{"id":28274,"date":"2021-09-16T07:00:00","date_gmt":"2021-09-16T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=28274"},"modified":"2022-11-16T15:15:26","modified_gmt":"2022-11-16T22:15:26","slug":"how-to-craft-an-seo-strategy-for-paywall-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/","title":{"rendered":"Como criar uma estrat\u00e9gia de SEO para conte\u00fado de paywall no WordPress"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Parece uma tarefa dif\u00edcil. Como propriet\u00e1rio de um site de associa\u00e7\u00e3o, voc\u00ea deseja ocultar o conte\u00fado. Por outro lado, voc\u00ea precisa que seu conte\u00fado possa ser descoberto. Como voc\u00ea pode equilibrar isso?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abfbe96c017e\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abfbe96c017e\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Why_would_you_want_to_paywall\" >Por que voc\u00ea quer um acesso pago?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Giving_the_customer_what_they_want_%E2%80%93_for_a_price\" >Oferecer ao cliente o que ele deseja - por um pre\u00e7o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Lead-in\" >Entrada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Metered\" >Medido<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Dynamic_paywalls\" >Paywalls din\u00e2micos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Hard_paywalls\" >Paredes de pagamento r\u00edgidas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Getting_technical\" >Obtendo informa\u00e7\u00f5es t\u00e9cnicas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Three_additional_tips\" >Tr\u00eas dicas adicionais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Keywords\" >Palavras-chave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, v\u00e1rias op\u00e7\u00f5es permitem o acesso restrito ao conte\u00fado, mas ainda assim conseguem fornecer palavras-chave competitivas que geram tr\u00e1fego. Para as empresas de software como servi\u00e7o, em particular, h\u00e1 muitas maneiras de aprimorar sua estrutura de SaaS de SEO e, ao mesmo tempo, permanecer fechada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos dar uma olhada nessas abordagens abaixo, mas, primeiro, fa\u00e7a a si mesmo esta pergunta...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_would_you_want_to_paywall\"><\/span>Por que voc\u00ea quer um acesso pago?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A portabilidade pode ser contraproducente se tudo o que voc\u00ea deseja \u00e9 atrair mais visitantes e links. No entanto, se voc\u00ea quiser aumentar o n\u00famero de assinantes e de consumidores comprometidos, seu conte\u00fado definitivamente deve ser fechado.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o os benef\u00edcios de criar um acesso pago:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voc\u00ea obter\u00e1 mais informa\u00e7\u00f5es sobre os usu\u00e1rios que pagam para acessar o conte\u00fado.<\/li>\n\n\n\n<li>Os usu\u00e1rios valorizam mais o conte\u00fado pago do que o gratuito. Eles o classificam como mais \u00fatil, confi\u00e1vel e leg\u00edtimo.<\/li>\n\n\n\n<li>Um usu\u00e1rio que acessa um conte\u00fado fechado tem maior probabilidade de se tornar um cliente ou consumidor recorrente. Dessa forma, um paywall \u00e9 um meio de <a href=\"https:\/\/blog.shift4shop.com\/top-lead-generation-statistics-for-your-marketing-strategy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">gera\u00e7\u00e3o de leads<\/a>.<\/li>\n\n\n\n<li>Um paywall gera renda.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea decidir usar o paywall, a primeira coisa a fazer \u00e9 encontrar um site confi\u00e1vel e de alta qualidade. <a href=\"https:\/\/memberpress.com\/pt\/features\/\" target=\"_blank\" rel=\"noreferrer noopener\">provedor<\/a>Como a MemberPress, que pode fazer isso acontecer. Em seguida, certifique-se de que vale a pena pagar pelo conte\u00fado. Um bom exemplo disso \u00e9 o <em>New York Times<\/em>que, em maio de 2021, tinha 7,5 milh\u00f5es de assinantes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites.png\"><img decoding=\"async\" width=\"661\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-661x1024.png\" alt=\"Sites de assinatura de not\u00edcias mais populares\" class=\"wp-image-52717\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-661x1024.png 661w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-194x300.png 194w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-768x1190.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-992x1536.png 992w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-110x170.png 110w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-396x614.png 396w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-442x684.png 442w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-665x1030.png 665w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-334x518.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-101x156.png 101w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites-956x1480.png 956w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Most-popular-news-subscription-websites.png 1033w\" sizes=\"(max-width: 661px) 100vw, 661px\" \/><\/a><figcaption class=\"wp-element-caption\">Imagem iva <a href=\"https:\/\/www.statista.com\/chart\/24772\/news-websites-with-the-most-paid-subscribers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista.com<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Em um mundo repleto de informa\u00e7\u00f5es gratuitas, por que as pessoas acham que vale a pena pagar por not\u00edcias? O principal motivo \u00e9 <strong>reputa\u00e7\u00e3o<\/strong>. Jornais como o <em>New York Times<\/em> s\u00e3o estabelecidos e confi\u00e1veis. Esses s\u00e3o ativos monetiz\u00e1veis. Quando h\u00e1 tantas \"verdades alternativas\" por a\u00ed, \u00e9 inestim\u00e1vel ter acesso ao que voc\u00ea pode considerar com confian\u00e7a como sendo a verdade real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea n\u00e3o puder trazer o reconhecimento e o valor da marca para a mesa, precisar\u00e1 pensar em outro motivo pelo qual as pessoas pagar\u00e3o pelo seu conte\u00fado. Um dos melhores \u00e9 <strong>exclusividade do conte\u00fado<\/strong>. Outro \u00e9 o bom e velho <strong>qualidade<\/strong>. Afinal de contas, <a href=\"https:\/\/www.bigcommerce.com\/ecommerce-answers\/what-is-content-creation\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">conte\u00fado \u00e9 importante<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto voc\u00ea pensa em como o conte\u00fado \u00e9 importante, vamos ver como voc\u00ea pode implementar o gating.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Giving_the_customer_what_they_want_%E2%80%93_for_a_price\"><\/span>Oferecer ao cliente o que ele deseja - por um pre\u00e7o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Google oferece aos provedores de conte\u00fado algo conhecido como \"<strong><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/appearance\/flexible-sampling\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">amostragem flex\u00edvel<\/a><\/strong>\". Com isso, voc\u00ea pode decidir quanto do seu conte\u00fado deseja disponibilizar gratuitamente para os usu\u00e1rios.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Afinal de contas, faz sentido oferecer parte de seu conte\u00fado gratuitamente, caso contr\u00e1rio, como o consumidor saber\u00e1 que deseja pagar por mais? De fato, \u00e9 rara a loja que n\u00e3o tem produtos em exposi\u00e7\u00e3o. Mais raro ainda \u00e9 que uma loja sem nada em exposi\u00e7\u00e3o tenha clientes fazendo fila para desembolsar seu dinheiro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A implementa\u00e7\u00e3o do seu paywall ser\u00e1 muito mais f\u00e1cil se a ferramenta que voc\u00ea usar para configur\u00e1-lo for constru\u00edda sobre um sistema de gerenciamento de conte\u00fado como o <a href=\"https:\/\/memberpress.com\/pt\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja a seguir algumas maneiras de oferecer amostragem flex\u00edvel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lead-in\"><\/span>Entrada<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin.png\"><img decoding=\"async\" width=\"623\" height=\"500\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin.png\" alt=\"lead-in do wall street journal paywall\" class=\"wp-image-28275\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin.png 623w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/WSJ-leadin-300x241.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/a><figcaption class=\"wp-element-caption\">Um lead-in de artigo no site do The Wall Street Journal.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Com essa abordagem, voc\u00ea oferece ao leitor uma pequena parte de um artigo. Voc\u00ea pode usar um resumo executivo ou um par\u00e1grafo inicial direto ao ponto. O restante do conte\u00fado permanece inacess\u00edvel e restrito at\u00e9 que o usu\u00e1rio pague uma taxa. Voc\u00ea provavelmente j\u00e1 viu <em>O<\/em> <em>Wall Street Journal<\/em> e <em>The Economist<\/em> usar esse m\u00e9todo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Metered\"><\/span>Medido<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window.png\"><img decoding=\"async\" width=\"1024\" height=\"607\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-1024x607.png\" alt=\"Artigo medido pelo paywall do New York Times\" class=\"wp-image-28276\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-1024x607.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-300x178.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-768x455.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-1536x910.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/New-York-Times-metered-article-window-2048x1214.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Um artigo medido no site do The New York Times.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A amostragem medida d\u00e1 aos usu\u00e1rios acesso a artigos completos um n\u00famero limitado de vezes. Por exemplo, eles podem ter acesso n\u00e3o pago a artigos tr\u00eas vezes por m\u00eas. Depois de esgotar a permiss\u00e3o, eles s\u00e3o solicitados a pagar uma taxa para obter acesso ilimitado. Essa abordagem \u00e9 favorecida pelo <em>New York Times<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A escolha depender\u00e1 da natureza do conte\u00fado que voc\u00ea est\u00e1 fornecendo. Por exemplo, se voc\u00ea tiver um material detalhado que trate de um t\u00f3pico atraente, talvez a abordagem de lead-in funcione melhor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode fazer a pergunta de maneira irresist\u00edvel na frente do paywall e oferecer uma solu\u00e7\u00e3o detalhada do outro lado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Duas outras abordagens devem ser mencionadas aqui.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dynamic_paywalls\"><\/span>Paywalls din\u00e2micos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Essa \u00e9 uma ideia relativamente nova. Ela pega o conceito de personaliza\u00e7\u00e3o (usado no marketing de pesquisa empresarial) e o aplica ao gating. Um paywall din\u00e2mico usa dados para determinar qual op\u00e7\u00e3o de assinatura deve ser oferecida. Por exemplo, ele pode oferecer ao usu\u00e1rio acesso a apenas determinadas \u00e1reas do site por um pre\u00e7o reduzido, em vez de pedir que ele pague por um material que nunca vai querer ler.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa abordagem requer uma boa quantidade de captura de dados, que geralmente s\u00f3 est\u00e1 dispon\u00edvel no <a href=\"https:\/\/memberpress.com\/pt\/tour\/\" target=\"_blank\" rel=\"noreferrer noopener\">plug-ins de associa\u00e7\u00e3o l\u00edderes<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, com o MemberPress, voc\u00ea pode inserir um <a href=\"https:\/\/memberpress.com\/pt\/docs\/available-shortcodes\/\" target=\"_blank\" rel=\"noreferrer noopener\">c\u00f3digo curto<\/a> em seu conte\u00fado que detectar\u00e1 se o usu\u00e1rio est\u00e1 conectado. Quando uma p\u00e1gina que cont\u00e9m esse shortcode for visualizada por um usu\u00e1rio conectado, ele poder\u00e1 visualizar o conte\u00fado em que o shortcode foi colocado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hard_paywalls\"><\/span>Paredes de pagamento r\u00edgidas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um paywall r\u00edgido geralmente n\u00e3o \u00e9 a melhor op\u00e7\u00e3o, pois n\u00e3o permite que os usu\u00e1rios experimentem o conte\u00fado. Em vez disso, obriga os usu\u00e1rios a comprar sem saber o que est\u00e3o adquirindo. Se voc\u00ea est\u00e1 apenas come\u00e7ando e ainda n\u00e3o tem uma marca consolidada, um paywall r\u00edgido provavelmente n\u00e3o \u00e9 a melhor op\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_technical\"><\/span>Obtendo informa\u00e7\u00f5es t\u00e9cnicas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code.png\"><img decoding=\"async\" width=\"960\" height=\"516\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code.png\" alt=\"c\u00f3digo de computador em uma tela\" class=\"wp-image-28277\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code.png 960w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/code-768x413.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea precisa que os mecanismos de pesquisa consigam \"ver\" o conte\u00fado que voc\u00ea n\u00e3o quer que os clientes n\u00e3o pagantes vejam. Ent\u00e3o, como voc\u00ea pode ganhar visibilidade e, ao mesmo tempo, manter as coisas ocultas? O Google oferece maneiras de usar <strong>dados estruturados<\/strong> para garantir que seu conte\u00fado apare\u00e7a em muitas SERPs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos dar uma olhada em duas ferramentas que voc\u00ea pode usar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Folhas de estilo em cascata<\/strong> (CCSs) costumam ser utilizados para proporcionar aos sites recursos visuais aprimorados e uma melhor experi\u00eancia do usu\u00e1rio (UX). O Google valoriza o uso de CCSs para separar o conte\u00fado gratuito daquele protegido por paywall. Ao utilizar CCSs em conjunto com dados estruturados em JSON-LD, voc\u00ea pode indicar aos mecanismos de busca que certas partes do seu conte\u00fado n\u00e3o devem ser divulgadas indiscriminadamente.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode definir o <em>cssSelector <\/em>para .paywall e use o atributo hasPart para garantir que o conte\u00fado permane\u00e7a bloqueado da maneira que voc\u00ea escolher. Essa constru\u00e7\u00e3o pode ser automatizada com o uso de descoberta de processos ou abordagens semelhantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o lado t\u00e9cnico das coisas estiver fora de seu conjunto de habilidades, h\u00e1 todos os tipos de <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-find-a-great-web-developer-for-your-membership-site-or-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">grandes desenvolvedores<\/a> que podem ajud\u00e1-lo. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Three_additional_tips\"><\/span>Tr\u00eas dicas adicionais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Familiarize-se com as p\u00e1ginas m\u00f3veis aceleradas (<a href=\"https:\/\/neilpatel.com\/blog\/the-definitive-guide-to-accelerated-mobile-pages-amp\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AMP)<\/a> para aumentar a velocidade de carregamento em dispositivos m\u00f3veis.<\/li>\n\n\n\n<li>Use a ferramenta de inspe\u00e7\u00e3o de URL do Google para testar como o Google rastreia e renderiza um URL em seu site.<\/li>\n\n\n\n<li>N\u00e3o se esque\u00e7a de observar o que seus concorrentes est\u00e3o fazendo. \u00c0s vezes, vale a pena fazer uma an\u00e1lise competitiva de SEO e pegar ideias emprestadas de seus rivais. Afinal, \u00e9 uma forma de elogio.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keywords\"><\/span>Palavras-chave<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como acontece com qualquer conte\u00fado, ao elaborar uma estrat\u00e9gia de SEO para conte\u00fado de paywall, \u00e9 importante considerar o tipo de usu\u00e1rio que voc\u00ea provavelmente atrair\u00e1. Se voc\u00ea quiser ter uma boa chance de atrair aqueles que est\u00e3o dispostos a pagar pelo que voc\u00ea est\u00e1 oferecendo, precisar\u00e1 usar palavras-chave espec\u00edficas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao usar <a href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">palavras-chave de cauda longa<\/a> em vez de termos gen\u00e9ricos e abrangentes, voc\u00ea pode se concentrar nos consumidores que t\u00eam maior probabilidade de comprar o que voc\u00ea est\u00e1 vendendo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, os paywalls e os princ\u00edpios de SEO n\u00e3o s\u00e3o mutuamente exclusivos - quem diria? E, quando voc\u00ea tiver reunido tudo isso e estiver pronto para enviar alguns ganchos de marketing, n\u00e3o se esque\u00e7a de que n\u00e3o \u00e9 necess\u00e1rio come\u00e7ar do zero com o seu alcance. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pense em adaptar o conte\u00fado existente para uso em <a href=\"https:\/\/www.business2community.com\/content-marketing\/how-to-repurpose-content-for-your-email-marketing-campaigns-02418202\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">campanhas de e-mail<\/a>por exemplo. Essa \u00e9 a grande vantagem de um bom conte\u00fado: ele n\u00e3o precisa ter um \u00fanico objetivo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma \u00faltima reflex\u00e3o: n\u00e3o se preocupe excessivamente com os freeloaders. Preocupe-se mais em fazer com que a inscri\u00e7\u00e3o seja tranquila, sem momentos de atrito ao longo da jornada do usu\u00e1rio. Combine isso com a visibilidade do mecanismo de pesquisa e voc\u00ea estar\u00e1 pronto para come\u00e7ar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com imagina\u00e7\u00e3o e seguindo algumas regras, voc\u00ea pode garantir uma estrat\u00e9gia de SEO para conte\u00fado de paywall que realmente funcione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem outras perguntas sobre como criar uma estrat\u00e9gia de SEO para conte\u00fado de paywall? Pergunte na se\u00e7\u00e3o de coment\u00e1rios!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>It seems like a tall order. As a membership site owner, you want to hide content. On the other hand, you need your content to be discoverable. How can you square this? Thankfully, several options allow for restricted access to content but still manage to provide competitive keywords that drive traffic. For software as a [&hellip;]<\/p>\n","protected":false},"author":56594,"featured_media":28279,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144,120,102],"tags":[873,812,836,182],"class_list":["post-28274","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-business","category-content","category-monetization","tag-content-optimization","tag-content-protection","tag-paywall","tag-seo","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"With protected content, what do you do about SEO? 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