Talvez voc\u00ea j\u00e1 tenha um site com boa tra\u00e7\u00e3o ou espera que seus visitantes aumentem em breve. De qualquer forma, seu pr\u00f3ximo passo pode ser monetizar esse tr\u00e1fego. Uma das maneiras mais f\u00e1ceis de ganhar dinheiro com seu site \u00e9 oferecer assinaturas pagas. Talvez voc\u00ea esteja se perguntando como converter seu site em um modelo de associa\u00e7\u00e3o como esse.<\/p>

O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>

Por que converter seu site em um modelo de associa\u00e7\u00e3o<\/a><\/li>
Principais recursos que seu site de associa\u00e7\u00e3o pode precisar<\/a><\/li>
Como converter seu site em um modelo de associa\u00e7\u00e3o (em 4 etapas)<\/a>
- 1. Crie conte\u00fado de alta qualidade somente para membros<\/a><\/li>
- 2. Configurar o plug-in MemberPress<\/a><\/li>
- 3. Adicionar associa\u00e7\u00f5es e criar regras<\/a><\/li>
- 4. Adicione links de registro e login \u00e0 navega\u00e7\u00e3o do seu site<\/a><\/li>
- Precisa de ajuda para se preparar? Deixe isso para os profissionais<\/a><\/li><\/ul><\/li>
- Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
  Felizmente, o Plug-in MemberPress<\/a> facilita a convers\u00e3o de seu site existente em um modelo de associa\u00e7\u00e3o. Voc\u00ea n\u00e3o precisa nem mesmo de conhecimento t\u00e9cnico para fazer isso. Tudo o que voc\u00ea precisa \u00e9 de conte\u00fado valioso para seus membros; o MemberPress pode cuidar do resto.<\/p>\n\n\n\n
  In this post, we\u2019ll discuss why you might want to convert your site to the membership model. Then we\u2019ll go through the four steps to get your site converted. Let\u2019s get started!<\/p>\n\n\n\n
  <\/span>Por que converter seu site em um modelo de associa\u00e7\u00e3o<\/span><\/h2>\n\n\n\n
  O modelo de assinatura j\u00e1 existe h\u00e1 quase 400 anos<\/a>. But over the last 10 years, it\u2019s seen an incredible 437% growth.<\/p>\n\n\n\n
  $\"gr\u00e1fico$ <\/a>
  de acordo com a pesquisa do subscribed institute, as empresas do Subscription Economy Index\u2122 cresceram quase seis vezes mais r\u00e1pido do que o S&P 500 nos \u00faltimos nove anos (imagem cortesia da Business Wire)<\/a><\/figcaption><\/figure>\n\n\n\n
  The subscription model\u2019s variant, the modelo de associa\u00e7\u00e3o<\/strong>O sistema de gerenciamento de dados da empresa \u00e9 ainda mais valioso porque acrescenta pertencer a um grupo<\/a><\/em> para a equa\u00e7\u00e3o.<\/p>\n\n\n\n
  Ao ter membros pagantes em seu site, voc\u00ea pode obter uma renda passiva recorrente. Isso pode at\u00e9 se tornar sua estrat\u00e9gia de monetiza\u00e7\u00e3o principal ou secund\u00e1ria.<\/p>\n\n\n\n
  Um site de associa\u00e7\u00e3o bem-sucedido mostra que as pessoas confiam e respeitam voc\u00ea o suficiente para pagar pelo seu trabalho. Isso pode lhe dar autoridade e credibilidade em seu nicho.<\/p>\n\n\n\n
  Furthermore, the membership model encourages continued member engagement and a sense of community. That means you can promote your product to a pre-qualified audience that\u2019s already invested in what you have to offer.<\/p>\n\n\n\n
  Um \u00f3timo exemplo de site de associa\u00e7\u00e3o \u00e9 Esmagamento de habilidades<\/a>que usa o plug-in MemberPress:<\/p>\n\n\n
  \n
  $\"Captura$ <\/a><\/figure>\n<\/div>\n\n\n
  Felizmente, a convers\u00e3o para um modelo de associa\u00e7\u00e3o \u00e9 f\u00e1cil e econ\u00f4mica. Mas requer tempo e paci\u00eancia.<\/p>\n\n\n\n
  <\/span>Principais recursos que seu site de associa\u00e7\u00e3o pode precisar<\/span><\/h2>\n\n\n\n
  Para dar suporte ao modelo de associa\u00e7\u00e3o, seu site atual pode precisar de pelo menos alguns recursos. No m\u00ednimo, eles devem incluir:<\/p>\n\n\n\n
  \n
  Um formul\u00e1rio seguro de inscri\u00e7\u00e3o de membro<\/li>\n\n\n\n
  Uma maneira de aceitar pagamentos com seguran\u00e7a<\/li>\n\n\n\n
  Uma ferramenta para restringir o conte\u00fado por tr\u00e1s de um paywall<\/li>\n<\/ul>\n\n\n\n
  Para obter um exemplo de um site de associa\u00e7\u00e3o bom e com recursos completos, d\u00ea uma olhada em Costco\u2019s membership signup<\/a> tela:<\/p>\n\n\n
  \n
  $\"Captura$ <\/a><\/figure>\n<\/div>\n\n\n
  Quando voc\u00ea seleciona um n\u00edvel de associa\u00e7\u00e3o, o site oferece um formul\u00e1rio de inscri\u00e7\u00e3o:<\/p>\n\n\n
  \n
  $\"Captura$ <\/a><\/figure>\n<\/div>\n\n\n
  While Costco\u2019s membership model doesn\u2019t live exclusively online, the site does illustrate what a good start to the signup process could look like.<\/p>\n\n\n\n
  <\/span>Como converter seu site em um modelo de associa\u00e7\u00e3o (em 4 etapas)<\/span><\/h2>\n\n\n\n
  \n
  <\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>As etapas abaixo t\u00eam o objetivo de ajud\u00e1-lo a converter um site WordPress existente em um modelo de associa\u00e7\u00e3o. No entanto, o processo de <strong>Come\u00e7ar um site de associa\u00e7\u00e3o do zero \u00e9 muito semelhante<\/strong>.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_42b6889f64e5eda7b29ce8a67e55b1bd\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" class=\"button button-blue center\">READ >>> How to Build a Membership Site on WordPress<\/a>\n<\/div>\n\n\n\n\n<p>For the conversion, we\u2019ll use our <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plug-in MemberPress<\/a> for WordPress, which has all the features you\u2019ll need:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot.png\"><img decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1024x493.png\" alt=\"Uma captura de tela da p\u00e1gina inicial do MemberPress, a primeira etapa para converter seu site em um modelo de associa\u00e7\u00e3o.\" class=\"wp-image-33007\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1024x493.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-300x145.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-768x370.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1536x740.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-353x170.png 353w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-840x405.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1216x586.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1832x883.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-700x337.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-156x75.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1080x520.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>O MemberPress \u00e9 f\u00e1cil de usar e permite que voc\u00ea comece a carregar os usu\u00e1rios instantaneamente. Ele inclui um<a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> integra\u00e7\u00f5es com muitos servi\u00e7os populares de terceiros, como <a href=\"http:\/\/mailchimp.com\" target=\"_blank\" rel=\"noreferrer noopener\">Mailchimp<\/a> e <a href=\"https:\/\/stripe.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Listrado<\/a>.<\/p>\n\n\n\n<p>Ele tamb\u00e9m vem com um <a href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-a-learning-management-system-lms\/\">sistema de gerenciamento de aprendizado<\/a> (LMS) que voc\u00ea pode usar para criar e vender cursos on-line.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_7dc661c20426a777f2b87725afaabc76\" href=\"https:\/\/memberpress.com\/pt\/blog\/sell-courses-on-wordpress\/\" target=\"_blank\" class=\"button button-blue center\">SEE >>> How to Sell Courses on WordPress with MemberPress<\/a>\n<\/div>\n\n\n\n\n<p>Se precisar de inspira\u00e7\u00e3o para seu pr\u00f3prio site, talvez queira dar uma olhada em alguns <a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-website-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">Exemplos de sites do MemberPress<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-create-high-quality-members-only-content\"><span class=\"ez-toc-section\" id=\"1_Create_High-Quality_Members-Only_Content\"><\/span>1. Crie conte\u00fado de alta qualidade somente para membros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To encourage people to pay for your content, you\u2019ll want to make sure your content adds real value to their lives. Furthermore, that value should be recurring. When people see no future benefits to what you\u2019re offering, they\u2019re unlikely to stay.<\/p>\n\n\n\n<p>Se voc\u00ea criar seu pr\u00f3prio conte\u00fado, poder\u00e1 ocultar o melhor dele por tr\u00e1s de um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"acesso pago\">acesso pago<\/a>, as many online publications do. Here\u2019s a message from <a href=\"https:\/\/medium.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a plataforma Medium<\/a>Por exemplo:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot.png\"><img decoding=\"async\" width=\"800\" height=\"245\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot.png\" alt=\"Captura de tela do paywall do Medium\" class=\"wp-image-31376\" style=\"width:800px;height:245px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot-300x92.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot-768x235.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>However, not all great content has to be created by you. User-generated content (UGC) can be just as valuable. Your site could be a private community with active members who enjoy posting pictures and videos. You\u2019ll often see this sort of content on platforms such as Facebook and <a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Slack<\/a>.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_d155e7e24ab0680ab235be83345ab1cd\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-mistakes-to-avoid-when-creating-content\/\" target=\"_blank\" class=\"button button-blue center\">READ >>> 10 Mistakes to Avoid When Creating Content<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-configure-the-memberpress-plugin\"><span class=\"ez-toc-section\" id=\"2_Configure_the_MemberPress_Plugin\"><\/span>2. Configurar o plug-in MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Depois de <a href=\"https:\/\/memberpress.com\/pt\/docs\/how-to-install-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">instalando MemberPress<\/a>Se voc\u00ea tiver um sistema de gerenciamento de dados, poder\u00e1 configur\u00e1-lo para atender \u00e0s suas necessidades. Isso geralmente significa, no m\u00ednimo, visitar o <em>P\u00e1ginas,<\/em> <em>Conta,<\/em> <em>Campos,<\/em> e <em>Pagamentos<\/em> guias em <em>MemberPress > Configura\u00e7\u00f5es.<\/em><\/p>\n\n\n\n<p>Sob o <a href=\"https:\/\/memberpress.com\/pt\/docs\/pages\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>P\u00e1ginas<\/em> guia<\/a>Na p\u00e1gina inicial, voc\u00ea pode configurar quais p\u00e1ginas b\u00e1sicas do MemberPress ser\u00e3o inclu\u00eddas em seu site. Voc\u00ea pode definir slugs de URL b\u00e1sicos para grupos e associa\u00e7\u00f5es e restringir o acesso n\u00e3o autorizado:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab.png\"><img decoding=\"async\" width=\"800\" height=\"599\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab.png\" alt=\"Captura de tela da guia P\u00e1ginas do MemberPress\" class=\"wp-image-31377\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab-300x225.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab-768x575.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Em seguida, o <a href=\"https:\/\/memberpress.com\/pt\/docs\/account\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Conta<\/em> guia<\/a> permite configurar permiss\u00f5es e registros, bem como configura\u00e7\u00f5es de login e logout:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab.png\"><img decoding=\"async\" width=\"800\" height=\"616\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab.png\" alt=\"Captura de tela da guia Account do MemberPress\" class=\"wp-image-31378\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab-300x231.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab-768x591.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>O <a href=\"https:\/\/memberpress.com\/pt\/docs\/fields\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Campos<\/em> guia<\/a> permite que voc\u00ea crie campos personalizados e requisitos para determinadas informa\u00e7\u00f5es durante a inscri\u00e7\u00e3o ou uma compra com login:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab.png\"><img decoding=\"async\" width=\"800\" height=\"376\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab.png\" alt=\"Captura de tela da guia Fields do MemberPress\" class=\"wp-image-31379\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab-768x361.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>O <a href=\"https:\/\/memberpress.com\/pt\/docs\/payments\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Pagamentos<\/em> guia<\/a> permite que voc\u00ea adicione m\u00e9todos de pagamento, como o Stripe:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab.png\"><img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab.png\" alt=\"Captura de tela da guia Pagamentos do MemberPress\" class=\"wp-image-31380\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab-768x430.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Com essas configura\u00e7\u00f5es em vigor, seu site est\u00e1 pronto para receber planos e regras de associa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-add-memberships-and-create-rules\"><span class=\"ez-toc-section\" id=\"3_Add_Memberships_and_Create_Rules\"><\/span>3. Adicionar associa\u00e7\u00f5es e criar regras<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As associa\u00e7\u00f5es s\u00e3o o que os usu\u00e1rios compram para fazer parte do seu site. O MemberPress permite que voc\u00ea crie v\u00e1rias associa\u00e7\u00f5es para dar op\u00e7\u00f5es aos usu\u00e1rios.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"CiH7LOdgx0sjIDREVQrlxAbBkyEaTPyhTF81vh4G8QswuewtGWBouFLJ24CD9kmYUKn6SfPbtR\"><div class=\"responsive-video\"><iframe title=\"Como criar e vender assinaturas com o MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >> CRIANDO ASSOCIA\u00c7\u00d5ES NO MEMBERPRESS (+ UMA VIS\u00c3O GERAL DA CONFIGURA\u00c7\u00c3O)<\/figcaption><\/figure>\n\n\n\n<p>Para <a href=\"https:\/\/memberpress.com\/pt\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar uma associa\u00e7\u00e3o<\/a>, v\u00e1 para <em>MemberPress > Afilia\u00e7\u00f5es<\/em>. Na parte superior da p\u00e1gina, clique no \u00edcone <em>Adicionar novo<\/em> bot\u00e3o. A p\u00e1gina resultante \u00e9 muito semelhante a uma p\u00e1gina normal do WordPress:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page.png\"><img decoding=\"async\" width=\"800\" height=\"411\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page.png\" alt=\"Captura de tela da p\u00e1gina do MemberPress para adicionar uma nova associa\u00e7\u00e3o\" class=\"wp-image-31383\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page-768x395.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>A partir da\u00ed, voc\u00ea pode configurar todos os atributos da associa\u00e7\u00e3o, incluindo t\u00edtulo, pre\u00e7o e termos. Clique em <em>Publicar<\/em> when you\u2019re finished<\/p>\n\n\n\n<p>Since you\u2019re creating your exclusive content, you\u2019ll want to think carefully about <a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">which membership model you\u2019ll use<\/a>. O mesmo se aplica a seus pre\u00e7os e termos de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Em seguida, voc\u00ea pode <a href=\"https:\/\/memberpress.com\/pt\/docs\/rules-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">configurar regras<\/a>. Eles permitem que voc\u00ea estipule quem tem acesso a qual conte\u00fado. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"oc8LmnWMDp6ECNsTYUFfQPOvta2wiuhJ0geAZyr9HGd7jx1Rk5SV\"><div class=\"responsive-video\"><iframe title=\"Como proteger o conte\u00fado no WordPress com o MemberPress (tutorial de regras)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >> PROTEGENDO O CONTE\u00daDO DO SEU SITE: COMO USAR AS REGRAS DO MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p>Ir para <em>MemberPress > Regras<\/em> e clique no bot\u00e3o <em>Adicionar novo<\/em> bot\u00e3o:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule.png\"><img decoding=\"async\" width=\"800\" height=\"476\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule.png\" alt=\"Captura de tela da p\u00e1gina do MemberPress para adicionar uma nova regra\" class=\"wp-image-31384\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule-300x179.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule-768x457.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>A partir da\u00ed, voc\u00ea pode configurar sua regra da maneira que fizer mais sentido para sua empresa. Clique em <em>Salvar regra<\/em> when you\u2019re finished, then rinse and repeat as necessary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-add-registration-and-login-links-to-your-site-navigation\"><span class=\"ez-toc-section\" id=\"4_Add_Registration_and_Login_Links_to_Your_Site_Navigation\"><\/span>4. Adicione links de registro e login \u00e0 navega\u00e7\u00e3o do seu site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you\u2019ve set up memberships and rules, your users need to be able to register. An effective way to make it easy for them is to <a href=\"https:\/\/memberpress.com\/pt\/docs\/linking-to-your-registration-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">adicionar um link de registro<\/a> para o menu de navega\u00e7\u00e3o principal de seu site.<\/p>\n\n\n\n<p>Voc\u00ea pode apontar para uma p\u00e1gina de registro espec\u00edfica ou para uma p\u00e1gina com seus links de registro. Para fazer isso, v\u00e1 para <em>Painel de controle > Apar\u00eancia > Menus<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page.png\"><img decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page.png\" alt=\"Captura de tela da p\u00e1gina do WordPress para editar menus\" class=\"wp-image-31385\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page-300x171.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page-768x439.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Em seguida, clique em <em>Op\u00e7\u00f5es de tela<\/em> no canto superior direito da tela. Habilite o <em>Associa\u00e7\u00f5es<\/em> para que os itens de menu estejam dispon\u00edveis para configura\u00e7\u00e3o:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options.png\"><img decoding=\"async\" width=\"800\" height=\"313\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options.png\" alt=\"Captura de tela das op\u00e7\u00f5es de tela do WordPress para menus\" class=\"wp-image-31386\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options-300x117.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options-768x300.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Expandir o <em>Associa\u00e7\u00e3o<\/em> item de menu que voc\u00ea acabou de ativar. Ele estar\u00e1 em <em>Adicionar itens de menu<\/em> no lado esquerdo da p\u00e1gina, abaixo do t\u00edtulo da guia. Selecione as associa\u00e7\u00f5es que deseja adicionar ao seu menu e clique em <em>Adicionar ao menu<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item.png\"><img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item.png\" alt=\"Captura de tela dos menus do WordPress para gerenciar itens de menu\" class=\"wp-image-31387\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item-768x430.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Na captura de tela acima, voc\u00ea pode ver o <em>Estrutura do menu<\/em> widget on the right side. It enables you to move menu items by dragging them to the positions you like. You can do that now for the item(s) you added if you\u2019d prefer for them to be higher than the bottom.<\/p>\n\n\n\n<p>Al\u00e9m de se registrarem, os usu\u00e1rios precisar\u00e3o de uma forma de fazer login no seu site. Para <a href=\"https:\/\/memberpress.com\/pt\/docs\/memberpress-login-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar uma p\u00e1gina de login<\/a>, v\u00e1 para <em>MemberPress > Configura\u00e7\u00f5es > P\u00e1ginas<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login.png\"><img decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login.png\" alt=\"Captura de tela da p\u00e1gina de configura\u00e7\u00f5es do MemberPress\" class=\"wp-image-31389\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login-300x175.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login-768x447.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>\u00c0 esquerda do <em>P\u00e1gina de login do MemberPress<\/em> clique no menu suspenso e selecione <em>Cria\u00e7\u00e3o autom\u00e1tica de nova p\u00e1gina.<\/em> Agora seu site deve estar pronto para ser usado!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"8XHQJ7U53px2WwcVN1qA9ZgCdvTKdjL7o0ssDGVmY1anajpGHIUSMQxIktRWOhrEkbnll4RFPBze6wTMfvbg48S6zNyihLFBAt5i\"><div class=\"responsive-video\"><iframe title=\"Como personalizar a p\u00e1gina de login do MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Z0USNE2JlBo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >> COMO PERSONALIZAR A P\u00c1GINA DE LOGIN DO MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Need_Help_Getting_Set_Up_Leave_It_To_The_Pros\"><\/span>Precisa de ajuda para se preparar? Deixe isso para os profissionais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Launching a WordPress membership site with MemberPress is straightforward\u2014but not everyone has the time to do it themselves.<\/p>\n\n\n\n<p>Seja voc\u00ea um empres\u00e1rio ocupado ou prefira deixar os detalhes t\u00e9cnicos para os especialistas, estamos aqui para ajudar.<\/p>\n\n\n\n<p>Nosso <a href=\"https:\/\/memberpress.com\/pt\/dfy-services\/\" title=\"\">Feito para voc\u00ea<\/a> Os servi\u00e7os de site de associa\u00e7\u00e3o tiram o trabalho de seu prato.<\/p>\n\n\n\n<p>Conte com nossos profissionais MemberPress para configurar seu site de forma r\u00e1pida e profissional, para que voc\u00ea possa come\u00e7ar a trabalhar com a plataforma de assinaturas l\u00edder mundial.<\/p>\n\n\n\n<div id=\"ad-68548\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/pt\/ads\/post-dfy-services\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png\" class=\"no-lazy-load wp-post-image\" alt=\"MemberPress Servi\u00e7os DFY\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-50x21.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-18x8.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-408x170.png 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-700x292.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-156x65.png 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A convers\u00e3o de seu site para aceitar membros requer v\u00e1rios recursos, mas o <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plug-in MemberPress<\/a> pode simplificar muito o processo. Com um pequeno investimento de tempo, voc\u00ea pode come\u00e7ar a aceitar novos membros muito rapidamente.<\/p>\n\n\n\n<p>Para recapitular, as etapas necess\u00e1rias para converter seu site s\u00e3o:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Crie conte\u00fado de alta qualidade somente para membros.<\/li>\n\n\n\n<li>Configure o plug-in MemberPress.<\/li>\n\n\n\n<li>Adicione planos de associa\u00e7\u00e3o e crie regras.<\/li>\n\n\n\n<li>Adicione links de registro e login \u00e0 navega\u00e7\u00e3o do seu site.<\/li>\n<\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre a convers\u00e3o de seu site em um modelo de associa\u00e7\u00e3o? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de assinar nosso boletim informativo na caixa \u00e0 sua direita!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Um modelo de site de associa\u00e7\u00e3o pode ser uma \u00f3tima maneira de obter mais receita. Junte-se a n\u00f3s para conhecermos as quatro etapas necess\u00e1rias para converter seu site em um modelo de associa\u00e7\u00e3o!<\/p>","protected":false},"author":76756,"featured_media":33004,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[658,134,102,792],"tags":[931,322],"class_list":{"0":"post-31368","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-ideas","8":"category-how-to-2","9":"category-monetization","10":"category-courses","11":"tag-membership-model","12":"tag-online-business","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"A membership site model can be a great way to earn more revenue. Join us as we go through the four steps you need to convert your site to a membership model!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"membership model,online business\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/convert-site-to-membership-model\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Convert WordPress to a Membership Model (4 Steps)\" \/>\n\t\t<meta property=\"og:description\" content=\"A membership site model can be a great way to earn more revenue. 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