{"id":29659,"date":"2022-01-25T07:00:00","date_gmt":"2022-01-25T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=29659"},"modified":"2026-03-02T10:57:04","modified_gmt":"2026-03-02T15:57:04","slug":"why-membership-based-communities-work","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/","title":{"rendered":"4 raz\u00f5es pelas quais voc\u00ea deve exigir associa\u00e7\u00f5es a comunidades on-line"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Quando se trata de iniciar um site, voc\u00ea tem muitas op\u00e7\u00f5es diferentes de como ele funcionar\u00e1. Alguns sites atendem a usu\u00e1rios casuais, outros se concentram em fazer com que as pessoas voltem sempre, desenvolvendo a identidade do cliente, e outros ficam em algum ponto intermedi\u00e1rio. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab5c350b5659\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab5c350b5659\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/#Why_the_Difference_Between_Customers_Subscribers_and_Members_Matters\" >Por que a diferen\u00e7a entre clientes, assinantes e membros \u00e9 importante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/#4_Reasons_Why_Membership-Based_Communities_Work_Better\" >4 raz\u00f5es pelas quais as comunidades baseadas em membros funcionam melhor<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/#1_Membership-Based_Communities_Actively_Involve_Your_Audience\" >1. Comunidades baseadas em membros Envolvem ativamente seu p\u00fablico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/#2_Membership-Based_Communities_Boost_Your_Word-of-Mouth_Marketing\" >2. As comunidades baseadas em associa\u00e7\u00e3o impulsionam seu marketing boca a boca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/#3_Members_Can_Build_Relationships_with_Each_Other\" >3. Os membros podem construir relacionamentos entre si<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/#4_You_Can_Get_Consistent_Reliable_Feedback_from_Your_Biggest_Fans\" >4. Voc\u00ea pode obter feedback consistente e confi\u00e1vel de seus maiores f\u00e3s<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Se parte de sua meta \u00e9 criar um senso de comunidade em torno de seu neg\u00f3cio on-line, adicionar uma comunidade baseada em associa\u00e7\u00e3o ao seu site \u00e9 definitivamente sua melhor aposta. E, ao compreender os principais motivos pelos quais as comunidades baseadas em associa\u00e7\u00e3o s\u00e3o bem-sucedidas, voc\u00ea pode preparar seu site para o sucesso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, vamos explorar por que a diferen\u00e7a entre clientes, assinantes e membros \u00e9 importante. Em seguida, discutiremos quatro raz\u00f5es pelas quais os modelos de assinatura funcionam melhor do que suas alternativas quando se trata de construir uma comunidade. Vamos direto ao assunto!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-the-difference-between-customers-subscribers-and-members-matters\"><span class=\"ez-toc-section\" id=\"Why_the_Difference_Between_Customers_Subscribers_and_Members_Matters\"><\/span>Por que a diferen\u00e7a entre clientes, assinantes e membros \u00e9 importante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Embora algumas pessoas possam usar os termos membro, assinante e cliente de forma intercambi\u00e1vel, eles t\u00eam algumas diferen\u00e7as importantes. Por exemplo, <strong>clientes <\/strong>s\u00e3o usu\u00e1rios comuns que pagam por bens ou servi\u00e7os. S\u00e3o os usu\u00e1rios \u201cocasionais\u201d aos quais nos referimos acima. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Assinantes <\/strong>geralmente se interessam pelo seu conte\u00fado a longo prazo. No entanto, talvez n\u00e3o se sintam atra\u00eddos pelos aspectos comunit\u00e1rios do seu site. Certamente h\u00e1 algum <a href=\"https:\/\/memberpress.com\/pt\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">sobreposi\u00e7\u00e3o entre assinantes e membros<\/a>, mas est\u00e1 longe de ser uma semelhan\u00e7a exata. Os assinantes ficariam em algum ponto intermedi\u00e1rio entre usu\u00e1rios casuais (clientes) e membros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Membros <\/strong>s\u00e3o \u00fanicos por um motivo fundamental: <strong><em>engajamento<\/em><\/strong>. Eles geralmente participam ativamente da sua comunidade e interagem com o seu conte\u00fado regularmente. Para eles, n\u00e3o se trata apenas do site \u2013 trata-se tamb\u00e9m de como suas identidades est\u00e3o ligadas a ele.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse relacionamento tamb\u00e9m abre novas oportunidades para voc\u00ea como propriet\u00e1rio do site. Os membros podem estar dispostos a pagar por mais acesso a essas comunidades. Se voc\u00ea os convencer a participar usando <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">paywalls eficazes<\/a> ou fazendo coisas como criar conte\u00fado mais frequente, voc\u00ea <em>pode <\/em>criar um grupo exclusivo de usu\u00e1rios envolvidos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-reasons-why-membership-based-communities-work-better\"><span class=\"ez-toc-section\" id=\"4_Reasons_Why_Membership-Based_Communities_Work_Better\"><\/span>4 raz\u00f5es pelas quais as comunidades baseadas em membros funcionam melhor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos explorar alguns benef\u00edcios mais espec\u00edficos das comunidades baseadas em assinatura. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-membership-based-communities-actively-involve-your-audience\"><span class=\"ez-toc-section\" id=\"1_Membership-Based_Communities_Actively_Involve_Your_Audience\"><\/span>1. Comunidades baseadas em membros Envolvem ativamente seu p\u00fablico<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Anteriormente, mencionamos brevemente que os membros demonstram maior engajamento do que os assinantes ou clientes. H\u00e1 uma raz\u00e3o para isso: as comunidades baseadas em associa\u00e7\u00e3o ajudam voc\u00ea a direcionar seu conte\u00fado para seus maiores f\u00e3s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse compromisso com os membros existentes tem algumas vantagens. Por um lado, voc\u00ea geralmente pode contar com um fluxo constante de apoio. Portanto, voc\u00ea pode concentrar sua energia em manter esse interesse em vez de atrair constantemente novas pessoas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, os membros ativamente envolvidos podem estar mais propensos a divulgar o apoio boca a boca. Isso \u00e9 especialmente verdadeiro se voc\u00ea fornecer aos membros as ferramentas necess\u00e1rias para expandir a comunidade. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como exemplo, considere como <a href=\"https:\/\/novelnetwork.com\/book-club-membership\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rede Novel<\/a> oferece hospedagem gratuita para clubes do livro:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\"><img decoding=\"async\" width=\"800\" height=\"1152\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png\" alt=\"Um exemplo dos benef\u00edcios oferecidos pela Novel Network, uma das muitas comunidades baseadas em associa\u00e7\u00e3o.\" class=\"wp-image-29661\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-208x300.png 208w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-711x1024.png 711w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Novel-Netowrk-Benefits-768x1106.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Esse tipo de envolvimento ativo tamb\u00e9m pode se tornar um h\u00e1bito para seus usu\u00e1rios. Os membros que t\u00eam experi\u00eancias consistentemente positivas em seu site podem voltar a visit\u00e1-lo com frequ\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, as comunidades on-line ativas tamb\u00e9m podem ajudar a influenciar os poss\u00edveis membros que est\u00e3o em d\u00favida. Se eles virem os usu\u00e1rios atuais compartilhando, postando e comentando, talvez se interessem em participar de um grupo t\u00e3o animado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-membership-based-communities-boost-your-word-of-mouth-marketing\"><span class=\"ez-toc-section\" id=\"2_Membership-Based_Communities_Boost_Your_Word-of-Mouth_Marketing\"><\/span>2. As comunidades baseadas em associa\u00e7\u00e3o impulsionam seu marketing boca a boca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma comunidade ativa n\u00e3o \u00e9 a \u00fanica maneira pela qual seus membros podem divulgar seu site. As pessoas mais engajadas podem falar positivamente sobre suas experi\u00eancias sem que ningu\u00e9m lhes pe\u00e7a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode aproveitar essa valoriza\u00e7\u00e3o por meio de um programa de indica\u00e7\u00e3o. Ao oferecer aos membros benef\u00edcios extras pelo recrutamento de novos usu\u00e1rios, voc\u00ea tamb\u00e9m pode melhorar a experi\u00eancia deles. Nosso plugin parceiro, o Easy Affiliate, se integra perfeitamente ao MemberPress, permitindo que voc\u00ea, de forma integrada, <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">crie seu pr\u00f3prio programa de indica\u00e7\u00f5es<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png\"><img decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png\" alt=\"ilustra\u00e7\u00e3o f\u00e1cil de afiliados do memberpress\" class=\"wp-image-30083\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1024x760.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-768x570.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili-1536x1140.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/WordPress-Affili.png 1805w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de enviar indica\u00e7\u00f5es, os membros podem ajudar a atrair novos usu\u00e1rios por meio de <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-more-event-registrations-for-your-membership-site-events\/\" target=\"_blank\" rel=\"noreferrer noopener\">eventos virtuais<\/a>. Os membros atuais provavelmente apreciar\u00e3o a chance de se conectar. Se voc\u00ea oferecer aos convidados a oportunidade de se associarem, eles poder\u00e3o ver a camaradagem em tempo real, sem necessidade de marketing adicional.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png\" alt=\"Um exemplo de um evento virtual com uma comunidade de viagens on-line. \" class=\"wp-image-29861\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-1024x468.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event-768x351.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/online-community-virtual-event.png 1501w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O marketing boca a boca pode ser particularmente relevante se sua associa\u00e7\u00e3o for constru\u00edda em torno de (ou at\u00e9 mesmo incluir) <a href=\"https:\/\/memberpress.com\/pt\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">cursos on-line<\/a>. As pessoas que est\u00e3o tentando se informar est\u00e3o, obviamente, interessadas no assunto. Por isso, \u00e9 mais prov\u00e1vel que discutam o conte\u00fado fora da comunidade.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-members-can-build-relationships-with-each-other\"><span class=\"ez-toc-section\" id=\"3_Members_Can_Build_Relationships_with_Each_Other\"><\/span>3. Os membros podem construir relacionamentos entre si<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As associa\u00e7\u00f5es raramente se referem apenas ao conte\u00fado e aos benef\u00edcios. As <strong>identidade do membro<\/strong> pode ser um fator poderoso por si s\u00f3. Seus usu\u00e1rios podem reconhecer os interesses compartilhados entre eles e outros usu\u00e1rios, criando um v\u00ednculo com base no seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, em vez de seguir apenas pelo conte\u00fado, como os assinantes, <strong>os membros obt\u00eam valor uns dos outros<\/strong>. Se os seus usu\u00e1rios gostam de discuss\u00f5es animadas ou apenas apreciam o fato de que outros t\u00eam gostos semelhantes, eles podem se sentir inspirados a continuar usando o seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exclusividade <\/strong>tamb\u00e9m pode ser um benef\u00edcio para alguns usu\u00e1rios. Com as comunidades baseadas em associa\u00e7\u00e3o, voc\u00ea pode capitalizar isso hospedando <a href=\"https:\/\/thirstyaffiliates.com\/blog\/giveaway-affiliate-website\" target=\"_blank\" rel=\"noreferrer noopener\">brindes exclusivos para membros<\/a>. Al\u00e9m de comunicar exclusividade, esses tipos de brindes mostram que voc\u00ea reconhece e aprecia a comunidade como um todo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Criar n\u00edveis e nichos de comunidade \u00e9 outra excelente maneira de ajudar os membros a se conectarem e criarem um senso de exclusividade. Por exemplo, voc\u00ea pode oferecer aos seus usu\u00e1rios a oportunidade de participar de um <strong>Comunidade VIP<\/strong> que lhes d\u00e1 acesso a coisas como conte\u00fado especial, intera\u00e7\u00f5es individuais com especialistas ou avisos antecipados sobre promo\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo,&nbsp;<a href=\"https:\/\/mbscnutrition.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nutri\u00e7\u00e3o MBSC<\/a> \u00e9 uma academia f\u00edsica que oferece programas de nutri\u00e7\u00e3o on-line. A empresa usa <a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress <\/a>para gerenciar esses programas, bem como sua comunidade VIP.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr.png\"><img decoding=\"async\" width=\"1024\" height=\"528\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png\" alt=\"P\u00e1gina inicial da mbsc nutrition\" class=\"wp-image-27906\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1024x528.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-768x396.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-1536x792.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/Home-MBSC-Nutr-2048x1056.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode considerar <a href=\"https:\/\/memberpress.com\/pt\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">adicionar um f\u00f3rum<\/a> em seu site ou criar op\u00e7\u00f5es de subassocia\u00e7\u00e3o mais espec\u00edficas para se concentrar em grupos de nicho. Isso pode resultar em grupos menores e mais unidos entre os membros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, lembre-se de que o aumento da m\u00eddia social significa que seu site provavelmente n\u00e3o \u00e9 o \u00fanico lugar que seus membros frequentam. Voc\u00ea pode usar isso a seu favor! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Valorizar outras partes da comunidade pode destacar quantas conex\u00f5es voc\u00ea j\u00e1 estabeleceu. Por exemplo, <a href=\"https:\/\/www.healthygrocerygirl.com\/join\/\" target=\"_blank\" rel=\"noreferrer noopener\">Garota do supermercado saud\u00e1vel<\/a> hospeda um grupo privado no Facebook para sua comunidade.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\"><img decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png\" alt=\"Um exemplo de publicidade para uma comunidade baseada em associa\u00e7\u00e3o que tamb\u00e9m est\u00e1 no Facebook.\" class=\"wp-image-29662\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/Healthy-Grocery-Girl-Benefits-768x431.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-you-can-get-consistent-reliable-feedback-from-your-biggest-fans\"><span class=\"ez-toc-section\" id=\"4_You_Can_Get_Consistent_Reliable_Feedback_from_Your_Biggest_Fans\"><\/span>4. Voc\u00ea pode obter feedback consistente e confi\u00e1vel de seus maiores f\u00e3s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os membros representam alguns dos usu\u00e1rios mais engajados da sua comunidade. Isso significa que a maioria deles est\u00e1 entusiasmada com o sucesso de seu site. Por sua vez, eles podem estar motivados a lhe dar feedback concreto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mesmo que seus membros n\u00e3o entrem em contato, voc\u00ea pode presumir que, em geral, eles s\u00e3o f\u00e3s de longa data. Sabendo disso, voc\u00ea pode adotar uma <a href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">veja os dados do seu site<\/a> ao longo de um determinado per\u00edodo e compare-o com o seu conte\u00fado. Isso pode ajudar voc\u00ea a identificar quais estrat\u00e9gias est\u00e3o funcionando melhor com a maioria dos membros e quais n\u00e3o est\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com essas informa\u00e7\u00f5es, voc\u00ea pode direcionar seu site para o que seus membros mais gostam. Portanto, essa estrat\u00e9gia pode ajud\u00e1-lo a selecionar cuidadosamente o conte\u00fado que voc\u00ea publica. Al\u00e9m disso, voc\u00ea pode economizar muito tempo se deixar de produzir algo que n\u00e3o seja muito popular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, as comunidades baseadas em membros n\u00e3o precisam ser exclusivas. Atender \u00e0 sua base de f\u00e3s atual provavelmente n\u00e3o impedir\u00e1 que pessoas de fora se juntem a ela. Na verdade, destacar a identidade do seu site pode atrair mais usu\u00e1rios que estejam suficientemente comprometidos para se tornarem membros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea deseja criar um senso de comunidade em torno do seu neg\u00f3cio online, talvez n\u00e3o saiba qual modelo \u00e9 o mais adequado para voc\u00ea. Felizmente, as comunidades baseadas em assinaturas oferecem os benef\u00edcios espec\u00edficos que voc\u00ea procura. Voc\u00ea pode manter seus membros atuais e atrair novos, atendendo \u00e0s necessidades dos seus usu\u00e1rios mais antigos e engajados. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, abordamos quatro motivos pelos quais as comunidades baseadas em associa\u00e7\u00e3o funcionam melhor do que outros modelos de cria\u00e7\u00e3o de comunidade:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Os membros se envolvem com mais frequ\u00eancia para criar comunidades mais animadas.<\/li><li>O marketing boca a boca \u00e9 uma ocorr\u00eancia natural entre os membros.<\/li><li>Os relacionamentos entre os membros podem aumentar o valor de seu site para eles.<\/li><li>Uma base de f\u00e3s consistente pode lhe fornecer dados acion\u00e1veis e precisos.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre comunidades baseadas em associa\u00e7\u00e3o? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" rel=\"noreferrer noopener\" target=\"_blank\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">Instagram<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" rel=\"noreferrer noopener\" target=\"_blank\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa.<\/strong> <\/p>","protected":false},"excerpt":{"rendered":"<p>When it comes to starting a website, you have many different options for how it will work. Some sites cater to casual users, some focus on bringing people back again and again by developing customer identity, and others fall somewhere in the middle. If part of your goal is to create a sense of community [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":30080,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1553],"tags":[113,857],"class_list":["post-29659","post","type-post","status-publish","format-standard","has-post-thumbnail","category-community","tag-community-building","tag-online-community","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Membership-based communities can offer you and your site a host of unique advantages. 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Vamos orient\u00e1-lo sobre quatro dos benef\u00edcios mais atraentes desse modelo!","keywords":[{"label":"membership-based communities","value":"membership-based communities"},{"label":"benefits of membership based communities","value":"benefits of membership based communities"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-08-29 16:54:41","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":null,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2021-10-07 19:59:35","updated":"2026-08-29 16:54:41","focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/community\/\" title=\"Community\">Community<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t4 Reasons You Should Require Online Community Memberships\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Community","link":"https:\/\/memberpress.com\/pt\/blog\/category\/community\/"},{"label":"4 Reasons You Should Require Online Community Memberships","link":"https:\/\/memberpress.com\/pt\/blog\/why-membership-based-communities-work\/"}],"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/29659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=29659"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/29659\/revisions"}],"predecessor-version":[{"id":79536,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/29659\/revisions\/79536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/30080"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=29659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=29659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=29659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}