{"id":27479,"date":"2021-08-12T07:00:00","date_gmt":"2021-08-12T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=27479"},"modified":"2022-11-16T15:15:34","modified_gmt":"2022-11-16T22:15:34","slug":"how-to-make-your-online-business-work-for-you","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-make-your-online-business-work-for-you\/","title":{"rendered":"Como fazer seu neg\u00f3cio on-line trabalhar para voc\u00ea (7 dicas de neg\u00f3cios)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Apesar do fechamento de empresas devido \u00e0 COVID-19, muitas empresas est\u00e3o encontrando novas oportunidades on-line. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a7d7ce7ab76d\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7d7ce7ab76d\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-your-online-business-work-for-you\/#1_Let_Creativity_Lead\" >1. Deixe a criatividade liderar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-your-online-business-work-for-you\/#2_Upgrade_Your_Equipment\" >2. Atualize seu equipamento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-your-online-business-work-for-you\/#3_Broaden_Your_Budget\" >3. Amplie seu or\u00e7amento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-your-online-business-work-for-you\/#4_Know_Your_Audience\" >4. Conhe\u00e7a seu p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-your-online-business-work-for-you\/#5_Seek_Deals_and_Discounts\" >5. Busque ofertas e descontos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-your-online-business-work-for-you\/#6_Keep_Learning\" >6. Continue aprendendo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-your-online-business-work-for-you\/#7_Start_an_Affiliate_Program\" >7. Iniciar um programa de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-your-online-business-work-for-you\/#The_Takeaway\" >O que levar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">As dificuldades dos \u00faltimos dois anos revigoraram a <strong>economia do criador<\/strong> como nunca vimos antes. Est\u00e1 mais f\u00e1cil do que nunca para os criadores ganharem a vida com suas ideias. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste momento, abrir ou expandir um empreendimento baseado na Web pode ser sua passagem para a lucratividade agora e no futuro. Aqui est\u00e3o sete etapas para fazer com que seu neg\u00f3cio on-line trabalhe duro para voc\u00ea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Let_Creativity_Lead\"><\/span><strong>1. Deixe a criatividade liderar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aprender a abra\u00e7ar seu lado art\u00edstico e flexibilizar essas tend\u00eancias de pensar grande pode ser fundamental para o crescimento dos neg\u00f3cios. A perfei\u00e7\u00e3o n\u00e3o \u00e9 importante, e voc\u00ea nunca sabe com qual grande ideia poder\u00e1 se deparar. Como destaca o Entrepreneur, <a href=\"https:\/\/www.entrepreneur.com\/article\/319397\">inova\u00e7\u00e3o<\/a> \u00e9 ben\u00e9fico para sua empresa, seus clientes e seus resultados financeiros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Manter a mente aberta \u00e9 fundamental, portanto, certifique-se de considerar cuidadosamente todas as poss\u00edveis \"grandes ideias\". Afinal de contas, as melhores ideias tendem a surgir sob press\u00e3o, portanto, agora pode ser o momento ideal para colocar seu bon\u00e9 de pensador e deixar a criatividade comandar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Upgrade_Your_Equipment\"><\/span><strong>2. Atualize seu equipamento<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Muitos empreendedores s\u00e3o resistentes a investir em suas empresas. E, embora a frugalidade seja compreens\u00edvel nestes tempos imprevis\u00edveis, \u00e0s vezes \u00e9 preciso gastar dinheiro para ganhar dinheiro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se voc\u00ea ainda estiver usando seu plano de Wi-Fi dom\u00e9stico barato para chamadas comerciais, poder\u00e1 estar perdendo clientes em potencial devido a falhas <a href=\"https:\/\/zoom.us\/\">Reuni\u00f5es via Zoom<\/a> e e-mails lentos para enviar. Investir em uma Internet de alta pot\u00eancia lhe proporcionar\u00e1 velocidades ultrarr\u00e1pidas que podem lidar com todas as facetas de suas atividades comerciais on-line.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A compra de um novo computador ou laptop tamb\u00e9m pode ser um investimento que vale a pena para sua nova empresa digital. A mudan\u00e7a de uma empresa f\u00edsica para um URL provavelmente exige que voc\u00ea passe muito tempo on-line, e um equipamento que possa acompanhar esse ritmo \u00e9 essencial.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Broaden_Your_Budget\"><\/span><strong>3. Amplie seu or\u00e7amento<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Provar que voc\u00ea \u00e9 um concorrente s\u00e9rio em seu setor tamb\u00e9m pode exigir despesas como um logotipo com design especializado e uma imagem mais ampla.<a href=\"https:\/\/smallbusiness.chron.com\/percentage-gross-revenue-should-used-marketing-advertising-55928.html\"> or\u00e7amento promocional<\/a>. Da mesma forma, um site gerenciado e hospedado adequadamente pode melhorar sua imagem profissional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Considere o potencial de retorno desses investimentos e pondere suas op\u00e7\u00f5es cuidadosamente. Mas lembre-se de que h\u00e1 uma diferen\u00e7a entre gastar demais e fazer um or\u00e7amento adequado para o crescimento. Se voc\u00ea quiser continuar a expandir seus neg\u00f3cios<a href=\"https:\/\/www.thebalancesmb.com\/how-to-scale-a-business-4155615\"> para cima<\/a>Ent\u00e3o, pode ser necess\u00e1rio um pouco de dinheiro adiantado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Know_Your_Audience\"><\/span><strong>4. Conhe\u00e7a seu p\u00fablico<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Encontrar clientes pode ser uma das partes mais dif\u00edceis de manter seu modelo de neg\u00f3cios on-line. No entanto, o fato de estar on-line abre muitos caminhos para atrair consumidores, e muitos m\u00e9todos de publicidade s\u00e3o espetacularmente baratos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, a cria\u00e7\u00e3o de campanhas de marketing gerais n\u00e3o \u00e9 a melhor (ou mais barata) maneira de atrair novos compradores. Imagine enviar um an\u00fancio pago para 1.000 consumidores aleat\u00f3rios e, em seguida, pense nas chances de voc\u00ea atingir 100 espectadores que j\u00e1 est\u00e3o interessados em seu produto ou servi\u00e7o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A segmenta\u00e7\u00e3o de um p\u00fablico espec\u00edfico \u00e9 a maneira ideal de<a href=\"https:\/\/thrivehive.com\/how-to-save-money-with-your-small-business-marketing\/\"> minimizar<\/a> seus gastos e, ao mesmo tempo, maximizar seu alcance, observa a Thrive Hive. \u00c9 claro que voc\u00ea tamb\u00e9m pode fazer experi\u00eancias com produtos gratuitos e de baixo custo<a href=\"https:\/\/www.fundera.com\/blog\/advertise-your-business-for-free\"> m\u00e9todos de publicidade<\/a> como produzir conte\u00fado mais interativo e expandir a rede de m\u00eddia social da sua marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma estrat\u00e9gia a ser inclu\u00edda que visa seu p\u00fablico-alvo com precis\u00e3o de laser \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Configura\u00e7\u00e3o de um site de associa\u00e7\u00e3o<\/a>. Quando seu site oferece aos visitantes a oportunidade de se associarem \u00e0 sua marca \u2014 seja para receber atualiza\u00e7\u00f5es sobre produtos, um boletim informativo ou um clube VIP que oferece descontos em seus produtos ou servi\u00e7os \u2014, voc\u00ea pode ter certeza de que est\u00e1 se comunicando com um p\u00fablico que deseja receber suas informa\u00e7\u00f5es e, com sorte, mant\u00ea-lo fiel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea n\u00e3o apenas tem conte\u00fado e informa\u00e7\u00f5es para compartilhar com o mundo em geral, mas, com um site de associa\u00e7\u00e3o, voc\u00ea o compartilha com um p\u00fablico que deseja interagir com ele.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Seek_Deals_and_Discounts\"><\/span><strong>5. Busque ofertas e descontos<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Muitos programas t\u00eam como objetivo ajudar as pequenas empresas a sobreviverem em tempos dif\u00edceis. Mas, mesmo fora da era da pandemia, economizar dinheiro est\u00e1 na vanguarda dos propriet\u00e1rios de pequenas empresas. Embora talvez voc\u00ea n\u00e3o precise de um<a href=\"https:\/\/www.sba.gov\/funding-programs\/loans\"> pequenas empresas<\/a> empr\u00e9stimo nesse momento, cortar custos \u00e9 um ponto de partida inteligente para garantir a longevidade de sua empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Especialmente se voc\u00ea estiver enviando produtos para os clientes, poder\u00e1 ter um punhado de custos n\u00e3o negoci\u00e1veis para fazer neg\u00f3cios. Felizmente, h\u00e1 maneiras de economizar em<a href=\"https:\/\/www.bigcommerce.com\/blog\/small-business-shipping-tips\/#shipping-cost-101\"> despesas com embalagens<\/a>Mesmo que esteja expedindo remessas. A negocia\u00e7\u00e3o de descontos em massa, a utiliza\u00e7\u00e3o de envio direto e o agrupamento de servi\u00e7os e materiais tamb\u00e9m s\u00e3o maneiras \u00fateis de cortar custos em sua pequena empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Keep_Learning\"><\/span><strong>6. Continue aprendendo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como propriet\u00e1rio de uma empresa, voc\u00ea deve sempre buscar conhecimento, seja por meio da administra\u00e7\u00e3o do seu neg\u00f3cio ou da busca de oportunidades educacionais. Por exemplo, voc\u00ea pode obter um diploma de neg\u00f3cios on-line e aprender sobre gest\u00e3o de neg\u00f3cios, contabilidade e marketing. Um programa on-line permite que voc\u00ea <a href=\"https:\/\/www.wgu.edu\/online-business-degrees.html\">concluir o curso<\/a> em seu pr\u00f3prio tempo, para que voc\u00ea possa continuar a se concentrar na administra\u00e7\u00e3o de sua empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode considerar participar de um <a href=\"http:\/\/www.smbceo.com\/2020\/12\/13\/3-reasons-you-need-business-networking-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">rede de neg\u00f3cios ou grupo de encontro<\/a>. Esses grupos s\u00e3o uma \u00f3tima maneira de aprender, ficar por dentro das \u00faltimas novidades do setor, crescer pessoalmente e at\u00e9 mesmo aumentar sua base de clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O site Meetup.com \u00e9 um \u00f3timo lugar para come\u00e7ar. Basta acessar <a href=\"https:\/\/www.meetup.com\/cities\/\" target=\"_blank\" rel=\"noreferrer noopener\">esta p\u00e1gina<\/a>e, em seguida, comece selecionando a cidade mais pr\u00f3xima de voc\u00ea. A partir da\u00ed, voc\u00ea pode fazer uma busca detalhada para encontrar o grupo certo para seu setor e seus interesses. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Start_an_Affiliate_Program\"><\/span>7. Iniciar um programa de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Encontrar novos clientes \u00e9 fundamental se voc\u00ea quiser que sua empresa cres\u00e7a. E n\u00e3o faltam maneiras de promover seus produtos e servi\u00e7os. Entretanto, com muitos desses m\u00e9todos, como an\u00fancios pay-per-click (PPC) e campanhas de marketing, voc\u00ea precisa desembolsar dinheiro, independentemente de obter resultados ou n\u00e3o. Isso pode se tornar caro - rapidamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iniciar e gerenciar seu pr\u00f3prio programa de marketing de afiliados \u00e9, sem d\u00favida, a melhor maneira de <a href=\"https:\/\/easyaffiliate.com\/blog\/why-start-affiliate-marketing-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">reduzir o custo da promo\u00e7\u00e3o<\/a>. Isso porque, em vez de pagar pela possibilidade de convers\u00f5es, voc\u00ea s\u00f3 paga \u00e0 sua equipe de vendas (seus afiliados) quando eles realizam uma venda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E com plug-ins no mercado que tornam super simples a configura\u00e7\u00e3o e o gerenciamento do seu pr\u00f3prio programa diretamente do seu site, n\u00e3o h\u00e1 motivo para n\u00e3o experimentar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Confira <a href=\"http:\/\/Finding new customers is essential for growing your business. There are many ways to promote your products and services to new audiences, but many of these methods \u2013 such as pay-per-click (PPC) ads \u2013 require you to invest money regardless of whether you achieve results.  Instead of paying for the possibility of conversions, you may want to create an affiliate marketing program. With this strategy, you only pay your partners commissions when their efforts lead to a sale or action. This means you don\u2019t need to worry about underperforming influencers damaging your bottom line.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Como iniciar um programa de afiliados com o WordPress<\/em><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>O que levar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Transferir a maior parte de seus neg\u00f3cios para o ambiente on-line pode ser um al\u00edvio em muitos aspectos, mas um desafio em outros. Se n\u00e3o tiver certeza de qual dire\u00e7\u00e3o tomar para sua empresa no clima atual, use as dicas acima para ajudar. Lembre-se:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Deixe a criatividade liderar<\/li><li>Atualize seu equipamento<\/li><li>Amplie seu or\u00e7amento<\/li><li>Conhe\u00e7a seu p\u00fablico<\/li><li>Busque ofertas e descontos<\/li><li>Continue aprendendo<\/li><li>Iniciar um <a href=\"https:\/\/memberpress.com\/pt\/ea\/\" title=\"Afiliado f\u00e1cil\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">programa de afiliados<\/a><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem d\u00favidas sobre como iniciar um novo neg\u00f3cio on-line ou impulsionar seu neg\u00f3cio atual? Deixe-nos saber nos coment\u00e1rios!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Despite COVID-19 business closures, plenty of companies are finding renewed opportunities online. The hardships of the past couple of years have invigorated the creator economy like nothing we\u2019ve ever seen. It\u2019s easier than ever for creators to make a real living off their ideas. Right now, opening or expanding a web-based venture could be your [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":27480,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,134],"tags":[110,322,435],"class_list":["post-27479","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-how-to-2","tag-affiliate-marketing","tag-online-business","tag-tips","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Despite COVID-19 business closures, plenty of companies are finding renewed opportunities online. The hardships of the past couple of years have invigorated the creator economy like nothing we&#039;ve ever seen. It&#039;s easier than ever for creators to make a real living off their ideas. 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It's easier than ever for creators to make a real living off their ideas. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The hardships of the past couple of years have invigorated the <strong>creator economy<\/strong> like nothing we've ever seen. It's easier than ever for creators to make a real living off their ideas. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Right now, opening or expanding a web-based venture could be your ticket to profitability now and in the future. Here are seven steps to get your online business working hard for you.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Right now, opening or expanding a web-based venture could be your ticket to profitability now and in the future. Here are seven steps to get your online business working hard for you.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>1. Let Creativity Lead<\/strong><\/h2>","content":"1. Deixe a criatividade liderar","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Learning to embrace your artistic side and flex those think-big tendencies could be instrumental for business growth. Perfection isn\u2019t important, and you never know what great idea you might stumble upon. As Entrepreneur highlights, <a href=\"https:\/\/www.entrepreneur.com\/article\/319397\">innovation<\/a> is beneficial for your company, your customers, and your bottom line.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Learning to embrace your artistic side and flex those think-big tendencies could be instrumental for business growth. Perfection isn\u2019t important, and you never know what great idea you might stumble upon. As Entrepreneur highlights, <a href=\"https:\/\/www.entrepreneur.com\/article\/319397\">innovation<\/a> is beneficial for your company, your customers, and your bottom line.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Keeping an open mind is vital, so make sure to give every potential \u2018big idea\u2019 thorough consideration. After all, the best ideas tend to emerge under pressure, so now may be ideal for putting on your thinking cap and letting creativity lead.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Keeping an open mind is vital, so make sure to give every potential \u2018big idea\u2019 thorough consideration. After all, the best ideas tend to emerge under pressure, so now may be ideal for putting on your thinking cap and letting creativity lead.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>2. Upgrade Your Equipment<\/strong><\/h2>","content":"2. Atualize seu equipamento","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Many entrepreneurs are resistant to investing in their companies. And while frugality is understandable in these unpredictable times, sometimes you do have to spend money to make money.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Many entrepreneurs are resistant to investing in their companies. And while frugality is understandable in these unpredictable times, sometimes you do have to spend money to make money.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">For example, if you\u2019re still using your cheap home Wi-Fi plan for business calls, you could be losing potential clients due to glitchy <a href=\"https:\/\/zoom.us\/\">Zoom meetings<\/a> and slow-to-send emails. Investing in high-powered internet will give you ultra-fast speeds that can handle every facet of your online business activities.&nbsp;<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">For example, if you\u2019re still using your cheap home Wi-Fi plan for business calls, you could be losing potential clients due to glitchy <a href=\"https:\/\/zoom.us\/\">Zoom meetings<\/a> and slow-to-send emails. Investing in high-powered internet will give you ultra-fast speeds that can handle every facet of your online business activities.&nbsp;<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Buying a new computer or laptop could also be a worthwhile investment for your newly digital business. Moving from brick-and-mortar to URL likely requires you to spend a lot of time online, and equipment that can keep up is a must.&nbsp;<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Buying a new computer or laptop could also be a worthwhile investment for your newly digital business. Moving from brick-and-mortar to URL likely requires you to spend a lot of time online, and equipment that can keep up is a must.&nbsp;<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>3. Broaden Your Budget<\/strong><\/h2>","content":"3. Amplie seu or\u00e7amento","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Proving that you\u2019re a serious contender in your industry might also require expenses like an expertly designed logo and a broader<a href=\"https:\/\/smallbusiness.chron.com\/percentage-gross-revenue-should-used-marketing-advertising-55928.html\"> promotional budget<\/a>. Similarly, an appropriately managed and hosted website could upgrade your professional image.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Proving that you\u2019re a serious contender in your industry might also require expenses like an expertly designed logo and a broader<a href=\"https:\/\/smallbusiness.chron.com\/percentage-gross-revenue-should-used-marketing-advertising-55928.html\"> promotional budget<\/a>. Similarly, an appropriately managed and hosted website could upgrade your professional image.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Consider the potential payoff for these investments and weigh your options carefully. But keep in mind that there\u2019s a difference between overspending and budgeting appropriately for growth. If you want to continue scaling your business<a href=\"https:\/\/www.thebalancesmb.com\/how-to-scale-a-business-4155615\"> upward<\/a>, then a bit of cash up-front might be necessary.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Consider the potential payoff for these investments and weigh your options carefully. But keep in mind that there\u2019s a difference between overspending and budgeting appropriately for growth. If you want to continue scaling your business<a href=\"https:\/\/www.thebalancesmb.com\/how-to-scale-a-business-4155615\"> upward<\/a>, then a bit of cash up-front might be necessary.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>4. Know Your Audience<\/strong><\/h2>","content":"4. Conhe\u00e7a seu p\u00fablico","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Finding customers might be one of the toughest parts of maintaining your online business model. But heading online opens up plenty of avenues for attracting consumers, and many methods of advertising are spectacularly cheap.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Finding customers might be one of the toughest parts of maintaining your online business model. But heading online opens up plenty of avenues for attracting consumers, and many methods of advertising are spectacularly cheap.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">However, creating blanket marketing campaigns isn\u2019t the best (or cheapest) way to attract new shoppers. Imagine sending out a paid ad to 1,000 random consumers \u2013 and then think about the odds if you instead hyper-target 100 viewers who are already interested in your product or service. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">However, creating blanket marketing campaigns isn\u2019t the best (or cheapest) way to attract new shoppers. Imagine sending out a paid ad to 1,000 random consumers \u2013 and then think about the odds if you instead hyper-target 100 viewers who are already interested in your product or service. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Targeting a specific audience is an ideal way to<a href=\"https:\/\/thrivehive.com\/how-to-save-money-with-your-small-business-marketing\/\"> minimize<\/a> your spending while maximizing your reach, notes Thrive Hive. Of course, you can also experiment with free and low-cost<a href=\"https:\/\/www.fundera.com\/blog\/advertise-your-business-for-free\"> advertising methods<\/a> like producing more interactive content and expanding your brand\u2019s social media network.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Targeting a specific audience is an ideal way to<a href=\"https:\/\/thrivehive.com\/how-to-save-money-with-your-small-business-marketing\/\"> minimize<\/a> your spending while maximizing your reach, notes Thrive Hive. Of course, you can also experiment with free and low-cost<a href=\"https:\/\/www.fundera.com\/blog\/advertise-your-business-for-free\"> advertising methods<\/a> like producing more interactive content and expanding your brand\u2019s social media network.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">One strategy to include that targets your audience with laser precision is <a href=\"https:\/\/memberpress.com\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">setting up a membership site<\/a>. When your website offers visitors the chance to join your brand -- whether it\u2019s receiving product updates, a newsletter or a VIP club that gets discounts on your product or services -- you can rest assured knowing you\u2019re communicating with and hopefully retaining an audience that wants to hear from you. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">One strategy to include that targets your audience with laser precision is <a href=\"https:\/\/memberpress.com\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">setting up a membership site<\/a>. When your website offers visitors the chance to join your brand -- whether it\u2019s receiving product updates, a newsletter or a VIP club that gets discounts on your product or services -- you can rest assured knowing you\u2019re communicating with and hopefully retaining an audience that wants to hear from you. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Not only do you have content and information to share with the world writ large, but, with a membership site, you\u2019re sharing it with an audience that wants to engage with it.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Not only do you have content and information to share with the world writ large, but, with a membership site, you\u2019re sharing it with an audience that wants to engage with it.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>5. Seek Deals and Discounts<\/strong><\/h2>","content":"5. Busque ofertas e descontos","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Plenty of programs aim to help small businesses make ends meet during tough times. But even outside the pandemic era, saving money is at the forefront for small business owners. While you might not need a<a href=\"https:\/\/www.sba.gov\/funding-programs\/loans\"> small business<\/a> loan at this point, cutting costs is a smart place to start to ensure your company\u2019s longevity.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Plenty of programs aim to help small businesses make ends meet during tough times. But even outside the pandemic era, saving money is at the forefront for small business owners. While you might not need a<a href=\"https:\/\/www.sba.gov\/funding-programs\/loans\"> small business<\/a> loan at this point, cutting costs is a smart place to start to ensure your company\u2019s longevity.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Especially if you\u2019re shipping products to customers, you might have a handful of non-negotiable costs of doing business. Fortunately, there are ways to save on<a href=\"https:\/\/www.bigcommerce.com\/blog\/small-business-shipping-tips\/#shipping-cost-101\"> packaging expenses<\/a>, even if you\u2019re expediting shipments. Negotiating bulk discounts, utilizing drop-shipping, and bundling services and materials are also helpful ways to cut costs in your small business.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Especially if you\u2019re shipping products to customers, you might have a handful of non-negotiable costs of doing business. Fortunately, there are ways to save on<a href=\"https:\/\/www.bigcommerce.com\/blog\/small-business-shipping-tips\/#shipping-cost-101\"> packaging expenses<\/a>, even if you\u2019re expediting shipments. Negotiating bulk discounts, utilizing drop-shipping, and bundling services and materials are also helpful ways to cut costs in your small business.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\"><strong>6. Keep Learning<\/strong><\/h2>","content":"6. Continue aprendendo","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">As a business owner, you should always be seeking knowledge whether that\u2019s gained through running your business or by seeking out educational opportunities. For example, you could earn an online business degree and learn about business management, accounting, and marketing. An online program allows you to <a href=\"https:\/\/www.wgu.edu\/online-business-degrees.html\">complete the coursework<\/a> on your own time, so you can still focus on running your business.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">As a business owner, you should always be seeking knowledge whether that\u2019s gained through running your business or by seeking out educational opportunities. For example, you could earn an online business degree and learn about business management, accounting, and marketing. An online program allows you to <a href=\"https:\/\/www.wgu.edu\/online-business-degrees.html\">complete the coursework<\/a> on your own time, so you can still focus on running your business.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">You might also consider joining a <a href=\"http:\/\/www.smbceo.com\/2020\/12\/13\/3-reasons-you-need-business-networking-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">business networking or meetup group<\/a>. These groups are a great way to learn, stay up on the latest industry movements, grow personally, and even grow your customer base. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">You might also consider joining a <a href=\"http:\/\/www.smbceo.com\/2020\/12\/13\/3-reasons-you-need-business-networking-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">business networking or meetup group<\/a>. These groups are a great way to learn, stay up on the latest industry movements, grow personally, and even grow your customer base. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">The site Meetup.com is a great place to start. Simply visit <a href=\"https:\/\/www.meetup.com\/cities\/\" target=\"_blank\" rel=\"noreferrer noopener\">this page<\/a>, then start by selecting the city nearest you. From there, you can drill down to find just the right group for your industry and interests. <\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">The site Meetup.com is a great place to start. Simply visit <a href=\"https:\/\/www.meetup.com\/cities\/\" target=\"_blank\" rel=\"noreferrer noopener\">this page<\/a>, then start by selecting the city nearest you. From there, you can drill down to find just the right group for your industry and interests. <\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">7. Start an Affiliate Program<\/h2>","content":"7. Iniciar um programa de afiliados","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Finding new customers is critical if you want your business to grow. And there's no shortage of ways to promote your products and services. However, with many of these methods \u2013 like pay-per-click (PPC) ads and marketing campaigns \u2013 you have to shell out money whether or not you achieve results. It can get expensive \u2013 fast.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Finding new customers is critical if you want your business to grow. And there's no shortage of ways to promote your products and services. However, with many of these methods \u2013 like pay-per-click (PPC) ads and marketing campaigns \u2013 you have to shell out money whether or not you achieve results. It can get expensive \u2013 fast.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Starting and managing your own affiliate marketing program is, hands down, the best way to <a href=\"https:\/\/easyaffiliate.com\/blog\/why-start-affiliate-marketing-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">lower the cost of promotion<\/a>. That's because rather than paying for the&nbsp;possibility&nbsp;of conversions, you only pay your sales team (your affiliates) when they make a sale.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Starting and managing your own affiliate marketing program is, hands down, the best way to <a href=\"https:\/\/easyaffiliate.com\/blog\/why-start-affiliate-marketing-program\/\" target=\"_blank\" rel=\"noreferrer noopener\">lower the cost of promotion<\/a>. That's because rather than paying for the&nbsp;possibility&nbsp;of conversions, you only pay your sales team (your affiliates) when they make a sale.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">And with plugins on the market that make it super simple to set up and manage your own program right from your website, there's no reason not to give it a try.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">And with plugins on the market that make it super simple to set up and manage your own program right from your website, there's no reason not to give it a try.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Check out <a href=\"http:\/\/Finding new customers is essential for growing your business. There are many ways to promote your products and services to new audiences, but many of these methods \u2013 such as pay-per-click (PPC) ads \u2013 require you to invest money regardless of whether you achieve results.  Instead of paying for the possibility of conversions, you may want to create an affiliate marketing program. With this strategy, you only pay your partners commissions when their efforts lead to a sale or action. This means you don\u2019t need to worry about underperforming influencers damaging your bottom line.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How to Start an Affiliate Program with WordPress<\/em><\/a>.<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Check out <a href=\"http:\/\/Finding new customers is essential for growing your business. There are many ways to promote your products and services to new audiences, but many of these methods \u2013 such as pay-per-click (PPC) ads \u2013 require you to invest money regardless of whether you achieve results.  Instead of paying for the possibility of conversions, you may want to create an affiliate marketing program. With this strategy, you only pay your partners commissions when their efforts lead to a sale or action. This means you don\u2019t need to worry about underperforming influencers damaging your bottom line.\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How to Start an Affiliate Program with WordPress<\/em><\/a>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">The Takeaway<\/h2>","content":"O que levar","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Moving the bulk of your business online can be a relief in many ways but challenging in others. If you\u2019re not sure what direction to take your company in the current climate, use the above tips to help. Remember:<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Moving the bulk of your business online can be a relief in many ways but challenging in others. If you\u2019re not sure what direction to take your company in the current climate, use the above tips to help. Remember:<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Let creativity lead<\/li><li>Upgrade your equipment<\/li><li>Broaden your budget<\/li><li>Know your audience<\/li><li>Seek deals and discounts<\/li><li>Keep learning<\/li><li>Start an affiliate program<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Deixe a criatividade liderar<\/li><li>Atualize seu equipamento<\/li><li>Amplie seu or\u00e7amento<\/li><li>Conhe\u00e7a seu p\u00fablico<\/li><li>Busque ofertas e descontos<\/li><li>Continue aprendendo<\/li><li>Inicie um programa de afiliados<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\">Do you have questions about starting a new online business or boosting your existing one? Let us know in the comments!<\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\">Do you have questions about starting a new online business or boosting your existing one? Let us know in the comments!<\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"wp-block-paragraph\"><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>","content":[{"type":"text","data":"<p class=\"wp-block-paragraph\"><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box below.<\/strong><\/p>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/27479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=27479"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/27479\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/27480"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=27479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=27479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=27479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}