{"id":26946,"date":"2021-09-30T07:00:00","date_gmt":"2021-09-30T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=26946"},"modified":"2026-03-02T10:20:17","modified_gmt":"2026-03-02T15:20:17","slug":"subscriptions-vs-memberships","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/subscriptions-vs-memberships\/","title":{"rendered":"Assinaturas vs. associa\u00e7\u00f5es - qual \u00e9 a diferen\u00e7a?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Selecting a model for your online business is one of the first major decisions you\u2019ll make when creating your plan. If you\u2019ve been doing your research, you\u2019ve almost certainly seen discussions around subscriptions vs memberships. You&#8217;ve probably even seen the two terms used interchangeably, which can create confusion.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac34bf7ecd44\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac34bf7ecd44\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/subscriptions-vs-memberships\/#An_Introduction_to_the_Difference_Between_Subscriptions_vs_Memberships\" >Uma introdu\u00e7\u00e3o \u00e0 diferen\u00e7a entre assinaturas e associa\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/subscriptions-vs-memberships\/#Subscriptions_vs_Memberships_Whats_the_Difference_3_Key_Points\" >Subscriptions vs Memberships What&#8217;s the Difference? (3 Key Points)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/subscriptions-vs-memberships\/#1_Memberships_Can_Be_More_Community-Focused\" >1. As associa\u00e7\u00f5es podem ser mais voltadas para a comunidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/subscriptions-vs-memberships\/#2_Memberships_Can_Leverage_Exclusivity\" >2. As associa\u00e7\u00f5es podem alavancar a exclusividade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/subscriptions-vs-memberships\/#3_Subscriptions_Require_a_Constant_Stream_of_New_Content\" >3. As assinaturas exigem um fluxo constante de novos conte\u00fados<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/subscriptions-vs-memberships\/#The_Takeaway\" >O que levar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Ao compreender claramente a diferen\u00e7a entre assinaturas e associa\u00e7\u00f5es, voc\u00ea poder\u00e1 comunicar suas ofertas com mais precis\u00e3o aos clientes em potencial. Voc\u00ea tamb\u00e9m pode usar essas informa\u00e7\u00f5es para ajudar a tomar decis\u00f5es sobre o seu neg\u00f3cio, como a melhor forma de expandi-lo ao longo do tempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta publica\u00e7\u00e3o, explicaremos algumas diferen\u00e7as gerais entre assinaturas e associa\u00e7\u00f5es. Em seguida, vamos nos aprofundar em tr\u00eas distin\u00e7\u00f5es principais entre as duas. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"an-introduction-to-the-difference-between-subscriptions-vs-memberships\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_the_Difference_Between_Subscriptions_vs_Memberships\"><\/span>Uma introdu\u00e7\u00e3o \u00e0 diferen\u00e7a entre assinaturas e associa\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em primeiro lugar, <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> suportes <strong>modelos de assinatura e associa\u00e7\u00e3o<\/strong>. Tudo depende de como voc\u00ea escolhe configurar seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em um n\u00edvel mais elevado, uma assinatura \u00e9 um acordo financeiro para pagar por um produto ou servi\u00e7o em intervalos regulares. Sites de not\u00edcias e revistas geralmente se baseiam em um modelo de assinatura. Um exemplo \u00e9 o <a href=\"https:\/\/adage.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Idade do an\u00fancio<\/a>que mant\u00e9m uma grande quantidade de conte\u00fado valioso exclusivamente para os assinantes:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/ad-age.png\"><img decoding=\"async\" width=\"786\" height=\"453\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/ad-age.png\" alt=\"A p\u00e1gina inicial do Ad Age.\" class=\"wp-image-26947\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/ad-age.png 786w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/ad-age-300x173.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/ad-age-768x443.png 768w\" sizes=\"(max-width: 786px) 100vw, 786px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Uma associa\u00e7\u00e3o geralmente envolve a participa\u00e7\u00e3o em uma comunidade. Normalmente, ela vem com algum tipo de benef\u00edcio relacionado. Por exemplo, a <a href=\"https:\/\/aaahq.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Associa\u00e7\u00e3o Americana de Contabilidade<\/a> oferece aos membros acesso a peri\u00f3dicos e oportunidades de networking:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/aaa.png\"><img decoding=\"async\" width=\"780\" height=\"270\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/aaa.png\" alt=\"A organiza\u00e7\u00e3o de membros profissionais da American Accounting Association.\" class=\"wp-image-26948\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/aaa.png 780w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/aaa-300x104.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/05\/aaa-768x266.png 768w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode ter uma associa\u00e7\u00e3o sem uma assinatura, uma assinatura sem uma associa\u00e7\u00e3o ou as duas podem ser combinadas. Tudo depende do que funciona melhor para sua empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"subscriptions-vs-memberships-what-s-the-difference-3-key-points\"><span class=\"ez-toc-section\" id=\"Subscriptions_vs_Memberships_Whats_the_Difference_3_Key_Points\"><\/span>Subscriptions vs Memberships: What&#8217;s the Difference? (3 Key Points)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you have a basic understanding of the difference between subscriptions and memberships, let&#8217;s look a bit closer at some of the key distinctions. Below, we&#8217;ve outlined three points that separate the two.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-memberships-can-be-more-community-focused\"><span class=\"ez-toc-section\" id=\"1_Memberships_Can_Be_More_Community-Focused\"><\/span>1. As associa\u00e7\u00f5es podem ser mais voltadas para a comunidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando algu\u00e9m se associa a uma associa\u00e7\u00e3o, geralmente o faz para desenvolver relacionamentos com outros membros. Se voc\u00ea desenvolver um modelo de associa\u00e7\u00e3o, espere ser <a href=\"https:\/\/memberpress.com\/pt\/blog\/5-ways-to-add-unique-value-to-your-membership-community\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mais engajado<\/a> com seus clientes do que faria se oferecesse uma assinatura. Talvez seja necess\u00e1rio tamb\u00e9m incentivar o engajamento em sua comunidade on-line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode motivar os membros a se envolverem uns com os outros por meio da gamifica\u00e7\u00e3o. Essa t\u00e9cnica usa elementos como crach\u00e1s ou pontos para adicionar alguma <a href=\"https:\/\/www.verywellmind.com\/differences-between-extrinsic-and-intrinsic-motivation-2795384\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">motiva\u00e7\u00e3o<\/a> para seu site de associa\u00e7\u00e3o. Por exemplo, voc\u00ea pode oferecer crach\u00e1s aos membros que postarem em um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-add-a-forum-to-your-wordpress-site\/\" title=\"\">f\u00f3rum on-line <\/a>or &#8220;follow&#8221; other users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-level-up-user-experience-with-the-memberpress-mycred-integration\/\" target=\"_blank\" rel=\"noreferrer noopener\">plugin de gamifica\u00e7\u00e3o MyCred<\/a>, 69% dos clientes nos EUA s\u00e3o influenciados a comprar com base em programas de fidelidade. E 58% dos consumidores relatam que compram uma vez por m\u00eas ou mais em lojas cujos programas de fidelidade fazem parte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As assinaturas podem incluir alguns elementos da comunidade, como se\u00e7\u00f5es de coment\u00e1rios em sites de not\u00edcias. Entretanto, a intera\u00e7\u00e3o entre os usu\u00e1rios n\u00e3o \u00e9 uma parte central do modelo de neg\u00f3cios. Os usu\u00e1rios podem ler e apreciar artigos isoladamente com a mesma facilidade.<\/p>\n\n\n\n<div id=\"ad-56473\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/memberpress.com\/pt\/ads\/page-memberpress-demo\/\"  target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-MP-Demo.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"memberpress demo adsanity block\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-MP-Demo.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-MP-Demo-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-MP-Demo-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-MP-Demo-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/Adsanity-MP-Demo-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-memberships-can-leverage-exclusivity\"><span class=\"ez-toc-section\" id=\"2_Memberships_Can_Leverage_Exclusivity\"><\/span>2. As associa\u00e7\u00f5es podem alavancar a exclusividade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To create a sense of scarcity, you might choose to limit the number of members you take on at one time. You&#8217;ll want to be sure to spread the word when membership is open so that you can take on as many newcomers as possible while maintaining a feeling of exclusivity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea selecionar os membros e definir diretrizes para eles, poder\u00e1 construir uma comunidade altamente valiosa em seu nicho. Os benef\u00edcios podem incluir acesso a um <a target=\"_blank\" href=\"https:\/\/memberpress.com\/pt\/blog\/member-directory-memberpress-formidable-forms\/\" rel=\"noreferrer noopener\">diret\u00f3rio de membros<\/a> para facilitar o trabalho em rede dos usu\u00e1rios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While you may have fewer members than you would if you opened registration to just anyone, you&#8217;ll be able to charge more for access due to the high quality of your community&#8217;s user experience. Using exclusivity as a tactic for your membership site can really pay off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, this method doesn&#8217;t translate well to a subscription model. For instance, it wouldn&#8217;t make much sense for Netflix to limit the number of people who can use its streaming service \u2013 it would lose out on tons of revenue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da mesma forma, publica\u00e7\u00f5es on-line, servi\u00e7os cont\u00ednuos e at\u00e9 mesmo <a href=\"https:\/\/memberpress.com\/pt\/blog\/creating-a-subscription-box-business-in-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Criando um neg\u00f3cio de caixa de assinatura no MemberPress\">caixas de produtos com assinatura mensal<\/a> podem limitar involuntariamente seu pr\u00f3prio crescimento ao aplicar exclusividade a seus planos de neg\u00f3cios. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-subscriptions-require-a-constant-stream-of-new-content\"><span class=\"ez-toc-section\" id=\"3_Subscriptions_Require_a_Constant_Stream_of_New_Content\"><\/span>3. As assinaturas exigem um fluxo constante de novos conte\u00fados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Manter seus clientes \u00e9 fundamental para aumentar sua receita com um modelo de assinatura. Os sites de assinatura podem ser sustentados por conte\u00fado gerado pelo usu\u00e1rio (UGC). No entanto, voc\u00ea ser\u00e1 respons\u00e1vel por criar o conte\u00fado ou fornecer os produtos que fazem com que os assinantes continuem voltando para mais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to keep your audience&#8217;s interest, it&#8217;s important to create and stick to a content or product development strategy. This will help you innovate and add fresh offerings to your subscription-based business so that customers don&#8217;t become bored with your existing ones.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"restricted-content\">Conte\u00fado restrito<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Tente manter seu <a target=\"_blank\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-mistakes-to-avoid-when-creating-content\/\" rel=\"noreferrer noopener\">melhor conte\u00fado<\/a> por tr\u00e1s de um paywall para manter os assinantes. Uma maneira simples de fazer isso \u00e9 criar um <em>Assinantes Onl<\/em>y e restringir o acesso a ela. O MemberPress permite que voc\u00ea fa\u00e7a isso com <a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-content-protection-rules\/\" target=\"_blank\" rel=\"noreferrer noopener\">regras de acesso<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"CnhYGHvp3dEMemicbLaQRPATzg1q7VB\"><div class=\"responsive-video\"><iframe title=\"Como proteger o conte\u00fado no WordPress com o MemberPress (tutorial de regras)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Assista a este v\u00eddeo tutorial para saber como usar as regras do MemberPress para proteger seu conte\u00fado<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"drip-content\">Conte\u00fado de gotejamento<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Outra t\u00e9cnica que voc\u00ea pode tentar \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-skinny-on-drip-content\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"O que \u00e9 conte\u00fado de gotejamento (o que \u00e9 e como us\u00e1-lo)\">conte\u00fado de gotejamento<\/a>. With this strategy, you&#8217;ll release premium content periodically over a pre-determined amount of time. Users will be more motivated to stick around to gain access to new material. This method works especially well with <a href=\"https:\/\/memberpress.com\/pt\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Como vender cursos no WordPress com o MemberPress Courses\">cursos on-line<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"RnO\"><div class=\"responsive-video\"><iframe title=\"Como fazer drip feed de conte\u00fado com o MemberPress (e por que voc\u00ea deve fazer isso)!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KKYgK6lFBbE?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">Learn how to use MemberPress&#8217; Content Dripping feature in this tutorial video<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-takeaway\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>O que levar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A diferen\u00e7a entre assinaturas e associa\u00e7\u00f5es pode parecer sutil. No entanto, ela pode ter um impacto significativo na forma como voc\u00ea opera seus neg\u00f3cios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para recapitular, aqui est\u00e3o as tr\u00eas principais diferen\u00e7as entre assinaturas e associa\u00e7\u00f5es:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>As associa\u00e7\u00f5es tendem a criar uma comunidade, enquanto as assinaturas podem ser aproveitadas por usu\u00e1rios individuais.<\/li>\n\n\n\n<li>Memberships can be exclusive, but exclusivity may limit subscription-based businesses&#8217; growth.<\/li>\n\n\n\n<li>As assinaturas exigem que voc\u00ea crie novos conte\u00fados de forma consistente, enquanto as associa\u00e7\u00f5es dependem do UGC.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">And, as we mentioned, MemberPress supports subscription, membership, and combined models. So whichever way you go, we&#8217;ve got you covered!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea ainda tem d\u00favidas sobre assinaturas versus associa\u00e7\u00f5es? Pergunte na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa abaixo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Selecting a model for your online business is one of the first major decisions you\u2019ll make when creating your plan. If you\u2019ve been doing your research, you\u2019ve almost certainly seen discussions around subscriptions vs memberships. You&#8217;ve probably even seen the two terms used interchangeably, which can create confusion. 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