{"id":2690,"date":"2014-06-19T21:59:05","date_gmt":"2014-06-19T21:59:05","guid":{"rendered":"https:\/\/memberpress.com\/?p=2690"},"modified":"2017-09-21T14:29:31","modified_gmt":"2017-09-21T20:29:31","slug":"using-google-authorship-to-boost-your-rankings","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/using-google-authorship-to-boost-your-rankings\/","title":{"rendered":"Como a autoria do Google pode impulsionar as classifica\u00e7\u00f5es de seu site de associa\u00e7\u00e3o"},"content":{"rendered":"

Uma \u00f3tima maneira de strengthen your membership site\u2019s search engine rankings<\/a> \u00e9 implementar o Google Authorship em todas as suas postagens e com todos os seus escritores.<\/p>\n

O que \u00e9 o Google Authorship, voc\u00ea pergunta?<\/p>\n

Well, it\u2019s a way to tell Google which of their Google+ users wrote a given page or post on your site so it can put their picture next to the search listing like so:<\/p>\n

De acordo com Neil Patel (cofundador da KISSmetrics, Crazy Egg e Hello Bar) O Google Authorship pode aumentar o tr\u00e1fego para seu site em at\u00e9 150%<\/a>! E a grande novidade \u00e9 que voc\u00ea pode fazer com que ele funcione por at\u00e9 seu conte\u00fado de associa\u00e7\u00e3o protegido<\/a>.<\/p>\n

Quando seu conte\u00fado est\u00e1 protegido, os bots dos mecanismos de busca normalmente n\u00e3o conseguem rastre\u00e1-lo e index\u00e1-lo. Mas se eles j\u00e1 estiverem cientes da qualidade do material que o autor normalmente escreve e ele estiver associado \u00e0 sua conta de autoria do Google, isso fortalecer\u00e1 a p\u00e1gina aos olhos dos mecanismos de pesquisa. E se voc\u00ea usar o Google Authorship juntamente com trechos de postagens protegidas<\/a> ent\u00e3o voc\u00ea ainda pode fazer um \u00f3timo trabalho com suas classifica\u00e7\u00f5es no Google.<\/p>\n

In addition to the SEO implications, Google Authorship is a great way to engage your members through Google+ which can help with marketing if you\u2019re active there too. And let\u2019s not forget\u00a0that showcasing your authors is always great for you and for your writers.<\/p>\n

Ent\u00e3o, como fazer com que seu site use o Google Authorship?<\/p>\n

Bem, isso pode variar de acordo com o tema e os plug-ins do WordPress que voc\u00ea escolher para seu site, mas supondo que voc\u00ea tenha um tema ou plug-ins compat\u00edveis com o Google Authorship<\/em> pode ser t\u00e3o f\u00e1cil quanto passar por cada uma das etapas a seguir.<\/p>\n

There are a few tasks to take care of, but lets start with the author\u2019s info on your site.<\/p>\n

Navegue at\u00e9 a \u00e1rea de usu\u00e1rios e acesse seu perfil.<\/p>\n

\"Perfil<\/a><\/p>\n

Quando estiver l\u00e1, selecione sua conta e role para baixo at\u00e9 ver onde colocar seu link do Google+ e suas informa\u00e7\u00f5es biogr\u00e1ficas.<\/p>\n

Concedido, essa etapa n\u00e3o funciona no WordPress por padr\u00e3o<\/em>, but many themes support this and there are several plugins on the WordPress repository to make this happen. If you can\u2019t find a plugin or theme that works for you and you want to code it yourself, just make sure that a link to the author\u2019s Google+ profile shows up somewhere on the post with \u201c?rel=author\u201d appended to the end of it\u2013that\u2019s really all Google needs to know who authored the post. Here on MemberPress.com we use the Genesis theme and have customized their\u00a0author box to support Google Authorship. If you\u2019re nerdy like me you can look at the code we\u2019re using on this site to augment the Genesis Author Box<\/a>, it\u2019s actually pretty simple if you know your way around PHP a little bit.<\/p>\n

Depois que isso for preenchido e voc\u00ea clicar em salvar, poderemos ir para a sua conta do Google+. Talvez voc\u00ea tenha precisado ir at\u00e9 l\u00e1 antes para obter o link do seu perfil.<\/p>\n

\"\u00c1rea<\/a><\/p>\n

\u00a0<\/p>\n

Navegue at\u00e9 seu perfil e selecione a guia sobre.<\/p>\n

\"P\u00e1gina<\/a><\/p>\n

From There you can scroll down and on the right hand side you\u2019ll see a section that looks like this.<\/p>\n

\"Bloco<\/p>\n

Select edit and you\u2019ll be able to go into the contributor area and you\u2019ll add information like this related to your own site or any other site you contribute to.<\/p>\n

\"Colaborador<\/p>\n

Depois de clicar em salvar, voc\u00ea estar\u00e1 pronto para come\u00e7ar. Seu site e seu perfil agora est\u00e3o conectados e a tag de autoria do Google deve come\u00e7ar a aparecer nos resultados de pesquisa, supondo que seu site esteja exibindo um link de autor para cada autor.<\/p>\n

\u00c9 absolutamente necess\u00e1rio cuidar dessas duas etapas. Seu perfil de autor no site em que voc\u00ea publica deve ter seu link do Google+ e voc\u00ea deve ter um link rec\u00edproco em seu perfil do Google+ informando que voc\u00ea contribuiu para esse site, caso contr\u00e1rio, isso n\u00e3o funcionar\u00e1 corretamente.<\/p>\n

Although it may be a bit challenging to setup in WordPress initially, it\u2019s usually something you can \u201cset and forget\u201d \u2026 and the payoffs of Google Authorship can be pretty tremendous.<\/p>","protected":false},"excerpt":{"rendered":"

A great way to strengthen your membership site\u2019s search engine rankings is by implementing Google Authorship on all of your posts and with all of your writers. What is Google Authorship you ask? Well, it\u2019s a way to tell Google which of their Google+ users wrote a given page or post on your site so [\u2026]<\/p>\n","protected":false},"author":932,"featured_media":15264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,120],"tags":[132,79,82],"class_list":["post-2690","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-content","tag-authorship","tag-google","tag-search-engine-optimization","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t