{"id":29508,"date":"2021-12-07T07:00:00","date_gmt":"2021-12-07T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=29508"},"modified":"2022-11-16T15:15:10","modified_gmt":"2022-11-16T22:15:10","slug":"how-to-promote-your-online-course-with-affiliate-marketing-5-tips","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/","title":{"rendered":"Como promover seu curso on-line com marketing de afiliados (5 dicas)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Voc\u00ea decidiu criar seu pr\u00f3prio curso on-line e j\u00e1 fez grande parte do trabalho.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6acc9b99f2c75\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6acc9b99f2c75\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/#What_is_Affiliate_Marketing\" >O que \u00e9 marketing de afiliados?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/#Why_Use_Affiliate_Marketing_for_Online_Courses\" >Por que usar o marketing de afiliados para cursos on-line?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/#1_%E2%80%93_Offer_Generous_Affiliate_Commissions\" >#1 - Ofere\u00e7a comiss\u00f5es generosas aos afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/#2_%E2%80%93_Focus_on_Hiring_Quality_Affiliates\" >#2 - Foco na contrata\u00e7\u00e3o de afiliados de qualidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/#3_%E2%80%93_Use_the_Right_Tech_for_Your_Affiliate_Program\" >#3 - Use a tecnologia certa para seu programa de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/#4_%E2%80%93_Allow_Affiliates_to_Promote_Your_Lead_Magnets\" >#4 - Permita que os afiliados promovam suas iscas digitais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/#5_%E2%80%93_Make_Your_Affiliates_Lives_Easier\" >#5 - Facilite a vida de seus afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-promote-your-online-course-with-affiliate-marketing-5-tips\/#Master_Your_Affiliate_Strategy\" >Domine sua estrat\u00e9gia de afiliados<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Gra\u00e7as a uma pesquisa cuidadosa, voc\u00ea escolheu o t\u00f3pico perfeito para seus alunos e sabe onde vai hospedar suas aulas. Talvez seus v\u00eddeos, question\u00e1rios e site de associa\u00e7\u00e3o estejam todos prontos e voc\u00ea esteja ansioso para come\u00e7ar a interagir com alguns alunos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Infelizmente, \u00e9 a\u00ed que o problema geralmente come\u00e7a para os criadores de cursos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/online-courses-attract-students\/\" target=\"_blank\" rel=\"noreferrer noopener\">Atrair alunos para seus cursos<\/a> pode ser um desafio, para dizer o m\u00ednimo. Se voc\u00ea nunca teve que vender algo por conta pr\u00f3pria antes, \u00e9 dif\u00edcil descobrir o que funciona e o que n\u00e3o funciona.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, h\u00e1 uma estrat\u00e9gia de marketing que \u00e9 supereficaz e funciona igualmente bem tanto para iniciantes quanto para empresas estabelecidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing de afiliados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Affiliate_Marketing\"><\/span>O que \u00e9 marketing de afiliados?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de afiliados \u00e9 uma das melhores maneiras de <a href=\"https:\/\/sellcoursesonline.com\/market-online-courses\" target=\"_blank\" rel=\"noreferrer noopener\">comercialize seus cursos on-line<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O setor global de marketing de afiliados \u00e9<a href=\"https:\/\/hostingtribunal.com\/blog\/affiliate-marketing-stats\/#:~:text=Affiliate%20marketing%20is%20a%20global%20industry%20worth%20well%20over%20%2412%20billion.&amp;text=Not%20only%20AM%20is%20growing,the%20EU%20leading%20the%20way.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> agora no valor de $12 bilh\u00f5es<\/a>, e est\u00e1 crescendo em ritmo acelerado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de afiliados funciona t\u00e3o bem porque se baseia em uma das formas de promo\u00e7\u00e3o mais populares e confi\u00e1veis que existem: o boca a boca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com um programa de afiliados, voc\u00ea recruta pessoas que possam divulgar seu curso em seu nome. Elas podem escrever resenhas em seus blogs, publicar posts sobre voc\u00ea em outros sites e produzir v\u00eddeos sobre o seu conte\u00fado. Sempre que os esfor\u00e7os de marketing delas lhe trouxerem um novo aluno, voc\u00ea lhes paga uma pequena comiss\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\"><img decoding=\"async\" width=\"860\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\" alt=\"diagrama de como funciona o marketing de afiliados\" class=\"wp-image-39023\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg 860w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-300x201.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-768x514.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-254x170.jpg 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-840x563.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-700x469.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-156x104.jpg 156w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, este \u00e9 um dos melhores momentos para usar estrat\u00e9gias de afiliados em seu curso on-line. Como os consumidores continuam a investir em mais experi\u00eancias digitais, eles est\u00e3o buscando recomenda\u00e7\u00f5es de influenciadores e autoridades confi\u00e1veis sobre o que devem comprar. \u00c9 a\u00ed que entram seus afiliados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Use_Affiliate_Marketing_for_Online_Courses\"><\/span>Por que usar o marketing de afiliados para cursos on-line?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de afiliados \u00e9 uma maneira fant\u00e1stica de aumentar suas chances de vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.viglink.com\/blog\/2017\/05\/15\/state-affiliate-marketing-survey\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Cerca de 76% de editores on-line<\/a> dizem que o marketing de afiliados facilita a monetiza\u00e7\u00e3o de seus sites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora os afiliados sejam apenas uma maneira de divulgar seu curso, eles s\u00e3o uma das op\u00e7\u00f5es mais f\u00e1ceis e econ\u00f4micas. Voc\u00ea s\u00f3 paga seus afiliados quando eles fazem uma venda, portanto, n\u00e3o precisa de um or\u00e7amento enorme para come\u00e7ar. Isso torna o marketing de afiliados muito f\u00e1cil para iniciantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea obt\u00e9m resultados muito mais rapidamente com o marketing de afiliados do que se estivesse construindo um p\u00fablico do zero. Voc\u00ea pode escolher afiliados que j\u00e1 tenham uma conex\u00e3o com o p\u00fablico que deseja atrair e aproveitar a influ\u00eancia existente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, como voc\u00ea est\u00e1 vendendo produtos digitais (com margens de lucro maiores), pode pagar comiss\u00f5es mais altas para afiliados mais eficazes. Ofertas de marketing de afiliados:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exposi\u00e7\u00e3o ao mercado com baixo custo<\/li>\n\n\n\n<li>Excelente acesso a uma base de clientes-alvo<\/li>\n\n\n\n<li>Uma maneira r\u00e1pida de encontrar novos clientes<\/li>\n\n\n\n<li>Oportunidades de parceria e colabora\u00e7\u00e3o de longo prazo<\/li>\n\n\n\n<li>Melhoria da reputa\u00e7\u00e3o da marca (quando voc\u00ea se conecta com os afiliados certos)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, como voc\u00ea promove seu curso on-line com marketing de afiliados de forma eficaz?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As cinco dicas a seguir o ajudar\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_%E2%80%93_Offer_Generous_Affiliate_Commissions\"><\/span>#1 - Ofere\u00e7a comiss\u00f5es generosas aos afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos erros mais comuns que vejo <a href=\"https:\/\/memberpress.com\/pt\/blog\/online-course-creator\/\" target=\"_blank\" rel=\"noreferrer noopener\">criadores de cursos<\/a> O que mais faz com o marketing de afiliados \u00e9 oferecer comiss\u00f5es muito baixas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea est\u00e1<a href=\"https:\/\/www.thinkific.com\/blog\/how-to-monetize-content\/\"> <\/a>tentando monetizar seu curso, voc\u00ea <em>fazer <\/em>deseja manter seus lucros o mais alto poss\u00edvel, mas isso n\u00e3o significa cortar gastos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comiss\u00f5es baixas, como 10%, atrair\u00e3o um n\u00famero muito pequeno de afiliados. E h\u00e1 uma boa chance de que eles n\u00e3o sejam o tipo de afiliados que podem gerar resultados significativos para voc\u00ea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de que voc\u00ea est\u00e1 vendendo produtos digitais e n\u00e3o precisa comprar materiais nem enviar produtos para ningu\u00e9m. Isso significa que voc\u00ea deve ser capaz de oferecer comiss\u00f5es mais altas. A falta de custos incrementais garantir\u00e1 que voc\u00ea ainda tenha margem de lucro suficiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dar comiss\u00f5es mais altas aos seus afiliados ajuda voc\u00ea a se destacar dos criadores de cursos concorrentes que querem atrair os mesmos vendedores. Voc\u00ea poder\u00e1 encontrar um n\u00famero maior de afiliados e descobrir\u00e1 que eles se esfor\u00e7am mais para que voc\u00ea obtenha renda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Idealmente, recomendo oferecer pelo menos uma comiss\u00e3o de 30%. Se voc\u00ea for uma empresa nova sem uma reputa\u00e7\u00e3o pr\u00e9-existente, talvez precise come\u00e7ar com 50%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, Jeff Walker, uma das personalidades mais conhecidas no espa\u00e7o de marketing on-line, oferece 40% de comiss\u00e3o de afiliado para seu curso principal, \"Product Launch Formula\".<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions.png\"><img decoding=\"async\" width=\"900\" height=\"548\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions.png\" alt=\"Comiss\u00f5es em dinheiro\" class=\"wp-image-52855\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions.png 900w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions-300x183.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions-768x468.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions-279x170.png 279w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions-840x511.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions-700x426.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Cash-commissions-156x95.png 156w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_%E2%80%93_Focus_on_Hiring_Quality_Affiliates\"><\/span>#2 - Foco na contrata\u00e7\u00e3o de afiliados de qualidade<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">benef\u00edcios de um programa de marketing de afiliados<\/a> \u00e9 que ele permite que voc\u00ea use a autoridade e a influ\u00eancia de outra pessoa como um ponto de partida para sua marca. Voc\u00ea pode aproveitar a reputa\u00e7\u00e3o e a comunidade de seus afiliados para criar suas pr\u00f3prias oportunidades de vendas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, s\u00f3 \u00e9 poss\u00edvel obter os resultados certos se voc\u00ea estiver trabalhando com os <a href=\"https:\/\/easyaffiliate.com\/blog\/find-quality-affiliates\/\" target=\"_blank\" rel=\"noreferrer noopener\">afiliadas certas<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Encontrar afiliados influentes e de alta qualidade que possam realmente melhorar sua capacidade de<a href=\"https:\/\/www.thinkific.com\/blog\/membership-retention-strategies\/\"> <\/a>Encontrar e reter alunos do curso \u00e9 fundamental. O sucesso do seu programa de afiliados depende do fato de voc\u00ea estar trabalhando com as pessoas certas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o cometa o erro comum de priorizar a quantidade em detrimento da qualidade. Em outras palavras, voc\u00ea n\u00e3o precisa de 50 afiliados que enviam apenas um novo aluno por m\u00eas cada um, se tiver 10 afiliados que enviam 10 cada um.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo que voc\u00ea encontre apenas um afiliado de grande influ\u00eancia que lhe envie a maioria dos seus alunos, voc\u00ea pode apoiar essa pessoa com algumas autoridades adicionais para gerar \u00f3timos resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao procurar as pessoas certas para trabalhar, busque influenciadores com um hist\u00f3rico comprovado em seu campo. Analise sua concorr\u00eancia e descubra com quem eles t\u00eam trabalhado em suas campanhas de afiliados.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode verificar os canais e blogs populares do YouTube em seu nicho e se concentrar em atrair pessoas desses ambientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, voc\u00ea deve ter um processo para <a href=\"https:\/\/paperform.co\/templates\/affiliate-application-form\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aceitando solicita\u00e7\u00f5es de afiliados<\/a> e examin\u00e1-los para garantir que atendam aos seus requisitos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_%E2%80%93_Use_the_Right_Tech_for_Your_Affiliate_Program\"><\/span>#3 - Use a tecnologia certa para seu programa de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Executar um projeto bem-sucedido <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-start-an-affiliate-marketing-program-for-your-memberpress-site-using-easy-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">programa de marketing de afiliados<\/a> por conta pr\u00f3pria seria extremamente dif\u00edcil sem a tecnologia certa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O software e as solu\u00e7\u00f5es de marketing de afiliados lhe dar\u00e3o o suporte necess\u00e1rio para tornar sua campanha mais eficaz. Essas ferramentas permitir\u00e3o que voc\u00ea crie links de refer\u00eancia, acompanhe as convers\u00f5es e os cliques, automatize os pagamentos de comiss\u00f5es e, por fim <a href=\"https:\/\/memberpress.com\/pt\/blog\/4-ways-to-grow-your-business-with-a-free-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fa\u00e7a seu neg\u00f3cio crescer<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 v\u00e1rias op\u00e7\u00f5es de tecnologia dispon\u00edveis para a cria\u00e7\u00e3o de programas de afiliados, mas o ideal \u00e9 que sua solu\u00e7\u00e3o de afiliados se integre ao plug-in do curso e ao processador de pagamentos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O MemberPress, por exemplo, \u00e9 compat\u00edvel com plugins populares de afiliados, como o Easy Affiliate e o AffiliateWP. Portanto, se voc\u00ea usa o MemberPress para criar processos de checkout, deve utilizar um desses plugins.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description.png\"><img decoding=\"async\" width=\"1024\" height=\"775\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-1024x775.png\" alt=\"Descri\u00e7\u00e3o do Easy Affiliate\" class=\"wp-image-52856\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-1024x775.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-300x227.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-768x581.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-225x170.png 225w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-811x614.png 811w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-904x684.png 904w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-684x518.png 684w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-156x118.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description-1080x817.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/Easy-Affiliate-description.png 1316w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A outra op\u00e7\u00e3o \u00e9 usar uma solu\u00e7\u00e3o de carrinho especializada, como o WooCommerce ou o ThriveCart, que t\u00eam ferramentas nativas de rastreamento de afiliados (e tamb\u00e9m se integram ao MemberPress).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como alternativa, voc\u00ea pode considerar o uso de mercados de afiliados, como o Clickbank e o ShareASale. Entretanto, eu n\u00e3o recomendaria essa op\u00e7\u00e3o para iniciantes que realmente desejam <a href=\"https:\/\/visme.co\/blog\/brand-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">criar sua pr\u00f3pria estrat\u00e9gia de marca<\/a>. As redes de afiliados tiram o controle de suas m\u00e3os e uma parte significativa de seus lucros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_%E2%80%93_Allow_Affiliates_to_Promote_Your_Lead_Magnets\"><\/span>#4 - Permita que os afiliados promovam suas iscas digitais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seus afiliados devem ter acesso a todas as ferramentas que voc\u00ea est\u00e1 usando para gerar vendas e assinaturas. As pessoas que tendem a ter mais sucesso com o marketing de afiliados geralmente s\u00e3o aquelas que apoiam seus afiliados no acesso a itens como <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-lead-magnets-and-optins\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00edm\u00e3s de chumbo gratuitos<\/a> e ofertas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00ea a seus afiliados a chance de acessar os links da p\u00e1gina de destino que se conectam diretamente \u00e0 conta de afiliado deles. Ou voc\u00ea pode optar por permitir que eles usem <a href=\"https:\/\/www.emailvendorselection.com\/best-landing-page-builders\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">outros criadores de p\u00e1ginas de destino<\/a>desde que o rastreamento seja implementado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea deve ser capaz de rastrear quando as pessoas baixam seu \u00edm\u00e3 de leads e qual afiliado as enviou nessa dire\u00e7\u00e3o. Se as pessoas que usarem seu \u00edm\u00e3 de leads fizerem uma compra no futuro, voc\u00ea poder\u00e1 recompensar o afiliado de acordo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A grande vantagem desse m\u00e9todo \u00e9 que os \u00edm\u00e3s de leads e as ofertas s\u00e3o inerentemente atraentes para os clientes. Com essas ferramentas, voc\u00ea permite que seus afiliados sejam muito mais sutis na maneira como compartilham as informa\u00e7\u00f5es do curso. Eles n\u00e3o est\u00e3o apenas pedindo \u00e0s pessoas que se inscrevam. Eles est\u00e3o oferecendo a elas a chance de acessar algo valioso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essa jornada do cliente, que come\u00e7a com uma oferta gratuita de valor feita por voc\u00ea, geralmente leva a uma maior fidelidade e a melhores convers\u00f5es a longo prazo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A plataforma Easy Affiliate mencionada acima tem um painel de controle de afiliados integrado que torna o compartilhamento desses tipos de links com seus afiliados r\u00e1pido e simples.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/EA-affiliate-dashboard.png\"><img decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/EA-affiliate-dashboard-1024x674.png\" alt=\"Painel de controle do Easy Affiliate\" class=\"wp-image-29511\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/EA-affiliate-dashboard-1024x674.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/EA-affiliate-dashboard-300x197.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/EA-affiliate-dashboard-768x506.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/EA-affiliate-dashboard.png 1425w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">O painel de controle do afiliado do Easy Affiliate<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_%E2%80%93_Make_Your_Affiliates_Lives_Easier\"><\/span>#5 - Facilite a vida de seus afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, os afiliados s\u00e3o profissionais que sabem como obter respostas positivas de seus p\u00fablicos-alvo. Esses especialistas est\u00e3o atentos ao pulso do p\u00fablico e podem estimular convers\u00f5es fant\u00e1sticas para seu curso.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, como qualquer profissional, eles podem ter um desempenho muito mais eficiente se voc\u00ea fizer a sua parte para facilitar a vida deles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, sua fun\u00e7\u00e3o \u00e9 garantir que seus afiliados possam promover seu curso da forma mais f\u00e1cil poss\u00edvel. Deve ser simples para eles encontrar os links de afiliados e incorpor\u00e1-los ao conte\u00fado da maneira que desejarem. Esses especialistas tamb\u00e9m devem ter acesso a todos os recursos adicionais e ativos criativos que possam ajud\u00e1-los a vender, como c\u00f3pia e conte\u00fado de e-mail.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Affiliate-Dashbo-2.png\"><img decoding=\"async\" width=\"1024\" height=\"333\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Affiliate-Dashbo-2-1024x333.png\" alt=\"Ferramenta Easy Affiliate Creatives\" class=\"wp-image-29512\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Affiliate-Dashbo-2-1024x333.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Affiliate-Dashbo-2-300x98.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Affiliate-Dashbo-2-768x250.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/Affiliate-Dashbo-2.png 1143w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">The Easy Affiliate Links &amp; Banners Dashboard<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para garantir que sua estrat\u00e9gia de marketing seja bem-sucedida, defina uma estrat\u00e9gia para dar a seus afiliados <a href=\"https:\/\/memberpress.com\/pt\/blog\/add-a-help-desk-to-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excelente suporte tamb\u00e9m<\/a>. Voc\u00ea deve ser capaz de responder a perguntas e ajud\u00e1-los caso tenham dificuldades. Quanto mais f\u00e1cil for para os afiliados promoverem seu curso, mais resultados voc\u00ea ver\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Master_Your_Affiliate_Strategy\"><\/span>Domine sua estrat\u00e9gia de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de afiliados \u00e9 uma das melhores maneiras de levar sua estrat\u00e9gia de promo\u00e7\u00e3o de cursos para o pr\u00f3ximo n\u00edvel. Com a campanha de afiliados certa, voc\u00ea pode melhorar sua reputa\u00e7\u00e3o instantaneamente, alcan\u00e7ar uma gama maior de alunos e criar relacionamentos de longo prazo com os clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A chave para o sucesso \u00e9 criar uma estrat\u00e9gia de afiliado que funcione. Com as dicas acima, voc\u00ea estar\u00e1 a caminho de vendas sensacionais em pouco tempo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>You\u2019ve decided to create your own online course, and you\u2019ve already done a lot of the work. Thanks to some careful research, you\u2019ve chosen the perfect topic for your students, and you know where you\u2019re going to host your lessons. Maybe your videos, quizzes, and membership site are all set up, and you\u2019re keen to [&hellip;]<\/p>\n","protected":false},"author":58147,"featured_media":29515,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,134,94,792],"tags":[110,884],"class_list":["post-29508","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-how-to-2","category-marketing","category-courses","tag-affiliate-marketing","tag-online-courses-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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