{"id":2944,"date":"2014-02-10T22:46:01","date_gmt":"2014-02-10T22:46:01","guid":{"rendered":"https:\/\/memberpress.com\/?p=2944"},"modified":"2026-03-02T09:54:46","modified_gmt":"2026-03-02T14:54:46","slug":"launch-an-affiliate-program-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/launch-an-affiliate-program-for-your-membership-site\/","title":{"rendered":"Como lan\u00e7ar um programa de afiliados para seu site de associa\u00e7\u00e3o (e por que voc\u00ea deve faz\u00ea-lo)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Se voc\u00ea ainda n\u00e3o pensou em lan\u00e7ar um programa de afiliados para o seu site de assinaturas, deveria pensar nisso.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac44b181048b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac44b181048b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/launch-an-affiliate-program-for-your-membership-site\/#The_Basics\" >O b\u00e1sico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/launch-an-affiliate-program-for-your-membership-site\/#Your_Affiliate_Program_on_Auto-Pilot\" >Seu programa de afiliados no piloto autom\u00e1tico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/launch-an-affiliate-program-for-your-membership-site\/#Commission_Groups\" >Grupos de comiss\u00f5es<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/launch-an-affiliate-program-for-your-membership-site\/#Ready_to_Start_Your_Online_Business\" >Pronto para iniciar seu neg\u00f3cio on-line?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Os programas de afiliados podem atrair muito mais aten\u00e7\u00e3o e vendas para seus produtos do que muitas outras formas de marketing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se feitas corretamente, elas podem permitir que voc\u00ea crie relacionamentos com blogueiros, propriet\u00e1rios de sites e outros para ajudar a divulgar seu site de associa\u00e7\u00e3o e aumentar sua receita em at\u00e9 30%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diferente da maioria dos outros plug-ins de associa\u00e7\u00e3o do WordPress, <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> funciona imediatamente com seu pr\u00f3prio plugin incr\u00edvel de programa de afiliados,&nbsp;<a href=\"http:\/\/www.easyaffiliate.com\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"http:\/\/www.easyaffiliate.com\">Afiliado f\u00e1cil<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por que isso \u00e9 importante?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque, mesmo que voc\u00ea n\u00e3o pretenda lan\u00e7ar um programa de afiliados com seu site de assinaturas imediatamente, tendo o Easy Affiliate \u00e0 disposi\u00e7\u00e3o, voc\u00ea poder\u00e1 iniciar um sem complica\u00e7\u00f5es sempre que quiser. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea poder\u00e1 fazer muito mais com seu programa de afiliados do que faria usando qualquer outro plugin de assinaturas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 verdade que a Easy Affiliate trabalha com v\u00e1rias solu\u00e7\u00f5es de pagamento e sistemas de assinatura diferentes (incluindo alguns de nossos concorrentes). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas temos uma integra\u00e7\u00e3o mais completa e aprofundada entre o Easy Affiliate e o MemberPress \u2014 uma integra\u00e7\u00e3o que nos permite fazer coisas que outros sistemas n\u00e3o conseguem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Basics\"><\/span>O b\u00e1sico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Obviamente, qualquer programa de afiliados que se preze precisa gerenciar os afiliados (inclusive o processo de inscri\u00e7\u00e3o), obter os links e banners dos afiliados e, o mais importante, acompanhar as vendas e as comiss\u00f5es. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao instalar o Easy Affiliate junto com o MemberPress, esses recursos e muitos outros come\u00e7am a funcionar sem nenhum processo complicado de integra\u00e7\u00e3o. \u00c9 incrivelmente f\u00e1cil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_Affiliate_Program_on_Auto-Pilot\"><\/span>Seu programa de afiliados no piloto autom\u00e1tico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, al\u00e9m desses recursos b\u00e1sicos, quando voc\u00ea usar o Easy Affiliate com o MemberPress, suas comiss\u00f5es de afiliado ficar\u00e3o sincronizadas com o que acontecer com essas transa\u00e7\u00f5es no MemberPress. Isso inclui reembolsos e cancelamentos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, digamos que a Sally tenha indicado o Bob para o seu site de assinaturas. Assim que uma transa\u00e7\u00e3o for conclu\u00edda no MemberPress referente \u00e0 nova assinatura do Bob, o Easy Affiliate calcular\u00e1 e registrar\u00e1 automaticamente a comiss\u00e3o correta pela venda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas agora Bob precisa de um reembolso, ent\u00e3o voc\u00ea emite um reembolso pelo MemberPress ou pelo seu gateway. O Easy Affiliate recalcular\u00e1 automaticamente e registrar\u00e1 a comiss\u00e3o correta para Sally, efetivamente devolvendo a comiss\u00e3o que ela recebeu inicialmente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse processo automatizado, por si s\u00f3, j\u00e1 vai economizar dinheiro, tempo e aborrecimentos para voc\u00ea. Isso porque, ao contr\u00e1rio do que acontece com outros plugins de assinaturas e softwares de afiliados, voc\u00ea nunca precisar\u00e1 se lembrar de deduzir manualmente as comiss\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Commission_Groups\"><\/span>Grupos de comiss\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O <strong>Grupos de comiss\u00f5es <\/strong>Esse recurso funciona exclusivamente com a integra\u00e7\u00e3o MemberPress do Easy Affiliate. Ele ajuda os propriet\u00e1rios de sites de assinatura a incentivar os afiliados com base no n\u00edvel de assinatura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os Grupos de Comiss\u00f5es permitem que voc\u00ea ofere\u00e7a aos seus membros a possibilidade de se qualificarem para receber mais comiss\u00f5es, dependendo dos produtos de assinatura nos quais eles estejam ativos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, digamos que voc\u00ea tenha tr\u00eas produtos: Bronze, Prata e Ouro. Voc\u00ea define uma comiss\u00e3o padr\u00e3o de 10% a ser paga em cada venda, mas, em seguida, adiciona um grupo de comiss\u00f5es personalizado para Bronze para 20%, Silver para 30% e Gold para 40%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, digamos que a Sally (nossa afiliada do exemplo acima) seja uma afiliada, mas tamb\u00e9m seja membro Silver do seu site de assinaturas. E o Jay \u00e9 um afiliado que ainda n\u00e3o se inscreveu no seu site de assinaturas. Ele tem uma amiga, a Andrea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse cen\u00e1rio, se Jay indicar Andrea e ela se inscrever para uma associa\u00e7\u00e3o, Jay receber\u00e1 uma comiss\u00e3o de 10% quando a transa\u00e7\u00e3o for conclu\u00edda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, digamos que a Sally indique o Bob e ele se inscreva como associado. A Sally receber\u00e1 uma comiss\u00e3o 30% assim que a transa\u00e7\u00e3o dele for conclu\u00edda, pois ela faz parte do grupo de comiss\u00f5es do seu produto Silver.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode ver nesse exemplo que o uso de grupos de comiss\u00e3o MemberPress pode ajud\u00e1-lo n\u00e3o apenas a incentivar as pessoas a fazer upgrade. Ele tamb\u00e9m pode cultivar afiliados de maior qualidade - pessoas que realmente usam seu site de associa\u00e7\u00e3o e podem inspirar outras pessoas a se associarem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gra\u00e7as \u00e0 forte integra\u00e7\u00e3o e aos recursos avan\u00e7ados dispon\u00edveis entre o MemberPress e o Easy Affiliate, voc\u00ea vai evitar muitas dores de cabe\u00e7a.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"Ready_to_Start_Your_Online_Business\"><\/span>Pronto para iniciar seu neg\u00f3cio on-line?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">E voc\u00ea poder\u00e1 fazer coisas realmente legais no que diz respeito ao programa de afiliados do seu site de assinaturas \u2013 <a href=\"https:\/\/memberpress.com\/pt\/what-membership-software-should-i-use\/\" title=\"Que software de associa\u00e7\u00e3o devo usar?\">coisas que n\u00e3o podem ser feitas com outros plugins de assinatura<\/a> e software de programa de afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parece interessante? Saiba mais sobre <a href=\"http:\/\/easyaffiliate.com\" target=\"_blank\" rel=\"noreferrer noopener\">Afiliado f\u00e1cil<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>If you haven&#8217;t considered rolling out an affiliate program for your membership site, you should. Affiliate programs can bring your products significantly more attention and sales than many other forms of marketing. If done correctly they can enable you to build relationships with bloggers, site owners, and others to help spread the word about your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[6,1481,1474],"tags":[92,93,26],"class_list":["post-2944","post","type-post","status-publish","format-standard","has-post-thumbnail","category-add-ons","category-memberpress-features","category-membership-site","tag-affiliate-program-software","tag-affiliates","tag-membership","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Affiliate programs can bring your products attention and sales. 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