\/a> tamb\u00e9m pode permitir que voc\u00ea identifique poss\u00edveis alvos para a distribui\u00e7\u00e3o gratuita do conte\u00fado que voc\u00ea cria. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 quatro locais principais onde voc\u00ea pode distribuir seu conte\u00fado sem custos adicionais:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Sites maiores<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A vantagem de reproduzir seu conte\u00fado em um site maior \u00e9 que voc\u00ea amplia seu alcance, de modo que mais pessoas ler\u00e3o o conte\u00fado que voc\u00ea criou. A desvantagem \u00e9 que, se uma pessoa puder ler todo o seu artigo no site do anfitri\u00e3o, talvez ela n\u00e3o se sinta inclinada a clicar em seu site. No entanto, essa ainda \u00e9 uma \u00f3tima maneira de aumentar o perfil de sua marca.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Publica\u00e7\u00f5es\/Blogs convidados<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Muitos sites maiores preferem conte\u00fado original a conte\u00fado reproduzido, mas isso tamb\u00e9m pode funcionar a seu favor. Pode valer a pena publicar novos conte\u00fados como convidado e ter acesso a esse p\u00fablico maior. Seu conte\u00fado de convidado pode (se permitido) conter links para seus produtos, e voc\u00ea pode (novamente, se permitido) distribuir esse conte\u00fado em suas pr\u00f3prias plataformas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Sites menores ou semelhantes<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Nem sempre se trata de atingir um p\u00fablico maior. Tamb\u00e9m pode ser ben\u00e9fico atingir um p\u00fablico mais espec\u00edfico. Isso pode funcionar especialmente bem se voc\u00ea estiver lidando com assuntos especializados ou de nicho. Voc\u00ea pode distribuir conte\u00fado publicado anteriormente em suas pr\u00f3prias plataformas para sites em que voc\u00ea sabe que o p\u00fablico tem interesses semelhantes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Seja notado com um \u00f3timo conte\u00fado <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Para ser sindicalizado, nem sempre \u00e9 preciso ser proativo. Se o seu conte\u00fado for informativo (por exemplo, conte\u00fado que contenha fatos e n\u00fameros verific\u00e1veis, gr\u00e1ficos, infogr\u00e1ficos etc.), os sites poder\u00e3o entrar em contato com voc\u00ea. Em geral, eles publicam apenas parte do artigo original, mas com um link para a fonte original. Embora essa n\u00e3o seja a forma usual de distribui\u00e7\u00e3o, ela atinge seu objetivo original, que \u00e9 ampliar o alcance de seus artigos e conte\u00fado. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>O que levar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A distribui\u00e7\u00e3o de seu conte\u00fado \u00e9 a maneira perfeita de ampliar seu alcance. Se voc\u00ea evitar a armadilha do conte\u00fado duplicado e sempre visar sites relevantes, a sindicaliza\u00e7\u00e3o poder\u00e1 atrair mais clientes para o seu site sem que isso lhe custe muito. Com tantas empresas competindo no mercado, ter seu conte\u00fado em v\u00e1rios sites pode lhe dar uma vantagem competitiva real. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com os sites de associa\u00e7\u00e3o, n\u00e3o se trata apenas de acompanhar seus concorrentes, mas de tentar ficar \u00e0 frente deles. E com o <a href=\"https:\/\/memberpress.com\/pt\/blog\/help-members-find-purchase-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">crescimento do e-learning<\/a>A distribui\u00e7\u00e3o de conte\u00fado pode ser uma forma de atrair novos alunos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As empresas e os clientes est\u00e3o cada vez mais experientes em tecnologia. Os clientes podem acessar suas plataformas a partir de v\u00e1rios dispositivos, portanto, quando seu conte\u00fado est\u00e1 distribu\u00eddo em v\u00e1rios sites, h\u00e1 uma chance maior de se adequar \u00e0s prefer\u00eancias deles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tudo isso faz parte de uma abordagem hol\u00edstica geral, na qual voc\u00ea reconhece a necessidade de muito mais do que uma \u00fanica abordagem cega, e na qual as empresas agora atendem seus clientes por meio do maior n\u00famero poss\u00edvel de canais variados, inclusive usando coisas como <a href=\"https:\/\/www.ringcentral.co.uk\/multi-level-ivr.html\" target=\"_blank\" rel=\"noreferrer noopener\">URA em v\u00e1rios n\u00edveis<\/a> e VoIP empresarial para atendimento ao cliente. Esse e outros tipos de automa\u00e7\u00e3o, como o software RPA, tamb\u00e9m o ajudar\u00e3o a dedicar o tempo e a aten\u00e7\u00e3o necess\u00e1rios para que a distribui\u00e7\u00e3o de conte\u00fado seja feita corretamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem outras d\u00favidas sobre como fazer a distribui\u00e7\u00e3o de conte\u00fado? Deixe-nos saber nos coment\u00e1rios!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Back in 1996, Bill Gates wrote an article entitled “Content is King”. He was referring to any type of content that could be published on the internet, from articles to videos and infographics. But his views are as relevant today as they were in 1996. One point that he made in that article which really […]<\/p>\n","protected":false},"author":50325,"featured_media":27530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,120,134,94,792],"tags":[118,363,862],"class_list":["post-26122","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-content","category-how-to-2","category-marketing","category-courses","tag-content-creation","tag-content-marketing-strategy","tag-outreach","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Knowing how to do content syndication can expand your reach. Learn what it means, how to do it, and why you should be doing it.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Richard Conn\"\/>\n\t<meta name=\"keywords\" content=\"how to do content syndication,content syndication,content creation,content marketing strategy,outreach\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Do Content Syndication with WordPress (and Why You Should)\" \/>\n\t\t<meta property=\"og:description\" content=\"Knowing how to do content syndication can expand your reach. Learn what it means, how to do it, and why you should be doing it.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/content-syndication.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/content-syndication.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1210\" \/>\n\t\t<meta property=\"og:image:height\" content=\"867\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-06-14T13:32:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-03-10T17:55:37+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Do Content Syndication with WordPress (and Why You Should)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Knowing how to do content syndication can expand your reach. Learn what it means, how to do it, and why you should be doing it.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/content-syndication.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#blogposting\",\"name\":\"How to Do Content Syndication with WordPress (and Why You Should)\",\"headline\":\"How to Do Content Syndication with WordPress (and Why You Should)\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/richardconn\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/content-syndication.jpg\",\"width\":1210,\"height\":867,\"caption\":\"content syndication\"},\"datePublished\":\"2021-06-14T07:32:00-04:00\",\"dateModified\":\"2023-03-10T12:55:37-05:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#webpage\"},\"articleSection\":\"Advice, Content, How To, Marketing, Online Courses, Content Creation, Content Marketing Strategy, outreach\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"position\":2,\"name\":\"Membership Site\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/content\\\/#listItem\",\"name\":\"Content\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/content\\\/#listItem\",\"position\":3,\"name\":\"Content\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/content\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#listItem\",\"name\":\"How to Do Content Syndication with WordPress (and Why You Should)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#listItem\",\"position\":4,\"name\":\"How to Do Content Syndication with WordPress (and Why You Should)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/content\\\/#listItem\",\"name\":\"Content\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/richardconn\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/richardconn\\\/\",\"name\":\"Richard Conn\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#authorImage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/a0720492164f0c0136867eb3ce1d11bb.jpg?ver=1791256281\",\"width\":96,\"height\":96,\"caption\":\"Richard Conn\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/\",\"name\":\"How to Do Content Syndication with WordPress (and Why You Should)\",\"description\":\"Knowing how to do content syndication can expand your reach. Learn what it means, how to do it, and why you should be doing it.\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/richardconn\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/richardconn\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/content-syndication.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#mainImage\",\"width\":1210,\"height\":867,\"caption\":\"content syndication\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#mainImage\"},\"datePublished\":\"2021-06-14T07:32:00-04:00\",\"dateModified\":\"2023-03-10T12:55:37-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t\r\n\t\t<title>How to Do Content Syndication with WordPress (and Why You Should)<\/title>\n\n","aioseo_head_json":{"title":"Como fazer a distribui\u00e7\u00e3o de conte\u00fado com o WordPress (e por que voc\u00ea deve fazer)","description":"Saber como fazer a distribui\u00e7\u00e3o de conte\u00fado pode expandir seu alcance. Saiba o que isso significa, como fazer e por que voc\u00ea deve fazer isso.","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/","robots":"max-image-preview:large","keywords":"how to do content syndication,content syndication,content creation,content marketing strategy,outreach","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#blogposting","name":"How to Do Content Syndication with WordPress (and Why You Should)","headline":"How to Do Content Syndication with WordPress (and Why You Should)","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/richardconn\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/content-syndication.jpg","width":1210,"height":867,"caption":"content syndication"},"datePublished":"2021-06-14T07:32:00-04:00","dateModified":"2023-03-10T12:55:37-05:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#webpage"},"articleSection":"Advice, Content, How To, Marketing, Online Courses, Content Creation, Content Marketing Strategy, outreach"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/#listItem","position":2,"name":"Membership Site","item":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/#listItem","name":"Content"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/#listItem","position":3,"name":"Content","item":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#listItem","name":"How to Do Content Syndication with WordPress (and Why You Should)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#listItem","position":4,"name":"How to Do Content Syndication with WordPress (and Why You Should)","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/#listItem","name":"Content"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/richardconn\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/richardconn\/","name":"Richard Conn","image":{"@type":"ImageObject","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#authorImage","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/a0720492164f0c0136867eb3ce1d11bb.jpg?ver=1791256281","width":96,"height":96,"caption":"Richard Conn"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/","name":"How to Do Content Syndication with WordPress (and Why You Should)","description":"Knowing how to do content syndication can expand your reach. Learn what it means, how to do it, and why you should be doing it.","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/richardconn\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/richardconn\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/content-syndication.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#mainImage","width":1210,"height":867,"caption":"content syndication"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#mainImage"},"datePublished":"2021-06-14T07:32:00-04:00","dateModified":"2023-03-10T12:55:37-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Do Content Syndication with WordPress (and Why You Should)","og:description":"Knowing how to do content syndication can expand your reach. Learn what it means, how to do it, and why you should be doing it.","og:url":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/content-syndication.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/content-syndication.jpg","og:image:width":1210,"og:image:height":867,"article:published_time":"2021-06-14T13:32:00+00:00","article:modified_time":"2023-03-10T17:55:37+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Do Content Syndication with WordPress (and Why You Should)","twitter:description":"Knowing how to do content syndication can expand your reach. Learn what it means, how to do it, and why you should be doing it.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/content-syndication.jpg"},"aioseo_meta_data":{"post_id":"26122","title":null,"description":"Saber como fazer a distribui\u00e7\u00e3o de conte\u00fado pode expandir seu alcance. Saiba o que isso significa, como fazer e por que voc\u00ea deve fazer isso.","keywords":[{"label":"how to do content syndication","value":"how to do content syndication"},{"label":"content syndication","value":"content syndication"}],"keyphrases":{"focus":{"keyphrase":"how to do content syndication","score":56,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":6,"maxScore":9,"error":1,"length":5},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1},"keywordDensity":{"score":0,"type":"low","maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[],"defaultGraph":"Article","defaultPostTypeGraph":""},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-07-06 17:09:19","breadcrumb_settings":null,"limit_modified_date":true,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2021-03-12 18:01:02","updated":"2026-09-28 18:46:19","focus_keyword":"how to do content syndication","additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/\" title=\"Content\">Content<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Do Content Syndication with WordPress (and Why You Should)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt\/"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/"},{"label":"How to Do Content Syndication with WordPress (and Why You Should)","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/26122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/50325"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=26122"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/26122\/revisions"}],"predecessor-version":[{"id":81252,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/26122\/revisions\/81252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/27530"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=26122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=26122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=26122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}