{"id":28661,"date":"2021-08-18T07:35:07","date_gmt":"2021-08-18T13:35:07","guid":{"rendered":"https:\/\/memberpress.com\/?p=28661"},"modified":"2024-10-01T10:33:04","modified_gmt":"2024-10-01T14:33:04","slug":"how-to-optimize-email-automation-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-optimize-email-automation-for-your-membership-site\/","title":{"rendered":"Como otimizar a automa\u00e7\u00e3o de e-mail para seu site de associa\u00e7\u00e3o do WordPress"},"content":{"rendered":"<p>A fidelidade do cliente \u00e9 algo em que todas as empresas est\u00e3o tentando trabalhar ao criar um relacionamento com os clientes. No final das contas, as empresas sempre buscam transformar clientes potenciais em clientes e cuidar bem dos existentes. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a2cdfa15cbb0\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2cdfa15cbb0\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Why_Use_Email_Marketing\" >Por que usar o marketing por e-mail?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Email_Marketing_Automation\" >Automa\u00e7\u00e3o de marketing por e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#How_Does_Email_Automation_Work\" >Como funciona a automa\u00e7\u00e3o de e-mail?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#6_Must-Have_Email_Campaigns_for_Your_Membership_Site\" >6 campanhas de e-mail obrigat\u00f3rias para seu site de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Email_Marketing_Tips_for_Effective_Automation\" >Dicas de marketing por e-mail para uma automa\u00e7\u00e3o eficaz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Sender_The_Best_Email_Marketing_Tools_for_Automation\" >Sender As melhores ferramentas de e-mail marketing para automa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#How_to_Use_Sender_with_MemberPress\" >Como usar o Sender com o MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#PRO_TIP\" >DICA PRO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-optimize-email-automation-for-your-membership-site\/#Lets_Recap\" >Vamos recapitular<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Se voc\u00ea administra um site de associa\u00e7\u00e3o, precisar\u00e1 que novos membros se registrem e que os antigos mantenham suas assinaturas. <\/p>\n\n\n\n<p>Para lidar com os dois, <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/\" title=\"\">marketing por e-mail<\/a> pode ser a solu\u00e7\u00e3o perfeita. Em vez de usar os e-mails apenas para uma inscri\u00e7\u00e3o, voc\u00ea pode lev\u00e1-los a outro n\u00edvel e criar uma lista de e-mails que o ajudar\u00e1 a aumentar o conhecimento da marca, gerar convers\u00f5es e, \u00e9 claro, aumentar o n\u00famero de membros do site.<\/p>\n\n\n\n<p>Neste artigo, explicaremos por que voc\u00ea deve usar <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campanha ativa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a> e os benef\u00edcios de adicionar t\u00e9cnicas de automa\u00e7\u00e3o. Em seguida, apresentaremos um resumo de como a automa\u00e7\u00e3o de e-mail funciona, juntamente com seis situa\u00e7\u00f5es em que voc\u00ea desejar\u00e1 us\u00e1-la. <\/p>\n\n\n\n<p>Por \u00faltimo, mas n\u00e3o menos importante, deixaremos voc\u00ea com algumas dicas finais e at\u00e9 mesmo uma ferramenta GRATUITA de automa\u00e7\u00e3o de e-mail para ajud\u00e1-lo a iniciar sua pr\u00f3xima campanha. Vamos nos aprofundar! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Use_Email_Marketing\"><\/span>Por que usar o marketing por e-mail? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O marketing por e-mail \u00e9 um dos m\u00e9todos mais eficazes usados para aumentar as vendas e gerar leads em clientes reais. Al\u00e9m disso, voc\u00ea pode alcan\u00e7ar muitas pessoas com apenas alguns cliques.<\/p>\n\n\n\n<p>No entanto, \u00e9 preciso planejar uma estrat\u00e9gia bem pensada para garantir que seus e-mails sejam lidos e se destaquem da concorr\u00eancia. Para fazer isso, \u00e9 essencial ter o processo de automa\u00e7\u00e3o correto!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Automation\"><\/span>Automa\u00e7\u00e3o de marketing por e-mail <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A automa\u00e7\u00e3o de marketing por e-mail \u00e9 usada para enviar \"e-mails de acionamento\" aos seus assinantes. Esses e-mails s\u00e3o personalizados com base nas a\u00e7\u00f5es dos consumidores e nos segmentos atribu\u00eddos para serem enviados em um cronograma programado ou automatizado. <\/p>\n\n\n\n<p>Com um toque de personaliza\u00e7\u00e3o, a automa\u00e7\u00e3o de e-mail ajuda a alcan\u00e7ar clientes potenciais e consumidores de forma eficaz, permitindo que os profissionais de marketing obtenham os melhores resultados poss\u00edveis.<\/p>\n\n\n\n<p>A automa\u00e7\u00e3o tem v\u00e1rias vantagens. Primeiro, ela economiza muito tempo ao criar e enviar novas campanhas. Ela tamb\u00e9m permite que voc\u00ea <a href=\"https:\/\/www.bloggersideas.com\/top-best-email-marketing-service-providers\/\">segmentar seu e-mail l<\/a><a href=\"https:\/\/www.bloggersideas.com\/top-best-email-marketing-service-providers\/\" target=\"_blank\" rel=\"noreferrer noopener\">i<\/a><a href=\"https:\/\/www.bloggersideas.com\/top-best-email-marketing-service-providers\/\">st<\/a>Assim, seu conte\u00fado \u00e9 adaptado aos dados demogr\u00e1ficos, comportamentos e necessidades espec\u00edficos dos clientes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981.jpg\" alt=\"ilustra\u00e7\u00e3o do segmento de marketing\" class=\"wp-image-36875\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/iStock-1207733981-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Com a ajuda da automa\u00e7\u00e3o de marketing por e-mail, voc\u00ea poder\u00e1 agrupar seu p\u00fablico de forma eficaz e, como resultado, ver\u00e1 um aumento nas transa\u00e7\u00f5es e na receita.<\/p>\n\n\n\n<p>Al\u00e9m disso, a automa\u00e7\u00e3o ajuda a manter um excelente envolvimento com os clientes atuais e potenciais. Por fim, ela aumenta a efici\u00eancia e converte clientes potenciais em clientes pagantes.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_Email_Automation_Work\"><\/span>Como funciona a automa\u00e7\u00e3o de e-mail? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A automa\u00e7\u00e3o de marketing por e-mail pode ser usada para os mercados B2B e B2C. O processo come\u00e7a com determinados eventos de acionamento ou a\u00e7\u00f5es que o cliente realiza em seu site. <\/p>\n\n\n\n<p>Whether it\u2019s a new follower on social media, a review post, an abandoned cart, or a new purchase \u2013 these might be the moves of your audience you have been waiting for.<\/p>\n\n\n\n<p>Com base nos objetivos e nas metas do seu site de associa\u00e7\u00e3o, voc\u00ea pode criar uma lista de a\u00e7\u00f5es espec\u00edficas, que resultar\u00e3o no envio de um e-mail logo ap\u00f3s a realiza\u00e7\u00e3o dessa a\u00e7\u00e3o. No entanto, h\u00e1 determinadas campanhas que todos os sites de associa\u00e7\u00e3o devem considerar ao otimizar a automa\u00e7\u00e3o de marketing por e-mail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Must-Have_Email_Campaigns_for_Your_Membership_Site\"><\/span>6 campanhas de e-mail obrigat\u00f3rias para seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A automa\u00e7\u00e3o de e-mail pode ajud\u00e1-lo a criar campanhas personalizadas para atingir segmentos de p\u00fablico-alvo personalizados. Para come\u00e7ar, voc\u00ea deve preparar um conjunto de e-mails gen\u00e9ricos para enviar para intera\u00e7\u00f5es b\u00e1sicas com o consumidor, como:         <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>E-mail de boas-vindas<\/li>\n\n\n\n<li>E-mail de reengajamento<\/li>\n\n\n\n<li>E-mail promocional<\/li>\n<\/ul>\n\n\n\n<p>Com o passar do tempo, voc\u00ea deve aproveitar a oportunidade para conhecer um pouco melhor seus clientes e lan\u00e7ar as seguintes campanhas de e-mail:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lembretes automatizados de renova\u00e7\u00e3o de assinatura<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o de novos clientes<\/li>\n\n\n\n<li>Perda de vendas de associa\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<p>Embora esses tipos de e-mails sejam mais gen\u00e9ricos, voc\u00ea ainda precisar\u00e1 enviar campanhas personalizadas para seus grupos segmentados. <\/p>\n\n\n\n<p>Os e-mails para notificar os consumidores sobre um carrinho abandonado, vendas futuras ou produtos sugeridos podem ser a chave para um relacionamento bem-sucedido com seus clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Tips_for_Effective_Automation\"><\/span>Dicas de marketing por e-mail para uma automa\u00e7\u00e3o eficaz <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A cria\u00e7\u00e3o de campanhas \u00e9 um trabalho longo e \u00e1rduo, mas, quando bem feito, voc\u00ea desfrutar\u00e1 de in\u00fameros benef\u00edcios. Leva tempo para encontrar o equil\u00edbrio certo entre clientes potenciais e atuais; mas, quando voc\u00ea o encontrar, a automa\u00e7\u00e3o de e-mail cuidar\u00e1 do resto. <\/p>\n\n\n\n<p>We\u2019ve mentioned the importance of segmentation and dividing your audience into groups \u2013 without it, your emails won\u2019t reach the expected results. For that reason, email personalization is something you have to include in your email automation strategy to ensure maximum optimization.<\/p>\n\n\n\n<p>Enquanto voc\u00ea continua coletando mais informa\u00e7\u00f5es sobre seus clientes, os testes tamb\u00e9m s\u00e3o necess\u00e1rios para avaliar e analisar quais tipos de e-mails funcionam melhor para o seu mercado.<\/p>\n\n\n\n<p>Al\u00e9m disso, como a maioria dos e-mails \u00e9 aberta em dispositivos m\u00f3veis, \u00e9 muito importante garantir que voc\u00ea esteja projetando vers\u00f5es compat\u00edveis com dispositivos m\u00f3veis; caso contr\u00e1rio, seus e-mails n\u00e3o alcan\u00e7ar\u00e3o o m\u00e1ximo de resultados. <\/p>\n\n\n\n<p>Por \u00faltimo, mas n\u00e3o menos importante, medir e analisar os resultados \u00e9 uma parte crucial de sua jornada de marketing por e-mail. Mesmo quando seus e-mails s\u00e3o automatizados com sucesso, voc\u00ea ainda precisa analisar os resultados e adapt\u00e1-los \u00e0s mudan\u00e7as nas demandas dos consumidores para se destacar de outras empresas do seu setor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sender_The_Best_Email_Marketing_Tools_for_Automation\"><\/span>Remetente: As melhores ferramentas de e-mail marketing para automa\u00e7\u00e3o <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A automa\u00e7\u00e3o do marketing por e-mail n\u00e3o est\u00e1 dispon\u00edvel sem uma \u00f3tima ferramenta ou software que possa lhe oferecer alguma ajuda. Embora existam <a href=\"https:\/\/memberpress.com\/pt\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Muitas op\u00e7\u00f5es<\/a> para escolher, h\u00e1 uma ferramenta que se destaca por oferecer um plano FREE FOREVER.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender.png\"><img decoding=\"async\" width=\"1024\" height=\"530\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-1024x530.png\" alt=\"Remetente: Uma das melhores ferramentas de automa\u00e7\u00e3o de e-mail\" class=\"wp-image-28664\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-1024x530.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender-768x397.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/08\/Email-Marketing-Platform-Try-Tool-100-Free-Sender.png 1266w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>O Sender oferece tudo o que voc\u00ea precisa para um marketing por e-mail bem-sucedido, inclusive automa\u00e7\u00e3o inteligente. Voc\u00ea pode lidar facilmente com seu conte\u00fado e alcan\u00e7ar seu p\u00fablico com a ajuda de outros excelentes recursos dispon\u00edveis. <\/p>\n\n\n\n<p>A Sender tamb\u00e9m tem muitos tutoriais dispon\u00edveis para ajud\u00e1-lo a executar uma campanha de marketing por e-mail bem-sucedida, al\u00e9m de uma excelente equipe de suporte dispon\u00edvel sempre que voc\u00ea precisar de assist\u00eancia personalizada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Sender_with_MemberPress\"><\/span>Como usar o Sender com o MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1024x576.jpg\" alt=\"memberpress e zapier\" class=\"wp-image-17916\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-840x473.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image-1080x608.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/05\/MPZapier_Image.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Usar o Sender com o MemberPress \u00e9 f\u00e1cil com nosso <a href=\"https:\/\/memberpress.com\/pt\/addons\/zapier\/\" target=\"_blank\" rel=\"noreferrer noopener\">Integra\u00e7\u00e3o com o Zapier<\/a>. V\u00e1 para o nosso <a href=\"https:\/\/memberpress.com\/pt\/docs\/official-memberpress-zapier-integration\/\" target=\"_blank\" rel=\"noopener\">Documento de ajuda do Zapier<\/a> para obter instru\u00e7\u00f5es que o ajudar\u00e3o a fazer a configura\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PRO_TIP\"><\/span>DICA PRO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voc\u00ea ver\u00e1 que muitos dos modelos de e-mail automatizados do MemberPress t\u00eam <strong>asteriscos padr\u00e3o<\/strong> na linha de assunto e no corpo do e-mail. Talvez voc\u00ea queira remov\u00ea-los para dar aos seus e-mails uma sensa\u00e7\u00e3o mais personalizada.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lets_Recap\"><\/span>Vamos recapitular<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Usar e-mails apenas para fins de inscri\u00e7\u00e3o seria uma grande perda de tempo. Em vez disso, use as vantagens do marketing automatizado por e-mail para coletar dados do consumidor e otimizar os eventos que ocorrem em seu site de associa\u00e7\u00e3o. <\/p>\n\n\n\n<p>Uma das melhores estrat\u00e9gias que voc\u00ea pode usar \u00e9 a automa\u00e7\u00e3o de e-mail. 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18:57:41","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":null,"created":"2021-08-18 12:47:17","updated":"2026-03-03 15:03:45"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Optimize Email Automation for Your WordPress Membership Site\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Membership 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