{"id":29659,"date":"2022-01-25T07:00:00","date_gmt":"2022-01-25T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=29659"},"modified":"2026-03-02T10:57:04","modified_gmt":"2026-03-02T15:57:04","slug":"why-membership-based-communities-work","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/","title":{"rendered":"4 raz\u00f5es pelas quais voc\u00ea deve exigir associa\u00e7\u00f5es a comunidades on-line"},"content":{"rendered":"<p>Quando se trata de iniciar um site, voc\u00ea tem muitas op\u00e7\u00f5es diferentes de como ele funcionar\u00e1. Alguns sites atendem a usu\u00e1rios casuais, outros se concentram em fazer com que as pessoas voltem sempre, desenvolvendo a identidade do cliente, e outros ficam em algum ponto intermedi\u00e1rio. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a487dfc6598b\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a487dfc6598b\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/#Why_the_Difference_Between_Customers_Subscribers_and_Members_Matters\" >Por que a diferen\u00e7a entre clientes, assinantes e membros \u00e9 importante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/#4_Reasons_Why_Membership-Based_Communities_Work_Better\" >4 raz\u00f5es pelas quais as comunidades baseadas em membros funcionam melhor<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/#1_Membership-Based_Communities_Actively_Involve_Your_Audience\" >1. Comunidades baseadas em membros Envolvem ativamente seu p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/#2_Membership-Based_Communities_Boost_Your_Word-of-Mouth_Marketing\" >2. As comunidades baseadas em associa\u00e7\u00e3o impulsionam seu marketing boca a boca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/#3_Members_Can_Build_Relationships_with_Each_Other\" >3. Os membros podem construir relacionamentos entre si<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/#4_You_Can_Get_Consistent_Reliable_Feedback_from_Your_Biggest_Fans\" >4. Voc\u00ea pode obter feedback consistente e confi\u00e1vel de seus maiores f\u00e3s<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Se parte de sua meta \u00e9 criar um senso de comunidade em torno de seu neg\u00f3cio on-line, adicionar uma comunidade baseada em associa\u00e7\u00e3o ao seu site \u00e9 definitivamente sua melhor aposta. E, ao compreender os principais motivos pelos quais as comunidades baseadas em associa\u00e7\u00e3o s\u00e3o bem-sucedidas, voc\u00ea pode preparar seu site para o sucesso.<\/p>\n\n\n\n<p>Neste artigo, exploraremos por que a diferen\u00e7a entre clientes, assinantes e membros \u00e9 importante. Em seguida, discutiremos quatro motivos pelos quais os modelos de associa\u00e7\u00e3o funcionam melhor do que seus equivalentes quando se trata de criar uma comunidade. Vamos mergulhar de cabe\u00e7a!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-the-difference-between-customers-subscribers-and-members-matters\"><span class=\"ez-toc-section\" id=\"Why_the_Difference_Between_Customers_Subscribers_and_Members_Matters\"><\/span>Por que a diferen\u00e7a entre clientes, assinantes e membros \u00e9 importante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Embora algumas pessoas possam usar os termos membro, assinante e cliente de forma intercambi\u00e1vel, eles t\u00eam algumas diferen\u00e7as importantes. Por exemplo, <strong>clientes <\/strong>s\u00e3o usu\u00e1rios comuns que pagam por bens ou servi\u00e7os. S\u00e3o os usu\u00e1rios \u201ccasuais\u201d mencionados acima. <\/p>\n\n\n\n<p><strong>Assinantes <\/strong>geralmente est\u00e3o interessados em seu conte\u00fado a longo prazo. Ainda assim, eles podem n\u00e3o se sentir atra\u00eddos pelos aspectos comunit\u00e1rios do seu site. Certamente h\u00e1 alguns <a href=\"https:\/\/memberpress.com\/pt\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">sobreposi\u00e7\u00e3o entre assinantes e membros<\/a>mas est\u00e1 longe de ser uma semelhan\u00e7a exata. Os assinantes estariam em algum ponto intermedi\u00e1rio entre usu\u00e1rios casuais (clientes) e membros.<\/p>\n\n\n\n<p><strong>Membros <\/strong>s\u00e3o \u00fanicos por um motivo fundamental: <strong><em>engajamento<\/em><\/strong>. Em geral, eles est\u00e3o ativamente envolvidos em sua comunidade e interagem com seu conte\u00fado regularmente. Para eles, n\u00e3o se trata apenas do site, mas tamb\u00e9m de como suas identidades est\u00e3o vinculadas a ele.<\/p>\n\n\n\n<p>Esse relacionamento tamb\u00e9m abre novas oportunidades para voc\u00ea como propriet\u00e1rio do site. Os membros podem estar dispostos a pagar por mais acesso a essas comunidades. Se voc\u00ea os convencer a participar usando <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">paywalls eficazes<\/a> ou fazendo coisas como criar conte\u00fado mais frequente, voc\u00ea <em>pode <\/em>criar um grupo exclusivo de usu\u00e1rios envolvidos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-reasons-why-membership-based-communities-work-better\"><span class=\"ez-toc-section\" id=\"4_Reasons_Why_Membership-Based_Communities_Work_Better\"><\/span>4 raz\u00f5es pelas quais as comunidades baseadas em membros funcionam melhor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Vamos nos aprofundar em alguns benef\u00edcios mais espec\u00edficos das comunidades baseadas em associa\u00e7\u00e3o. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-membership-based-communities-actively-involve-your-audience\"><span class=\"ez-toc-section\" id=\"1_Membership-Based_Communities_Actively_Involve_Your_Audience\"><\/span>1. Comunidades baseadas em membros Envolvem ativamente seu p\u00fablico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Anteriormente, falamos brevemente sobre como os membros s\u00e3o mais engajados do que os assinantes ou clientes. H\u00e1 uma raz\u00e3o para isso: as comunidades baseadas em membros ajudam voc\u00ea a concentrar seu conte\u00fado nos seus maiores f\u00e3s.<\/p>\n\n\n\n<p>Esse compromisso com os membros existentes tem algumas vantagens. Por um lado, voc\u00ea geralmente pode contar com um fluxo constante de apoio. Portanto, voc\u00ea pode concentrar sua energia em manter esse interesse em vez de atrair constantemente novas pessoas.<\/p>\n\n\n\n<p>Al\u00e9m disso, os membros ativamente envolvidos podem estar mais propensos a divulgar o apoio boca a boca. Isso \u00e9 especialmente verdadeiro se voc\u00ea fornecer aos membros as ferramentas necess\u00e1rias para expandir a comunidade. <\/p>\n\n\n\n<p>Como exemplo, considere como <a href=\"https:\/\/novelnetwork.com\/book-club-membership\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rede Novel<\/a> oferece hospedagem gratuita para clubes do livro:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\"><img decoding=\"async\" width=\"800\" height=\"1152\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\" alt=\"Um exemplo dos benef\u00edcios oferecidos pela Novel Network, uma das muitas comunidades baseadas em associa\u00e7\u00e3o.\" class=\"wp-image-29661\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-208x300.png 208w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-711x1024.png 711w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-768x1106.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Esse tipo de envolvimento ativo tamb\u00e9m pode se tornar um h\u00e1bito para seus usu\u00e1rios. Os membros que t\u00eam experi\u00eancias consistentemente positivas em seu site podem voltar a visit\u00e1-lo com frequ\u00eancia.<\/p>\n\n\n\n<p>Por fim, as comunidades on-line ativas tamb\u00e9m podem ajudar a influenciar os poss\u00edveis membros que est\u00e3o em d\u00favida. Se eles virem os usu\u00e1rios atuais compartilhando, postando e comentando, talvez se interessem em participar de um grupo t\u00e3o animado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-membership-based-communities-boost-your-word-of-mouth-marketing\"><span class=\"ez-toc-section\" id=\"2_Membership-Based_Communities_Boost_Your_Word-of-Mouth_Marketing\"><\/span>2. As comunidades baseadas em associa\u00e7\u00e3o impulsionam seu marketing boca a boca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uma comunidade animada n\u00e3o \u00e9 a \u00fanica maneira de seus membros divulgarem seu site. As pessoas que est\u00e3o profundamente envolvidas podem falar positivamente sobre suas experi\u00eancias sem serem solicitadas.<\/p>\n\n\n\n<p>Voc\u00ea pode capitalizar esse apre\u00e7o com um programa de indica\u00e7\u00f5es. Ao oferecer aos membros benef\u00edcios extras por recrutarem novos usu\u00e1rios, voc\u00ea tamb\u00e9m pode aprimorar as experi\u00eancias deles. Nosso plugin irm\u00e3o, <a href=\"https:\/\/memberpress.com\/pt\/ea\/\" title=\"Afiliado f\u00e1cil\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Afiliado f\u00e1cil<\/a>O MemberPress \u00e9 conectado diretamente ao MemberPress, permitindo que voc\u00ea <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">crie seu pr\u00f3prio programa de indica\u00e7\u00f5es<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png\"><img decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png\" alt=\"ilustra\u00e7\u00e3o f\u00e1cil de afiliados do memberpress\" class=\"wp-image-30083\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-768x570.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1536x1140.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png 1805w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Al\u00e9m de enviar indica\u00e7\u00f5es, os membros podem ajudar a atrair novos usu\u00e1rios por meio de <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-more-event-registrations-for-your-membership-site-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">eventos virtuais<\/a>. Os membros atuais provavelmente apreciar\u00e3o a chance de se conectar. Se voc\u00ea oferecer aos convidados a oportunidade de se associarem, eles poder\u00e3o ver a camaradagem em tempo real, sem necessidade de marketing adicional.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png\" alt=\"Um exemplo de um evento virtual com uma comunidade de viagens on-line. \" class=\"wp-image-29861\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png 1501w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>O marketing boca a boca pode ser particularmente relevante se sua associa\u00e7\u00e3o for constru\u00edda em torno de (ou at\u00e9 mesmo incluir) <a href=\"https:\/\/memberpress.com\/pt\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">cursos on-line<\/a>. As pessoas que est\u00e3o tentando se educar est\u00e3o obviamente interessadas no assunto. Portanto, \u00e9 mais prov\u00e1vel que elas discutam o conte\u00fado fora da comunidade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-members-can-build-relationships-with-each-other\"><span class=\"ez-toc-section\" id=\"3_Members_Can_Build_Relationships_with_Each_Other\"><\/span>3. Os membros podem construir relacionamentos entre si<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As associa\u00e7\u00f5es raramente se referem apenas ao conte\u00fado e aos benef\u00edcios. As <strong>identidade do membro<\/strong> pode ser um fator poderoso por si s\u00f3. Seus usu\u00e1rios podem reconhecer os interesses compartilhados entre eles e outros usu\u00e1rios, criando um v\u00ednculo com base no seu site.<\/p>\n\n\n\n<p>Assim, em vez de seguir apenas pelo conte\u00fado, como os assinantes, <strong>os membros obt\u00eam valor uns dos outros<\/strong>. Se os seus usu\u00e1rios gostam de discuss\u00f5es animadas ou apenas apreciam o fato de que outros t\u00eam gostos semelhantes, eles podem se sentir inspirados a continuar usando o seu site.<\/p>\n\n\n\n<p><strong>Exclusividade <\/strong>tamb\u00e9m pode ser um benef\u00edcio para alguns usu\u00e1rios. Com as comunidades baseadas em associa\u00e7\u00e3o, voc\u00ea pode capitalizar isso hospedando <a href=\"https:\/\/thirstyaffiliates.com\/blog\/giveaway-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\">brindes exclusivos para membros<\/a>. Al\u00e9m de comunicar exclusividade, esses tipos de brindes mostram que voc\u00ea reconhece e aprecia a comunidade como um todo.<\/p>\n\n\n\n<p>Criar n\u00edveis e nichos de comunidade \u00e9 outra excelente maneira de ajudar os membros a se conectarem e criarem um senso de exclusividade. Por exemplo, voc\u00ea pode oferecer aos seus usu\u00e1rios a oportunidade de participar de um <strong>Comunidade VIP<\/strong> que lhes d\u00e1 acesso a coisas como conte\u00fado especial, intera\u00e7\u00f5es individuais com especialistas ou avisos antecipados sobre promo\u00e7\u00f5es.<\/p>\n\n\n\n<p>Por exemplo,\u00a0<a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nutri\u00e7\u00e3o MBSC<\/a> \u00e9 uma academia f\u00edsica que oferece programas de nutri\u00e7\u00e3o on-line. A empresa usa <a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>para gerenciar esses programas, bem como sua comunidade VIP.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr.png\"><img decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png\" alt=\"P\u00e1gina inicial da mbsc nutrition\" class=\"wp-image-27906\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-768x396.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1536x792.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-2048x1056.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode considerar <a href=\"https:\/\/memberpress.com\/pt\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">adicionar um f\u00f3rum<\/a> em seu site ou criar op\u00e7\u00f5es de subassocia\u00e7\u00e3o mais espec\u00edficas para se concentrar em grupos de nicho. Isso pode resultar em grupos menores e mais unidos entre os membros.<\/p>\n\n\n\n<p>Por fim, lembre-se de que o aumento da m\u00eddia social significa que seu site provavelmente n\u00e3o \u00e9 o \u00fanico lugar que seus membros frequentam. Voc\u00ea pode usar isso a seu favor! <\/p>\n\n\n\n<p>Apreciar outras partes da comunidade pode enfatizar o n\u00famero de conex\u00f5es que voc\u00ea fez. Por exemplo, <a href=\"https:\/\/www.healthygrocerygirl.com\/join\/\" target=\"_blank\" rel=\"noreferrer noopener\">Garota do supermercado saud\u00e1vel<\/a> hospeda um grupo privado no Facebook para sua comunidade.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\"><img decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\" alt=\"Um exemplo de publicidade para uma comunidade baseada em associa\u00e7\u00e3o que tamb\u00e9m est\u00e1 no Facebook.\" class=\"wp-image-29662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits-768x431.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-you-can-get-consistent-reliable-feedback-from-your-biggest-fans\"><span class=\"ez-toc-section\" id=\"4_You_Can_Get_Consistent_Reliable_Feedback_from_Your_Biggest_Fans\"><\/span>4. Voc\u00ea pode obter feedback consistente e confi\u00e1vel de seus maiores f\u00e3s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Os membros representam alguns dos usu\u00e1rios mais engajados da sua comunidade. Isso significa que a maioria deles est\u00e1 entusiasmada com o sucesso de seu site. Por sua vez, eles podem estar motivados a lhe dar feedback concreto.<\/p>\n\n\n\n<p>Mesmo que seus membros n\u00e3o entrem em contato, voc\u00ea pode presumir que eles geralmente s\u00e3o f\u00e3s de longo prazo. Sabendo disso, voc\u00ea pode tomar uma <a href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">veja os dados do seu site<\/a> em um determinado per\u00edodo e compar\u00e1-lo com seu conte\u00fado. Fazer isso pode ajud\u00e1-lo a ver quais estrat\u00e9gias est\u00e3o funcionando com a maioria dos membros e quais n\u00e3o est\u00e3o. <\/p>\n\n\n\n<p>Com essas informa\u00e7\u00f5es, voc\u00ea pode concentrar seu site no que os membros mais gostam. Portanto, essa estrat\u00e9gia pode ajud\u00e1-lo a selecionar sua produ\u00e7\u00e3o. Al\u00e9m disso, voc\u00ea pode estar economizando muito tempo se puder parar de produzir algo que n\u00e3o seja muito popular.<\/p>\n\n\n\n<p>Entretanto, as comunidades baseadas em membros n\u00e3o precisam ser exclusivas. \u00c9 improv\u00e1vel que o atendimento \u00e0 sua base de f\u00e3s atual impe\u00e7a a ades\u00e3o de pessoas de fora. Na verdade, distinguir a identidade do seu site pode atrair mais usu\u00e1rios que estejam comprometidos o suficiente para se tornarem membros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se voc\u00ea deseja criar um senso de comunidade em torno do seu neg\u00f3cio on-line, talvez n\u00e3o saiba qual \u00e9 o melhor modelo para voc\u00ea. Felizmente, as comunidades baseadas em associa\u00e7\u00e3o oferecem os benef\u00edcios distintos que voc\u00ea est\u00e1 procurando. Voc\u00ea pode manter os membros atuais e atrair novos membros, atendendo aos usu\u00e1rios engajados e de longo prazo. <\/p>\n\n\n\n<p>Neste artigo, abordamos quatro motivos pelos quais as comunidades baseadas em associa\u00e7\u00e3o funcionam melhor do que outros modelos de cria\u00e7\u00e3o de comunidade:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Os membros se envolvem com mais frequ\u00eancia para criar comunidades mais animadas.<\/li><li>O marketing boca a boca \u00e9 uma ocorr\u00eancia natural entre os membros.<\/li><li>Os relacionamentos entre os membros podem aumentar o valor de seu site para eles.<\/li><li>Uma base de f\u00e3s consistente pode lhe fornecer dados acion\u00e1veis e precisos.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre comunidades baseadas em associa\u00e7\u00e3o? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a>.<\/strong> <\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to starting a website, you have many different options for how it will work. Some sites cater to casual users, some focus on bringing people back again and again by developing customer identity, and others fall somewhere in the middle. If part of your goal is to create a sense of community [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":30080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1553],"tags":[113,857],"class_list":{"0":"post-29659","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-community","8":"tag-community-building","9":"tag-online-community","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Membership-based communities can offer you and your site a host of unique advantages. 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We'll walk you through four of the most appealing benefits of this model!","og:url":"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Better.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Better.jpg","og:image:width":2240,"og:image:height":1260,"article:published_time":"2022-01-25T14:00:00+00:00","article:modified_time":"2026-03-02T15:57:04+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"4 Reasons You Should Require Online Community Memberships","twitter:description":"Membership-based communities can offer you and your site a host of unique advantages. 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Vamos orient\u00e1-lo sobre quatro dos benef\u00edcios mais atraentes desse modelo!","keywords":[{"label":"membership-based communities","value":"membership-based communities"},{"label":"benefits of membership based communities","value":"benefits of membership based communities"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-03-02 16:26:27","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2021-10-07 19:59:35","updated":"2026-03-03 15:03:45"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/community\/\" title=\"Community\">Community<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t4 Reasons You Should Require Online Community Memberships\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Community","link":"https:\/\/memberpress.com\/pt\/blog\/category\/community\/"},{"label":"4 Reasons You Should Require Online Community Memberships","link":"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>When it comes to starting a website, you have many different options for how it will work. Some sites cater to casual users, some focus on bringing people back again and again by developing customer identity, and others fall somewhere in the middle. <\/p>","content":[{"type":"text","data":"When it comes to starting a website, you have many different options for how it will work. Some sites cater to casual users, some focus on bringing people back again and again by developing customer identity, and others fall somewhere in the middle. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If part of your goal is to create a sense of community around your online business, adding a membership-based community to your website is definitely your best bet. And by understanding the key reasons why membership-based communities succeed, you can set your website up for success.<\/p>","content":[{"type":"text","data":"If part of your goal is to create a sense of community around your online business, adding a membership-based community to your website is definitely your best bet. And by understanding the key reasons why membership-based communities succeed, you can set your website up for success."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll explore why the difference between customers, subscribers, and members matters. Then, we'll discuss four reasons why membership models work better than their counterparts when it comes to building community. Let's dive right in!<\/p>","content":[{"type":"text","data":"In this article, we'll explore why the difference between customers, subscribers, and members matters. Then, we'll discuss four reasons why membership models work better than their counterparts when it comes to building community. Let's dive right in!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"why-the-difference-between-customers-subscribers-and-members-matters\">Why the Difference Between Customers, Subscribers, and Members Matters<\/h2>","content":"Por que a diferen\u00e7a entre clientes, assinantes e membros \u00e9 importante","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>While some people might use the terms member, subscriber, and customer interchangeably, they have some key differences. For example, <strong>customers <\/strong>are general users who pay for goods or services. They're the \"casual\" users we referred to above. <\/p>","content":[{"type":"text","data":"While some people might use the terms member, subscriber, and customer interchangeably, they have some key differences. For example, <strong>customers <\/strong>are general users who pay for goods or services. They're the \"casual\" users we referred to above. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Subscribers <\/strong>are usually interested in your content in the long term. Still, they might not be enticed by the community aspects of your website. There's certainly some <a href=\"https:\/\/memberpress.com\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">overlap between subscribers and members<\/a>, but it's far from an exact similarity. Subscribers would fall somewhere in the middle between casual users (customers) and members.<\/p>","content":[{"type":"text","data":"<strong>Subscribers <\/strong>are usually interested in your content in the long term. Still, they might not be enticed by the community aspects of your website. There's certainly some <a href=\"https:\/\/memberpress.com\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">overlap between subscribers and members<\/a>, but it's far from an exact similarity. Subscribers would fall somewhere in the middle between casual users (customers) and members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Members <\/strong>are unique for one key reason: <strong><em>engagement<\/em><\/strong>. They're usually actively involved in your community and interact with your content regularly. It's not just about the website for them \u2013 it's also about how their identities are tied to it.<\/p>","content":[{"type":"text","data":"<strong>Members <\/strong>are unique for one key reason: <strong><em>engagement<\/em><\/strong>. They're usually actively involved in your community and interact with your content regularly. It's not just about the website for them \u2013 it's also about how their identities are tied to it."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This relationship also opens up new opportunities for you as a site owner. Members may be willing to pay for more access to these communities. Whether you entice them to join by using <a href=\"https:\/\/memberpress.com\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">effective paywalls<\/a> or by doing things like creating more frequent content, you <em>can <\/em>build a unique group of involved users.<\/p>","content":[{"type":"text","data":"This relationship also opens up new opportunities for you as a site owner. Members may be willing to pay for more access to these communities. Whether you entice them to join by using <a href=\"https:\/\/memberpress.com\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">effective paywalls<\/a> or by doing things like creating more frequent content, you <em>can <\/em>build a unique group of involved users."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"4-reasons-why-membership-based-communities-work-better\">4 Reasons Why Membership-Based Communities Work Better<\/h2>","content":"4 raz\u00f5es pelas quais as comunidades baseadas em membros funcionam melhor","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Let's dive into a few more specific benefits of membership-based communities. <\/p>","content":[{"type":"text","data":"Let's dive into a few more specific benefits of membership-based communities. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"1-membership-based-communities-actively-involve-your-audience\">1. Membership-Based Communities Actively Involve Your Audience<\/h3>","content":"1. Comunidades baseadas em membros Envolvem ativamente seu p\u00fablico","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Earlier, we touched briefly on how members are more engaged than subscribers or customers. There's a reason for that: membership-based communities help you focus your content for your biggest fans.<\/p>","content":[{"type":"text","data":"Earlier, we touched briefly on how members are more engaged than subscribers or customers. There's a reason for that: membership-based communities help you focus your content for your biggest fans."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This commitment to existing members has a few advantages. For one thing, you can usually rely on a steady stream of support. Therefore, you can focus your energy on maintaining this interest rather than constantly attracting new people.<\/p>","content":[{"type":"text","data":"This commitment to existing members has a few advantages. For one thing, you can usually rely on a steady stream of support. Therefore, you can focus your energy on maintaining this interest rather than constantly attracting new people."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Furthermore, actively involved members might be more likely to spread word-of-mouth support. This is especially true if you give members the tools they need to expand their community. <\/p>","content":[{"type":"text","data":"Furthermore, actively involved members might be more likely to spread word-of-mouth support. This is especially true if you give members the tools they need to expand their community. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As an example, consider how <a href=\"https:\/\/novelnetwork.com\/book-club-membership\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Novel Network<\/a> offers free book club hosting:<\/p>","content":[{"type":"text","data":"As an example, consider how <a href=\"https:\/\/novelnetwork.com\/book-club-membership\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Novel Network<\/a> offers free book club hosting:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\" alt=\"An example of benefits offered by the Novel Network, one of many membership based communities.\" class=\"wp-image-29661\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png","alt":"An example of benefits offered by the Novel Network, one of many membership based communities.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png","linkDestination":"media","align":"center"},"style":{"width":800,"height":1152,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This kind of active engagement can also become a habit for your users. Members who have consistently positive experiences on your site might return for frequent repeat visits.<\/p>","content":[{"type":"text","data":"This kind of active engagement can also become a habit for your users. Members who have consistently positive experiences on your site might return for frequent repeat visits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, active online communities may also help influence potential members who are on the fence. If they see current users sharing, posting, and commenting, they may be interested in joining such a lively group.<\/p>","content":[{"type":"text","data":"Finally, active online communities may also help influence potential members who are on the fence. If they see current users sharing, posting, and commenting, they may be interested in joining such a lively group."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"2-membership-based-communities-boost-your-word-of-mouth-marketing\">2. Membership-Based Communities Boost Your Word-of-Mouth Marketing<\/h3>","content":"2. As comunidades baseadas em associa\u00e7\u00e3o impulsionam seu marketing boca a boca","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>A lively community isn't the only way your members can spread the word about your site. Those people who are deeply involved might talk positively about their experiences without being asked.<\/p>","content":[{"type":"text","data":"A lively community isn't the only way your members can spread the word about your site. Those people who are deeply involved might talk positively about their experiences without being asked."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can capitalize on this appreciation with a referral program. By offering members extra benefits for recruiting new users, you can also enhance their own experiences. Our sister plugin, Easy Affiliate, plugs right in to MemberPress, allowing you to seamlessly <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">create your own referral program<\/a>.<\/p>","content":[{"type":"text","data":"You can capitalize on this appreciation with a referral program. By offering members extra benefits for recruiting new users, you can also enhance their own experiences. Our sister plugin, Easy Affiliate, plugs right in to MemberPress, allowing you to seamlessly <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">create your own referral program<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png\" alt=\"memberpress easy affiliate illustration\" class=\"wp-image-30083\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png","alt":"memberpress easy affiliate illustration","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png","linkDestination":"media"},"style":{"width":1024,"height":760,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>In addition to sending referrals, members can help attract new users through <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-more-event-registrations-for-your-membership-site-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual events<\/a>. Current members will likely appreciate the chance to connect. If you offer guests an opportunity to join, they get to see the camaraderie in real-time \u2013 no extra marketing required.<\/p>","content":[{"type":"text","data":"In addition to sending referrals, members can help attract new users through <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-more-event-registrations-for-your-membership-site-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual events<\/a>. Current members will likely appreciate the chance to connect. If you offer guests an opportunity to join, they get to see the camaraderie in real-time \u2013 no extra marketing required."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png\" alt=\"An example of a virtual event with an online travel community. \" class=\"wp-image-29861\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png","alt":"An example of a virtual event with an online travel community. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":468,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Word-of-mouth marketing can be particularly relevant if your membership is built around (or even includes) <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">online courses<\/a>. People who are trying to educate themselves are obviously interested in the subject matter. So they're more likely to discuss the content outside of the community.<\/p>","content":[{"type":"text","data":"Word-of-mouth marketing can be particularly relevant if your membership is built around (or even includes) <a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">online courses<\/a>. People who are trying to educate themselves are obviously interested in the subject matter. So they're more likely to discuss the content outside of the community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"3-members-can-build-relationships-with-each-other\">3. Members Can Build Relationships with Each Other<\/h3>","content":"3. Os membros podem construir relacionamentos entre si","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Memberships are rarely about the content and benefits alone. The <strong>member identity<\/strong> can be a powerful thing by itself. Your users might recognize the shared interests between them and other users, creating a bond based on your site.<\/p>","content":[{"type":"text","data":"Memberships are rarely about the content and benefits alone. The <strong>member identity<\/strong> can be a powerful thing by itself. Your users might recognize the shared interests between them and other users, creating a bond based on your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Thus, instead of following for content alone like subscribers, <strong>members get value from each other<\/strong>. If your users enjoy lively discussions or just appreciate that others have similar tastes, they may feel inspired to continue using your site.<\/p>","content":[{"type":"text","data":"Thus, instead of following for content alone like subscribers, <strong>members get value from each other<\/strong>. If your users enjoy lively discussions or just appreciate that others have similar tastes, they may feel inspired to continue using your site."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Exclusivity <\/strong>may also be a benefit to some users. With membership-based communities, you can capitalize on this by hosting <a href=\"https:\/\/thirstyaffiliates.com\/blog\/giveaway-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\">members-only giveaways<\/a>. Not only do they communicate exclusivity, these types of giveaways show that you recognize and appreciate the community as a whole.<\/p>","content":[{"type":"text","data":"<strong>Exclusivity <\/strong>may also be a benefit to some users. With membership-based communities, you can capitalize on this by hosting <a href=\"https:\/\/thirstyaffiliates.com\/blog\/giveaway-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\">members-only giveaways<\/a>. Not only do they communicate exclusivity, these types of giveaways show that you recognize and appreciate the community as a whole."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Creating community levels and niches is another excellent way to help members connect and build a sense of exclusivity. For example, you might offer your users the opportunity to join a <strong>VIP community<\/strong> that gives them access to things like special content, one-on-one interactions with experts, or advance notice on promotions.<\/p>","content":[{"type":"text","data":"Creating community levels and niches is another excellent way to help members connect and build a sense of exclusivity. For example, you might offer your users the opportunity to join a <strong>VIP community<\/strong> that gives them access to things like special content, one-on-one interactions with experts, or advance notice on promotions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example,&nbsp;<a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MBSC Nutrition<\/a> is a brick-and-mortar gym that offers online nutrition programs. The company uses <a href=\"https:\/\/memberpress.com\/plans\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>to manage these programs as well as its VIP community.<\/p>","content":[{"type":"text","data":"For example,&nbsp;<a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MBSC Nutrition<\/a> is a brick-and-mortar gym that offers online nutrition programs. The company uses <a href=\"https:\/\/memberpress.com\/plans\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>to manage these programs as well as its VIP community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png\" alt=\"mbsc nutrition home page\" class=\"wp-image-27906\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr.png","alt":"mbsc nutrition home page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png","linkDestination":"media"},"style":{"width":1024,"height":528,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>You might also consider <a href=\"https:\/\/memberpress.com\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">adding a forum<\/a> to your website or create more specific sub-membership options to focus on niche groups. Doing this could result in smaller, tighter-knit groups among members.<\/p>","content":[{"type":"text","data":"You might also consider <a href=\"https:\/\/memberpress.com\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">adding a forum<\/a> to your website or create more specific sub-membership options to focus on niche groups. Doing this could result in smaller, tighter-knit groups among members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Finally, keep in mind that the rise of social media means your site is probably not the only place your members frequent. You can use this to your advantage! <\/p>","content":[{"type":"text","data":"Finally, keep in mind that the rise of social media means your site is probably not the only place your members frequent. You can use this to your advantage! "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Appreciating other parts of the community can emphasize how many connections you've made. For example, <a href=\"https:\/\/www.healthygrocerygirl.com\/join\/\" target=\"_blank\" rel=\"noreferrer noopener\">Healthy Grocery Girl<\/a> hosts a private Facebook group for its community.<\/p>","content":[{"type":"text","data":"Appreciating other parts of the community can emphasize how many connections you've made. For example, <a href=\"https:\/\/www.healthygrocerygirl.com\/join\/\" target=\"_blank\" rel=\"noreferrer noopener\">Healthy Grocery Girl<\/a> hosts a private Facebook group for its community."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\" alt=\"An example of advertising for a membership based community that is also on Facebook.\" class=\"wp-image-29662\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png","alt":"An example of advertising for a membership based community that is also on Facebook.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png","linkDestination":"media","align":"center"},"style":{"width":800,"height":449,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"4-you-can-get-consistent-reliable-feedback-from-your-biggest-fans\">4. You Can Get Consistent, Reliable Feedback from Your Biggest Fans<\/h3>","content":"4. Voc\u00ea pode obter feedback consistente e confi\u00e1vel de seus maiores f\u00e3s","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Members represent some of the most engaged users of your community. That means most of them are excited to see your site succeed. In turn, they might be motivated to give you concrete feedback.<\/p>","content":[{"type":"text","data":"Members represent some of the most engaged users of your community. That means most of them are excited to see your site succeed. In turn, they might be motivated to give you concrete feedback."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Even if your members don't reach out, you can assume that they're usually long-term fans. Knowing that, you can take a <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at your site data<\/a> over a set period and compare it to your content. Doing this can help you see which strategies are working with most members and which aren't. <\/p>","content":[{"type":"text","data":"Even if your members don't reach out, you can assume that they're usually long-term fans. Knowing that, you can take a <a href=\"https:\/\/memberpress.com\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">look at your site data<\/a> over a set period and compare it to your content. Doing this can help you see which strategies are working with most members and which aren't. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With this information, you can focus your site on what your members like the most. Therefore, this strategy can help you curate your output. Furthermore, you could be saving yourself a lot of time if you can stop producing something that's not too popular.<\/p>","content":[{"type":"text","data":"With this information, you can focus your site on what your members like the most. Therefore, this strategy can help you curate your output. Furthermore, you could be saving yourself a lot of time if you can stop producing something that's not too popular."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>However, membership-based communities don't have to be exclusive. Catering to your current fanbase is unlikely to prevent outsiders from joining. In fact, distinguishing your site's identity might attract more users who are committed enough to become members.<\/p>","content":[{"type":"text","data":"However, membership-based communities don't have to be exclusive. Catering to your current fanbase is unlikely to prevent outsiders from joining. In fact, distinguishing your site's identity might attract more users who are committed enough to become members."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If you want to create a sense of community around your online business, you may not know what model is best for you. Fortunately, membership-based communities offer the distinct benefits you're looking for. You can keep your current members and attract new ones by catering to your long-term and engaged users. <\/p>","content":[{"type":"text","data":"If you want to create a sense of community around your online business, you may not know what model is best for you. Fortunately, membership-based communities offer the distinct benefits you're looking for. You can keep your current members and attract new ones by catering to your long-term and engaged users. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we covered four reasons membership-based communities work better than other models for creating community:<\/p>","content":[{"type":"text","data":"In this article, we covered four reasons membership-based communities work better than other models for creating community:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Members engage more frequently to create more lively communities.<\/li><li>Word-of-mouth marketing is a natural occurrence between members.<\/li><li>Relationships between members can raise the value of your site for them.<\/li><li>A consistent fanbase can provide you with actionable, accurate data.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Os membros se envolvem com mais frequ\u00eancia para criar comunidades mais animadas.<\/li><li>O marketing boca a boca \u00e9 uma ocorr\u00eancia natural entre os membros.<\/li><li>Os relacionamentos entre os membros podem aumentar o valor de seu site para eles.<\/li><li>Uma base de f\u00e3s consistente pode lhe fornecer dados acion\u00e1veis e precisos.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about membership-based communities? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about membership-based communities? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong> <\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to follow us on <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>, and <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! And don't forget to subscribe in the box.<\/strong> "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/29659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=29659"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/29659\/revisions"}],"predecessor-version":[{"id":79536,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/29659\/revisions\/79536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/30080"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=29659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=29659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=29659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}