WHAT'S INSIDE<\/p>\nToggle<\/span>

What is Content Syndication?<\/a><\/li>
The Dangers of Duplicate Content<\/a>
- How to Avoid Duplicate Content Issues<\/a><\/li><\/ul><\/li>
- Why is Content Syndication a Good Idea?<\/a>
  - Why syndicate your content?<\/a><\/li>
  - Why syndicate other\u2019s content on your membership site?<\/a><\/li><\/ul><\/li>
  - How to Syndicate Your Content<\/a>
    - Paid Syndication<\/a><\/li>
    - Free Syndication<\/a><\/li><\/ul><\/li>
    - The Takeaway<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
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      Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.\u201d <\/em><\/p>\n<\/blockquote>\n\n\n\n
      <\/p>\n\n\n\n
      In 2021, we can sometimes feel overwhelmed by content \u2013 on social media, on websites, and through our mobile devices. So it\u2019s now more important than ever to make your content stand out and also to get it out to the largest possible audience. <\/p>\n\n\n\n
      The way we do business, and connect with customers, has changed dramatically in recent years, and certainly since 1996. The advent of technology that allows us to video call<\/a> or hold virtual meetings is part of these overall changes. Website optimization<\/a> is one crucial step forward in this ever-evolving world, but there are other factors. <\/p>\n\n\n\n
      Our primary target is to connect our businesses (of any type) with our target demographics. And we want to maximize the amount of customers we retain and attract. Part of doing that is ensuring as many people as possible read our content and then go to our website or app. This can cover any type of content, including creating the best online learning content<\/a>. <\/p>\n\n\n\n
      One way of doing this is through content syndication. But what exactly does that mean? How do we do it and what does it mean for our businesses? <\/p>\n\n\n\n
      <\/span>What is Content Syndication?<\/span><\/h2>\n\n\n\n
      $\"Content$ <\/a><\/figure>\n\n\n\n
      Content syndication is getting previously published content reproduced<\/a> on other websites. This offers benefits to both the content creator and the other site. It exposes the creator\u2019s content to a wider audience, potentially attracting new customers. And the site that publishes the syndicated content gets fresh and interesting content that helps raise their visibility. <\/p>\n\n\n\n
      To be properly syndicated, the reproduced content should highlight the fact that the article, infographic, etc. is also published on another website. That highlight should give the relevant information and include a link to where the content was originally published. It might also give credit to the original author\/creator. To give an example:<\/p>\n\n\n\n
      This article originally appeared on memberpress.com\u2019s blog:<\/em><\/p>\n\n\n\n
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      How to Protect Content Based on Roles and Capabilities with MemberPress<\/a><\/blockquote><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p>If you decide to syndicate content on your membership site\u2019s blog, it\u2019s crucial you give attribution, not only as a matter of copyright and good etiquette, but also to avoid it being labelled as duplicate content. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\"><img decoding=\"async\" width=\"900\" height=\"680\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\" alt=\"Illustration of A\/B testing featuring robot\" class=\"wp-image-52558\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png 900w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-300x227.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-768x580.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-225x170.png 225w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-813x614.png 813w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-686x518.png 686w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0-156x118.png 156w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption class=\"wp-element-caption\">Image Courtesy: Seobility<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Dangers_of_Duplicate_Content\"><\/span>The Dangers of Duplicate Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Search engines, and especially Google, don\u2019t like duplicate content. The algorithms and bots used by search engines view duplicate content as a form of plagiarism, and the SEO ranking of any page they deem duplicated will suffer as a result. This can even happen when you create two similar domains with identical content. <\/p>\n\n\n\n<p>There are several scenarios where duplicated content can occur:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web pages provided for printing<\/li>\n\n\n\n<li>Ecommerce stores where products have more than one linked URL<\/li>\n\n\n\n<li>Forums or other channels where pages are optimized for access by mobile devices<\/li>\n<\/ul>\n\n\n\n<p>While most duplicated content happens unintentionally, there are cases where businesses deliberately duplicate some content to try and manipulate search engine rankings in their favor. If Google thinks this is happening, it may penalize the site in its rankings or, in some cases, remove that site from search results altogether. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Avoid_Duplicate_Content_Issues\"><\/span>How to Avoid Duplicate Content Issues<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To ensure that syndicated content is not labelled as duplicate within your own domains and platforms, you need to do something called <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/consolidate-duplicate-urls\" target=\"_blank\" rel=\"noreferrer noopener\">canonicalization<\/a>. This is a process where you consolidate either more than one URL that leads to the same content or different pages with identical content. <\/p>\n\n\n\n<p>The process involves either you or Google choosing one specific URL as the canonical version \u2013 the one to be primarily crawled by their search bots \u2013 and the other URLs as duplicates that will be crawled less often if at all. There are a number of reasons why you want your results to focus on that single canonical URL:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You may want only one URL to appear in searches, and for people to access products and services via that one URL.<\/li>\n\n\n\n<li>If your content is syndicated elsewhere, you want any links from other pages to go direct to your preferred URL. <\/li>\n\n\n\n<li>Better metrics. With duplicated URLs, you don\u2019t get an ideal snapshot of how a particular product is performing. <\/li>\n\n\n\n<li>Reduced crawl time. It\u2019s best if Google\u2019s bots focus on your new or revised pages rather than wasting time on duplicated, multiple URLs. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Content_Syndication_a_Good_Idea\"><\/span>Why is Content Syndication a Good Idea?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\"><img decoding=\"async\" width=\"960\" height=\"650\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\" alt=\"social media marketing word cloud\" class=\"wp-image-52964\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png 960w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-300x203.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-768x520.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-251x170.png 251w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-840x569.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-700x474.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud-156x106.png 156w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_syndicate_your_content\"><\/span>Why syndicate your content?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No matter what type of content you produce, from blog posts to images and infographics, your aim is to have that content read by as many people as possible. For example, an online photography course creator might want to share a <a href=\"https:\/\/www.pixpa.com\/examples\/photography\" target=\"_blank\" rel=\"noreferrer noopener\">great photography portfolio<\/a> with the hopes of attracting more students. With any <a href=\"https:\/\/memberpress.com\/blog\/how-to-promote-your-membership-site-with-pushengage\/\" target=\"_blank\" rel=\"noreferrer noopener\">membership site<\/a>, increasing the size of the blog audience increases the potential for attracting new members. <\/p>\n\n\n\n<p>Unless your site already has a large amount of daily unique visits, your content won\u2019t be seen by a large audience if it sits on only one web page. Marketers face this problem every time they <a href=\"https:\/\/www.themecircle.net\/seasoned-content-creators-monitor-analytics-reasons\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at relevant metrics<\/a>. Their great content is not getting enough views, which means that not enough people are buying the associated product or service.<\/p>\n\n\n\n<p>Content syndication is a cost-effective way to fix that problem, boosting your brand or product awareness, improving your SEO rankings and performance, and, ultimately, driving more customers to make a purchase. Getting your content reproduced on a large number of relevant sites and platforms opens your content to a far wider audience than before.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why syndicate other\u2019s content on your membership site?<\/h3>\n\n\n\n<p>As mentioned, syndication benefits both the content creator and the site that syndicates the content. That\u2019s because, when you publish outside content on your site, you\u2019re potentially gaining the audience of and benefitting from the reputation of the content creator. It goes without saying, then, that the key is to only syndicate content from high quality sources.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Syndicate_Your_Content\"><\/span>How to Syndicate Your Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once you know you want to syndicate your content, you need to decide how you\u2019ll syndicate it. Obviously, you want your content on platforms that are relevant to the subject matter. There is little point having an article regarding\u00a0<a href=\"https:\/\/www.ringcentral.co.uk\/office\/features\/intercom-phone-system\/overview.html\" target=\"_blank\" rel=\"noreferrer noopener\">VoIP intercom<\/a>\u00a0on a plumbing website. <\/p>\n\n\n\n<p>Relevance is key because, just as businesses are continually using different types of web applications to stay relevant, consumers are continually visiting various sites to gain information and stay informed. <\/p>\n\n\n\n<p>There are two main routes to choose from: paid syndication and free syndication. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paid_Syndication\"><\/span>Paid Syndication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Most big companies who go down the syndication route will opt for a hybrid of paid and free publishing. For paid syndication, it works much the same as paid ads. You set a budget, identify your primary demographic focus and cost per click, and then your host presents your article or other content to its readers\/viewers with that all-important link to your site or online course. <\/p>\n\n\n\n<p>Luckily for marketers, the process of paid syndication is fairly easy these days. There are two major websites that help you with this, <a href=\"https:\/\/www.outbrain.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outbrain<\/a> and <a href=\"https:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taboola<\/a>. So getting your content to that wider audience only takes a few clicks. <\/p>\n\n\n\n<p>What should be noted here is that paid syndication may not increase your SEO ranking. But what it can do is get your content onto major websites and in front of the huge potential audiences they serve. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Free_Syndication\"><\/span>Free Syndication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\"><img decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\" alt=\"letter tiles\" class=\"wp-image-52967\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png 960w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-300x225.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-768x576.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-227x170.png 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-819x614.png 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-912x684.png 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-691x518.png 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles-156x117.png 156w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<p>We all love free things, and syndication is no different. The best thing about free syndication is that it doesn\u2019t mean you have to sacrifice quality in any way. The <a href=\"https:\/\/outgrow.co\/blog\/collaboration-tools-remote-content-teams\" target=\"_blank\" rel=\"noreferrer noopener\">best collaboration tools to create content<\/a> can also enable you to identify potential targets for free syndication for the content you create. <\/p>\n\n\n\n<p>There are four main places you can syndicate your content with no added costs:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Bigger Websites<\/h4>\n\n\n\n<p>The benefit of reproducing your content on a larger site is that you amplify your reach, so more people will read the content you\u2019ve created. The downside is that if a person can read your entire article on the host\u2019s site, they may not be inclined to click through to your website. However, this is still a great way to raise your brand\u2019s profile.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Guest Posts\/Blogs<\/h4>\n\n\n\n<p>A lot of bigger sites prefer original content over reproduced content, but this can work in your favor, too. It can be worth publishing new content as a guest and getting access to that bigger audience. Your guest content may (if allowed) contain links back to your products, and you can (again if allowed) then syndicate that content back to your own platforms.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Smaller or Similar Websites<\/h4>\n\n\n\n<p>It\u2019s not always about reaching a bigger audience. It can also be beneficial to reach a more focused audience. This can work especially well if you\u2019re dealing with specialist or niche subjects. You can syndicate previously published content from your own platforms to sites where you know the audiences have similar interests.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Get Noticed with Great Content <\/h4>\n\n\n\n<p>Getting syndicated isn\u2019t always about you being proactive. If your content is informative (for example, content that contains verifiable facts and figures, graphs, infographics, etc.) then websites may approach you. It will often be the case that they publish only part of the original piece but link back to the original source. While this isn\u2019t the usual form of syndication, it achieves your original aim, which is to extend the reach of your articles and content. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>The Takeaway<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png\"><img decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png\" alt=\"SEO graphic\" class=\"wp-image-52969\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png 960w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-300x200.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-768x512.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-255x170.png 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-840x560.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-700x467.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic-600x400.png 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<p>Syndicating your content is the perfect way to extend your reach. If you avoid the duplicate content trap and always target relevant sites, syndication can drive more customers to your site without costing you a bundle. With so many businesses competing in the marketplace, having your content on multiple sites can give you a real competitive edge. <\/p>\n\n\n\n<p>With membership websites, it\u2019s not just about keeping up with your competitors, it\u2019s about trying to get ahead of them. And with the <a href=\"https:\/\/memberpress.com\/blog\/help-members-find-purchase-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of e-learning<\/a>, content syndication can be a way of attracting new students. <\/p>\n\n\n\n<p>Businesses and customers are increasingly tech-savvy. Customers may access your platforms from multiple devices, so when your content is spread over multiple sites, there\u2019s a greater chance you\u2019ll fit with their preferences.<\/p>\n\n\n\n<p>This is all part of an overall holistic approach where you recognize the need for far more than a single blinkered approach, and where businesses now serve their customers through as many varied channels as possible, including by using things like <a href=\"https:\/\/www.ringcentral.co.uk\/multi-level-ivr.html\" target=\"_blank\" rel=\"noreferrer noopener\">multi-level IVR<\/a> and business VoIP for customer service. This and other types of automation, such as RPA software, will also help you give the time and attention needed to get content syndication right.<\/p>\n\n\n\n<p>Do you have additional questions about how to do content syndication? Let us know in the comments!<\/p>\n\n\n\n<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don\u2019t forget to subscribe in the <a href=\"https:\/\/memberpress.com\/go\/box\" title=\"Box affiliate link\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">box<\/a> below.<\/strong><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Back in 1996, Bill Gates wrote an article entitled \u201cContent is King\u201d. He was referring to any type of content that could be published on the internet, from articles to videos and infographics. But his views are as relevant today as they were in 1996. One point that he made in that article which really [\u2026]<\/p>\n","protected":false},"author":50325,"featured_media":27530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,120,134,94,792],"tags":[118,363,862],"class_list":{"0":"post-26122","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-content","9":"category-how-to-2","10":"category-marketing","11":"category-courses","12":"tag-content-creation","13":"tag-content-marketing-strategy","14":"tag-outreach","15":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Knowing how to do content syndication can expand your reach. 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He was referring to any type of content that could be published on the internet, from articles to videos and infographics. But his views are as relevant today as they were in 1996. One point that he made in that article which really stands out was:<\/p>","content":[{"type":"text","data":"Back in 1996, Bill Gates wrote an article entitled \u201c<a href=\"https:\/\/medium.com\/@HeathEvans\/content-is-king-essay-by-bill-gates-1996-df74552f80d9\" target=\"_blank\" rel=\"noreferrer noopener\">Content is King<\/a>''. He was referring to any type of content that could be published on the internet, from articles to videos and infographics. But his views are as relevant today as they were in 1996. One point that he made in that article which really stands out was:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/quote","render":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.\u201d <\/em><\/p>\n<\/blockquote>","content":"Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.\u201d","quote_blocks":[{"type":"core\/paragraph","render":"<p><em>Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.\u201d <\/em><\/p>","content":[{"type":"text","data":"<em>Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.\u201d <\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{"layout":"default","parent_style":{}}}}],"data":{"fontSize":"normal"},"style":{"layout":"default","parent_style":{}}},{"type":"core\/paragraph","render":"<p><\/p>","content":[{"type":"text","data":"<p><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In 2021, we can sometimes feel overwhelmed by content \u2013 on social media, on websites, and through our mobile devices. So it's now more important than ever to make your content stand out and also to get it out to the largest possible audience. <\/p>","content":[{"type":"text","data":"In 2021, we can sometimes feel overwhelmed by content \u2013 on social media, on websites, and through our mobile devices. So it's now more important than ever to make your content stand out and also to get it out to the largest possible audience. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The way we do business, and connect with customers, has changed dramatically in recent years, and certainly since 1996. The advent of technology that allows us to <a href=\"https:\/\/www.ringcentral.co.uk\/video-call.html\" target=\"_blank\" rel=\"noreferrer noopener\">video call<\/a> or hold virtual meetings is part of these overall changes. <a href=\"https:\/\/vwo.com\/website-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website optimization<\/a> is one crucial step forward in this ever-evolving world, but there are other factors. <\/p>","content":[{"type":"text","data":"The way we do business, and connect with customers, has changed dramatically in recent years, and certainly since 1996. The advent of technology that allows us to <a href=\"https:\/\/www.ringcentral.co.uk\/video-call.html\" target=\"_blank\" rel=\"noreferrer noopener\">video call<\/a> or hold virtual meetings is part of these overall changes. <a href=\"https:\/\/vwo.com\/website-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website optimization<\/a> is one crucial step forward in this ever-evolving world, but there are other factors. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Our primary target is to connect our businesses (of any type) with our target demographics. And we want to maximize the amount of customers we retain and attract. Part of doing that is ensuring as many people as possible read our content and then go to our website or app. This can cover any type of content, including creating the <a href=\"https:\/\/flippingbook.com\/blog\/crafting-online-learning-content-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">best online learning content<\/a>. <\/p>","content":[{"type":"text","data":"Our primary target is to connect our businesses (of any type) with our target demographics. And we want to maximize the amount of customers we retain and attract. Part of doing that is ensuring as many people as possible read our content and then go to our website or app. This can cover any type of content, including creating the <a href=\"https:\/\/flippingbook.com\/blog\/crafting-online-learning-content-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">best online learning content<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One way of doing this is through content syndication. But what exactly does that mean? How do we do it and what does it mean for our businesses? <\/p>","content":[{"type":"text","data":"One way of doing this is through content syndication. But what exactly does that mean? How do we do it and what does it mean for our businesses? "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">What is Content Syndication?<\/h2>","content":"What is Content Syndication?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png\" alt=\"Content marketing\" class=\"wp-image-52963\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png","alt":"Content marketing","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/content-marketing.png","linkDestination":"media"},"style":{"width":960,"height":640,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Content syndication is getting previously published<a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> content reproduced<\/a> on other websites. This offers benefits to both the content creator and the other site. It exposes the creator's content to a wider audience, potentially attracting new customers. And the site that publishes the syndicated content gets fresh and interesting content that helps raise their visibility. <\/p>","content":[{"type":"text","data":"Content syndication is getting previously published<a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> content reproduced<\/a> on other websites. This offers benefits to both the content creator and the other site. It exposes the creator's content to a wider audience, potentially attracting new customers. And the site that publishes the syndicated content gets fresh and interesting content that helps raise their visibility. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To be properly syndicated, the reproduced content should highlight the fact that the article, infographic, etc. is also published on another website. That highlight should give the relevant information and include a link to where the content was originally published. It might also give credit to the original author\/creator. To give an example:<\/p>","content":[{"type":"text","data":"To be properly syndicated, the reproduced content should highlight the fact that the article, infographic, etc. is also published on another website. That highlight should give the relevant information and include a link to where the content was originally published. It might also give credit to the original author\/creator. To give an example:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><em>This article originally appeared on memberpress.com\u2019s blog:<\/em><\/p>","content":[{"type":"text","data":"<em>This article originally appeared on memberpress.com\u2019s blog:<\/em>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<blockquote class=\"wp-embedded-content\" data-secret=\"hZDdmE8SK2\"><a href=\"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/\">How to Protect Content Based on Roles and Capabilities with MemberPress<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"“How to Protect Content Based on Roles and Capabilities with MemberPress” — MemberPress\" src=\"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/embed\/#?secret=QjGpmoyRvX#?secret=hZDdmE8SK2\" data-secret=\"hZDdmE8SK2\" width=\"100%\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>","content":"<blockquote class=\"wp-embedded-content\" data-secret=\"hZDdmE8SK2\"><a href=\"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/\">How to Protect Content Based on Roles and Capabilities with MemberPress<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"“How to Protect Content Based on Roles and Capabilities with MemberPress” — MemberPress\" src=\"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/embed\/#?secret=QjGpmoyRvX#?secret=hZDdmE8SK2\" data-secret=\"hZDdmE8SK2\" width=\"100%\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>","data":{"provider":"memberpress","type":"wp-embed","align":"center","src":"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/","url":"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you decide to syndicate content on your membership site's blog, it's crucial you give attribution, not only as a matter of copyright and good etiquette, but also to avoid it being labelled as duplicate content. <\/p>","content":[{"type":"text","data":"If you decide to syndicate content on your membership site's blog, it's crucial you give attribution, not only as a matter of copyright and good etiquette, but also to avoid it being labelled as duplicate content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png\" alt=\"Illustration of A\/B testing featuring robot\" class=\"wp-image-52558\"\/><\/a><figcaption class=\"wp-element-caption\">Image Courtesy: Seobility<\/figcaption><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png","alt":"Illustration of A\/B testing featuring robot","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/pasted-image-0.png","caption":"Image Courtesy: Seobility","linkDestination":"media"},"style":{"width":900,"height":680,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Dangers of Duplicate Content<\/h2>","content":"The Dangers of Duplicate Content","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Search engines, and especially Google, don't like duplicate content. The algorithms and bots used by search engines view duplicate content as a form of plagiarism, and the SEO ranking of any page they deem duplicated will suffer as a result. This can even happen when you create two similar domains with identical content. <\/p>","content":[{"type":"text","data":"Search engines, and especially Google, don't like duplicate content. The algorithms and bots used by search engines view duplicate content as a form of plagiarism, and the SEO ranking of any page they deem duplicated will suffer as a result. This can even happen when you create two similar domains with identical content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are several scenarios where duplicated content can occur:<\/p>","content":[{"type":"text","data":"There are several scenarios where duplicated content can occur:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>Web pages provided for printing<\/li>\n\n\n\n<li>Ecommerce stores where products have more than one linked URL<\/li>\n\n\n\n<li>Forums or other channels where pages are optimized for access by mobile devices<\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>Web pages provided for printing<\/li>\n\n\n\n<li>Ecommerce stores where products have more than one linked URL<\/li>\n\n\n\n<li>Forums or other channels where pages are optimized for access by mobile devices<\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>Web pages provided for printing<\/li>","content":"Web pages provided for printing","data":{"text":"Web pages provided for printing"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Ecommerce stores where products have more than one linked URL<\/li>","content":"Ecommerce stores where products have more than one linked URL","data":{"text":"Ecommerce stores where products have more than one linked URL"},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Forums or other channels where pages are optimized for access by mobile devices<\/li>","content":"Forums or other channels where pages are optimized for access by mobile devices","data":{"text":"Forums or other channels where pages are optimized for access by mobile devices"},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While most duplicated content happens unintentionally, there are cases where businesses deliberately duplicate some content to try and manipulate search engine rankings in their favor. If Google thinks this is happening, it may penalize the site in its rankings or, in some cases, remove that site from search results altogether. <\/p>","content":[{"type":"text","data":"While most duplicated content happens unintentionally, there are cases where businesses deliberately duplicate some content to try and manipulate search engine rankings in their favor. If Google thinks this is happening, it may penalize the site in its rankings or, in some cases, remove that site from search results altogether. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">How to Avoid Duplicate Content Issues<\/h3>","content":"How to Avoid Duplicate Content Issues","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>To ensure that syndicated content is not labelled as duplicate within your own domains and platforms, you need to do something called <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/consolidate-duplicate-urls\" target=\"_blank\" rel=\"noreferrer noopener\">canonicalization<\/a>. This is a process where you consolidate either more than one URL that leads to the same content or different pages with identical content. <\/p>","content":[{"type":"text","data":"To ensure that syndicated content is not labelled as duplicate within your own domains and platforms, you need to do something called <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/consolidate-duplicate-urls\" target=\"_blank\" rel=\"noreferrer noopener\">canonicalization<\/a>. This is a process where you consolidate either more than one URL that leads to the same content or different pages with identical content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The process involves either you or Google choosing one specific URL as the canonical version \u2013 the one to be primarily crawled by their search bots \u2013 and the other URLs as duplicates that will be crawled less often if at all. There are a number of reasons why you want your results to focus on that single canonical URL:<\/p>","content":[{"type":"text","data":"The process involves either you or Google choosing one specific URL as the canonical version \u2013 the one to be primarily crawled by their search bots \u2013 and the other URLs as duplicates that will be crawled less often if at all. There are a number of reasons why you want your results to focus on that single canonical URL:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\">\n<li>You may want only one URL to appear in searches, and for people to access products and services via that one URL.<\/li>\n\n\n\n<li>If your content is syndicated elsewhere, you want any links from other pages to go direct to your preferred URL. <\/li>\n\n\n\n<li>Better metrics. With duplicated URLs, you don't get an ideal snapshot of how a particular product is performing. <\/li>\n\n\n\n<li>Reduced crawl time. It\u2019s best if Google\u2019s bots focus on your new or revised pages rather than wasting time on duplicated, multiple URLs. <\/li>\n<\/ul>","content":"<ul class=\"wp-block-list\">\n<li>You may want only one URL to appear in searches, and for people to access products and services via that one URL.<\/li>\n\n\n\n<li>If your content is syndicated elsewhere, you want any links from other pages to go direct to your preferred URL. <\/li>\n\n\n\n<li>Better metrics. With duplicated URLs, you don't get an ideal snapshot of how a particular product is performing. <\/li>\n\n\n\n<li>Reduced crawl time. It\u2019s best if Google\u2019s bots focus on your new or revised pages rather than wasting time on duplicated, multiple URLs. <\/li>\n<\/ul>","listItemData":[{"type":"core\/list-item","render":"<li>You may want only one URL to appear in searches, and for people to access products and services via that one URL.<\/li>","content":"You may want only one URL to appear in searches, and for people to access products and services via that one URL.","data":{"text":"You may want only one URL to appear in searches, and for people to access products and services via that one URL."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>If your content is syndicated elsewhere, you want any links from other pages to go direct to your preferred URL. <\/li>","content":"If your content is syndicated elsewhere, you want any links from other pages to go direct to your preferred URL.","data":{"text":"If your content is syndicated elsewhere, you want any links from other pages to go direct to your preferred URL."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Better metrics. With duplicated URLs, you don't get an ideal snapshot of how a particular product is performing. <\/li>","content":"Better metrics. With duplicated URLs, you don't get an ideal snapshot of how a particular product is performing.","data":{"text":"Better metrics. With duplicated URLs, you don't get an ideal snapshot of how a particular product is performing."},"style":{"parent_style":{}}},{"type":"core\/list-item","render":"<li>Reduced crawl time. It\u2019s best if Google\u2019s bots focus on your new or revised pages rather than wasting time on duplicated, multiple URLs. <\/li>","content":"Reduced crawl time. It\u2019s best if Google\u2019s bots focus on your new or revised pages rather than wasting time on duplicated, multiple URLs.","data":{"text":"Reduced crawl time. It\u2019s best if Google\u2019s bots focus on your new or revised pages rather than wasting time on duplicated, multiple URLs."},"style":{"parent_style":{}}}],"data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why is Content Syndication a Good Idea?<\/h2>","content":"Why is Content Syndication a Good Idea?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png\" alt=\"social media marketing word cloud\" class=\"wp-image-52964\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png","alt":"social media marketing word cloud","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/social-media-marketing-word-cloud.png","linkDestination":"media"},"style":{"width":960,"height":650,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Why syndicate your content?<\/h3>","content":"Why syndicate your content?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>No matter what type of content you produce, from blog posts to images and infographics, your aim is to have that content read by as many people as possible. For example, an online photography course creator might want to share a <a href=\"https:\/\/www.pixpa.com\/examples\/photography\" target=\"_blank\" rel=\"noreferrer noopener\">great photography portfolio<\/a> with the hopes of attracting more students. With any <a href=\"https:\/\/memberpress.com\/blog\/how-to-promote-your-membership-site-with-pushengage\/\" target=\"_blank\" rel=\"noreferrer noopener\">membership site<\/a>, increasing the size of the blog audience increases the potential for attracting new members. <\/p>","content":[{"type":"text","data":"No matter what type of content you produce, from blog posts to images and infographics, your aim is to have that content read by as many people as possible. For example, an online photography course creator might want to share a <a href=\"https:\/\/www.pixpa.com\/examples\/photography\" target=\"_blank\" rel=\"noreferrer noopener\">great photography portfolio<\/a> with the hopes of attracting more students. With any <a href=\"https:\/\/memberpress.com\/blog\/how-to-promote-your-membership-site-with-pushengage\/\" target=\"_blank\" rel=\"noreferrer noopener\">membership site<\/a>, increasing the size of the blog audience increases the potential for attracting new members. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Unless your site already has a large amount of daily unique visits, your content won't be seen by a large audience if it sits on only one web page. Marketers face this problem every time they <a href=\"https:\/\/www.themecircle.net\/seasoned-content-creators-monitor-analytics-reasons\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at relevant metrics<\/a>. Their great content is not getting enough views, which means that not enough people are buying the associated product or service.<\/p>","content":[{"type":"text","data":"Unless your site already has a large amount of daily unique visits, your content won't be seen by a large audience if it sits on only one web page. Marketers face this problem every time they <a href=\"https:\/\/www.themecircle.net\/seasoned-content-creators-monitor-analytics-reasons\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at relevant metrics<\/a>. Their great content is not getting enough views, which means that not enough people are buying the associated product or service."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Content syndication is a cost-effective way to fix that problem, boosting your brand or product awareness, improving your SEO rankings and performance, and, ultimately, driving more customers to make a purchase. Getting your content reproduced on a large number of relevant sites and platforms opens your content to a far wider audience than before.<\/p>","content":[{"type":"text","data":"Content syndication is a cost-effective way to fix that problem, boosting your brand or product awareness, improving your SEO rankings and performance, and, ultimately, driving more customers to make a purchase. Getting your content reproduced on a large number of relevant sites and platforms opens your content to a far wider audience than before."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Why syndicate other's content on your membership site?<\/h3>","content":"Why syndicate other's content on your membership site?","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>As mentioned, syndication benefits both the content creator and the site that syndicates the content. That's because, when you publish outside content on your site, you're potentially gaining the audience of and benefitting from the reputation of the content creator. It goes without saying, then, that the key is to only syndicate content from high quality sources.<\/p>","content":[{"type":"text","data":"As mentioned, syndication benefits both the content creator and the site that syndicates the content. That's because, when you publish outside content on your site, you're potentially gaining the audience of and benefitting from the reputation of the content creator. It goes without saying, then, that the key is to only syndicate content from high quality sources."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Syndicate Your Content<\/h2>","content":"How to Syndicate Your Content","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Once you know you want to syndicate your content, you need to decide how you'll syndicate it. Obviously, you want your content on platforms that are relevant to the subject matter. There is little point having an article regarding <a href=\"https:\/\/www.ringcentral.co.uk\/office\/features\/intercom-phone-system\/overview.html\" target=\"_blank\" rel=\"noreferrer noopener\">VoIP intercom<\/a> on a plumbing website. <\/p>","content":[{"type":"text","data":"Once you know you want to syndicate your content, you need to decide how you'll syndicate it. Obviously, you want your content on platforms that are relevant to the subject matter. There is little point having an article regarding <a href=\"https:\/\/www.ringcentral.co.uk\/office\/features\/intercom-phone-system\/overview.html\" target=\"_blank\" rel=\"noreferrer noopener\">VoIP intercom<\/a> on a plumbing website. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Relevance is key because, just as businesses are continually using different types of web applications to stay relevant, consumers are continually visiting various sites to gain information and stay informed. <\/p>","content":[{"type":"text","data":"Relevance is key because, just as businesses are continually using different types of web applications to stay relevant, consumers are continually visiting various sites to gain information and stay informed. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are two main routes to choose from: paid syndication and free syndication. <\/p>","content":[{"type":"text","data":"There are two main routes to choose from: paid syndication and free syndication. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Paid Syndication<\/h3>","content":"Paid Syndication","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Most big companies who go down the syndication route will opt for a hybrid of paid and free publishing. For paid syndication, it works much the same as paid ads. You set a budget, identify your primary demographic focus and cost per click, and then your host presents your article or other content to its readers\/viewers with that all-important link to your site or online course. <\/p>","content":[{"type":"text","data":"Most big companies who go down the syndication route will opt for a hybrid of paid and free publishing. For paid syndication, it works much the same as paid ads. You set a budget, identify your primary demographic focus and cost per click, and then your host presents your article or other content to its readers\/viewers with that all-important link to your site or online course. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Luckily for marketers, the process of paid syndication is fairly easy these days. There are two major websites that help you with this, <a href=\"https:\/\/www.outbrain.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outbrain<\/a> and <a href=\"https:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taboola<\/a>. So getting your content to that wider audience only takes a few clicks. <\/p>","content":[{"type":"text","data":"Luckily for marketers, the process of paid syndication is fairly easy these days. There are two major websites that help you with this, <a href=\"https:\/\/www.outbrain.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Outbrain<\/a> and <a href=\"https:\/\/www.taboola.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Taboola<\/a>. So getting your content to that wider audience only takes a few clicks. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>What should be noted here is that paid syndication may not increase your SEO ranking. But what it can do is get your content onto major websites and in front of the huge potential audiences they serve. <\/p>","content":[{"type":"text","data":"What should be noted here is that paid syndication may not increase your SEO ranking. But what it can do is get your content onto major websites and in front of the huge potential audiences they serve. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Free Syndication<\/h3>","content":"Free Syndication","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png\" alt=\"letter tiles\" class=\"wp-image-52967\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png","alt":"letter tiles","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/letter-tiles.png","linkDestination":"media"},"style":{"width":960,"height":720,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>We all love free things, and syndication is no different. The best thing about free syndication is that it doesn't mean you have to sacrifice quality in any way. The <a href=\"https:\/\/outgrow.co\/blog\/collaboration-tools-remote-content-teams\" target=\"_blank\" rel=\"noreferrer noopener\">best collaboration tools to create content<\/a> can also enable you to identify potential targets for free syndication for the content you create. <\/p>","content":[{"type":"text","data":"We all love free things, and syndication is no different. The best thing about free syndication is that it doesn't mean you have to sacrifice quality in any way. The <a href=\"https:\/\/outgrow.co\/blog\/collaboration-tools-remote-content-teams\" target=\"_blank\" rel=\"noreferrer noopener\">best collaboration tools to create content<\/a> can also enable you to identify potential targets for free syndication for the content you create. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are four main places you can syndicate your content with no added costs:<\/p>","content":[{"type":"text","data":"There are four main places you can syndicate your content with no added costs:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">1. Bigger Websites<\/h4>","content":"1. Bigger Websites","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>The benefit of reproducing your content on a larger site is that you amplify your reach, so more people will read the content you've created. The downside is that if a person can read your entire article on the host\u2019s site, they may not be inclined to click through to your website. However, this is still a great way to raise your brand\u2019s profile.<\/p>","content":[{"type":"text","data":"The benefit of reproducing your content on a larger site is that you amplify your reach, so more people will read the content you've created. The downside is that if a person can read your entire article on the host\u2019s site, they may not be inclined to click through to your website. However, this is still a great way to raise your brand\u2019s profile."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">2. Guest Posts\/Blogs<\/h4>","content":"2. Guest Posts\/Blogs","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>A lot of bigger sites prefer original content over reproduced content, but this can work in your favor, too. It can be worth publishing new content as a guest and getting access to that bigger audience. Your guest content may (if allowed) contain links back to your products, and you can (again if allowed) then syndicate that content back to your own platforms.<\/p>","content":[{"type":"text","data":"A lot of bigger sites prefer original content over reproduced content, but this can work in your favor, too. It can be worth publishing new content as a guest and getting access to that bigger audience. Your guest content may (if allowed) contain links back to your products, and you can (again if allowed) then syndicate that content back to your own platforms."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">3. Smaller or Similar Websites<\/h4>","content":"3. Smaller or Similar Websites","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>It\u2019s not always about reaching a bigger audience. It can also be beneficial to reach a more focused audience. This can work especially well if you're dealing with specialist or niche subjects. You can syndicate previously published content from your own platforms to sites where you know the audiences have similar interests.<\/p>","content":[{"type":"text","data":"It\u2019s not always about reaching a bigger audience. It can also be beneficial to reach a more focused audience. This can work especially well if you're dealing with specialist or niche subjects. You can syndicate previously published content from your own platforms to sites where you know the audiences have similar interests."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">4. Get Noticed with Great Content <\/h4>","content":"4. Get Noticed with Great Content","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Getting syndicated isn't always about you being proactive. If your content is informative (for example, content that contains verifiable facts and figures, graphs, infographics, etc.) then websites may approach you. It will often be the case that they publish only part of the original piece but link back to the original source. While this isn't the usual form of syndication, it achieves your original aim, which is to extend the reach of your articles and content. <\/p>","content":[{"type":"text","data":"Getting syndicated isn't always about you being proactive. If your content is informative (for example, content that contains verifiable facts and figures, graphs, infographics, etc.) then websites may approach you. It will often be the case that they publish only part of the original piece but link back to the original source. While this isn't the usual form of syndication, it achieves your original aim, which is to extend the reach of your articles and content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Takeaway<\/h2>","content":"The Takeaway","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png\" alt=\"SEO graphic\" class=\"wp-image-52969\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png","alt":"SEO graphic","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/SEO-graphic.png","linkDestination":"media"},"style":{"width":960,"height":640,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Syndicating your content is the perfect way to extend your reach. If you avoid the duplicate content trap and always target relevant sites, syndication can drive more customers to your site without costing you a bundle. With so many businesses competing in the marketplace, having your content on multiple sites can give you a real competitive edge. <\/p>","content":[{"type":"text","data":"Syndicating your content is the perfect way to extend your reach. If you avoid the duplicate content trap and always target relevant sites, syndication can drive more customers to your site without costing you a bundle. With so many businesses competing in the marketplace, having your content on multiple sites can give you a real competitive edge. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With membership websites, it\u2019s not just about keeping up with your competitors, it\u2019s about trying to get ahead of them. And with the <a href=\"https:\/\/memberpress.com\/blog\/help-members-find-purchase-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of e-learning<\/a>, content syndication can be a way of attracting new students. <\/p>","content":[{"type":"text","data":"With membership websites, it\u2019s not just about keeping up with your competitors, it\u2019s about trying to get ahead of them. And with the <a href=\"https:\/\/memberpress.com\/blog\/help-members-find-purchase-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">growth of e-learning<\/a>, content syndication can be a way of attracting new students. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Businesses and customers are increasingly tech-savvy. Customers may access your platforms from multiple devices, so when your content is spread over multiple sites, there's a greater chance you'll fit with their preferences.<\/p>","content":[{"type":"text","data":"Businesses and customers are increasingly tech-savvy. Customers may access your platforms from multiple devices, so when your content is spread over multiple sites, there's a greater chance you'll fit with their preferences."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This is all part of an overall holistic approach where you recognize the need for far more than a single blinkered approach, and where businesses now serve their customers through as many varied channels as possible, including by using things like <a href=\"https:\/\/www.ringcentral.co.uk\/multi-level-ivr.html\" target=\"_blank\" rel=\"noreferrer noopener\">multi-level IVR<\/a> and business VoIP for customer service. This and other types of automation, such as RPA software, will also help you give the time and attention needed to get content syndication right.<\/p>","content":[{"type":"text","data":"This is all part of an overall holistic approach where you recognize the need for far more than a single blinkered approach, and where businesses now serve their customers through as many varied channels as possible, including by using things like <a href=\"https:\/\/www.ringcentral.co.uk\/multi-level-ivr.html\" target=\"_blank\" rel=\"noreferrer noopener\">multi-level IVR<\/a> and business VoIP for customer service. This and other types of automation, such as RPA software, will also help you give the time and attention needed to get content syndication right."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have additional questions about how to do content syndication? Let us know in the comments!<\/p>","content":[{"type":"text","data":"Do you have additional questions about how to do content syndication? Let us know in the comments!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! 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