{"id":29690,"date":"2022-04-28T05:00:00","date_gmt":"2022-04-28T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=29690"},"modified":"2024-03-05T20:22:49","modified_gmt":"2024-03-06T01:22:49","slug":"optimize-images-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/optimize-images-seo\/","title":{"rendered":"Como otimizar imagens para SEO (3 dicas)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A striking image can stop website visitors in their tracks and drive conversions. However, if you don&#8217;t optimize your graphics for search engines, you may hurt your rankings.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac481e047d07\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac481e047d07\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-images-seo\/#An_Introduction_to_Image_Optimization_And_Why_Its_Important_for_SEO\" >Uma introdu\u00e7\u00e3o \u00e0 otimiza\u00e7\u00e3o de imagens (e por que ela \u00e9 importante para SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-images-seo\/#How_to_Optimize_Website_Images_for_SEO_3_Tips\" >Como otimizar as imagens do site para SEO (3 dicas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-images-seo\/#1_Provide_Clear_and_Descriptive_Filenames\" >1. Forne\u00e7a nomes de arquivos claros e descritivos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-images-seo\/#2_Use_Alt_Tags\" >2. Use as tags Alt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-images-seo\/#3_Speed_Up_Image_Loading\" >3. Acelerar o carregamento de imagens<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-images-seo\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">We don&#8217;t claim to hold all the secrets to search engine optimization (SEO) success. However, images typically make up around <a href=\"https:\/\/httparchive.org\/reports\/page-weight#bytesImg\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">17% of a webpage&#8217;s weight<\/a>. Isso significa que eles representam uma grande oportunidade de otimizar seu site para os mecanismos de pesquisa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we&#8217;ll explore the role that visuals play in your rankings. We&#8217;ll then share three easy ways to fine-tune your website images for SEO. Let&#8217;s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Image_Optimization_And_Why_Its_Important_for_SEO\"><\/span>Uma introdu\u00e7\u00e3o \u00e0 otimiza\u00e7\u00e3o de imagens (e por que ela \u00e9 importante para SEO)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s almost impossible to overestimate the impact that SEO can have on <a href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">your membership site&#8217;s success<\/a>. Hoje, <a href=\"https:\/\/www.brightedge.com\/blog\/organic-share-of-traffic-increases-to-53\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mais de 53% de todo o tr\u00e1fego da Web<\/a> vem da pesquisa org\u00e2nica. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re not <a href=\"https:\/\/memberpress.com\/pt\/blog\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">otimiza\u00e7\u00e3o de seu site para mecanismos de pesquisa<\/a>, you&#8217;re almost certainly missing out on new members. Some websites have even boosted their traffic <a href=\"https:\/\/www.tintup.com\/blog\/improve-your-seo-how-we-increased-search-traffic-by-2600\/\" target=\"_blank\" rel=\"noreferrer noopener\">em at\u00e9 2600% <\/a>after investing in SEO. That&#8217;s a lot of potential new subscribers for your membership site! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de SEO, o objetivo final \u00e9 conseguir o primeiro lugar nos resultados de pesquisa do Google. Com pesquisas que sugerem que <a href=\"https:\/\/www.sistrix.com\/blog\/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid\/#285-of-Google-users-click-the-first-organic-result\" target=\"_blank\" rel=\"noreferrer noopener\">mais de 28% de usu\u00e1rios do Google<\/a> click on the first organic result, that&#8217;s an advantage worth pursuing. However, even climbing just one place in Google&#8217;s ranking can increase your click-through rates (CTRs) by more than 30%. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao otimizar suas imagens para SEO, voc\u00ea pode comunicar informa\u00e7\u00f5es cruciais aos mecanismos de pesquisa. Por sua vez, eles podem indexar seu conte\u00fado corretamente e maximizar suas chances de aparecer nos resultados de pesquisa relevantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Belas imagens de alta resolu\u00e7\u00e3o tamb\u00e9m podem <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-optimize-your-membership-sites-images-for-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">aumentar o tempo de carregamento da p\u00e1gina<\/a>. Search engines such as Google consider your site&#8217;s performance when deciding where to place your content. Therefore, optimizing your images for performance should play a significant role in any successful SEO strategy. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_Website_Images_for_SEO_3_Tips\"><\/span>Como otimizar as imagens do site para SEO (3 dicas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com <a href=\"https:\/\/moz.com\/blog\/state-of-searcher-behavior-revealed\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">40\u201360 billion searches<\/a> happening on Google in the US every single month, you&#8217;ll likely want to do everything in your power to appeal to the search engines. Let&#8217;s make sure your images are contributing positively to your search engine status. Here are three ways to optimize your images for SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Provide_Clear_and_Descriptive_Filenames\"><\/span>1. Forne\u00e7a nomes de arquivos claros e descritivos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">palavra-chave \u00e9 um termo de pesquisa<\/a> that you&#8217;ll target as part of your SEO strategy. Whenever someone enters this phrase into a search engine, you&#8217;ll want your content to appear in their results. You can find keywords using a tool such as the <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Planejador de palavras-chave do Google<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/google-keyword-planner.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/google-keyword-planner-1024x475.png\" alt=\"Como otimizar o SEO de imagens usando o Planejador de palavras-chave do Google.\" class=\"wp-image-29693\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/google-keyword-planner-1024x475.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/google-keyword-planner-300x139.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/google-keyword-planner-768x357.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/google-keyword-planner-1536x713.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/google-keyword-planner-2048x951.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">As imagens apresentam grandes oportunidades para <a href=\"https:\/\/memberpress.com\/pt\/blog\/best-seo-tools-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">adicionar algumas palavras-chave relevantes<\/a>. Antes de fazer o upload do gr\u00e1fico, voc\u00ea pode come\u00e7ar a otimizar para SEO dando a esse arquivo um nome relevante e descritivo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um nome descritivo ajuda os mecanismos de pesquisa a entender do que se trata essa imagem. Por sua vez, o uso de um nome descritivo pode aumentar as chances de seu gr\u00e1fico aparecer nos resultados de pesquisa de imagens relevantes:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/wordpress-seo-filename.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/wordpress-seo-filename-1024x466.png\" alt=\"Um nome de arquivo descritivo \u00e9 \u00f3timo para SEO de imagens.\" class=\"wp-image-29694\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/wordpress-seo-filename-1024x466.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/wordpress-seo-filename-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/wordpress-seo-filename-768x350.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/wordpress-seo-filename.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ao criar seu <strong>nome do arquivo<\/strong>sempre separe as palavras com <strong>h\u00edfens em vez de sublinhados<\/strong>. Search engines cannot recognize underscores, which means they&#8217;ll be unable to pick out individual words.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m do potencial de SEO, os nomes de arquivos tamb\u00e9m precisam fazer sentido para seus visitantes. Por exemplo, uma pessoa com baixa vis\u00e3o pode visitar seu site por meio de <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-2021-guide-to-enhancing-your-membership-sites-accessibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">ferramentas de acessibilidade<\/a> like as a screen reader. These folks will rely on contextual information such as filenames to understand your site&#8217;s visual content. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora possa ser tentador incluir o maior n\u00famero poss\u00edvel de palavras-chave, voc\u00ea nunca deve fazer isso \u00e0s custas de fornecer um nome claro, descritivo e \u00fatil.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_Alt_Tags\"><\/span><strong>2. Use as tags Alt<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Texto alternativo (<strong>texto alternativo<\/strong>) \u00e9 uma descri\u00e7\u00e3o que voc\u00ea pode adicionar \u00e0s imagens depois de carreg\u00e1-las no WordPress. Assim como os nomes de arquivos, esse texto \u00e9 vital para pessoas com defici\u00eancia visual que acessam seu site por meio de leitores de tela. Por esse motivo, seu texto alternativo deve ser claro, descritivo e relevante:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/wordpress-alt-tag.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/wordpress-alt-tag-1024x483.png\" alt=\"A galeria de m\u00eddia do WordPress. \" class=\"wp-image-29695\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/wordpress-alt-tag-1024x483.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/wordpress-alt-tag-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/wordpress-alt-tag-768x362.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/wordpress-alt-tag-1536x724.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/wordpress-alt-tag-2048x966.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, lembre-se de que os leitores de tela normalmente processam as imagens mais lentamente. Portanto, voc\u00ea deve escrever um texto alternativo que seja curto e agrad\u00e1vel, mas informativo. Fa\u00e7a com que cada palavra conte. Pode parecer uma boa ideia fornecer o m\u00e1ximo de detalhes poss\u00edvel, mas isso pode acabar frustrando seus usu\u00e1rios em vez de ajud\u00e1-los. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While alt text is primarily an accessibility feature, search engine crawlers also use it to interpret an image&#8217;s content. So you should always <em>considerar <\/em>adicionar palavras-chave relevantes \u00e0s suas tags alt para impulsionar seu SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, lembre-se destes tr\u00eas pontos quando se trata de texto alternativo e SEO:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>O objetivo principal do texto alternativo \u00e9 <em><strong>acessibilidade<\/strong><\/em>. <\/li><li>Your site&#8217;s accessibility affects its Google <strong><em>qualidade <\/em><\/strong>pontua\u00e7\u00e3o.<\/li><li><strong><em>A qualidade \u00e9 fundamental<\/em><\/strong> quando se trata de classifica\u00e7\u00e3o no Google.<\/li><li>Portanto, inclua palavras-chave somente se elas ajudarem <em><strong>descrever a imagem<\/strong><\/em>. <\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Speed_Up_Image_Loading\"><\/span>3. Acelerar o carregamento de imagens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Durante anos, o Google usou <a href=\"https:\/\/developers.google.com\/search\/blog\/2010\/04\/using-site-speed-in-web-search-ranking\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">velocidade da p\u00e1gina como um fator de classifica\u00e7\u00e3o<\/a>. Now, the search engine giant also measures how users perceive a web page&#8217;s speed, responsiveness, and visual stability. If your site fails these new <a href=\"https:\/\/web.dev\/vitals\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Principais dados vitais da Web<\/a> m\u00e9tricas, isso pode afetar suas classifica\u00e7\u00f5es nos mecanismos de pesquisa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagens grandes e de alta resolu\u00e7\u00e3o podem ter um impacto negativo sobre <a href=\"https:\/\/memberpress.com\/pt\/blog\/check-monitor-performance-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">your site&#8217;s performance<\/a>. Felizmente, h\u00e1 muitas maneiras de <a href=\"https:\/\/memberpress.com\/pt\/blog\/tips-for-creating-great-visual-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Impressionar os visitantes com belas imagens<\/a> sem prejudicar seu SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, it&#8217;s important to choose the correct file type. As a lossy format, <strong>JPEG<\/strong> \u00e9 normalmente o melhor tipo de arquivo para imagens com cores brilhantes. Voc\u00ea tamb\u00e9m pode ajustar o n\u00edvel de qualidade para encontrar o equil\u00edbrio perfeito entre imagens n\u00edtidas e claras e arquivos leves. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto isso, <strong>PNG <\/strong>produces higher-quality images at the expense of a weightier file. This may not be an issue for simple pictures, but you&#8217;ll typically want to avoid this format for more complex visuals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de escolher o formato, voc\u00ea pode compactar suas imagens. Isso reduz o tamanho removendo ou agrupando determinadas partes do arquivo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 v\u00e1rias ferramentas de compacta\u00e7\u00e3o que voc\u00ea pode usar. Por exemplo, o TinyPNG est\u00e1 dispon\u00edvel como um <a href=\"https:\/\/tinypng.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">servi\u00e7o gratuito<\/a> e um <a href=\"https:\/\/wordpress.org\/plugins\/tiny-compress-images\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Plug-in do WordPress<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/image-compression-tinypng.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/image-compression-tinypng-1024x327.png\" alt=\"Como otimizar o SEO de imagens usando uma ferramenta como o TinyPNG.\" class=\"wp-image-29696\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/image-compression-tinypng-1024x327.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/image-compression-tinypng-300x96.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/image-compression-tinypng-768x245.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/image-compression-tinypng-1536x491.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/image-compression-tinypng.png 1866w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m recomendamos o uso de uma rede de distribui\u00e7\u00e3o de conte\u00fado (CDN), como a <a href=\"https:\/\/memberpress.com\/go\/sucuri\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Servi\u00e7o da Sucuri<\/a>. This is a global network of servers that aims to reduce latency. It does this by serving your content from the server that&#8217;s physically closest to the visitor: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/content-delivery-network.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/content-delivery-network-1024x419.png\" alt=\"A Rede de Entrega de Conte\u00fado (CDN) da Sucuri. \" class=\"wp-image-29697\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/content-delivery-network-1024x419.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/content-delivery-network-300x123.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/content-delivery-network-768x314.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/content-delivery-network-1536x628.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/content-delivery-network-2048x837.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">By delivering optimized images via a CDN, you can significantly reduce page load times. Once you&#8217;ve subscribed to a CDN, you can then integrate your network using a WordPress plugin such as <a href=\"https:\/\/wordpress.org\/plugins\/w3-total-cache\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">W3 Total Cache<\/a> ou <a href=\"https:\/\/wordpress.org\/plugins\/litespeed-cache\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Cache LiteSpeed<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An SEO strategy is essential for running a successful membership site. By fine-tuning every part of your website for search engines, you can get ahead of the competition. You could potentially even land that coveted number one spot on Google&#8217;s front page. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s quickly recap how to optimize your website&#8217;s images for SEO:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Forne\u00e7a nomes de arquivos claros e descritivos.<\/li><li>Use tags alt.<\/li><li>Acelere o carregamento de imagens usando um <a href=\"https:\/\/wordpress.org\/plugins\/tiny-compress-images\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">plug-in de compacta\u00e7\u00e3o, como o TinyPNG<\/a>.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como otimizar suas imagens para mecanismos de pesquisa? 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