Want members to sign up and stick around? You\u2019ve got to get strategic about user experience (UX) of your membership site. Read on for top tips to for membership site UX.<\/em><\/strong><\/p>

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O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>
#1 - Foco no desempenho do site<\/a><\/li>
#2 - Atenda \u00e0s necessidades do usu\u00e1rio<\/a>
Facilitar ao m\u00e1ximo a realiza\u00e7\u00e3o de tarefas populares<\/a><\/li>
Concentre-se nas principais necessidades de seu p\u00fablico-alvo.<\/a><\/li><\/ul><\/li>
#3 - Evite \"estilo em vez de subst\u00e2ncia<\/a><\/li>
#4 - Preste aten\u00e7\u00e3o \u00e0 integra\u00e7\u00e3o<\/a><\/li>
#5 - Use um plug-in de associa\u00e7\u00e3o de alta qualidade<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
If you\u2019re operating a membership website, you\u2019ll create a feeling of exclusivity among your users. Everybody likes to feel special, and a membership site invites users into an elite circle.<\/p>\n\n\n\n
Exclusivity alone is not enough to attract \u2013 and retain \u2013 interest, though. A poorly functioning or confusing site will send people packing before you have time to roll out the red carpet. <\/p>\n\n\n\n
O curioso sobre o design da experi\u00eancia do usu\u00e1rio (UX) \u00e9 que, quanto melhor ele for, menos voc\u00ea o notar\u00e1. Uma boa experi\u00eancia do usu\u00e1rio faz com que seus membros passem pelo registro e pela navega\u00e7\u00e3o de forma intuitiva, sem encontrar nenhuma dificuldade ou inconveni\u00eancia.

Se voc\u00ea n\u00e3o atender a essa necessidade fundamental, os usu\u00e1rios levar\u00e3o seus neg\u00f3cios (e sua associa\u00e7\u00e3o) para outro lugar.<\/p>\n\n\n\n
So let\u2019s through the fundamentals of great membership site UX:<\/p>\n\n\n\n
#1 - Foco no desempenho do site<\/h2>\n\n\n\n
$\"desempenho$ <\/a><\/figure>\n\n\n\n
The first thing any website \u2013 membership or otherwise \u2013 deve<\/em> oferece \u00e9 de alto desempenho. <\/p>\n\n\n\n
Isso significa velocidade de carregamento r\u00e1pida da p\u00e1gina e design instintivo e responsivo. Os usu\u00e1rios formam a primeira impress\u00e3o de um site em um piscar de olhos. Se o seu site ainda estiver carregando ap\u00f3s esse piscar de olhos, esperar que o visitante salte<\/a>.<\/p>\n\n\n\n
Speed is among the golden rules of UX. It can be tempting to pack a site with animations and sound effects to herald the arrival of a member. And that\u2019s fine \u2013 as long as these bells and whistles don\u2019t drag down your overall site speed<\/strong>. <\/p>\n\n\n\n
Os usu\u00e1rios sacrificar\u00e3o alegremente todos os recursos sofisticados existentes para concluir uma tarefa de forma r\u00e1pida e eficiente.<\/p>\n\n\n\n
#2 - Atenda \u00e0s necessidades do usu\u00e1rio <\/h2>\n\n\n\n
Of course, all the speed in the world will matter little if you\u2019re not meeting user needs. Imagine that you need to place an important business call to Japan. If you Google, \u201cwhat time is it in Tokyo,\u201d you\u2019ll have an answer in less than a second. <\/p>\n\n\n\n
Se essas informa\u00e7\u00f5es forem imprecisas e voc\u00ea perder uma oportunidade, ter\u00e1 dificuldade para confiar em qualquer coisa que o mecanismo de pesquisa disser no futuro. <\/p>\n\n\n\n
Felizmente para o Google, a imprecis\u00e3o n\u00e3o \u00e9 uma op\u00e7\u00e3o. O Big G emprega in\u00fameros algoritmos para garantir que os resultados na parte superior da primeira p\u00e1gina atendam \u00e0s necessidades do usu\u00e1rio.<\/p>\n\n\n\n
The same philosophy applies to a membership site \u2013 arguably more so if you\u2019re charging for services. <\/p>\n\n\n\n
If you\u2019re going to convince people to sign up, you need to make it clear that you are on their wavelength. Os consumidores que se sentem compreendidos e ouvidos demonstram uma fidelidade muito maior<\/a>.<\/p>\n\n\n\n
<\/span>Facilitar ao m\u00e1ximo a realiza\u00e7\u00e3o de tarefas populares <\/span><\/h3>\n\n\n\n
Think about the typical user journey on your site. In general, there\u2019s no need to try and reinvent the wheel. Consider where you would expect to find things on a website and follow form.<\/p>\n\n\n\n
$\"Captura$
Os bot\u00f5es de login e de entrada geralmente est\u00e3o localizados na parte superior direita de uma p\u00e1gina da Web.<\/figcaption><\/figure>\n\n\n\n
For example, the standard is to include your login\/sign up button at the top right of your header, so that\u2019s where you\u2019ll want to put it too!<\/p>\n\n\n\n
No entanto, talvez voc\u00ea tamb\u00e9m queira pensar em outros locais estrat\u00e9gicos para colocar seus formul\u00e1rios de login e de inscri\u00e7\u00e3o. Por exemplo, no final de um blog que promove seu curso mais vendido ou em uma p\u00e1gina com conte\u00fado protegido.

With Gutenberg blocks and MemberPress, it\u2019s super easy to do just that. <\/p>\n\n\n\n
\n\n $\"Posts$ <\/a>\n<\/div><\/div>\n\n\n\n\n
Basta selecionar o Registro<\/strong> ou Formul\u00e1rio de login<\/strong> block from the MemberPress section and place it wherever you want\u2026 em qualquer p\u00e1gina ou publica\u00e7\u00e3o<\/strong>!<\/p>\n\n\n\n
<\/span>Concentre-se nas principais necessidades de seu p\u00fablico-alvo.<\/span><\/h3>\n\n\n\n\n\n $\"Leia$ <\/a>\n<\/div><\/div>\n\n\n\n\n
A lista de itens que os membros podem querer<\/em>ou consideraria \u00c9 bom ter<\/em>A taxa de juros, por exemplo, pode ser enorme e variar de pessoa para pessoa. <\/p>\n\n\n\n
Fundamental necessidades<\/em>, however, tend to be universal. Identify these needs, making sure you satisfy them with accuracy and quality, and you\u2019ll see an immediate uptake in membership.<\/p>\n\n\n\n
#3 - Evite \"estilo em vez de subst\u00e2ncia<\/h2>\n\n\n\n $\"UX$ <\/a><\/figure>\n\n\n\n
I\u2019ll keep this section short and to the point. As I\u2019ve mentioned, you\u2019ll likely have less than a second before a first-time visitor forms an opinion of your site. There is no denying that design is hugely important to UX. However, do n\u00e3o<\/em> cometem o erro de se concentrar na apar\u00eancia em detrimento da fun\u00e7\u00e3o.<\/p>\n\n\n\n
A membership site that looks fantastic but is extremely tough to navigate is like a Ferrari with no engine. If you\u2019re going to convince users to sign up for your offering, you\u2019ll need to convince them that it\u2019s worth their while to do so. Compelling web design is important, but aesthetic splendor quickly loses its charm when it masks critical deficiencies under the hood of a website.<\/p>\n\n\n\n
#4 - Preste aten\u00e7\u00e3o \u00e0 integra\u00e7\u00e3o<\/h2>\n\n\n\n $\"integra\u00e7\u00e3o$ <\/a><\/figure>\n\n\n\n
I\u2019ve previously discussed how a membership site only has one chance to make a first impression. Beyond this gut reaction, however, you also need to consider the onboarding process of your membership website. <\/p>\n\n\n\n
Many consumers are extremely wary of providing their personal data to online businesses. Don\u2019t allow them to change their minds about signing up with your site due to a negative experience.<\/p>\n\n\n\n
A seguir, algumas considera\u00e7\u00f5es vitais de UX quando se trata de integra\u00e7\u00e3o:<\/p>\n\n\n\n
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Ofere\u00e7a motiva\u00e7\u00e3o. \u00c9 mais prov\u00e1vel que os usu\u00e1rios se inscrevam se sentirem que est\u00e3o troca de dados por uma recompensa<\/a>.<\/li>\n\n\n\n
Don\u2019t insist your visitors install new software or present other technical limitations. These are immediate red flags for most users.<\/li>\n\n\n\n
D\u00ea as boas-vindas ao usu\u00e1rio \u00e0 sua comunidade de neg\u00f3cios, fazendo com que ele se sinta parte de uma grande fam\u00edlia. Um e-mail \u00e9 o m\u00ednimo que voc\u00ea pode oferecer, enquanto um v\u00eddeo de integra\u00e7\u00e3o \u00e9 o ideal.<\/li>\n\n\n\n
Demonstre imediatamente o valor da associa\u00e7\u00e3o, por exemplo, indicando ao usu\u00e1rio o conte\u00fado relevante para seus interesses.<\/li>\n<\/ul>\n\n\n\n
Convincing users to sign up for a membership website is great, but it\u2019s the first step of a far longer journey. Your task will be to retain this membership and keep the visitor coming back for more. Onboarding is the beginning of this process.<\/p>\n\n\n\n
#5 - Use um plug-in de associa\u00e7\u00e3o de alta qualidade<\/h2>\n\n\n\n
All of this may sound a little intimidating, but it doesn\u2019t need to be. The perfect UX for your membership site can be complemented with a top-end membership plugin. MemberPress is your friend in this instance.<\/p>\n\n\n\n
O MemberPress oferece seguran\u00e7a e prote\u00e7\u00e3o aos membros de seu site, garantindo que seus dados privados permane\u00e7am longe de olhos curiosos. Al\u00e9m disso, ele tem uma s\u00e9rie de modelos de ofertas embutidos para atrair e recompensar os membros de seu site. <\/p>\n\n\n\n
A ades\u00e3o ao MemberPress tamb\u00e9m fornecer\u00e1 acesso a um f\u00f3rum e a uma comunidade de propriet\u00e1rios de empresas com ideias semelhantes, al\u00e9m de facilitar as transa\u00e7\u00f5es de vendas e as campanhas de marketing programadas.<\/p>\n\n\n\n
The use of a plugin can make a huge difference to the fortunes of your membership site. These fortunes will only be for the better if you choose the right plugin, though. If you\u2019re ready to take the first step, Registre-se agora<\/a>. You\u2019ll quickly see how MemberPress can help your business achieve its goals.<\/p>\n\n\n\n
Voc\u00ea tem alguma pergunta para Joe sobre UX de sites de associa\u00e7\u00e3o? Pergunte nos coment\u00e1rios abaixo!<\/em><\/p>\n\n\n\n
Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em Facebook<\/a>, Twitter<\/a>, Instagram<\/a>e LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever no caixa<\/a>.<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"
Want members to sign up and stick around? You\u2019ve got to get strategic about user experience (UX) of your membership site. Read on for top tips to for membership site UX.<\/p>","protected":false},"author":8566,"featured_media":31569,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69],"tags":[278,902,821,822],"class_list":["post-29580","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-best-practices","tag-startup","tag-user-experience","tag-ux","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t