{"id":28219,"date":"2021-08-19T07:00:00","date_gmt":"2021-08-19T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=28219"},"modified":"2026-06-01T11:05:57","modified_gmt":"2026-06-01T15:05:57","slug":"membership-site-consulting-services","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/membership-site-consulting-services\/","title":{"rendered":"Como criar um site de consultoria com o WordPress (5 etapas)"},"content":{"rendered":"<p>A consultoria \u00e9 um setor em expans\u00e3o. Em 2020, seu valor era de aproximadamente $132 bilh\u00f5es nos Estados Unidos. No entanto, pode ser um desafio encontrar um cargo consistente e bem remunerado como consultor. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a202e834fbaf\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a202e834fbaf\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-consulting-services\/#The_Benefits_of_Having_a_Monetized_Membership_Site_for_Consulting_Services\" >Os benef\u00edcios de ter um site de associa\u00e7\u00e3o monetizado para servi\u00e7os de consultoria<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-consulting-services\/#Access_to_a_much_larger_audience\" >Acesso a um p\u00fablico muito maior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-consulting-services\/#Potential_for_recurring_revenue\" >Potencial de receita recorrente<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-consulting-services\/#How_to_Build_a_Consulting_Website_In_5_Steps\" >Como criar um site de consultoria (em 5 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-consulting-services\/#Step_1_Brainstorm_Your_Content\" >Etapa 1 Brainstorming de seu conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-consulting-services\/#Step_2_Install_and_Activate_the_MemberPress_Plugin\" >Etapa 2 Instalar e ativar o plug-in MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-consulting-services\/#Step_3_Create_Your_Consulting_Plans\" >Etapa 3 Crie seus planos de consultoria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-consulting-services\/#Step_4_Control_Who_Can_Access_Your_Content\" >Etapa 4 Controle quem pode acessar seu conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-consulting-services\/#Step_5_Set_Up_Registration_and_Login_Pages_for_Your_Members\" >Etapa 5 Configurar p\u00e1ginas de registro e login para seus membros<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-consulting-services\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>A cria\u00e7\u00e3o de seu pr\u00f3prio site de associa\u00e7\u00e3o para seu neg\u00f3cio de consultoria permite que voc\u00ea ofere\u00e7a sua experi\u00eancia diretamente a empresas e empreendedores. Voc\u00ea pode promover seus servi\u00e7os personalizados e usar sua reputa\u00e7\u00e3o e conhecimento para atrair assinantes.<\/p>\n\n\n\n<p>Neste guia, veremos os benef\u00edcios de ter um site somente para membros que mostre sua experi\u00eancia. Tamb\u00e9m o orientaremos sobre como criar um site de consultoria com o plug-in MemberPress. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Having_a_Monetized_Membership_Site_for_Consulting_Services\"><\/span>Os benef\u00edcios de ter um site de associa\u00e7\u00e3o monetizado para servi\u00e7os de consultoria<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os sites de associa\u00e7\u00e3o monetizados s\u00e3o sites com conte\u00fado restrito. Como ele n\u00e3o est\u00e1 dispon\u00edvel para o p\u00fablico em geral, os usu\u00e1rios precisam pagar uma taxa de assinatura ou registrar seus dados para acessar o conte\u00fado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Access_to_a_much_larger_audience\"><\/span>Acesso a um p\u00fablico muito maior<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Com um site de consultoria, seu mercado \u00e9 praticamente ilimitado. Voc\u00ea pode oferecer sua experi\u00eancia profissional para ajudar empresas e indiv\u00edduos em todo o mundo.<\/p>\n\n\n\n<p>Por exemplo, <a href=\"https:\/\/www.collegetransitions.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Transi\u00e7\u00f5es universit\u00e1rias<\/a> \u00e9 um site de consultoria de nicho que ajuda estudantes de todos os Estados Unidos a escolher, candidatar-se e ingressar nas universidades certas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/College-Transitions-.png\"><img decoding=\"async\" width=\"1024\" height=\"519\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/College-Transitions--1024x519.png\" alt=\"P\u00e1gina inicial do College Transitions - powered by MemberPress\" class=\"wp-image-28094\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/College-Transitions--1024x519.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/College-Transitions--300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/College-Transitions--768x389.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/College-Transitions-.png 1335w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Usos de transi\u00e7\u00e3o para a faculdade <strong>MemberPress <\/strong>para gerenciar seus servi\u00e7os de aconselhamento e consultoria, oferecendo dois planos: por hora e ilimitado. Esses planos tamb\u00e9m incluem acesso a recursos premium.<\/p>\n\n\n\n<p>Se isso n\u00e3o for inspira\u00e7\u00e3o suficiente, voc\u00ea deve saber <strong>o setor de consultoria de nicho \u00e9 <a href=\"https:\/\/www.consultport.com\/consulting-marketplace\/the-future-of-consulting-has-arrived-the-online-consulting-marketplace\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">crescendo a uma taxa pr\u00f3xima a 18%<\/a>significativamente maior do que as empresas de consultoria de grande porte.<\/strong> <\/p>\n\n\n\n<p>Se voc\u00ea tiver experi\u00eancia no setor e uma reputa\u00e7\u00e3o positiva, poder\u00e1 atrair membros pagantes para o seu site e aumentar sua receita.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"online-courses\"><span class=\"ez-toc-section\" id=\"Potential_for_recurring_revenue\"><\/span>Potencial para <em>recorrente <\/em>receita<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Com um site de consultoria, voc\u00ea pode incluir cursos on-line em suas ofertas. <\/p>\n\n\n\n<p>Os cursos s\u00e3o uma excelente maneira de empacotar servi\u00e7os de consultoria e, naturalmente, maximizam a receita recorrente. Um pouco de esfor\u00e7o inicial pode levar a uma renda cont\u00ednua nos pr\u00f3ximos anos.<\/p>\n\n\n\n<p>O complemento de cursos do MemberPress est\u00e1 inclu\u00eddo em todos os tr\u00eas planos do MemberPress (Basic, Plus e Pro). E ele facilita muito a cria\u00e7\u00e3o e a prote\u00e7\u00e3o de cursos!<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e774d126f73536f466453b277f0a0996\" href=\"https:\/\/memberpress.com\/pt\/blog\/sell-courses-on-wordpress\/\"  target=\"_blank\" class=\"button button-blue center\">LEIA &gt;&gt; Como vender cursos no WordPress com o MemberPress<\/a>\n<\/div>\n\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"OQKyWAqaUMpFIlobGPrm3sRvNeLiV7kuCwY\"><div class=\"responsive-video\"><iframe title=\"Como criar e vender cursos on-line no WordPress em 2024 (cursos MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WOedEnUBozw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt; COMO CRIAR UM CURSO NO MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Build_a_Consulting_Website_In_5_Steps\"><\/span>Como criar um site de consultoria (em 5 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agora, vamos dar uma olhada nas etapas simples que voc\u00ea pode seguir para criar seu site de associa\u00e7\u00e3o. Para este tutorial, voc\u00ea precisar\u00e1 primeiro de um site WordPress ativo. Se voc\u00ea ainda n\u00e3o tem um, n\u00e3o se preocupe! <\/p>\n\n\n\n<p>\u00c9 incrivelmente f\u00e1cil trabalhar com o WordPress. D\u00ea uma olhada neste artigo sobre <a href=\"https:\/\/wordpress.org\/support\/article\/new-to-wordpress-where-to-start\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">como come\u00e7ar a usar o WordPress<\/a>.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m dever\u00e1 escolher um tema para seu site de consultoria de associa\u00e7\u00e3o. Uma das melhores coisas do WordPress \u00e9 que existem muitos temas excelentes para praticamente todos os tipos de neg\u00f3cios. Para se inspirar, d\u00ea uma olhada nos exemplos deste artigo <a href=\"https:\/\/athemes.com\/collections\/consulting-wordpress-themes\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">25 melhores temas de consultoria para WordPress<\/a>. <\/p>\n\n\n\n<p>Depois que voc\u00ea tiver seu site e seu tema definidos, \u00e9 hora de fazer a configura\u00e7\u00e3o!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Brainstorm_Your_Content\"><\/span>Etapa 1: Fa\u00e7a um brainstorming de seu conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Primeiro, voc\u00ea deve pensar no tipo de conte\u00fado que pode oferecer aos seus membros. Voc\u00ea deve considerar quais s\u00e3o suas \u00e1reas de especializa\u00e7\u00e3o e como pode monetiz\u00e1-las. <\/p>\n\n\n\n<p>Conforme mencionado, voc\u00ea pode fornecer <a href=\"https:\/\/memberpress.com\/pt\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">cursos passo a passo<\/a> com material escrito e v\u00eddeos instrutivos. <\/p>\n\n\n\n<p>Se a cria\u00e7\u00e3o desses cursos sempre pareceu ser a parte mais lenta, o <a href=\"https:\/\/memberpress.com\/pt\/blog\/ai-course-generator\/\" title=\"\">Gerador de cursos de IA MemberPress <\/a>muda isso. <\/p>\n\n\n\n<p>Descreva o t\u00f3pico e o p\u00fablico-alvo da sua consultoria em um painel de bate-papo e ele criar\u00e1 um curr\u00edculo completo (se\u00e7\u00f5es, li\u00e7\u00f5es, question\u00e1rios) pronto para ser refinado e publicado. Seu conhecimento j\u00e1 \u00e9 a parte mais dif\u00edcil; isso s\u00f3 faz com que ele seja estruturado rapidamente.<\/p>\n\n\n\n<p>With MemberPress, you can also\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fazer upload de recursos como <strong>planos de neg\u00f3cios e documentos or\u00e7ament\u00e1rios<\/strong><\/li>\n\n\n\n<li>Fornecer acesso a <strong>semin\u00e1rios em v\u00eddeo<\/strong><\/li>\n\n\n\n<li>Executar <strong>chamadas de consultoria privadas<\/strong>... e mais.<\/li>\n<\/ul>\n\n\n\n<p>Tudo isso \u00e9 poss\u00edvel com o MemberPress.<\/p>\n\n\n\n<p>Tamb\u00e9m pode ser \u00fatil configurar <strong>f\u00f3runs exclusivos para membros<\/strong> que facilitam as discuss\u00f5es e o networking. Por exemplo, <a href=\"https:\/\/bizwarriors.com\/forum\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Guerreiros Biz<\/a> apresenta f\u00f3runs de aconselhamento sobre pequenas empresas e empreendedorismo:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/biz-warriors-forum.png\"><img decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/biz-warriors-forum-1024x560.png\" alt=\"F\u00f3runs de discuss\u00e3o do Biz Warriors\" class=\"wp-image-28223\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/biz-warriors-forum-1024x560.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/biz-warriors-forum-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/biz-warriors-forum-768x420.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/biz-warriors-forum-1536x840.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/biz-warriors-forum.png 1654w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><strong><em>DICA PRO: <\/em>Seu conte\u00fado pago deve oferecer algo exclusivo e valioso que motive o usu\u00e1rio a se tornar um membro. Se eles puderem encontrar conte\u00fado semelhante gratuitamente em outro lugar, \u00e9 improv\u00e1vel que se inscrevam em seu site.<\/strong> <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Install_and_Activate_the_MemberPress_Plugin\"><\/span>Etapa 2: Instale e ative o plug-in MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Neste tutorial, mostraremos a voc\u00ea como come\u00e7ar a criar seu site com nosso <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plug-in MemberPress<\/a>. Voc\u00ea pode se inscrever em uma conta escolhendo um <a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">plano de pre\u00e7os<\/a> que atenda \u00e0s necessidades de sua empresa. Em seguida, basta inserir seus dados pessoais.<\/p>\n\n\n\n<p>Ap\u00f3s concluir o processo de registro, voc\u00ea ser\u00e1 direcionado ao painel da sua conta de membro, que cont\u00e9m os arquivos do plug-in e os detalhes da sua assinatura (incluindo a chave de licen\u00e7a): <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/My-Account.png\"><img decoding=\"async\" width=\"1024\" height=\"649\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/My-Account-1024x649.png\" alt=\"Painel de controle da conta de usu\u00e1rio do MemberPress\" class=\"wp-image-34199\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/My-Account-1024x649.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/My-Account-300x190.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/My-Account-768x487.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/My-Account-268x170.png 268w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/My-Account-840x532.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/My-Account-1079x684.png 1079w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/My-Account-700x444.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/My-Account-156x99.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/My-Account-1080x685.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/My-Account.png 1259w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Fa\u00e7a o download dos arquivos e, em seguida, navegue at\u00e9 o painel do WordPress. Voc\u00ea pode <a href=\"https:\/\/memberpress.com\/pt\/docs\/how-to-install-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">carregar os arquivos baixados<\/a> acessando <em>Plugins &gt; Adicionar novo &gt; Escolher arquivo <\/em>e selecionando o MemberPress <em>.zip<\/em> pasta:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/add-new-plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"340\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/add-new-plugin-1024x340.png\" alt=\"Adicionar novo plugin no WordPress\" class=\"wp-image-28225\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/add-new-plugin-1024x340.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/add-new-plugin-300x99.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/add-new-plugin-768x255.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/add-new-plugin-1536x509.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/add-new-plugin.png 1885w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Depois que o plug-in estiver instalado, voc\u00ea precisar\u00e1 clicar em <em>Ativar<\/em> para concluir o processo. No painel do MemberPress, voc\u00ea tamb\u00e9m precisar\u00e1 inserir sua chave de licen\u00e7a para ativar sua assinatura. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Create_Your_Consulting_Plans\"><\/span>Etapa 3: Crie seus planos de consultoria<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Agora voc\u00ea pode criar as diferentes associa\u00e7\u00f5es para seus servi\u00e7os de consultoria. Para come\u00e7ar, clique em <em>MemberPress &gt; MemberPress &gt; Adicionar novo<\/em> para abrir o formul\u00e1rio de design. Aqui voc\u00ea pode e <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-effectively-title-your-membership-levels\/\" target=\"_blank\" rel=\"noreferrer noopener\">nomear seu primeiro plano<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/memberpress-membership-plan.png\"><img decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/memberpress-membership-plan-1024x410.png\" alt=\"Adi\u00e7\u00e3o de um novo plano de associa\u00e7\u00e3o no MemberPress\" class=\"wp-image-28226\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/memberpress-membership-plan-1024x410.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/memberpress-membership-plan-300x120.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/memberpress-membership-plan-768x308.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/memberpress-membership-plan-1536x616.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/memberpress-membership-plan.png 1884w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Voc\u00ea pode definir o pre\u00e7o de sua associa\u00e7\u00e3o e indicar se o custo ser\u00e1 \u00fanico ou se haver\u00e1 cobran\u00e7a recorrente. Voc\u00ea tamb\u00e9m pode configurar um desconto ou uma assinatura gratuita. <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">per\u00edodo de teste<\/a> se voc\u00ea quiser atrair novos membros para que experimentem sua plataforma antes de se comprometerem. <\/p>\n\n\n\n<p>Em seguida, role a tela para baixo para acessar o <em>Op\u00e7\u00f5es de associa\u00e7\u00e3o<\/em> se\u00e7\u00e3o:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/MemberPress-membership-options-1.jpg\"><img decoding=\"async\" width=\"800\" height=\"322\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/MemberPress-membership-options-1.jpg\" alt=\"Configura\u00e7\u00f5es das op\u00e7\u00f5es de associa\u00e7\u00e3o do MemberPress\" class=\"wp-image-28187\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/MemberPress-membership-options-1.jpg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/MemberPress-membership-options-1-300x121.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/MemberPress-membership-options-1-768x309.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Nessa \u00e1rea, voc\u00ea pode <a href=\"https:\/\/memberpress.com\/pt\/docs\/membership-options-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalizar recursos mais avan\u00e7ados<\/a> como m\u00e9todos de pagamento e URLs de acesso. Voc\u00ea tamb\u00e9m pode definir permiss\u00f5es para esse plano de associa\u00e7\u00e3o e controlar como os usu\u00e1rios podem se inscrever nele.<\/p>\n\n\n\n<p>N\u00e3o tenha pressa e fa\u00e7a pesquisas ao projetar seus planos. Voc\u00ea quer ter certeza de que eles s\u00e3o acess\u00edveis e t\u00eam o pre\u00e7o certo. Considere a possibilidade de verificar algumas empresas de consultoria semelhantes para ver o que elas est\u00e3o fazendo. <\/p>\n\n\n\n<p>Talvez voc\u00ea tamb\u00e9m queira criar diferentes associa\u00e7\u00f5es para v\u00e1rios n\u00edveis de consultoria. Por exemplo, se estiver criando um servi\u00e7o de consultoria empresarial, poder\u00e1 oferecer dois planos:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Um plano mais barato para startups, que inclui acesso a cursos b\u00e1sicos e uma sess\u00e3o de consultoria a cada seis meses<\/li>\n\n\n\n<li>Um plano mais caro com um n\u00famero maior de sess\u00f5es de consultoria ao vivo e acesso a cursos premium para empresas de grande porte<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"EYnV8vR8ntIhp4dxfL0qxqKg5dU2HEOcsG0ayNDDzrgAkJT1v7o1XQz7QL3iP9Yma9CkNrwUKC4lp3eI6FwA\"><div class=\"responsive-video\"><iframe title=\"Como criar e vender assinaturas com o MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">assistir &gt;&gt; criando associa\u00e7\u00f5es no memberpress<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Control_Who_Can_Access_Your_Content\"><\/span>Etapa 4: Controle quem pode acessar seu conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em seguida, voc\u00ea pode configurar regras que determinam quem pode acessar seu conte\u00fado. Essa etapa \u00e9 essencial porque permite que voc\u00ea mantenha alguns recursos privados e torne outros acess\u00edveis a assinantes espec\u00edficos. <\/p>\n\n\n\n<p>Voc\u00ea pode encontrar essas configura\u00e7\u00f5es navegando at\u00e9 <em>MemberPress &gt; Rules &gt; Add New<\/em>. Em seguida, voc\u00ea ver\u00e1 uma se\u00e7\u00e3o intitulada <em>Conte\u00fado protegido<\/em>: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/memberpress-content-access-rules.png\"><img decoding=\"async\" width=\"1024\" height=\"435\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/memberpress-content-access-rules-1024x435.png\" alt=\"Defini\u00e7\u00e3o de permiss\u00f5es de acesso no MemberPress\" class=\"wp-image-28227\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/memberpress-content-access-rules-1024x435.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/memberpress-content-access-rules-300x128.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/memberpress-content-access-rules-768x326.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/memberpress-content-access-rules.png 1294w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Aqui, voc\u00ea pode usar os menus suspensos para selecionar as p\u00e1ginas, tags, posts ou categorias que deseja restringir. Em seguida, voc\u00ea pode usar <em>Condi\u00e7\u00f5es de acesso<\/em> para controlar como a restri\u00e7\u00e3o se aplica. <\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode <a href=\"https:\/\/memberpress.com\/pt\/docs\/rules-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar uma regra<\/a> que somente os membros do seu plano de pre\u00e7os mais alto possam acessar as p\u00e1ginas com seus recursos mais valiosos. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"tKq6J3BWyMaVlx8dIp4cws8KAXbDAUFYvOqGSzz5HMPg1SoC2uxgclTt2F369sGIRoNBYh975n74Pb\"><div class=\"responsive-video\"><iframe title=\"Como proteger o conte\u00fado no WordPress com o MemberPress (tutorial de regras)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">assistir &gt;&gt; protegendo o conte\u00fado do seu site: como usar as regras do MemberPress<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Set_Up_Registration_and_Login_Pages_for_Your_Members\"><\/span>Etapa 5: Configure as p\u00e1ginas de registro e login para seus membros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em seguida, \u00e9 necess\u00e1rio criar p\u00e1ginas de registro e login para seus membros. Essas p\u00e1ginas permitem que os usu\u00e1rios se inscrevam no seu site e acessem suas contas depois de se tornarem assinantes. <\/p>\n\n\n\n<p>Voc\u00ea precisar\u00e1 adicionar a p\u00e1gina de registro ao menu do seu site. Voc\u00ea pode fazer isso navegando at\u00e9 <em>Apar\u00eancia &gt; Menus &gt; Gerenciar com visualiza\u00e7\u00e3o ao vivo<\/em>. <\/p>\n\n\n\n<p>Isso o levar\u00e1 a um editor visual que permite adicionar um menu clicando em <em>Menus &gt; Todas as p\u00e1ginas <\/em>e rolando a tela para baixo at\u00e9 <em>+ Adicionar itens<\/em>. Clique no menu suspenso ao lado de <em>Associa\u00e7\u00f5es<\/em>e selecione o nome de sua associa\u00e7\u00e3o:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/adding-membership-menu.png\"><img decoding=\"async\" width=\"1024\" height=\"291\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/adding-membership-menu-1024x291.png\" alt=\"Adi\u00e7\u00e3o de um menu de associa\u00e7\u00e3o ao WordPress\" class=\"wp-image-28229\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/adding-membership-menu-1024x291.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/adding-membership-menu-300x85.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/adding-membership-menu-768x218.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/adding-membership-menu-1536x437.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/adding-membership-menu.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Depois de selecion\u00e1-lo, voc\u00ea pode clicar em <em>Publicar <\/em>para salvar as altera\u00e7\u00f5es e adicion\u00e1-lo ao menu do seu site. Isso cria um link para a p\u00e1gina de registro do seu plano de associa\u00e7\u00e3o. Essa p\u00e1gina conter\u00e1 a vis\u00e3o geral do seu plano, o pre\u00e7o e os detalhes de inscri\u00e7\u00e3o que voc\u00ea solicita aos usu\u00e1rios. <\/p>\n\n\n\n<p>No entanto, voc\u00ea tamb\u00e9m precisa de um <a href=\"https:\/\/memberpress.com\/pt\/docs\/memberpress-login-page\/#:~:text=To%20create%20the%20MemberPress%20Login,very%20bottom%20of%20the%20page.\" target=\"_blank\" rel=\"noreferrer noopener\">P\u00e1gina de login<\/a> para seus assinantes existentes. Voc\u00ea pode configurar isso voltando ao painel do WordPress e navegando at\u00e9 <em>MemberPress &gt; Configura\u00e7\u00f5es<\/em> <em>&gt; P\u00e1ginas<\/em>. Em seguida, selecione <em>Cria\u00e7\u00e3o autom\u00e1tica de nova p\u00e1gina<\/em> do <em>P\u00e1gina de login do MemberPress <\/em>menu suspenso:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/memberpress-login-page.png\"><img decoding=\"async\" width=\"1024\" height=\"357\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/memberpress-login-page-1024x357.png\" alt=\"P\u00e1gina de login do MemberPress\" class=\"wp-image-28230\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/memberpress-login-page-1024x357.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/memberpress-login-page-300x104.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/memberpress-login-page-768x267.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/memberpress-login-page.png 1252w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Depois disso, role at\u00e9 a parte inferior da p\u00e1gina e clique em <em>Op\u00e7\u00f5es de atualiza\u00e7\u00e3o<\/em>. Agora voc\u00ea criou com sucesso um site de associa\u00e7\u00e3o para seus servi\u00e7os de consultoria empresarial!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A consultoria \u00e9 um setor em expans\u00e3o, e muitos profissionais ganham a vida oferecendo seus conhecimentos especializados a empresas e indiv\u00edduos. Voc\u00ea pode assumir o controle total desse conceito criando um site de consultoria que ofere\u00e7a conte\u00fado exclusivo para aqueles que mais precisam.<\/p>\n\n\n\n<p>Lembre-se de que voc\u00ea pode criar um site de consultoria em apenas cinco etapas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Fa\u00e7a um brainstorming de seu conte\u00fado.<\/li>\n\n\n\n<li>Instale e ative o <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plug-in MemberPress<\/a>. <\/li>\n\n\n\n<li>Crie seus planos de associa\u00e7\u00e3o de consultoria de neg\u00f3cios. <\/li>\n\n\n\n<li>Controle quem pode acessar seu conte\u00fado.<\/li>\n\n\n\n<li>Configure p\u00e1ginas de registro e login para seus membros. <\/li>\n<\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre como criar um site de consultoria com o MemberPress? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de <\/strong><a href=\"https:\/\/memberpress.com\/pt\/subscribe-to-the-memberpress-blog\/\"><strong>assine o blog do MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Consulting is a booming industry. In 2020, it was worth approximately $132 billion in the United States. However, it can be challenging to find a consistent and well-paying position as a consultant. Starting your own membership site for your consultancy business enables you to offer your expertise directly to companies and entrepreneurs. You can promote [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":34381,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[658,134,400,854],"tags":[1556,462,322],"class_list":{"0":"post-28219","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-ideas","8":"category-how-to-2","9":"category-trends","10":"category-use-case","11":"tag-converter","12":"tag-membership-business","13":"tag-online-business","14":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you looking to capitalize on your professional expertise? 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