O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>

O que \u00e9 a distribui\u00e7\u00e3o de conte\u00fado?<\/a><\/li>
Os perigos do conte\u00fado duplicado<\/a>
- Como evitar problemas de conte\u00fado duplicado<\/a><\/li><\/ul><\/li>
- Por que a distribui\u00e7\u00e3o de conte\u00fado \u00e9 uma boa ideia?<\/a>
  - Por que distribuir seu conte\u00fado?<\/a><\/li>
  - Por que distribuir o conte\u00fado de outras pessoas em seu site de associa\u00e7\u00e3o?<\/a><\/li><\/ul><\/li>
  - Como distribuir seu conte\u00fado<\/a>
    - Distribui\u00e7\u00e3o paga<\/a><\/li>
    - Sindica\u00e7\u00e3o gratuita<\/a><\/li><\/ul><\/li>
    - O que levar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
      \n
      \u00c9 no conte\u00fado que espero que grande parte do dinheiro real seja ganho na Internet, assim como acontecia na radiodifus\u00e3o.\u201d <\/em><\/p>\n<\/blockquote>\n\n\n\n
      <\/p>\n\n\n\n
      Em 2021, \u00e0s vezes podemos nos sentir sobrecarregados pelo conte\u00fado \u2013 nas redes sociais, nos sites e em nossos dispositivos m\u00f3veis. Portanto, agora \u00e9 mais importante do que nunca fazer com que seu conte\u00fado se destaque e tamb\u00e9m divulg\u00e1-lo para o maior p\u00fablico poss\u00edvel. <\/p>\n\n\n\n
      A maneira como fazemos neg\u00f3cios e nos conectamos com os clientes mudou radicalmente nos \u00faltimos anos e, certamente, desde 1996. O advento da tecnologia que nos permite chamada de v\u00eddeo<\/a> ou realizar reuni\u00f5es virtuais faz parte dessas mudan\u00e7as gerais. Otimiza\u00e7\u00e3o de sites<\/a> \u00e9 um passo crucial nesse mundo em constante evolu\u00e7\u00e3o, mas h\u00e1 outros fatores. <\/p>\n\n\n\n
      Nosso principal objetivo \u00e9 conectar nossas empresas (de qualquer tipo) com nosso p\u00fablico-alvo. E queremos maximizar o n\u00famero de clientes que retemos e atra\u00edmos. Parte disso \u00e9 garantir que o maior n\u00famero poss\u00edvel de pessoas leia nosso conte\u00fado e acesse nosso site ou aplicativo. Isso pode abranger qualquer tipo de conte\u00fado, inclusive a cria\u00e7\u00e3o de melhor conte\u00fado de aprendizagem on-line<\/a>. <\/p>\n\n\n\n
      Uma maneira de fazer isso \u00e9 por meio da distribui\u00e7\u00e3o de conte\u00fado. Mas o que isso significa exatamente? Como fazemos isso e o que isso significa para nossos neg\u00f3cios? <\/p>\n\n\n\n
      <\/span>O que \u00e9 a distribui\u00e7\u00e3o de conte\u00fado?<\/span><\/h2>\n\n\n\n
      $\"Marketing$ <\/a><\/figure>\n\n\n\n
      A distribui\u00e7\u00e3o de conte\u00fado est\u00e1 sendo publicada anteriormente conte\u00fado reproduzido<\/a> em outros sites. Isso oferece benef\u00edcios tanto para o criador do conte\u00fado quanto para o outro site. Exp\u00f5e o conte\u00fado do criador a um p\u00fablico mais amplo, atraindo potencialmente novos clientes. E o site que publica o conte\u00fado sindicado obt\u00e9m conte\u00fado novo e interessante que ajuda a aumentar sua visibilidade. <\/p>\n\n\n\n
      Para ser sindicado adequadamente, o conte\u00fado reproduzido deve destacar o fato de que o artigo, o infogr\u00e1fico etc. tamb\u00e9m foi publicado em outro site. Esse destaque deve fornecer as informa\u00e7\u00f5es relevantes e incluir um link para o local onde o conte\u00fado foi originalmente publicado. Ele tamb\u00e9m pode dar cr\u00e9dito ao autor\/criador original. Para dar um exemplo:<\/p>\n\n\n\n
      Este artigo foi publicado originalmente no blog memberpress.com:<\/em><\/p>\n\n\n\n
      \n
      Como proteger o conte\u00fado com base em fun\u00e7\u00f5es e capacidades com o MemberPress<\/a><\/blockquote><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>Se voc\u00ea decidir distribuir conte\u00fado no blog do seu site de membros, \u00e9 fundamental que voc\u00ea d\u00ea os devidos cr\u00e9ditos, n\u00e3o apenas por uma quest\u00e3o de direitos autorais e boa etiqueta, mas tamb\u00e9m para evitar que ele seja rotulado como conte\u00fado duplicado. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\"><img decoding=\"async\" width=\"900\" height=\"680\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\" alt=\"Ilustra\u00e7\u00e3o de um teste A\/B com um rob\u00f4\" class=\"wp-image-52558\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png 900w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-300x227.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-768x580.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-225x170.png 225w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-813x614.png 813w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-686x518.png 686w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-156x118.png 156w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">Cortesia da imagem: Seobility<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Dangers_of_Duplicate_Content\"><\/span>Os perigos do conte\u00fado duplicado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os mecanismos de busca, especialmente o Google, n\u00e3o apreciam conte\u00fado duplicado. Os algoritmos e bots utilizados pelos mecanismos de busca consideram o conte\u00fado duplicado como uma forma de pl\u00e1gio, e o ranking SEO de qualquer p\u00e1gina que eles considerem duplicada ser\u00e1 prejudicado como resultado. Isso pode ocorrer mesmo quando voc\u00ea cria dois dom\u00ednios semelhantes com conte\u00fado id\u00eantico. <\/p>\n\n\n\n<p>H\u00e1 v\u00e1rios cen\u00e1rios em que pode ocorrer a duplica\u00e7\u00e3o de conte\u00fado:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>P\u00e1ginas da Web fornecidas para impress\u00e3o<\/li>\n\n\n\n<li>Lojas de com\u00e9rcio eletr\u00f4nico em que os produtos t\u00eam mais de um URL vinculado<\/li>\n\n\n\n<li>F\u00f3runs ou outros canais em que as p\u00e1ginas s\u00e3o otimizadas para acesso por dispositivos m\u00f3veis<\/li>\n<\/ul>\n\n\n\n<p>Embora a maior parte do conte\u00fado duplicado ocorra de forma n\u00e3o intencional, h\u00e1 casos em que as empresas duplicam deliberadamente algum conte\u00fado para tentar manipular as classifica\u00e7\u00f5es dos mecanismos de pesquisa a seu favor. Se o Google achar que isso est\u00e1 acontecendo, ele poder\u00e1 penalizar o site em suas classifica\u00e7\u00f5es ou, em alguns casos, remover completamente o site dos resultados de pesquisa. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Avoid_Duplicate_Content_Issues\"><\/span>Como evitar problemas de conte\u00fado duplicado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para garantir que o conte\u00fado sindicalizado n\u00e3o seja rotulado como duplicado em seus pr\u00f3prios dom\u00ednios e plataformas, voc\u00ea precisa fazer algo chamado <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/consolidate-duplicate-urls\" target=\"_blank\" rel=\"noreferrer noopener\">canoniza\u00e7\u00e3o<\/a>. Esse \u00e9 um processo em que voc\u00ea consolida mais de um URL que leva ao mesmo conte\u00fado ou p\u00e1ginas diferentes com conte\u00fado id\u00eantico. <\/p>\n\n\n\n<p>O processo envolve voc\u00ea ou o Google escolher uma URL espec\u00edfica como a vers\u00e3o can\u00f4nica \u2013 aquela que ser\u00e1 rastreada principalmente pelos rob\u00f4s de pesquisa \u2013 e as outras URLs como duplicatas que ser\u00e3o rastreadas com menos frequ\u00eancia, se \u00e9 que ser\u00e3o rastreadas. H\u00e1 v\u00e1rias raz\u00f5es pelas quais voc\u00ea deseja que seus resultados se concentrem nessa \u00fanica URL can\u00f4nica:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Talvez voc\u00ea queira que apenas um URL apare\u00e7a nas pesquisas e que as pessoas acessem produtos e servi\u00e7os por meio desse URL.<\/li>\n\n\n\n<li>Se o seu conte\u00fado for distribu\u00eddo em outro lugar, voc\u00ea deseja que todos os links de outras p\u00e1ginas sejam direcionados para o seu URL preferido. <\/li>\n\n\n\n<li>Melhores m\u00e9tricas. Com URLs duplicados, voc\u00ea n\u00e3o obt\u00e9m uma vis\u00e3o ideal do desempenho de um determinado produto. <\/li>\n\n\n\n<li>Tempo de rastreamento reduzido. \u00c9 melhor que os rob\u00f4s do Google se concentrem nas suas p\u00e1ginas novas ou revisadas, em vez de perderem tempo com URLs duplicados e m\u00faltiplos. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Content_Syndication_a_Good_Idea\"><\/span>Por que a distribui\u00e7\u00e3o de conte\u00fado \u00e9 uma boa ideia?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\"><img decoding=\"async\" width=\"960\" height=\"650\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\" alt=\"nuvem de palavras de marketing de m\u00eddia social\" class=\"wp-image-52964\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png 960w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-300x203.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-768x520.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-251x170.png 251w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-840x569.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-700x474.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-156x106.png 156w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_syndicate_your_content\"><\/span>Por que distribuir seu conte\u00fado?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Independentemente do tipo de conte\u00fado que voc\u00ea produz, desde publica\u00e7\u00f5es em blogs at\u00e9 imagens e infogr\u00e1ficos, seu objetivo \u00e9 fazer com que esse conte\u00fado seja lido pelo maior n\u00famero poss\u00edvel de pessoas. Por exemplo, um criador de curso de fotografia on-line pode querer compartilhar um <a href=\"https:\/\/www.pixpa.com\/examples\/photography\" target=\"_blank\" rel=\"noreferrer noopener\">\u00f3timo portf\u00f3lio de fotografia<\/a> com a esperan\u00e7a de atrair mais alunos. Com qualquer <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-promote-your-membership-site-with-pushengage\/\" target=\"_blank\" rel=\"noreferrer noopener\">site de associa\u00e7\u00e3o<\/a>Se o p\u00fablico do blog for maior, aumenta o potencial de atra\u00e7\u00e3o de novos membros. <\/p>\n\n\n\n<p>A menos que seu site j\u00e1 tenha um grande n\u00famero de visitas \u00fanicas di\u00e1rias, seu conte\u00fado n\u00e3o ser\u00e1 visto por um grande p\u00fablico se estiver em apenas uma p\u00e1gina da web. Os profissionais de marketing enfrentam esse problema toda vez que <a href=\"https:\/\/www.themecircle.net\/seasoned-content-creators-monitor-analytics-reasons\/\" target=\"_blank\" rel=\"noreferrer noopener\">analisar as m\u00e9tricas relevantes<\/a>. Seu excelente conte\u00fado n\u00e3o est\u00e1 obtendo visualiza\u00e7\u00f5es suficientes, o que significa que poucas pessoas est\u00e3o comprando o produto ou servi\u00e7o associado.<\/p>\n\n\n\n<p>A distribui\u00e7\u00e3o de conte\u00fado \u00e9 uma maneira econ\u00f4mica de resolver esse problema, aumentando o reconhecimento da sua marca ou produto, melhorando as classifica\u00e7\u00f5es e o desempenho de SEO e, por fim, levando mais clientes a fazer uma compra. Fazer com que seu conte\u00fado seja reproduzido em um grande n\u00famero de sites e plataformas relevantes abre seu conte\u00fado para um p\u00fablico muito mais amplo do que antes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Por que distribuir o conte\u00fado de outras pessoas em seu site de associa\u00e7\u00e3o?<\/h3>\n\n\n\n<p>Como mencionado, a distribui\u00e7\u00e3o beneficia tanto o criador do conte\u00fado quanto o site que o distribui. Isso porque, ao publicar conte\u00fado externo em seu site, voc\u00ea est\u00e1 potencialmente ganhando o p\u00fablico e se beneficiando da reputa\u00e7\u00e3o do criador do conte\u00fado. N\u00e3o \u00e9 preciso dizer, ent\u00e3o, que o segredo \u00e9 distribuir apenas conte\u00fado de fontes de alta qualidade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Syndicate_Your_Content\"><\/span>Como distribuir seu conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Depois de decidir que deseja distribuir seu conte\u00fado, voc\u00ea precisa decidir como ir\u00e1 distribu\u00ed-lo. Obviamente, voc\u00ea deseja que seu conte\u00fado esteja em plataformas relevantes para o assunto. N\u00e3o faz sentido ter um artigo sobre\u00a0<a href=\"https:\/\/www.ringcentral.co.uk\/office\/features\/intercom-phone-system\/overview.html\" target=\"_blank\" rel=\"noreferrer noopener\">Interfone VoIP<\/a>\u00a0em um site de encanamento. <\/p>\n\n\n\n<p>A relev\u00e2ncia \u00e9 fundamental porque, assim como as empresas est\u00e3o continuamente usando diferentes tipos de aplicativos da Web para se manterem relevantes, os consumidores est\u00e3o continuamente visitando v\u00e1rios sites para obter informa\u00e7\u00f5es e se manterem informados. <\/p>\n\n\n\n<p>H\u00e1 duas rotas principais para escolher: a distribui\u00e7\u00e3o paga e a distribui\u00e7\u00e3o gratuita. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paid_Syndication\"><\/span>Distribui\u00e7\u00e3o paga<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A maioria das grandes empresas que seguem o caminho da distribui\u00e7\u00e3o opta por um h\u00edbrido de publica\u00e7\u00e3o paga e gratuita. No caso da distribui\u00e7\u00e3o paga, o funcionamento \u00e9 muito semelhante ao dos an\u00fancios pagos. Voc\u00ea define um or\u00e7amento, identifica seu foco demogr\u00e1fico principal e o custo por clique e, em seguida, o host apresenta seu artigo ou outro conte\u00fado aos leitores\/espectadores com aquele link important\u00edssimo para seu site ou curso on-line. <\/p>\n\n\n\n<p>Felizmente para os profissionais de marketing, o processo de distribui\u00e7\u00e3o paga \u00e9 bastante f\u00e1cil hoje em dia. H\u00e1 dois grandes sites que ajudam voc\u00ea com isso, <a href=\"https:\/\/www.outbrain.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outbrain<\/a> e <a href=\"https:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taboola<\/a>. Portanto, levar seu conte\u00fado a esse p\u00fablico mais amplo requer apenas alguns cliques. <\/p>\n\n\n\n<p>O que deve ser observado aqui \u00e9 que a distribui\u00e7\u00e3o paga pode n\u00e3o aumentar sua classifica\u00e7\u00e3o de SEO. Mas o que ela pode fazer \u00e9 colocar seu conte\u00fado nos principais sites e na frente do enorme p\u00fablico potencial que eles atendem. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_Syndication\"><\/span>Sindica\u00e7\u00e3o gratuita<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\"><img decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\" alt=\"ladrilhos de letras\" class=\"wp-image-52967\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png 960w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-300x225.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-768x576.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-227x170.png 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-819x614.png 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-912x684.png 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-691x518.png 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-156x117.png 156w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<p>Todos n\u00f3s gostamos de coisas gratuitas, e a distribui\u00e7\u00e3o n\u00e3o \u00e9 diferente. A melhor coisa sobre a distribui\u00e7\u00e3o gratuita \u00e9 que ela n\u00e3o significa que voc\u00ea tenha que sacrificar a qualidade de forma alguma. O <a href=\"https:\/\/outgrow.co\/blog\/collaboration-tools-remote-content-teams\" target=\"_blank\" rel=\"noreferrer noopener\">melhores ferramentas de colabora\u00e7\u00e3o para criar conte\u00fado<\/a> tamb\u00e9m pode permitir que voc\u00ea identifique poss\u00edveis alvos para a distribui\u00e7\u00e3o gratuita do conte\u00fado que voc\u00ea cria. <\/p>\n\n\n\n<p>H\u00e1 quatro locais principais onde voc\u00ea pode distribuir seu conte\u00fado sem custos adicionais:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Sites maiores<\/h4>\n\n\n\n<p>A vantagem de reproduzir seu conte\u00fado em um site maior \u00e9 que voc\u00ea amplia seu alcance, de modo que mais pessoas ler\u00e3o o conte\u00fado que voc\u00ea criou. A desvantagem \u00e9 que, se uma pessoa puder ler seu artigo inteiro no site do host, ela pode n\u00e3o se sentir inclinada a clicar no link para o seu site. No entanto, essa ainda \u00e9 uma \u00f3tima maneira de aumentar a visibilidade da sua marca.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Publica\u00e7\u00f5es\/Blogs convidados<\/h4>\n\n\n\n<p>Muitos sites maiores preferem conte\u00fado original a conte\u00fado reproduzido, mas isso tamb\u00e9m pode funcionar a seu favor. Pode valer a pena publicar novos conte\u00fados como convidado e ter acesso a esse p\u00fablico maior. Seu conte\u00fado de convidado pode (se permitido) conter links para seus produtos, e voc\u00ea pode (novamente, se permitido) distribuir esse conte\u00fado em suas pr\u00f3prias plataformas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Sites menores ou semelhantes<\/h4>\n\n\n\n<p>Nem sempre se trata de alcan\u00e7ar um p\u00fablico maior. Tamb\u00e9m pode ser ben\u00e9fico alcan\u00e7ar um p\u00fablico mais espec\u00edfico. Isso pode funcionar especialmente bem se voc\u00ea estiver lidando com assuntos especializados ou de nicho. Voc\u00ea pode distribuir conte\u00fado publicado anteriormente em suas pr\u00f3prias plataformas para sites onde voc\u00ea sabe que o p\u00fablico tem interesses semelhantes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Seja notado com um \u00f3timo conte\u00fado <\/h4>\n\n\n\n<p>Ser distribu\u00eddo nem sempre depende da sua proatividade. Se o seu conte\u00fado for informativo (por exemplo, conte\u00fado que contenha fatos e n\u00fameros verific\u00e1veis, gr\u00e1ficos, infogr\u00e1ficos, etc.), os sites podem entrar em contato com voc\u00ea. Muitas vezes, eles publicam apenas parte do artigo original, mas incluem um link para a fonte original. Embora essa n\u00e3o seja a forma usual de distribui\u00e7\u00e3o, ela atinge seu objetivo original, que \u00e9 ampliar o alcance dos seus artigos e conte\u00fados. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>O que levar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png\" alt=\"Gr\u00e1fico de SEO\" class=\"wp-image-52969\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png 960w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-300x200.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-768x512.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-255x170.png 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-840x560.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-700x467.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-600x400.png 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<p>A distribui\u00e7\u00e3o de seu conte\u00fado \u00e9 a maneira perfeita de ampliar seu alcance. Se voc\u00ea evitar a armadilha do conte\u00fado duplicado e sempre visar sites relevantes, a sindicaliza\u00e7\u00e3o poder\u00e1 atrair mais clientes para o seu site sem que isso lhe custe muito. Com tantas empresas competindo no mercado, ter seu conte\u00fado em v\u00e1rios sites pode lhe dar uma vantagem competitiva real. <\/p>\n\n\n\n<p>Com os sites de assinatura, n\u00e3o se trata apenas de acompanhar seus concorrentes, mas de tentar ficar \u00e0 frente deles. E com o <a href=\"https:\/\/memberpress.com\/pt\/blog\/help-members-find-purchase-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">crescimento do e-learning<\/a>A distribui\u00e7\u00e3o de conte\u00fado pode ser uma forma de atrair novos alunos. <\/p>\n\n\n\n<p>As empresas e os clientes est\u00e3o cada vez mais familiarizados com a tecnologia. Os clientes podem acessar suas plataformas a partir de v\u00e1rios dispositivos, portanto, quando seu conte\u00fado est\u00e1 espalhado por v\u00e1rios sites, h\u00e1 uma chance maior de voc\u00ea se adequar \u00e0s prefer\u00eancias deles.<\/p>\n\n\n\n<p>Tudo isso faz parte de uma abordagem hol\u00edstica geral, na qual voc\u00ea reconhece a necessidade de muito mais do que uma \u00fanica abordagem cega, e na qual as empresas agora atendem seus clientes por meio do maior n\u00famero poss\u00edvel de canais variados, inclusive usando coisas como <a href=\"https:\/\/www.ringcentral.co.uk\/multi-level-ivr.html\" target=\"_blank\" rel=\"noreferrer noopener\">URA em v\u00e1rios n\u00edveis<\/a> e VoIP empresarial para atendimento ao cliente. Esse e outros tipos de automa\u00e7\u00e3o, como o software RPA, tamb\u00e9m o ajudar\u00e3o a dedicar o tempo e a aten\u00e7\u00e3o necess\u00e1rios para que a distribui\u00e7\u00e3o de conte\u00fado seja feita corretamente.<\/p>\n\n\n\n<p>Voc\u00ea tem outras d\u00favidas sobre como fazer a distribui\u00e7\u00e3o de conte\u00fado? Deixe-nos saber nos coment\u00e1rios!<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Back in 1996, Bill Gates wrote an article entitled \u201cContent is King\u201d. He was referring to any type of content that could be published on the internet, from articles to videos and infographics. But his views are as relevant today as they were in 1996. One point that he made in that article which really [\u2026]<\/p>\n","protected":false},"author":50325,"featured_media":27530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,120,134,94,792],"tags":[118,363,862],"class_list":{"0":"post-26122","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-content","9":"category-how-to-2","10":"category-marketing","11":"category-courses","12":"tag-content-creation","13":"tag-content-marketing-strategy","14":"tag-outreach","15":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Knowing how to do content syndication can expand your reach. Learn what it means, how to do it, and why you should be doing it.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Richard Conn\"\/>\n\t<meta name=\"keywords\" content=\"how to do content syndication,content syndication,content creation,content marketing strategy,outreach\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Do Content Syndication with WordPress (and Why You Should)\" \/>\n\t\t<meta property=\"og:description\" content=\"Knowing how to do content syndication can expand your reach. Learn what it means, how to do it, and why you should be doing it.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/content-syndication.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/content-syndication.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1210\" \/>\n\t\t<meta property=\"og:image:height\" content=\"867\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-06-14T13:32:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-03-10T17:55:37+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Do Content Syndication with WordPress (and Why You Should)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Knowing how to do content syndication can expand your reach. Learn what it means, how to do it, and why you should be doing it.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/content-syndication.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#blogposting\",\"name\":\"How to Do Content Syndication with WordPress (and Why You Should)\",\"headline\":\"How to Do Content Syndication with WordPress (and Why You Should)\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/richardconn\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/content-syndication.jpg\",\"width\":1210,\"height\":867,\"caption\":\"content syndication\"},\"datePublished\":\"2021-06-14T07:32:00-04:00\",\"dateModified\":\"2023-03-10T12:55:37-05:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#webpage\"},\"articleSection\":\"Advice, Content, How To, Marketing, Online Courses, Content Creation, Content Marketing Strategy, outreach\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"position\":2,\"name\":\"Membership Site\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/content\\\/#listItem\",\"name\":\"Content\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/content\\\/#listItem\",\"position\":3,\"name\":\"Content\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/content\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#listItem\",\"name\":\"How to Do Content Syndication with WordPress (and Why You Should)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/#listItem\",\"name\":\"Membership Site\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#listItem\",\"position\":4,\"name\":\"How to Do Content Syndication with WordPress (and Why You Should)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/membership-site\\\/content\\\/#listItem\",\"name\":\"Content\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/richardconn\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/richardconn\\\/\",\"name\":\"Richard Conn\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/a0720492164f0c0136867eb3ce1d11bb.jpg?ver=1781236294\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/\",\"name\":\"How to Do Content Syndication with WordPress (and Why You Should)\",\"description\":\"Knowing how to do content syndication can expand your reach. Learn what it means, how to do it, and why you should be doing it.\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/richardconn\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/richardconn\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2021\\\/03\\\/content-syndication.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#mainImage\",\"width\":1210,\"height\":867,\"caption\":\"content syndication\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-do-content-syndication-and-why-you-should\\\/#mainImage\"},\"datePublished\":\"2021-06-14T07:32:00-04:00\",\"dateModified\":\"2023-03-10T12:55:37-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t\r\n\t\t<title>How to Do Content Syndication with WordPress (and Why You Should)<\/title>\n\n","aioseo_head_json":{"title":"Como fazer a distribui\u00e7\u00e3o de conte\u00fado com o WordPress (e por que voc\u00ea deve fazer)","description":"Saber como fazer a distribui\u00e7\u00e3o de conte\u00fado pode expandir seu alcance. Saiba o que isso significa, como fazer e por que voc\u00ea deve fazer isso.","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/","robots":"max-image-preview:large","keywords":"how to do content syndication,content syndication,content creation,content marketing strategy,outreach","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#blogposting","name":"How to Do Content Syndication with WordPress (and Why You Should)","headline":"How to Do Content Syndication with WordPress (and Why You Should)","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/richardconn\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/content-syndication.jpg","width":1210,"height":867,"caption":"content syndication"},"datePublished":"2021-06-14T07:32:00-04:00","dateModified":"2023-03-10T12:55:37-05:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#webpage"},"articleSection":"Advice, Content, How To, Marketing, Online Courses, Content Creation, Content Marketing Strategy, outreach"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/#listItem","position":2,"name":"Membership Site","item":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/#listItem","name":"Content"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/#listItem","position":3,"name":"Content","item":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#listItem","name":"How to Do Content Syndication with WordPress (and Why You Should)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/#listItem","name":"Membership Site"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#listItem","position":4,"name":"How to Do Content Syndication with WordPress (and Why You Should)","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/#listItem","name":"Content"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/richardconn\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/richardconn\/","name":"Richard Conn","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/a0720492164f0c0136867eb3ce1d11bb.jpg?ver=1781236294"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/","name":"How to Do Content Syndication with WordPress (and Why You Should)","description":"Knowing how to do content syndication can expand your reach. Learn what it means, how to do it, and why you should be doing it.","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/richardconn\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/richardconn\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/content-syndication.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#mainImage","width":1210,"height":867,"caption":"content syndication"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/#mainImage"},"datePublished":"2021-06-14T07:32:00-04:00","dateModified":"2023-03-10T12:55:37-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Do Content Syndication with WordPress (and Why You Should)","og:description":"Knowing how to do content syndication can expand your reach. Learn what it means, how to do it, and why you should be doing it.","og:url":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/content-syndication.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/content-syndication.jpg","og:image:width":1210,"og:image:height":867,"article:published_time":"2021-06-14T13:32:00+00:00","article:modified_time":"2023-03-10T17:55:37+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Do Content Syndication with WordPress (and Why You Should)","twitter:description":"Knowing how to do content syndication can expand your reach. Learn what it means, how to do it, and why you should be doing it.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/03\/content-syndication.jpg"},"aioseo_meta_data":{"post_id":"26122","title":null,"description":"Saber como fazer a distribui\u00e7\u00e3o de conte\u00fado pode expandir seu alcance. Saiba o que isso significa, como fazer e por que voc\u00ea deve fazer isso.","keywords":[{"label":"how to do content syndication","value":"how to do content syndication"},{"label":"content syndication","value":"content syndication"}],"keyphrases":{"focus":{"keyphrase":"how to do content syndication","score":64,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":6,"maxScore":9,"error":1,"length":5},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":{"score":3,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[],"defaultGraph":"Article","defaultPostTypeGraph":""},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 18:51:59","breadcrumb_settings":null,"limit_modified_date":true,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2021-03-12 18:01:02","updated":"2026-03-03 15:04:44"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/\" title=\"Content\">Content<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Do Content Syndication with WordPress (and Why You Should)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/"},{"label":"How to Do Content Syndication with WordPress (and Why You Should)","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-content-syndication-and-why-you-should\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Back in 1996, Bill Gates wrote an article entitled \u201c<a href=\"https:\/\/medium.com\/@HeathEvans\/content-is-king-essay-by-bill-gates-1996-df74552f80d9\" target=\"_blank\" rel=\"noreferrer noopener\">Content is King<\/a>''. He was referring to any type of content that could be published on the internet, from articles to videos and infographics. But his views are as relevant today as they were in 1996. One point that he made in that article which really stands out was:<\/p>","content":[{"type":"text","data":"Back in 1996, Bill Gates wrote an article entitled \u201c<a href=\"https:\/\/medium.com\/@HeathEvans\/content-is-king-essay-by-bill-gates-1996-df74552f80d9\" target=\"_blank\" rel=\"noreferrer noopener\">Content is King<\/a>''. He was referring to any type of content that could be published on the internet, from articles to videos and infographics. But his views are as relevant today as they were in 1996. One point that he made in that article which really stands out was:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/quote","render":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.\u201d <\/em><\/p>\n<\/blockquote>","content":"\u00c9 no conte\u00fado que espero que grande parte do dinheiro real seja ganho na Internet, assim como acontecia na radiodifus\u00e3o.\u201d","quote_blocks":[{"type":"core\/paragraph","render":"<p><em>Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.\u201d <\/em><\/p>","content":[{"type":"text","data":"<em>Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.\u201d <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{"layout":"default","parent_style":{}}}}],"data":{"fontSize":"normal"},"style":{"layout":"default","parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In 2021, we can sometimes feel overwhelmed by content \u2013 on social media, on websites, and through our mobile devices. So it's now more important than ever to make your content stand out and also to get it out to the largest possible audience. <\/p>","content":[{"type":"text","data":"In 2021, we can sometimes feel overwhelmed by content \u2013 on social media, on websites, and through our mobile devices. So it's now more important than ever to make your content stand out and also to get it out to the largest possible audience. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The way we do business, and connect with customers, has changed dramatically in recent years, and certainly since 1996. The advent of technology that allows us to <a href=\"https:\/\/www.ringcentral.co.uk\/video-call.html\" target=\"_blank\" rel=\"noreferrer noopener\">video call<\/a> or hold virtual meetings is part of these overall changes. <a href=\"https:\/\/vwo.com\/website-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website optimization<\/a> is one crucial step forward in this ever-evolving world, but there are other factors. <\/p>","content":[{"type":"text","data":"The way we do business, and connect with customers, has changed dramatically in recent years, and certainly since 1996. The advent of technology that allows us to <a href=\"https:\/\/www.ringcentral.co.uk\/video-call.html\" target=\"_blank\" rel=\"noreferrer noopener\">video call<\/a> or hold virtual meetings is part of these overall changes. <a href=\"https:\/\/vwo.com\/website-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website optimization<\/a> is one crucial step forward in this ever-evolving world, but there are other factors. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Our primary target is to connect our businesses (of any type) with our target demographics. And we want to maximize the amount of customers we retain and attract. Part of doing that is ensuring as many people as possible read our content and then go to our website or app. This can cover any type of content, including creating the <a href=\"https:\/\/flippingbook.com\/blog\/crafting-online-learning-content-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">best online learning content<\/a>. <\/p>","content":[{"type":"text","data":"Our primary target is to connect our businesses (of any type) with our target demographics. And we want to maximize the amount of customers we retain and attract. Part of doing that is ensuring as many people as possible read our content and then go to our website or app. This can cover any type of content, including creating the <a href=\"https:\/\/flippingbook.com\/blog\/crafting-online-learning-content-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">best online learning content<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way of doing this is through content syndication. But what exactly does that mean? How do we do it and what does it mean for our businesses? <\/p>","content":[{"type":"text","data":"One way of doing this is through content syndication. But what exactly does that mean? How do we do it and what does it mean for our businesses? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">What is Content Syndication?<\/h2>","content":"O que \u00e9 a distribui\u00e7\u00e3o de conte\u00fado?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png\" alt=\"Content marketing\" class=\"wp-image-52963\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png","alt":"Content marketing","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png","linkDestination":"media"},"style":{"width":960,"height":640,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Content syndication is getting previously published<a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> content reproduced<\/a> on other websites. This offers benefits to both the content creator and the other site. It exposes the creator's content to a wider audience, potentially attracting new customers. And the site that publishes the syndicated content gets fresh and interesting content that helps raise their visibility. <\/p>","content":[{"type":"text","data":"Content syndication is getting previously published<a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> content reproduced<\/a> on other websites. This offers benefits to both the content creator and the other site. It exposes the creator's content to a wider audience, potentially attracting new customers. And the site that publishes the syndicated content gets fresh and interesting content that helps raise their visibility. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To be properly syndicated, the reproduced content should highlight the fact that the article, infographic, etc. is also published on another website. That highlight should give the relevant information and include a link to where the content was originally published. It might also give credit to the original author\/creator. To give an example:<\/p>","content":[{"type":"text","data":"To be properly syndicated, the reproduced content should highlight the fact that the article, infographic, etc. is also published on another website. That highlight should give the relevant information and include a link to where the content was originally published. It might also give credit to the original author\/creator. To give an example:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>This article originally appeared on memberpress.com\u2019s blog:<\/em><\/p>","content":[{"type":"text","data":"<em>This article originally appeared on memberpress.com\u2019s blog:<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<blockquote class=\"wp-embedded-content\" data-secret=\"TF2tebm9Kt\"><a href=\"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/\">How to Protect Content Based on Roles and Capabilities with MemberPress<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"“How to Protect Content Based on Roles and Capabilities with MemberPress” — MemberPress\" src=\"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/embed\/#?secret=g1k5JE3oGc#?secret=TF2tebm9Kt\" data-secret=\"TF2tebm9Kt\" width=\"100%\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>","content":"<blockquote class=\"wp-embedded-content\" data-secret=\"TF2tebm9Kt\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/roles-based-content-protection-memberpress\/\">Como proteger o conte\u00fado com base em fun\u00e7\u00f5es e capacidades com o MemberPress<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\""Como proteger o conte\u00fado com base em fun\u00e7\u00f5es e capacidades com o MemberPress" - MemberPress\" src=\"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/embed\/#?secret=g1k5JE3oGc#?secret=TF2tebm9Kt\" data-secret=\"TF2tebm9Kt\" width=\"100%\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>","data":{"provider":"memberpress","type":"wp-embed","align":"center","src":"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/","url":"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you decide to syndicate content on your membership site's blog, it's crucial you give attribution, not only as a matter of copyright and good etiquette, but also to avoid it being labelled as duplicate content. <\/p>","content":[{"type":"text","data":"If you decide to syndicate content on your membership site's blog, it's crucial you give attribution, not only as a matter of copyright and good etiquette, but also to avoid it being labelled as duplicate content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\" alt=\"Illustration of A\/B testing featuring robot\" class=\"wp-image-52558\"\/><\/a><figcaption class=\"wp-element-caption\">Image Courtesy: Seobility<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png","alt":"Illustration of A\/B testing featuring robot","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png","caption":"Image Courtesy: Seobility","linkDestination":"media"},"style":{"width":900,"height":680,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Dangers of Duplicate Content<\/h2>","content":"Os perigos do conte\u00fado duplicado","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Search engines, and especially Google, don't like duplicate content. The algorithms and bots used by search engines view duplicate content as a form of plagiarism, and the SEO ranking of any page they deem duplicated will suffer as a result. This can even happen when you create two similar domains with identical content. <\/p>","content":[{"type":"text","data":"Search engines, and especially Google, don't like duplicate content. The algorithms and bots used by search engines view duplicate content as a form of plagiarism, and the SEO ranking of any page they deem duplicated will suffer as a result. This can even happen when you create two similar domains with identical content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are several scenarios where duplicated content can occur:<\/p>","content":[{"type":"text","data":"There are several scenarios where duplicated content can occur:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>Web pages provided for printing<\/li>\n\n\n\n<li>Ecommerce stores where products have more than one linked URL<\/li>\n\n\n\n<li>Forums or other channels where pages are optimized for access by mobile devices<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>P\u00e1ginas da Web fornecidas para impress\u00e3o<\/li>\n\n\n\n<li>Lojas de com\u00e9rcio eletr\u00f4nico em que os produtos t\u00eam mais de um URL vinculado<\/li>\n\n\n\n<li>F\u00f3runs ou outros canais em que as p\u00e1ginas s\u00e3o otimizadas para acesso por dispositivos m\u00f3veis<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>Web pages provided for printing<\/li>","content":"P\u00e1ginas da Web fornecidas para impress\u00e3o","data":{"text":"Web pages provided for printing"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Ecommerce stores where products have more than one linked URL<\/li>","content":"Lojas de com\u00e9rcio eletr\u00f4nico em que os produtos t\u00eam mais de um URL vinculado","data":{"text":"Ecommerce stores where products have more than one linked URL"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Forums or other channels where pages are optimized for access by mobile devices<\/li>","content":"F\u00f3runs ou outros canais em que as p\u00e1ginas s\u00e3o otimizadas para acesso por dispositivos m\u00f3veis","data":{"text":"Forums or other channels where pages are optimized for access by mobile devices"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While most duplicated content happens unintentionally, there are cases where businesses deliberately duplicate some content to try and manipulate search engine rankings in their favor. If Google thinks this is happening, it may penalize the site in its rankings or, in some cases, remove that site from search results altogether. <\/p>","content":[{"type":"text","data":"While most duplicated content happens unintentionally, there are cases where businesses deliberately duplicate some content to try and manipulate search engine rankings in their favor. If Google thinks this is happening, it may penalize the site in its rankings or, in some cases, remove that site from search results altogether. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">How to Avoid Duplicate Content Issues<\/h3>","content":"Como evitar problemas de conte\u00fado duplicado","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>To ensure that syndicated content is not labelled as duplicate within your own domains and platforms, you need to do something called <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/consolidate-duplicate-urls\" target=\"_blank\" rel=\"noreferrer noopener\">canonicalization<\/a>. This is a process where you consolidate either more than one URL that leads to the same content or different pages with identical content. <\/p>","content":[{"type":"text","data":"To ensure that syndicated content is not labelled as duplicate within your own domains and platforms, you need to do something called <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/consolidate-duplicate-urls\" target=\"_blank\" rel=\"noreferrer noopener\">canonicalization<\/a>. This is a process where you consolidate either more than one URL that leads to the same content or different pages with identical content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The process involves either you or Google choosing one specific URL as the canonical version \u2013 the one to be primarily crawled by their search bots \u2013 and the other URLs as duplicates that will be crawled less often if at all. There are a number of reasons why you want your results to focus on that single canonical URL:<\/p>","content":[{"type":"text","data":"The process involves either you or Google choosing one specific URL as the canonical version \u2013 the one to be primarily crawled by their search bots \u2013 and the other URLs as duplicates that will be crawled less often if at all. There are a number of reasons why you want your results to focus on that single canonical URL:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>You may want only one URL to appear in searches, and for people to access products and services via that one URL.<\/li>\n\n\n\n<li>If your content is syndicated elsewhere, you want any links from other pages to go direct to your preferred URL. <\/li>\n\n\n\n<li>Better metrics. With duplicated URLs, you don't get an ideal snapshot of how a particular product is performing. <\/li>\n\n\n\n<li>Reduced crawl time. It\u2019s best if Google\u2019s bots focus on your new or revised pages rather than wasting time on duplicated, multiple URLs. <\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Talvez voc\u00ea queira que apenas um URL apare\u00e7a nas pesquisas e que as pessoas acessem produtos e servi\u00e7os por meio desse URL.<\/li>\n\n\n\n<li>Se o seu conte\u00fado for distribu\u00eddo em outro lugar, voc\u00ea deseja que todos os links de outras p\u00e1ginas sejam direcionados para o seu URL preferido. <\/li>\n\n\n\n<li>Melhores m\u00e9tricas. Com URLs duplicados, voc\u00ea n\u00e3o obt\u00e9m uma vis\u00e3o ideal do desempenho de um determinado produto. <\/li>\n\n\n\n<li>Tempo de rastreamento reduzido. \u00c9 melhor que os rob\u00f4s do Google se concentrem nas suas p\u00e1ginas novas ou revisadas, em vez de perderem tempo com URLs duplicados e m\u00faltiplos. <\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>You may want only one URL to appear in searches, and for people to access products and services via that one URL.<\/li>","content":"Talvez voc\u00ea queira que apenas um URL apare\u00e7a nas pesquisas e que as pessoas acessem produtos e servi\u00e7os por meio desse URL.","data":{"text":"You may want only one URL to appear in searches, and for people to access products and services via that one URL."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>If your content is syndicated elsewhere, you want any links from other pages to go direct to your preferred URL. <\/li>","content":"Se o seu conte\u00fado for distribu\u00eddo em outro lugar, voc\u00ea deseja que todos os links de outras p\u00e1ginas sejam direcionados para o seu URL preferido.","data":{"text":"If your content is syndicated elsewhere, you want any links from other pages to go direct to your preferred URL."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Better metrics. With duplicated URLs, you don't get an ideal snapshot of how a particular product is performing. <\/li>","content":"Melhores m\u00e9tricas. Com URLs duplicados, voc\u00ea n\u00e3o obt\u00e9m uma vis\u00e3o ideal do desempenho de um determinado produto.","data":{"text":"Better metrics. With duplicated URLs, you don't get an ideal snapshot of how a particular product is performing."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Reduced crawl time. It\u2019s best if Google\u2019s bots focus on your new or revised pages rather than wasting time on duplicated, multiple URLs. <\/li>","content":"Tempo de rastreamento reduzido. \u00c9 melhor que os rob\u00f4s do Google se concentrem nas suas p\u00e1ginas novas ou revisadas, em vez de perderem tempo com URLs duplicados e m\u00faltiplos.","data":{"text":"Reduced crawl time. It\u2019s best if Google\u2019s bots focus on your new or revised pages rather than wasting time on duplicated, multiple URLs."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why is Content Syndication a Good Idea?<\/h2>","content":"Por que a distribui\u00e7\u00e3o de conte\u00fado \u00e9 uma boa ideia?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\" alt=\"social media marketing word cloud\" class=\"wp-image-52964\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png","alt":"social media marketing word cloud","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png","linkDestination":"media"},"style":{"width":960,"height":650,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Why syndicate your content?<\/h3>","content":"Por que distribuir seu conte\u00fado?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>No matter what type of content you produce, from blog posts to images and infographics, your aim is to have that content read by as many people as possible. For example, an online photography course creator might want to share a <a href=\"https:\/\/www.pixpa.com\/examples\/photography\" target=\"_blank\" rel=\"noreferrer noopener\">great photography portfolio<\/a> with the hopes of attracting more students. With any <a href=\"https:\/\/memberpress.com\/blog\/how-to-promote-your-membership-site-with-pushengage\/\" target=\"_blank\" rel=\"noreferrer noopener\">membership site<\/a>, increasing the size of the blog audience increases the potential for attracting new members. <\/p>","content":[{"type":"text","data":"No matter what type of content you produce, from blog posts to images and infographics, your aim is to have that content read by as many people as possible. For example, an online photography course creator might want to share a <a href=\"https:\/\/www.pixpa.com\/examples\/photography\" target=\"_blank\" rel=\"noreferrer noopener\">great photography portfolio<\/a> with the hopes of attracting more students. With any <a href=\"https:\/\/memberpress.com\/blog\/how-to-promote-your-membership-site-with-pushengage\/\" target=\"_blank\" rel=\"noreferrer noopener\">membership site<\/a>, increasing the size of the blog audience increases the potential for attracting new members. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unless your site already has a large amount of daily unique visits, your content won't be seen by a large audience if it sits on only one web page. Marketers face this problem every time they <a href=\"https:\/\/www.themecircle.net\/seasoned-content-creators-monitor-analytics-reasons\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at relevant metrics<\/a>. Their great content is not getting enough views, which means that not enough people are buying the associated product or service.<\/p>","content":[{"type":"text","data":"Unless your site already has a large amount of daily unique visits, your content won't be seen by a large audience if it sits on only one web page. Marketers face this problem every time they <a href=\"https:\/\/www.themecircle.net\/seasoned-content-creators-monitor-analytics-reasons\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at relevant metrics<\/a>. Their great content is not getting enough views, which means that not enough people are buying the associated product or service."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Content syndication is a cost-effective way to fix that problem, boosting your brand or product awareness, improving your SEO rankings and performance, and, ultimately, driving more customers to make a purchase. Getting your content reproduced on a large number of relevant sites and platforms opens your content to a far wider audience than before.<\/p>","content":[{"type":"text","data":"Content syndication is a cost-effective way to fix that problem, boosting your brand or product awareness, improving your SEO rankings and performance, and, ultimately, driving more customers to make a purchase. Getting your content reproduced on a large number of relevant sites and platforms opens your content to a far wider audience than before."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Why syndicate other's content on your membership site?<\/h3>","content":"Por que distribuir o conte\u00fado de terceiros no seu site de membros?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>As mentioned, syndication benefits both the content creator and the site that syndicates the content. That's because, when you publish outside content on your site, you're potentially gaining the audience of and benefitting from the reputation of the content creator. It goes without saying, then, that the key is to only syndicate content from high quality sources.<\/p>","content":[{"type":"text","data":"As mentioned, syndication benefits both the content creator and the site that syndicates the content. That's because, when you publish outside content on your site, you're potentially gaining the audience of and benefitting from the reputation of the content creator. It goes without saying, then, that the key is to only syndicate content from high quality sources."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Syndicate Your Content<\/h2>","content":"Como distribuir seu conte\u00fado","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Once you know you want to syndicate your content, you need to decide how you'll syndicate it. Obviously, you want your content on platforms that are relevant to the subject matter. There is little point having an article regarding <a href=\"https:\/\/www.ringcentral.co.uk\/office\/features\/intercom-phone-system\/overview.html\" target=\"_blank\" rel=\"noreferrer noopener\">VoIP intercom<\/a> on a plumbing website. <\/p>","content":[{"type":"text","data":"Once you know you want to syndicate your content, you need to decide how you'll syndicate it. Obviously, you want your content on platforms that are relevant to the subject matter. There is little point having an article regarding <a href=\"https:\/\/www.ringcentral.co.uk\/office\/features\/intercom-phone-system\/overview.html\" target=\"_blank\" rel=\"noreferrer noopener\">VoIP intercom<\/a> on a plumbing website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Relevance is key because, just as businesses are continually using different types of web applications to stay relevant, consumers are continually visiting various sites to gain information and stay informed. <\/p>","content":[{"type":"text","data":"Relevance is key because, just as businesses are continually using different types of web applications to stay relevant, consumers are continually visiting various sites to gain information and stay informed. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are two main routes to choose from: paid syndication and free syndication. <\/p>","content":[{"type":"text","data":"There are two main routes to choose from: paid syndication and free syndication. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Paid Syndication<\/h3>","content":"Distribui\u00e7\u00e3o paga","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Most big companies who go down the syndication route will opt for a hybrid of paid and free publishing. For paid syndication, it works much the same as paid ads. You set a budget, identify your primary demographic focus and cost per click, and then your host presents your article or other content to its readers\/viewers with that all-important link to your site or online course. <\/p>","content":[{"type":"text","data":"Most big companies who go down the syndication route will opt for a hybrid of paid and free publishing. For paid syndication, it works much the same as paid ads. You set a budget, identify your primary demographic focus and cost per click, and then your host presents your article or other content to its readers\/viewers with that all-important link to your site or online course. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Luckily for marketers, the process of paid syndication is fairly easy these days. There are two major websites that help you with this, <a href=\"https:\/\/www.outbrain.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outbrain<\/a> and <a href=\"https:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taboola<\/a>. So getting your content to that wider audience only takes a few clicks. <\/p>","content":[{"type":"text","data":"Luckily for marketers, the process of paid syndication is fairly easy these days. There are two major websites that help you with this, <a href=\"https:\/\/www.outbrain.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outbrain<\/a> and <a href=\"https:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taboola<\/a>. So getting your content to that wider audience only takes a few clicks. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What should be noted here is that paid syndication may not increase your SEO ranking. But what it can do is get your content onto major websites and in front of the huge potential audiences they serve. <\/p>","content":[{"type":"text","data":"What should be noted here is that paid syndication may not increase your SEO ranking. But what it can do is get your content onto major websites and in front of the huge potential audiences they serve. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Free Syndication<\/h3>","content":"Sindica\u00e7\u00e3o gratuita","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\" alt=\"letter tiles\" class=\"wp-image-52967\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png","alt":"letter tiles","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png","linkDestination":"media"},"style":{"width":960,"height":720,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>We all love free things, and syndication is no different. The best thing about free syndication is that it doesn't mean you have to sacrifice quality in any way. The <a href=\"https:\/\/outgrow.co\/blog\/collaboration-tools-remote-content-teams\" target=\"_blank\" rel=\"noreferrer noopener\">best collaboration tools to create content<\/a> can also enable you to identify potential targets for free syndication for the content you create. <\/p>","content":[{"type":"text","data":"We all love free things, and syndication is no different. The best thing about free syndication is that it doesn't mean you have to sacrifice quality in any way. The <a href=\"https:\/\/outgrow.co\/blog\/collaboration-tools-remote-content-teams\" target=\"_blank\" rel=\"noreferrer noopener\">best collaboration tools to create content<\/a> can also enable you to identify potential targets for free syndication for the content you create. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are four main places you can syndicate your content with no added costs:<\/p>","content":[{"type":"text","data":"There are four main places you can syndicate your content with no added costs:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">1. Bigger Websites<\/h4>","content":"1. Sites maiores","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>The benefit of reproducing your content on a larger site is that you amplify your reach, so more people will read the content you've created. The downside is that if a person can read your entire article on the host\u2019s site, they may not be inclined to click through to your website. However, this is still a great way to raise your brand\u2019s profile.<\/p>","content":[{"type":"text","data":"The benefit of reproducing your content on a larger site is that you amplify your reach, so more people will read the content you've created. The downside is that if a person can read your entire article on the host\u2019s site, they may not be inclined to click through to your website. However, this is still a great way to raise your brand\u2019s profile."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">2. Guest Posts\/Blogs<\/h4>","content":"2. Publica\u00e7\u00f5es\/Blogs convidados","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>A lot of bigger sites prefer original content over reproduced content, but this can work in your favor, too. It can be worth publishing new content as a guest and getting access to that bigger audience. Your guest content may (if allowed) contain links back to your products, and you can (again if allowed) then syndicate that content back to your own platforms.<\/p>","content":[{"type":"text","data":"A lot of bigger sites prefer original content over reproduced content, but this can work in your favor, too. It can be worth publishing new content as a guest and getting access to that bigger audience. Your guest content may (if allowed) contain links back to your products, and you can (again if allowed) then syndicate that content back to your own platforms."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">3. Smaller or Similar Websites<\/h4>","content":"3. Sites menores ou semelhantes","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>It\u2019s not always about reaching a bigger audience. It can also be beneficial to reach a more focused audience. This can work especially well if you're dealing with specialist or niche subjects. You can syndicate previously published content from your own platforms to sites where you know the audiences have similar interests.<\/p>","content":[{"type":"text","data":"It\u2019s not always about reaching a bigger audience. It can also be beneficial to reach a more focused audience. This can work especially well if you're dealing with specialist or niche subjects. You can syndicate previously published content from your own platforms to sites where you know the audiences have similar interests."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">4. Get Noticed with Great Content <\/h4>","content":"4. Seja notado com um \u00f3timo conte\u00fado","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Getting syndicated isn't always about you being proactive. If your content is informative (for example, content that contains verifiable facts and figures, graphs, infographics, etc.) then websites may approach you. It will often be the case that they publish only part of the original piece but link back to the original source. While this isn't the usual form of syndication, it achieves your original aim, which is to extend the reach of your articles and content. <\/p>","content":[{"type":"text","data":"Getting syndicated isn't always about you being proactive. If your content is informative (for example, content that contains verifiable facts and figures, graphs, infographics, etc.) then websites may approach you. It will often be the case that they publish only part of the original piece but link back to the original source. While this isn't the usual form of syndication, it achieves your original aim, which is to extend the reach of your articles and content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Takeaway<\/h2>","content":"O que levar","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png\" alt=\"SEO graphic\" class=\"wp-image-52969\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png","alt":"SEO graphic","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png","linkDestination":"media"},"style":{"width":960,"height":640,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Syndicating your content is the perfect way to extend your reach. If you avoid the duplicate content trap and always target relevant sites, syndication can drive more customers to your site without costing you a bundle. With so many businesses competing in the marketplace, having your content on multiple sites can give you a real competitive edge. <\/p>","content":[{"type":"text","data":"Syndicating your content is the perfect way to extend your reach. If you avoid the duplicate content trap and always target relevant sites, syndication can drive more customers to your site without costing you a bundle. With so many businesses competing in the marketplace, having your content on multiple sites can give you a real competitive edge. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With membership websites, it\u2019s not just about keeping up with your competitors, it\u2019s about trying to get ahead of them. And with the <a href=\"https:\/\/memberpress.com\/blog\/help-members-find-purchase-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of e-learning<\/a>, content syndication can be a way of attracting new students. <\/p>","content":[{"type":"text","data":"With membership websites, it\u2019s not just about keeping up with your competitors, it\u2019s about trying to get ahead of them. And with the <a href=\"https:\/\/memberpress.com\/blog\/help-members-find-purchase-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of e-learning<\/a>, content syndication can be a way of attracting new students. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Businesses and customers are increasingly tech-savvy. Customers may access your platforms from multiple devices, so when your content is spread over multiple sites, there's a greater chance you'll fit with their preferences.<\/p>","content":[{"type":"text","data":"Businesses and customers are increasingly tech-savvy. Customers may access your platforms from multiple devices, so when your content is spread over multiple sites, there's a greater chance you'll fit with their preferences."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is all part of an overall holistic approach where you recognize the need for far more than a single blinkered approach, and where businesses now serve their customers through as many varied channels as possible, including by using things like <a href=\"https:\/\/www.ringcentral.co.uk\/multi-level-ivr.html\" target=\"_blank\" rel=\"noreferrer noopener\">multi-level IVR<\/a> and business VoIP for customer service. This and other types of automation, such as RPA software, will also help you give the time and attention needed to get content syndication right.<\/p>","content":[{"type":"text","data":"This is all part of an overall holistic approach where you recognize the need for far more than a single blinkered approach, and where businesses now serve their customers through as many varied channels as possible, including by using things like <a href=\"https:\/\/www.ringcentral.co.uk\/multi-level-ivr.html\" target=\"_blank\" rel=\"noreferrer noopener\">multi-level IVR<\/a> and business VoIP for customer service. This and other types of automation, such as RPA software, will also help you give the time and attention needed to get content syndication right."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have additional questions about how to do content syndication? Let us know in the comments!<\/p>","content":[{"type":"text","data":"Do you have additional questions about how to do content syndication? Let us know in the comments!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/26122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/50325"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=26122"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/26122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/27530"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=26122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=26122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=26122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}