Ao compreender claramente a diferen\u00e7a entre assinaturas e associa\u00e7\u00f5es, voc\u00ea poder\u00e1 comunicar com mais precis\u00e3o suas ofertas aos clientes em potencial. Voc\u00ea tamb\u00e9m pode usar essas informa\u00e7\u00f5es para ajudar a tomar decis\u00f5es sobre sua empresa, como, por exemplo, a melhor forma de dimension\u00e1-la ao longo do tempo.<\/p>\n\n\n\n

Nesta postagem, explicaremos algumas diferen\u00e7as de alto n\u00edvel entre assinaturas e associa\u00e7\u00f5es. Depois, vamos nos aprofundar em tr\u00eas distin\u00e7\u00f5es importantes entre as duas. Vamos come\u00e7ar!<\/p>\n\n\n\n

<\/span>Uma introdu\u00e7\u00e3o \u00e0 diferen\u00e7a entre assinaturas e associa\u00e7\u00f5es<\/span><\/h2>\n\n\n\n
Em primeiro lugar, MemberPress<\/a> suportes modelos de assinatura e associa\u00e7\u00e3o<\/strong>. Tudo depende de como voc\u00ea escolhe configurar seu site.<\/p>\n\n\n\n
Em um n\u00edvel mais elevado, uma assinatura \u00e9 um acordo financeiro para pagar por um produto ou servi\u00e7o em intervalos regulares. Sites de not\u00edcias e revistas geralmente se baseiam em um modelo de assinatura. Um exemplo \u00e9 o Idade do an\u00fancio<\/a>que mant\u00e9m uma grande quantidade de conte\u00fado valioso exclusivamente para os assinantes:<\/p>\n\n\n
\n
$\"A$ <\/a><\/figure>\n<\/div>\n\n\n
Uma associa\u00e7\u00e3o geralmente envolve a participa\u00e7\u00e3o em uma comunidade. Normalmente, ela vem com algum tipo de benef\u00edcio relacionado. Por exemplo, a Associa\u00e7\u00e3o Americana de Contabilidade<\/a> oferece aos membros acesso a peri\u00f3dicos e oportunidades de networking:<\/p>\n\n\n
\n
$\"A$ <\/a><\/figure>\n<\/div>\n\n\n
Voc\u00ea pode ter uma associa\u00e7\u00e3o sem uma assinatura, uma assinatura sem uma associa\u00e7\u00e3o ou as duas podem ser combinadas. Tudo depende do que funciona melhor para sua empresa.<\/p>\n\n\n\n
<\/span>Assinaturas versus associa\u00e7\u00f5es: Qual \u00e9 a diferen\u00e7a? (3 pontos principais)<\/span><\/h2>\n\n\n\n
Agora que voc\u00ea tem um entendimento b\u00e1sico da diferen\u00e7a entre assinaturas e associa\u00e7\u00f5es, vamos examinar um pouco mais de perto algumas das principais distin\u00e7\u00f5es. Abaixo, descrevemos tr\u00eas pontos que separam os dois.<\/p>\n\n\n\n
<\/span>1. As associa\u00e7\u00f5es podem ser mais voltadas para a comunidade<\/span><\/h3>\n\n\n\n
Quando algu\u00e9m se associa a uma associa\u00e7\u00e3o, geralmente o faz para desenvolver relacionamentos com outros membros. Se voc\u00ea desenvolver um modelo de associa\u00e7\u00e3o, espere ser mais engajado<\/a> com seus clientes do que faria se oferecesse uma assinatura. Talvez seja necess\u00e1rio tamb\u00e9m incentivar o engajamento em sua comunidade on-line.<\/p>\n\n\n\n
Voc\u00ea pode motivar os membros a se envolverem uns com os outros por meio da gamifica\u00e7\u00e3o. Essa t\u00e9cnica usa elementos como crach\u00e1s ou pontos para adicionar alguma motiva\u00e7\u00e3o<\/a> para seu site de associa\u00e7\u00e3o. Por exemplo, voc\u00ea pode oferecer crach\u00e1s aos membros que postarem em um f\u00f3rum on-line <\/a>ou \u201cseguir\u201d outros usu\u00e1rios.<\/p>\n\n\n\n
De acordo com plugin de gamifica\u00e7\u00e3o MyCred<\/a>De acordo com a pesquisa, 69% dos clientes nos EUA s\u00e3o influenciados a comprar com base em programas de fidelidade. E 58% dos consumidores relatam que compram uma vez por m\u00eas ou mais em lojas de cujos programas de fidelidade fazem parte.<\/p>\n\n\n\n
As assinaturas podem incluir alguns elementos da comunidade, como se\u00e7\u00f5es de coment\u00e1rios em sites de not\u00edcias. Entretanto, a intera\u00e7\u00e3o entre os usu\u00e1rios n\u00e3o \u00e9 uma parte central do modelo de neg\u00f3cios. Os usu\u00e1rios podem ler e apreciar artigos isoladamente com a mesma facilidade.<\/p>\n\n\n\n
\n\n $\"memberpress$ <\/a>\n<\/div><\/div>\n\n\n\n\n
<\/span>2. As associa\u00e7\u00f5es podem alavancar a exclusividade<\/span><\/h3>\n\n\n\n
Para criar uma sensa\u00e7\u00e3o de escassez, voc\u00ea pode optar por limitar o n\u00famero de membros que aceita de uma s\u00f3 vez. N\u00e3o se esque\u00e7a de divulgar quando a associa\u00e7\u00e3o for aberta para que voc\u00ea possa aceitar o maior n\u00famero poss\u00edvel de novatos e, ao mesmo tempo, manter um sentimento de exclusividade.<\/p>\n\n\n\n
Se voc\u00ea selecionar os membros e definir diretrizes para eles, poder\u00e1 criar uma comunidade altamente valiosa em seu nicho. Os benef\u00edcios podem incluir acesso a um diret\u00f3rio de membros<\/a> para facilitar o trabalho em rede dos usu\u00e1rios.<\/p>\n\n\n\n
Embora possa ter menos membros do que teria se abrisse o registro para qualquer pessoa, voc\u00ea poder\u00e1 cobrar mais pelo acesso devido \u00e0 alta qualidade da experi\u00eancia do usu\u00e1rio da sua comunidade. Usar a exclusividade como uma t\u00e1tica para seu site de associa\u00e7\u00e3o pode realmente valer a pena.<\/p>\n\n\n\n
No entanto, esse m\u00e9todo n\u00e3o se aplica bem a um modelo de assinatura. Por exemplo, n\u00e3o faria muito sentido para a Netflix limitar o n\u00famero de pessoas que podem usar seu servi\u00e7o de streaming - ela perderia uma grande quantidade de receita.<\/p>\n\n\n\n
Da mesma forma, publica\u00e7\u00f5es on-line, servi\u00e7os cont\u00ednuos e at\u00e9 mesmo caixas de produtos com assinatura mensal<\/a> podem limitar involuntariamente seu pr\u00f3prio crescimento ao aplicar exclusividade a seus planos de neg\u00f3cios. <\/p>\n\n\n\n
<\/span>3. As assinaturas exigem um fluxo constante de novos conte\u00fados<\/span><\/h3>\n\n\n\n
Manter seus clientes \u00e9 fundamental para aumentar sua receita com um modelo de assinatura. Os sites de associa\u00e7\u00e3o podem ser apoiados por conte\u00fado gerado pelo usu\u00e1rio (UGC). No entanto, voc\u00ea ser\u00e1 respons\u00e1vel por criar o conte\u00fado ou fornecer os produtos que far\u00e3o com que os assinantes voltem para comprar mais.<\/p>\n\n\n\n
Para manter o interesse de seu p\u00fablico, \u00e9 importante criar e manter uma estrat\u00e9gia de desenvolvimento de conte\u00fado ou produto. Isso o ajudar\u00e1 a inovar e acrescentar novas ofertas ao seu neg\u00f3cio baseado em assinatura para que os clientes n\u00e3o fiquem entediados com as ofertas existentes.<\/p>\n\n\n\n
Conte\u00fado restrito<\/h4>\n\n\n\n
Tente manter seu melhor conte\u00fado<\/a> por tr\u00e1s de um paywall para manter os assinantes. Uma maneira simples de fazer isso \u00e9 criar um Assinantes Onl<\/em>y e restringir o acesso a ela. O MemberPress permite que voc\u00ea fa\u00e7a isso com regras de acesso<\/a>.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Assista a este v\u00eddeo tutorial para saber como usar as regras do MemberPress para proteger seu conte\u00fado<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"drip-content\">Conte\u00fado de gotejamento<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Outra t\u00e9cnica que voc\u00ea pode tentar \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-skinny-on-drip-content\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"O que \u00e9 conte\u00fado de gotejamento (o que \u00e9 e como us\u00e1-lo)\">conte\u00fado de gotejamento<\/a>. Com essa estrat\u00e9gia, voc\u00ea lan\u00e7ar\u00e1 conte\u00fado premium periodicamente em um per\u00edodo de tempo predeterminado. Os usu\u00e1rios ficar\u00e3o mais motivados a permanecer no site para obter acesso a novos materiais. Esse m\u00e9todo funciona especialmente bem com <a href=\"https:\/\/memberpress.com\/pt\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Como vender cursos no WordPress com o MemberPress Courses\">cursos on-line<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"1f0HdKEimhD634xluNnLGakCjXcbStQ9R7or52YsAMeypzJT8wWZ\"><div class=\"responsive-video\"><iframe title=\"Como fazer drip feed de conte\u00fado com o MemberPress (e por que voc\u00ea deve fazer isso)!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KKYgK6lFBbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Saiba como usar o recurso Content Dripping do MemberPress neste tutorial em v\u00eddeo<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-takeaway\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>O que levar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A diferen\u00e7a entre assinaturas e associa\u00e7\u00f5es pode parecer sutil. No entanto, ela pode ter um impacto significativo na forma como voc\u00ea opera seus neg\u00f3cios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para recapitular, aqui est\u00e3o as tr\u00eas principais diferen\u00e7as entre assinaturas e associa\u00e7\u00f5es:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>As associa\u00e7\u00f5es tendem a criar uma comunidade, enquanto as assinaturas podem ser aproveitadas por usu\u00e1rios individuais.<\/li>\n\n\n\n<li>As associa\u00e7\u00f5es podem ser exclusivas, mas a exclusividade pode limitar o crescimento das empresas baseadas em assinaturas.<\/li>\n\n\n\n<li>As assinaturas exigem que voc\u00ea crie novos conte\u00fados de forma consistente, enquanto as associa\u00e7\u00f5es dependem do UGC.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">E, como mencionamos, o MemberPress \u00e9 compat\u00edvel com modelos de assinatura, associa\u00e7\u00e3o e combinados. Portanto, seja qual for a sua op\u00e7\u00e3o, n\u00f3s o cobrimos!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea ainda tem d\u00favidas sobre assinaturas versus associa\u00e7\u00f5es? Pergunte na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Selecting a model for your online business is one of the first major decisions you’ll make when creating your plan. If you’ve been doing your research, you’ve almost certainly seen discussions around subscriptions vs memberships. You’ve probably even seen the two terms used interchangeably, which can create confusion. By getting a clear understanding of the […]<\/p>\n","protected":false},"author":76756,"featured_media":29541,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474],"tags":[],"class_list":["post-26946","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"The line between subscriptions vs memberships may seem subtle, but it has an impact on how you do business. 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