{"id":26736,"date":"2022-02-01T07:00:00","date_gmt":"2022-02-01T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=26736"},"modified":"2023-09-15T10:36:17","modified_gmt":"2023-09-15T14:36:17","slug":"how-to-improve-cash-flow","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-improve-cash-flow\/","title":{"rendered":"Como melhorar rapidamente o fluxo de caixa em seu site (3 dicas importantes)"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p>Um conselho: se o seu site de assinaturas est\u00e1 gerando uma receita saud\u00e1vel, n\u00e3o se acomode! N\u00e3o basta simplesmente obter lucro \u2013 voc\u00ea precisa saber como melhorar o fluxo de caixa para controlar as despesas.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a19ab1e8e8c5\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a19ab1e8e8c5\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-improve-cash-flow\/#Understanding_Cash_Flow_And_Why_Its_Important_to_Your_Membership_Site\" >Entendendo o fluxo de caixa (e por que ele \u00e9 importante para seu site de associa\u00e7\u00e3o)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-improve-cash-flow\/#How_to_Quickly_Improve_Your_Membership_Sites_Cash_Flow_3_Key_Tips\" >Como melhorar rapidamente o fluxo de caixa do seu site de associa\u00e7\u00e3o (3 dicas importantes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-improve-cash-flow\/#1_Analyze_Your_Pricing_and_Payment_Cycles\" >1. Analise seus ciclos de pre\u00e7os e pagamentos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-improve-cash-flow\/#2_Reduce_Your_Churn_Rate\" >2. Reduzir sua taxa de rotatividade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-improve-cash-flow\/#3_Upsell_to_Your_Existing_Members\" >3. Fa\u00e7a upsell para seus membros existentes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-improve-cash-flow\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Felizmente, h\u00e1 maneiras de equilibrar a receita que entra em sua empresa com o dinheiro que sai. <\/p>\n\n\n\n<p>Com algumas dicas simples e pr\u00e1ticas recomendadas, voc\u00ea pode evitar problemas de fluxo de caixa e fazer com que seu site de associa\u00e7\u00e3o se torne um operador eficiente e tranquilo!<\/p>\n\n\n\n<p>Neste artigo, exploraremos o que \u00e9 fluxo de caixa e por que ele \u00e9 importante. Em seguida, compartilharemos tr\u00eas maneiras de melhorar seu fluxo de caixa e garantir que uma falta de fundos n\u00e3o arru\u00edne todo o seu trabalho \u00e1rduo. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"understanding-cash-flow-and-why-it-s-important-to-your-membership-site\">Entendendo o fluxo de caixa (e por que ele \u00e9 importante para seu site de associa\u00e7\u00e3o)<\/h2>\n\n\n\n<p>O fluxo de caixa \u00e9 o <strong>movimento de entrada e sa\u00edda de dinheiro em uma empresa.<\/strong> Ele contabiliza sua receita, bem como seus custos operacionais, como <a href=\"https:\/\/memberpress.com\/go\/wpe\/pricing\/\" title=\"Link de afiliado do WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">hospedagem na web<\/a>despesas de marketing e sal\u00e1rios de funcion\u00e1rios.<\/p>\n\n\n\n<p>A <strong>fluxo de caixa positivo<\/strong> significa que <strong>mais dinheiro est\u00e1 entrando em sua empresa<\/strong> do que sair. Nesse cen\u00e1rio, seus ativos l\u00edquidos est\u00e3o aumentando e seu site de associa\u00e7\u00e3o pode ser considerado um sucesso. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"365\" height=\"247\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/fresh-prince-will-and-jazz-high-five-gif.webp\" alt=\"GIF de cinco pontos\" class=\"wp-image-55155\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/fresh-prince-will-and-jazz-high-five-gif.webp 365w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/fresh-prince-will-and-jazz-high-five-gif-300x203.webp 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/fresh-prince-will-and-jazz-high-five-gif-251x170.webp 251w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/fresh-prince-will-and-jazz-high-five-gif-156x106.webp 156w\" sizes=\"(max-width: 365px) 100vw, 365px\" \/><\/figure>\n\n\n\n<p>Isso o coloca em uma posi\u00e7\u00e3o s\u00f3lida para expandir seus neg\u00f3cios on-line. Por exemplo, voc\u00ea pode investir em novas campanhas de marketing e publicidade, contratar mais funcion\u00e1rios ou atualizar seu plano de hospedagem.<\/p>\n\n\n\n<p>A <strong>fluxo de caixa negativo<\/strong> indica que seu <strong>os ativos l\u00edquidos est\u00e3o diminuindo<\/strong>. Embora possa ser tentador concentrar-se no influxo de dinheiro, \u00e9 importante olhar para o panorama geral. <strong>Voc\u00ea pode estar gerando muita renda e <em>ainda <\/em>t\u00eam um fluxo de caixa negativo<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"335\" height=\"194\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/office-nervous-laughter-gif.webp\" alt=\"gif de risada dolorosa no escrit\u00f3rio\" class=\"wp-image-55150\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/office-nervous-laughter-gif.webp 335w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/office-nervous-laughter-gif-300x174.webp 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/office-nervous-laughter-gif-294x170.webp 294w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/office-nervous-laughter-gif-156x90.webp 156w\" sizes=\"(max-width: 335px) 100vw, 335px\" \/><\/figure>\n\n\n\n<p>O fluxo de caixa negativo \u00e9 normalmente causado por <strong>gastos excessivos<\/strong>. Por exemplo, talvez voc\u00ea tenha contratado mais funcion\u00e1rios do que realmente precisa, ou talvez esteja pagando por ferramentas premium e n\u00e3o as esteja usando em toda a sua extens\u00e3o.<\/p>\n\n\n\n<p>Aprender a melhorar o fluxo de caixa do seu site de associa\u00e7\u00e3o permitir\u00e1 que voc\u00ea garanta que todas as suas despesas sejam cobertas para que voc\u00ea possa se concentrar no crescimento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-quickly-improve-your-membership-site-s-cash-flow-3-key-tips\">Como melhorar rapidamente o fluxo de caixa do seu site de associa\u00e7\u00e3o (3 dicas importantes)<\/h2>\n\n\n\n<p>Gerenciar seu fluxo de caixa \u00e9 essencial para administrar um neg\u00f3cio bem-sucedido. Seu site de associa\u00e7\u00e3o pode ser lucrativo, mas a m\u00e1 gest\u00e3o do fluxo de caixa pode fazer com que voc\u00ea tenha dificuldades para pagar suas contas. Aqui est\u00e3o tr\u00eas maneiras f\u00e1ceis de criar um fluxo de caixa positivo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-analyze-your-pricing-and-payment-cycles\"><span class=\"ez-toc-section\" id=\"1_Analyze_Your_Pricing_and_Payment_Cycles\"><\/span>1. Analise seus ciclos de pre\u00e7os e pagamentos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00c9 bastante comum que <a href=\"https:\/\/memberpress.com\/pt\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">sites de associa\u00e7\u00e3o<\/a> para oferecer v\u00e1rios ciclos de pagamento, por exemplo, <a href=\"https:\/\/memberpress.com\/pt\/blog\/should-your-membership-site-have-yearly-or-monthly-fees\/\" target=\"_blank\" rel=\"noreferrer noopener\">assinaturas mensais e anuais<\/a>. Para incentivar as inscri\u00e7\u00f5es, tamb\u00e9m \u00e9 inteligente criar um <a href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">variedade de assinaturas<\/a> com taxas para acomodar diferentes or\u00e7amentos e necessidades:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-pricing-page-screenshot.png\"><img decoding=\"async\" width=\"890\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-pricing-page-screenshot-890x1024.png\" alt=\"Captura de tela da p\u00e1gina de pre\u00e7os do MemberPress\" class=\"wp-image-33093\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-pricing-page-screenshot-890x1024.png 890w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-pricing-page-screenshot-261x300.png 261w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-pricing-page-screenshot-768x884.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-pricing-page-screenshot-148x170.png 148w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-pricing-page-screenshot-534x614.png 534w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-pricing-page-screenshot-595x684.png 595w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-pricing-page-screenshot-895x1030.png 895w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-pricing-page-screenshot-450x518.png 450w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-pricing-page-screenshot-136x156.png 136w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/MP-pricing-page-screenshot.png 1043w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Para equilibrar suas despesas e receitas, voc\u00ea precisa levar todas essas informa\u00e7\u00f5es em considera\u00e7\u00e3o no seu planejamento financeiro. <\/p>\n\n\n\n<p><strong>Previs\u00e3o precisa de fluxo de caixa<\/strong> ajudar\u00e1 a garantir que voc\u00ea tenha dinheiro suficiente para pagar suas contas. Isso pode significar a diferen\u00e7a entre o crescimento de sua empresa ou a fal\u00eancia.<\/p>\n\n\n\n<p>Para <a href=\"https:\/\/memberpress.com\/pt\/blog\/ways-to-increase-your-membership-sites-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">manter seu fluxo de caixa saud\u00e1vel<\/a>Al\u00e9m disso, talvez voc\u00ea queira experimentar v\u00e1rios modelos de pagamento e pre\u00e7os. Por exemplo, voc\u00ea pode criar um novo n\u00edvel de associa\u00e7\u00e3o premium ou oferecer um desconto para assinaturas anuais.<\/p>\n\n\n\n<p>Muitos sites de associa\u00e7\u00e3o tamb\u00e9m incentivam os clientes a investir em uma assinatura anual, comparando-a cuidadosamente com o pre\u00e7o de uma assinatura mensal. <\/p>\n\n\n\n<p>Ao incentivar novos usu\u00e1rios a fazer um plano de pagamento anual, voc\u00ea pode aumentar imediatamente seu fluxo de caixa.<\/p>\n\n\n\n<p>Embora possa ser tentador simplesmente <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/\" target=\"_blank\" rel=\"noopener\" title=\"Como aumentar os pre\u00e7os sem perder clientes (e at\u00e9 mesmo fazer com que eles gostem mais de voc\u00ea)\">aumentar seus pre\u00e7os<\/a>, isso n\u00e3o garante uma melhoria no fluxo de caixa do seu site de assinaturas. Pre\u00e7os mais altos podem resultar em menos vendas, o que ter\u00e1 um impacto negativo na sua receita.<\/p>\n\n\n\n<p>Fa\u00e7a experimentos com pre\u00e7os e ciclos de pagamento para encontrar o ponto ideal que ofere\u00e7a os melhores retornos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-reduce-your-churn-rate\"><span class=\"ez-toc-section\" id=\"2_Reduce_Your_Churn_Rate\"><\/span>2. Reduzir sua taxa de rotatividade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Churn \u00e9 a taxa na qual os clientes deixam de fazer neg\u00f3cios com seu site de associa\u00e7\u00e3o. Isso pode envolver usu\u00e1rios que n\u00e3o conseguem <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\" title=\"Como criar lembretes de renova\u00e7\u00e3o dignos de convers\u00e3o no MemberPress\">renovar suas assinaturas<\/a>cancelando suas associa\u00e7\u00f5es ou at\u00e9 mesmo solicitando reembolsos.<\/p>\n\n\n\n<p class=\"has-white-color has-theme-primary-background-color has-text-color has-background\">CHURN: a taxa na qual os clientes deixam de fazer neg\u00f3cios com seu site.<\/p>\n\n\n\n<p>Um estudo descobriu que a reten\u00e7\u00e3o de clientes \u00e9 a <a href=\"https:\/\/home.kpmg\/xx\/en\/home\/insights\/2020\/01\/home.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">principal fator de receita<\/a>. Se voc\u00ea puder <a href=\"https:\/\/memberpress.com\/pt\/blog\/reducing-your-membership-sites-churn\/\" target=\"_blank\" rel=\"noreferrer noopener\">reduzir sua taxa de rotatividade<\/a> em apenas 5%, voc\u00ea poderia aumentar seus lucros em at\u00e9 95%, de acordo com estimativas da <a href=\"http:\/\/hbswk.hbs.edu\/archive\/1590.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Escola de Neg\u00f3cios de Harvard<\/a>.<\/p>\n\n\n\n<p>A rotatividade pode ocorrer quando um cliente perde o interesse na sua marca. Com tantos sites \u00e0 escolha, ter\u00e1 de trabalhar arduamente para <a href=\"https:\/\/memberpress.com\/pt\/blog\/5-ways-to-retain-members-on-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">mantenha seus membros engajados<\/a> com seu site.<\/p>\n\n\n\n<p>Novos conte\u00fados ou recursos representam oportunidades para reengajar membros desinteressados. <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> integra-se com <a href=\"https:\/\/memberpress.com\/pt\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">servi\u00e7os de marketing por e-mail<\/a> tais como <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">ActiveCampaign<\/a> para que voc\u00ea possa sempre enviar uma campanha para chamar a aten\u00e7\u00e3o para novas ofertas interessantes:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/activecampaign.png\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/activecampaign-1024x536.png\" alt=\"captura de tela da activecampaign\" class=\"wp-image-23029\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/activecampaign-1024x536.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/activecampaign-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/activecampaign-768x402.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/activecampaign-1536x804.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/09\/activecampaign-2048x1072.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Estudos sugerem que os americanos gastam <a href=\"https:\/\/www.slideshare.net\/adobe\/2019-adobe-email-usage-study\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mais de cinco horas por dia<\/a> verificando suas caixas de entrada pessoais e de trabalho. Uma explos\u00e3o de e-mails pode ser uma maneira eficaz de reacender o interesse de seu p\u00fablico.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m deseja <a href=\"https:\/\/memberpress.com\/pt\/blog\/key-metrics-you-should-be-tracking-in-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">monitorar o engajamento dos membros<\/a>. Por exemplo, rastreie a frequ\u00eancia com que as pessoas fazem login e quantos membros est\u00e3o ativos em seus perfis. Identifique os assinantes que est\u00e3o perdendo o interesse para que voc\u00ea possa tomar medidas para reengaj\u00e1-los. <\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode <a href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-be-segmenting-your-email-lists-and-how-to-get-started\/\" title=\"Como segmentar listas de e-mail (e por que voc\u00ea deve faz\u00ea-lo)\">usar a segmenta\u00e7\u00e3o para atingir clientes desinteressados<\/a> com campanhas de e-mail adicionais.<\/p>\n\n\n\n<p>Seu atendimento ao cliente tamb\u00e9m desempenha um papel nas taxas de rotatividade. Quase <a href=\"https:\/\/www.slideshare.net\/ekolsky\/cx-for-executives\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">70% de churn<\/a> ocorre devido a um servi\u00e7o ruim, mas 91% dos clientes insatisfeitos v\u00e3o embora sem reclamar. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"500\" height=\"299\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/HappyWomanStockPhoto.jpg\" alt=\"Cliente satisfeito\" class=\"wp-image-45829\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/HappyWomanStockPhoto.jpg 500w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/HappyWomanStockPhoto-300x179.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/HappyWomanStockPhoto-284x170.jpg 284w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/HappyWomanStockPhoto-156x93.jpg 156w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">Mantenha seus clientes satisfeitos para aumentar a reten\u00e7\u00e3o de clientes<\/figcaption><\/figure>\n\n\n\n<p>Para reduzir a rotatividade devido a um servi\u00e7o ruim, talvez seja necess\u00e1rio ser proativo e pedir feedback aos seus membros. Isso pode ajud\u00e1-lo a identificar problemas gerais com seu site de associa\u00e7\u00e3o, bem como usu\u00e1rios espec\u00edficos que est\u00e3o insatisfeitos com seu desempenho.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"yGskwht39Y\"><div class=\"responsive-video\"><iframe title=\"Como reduzir os cancelamentos (CHURN) em seu site de associa\u00e7\u00e3o (complemento Cancel Override do MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XYeONFXPSHQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt;&gt; Como reduzir o cancelamento de membros no seu site de assinaturas (complemento MemberPress Cancel Override)<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-upsell-to-your-existing-members\"><span class=\"ez-toc-section\" id=\"3_Upsell_to_Your_Existing_Members\"><\/span>3. Fa\u00e7a upsell para seus membros existentes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/blog\/3-strategies-to-increase-the-success-of-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Venda adicional para clientes existentes<\/a> \u00e9 uma maneira eficaz de impulsionar seus resultados, aumentando sua <a href=\"https:\/\/memberpress.com\/pt\/blog\/customer-lifetime-value-vs-churn-rate-which-is-more-important\/\" target=\"_blank\" rel=\"noreferrer noopener\">valor vital\u00edcio do cliente (LCV)<\/a>. Esse \u00e9 o lucro l\u00edquido contribu\u00eddo durante todo o seu relacionamento com um cliente.<\/p>\n\n\n\n<p>Como j\u00e1 existe uma rela\u00e7\u00e3o estabelecida, vender para um cliente existente \u00e9 normalmente mais f\u00e1cil do que converter novos clientes potenciais. <\/p>\n\n\n\n<p>Isso reduz significativamente os custos associados \u00e0 garantia da venda, incluindo taxas de marketing e publicidade. <strong>Esse alto retorno sobre o investimento (ROI)<\/strong> \u00e9 uma excelente not\u00edcia para seu fluxo de caixa.<\/p>\n\n\n\n<p>Como propriet\u00e1rio de um site de associa\u00e7\u00e3o, tente fazer com que os clientes existentes atualizem suas assinaturas. Como alternativa, voc\u00ea pode oferecer a eles uma compra \u00fanica, como um e-book ou um <a href=\"https:\/\/memberpress.com\/pt\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">curso on-line<\/a>.<\/p>\n\n\n\n<p>A chave para um upsell bem-sucedido \u00e9 atingir o cliente certo no momento certo. <\/p>\n\n\n\n<p>E que momento melhor do que no checkout, quando os clientes est\u00e3o com vontade de se presentear com uma de suas assinaturas? <\/p>\n\n\n\n<p>O complemento MemberPress Order Bumps permite que voc\u00ea fa\u00e7a exatamente isso. <\/p>\n\n\n\n<div id=\"ad-55164\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/pt\/ads\/post-upsell-with-order-bumps\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Upsell com an\u00fancio de aumento de pedidos\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<p>Com apenas um clique, seus clientes podem aumentar o pedido com mais de seus incr\u00edveis produtos e servi\u00e7os. Ofere\u00e7a coisas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Associa\u00e7\u00f5es<\/li>\n\n\n\n<li>Downloads digitais<\/li>\n\n\n\n<li>Sess\u00f5es de treinamento<\/li>\n\n\n\n<li>Acesso \u00e0 comunidade VIP<\/li>\n\n\n\n<li>Produtos f\u00edsicos<\/li>\n\n\n\n<li>E muito mais!<\/li>\n<\/ul>\n\n\n\n<p>\u00c9 o equivalente, em sites de assinatura, a \u201cdeseja batatas fritas com isso?\u201d \u2013 uma maneira comprovada de aumentar o valor do pedido e, ao mesmo tempo, satisfazer os desejos dos seus clientes. \u00c9 uma situa\u00e7\u00e3o em que todos ganham!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se as pessoas est\u00e3o correndo para comprar assinaturas do seu site de membros, ent\u00e3o voc\u00ea certamente est\u00e1 indo na dire\u00e7\u00e3o certa. No entanto, problemas de fluxo de caixa t\u00eam o potencial de prejudicar seu sucesso e podem at\u00e9 mesmo afundar seu neg\u00f3cio por completo.<\/p>\n\n\n\n<p>\u00c9 por isso que \u00e9 importante refor\u00e7ar o seu sucesso e melhorar o fluxo de caixa do seu site de assinaturas com estas tr\u00eas dicas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Analise seus ciclos de pre\u00e7os e pagamentos.<\/li>\n\n\n\n<li>Reduzir sua taxa de rotatividade.<\/li>\n\n\n\n<li>Venda adicional para o cliente no check-out com Order Bumps. <\/li>\n<\/ol>\n\n\n\n<p>Que t\u00e9cnicas voc\u00ea usa para aumentar o fluxo de caixa do seu site de assinaturas? Conte para n\u00f3s na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <\/strong><a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Instagram<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a><strong>e <\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a><strong>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> at\u00e9 sua direita.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Word to the wise: If your membership site is generating healthy revenue, don\u2019t get complacent! It\u2019s not enough to simply turn a profit \u2013 you need to know how to improve cash flow to stay on top of expenses. Fortunately, there are ways to balance the revenue coming into your business with the money flowing [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":33092,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134],"tags":[561],"class_list":{"0":"post-26736","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-how-to-2","10":"tag-make-money","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Your membership site might be profitable, but poor cash flow can still leave you struggling to pay your bills. 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