A integra\u00e7\u00e3o do MemberPress Groundhogg torna o marketing direcionado r\u00e1pido e f\u00e1cil.<\/em><\/strong><\/p>

\n
O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>
Continue lendo para saber mais...<\/a><\/li>
O que voc\u00ea precisar\u00e1 para implementar essas estrat\u00e9gias<\/a><\/li>
Converta mais avalia\u00e7\u00f5es gratuitas com menos esfor\u00e7o<\/a>
Por exemplo...<\/a><\/li><\/ul><\/li>
Coloque a integra\u00e7\u00e3o do cliente no piloto autom\u00e1tico<\/a><\/li>
Evitar a rotatividade de forma proativa<\/a><\/li>
Evitar a rotatividade de forma reativa<\/a><\/li>
Direcionar os membros e encontrar novos neg\u00f3cios<\/a>
Por exemplo...<\/a><\/li><\/ul><\/li>
Pr\u00f3ximas etapas para elevar o n\u00edvel de seu site de associa\u00e7\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
O MemberPress torna a configura\u00e7\u00e3o do seu site de associa\u00e7\u00e3o f\u00e1cil e r\u00e1pida, o que permite que empreendedores como voc\u00ea coloquem suas ideias no mercado em alta velocidade.<\/p>\n\n\n\n
What might not come as easily is getting members to sign up when you\u2019re ready to launch, and getting them to stick around once they do sign up.<\/p>\n\n\n\n
Felizmente, existem algumas estrat\u00e9gias b\u00e1sicas de marketing para sites de associa\u00e7\u00e3o que comprovadamente aumentar a receita e a reten\u00e7\u00e3o<\/a>. Dessa forma, voc\u00ea pode se concentrar em fornecer um \u00f3timo conte\u00fado em vez de se preocupar com a aquisi\u00e7\u00e3o e a rotatividade de clientes.<\/p>\n\n\n\n
A melhor parte \u00e9 que voc\u00ea pode implementar todas essas estrat\u00e9gias usando Groundhogg, um plug-in de CRM e automa\u00e7\u00e3o de marketing para WordPress<\/a>. If you\u2019re already using such a service, you can still implement many of these strategies using tools like WPFusion.<\/p>\n\n\n\n
Continue lendo para saber mais...<\/h2>\n\n\n\n
\n
Como converter mais avalia\u00e7\u00f5es gratuitas<\/li>\n\n\n\n
Como colocar a integra\u00e7\u00e3o de seus clientes no piloto autom\u00e1tico<\/li>\n\n\n\n
Como evitar a rotatividade automaticamente<\/li>\n\n\n\n
Como recuperar membros perdidos ap\u00f3s o cancelamento<\/li>\n\n\n\n
Como aumentar o envolvimento dos membros<\/li>\n\n\n\n
Como atingir os membros com marketing espec\u00edfico<\/li>\n<\/ul>\n\n\n\n
At the end I\u2019ll tell you how you can download the email and funnel templates for all the strategies shared in this article. <\/p>\n\n\n\n
And I\u2019ll let you know where you can learn more strategies to take advantage of Black Friday, BuddyBoss<\/a>, ferramentas LMS e muito mais!<\/p>\n\n\n\n
O que voc\u00ea precisar\u00e1 para implementar essas estrat\u00e9gias<\/h2>\n\n\n\n
Before we can get into it the \u201chow to\u201d, you\u2019ll need to install and set up a few things\u2026<\/p>\n\n\n\n
\n
Groundhogg<\/a><\/li>\n\n\n\n
Groundhogg \u2013 MemberPress Integration<\/a><\/li>\n\n\n\n
Groundhogg \u2013 Conditional Logic addon<\/a><\/li>\n\n\n\n
Groundhogg \u2013 Advanced Features addon<\/a><\/li>\n<\/ul>\n\n\n\n
OR use\u2026<\/p>\n\n\n\n
\n
Qualquer CRM SaaS, como HubSpot<\/a> ou ActiveCampaign<\/a><\/li>\n\n\n\n
WPFusion<\/li>\n<\/ul>\n\n\n\n
Todas as capturas de tela e etapas exatas abaixo s\u00e3o baseadas na plataforma Groundhogg. No entanto, as estrat\u00e9gias principais podem ser aplicadas \u00e0 maioria das ferramentas de CRM e automa\u00e7\u00e3o de marketing SaaS.<\/p>\n\n\n\n
<\/span>Converta mais avalia\u00e7\u00f5es gratuitas com menos esfor\u00e7o<\/span><\/h2>\n\n\n\n
O MemberPress lhe d\u00e1 a capacidade muito \u00fatil de oferecer avalia\u00e7\u00f5es gratuitas de seu programa de associa\u00e7\u00e3o. Isso torna muito f\u00e1cil dar aos membros uma pr\u00e9via do que voc\u00ea tem a oferecer antes que eles se comprometam.<\/p>\n\n\n\n
Conseguir que os leads se inscrevam para a avalia\u00e7\u00e3o gratuita \u00e9 muito f\u00e1cil. Conseguir que eles ultrapassem o primeiro per\u00edodo de cobran\u00e7a pode ser a parte mais dif\u00edcil.<\/p>\n\n\n\n
There are a number of reasons why people don\u2019t convert:<\/p>\n\n\n\n
\n
The content wasn\u2019t for them<\/li>\n\n\n\n
They can\u2019t afford it<\/li>\n\n\n\n
Eles n\u00e3o t\u00eam mais o problema que precisavam resolver<\/li>\n\n\n\n
\u2026and so on<\/li>\n<\/ul>\n\n\n\n
Mas, na maioria das vezes, o verdadeiro motivo pelo qual as pessoas abandonam os testes \u00e9 que eles esquecem que se inscreveram em primeiro lugar<\/strong>. That is, they didn\u2019t take advantage of the trial period to learn about the content, get the billing notification reminder, and cancel \u2013 because they didn\u2019t uso <\/em>o per\u00edodo de teste.<\/p>\n\n\n\n
Esse problema \u00e9 totalmente evit\u00e1vel, e o processo para evit\u00e1-lo \u00e9 relativamente simples.<\/p>\n\n\n\n
Voc\u00ea precisa:<\/p>\n\n\n\n
\n
Track who is \u2013and isn\u2019t \u2013 currently in a trial<\/li>\n\n\n\n
Enviar e-mails ou mensagens de texto para os participantes dos testes<\/li>\n\n\n\n
Lembrar aos participantes dos testes que devem fazer login e consumir conte\u00fado enquanto estiverem no teste<\/li>\n<\/ul>\n\n\n\n
O Groundhogg torna tudo isso quase f\u00e1cil demais!<\/p>\n\n\n\n
When editing a MemberPress membership plan, you\u2019ll see the Groundhogg integration card. If a trial is enabled, you\u2019ll also see the \u201cTrial Tags\u201d option.\u00a0<\/p>\n\n\n\n
$\"Tags$ <\/a><\/figure>\n\n\n\n
Essas tags s\u00e3o aplicadas a um contato quando ele se inscreve na avalia\u00e7\u00e3o e s\u00e3o removidas quando a avalia\u00e7\u00e3o termina ou quando ele abandona a avalia\u00e7\u00e3o.<\/p>\n\n\n\n
O que voc\u00ea pode fazer agora \u00e9 criar um funil que \u00e9 ativado quando uma avalia\u00e7\u00e3o \u00e9 iniciada. Esse funil enviar\u00e1 e-mails programados ao cliente, explicando como funciona a associa\u00e7\u00e3o e incentivando-o a participar e consumir conte\u00fado.<\/p>\n\n\n\n
Por exemplo...<\/h3>\n\n\n\n
Let\u2019s say you have a trial that lasts 14 days. You might send a reminder email every other day for a total of eight emails. Following are some popular topics to cover during a trial.<\/p>\n\n\n\n
\n
Bem-vindo a bordo!<\/li>\n\n\n\n
Como tirar o m\u00e1ximo proveito de seu teste.<\/li>\n\n\n\n
Don\u2019t miss the great piece of content during your trial!<\/li>\n\n\n\n
You\u2019re halfway through your trial.<\/li>\n\n\n\n
Voc\u00ea viu esse recurso muito legal?<\/li>\n\n\n\n
Log in to see how you can do a cool thing\u2026<\/li>\n\n\n\n
You\u2019re doing great, keep it up!<\/li>\n\n\n\n
Estamos ansiosos para fazer grandes coisas juntos (o julgamento terminou)<\/li>\n<\/ol>\n\n\n\n
Mantendo-se em constante comunica\u00e7\u00e3o com o cliente de avalia\u00e7\u00e3o, voc\u00ea pode:<\/p>\n\n\n\n
\n
Make sure they don\u2019t forget about the trial<\/li>\n\n\n\n
Make sure they\u2019re not confused when they get billed<\/li>\n\n\n\n
Aumentar as chances de manter a associa\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n
Here\u2019s what that funnel might look like in Groundhogg.<\/p>\n\n\n\n
$\"Funil$ <\/a><\/figure>\n\n\n\n
You can then end the funnel when the trial tag is removed, and add a filter indicating that the member is still active for the membership. This will give you a conversion rate of successful trials, which you can actually see in Groundhogg\u2019s reports.<\/p>\n\n\n\n
$\"Detalhamento$ <\/a><\/figure>\n\n\n\n
Groundhogg reports tell you the number of trials that exist for any membership you\u2019re selling. That way you can make tweaks to improve the conversion rate.<\/p>\n\n\n\n
<\/span>Coloque a integra\u00e7\u00e3o do cliente no piloto autom\u00e1tico<\/span><\/h2>\n\n\n\n
If you don\u2019t have customer onboarding, you might be shooting yourself in the foot. Customer onboarding is essential to ensure low churn and continued membership.<\/p>\n\n\n\n
The customer relationship is really no different from any human relationship. Customers need to feel safe, valued, and cared for \u2013 and that starts with onboarding.<\/p>\n\n\n\n
When a new member signs up, they\u2019ll receive the general MemberPress Active Member tag, which you can set in the Groundhogg settings.<\/p>\n\n\n\n
$\"Etiqueta$ <\/a><\/figure>\n\n\n\n
Assim como o funil de avalia\u00e7\u00e3o, voc\u00ea pode criar um novo funil para enviar e-mails de boas-vindas a todos os novos membros, que come\u00e7a quando a tag de membro ativo \u00e9 aplicada.<\/p>\n\n\n\n
Some important topics to cover during onboarding might be\u2026<\/p>\n\n\n\n
\n
Here\u2019s where you should get started<\/li>\n\n\n\n
Navegando em seu painel<\/li>\n\n\n\n
Contato com o suporte<\/li>\n\n\n\n
Atualiza\u00e7\u00e3o de suas informa\u00e7\u00f5es de faturamento<\/li>\n\n\n\n
What to do if you can\u2019t log in<\/li>\n\n\n\n
etc\u2026<\/li>\n<\/ul>\n\n\n\n
Esses t\u00f3picos ajudam a garantir ao cliente que ele tomou uma boa decis\u00e3o e o ajudam a navegar em sua associa\u00e7\u00e3o com mais facilidade.<\/p>\n\n\n\n
<\/span>Evitar a rotatividade proativamente<\/em><\/span><\/h2>\n\n\n\n
Churn \u00e9 a porcentagem de membros que se inscrevem e depois cancelam. O objetivo \u00e9 evitar os cancelamentos antes que eles aconte\u00e7am.<\/p>\n\n\n\n
So, why do people cancel? As I said above, the most common reason for cancellation is\u2026\u00a0<\/p>\n\n\n\n
\u201cI didn\u2019t use it.\u201d<\/strong><\/p>\n\n\n\n
We often sign up for things with good intentions (like the gym, for example). But life gets in the way and, lo and behold, after three visits we\u2019re right back on the couch trying to cancel over the phone.<\/p>\n\n\n\n
Portanto, a melhor maneira de evitar a rotatividade como resultado do n\u00e3o uso \u00e9 promover o envolvimento do cliente<\/strong>. Pessoas que usam o produto e obter resultados <\/strong>geralmente continuam pagando por isso.<\/p>\n\n\n\n
Some popular ways to promote engagement are\u2026<\/p>\n\n\n\n
\n
Acompanhamento e altera\u00e7\u00e3o do envolvimento\u00a0<\/li>\n\n\n\n
Recompensar o engajamento (pense gamifica\u00e7\u00e3o<\/a>)<\/li>\n\n\n\n
Proporcionar ganhos r\u00e1pidos (sensa\u00e7\u00e3o de progresso r\u00e1pido)<\/li>\n\n\n\n
Use conte\u00fado expirado (alavancar o FOMO<\/a>)<\/li>\n<\/ul>\n\n\n\n
An easy way to track engagement is to track login or page visit behavior. If a member doesn\u2019t log in or visit their dashboard within a few days, they\u2019re at risk of cancelling.<\/p>\n\n\n\n
Para resolver esse problema, voc\u00ea pode configurar um funil para enviar um SMS de lembrete<\/a> ou e-mail para solicitar que o membro volte a se envolver.<\/p>\n\n\n\n
No Groundhogg, isso \u00e9 chamado de Funil de lembrete de login<\/strong>. Ele come\u00e7a quando o membro faz o login pela primeira vez.<\/p>\n\n\n\n
$\"Funil$ <\/a><\/figure>\n\n\n\n
If after seven days they don\u2019t log in again, Groundhogg sends an email prompting them to visit their dashboard. Life happens. Sending a nudge once in a while can prevent members from totally abandoning their memberships.<\/p>\n\n\n\n
<\/span>Evitar a rotatividade de forma reativa<\/em><\/span><\/h2>\n\n\n\n
Okay, so we covered how to prevent churn by promoting engagement. But sometimes that\u2019s not enough, and the member is going to cancel no matter what.<\/p>\n\n\n\n
There could be a number of reasons for that\u2026<\/p>\n\n\n\n
\n
They didn\u2019t use it (even though you promoted healthy engagement)<\/li>\n\n\n\n
Voc\u00ea resolveu o problema deles e eles n\u00e3o precisam mais de acesso<\/li>\n\n\n\n
They\u2019re having financial problems and can\u2019t afford it<\/li>\n\n\n\n
Eles encontraram uma oferta competitiva em outro lugar e decidiram mudar<\/li>\n\n\n\n
etc\u2026<\/li>\n<\/ul>\n\n\n\n
Depending on the circumstances, there are times when there\u2019s nothing you can do to get a member to stay, and you just have to say goodbye.<\/p>\n\n\n\n
But sometimes the stars align, and sending the right offer can change someone\u2019s mind.<\/p>\n\n\n\n
In Groundhogg, when a member loses access \u2013 whether because they canceled or their membership expired \u2013 the member\u2019s access tag is removed from their profile.<\/p>\n\n\n\n
Voc\u00ea pode usar esse acionador para iniciar um funil que envia ofertas durante v\u00e1rios dias para incentivar o cliente a se inscrever novamente.<\/p>\n\n\n\n
$\"Recupera\u00e7\u00e3o$ <\/a><\/figure>\n\n\n\n
Em geral, tr\u00eas e-mails \u00e9 o ideal. Mais do que isso e voc\u00ea corre o risco de alienar o cliente.<\/p>\n\n\n\n
You want to set up our funnel with one day between each email. The emails should be being something like\u2026<\/p>\n\n\n\n
\n
Lamentamos sua sa\u00edda, mas pode nos dizer por qu\u00ea?<\/li>\n\n\n\n
Can we change your mind? Tell us what would help you stay\u2026<\/li>\n\n\n\n
O desconto de 30% seria melhor? Se voc\u00ea fizer uma nova assinatura, ganhe 30% de desconto no seu pr\u00f3ximo ano!<\/li>\n<\/ol>\n\n\n\n
A pesquisa mostra que a terceira op\u00e7\u00e3o converter\u00e1 entre 5% e 10% de todos os cancelamentos em membros pagantes.<\/p>\n\n\n\n
And while 30% off may seem like a lot, consider whether you\u2019d rather have 30% of something or 100% of nothing? Take the money.<\/p>\n\n\n\n
<\/span>Direcionar os membros e encontrar novos neg\u00f3cios<\/span><\/h2>\n\n\n\n
The ability to target specific people on your list is essential to finding and drumming up new business. In most systems it\u2019s hard to find the data you need, and it\u2019s next to impossible to act on it when you do find the data.<\/p>\n\n\n\n
However, when you\u2019re using the Groundhogg CRM, it\u2019s super simple to find the people you\u2019re looking for and act on that data too.<\/p>\n\n\n\n
Using Groundhogg\u2019s Filtros de pesquisa de CRM<\/a>, you can filter your list by\u2026<\/p>\n\n\n\n
\n
Associa\u00e7\u00f5es ativas<\/li>\n\n\n\n
Status da assinatura e da transa\u00e7\u00e3o<\/li>\n\n\n\n
Total gasto<\/li>\n\n\n\n
Contagem de transa\u00e7\u00f5es<\/li>\n\n\n\n
And more\u2026<\/li>\n<\/ul>\n\n\n\n
$\"Filtros$ <\/a><\/figure>\n\n\n\n
O Groundhogg tamb\u00e9m tem v\u00e1rios outros filtros de pesquisa padr\u00e3o para ajud\u00e1-lo a restringir a pesquisa \u00e0s pessoas com maior probabilidade de gastar mais dinheiro.<\/p>\n\n\n\n
For example, you can filter by\u2026<\/p>\n\n\n\n
\n
P\u00e1gina visitada<\/li>\n\n\n\n
Data do \u00faltimo login<\/li>\n\n\n\n
Pontua\u00e7\u00e3o do lead<\/li>\n\n\n\n
Atividade de e-mail<\/li>\n\n\n\n
Atividade do funil<\/li>\n\n\n\n
And much, much more\u2026<\/li>\n<\/ul>\n\n\n\n
Por exemplo...<\/h3>\n\n\n\n
Let\u2019s say you want to create a special offer that goes to anyone who\u2019s spent over $100. You can filter your email list by \u201ctotal spent is greater than 100\u201d, then send those people an email.<\/p>\n\n\n\n
$\"Filtro$ <\/a><\/figure>\n\n\n\n
We can\u2019t stress enough how powerful this tool is for marketing and reporting \u2013 and for gaining a deep understanding of your customers.<\/p>\n\n\n\n
<\/span>Pr\u00f3ximas etapas para elevar o n\u00edvel de seu site de associa\u00e7\u00e3o<\/span><\/h2>\n\n\n\n
All of the above might seem like a lot, but it\u2019s really the bare minimum of what you can e deve<\/strong> para criar um site de associa\u00e7\u00e3o saud\u00e1vel.<\/p>\n\n\n\n
Having these systems in place will ensure maximum retention and revenue. And they\u2019re essential if you plan on building your business to sell.<\/p>\n\n\n\n
If you\u2019re ready to implement what we\u2019ve shared so far, here\u2019s how to get started:<\/p>\n\n\n\n
\n
Inscreva-se no Plano Groundhogg Pro<\/a>. It includes all the tools you\u2019ll need to make it happened. And if you use code MEMBROPRESS15<\/strong>voc\u00ea pode obter 15% desligado <\/strong>no primeiro ano.<\/li>\n\n\n\n
Instale e ative o MemberPress Integra\u00e7\u00e3o do Groundhogg<\/a> em seu site.<\/li>\n\n\n\n
Fa\u00e7a o download do Pacote de modelos de funil MemberPress<\/a> (todos os funis e e-mails compartilhados neste artigo) e importe-os para seu site.<\/li>\n\n\n\n
Criar um Academia Groundhogg<\/a> conta para saber como aproveitar o Groundhogg para a Black Friday, BuddyBoss, LMS e muito mais!<\/li>\n<\/ol>\n\n\n\n
Se voc\u00ea tiver alguma d\u00favida, acesse Groundhogg.io<\/a> e iniciar um bate-papo ao vivo<\/a> com a equipe deles. Ou participe de sua equipe gratuita Comunidade do Facebook<\/a>.<\/p>\n\n\n\n
Se voc\u00ea gostou deste artigo, n\u00e3o deixe de <\/strong>assine o blog do MemberPress<\/strong><\/a>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"
The MemberPress Groundhogg integration makes targeted marketing fast and easy. MemberPress makes setting up your membership site easy and fast, which enables entrepreneurs like you to get your ideas to market in hyperspeed. What might not come as easily is getting members to sign up when you\u2019re ready to launch, and getting them to stick [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":29505,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[446,120,404,231,134,94,145],"tags":[169,90,246],"class_list":{"0":"post-29489","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-announcements","8":"category-content","9":"category-data-and-metrics","10":"category-emails","11":"category-how-to-2","12":"category-marketing","13":"category-tools","14":"tag-email-marketing","15":"tag-integration","16":"tag-marketing-tools","17":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t