Fortunately, it will always be easier to relaunch a site that \u201calmost works\u201d rather than build one from scratch. With some careful planning and a little effort, you can preserve your existing community and otimize sua gera\u00e7\u00e3o de receita<\/a>.<\/p>\n\n\n\n

In this article, we\u2019ll outline the process for relaunching a membership site. We\u2019ll also explain how you can leverage your existing assets to make the processo de design<\/a> as streamlined as possible. Let\u2019s get started!<\/p>\n\n\n\n

<\/span>Etapa 1: Descubra por que voc\u00ea fracassou<\/span><\/h3>\n\n\n\n
Failure isn\u2019t always a negative. In many ways, it\u2019s the best data you can receive. Try to think of failure as the first step toward success.<\/p>\n\n\n\n
In other words, you can use metrics from your existing website to determine why it wasn\u2019t successful the first time around. You can leverage data from uma plataforma como o Google Analytics<\/a> para identificar poss\u00edveis problemas com tr\u00e1fego ou conte\u00fado:<\/p>\n\n\n
\n
$\"Relan\u00e7ar$ <\/a><\/figure>\n<\/div>\n\n\n
For example, if your engagement time is down, it could mean that your website has been slowly decreasing in relevance to its audience. If you\u2019re seeing few new users, it\u2019s possible you weren\u2019t performing sufficient marketing.<\/p>\n\n\n\n
Fa\u00e7a a si mesmo algumas perguntas importantes:<\/p>\n\n\n\n
\n
Meu site tinha um p\u00fablico-alvo? Qual era o tamanho desse p\u00fablico?<\/li>\n\n\n\n
De que receita eu precisaria para manter o site funcionando? Como posso obter essa receita?<\/li>\n\n\n\n
Que valor proporcionei ao meu p\u00fablico? Vale a pena pagar por isso?<\/li>\n<\/ul>\n\n\n\n
There are many sites that struggle with success and monetization. Let\u2019s consider two theoretical examples:<\/p>\n\n\n\n
\n
John wants to re-launch his exercise membership site. He had 20,000 active users, but only 500 premium users. He believes this is because he offered little premium content and it wasn\u2019t promoted properly. He\u2019s going to be adding more content, making that content visible, and using clearer chamadas para a\u00e7\u00e3o (CTAs)<\/a>.<\/li>\n\n\n\n
Samantha wants to re-launch her professional services membership site. She had 5,000 active users, and couldn\u2019t seem to sell any of the services she provided. She isn\u2019t quite sure why the site failed, but she thinks that if she markets it more heavily, she\u2019ll increase her odds of success.<\/li>\n<\/ol>\n\n\n\n
John has a clear idea of why he failed, leading him to the logical next steps. Samantha doesn\u2019t really know why she failed, so she\u2019s not likely to be successful \u2013 she knows that she needs more users, but she doesn\u2019t know why they failed to commit.<\/p>\n\n\n\n
<\/span>Etapa 2: Investigue sua proposta de valor<\/span><\/h3>\n\n\n\n
Next, you\u2019ll want to determine what it is about your website that\u2019s unique and worth saving. Is your membership site useful? Did you successfully build a community?<\/p>\n\n\n\n
As you explore why your site failed, you might be tempted to take away some features, streamline your membership platform, or otherwise make broad changes. However, if you don\u2019t do this carefully, you also run the risk of removing elements that users actually liked.<\/p>\n\n\n\n
Coment\u00e1rios<\/a> e depoimentos<\/a> are a great place to look for unbiased commentary on your site\u2019s value:<\/p>\n\n\n\n
$\"Leia$ <\/a><\/figure>\n\n\n\n
The above review highlights the platform features the reviewer found most useful. These are areas the site\u2019s developers might want to emphasize in the future. Importantly, they wouldn\u2019t want to take longe<\/em> qualquer um desses recursos, especialmente se muitos usu\u00e1rios diferentes ofereceram feedback semelhante.<\/p>\n\n\n\n
Outra t\u00e9cnica inteligente \u00e9 review your website\u2019s stats<\/a> e veja em quais p\u00e1ginas os usu\u00e1rios passam mais tempo ou se envolvem com mais frequ\u00eancia. Essas s\u00e3o as principais \u00e1reas do seu site que voc\u00ea deve alterar menos.<\/p>\n\n\n\n
<\/span>Etapa 3: Crie seus crit\u00e9rios de sucesso<\/span><\/h3>\n\n\n\n
At this point, you\u2019ll want to identify the key metrics that will tell you whether your site is doing better this time around. If you had 3,000 monthly active users and were barely scraping by, you may need 6,000 to remain solvent.\u00a0<\/p>\n\n\n\n
Understanding your criteria for success is vital. If you don\u2019t have a target to hit, you won\u2019t know whether you are successful. Some metas alcan\u00e7\u00e1veis<\/a> pode incluir:<\/p>\n\n\n\n
\n
Aumento de usu\u00e1rios<\/li>\n\n\n\n
Melhorar a receita<\/li>\n\n\n\n
Obter mais verbas de publicidade<\/a><\/li>\n<\/ul>\n\n\n\n
Suas metas n\u00e3o s\u00f3 devem ser alcan\u00e7\u00e1veis, como tamb\u00e9m devem ser o mais precisas poss\u00edvel. Por exemplo, voc\u00ea pode expandir os objetivos acima da seguinte forma:<\/p>\n\n\n\n
\n
Atingir mais de 60.000 usu\u00e1rios ativos em seis meses<\/li>\n\n\n\n
M\u00e9dia de $10.000 por m\u00eas em receita<\/li>\n\n\n\n
M\u00e9dia de $2.000 por m\u00eas em d\u00f3lares de publicidade<\/li>\n<\/ul>\n\n\n\n
Al\u00e9m disso, certifique-se de que voc\u00ea tenha um m\u00e9todo para rastrear essas m\u00e9tricas<\/a>. It\u2019s best to calculate how much activity you would need to make the project truly viable, and create projections out for the next six months, twelve months, and three years.<\/p>\n\n\n\n
<\/span>Etapa 4: Prepare-se para seu relan\u00e7amento<\/span><\/h3>\n\n\n\n
The above steps should have given you the information and goals you need to make whatever changes are necessary for your website. Just how you go about making those changes will entirely depend on your site\u2019s unique elements.<\/p>\n\n\n\n
Before you start that process, however, you\u2019ll want to connect with your community to let them know what\u2019s happening and to get them excited about the changes. <\/p>\n\n\n\n
Primeiro, inicie seu buzz pr\u00e9-lan\u00e7amento<\/a>. You can directly address the changes you\u2019re making to your platform by sending out emails and cria\u00e7\u00e3o de p\u00e1ginas de destino<\/a>:<\/p>\n\n\n
\n
$\"Exemplo$ <\/a><\/figure>\n<\/div>\n\n\n
Especially if your site will be down for a time, when people try to visit they\u2019ll precisa ver algo<\/em><\/a>.<\/em> You could even capture a \u201cwaitlist\u201d so you can notify people when the website is live again.<\/p>\n\n\n\n
No per\u00edodo que antecede o relan\u00e7amento, talvez voc\u00ea tamb\u00e9m queira:<\/p>\n\n\n\n
\n
Reach out to any content creators you\u2019ll need to develop new content.<\/li>\n\n\n\n
Se necess\u00e1rio, chame moderadores para garantir que a experi\u00eancia do usu\u00e1rio seja positiva.<\/li>\n\n\n\n
Envie e-mails regulares para os assinantes em sua lista de e-mail<\/a>.<\/li>\n<\/ul>\n\n\n\n
Por fim, examine seus lista de verifica\u00e7\u00e3o de pr\u00e9-lan\u00e7amento<\/a> once again, to ensure that you haven\u2019t missed anything important.<\/p>\n\n\n\n
<\/span>Etapa 5: Reinicie seu site<\/span><\/h3>\n\n\n\n
Once you\u2019re ready to relaunch your site, it\u2019s time to create a coordinated launch effort. You might post to social media, criar novos conte\u00fados<\/a>e otimizar seu SEO<\/a>. You can also invest in paid marketing \u2013 at least as long as it takes to rebuild your organic traffic.<\/p>\n\n\n\n
Quando o Reddit reformulou drasticamente seu site, a nova vers\u00e3o foi lan\u00e7ada lentamente sobre a base de usu\u00e1rios. Tamb\u00e9m publicou continuamente atualiza\u00e7\u00f5es e an\u00fancios:<\/p>\n\n\n
\n
$\"An\u00fancio$ <\/a><\/figure>\n<\/div>\n\n\n
Muitas pessoas n\u00e3o gostam de mudan\u00e7as, e essas vozes geralmente s\u00e3o as mais altas. Por esse motivo, embora voc\u00ea deva ouvir sua comunidade, tamb\u00e9m precisa analisar suas m\u00e9tricas. <\/p>\n\n\n\n
If people say that the site is worse, but your metrics have improved, you\u2019re probably best off staying the course.<\/p>\n\n\n\n
A maioria dos sites de associa\u00e7\u00e3o est\u00e1 em constante evolu\u00e7\u00e3o. Portanto, ap\u00f3s o relan\u00e7amento, talvez voc\u00ea deva come\u00e7ar a pensar na recursos, conte\u00fado e valor<\/a> que voc\u00ea poder\u00e1 acrescentar no futuro. <\/p>\n\n\n\n
Giving some thought (and airtime) to this will reassure members that you\u2019re committed to the platform, you\u2019re going to develop it in the future, and it\u2019s something they should invest their time and money in.<\/p>\n\n\n\n
DICA PRO: <\/strong>Sometimes bringing in an expert can be well worth the investment. We\u2019ve got a group of trusted and affordable MemberPress experts who can help with everything from development and design to troubleshooting the causes of churn. Click below to learn more.<\/em><\/p>\n\n\n\n
\n\tEncontre um especialista em MemberPress<\/a>\n<\/div>\n\n\n\n\n
<\/span>Conclus\u00e3o<\/strong><\/span><\/h3>\n\n\n\nNem todos os site de associa\u00e7\u00e3o<\/a> \u00e9 um sucesso instant\u00e2neo. \u00c0s vezes, \u00e9 preciso fazer alguns ajustes para que o site atinja seu potencial.<\/p>\n\n\n\n
Neste artigo, discutimos as cinco etapas mais importantes para o relan\u00e7amento de um site de associa\u00e7\u00e3o:<\/p>\n\n\n\n
\n
Figure out why your site wasn\u2019t successful.<\/li>\n\n\n\n
Prove que seu site tem algo a oferecer.<\/li>\n\n\n\n
Identifique o que o sucesso significa para voc\u00ea.<\/li>\n\n\n\n
Rampa para outro lan\u00e7amento.<\/li>\n\n\n\n
Reinicie seu site.<\/li>\n<\/ol>\n\n\n\n
Do you have a membership site you\u2019re considering relaunching? Tell us about it in the comments below!<\/p>\n\n\n\n
Se voc\u00ea gostou deste artigo, n\u00e3o deixe de assinar nosso boletim informativo na se\u00e7\u00e3o caixa<\/a> para a direita!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"
\u2026and whether you should If your membership site isn\u2019t performing as well as it should, a website redesign and relaunch might be precisely what it needs. However, the thought of doing this might feel a bit overwhelming. Fortunately, it will always be easier to relaunch a site that \u201calmost works\u201d rather than build one from [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":31469,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,404,134],"tags":[70,914,913],"class_list":{"0":"post-31252","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-data-and-metrics","9":"category-how-to-2","10":"tag-membership-site","11":"tag-site-maintenance","12":"tag-site-relaunch","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t