{"id":31252,"date":"2022-02-24T06:00:00","date_gmt":"2022-02-24T13:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=31252"},"modified":"2022-11-16T15:14:05","modified_gmt":"2022-11-16T22:14:05","slug":"relaunch-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/relaunch-your-membership-site\/","title":{"rendered":"Como relan\u00e7ar seu site de associa\u00e7\u00e3o (em 5 etapas)"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"and-whether-you-should\"><span class=\"ez-toc-section\" id=\"%E2%80%A6and_whether_you_should\"><\/span>&#8230;and whether you should<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se o seu site de assinaturas n\u00e3o est\u00e1 tendo o desempenho que deveria, uma reformula\u00e7\u00e3o e um relan\u00e7amento do site podem ser exatamente o que ele precisa. No entanto, a ideia de fazer isso pode parecer um pouco assustadora.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac34535ed9c8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac34535ed9c8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/relaunch-your-membership-site\/#%E2%80%A6and_whether_you_should\" >&#8230;and whether you should<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/relaunch-your-membership-site\/#Step_1_Figure_Out_Why_You_Failed\" >Etapa 1 Descobrir por que voc\u00ea fracassou<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/relaunch-your-membership-site\/#Step_2_Investigate_Your_Value_Proposition\" >Etapa 2 Investigue sua proposta de valor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/relaunch-your-membership-site\/#Step_3_Create_Your_Criteria_for_Success\" >Etapa 3 Crie seus crit\u00e9rios de sucesso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/relaunch-your-membership-site\/#Step_4_Gear_Up_for_Your_Relaunch\" >Etapa 4 Prepare-se para seu relan\u00e7amento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/relaunch-your-membership-site\/#Step_5_Relaunch_Your_Site\" >Etapa 5 Reinicie seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/relaunch-your-membership-site\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Fortunately, it will always be easier to relaunch a site that &#8220;almost works&#8221; rather than build one from scratch. With some careful planning and a little effort, you can preserve your existing community and <a href=\"https:\/\/memberpress.com\/pt\/blog\/ways-to-increase-your-membership-sites-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">otimize sua gera\u00e7\u00e3o de receita<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, vamos descrever o processo para relan\u00e7ar um site de assinaturas. Tamb\u00e9m explicaremos como voc\u00ea pode aproveitar seus recursos existentes para tornar o <a href=\"https:\/\/memberpress.com\/pt\/blog\/redesigning-your-membership-site-how-to\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"processo de design\">processo de design<\/a> da forma mais simples poss\u00edvel. Vamos come\u00e7ar!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-figure-out-why-you-failed\"><span class=\"ez-toc-section\" id=\"Step_1_Figure_Out_Why_You_Failed\"><\/span>Etapa 1: Descubra por que voc\u00ea fracassou<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O fracasso nem sempre \u00e9 algo negativo. Em muitos aspectos, \u00e9 a melhor informa\u00e7\u00e3o que voc\u00ea pode receber. Tente encarar o fracasso como o primeiro passo em dire\u00e7\u00e3o ao sucesso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em outras palavras, voc\u00ea pode usar as m\u00e9tricas do seu site atual para determinar por que ele n\u00e3o teve sucesso na primeira tentativa. Voc\u00ea pode aproveitar os dados de <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-easily-set-up-google-analytics-on-your-membership-site-2\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">uma plataforma como o Google Analytics<\/a> para identificar poss\u00edveis problemas com tr\u00e1fego ou conte\u00fado:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/google-analytics-demo-metrics.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/google-analytics-demo-metrics-1024x636.png\" alt=\"Relan\u00e7ar seu site de associa\u00e7\u00e3o com a ajuda do Google Analytics \" class=\"wp-image-31306\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/google-analytics-demo-metrics-1024x636.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/google-analytics-demo-metrics-300x186.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/google-analytics-demo-metrics-768x477.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/google-analytics-demo-metrics.png 1510w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">For example, if your engagement time is down, it could mean that your website has been slowly decreasing in relevance to its audience. If you&#8217;re seeing few new users, it&#8217;s possible you weren&#8217;t performing sufficient marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fa\u00e7a a si mesmo algumas perguntas importantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meu site tinha um p\u00fablico-alvo? Qual era o tamanho desse p\u00fablico?<\/li>\n\n\n\n<li>De que receita eu precisaria para manter o site funcionando? Como posso obter essa receita?<\/li>\n\n\n\n<li>Que valor proporcionei ao meu p\u00fablico? Vale a pena pagar por isso?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">There are many sites that struggle with success and monetization. Let&#8217;s consider two theoretical examples:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>John wants to re-launch his exercise membership site. He had 20,000 active users, but only 500 premium users. He believes this is because he offered little premium content and it wasn&#8217;t promoted properly. He&#8217;s going to be adding more content, making that content visible, and using clearer <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">chamadas para a\u00e7\u00e3o (CTAs)<\/a>.<\/li>\n\n\n\n<li>Samantha wants to re-launch her professional services membership site. She had 5,000 active users, and couldn&#8217;t seem to sell any of the services she provided. She isn&#8217;t quite sure why the site failed, but she thinks that if she markets it more heavily, she&#8217;ll increase her odds of success.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">John has a clear idea of why he failed, leading him to the logical next steps. Samantha doesn&#8217;t really know why she failed, so she&#8217;s not likely to be successful \u2013 she knows that she needs more users, but she doesn&#8217;t know why they failed to commit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-investigate-your-value-proposition\"><span class=\"ez-toc-section\" id=\"Step_2_Investigate_Your_Value_Proposition\"><\/span>Etapa 2: Investigue sua proposta de valor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Next, you&#8217;ll want to determine what it is about your website that\u2019s unique and worth saving. Is your membership site useful? Did you successfully build a community?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you explore why your site failed, you might be tempted to take away some features, streamline your membership platform, or otherwise make broad changes. However, if you don&#8217;t do this carefully, you also run the risk of removing elements that users actually liked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-reviews-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coment\u00e1rios<\/a> e <a href=\"https:\/\/memberpress.com\/pt\/blog\/collect-and-use-testimonials-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">depoimentos<\/a> s\u00e3o um \u00f3timo lugar para encontrar coment\u00e1rios imparciais sobre o valor do seu site:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Read-reviews-for-unbiased-commentary.png\"><img decoding=\"async\" width=\"872\" height=\"505\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Read-reviews-for-unbiased-commentary.png\" alt=\"Leia as avalia\u00e7\u00f5es para obter coment\u00e1rios imparciais\" class=\"wp-image-52867\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Read-reviews-for-unbiased-commentary.png 872w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Read-reviews-for-unbiased-commentary-300x174.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Read-reviews-for-unbiased-commentary-768x445.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Read-reviews-for-unbiased-commentary-294x170.png 294w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Read-reviews-for-unbiased-commentary-840x486.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Read-reviews-for-unbiased-commentary-700x405.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Read-reviews-for-unbiased-commentary-156x90.png 156w\" sizes=\"(max-width: 872px) 100vw, 872px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The above review highlights the platform features the reviewer found most useful. These are areas the site&#8217;s developers might want to emphasize in the future. Importantly, they wouldn&#8217;t want to take <em>longe<\/em> qualquer um desses recursos, especialmente se muitos usu\u00e1rios diferentes ofereceram feedback semelhante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outra t\u00e9cnica inteligente \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/blog\/key-metrics-you-should-be-tracking-in-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">review your website&#8217;s stats<\/a> e veja em quais p\u00e1ginas os usu\u00e1rios passam mais tempo ou se envolvem com mais frequ\u00eancia. Essas s\u00e3o as principais \u00e1reas do seu site que voc\u00ea deve alterar menos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-create-your-criteria-for-success\"><span class=\"ez-toc-section\" id=\"Step_3_Create_Your_Criteria_for_Success\"><\/span>Etapa 3: Crie seus crit\u00e9rios de sucesso<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">At this point, you&#8217;ll want to identify the key metrics that will tell you whether your site is doing better this time around. If you had 3,000 monthly active users and were barely scraping by, you may need 6,000 to remain solvent.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 fundamental entender quais s\u00e3o seus crit\u00e9rios de sucesso. Se voc\u00ea n\u00e3o tiver uma meta a ser alcan\u00e7ada, n\u00e3o saber\u00e1 se est\u00e1 tendo sucesso. Alguns <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-importance-of-setting-goals-for-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">metas alcan\u00e7\u00e1veis<\/a> pode incluir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aumento de usu\u00e1rios<\/li>\n\n\n\n<li>Melhorar a receita<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/blog\/best-ad-management-plugins-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/blog\/best-ad-management-plugins-for-membership-sites\/\">Obter mais verbas de publicidade<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Suas metas n\u00e3o s\u00f3 devem ser alcan\u00e7\u00e1veis, como tamb\u00e9m devem ser o mais precisas poss\u00edvel. Por exemplo, voc\u00ea pode expandir os objetivos acima da seguinte forma:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Atingir mais de 60.000 usu\u00e1rios ativos em seis meses<\/li>\n\n\n\n<li>M\u00e9dia de $10.000 por m\u00eas em receita<\/li>\n\n\n\n<li>M\u00e9dia de $2.000 por m\u00eas em d\u00f3lares de publicidade<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, certifique-se de que voc\u00ea tenha um <a href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e9todo para rastrear essas m\u00e9tricas<\/a>. It&#8217;s best to calculate how much activity you would need to make the project truly viable, and create projections out for the next six months, twelve months, and three years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4-gear-up-for-your-relaunch\"><span class=\"ez-toc-section\" id=\"Step_4_Gear_Up_for_Your_Relaunch\"><\/span>Etapa 4: Prepare-se para seu relan\u00e7amento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The above steps should have given you the information and goals you need to make whatever changes are necessary for your website. Just how you go about making those changes will entirely depend on your site&#8217;s unique elements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before you start that process, however, you&#8217;ll want to connect with your community to let them know what\u2019s happening and to get them excited about the changes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiro, inicie seu <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-coming-soon-page-to-boost-pre-launch-buzz\/\" target=\"_blank\" rel=\"noreferrer noopener\">buzz pr\u00e9-lan\u00e7amento<\/a>. Voc\u00ea pode abordar diretamente as mudan\u00e7as que est\u00e1 fazendo na sua plataforma enviando e-mails e <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-landing-page-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">cria\u00e7\u00e3o de p\u00e1ginas de destino<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Coming-Soon-Page-Example.png\"><img decoding=\"async\" width=\"931\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Coming-Soon-Page-Example.png\" alt=\"Exemplo de p\u00e1gina em breve\" class=\"wp-image-52864\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Coming-Soon-Page-Example.png 931w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Coming-Soon-Page-Example-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Coming-Soon-Page-Example-768x433.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Coming-Soon-Page-Example-301x170.png 301w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Coming-Soon-Page-Example-840x474.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Coming-Soon-Page-Example-700x395.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Coming-Soon-Page-Example-156x88.png 156w\" sizes=\"(max-width: 931px) 100vw, 931px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Especially if your site will be down for a time, when people try to visit they&#8217;ll <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-coming-soon-page-to-boost-pre-launch-buzz\/\" target=\"_blank\" rel=\"noreferrer noopener\">precisa ver <em>algo<\/em><\/a><em>.<\/em> You could even capture a &#8220;waitlist&#8221; so you can notify people when the website is live again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No per\u00edodo que antecede o relan\u00e7amento, talvez voc\u00ea tamb\u00e9m queira:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reach out to any content creators you&#8217;ll need to develop new content.<\/li>\n\n\n\n<li>Se necess\u00e1rio, chame moderadores para garantir que a experi\u00eancia do usu\u00e1rio seja positiva.<\/li>\n\n\n\n<li>Envie e-mails regulares para os assinantes <a href=\"https:\/\/memberpress.com\/pt\/blog\/4-tips-for-building-your-mailing-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">em sua lista de e-mail<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, examine seus <a href=\"https:\/\/memberpress.com\/pt\/blog\/checklist-for-launching-a-new-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">lista de verifica\u00e7\u00e3o de pr\u00e9-lan\u00e7amento<\/a> mais uma vez, para garantir que voc\u00ea n\u00e3o tenha perdido nada importante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5-relaunch-your-site\"><span class=\"ez-toc-section\" id=\"Step_5_Relaunch_Your_Site\"><\/span>Etapa 5: Reinicie seu site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando estiver pronto para relan\u00e7ar seu site, \u00e9 hora de organizar uma campanha coordenada de lan\u00e7amento. Voc\u00ea pode publicar nas redes sociais, <a href=\"https:\/\/memberpress.com\/go\/conversion\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">criar novos conte\u00fados<\/a>e <a href=\"https:\/\/memberpress.com\/pt\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\">otimizar seu SEO<\/a>. Voc\u00ea tamb\u00e9m pode investir em marketing pago \u2013 pelo menos enquanto for necess\u00e1rio para recuperar seu tr\u00e1fego org\u00e2nico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando o Reddit reformulou drasticamente seu site, a nova vers\u00e3o foi lan\u00e7ada lentamente sobre a base de usu\u00e1rios. Tamb\u00e9m publicou continuamente atualiza\u00e7\u00f5es e an\u00fancios:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Reddit-announcement.png\"><img decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Reddit-announcement-1024x623.png\" alt=\"An\u00fancio do relan\u00e7amento do site de associa\u00e7\u00e3o Reddit\" class=\"wp-image-52866\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Reddit-announcement-1024x623.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Reddit-announcement-300x182.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Reddit-announcement-768x467.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Reddit-announcement-280x170.png 280w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Reddit-announcement-840x511.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Reddit-announcement-700x426.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Reddit-announcement-156x95.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Reddit-announcement.png 1077w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Muitas pessoas n\u00e3o gostam de mudan\u00e7as, e essas vozes geralmente s\u00e3o as mais altas. Por esse motivo, embora voc\u00ea deva ouvir sua comunidade, tamb\u00e9m precisa analisar suas m\u00e9tricas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If people say that the site is worse, but your metrics have improved, you&#8217;re probably best off staying the course.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria dos sites de associa\u00e7\u00e3o est\u00e1 em constante evolu\u00e7\u00e3o. Portanto, ap\u00f3s o relan\u00e7amento, talvez voc\u00ea deva come\u00e7ar a pensar na <a href=\"https:\/\/memberpress.com\/pt\/blog\/5-ways-to-add-unique-value-to-your-membership-community\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/memberpress.com\/blog\/5-ways-to-add-unique-value-to-your-membership-community\/\">recursos, conte\u00fado e valor<\/a> que voc\u00ea poder\u00e1 acrescentar no futuro. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Giving some thought (and airtime) to this will reassure members that you&#8217;re committed to the platform, you&#8217;re going to develop it in the future, and it&#8217;s something they should invest their time and money in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DICA PRO: <\/strong><em>Sometimes bringing in an expert can be well worth the investment. We&#8217;ve got a group of trusted and affordable MemberPress experts who can help with everything from development and design to troubleshooting the causes of churn. Click below to learn more.<\/em><\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_0fbd1ead51094e517e1360d252a48af2\" href=\"https:\/\/memberpress.com\/pt\/memberpress-customizations\/\"  target=\"_blank\" class=\"button secondary-button center\">Encontre um especialista em MemberPress<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclus\u00e3o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nem todos os <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\">site de associa\u00e7\u00e3o<\/a> \u00e9 um sucesso instant\u00e2neo. \u00c0s vezes, \u00e9 preciso fazer alguns ajustes para que o site atinja seu potencial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, discutimos as cinco etapas mais importantes para o relan\u00e7amento de um site de associa\u00e7\u00e3o:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Descubra por que seu site n\u00e3o teve sucesso.<\/li>\n\n\n\n<li>Prove que seu site tem algo a oferecer.<\/li>\n\n\n\n<li>Identifique o que o sucesso significa para voc\u00ea.<\/li>\n\n\n\n<li>Rampa para outro lan\u00e7amento.<\/li>\n\n\n\n<li>Reinicie seu site.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem um site de assinaturas que est\u00e1 pensando em relan\u00e7ar? Conte-nos sobre isso nos coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de se inscrever em nossa newsletter na caixa no canto superior direito!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>&#8230;and whether you should If your membership site isn\u2019t performing as well as it should, a website redesign and relaunch might be precisely what it needs. However, the thought of doing this might feel a bit overwhelming. 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