Talvez voc\u00ea j\u00e1 tenha um site com boa tra\u00e7\u00e3o ou espera que seus visitantes aumentem em breve. De qualquer forma, seu pr\u00f3ximo passo pode ser monetizar esse tr\u00e1fego. Uma das maneiras mais f\u00e1ceis de ganhar dinheiro com seu site \u00e9 oferecer assinaturas pagas. Talvez voc\u00ea esteja se perguntando como converter seu site em um modelo de associa\u00e7\u00e3o como esse.<\/p>

O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>

Por que converter seu site em um modelo de associa\u00e7\u00e3o<\/a><\/li>
Principais recursos que seu site de associa\u00e7\u00e3o pode precisar<\/a><\/li>
Como converter seu site em um modelo de associa\u00e7\u00e3o (em 4 etapas)<\/a>
- 1. Crie conte\u00fado de alta qualidade somente para membros<\/a><\/li>
- 2. Configurar o plug-in MemberPress<\/a><\/li>
- 3. Adicionar associa\u00e7\u00f5es e criar regras<\/a><\/li>
- 4. Adicione links de registro e login \u00e0 navega\u00e7\u00e3o do seu site<\/a><\/li>
- Precisa de ajuda para se preparar? Deixe isso para os profissionais<\/a><\/li><\/ul><\/li>
- Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
  Felizmente, o Plug-in MemberPress<\/a> facilita a convers\u00e3o de seu site existente em um modelo de associa\u00e7\u00e3o. Voc\u00ea n\u00e3o precisa nem mesmo de conhecimento t\u00e9cnico para fazer isso. Tudo o que voc\u00ea precisa \u00e9 de conte\u00fado valioso para seus membros; o MemberPress pode cuidar do resto.<\/p>\n\n\n\n
  Neste post, discutiremos por que voc\u00ea pode querer converter seu site para o modelo de associa\u00e7\u00e3o. Em seguida, examinaremos as quatro etapas para converter seu site. Vamos come\u00e7ar!<\/p>\n\n\n\n
  <\/span>Por que converter seu site em um modelo de associa\u00e7\u00e3o<\/span><\/h2>\n\n\n\n
  O modelo de assinatura j\u00e1 existe h\u00e1 quase 400 anos<\/a>. Por\u00e9m, nos \u00faltimos 10 anos, houve um incr\u00edvel crescimento de 437%.<\/p>\n\n\n\n
  $\"gr\u00e1fico$ <\/a>
  according to research by the subscribed institute, businesses in the Subscription Economy Index™ have grown faster than the S&P 500 by almost 6x over the past 9 years (imagem cortesia da Business Wire)<\/a><\/figcaption><\/figure>\n\n\n\n
  A variante do modelo de assinatura, o modelo de associa\u00e7\u00e3o<\/strong>O sistema de gerenciamento de dados da empresa \u00e9 ainda mais valioso porque acrescenta pertencer a um grupo<\/a><\/em> para a equa\u00e7\u00e3o.<\/p>\n\n\n\n
  Ao ter membros pagantes em seu site, voc\u00ea pode obter uma renda passiva recorrente. Isso pode at\u00e9 se tornar sua estrat\u00e9gia de monetiza\u00e7\u00e3o principal ou secund\u00e1ria.<\/p>\n\n\n\n
  Um site de associa\u00e7\u00e3o bem-sucedido mostra que as pessoas confiam e respeitam voc\u00ea o suficiente para pagar pelo seu trabalho. Isso pode lhe dar autoridade e credibilidade em seu nicho.<\/p>\n\n\n\n
  Al\u00e9m disso, o modelo de associa\u00e7\u00e3o incentiva o envolvimento cont\u00ednuo dos membros e um senso de comunidade. Isso significa que voc\u00ea pode promover seu produto para um p\u00fablico pr\u00e9-qualificado que j\u00e1 investiu no que voc\u00ea tem a oferecer.<\/p>\n\n\n\n
  Um \u00f3timo exemplo de site de associa\u00e7\u00e3o \u00e9 Esmagamento de habilidades<\/a>que usa o plug-in MemberPress:<\/p>\n\n\n
  \n
  $\"Captura$ <\/a><\/figure>\n<\/div>\n\n\n
  Felizmente, a convers\u00e3o para um modelo de associa\u00e7\u00e3o \u00e9 f\u00e1cil e econ\u00f4mica. Mas requer tempo e paci\u00eancia.<\/p>\n\n\n\n
  <\/span>Principais recursos que seu site de associa\u00e7\u00e3o pode precisar<\/span><\/h2>\n\n\n\n
  Para dar suporte ao modelo de associa\u00e7\u00e3o, seu site atual pode precisar de pelo menos alguns recursos. No m\u00ednimo, eles devem incluir:<\/p>\n\n\n\n
  \n
  Um formul\u00e1rio seguro de inscri\u00e7\u00e3o de membro<\/li>\n\n\n\n
  Uma maneira de aceitar pagamentos com seguran\u00e7a<\/li>\n\n\n\n
  Uma ferramenta para restringir o conte\u00fado por tr\u00e1s de um paywall<\/li>\n<\/ul>\n\n\n\n
  Para obter um exemplo de um site de associa\u00e7\u00e3o bom e com recursos completos, d\u00ea uma olhada em Registro de associa\u00e7\u00e3o da Costco<\/a> tela:<\/p>\n\n\n
  \n
  $\"Captura$ <\/a><\/figure>\n<\/div>\n\n\n
  Quando voc\u00ea seleciona um n\u00edvel de associa\u00e7\u00e3o, o site oferece um formul\u00e1rio de inscri\u00e7\u00e3o:<\/p>\n\n\n
  \n
  $\"Captura$ <\/a><\/figure>\n<\/div>\n\n\n
  Embora o modelo de associa\u00e7\u00e3o da Costco n\u00e3o seja exclusivamente on-line, o site ilustra como poderia ser um bom in\u00edcio do processo de registro.<\/p>\n\n\n\n
  <\/span>Como converter seu site em um modelo de associa\u00e7\u00e3o (em 4 etapas)<\/span><\/h2>\n\n\n\n
  \n
  <\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As etapas abaixo t\u00eam o objetivo de ajud\u00e1-lo a converter um site WordPress existente em um modelo de associa\u00e7\u00e3o. No entanto, o processo de <strong>Come\u00e7ar um site de associa\u00e7\u00e3o do zero \u00e9 muito semelhante<\/strong>.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_42b6889f64e5eda7b29ce8a67e55b1bd\" href=\"https:\/\/memberpress.com\/pt\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" class=\"button button-blue center\">LEIA >>> Como criar um site de associa\u00e7\u00e3o no WordPress<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Para a convers\u00e3o, usaremos nosso <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plug-in MemberPress<\/a> para WordPress, que tem todos os recursos de que voc\u00ea precisa:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot.png\"><img decoding=\"async\" width=\"1024\" height=\"493\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1024x493.png\" alt=\"Uma captura de tela da p\u00e1gina inicial do MemberPress, a primeira etapa para converter seu site em um modelo de associa\u00e7\u00e3o.\" class=\"wp-image-33007\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1024x493.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-300x145.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-768x370.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1536x740.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-353x170.png 353w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-840x405.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1216x586.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1832x883.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-700x337.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-156x75.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot-1080x520.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpressscreenshot.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O MemberPress \u00e9 f\u00e1cil de usar e permite que voc\u00ea comece a cobrar dos usu\u00e1rios imediatamente. Ele inclui integra\u00e7\u00f5es prontas para uso com diversos servi\u00e7os populares de terceiros, tais como <a href=\"http:\/\/mailchimp.com\" target=\"_blank\" rel=\"noreferrer noopener\">Mailchimp<\/a> e <a href=\"https:\/\/stripe.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Listrado<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ele tamb\u00e9m vem com um <a href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-a-learning-management-system-lms\/\">sistema de gerenciamento de aprendizado<\/a> (LMS) que voc\u00ea pode usar para criar e vender cursos on-line.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_7dc661c20426a777f2b87725afaabc76\" href=\"https:\/\/memberpress.com\/pt\/blog\/sell-courses-on-wordpress\/\" target=\"_blank\" class=\"button button-blue center\">VEJA >>> Como vender cursos no WordPress com o MemberPress<\/a>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Se precisar de inspira\u00e7\u00e3o para seu pr\u00f3prio site, talvez queira dar uma olhada em alguns <a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-website-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">Exemplos de sites do MemberPress<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-create-high-quality-members-only-content\"><span class=\"ez-toc-section\" id=\"1_Create_High-Quality_Members-Only_Content\"><\/span>1. Crie conte\u00fado de alta qualidade somente para membros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para incentivar as pessoas a pagar pelo seu conte\u00fado, voc\u00ea precisa garantir que ele agregue valor real \u00e0 vida delas. Al\u00e9m disso, esse valor deve ser recorrente. Quando as pessoas n\u00e3o veem benef\u00edcios futuros no que voc\u00ea est\u00e1 oferecendo, \u00e9 improv\u00e1vel que permane\u00e7am.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea criar seu pr\u00f3prio conte\u00fado, poder\u00e1 ocultar o melhor dele por tr\u00e1s de um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"acesso pago\">acesso pago<\/a>como fazem muitas publica\u00e7\u00f5es on-line. Aqui est\u00e1 uma mensagem de <a href=\"https:\/\/medium.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a plataforma Medium<\/a>Por exemplo:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot.png\"><img decoding=\"async\" width=\"800\" height=\"245\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot.png\" alt=\"Captura de tela do paywall do Medium\" class=\"wp-image-31376\" style=\"width:800px;height:245px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot-300x92.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/medium-paywall-screenshot-768x235.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">No entanto, nem todo conte\u00fado excelente precisa ser criado por voc\u00ea. O conte\u00fado gerado pelo usu\u00e1rio (UGC) pode ser igualmente valioso. Seu site pode ser uma comunidade privada com membros ativos que gostam de postar fotos e v\u00eddeos. Voc\u00ea ver\u00e1 com frequ\u00eancia esse tipo de conte\u00fado em plataformas como o Facebook e o <a href=\"https:\/\/slack.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Slack<\/a>.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_d155e7e24ab0680ab235be83345ab1cd\" href=\"https:\/\/memberpress.com\/pt\/blog\/10-mistakes-to-avoid-when-creating-content\/\" target=\"_blank\" class=\"button button-blue center\">LEIA >>> 10 erros a serem evitados ao criar conte\u00fado<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-configure-the-memberpress-plugin\"><span class=\"ez-toc-section\" id=\"2_Configure_the_MemberPress_Plugin\"><\/span>2. Configurar o plug-in MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de <a href=\"https:\/\/memberpress.com\/pt\/docs\/how-to-install-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">instalando MemberPress<\/a>Se voc\u00ea tiver um sistema de gerenciamento de dados, poder\u00e1 configur\u00e1-lo para atender \u00e0s suas necessidades. Isso geralmente significa, no m\u00ednimo, visitar o <em>P\u00e1ginas,<\/em> <em>Conta,<\/em> <em>Campos,<\/em> e <em>Pagamentos<\/em> guias em <em>MemberPress > Configura\u00e7\u00f5es.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sob o <a href=\"https:\/\/memberpress.com\/pt\/docs\/pages\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>P\u00e1ginas<\/em> guia<\/a>Na p\u00e1gina inicial, voc\u00ea pode configurar quais p\u00e1ginas b\u00e1sicas do MemberPress ser\u00e3o inclu\u00eddas em seu site. Voc\u00ea pode definir slugs de URL b\u00e1sicos para grupos e associa\u00e7\u00f5es e restringir o acesso n\u00e3o autorizado:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab.png\"><img decoding=\"async\" width=\"800\" height=\"599\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab.png\" alt=\"Captura de tela da guia P\u00e1ginas do MemberPress\" class=\"wp-image-31377\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab-300x225.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-pages-tab-768x575.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Em seguida, o <a href=\"https:\/\/memberpress.com\/pt\/docs\/account\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Conta<\/em> guia<\/a> permite configurar permiss\u00f5es e registros, bem como configura\u00e7\u00f5es de login e logout:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab.png\"><img decoding=\"async\" width=\"800\" height=\"616\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab.png\" alt=\"Captura de tela da guia Account do MemberPress\" class=\"wp-image-31378\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab-300x231.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-account-tab-768x591.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/memberpress.com\/pt\/docs\/fields\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Campos<\/em> guia<\/a> permite que voc\u00ea crie campos personalizados e requisitos para determinadas informa\u00e7\u00f5es durante a inscri\u00e7\u00e3o ou uma compra com login:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab.png\"><img decoding=\"async\" width=\"800\" height=\"376\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab.png\" alt=\"Captura de tela da guia Fields do MemberPress\" class=\"wp-image-31379\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-fields-tab-768x361.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/memberpress.com\/pt\/docs\/payments\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Pagamentos<\/em> guia<\/a> permite que voc\u00ea adicione m\u00e9todos de pagamento, como o Stripe:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab.png\"><img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab.png\" alt=\"Captura de tela da guia Pagamentos do MemberPress\" class=\"wp-image-31380\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-payments-tab-768x430.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Com essas configura\u00e7\u00f5es em vigor, seu site est\u00e1 pronto para receber planos e regras de associa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-add-memberships-and-create-rules\"><span class=\"ez-toc-section\" id=\"3_Add_Memberships_and_Create_Rules\"><\/span>3. Adicionar associa\u00e7\u00f5es e criar regras<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As associa\u00e7\u00f5es s\u00e3o o que os usu\u00e1rios compram para fazer parte do seu site. O MemberPress permite que voc\u00ea crie v\u00e1rias associa\u00e7\u00f5es para dar op\u00e7\u00f5es aos usu\u00e1rios.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"RQwP8lo7cBgmJZxVpNEWkSAG4jFhbIO5d2T9fM3Cs0ut6yDvYLHeKa1qU\"><div class=\"responsive-video\"><iframe title=\"Como criar e vender assinaturas com o MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTIR >> CRIAR ASSOCIA\u00c7\u00d5ES NO MEMBERPRESS (+ UMA VIS\u00c3O GERAL DA CONFIGURA\u00c7\u00c3O)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para <a href=\"https:\/\/memberpress.com\/pt\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar uma associa\u00e7\u00e3o<\/a>, v\u00e1 para <em>MemberPress > Associa\u00e7\u00f5es<\/em>. Na parte superior da p\u00e1gina, clique no \u00edcone <em>Adicionar novo<\/em> bot\u00e3o. A p\u00e1gina resultante \u00e9 muito semelhante a uma p\u00e1gina normal do WordPress:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page.png\"><img decoding=\"async\" width=\"800\" height=\"411\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page.png\" alt=\"Captura de tela da p\u00e1gina do MemberPress para adicionar uma nova associa\u00e7\u00e3o\" class=\"wp-image-31383\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/new-membership-page-768x395.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A partir da\u00ed, voc\u00ea pode configurar todos os atributos da associa\u00e7\u00e3o, incluindo t\u00edtulo, pre\u00e7o e termos. Clique em <em>Publicar<\/em> quando voc\u00ea tiver terminado<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea est\u00e1 criando seu conte\u00fado exclusivo, deve pensar cuidadosamente sobre <a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\">qual modelo de associa\u00e7\u00e3o voc\u00ea usar\u00e1<\/a>. O mesmo se aplica a seus pre\u00e7os e termos de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, voc\u00ea pode <a href=\"https:\/\/memberpress.com\/pt\/docs\/rules-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">configurar regras<\/a>. Eles permitem que voc\u00ea estipule quem tem acesso a qual conte\u00fado. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"4widzNJxHvoCGQI2OK3qa5bfY78glpymR6cVe1WtrT\"><div class=\"responsive-video\"><iframe title=\"Como proteger o conte\u00fado no WordPress com o MemberPress (tutorial de regras)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >> PROTEGENDO O CONTE\u00daDO DE SEU SITE: COMO USAR AS REGRAS DO MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ir para <em>MemberPress > Regras<\/em> e clique no bot\u00e3o <em>Adicionar novo<\/em> bot\u00e3o:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule.png\"><img decoding=\"async\" width=\"800\" height=\"476\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule.png\" alt=\"Captura de tela da p\u00e1gina do MemberPress para adicionar uma nova regra\" class=\"wp-image-31384\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule-300x179.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-new-rule-768x457.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A partir da\u00ed, voc\u00ea pode configurar sua regra da maneira que fizer mais sentido para sua empresa. Clique em <em>Salvar regra<\/em> quando terminar, depois enx\u00e1gue e repita conforme necess\u00e1rio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-add-registration-and-login-links-to-your-site-navigation\"><span class=\"ez-toc-section\" id=\"4_Add_Registration_and_Login_Links_to_Your_Site_Navigation\"><\/span>4. Adicione links de registro e login \u00e0 navega\u00e7\u00e3o do seu site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de definir as associa\u00e7\u00f5es e as regras, os usu\u00e1rios precisam poder se registrar. Uma maneira eficaz de facilitar isso para eles \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/docs\/linking-to-your-registration-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">adicionar um link de registro<\/a> para o menu de navega\u00e7\u00e3o principal de seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode apontar para uma p\u00e1gina de registro espec\u00edfica ou para uma p\u00e1gina com seus links de registro. Para fazer isso, v\u00e1 para <em>Painel de controle > Apar\u00eancia > Menus<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page.png\"><img decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page.png\" alt=\"Captura de tela da p\u00e1gina do WordPress para editar menus\" class=\"wp-image-31385\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page-300x171.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menus-page-768x439.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Em seguida, clique em <em>Op\u00e7\u00f5es de tela<\/em> no canto superior direito da tela. Habilite o <em>Associa\u00e7\u00f5es<\/em> para que os itens de menu estejam dispon\u00edveis para configura\u00e7\u00e3o:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options.png\"><img decoding=\"async\" width=\"800\" height=\"313\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options.png\" alt=\"Captura de tela das op\u00e7\u00f5es de tela do WordPress para menus\" class=\"wp-image-31386\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options-300x117.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-screen-options-768x300.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Expandir o <em>Associa\u00e7\u00e3o<\/em> item de menu que voc\u00ea acabou de ativar. Ele estar\u00e1 em <em>Adicionar itens de menu<\/em> no lado esquerdo da p\u00e1gina, abaixo do t\u00edtulo da guia. Selecione as associa\u00e7\u00f5es que deseja adicionar ao seu menu e clique em <em>Adicionar ao menu<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item.png\"><img decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item.png\" alt=\"Captura de tela dos menus do WordPress para gerenciar itens de menu\" class=\"wp-image-31387\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-menu-item-768x430.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Na captura de tela acima, voc\u00ea pode ver o <em>Estrutura do menu<\/em> no lado direito. Ele permite que voc\u00ea mova os itens do menu arrastando-os para as posi\u00e7\u00f5es que desejar. Voc\u00ea pode fazer isso agora para o(s) item(ns) que adicionou se preferir que eles fiquem mais altos do que a parte inferior.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de se registrarem, os usu\u00e1rios precisar\u00e3o de uma forma de fazer login no seu site. Para <a href=\"https:\/\/memberpress.com\/pt\/docs\/memberpress-login-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar uma p\u00e1gina de login<\/a>, v\u00e1 para <em>MemberPress > Configura\u00e7\u00f5es > P\u00e1ginas<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login.png\"><img decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login.png\" alt=\"Captura de tela da p\u00e1gina de configura\u00e7\u00f5es do MemberPress\" class=\"wp-image-31389\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login-300x175.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/12\/memberpress-create-login-768x447.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u00c0 esquerda do <em>P\u00e1gina de login do MemberPress<\/em> clique no menu suspenso e selecione <em>Cria\u00e7\u00e3o autom\u00e1tica de nova p\u00e1gina.<\/em> Agora seu site deve estar pronto para ser usado!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Zv5wX73IBoOYgCLRKMqmTiQjF\"><div class=\"responsive-video\"><iframe title=\"Como personalizar a p\u00e1gina de login do MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Z0USNE2JlBo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >> COMO PERSONALIZAR A P\u00c1GINA DE LOGIN DO MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Need_Help_Getting_Set_Up_Leave_It_To_The_Pros\"><\/span>Precisa de ajuda para se preparar? Deixe isso para os profissionais<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Lan\u00e7ar um site de associa\u00e7\u00e3o do WordPress com o MemberPress \u00e9 simples, mas nem todo mundo tem tempo para fazer isso sozinho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea \u00e9 um empres\u00e1rio ocupado ou prefere deixar os detalhes t\u00e9cnicos para os especialistas, estamos aqui para ajudar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nosso <a href=\"https:\/\/memberpress.com\/pt\/dfy-services\/\" title=\"\">Feito para voc\u00ea<\/a> Os servi\u00e7os de site de associa\u00e7\u00e3o tiram o trabalho de seu prato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conte com nossos profissionais MemberPress para configurar seu site de forma r\u00e1pida e profissional, para que voc\u00ea possa come\u00e7ar a fazer neg\u00f3cios com a plataforma de associa\u00e7\u00e3o l\u00edder mundial.<\/p>\n\n\n\n<div id=\"ad-68548\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/pt\/ads\/post-dfy-services\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png\" class=\"no-lazy-load wp-post-image\" alt=\"MemberPress Servi\u00e7os DFY\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-50x21.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-18x8.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-408x170.png 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-700x292.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-156x65.png 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A convers\u00e3o de seu site para aceitar membros requer v\u00e1rios recursos, mas o <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plug-in MemberPress<\/a> pode simplificar muito o processo. Com um pequeno investimento de tempo, voc\u00ea pode come\u00e7ar a aceitar novos membros muito rapidamente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para recapitular, as etapas necess\u00e1rias para converter seu site s\u00e3o:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Crie conte\u00fado de alta qualidade somente para membros.<\/li>\n\n\n\n<li>Configure o plug-in MemberPress.<\/li>\n\n\n\n<li>Adicione planos de associa\u00e7\u00e3o e crie regras.<\/li>\n\n\n\n<li>Adicione links de registro e login \u00e0 navega\u00e7\u00e3o do seu site.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre a convers\u00e3o de seu site em um modelo de associa\u00e7\u00e3o? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de assinar nosso boletim informativo na caixa \u00e0 sua direita!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Um modelo de site de associa\u00e7\u00e3o pode ser uma \u00f3tima maneira de obter mais receita. Junte-se a n\u00f3s para conhecermos as quatro etapas necess\u00e1rias para converter seu site em um modelo de associa\u00e7\u00e3o!<\/p>","protected":false},"author":76756,"featured_media":33004,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[658,134,102,792],"tags":[931,322],"class_list":["post-31368","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-ideas","category-how-to-2","category-monetization","category-courses","tag-membership-model","tag-online-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"A membership site model can be a great way to earn more revenue. 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