{"id":31780,"date":"2022-05-10T05:00:00","date_gmt":"2022-05-10T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=31780"},"modified":"2022-11-16T15:13:52","modified_gmt":"2022-11-16T22:13:52","slug":"bonus-content-reward-members","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/bonus-content-reward-members\/","title":{"rendered":"5 tipos de conte\u00fado de b\u00f4nus para sites de associa\u00e7\u00e3o para recompensar seus membros"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Criando um <a href=\"https:\/\/memberpress.com\/pt\/blog\/simplest-way-to-create-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"site de associa\u00e7\u00e3o\">site de associa\u00e7\u00e3o<\/a> \u00e9 uma \u00f3tima maneira de criar uma comunidade on-line e monetizar seu conte\u00fado. No entanto, h\u00e1 muitos sites somente para membros no espa\u00e7o on-line. Pode ser um desafio convencer os usu\u00e1rios de que seu site vale o tempo deles. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6acee4f6a51f8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6acee4f6a51f8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/bonus-content-reward-members\/#Why_You_Should_Consider_Rewarding_Your_Members_With_Bonus_Content\" >Por que voc\u00ea deve considerar a possibilidade de recompensar seus membros com conte\u00fado de b\u00f4nus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/bonus-content-reward-members\/#5_Types_of_Membership_Site_Bonus_Content_to_Give_Your_Members\" >5 tipos de conte\u00fado de b\u00f4nus para sites de associa\u00e7\u00e3o para oferecer aos seus membros<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/bonus-content-reward-members\/#1_E-Books\" >1. E-Books<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/bonus-content-reward-members\/#2_Webinars\" >2. Webinars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/bonus-content-reward-members\/#3_Exclusive_Interviews\" >3. Entrevistas exclusivas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/bonus-content-reward-members\/#4_Discount_Codes\" >4. C\u00f3digos de desconto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/bonus-content-reward-members\/#5_Online_Courses\" >5. Cursos on-line<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/bonus-content-reward-members\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, recompensar os membros com conte\u00fado b\u00f4nus pode ajudar seu site de assinaturas a se destacar. Esse material pode aumentar o valor da assinatura, elevar as taxas de convers\u00e3o e melhorar a reputa\u00e7\u00e3o do seu site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De e-books a cursos on-line, destacamos cinco tipos de conte\u00fado b\u00f4nus que levar\u00e3o seu site de assinaturas a um novo patamar. Tamb\u00e9m discutiremos por que oferecer material extra pode beneficiar seu site e seus assinantes. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Should_Consider_Rewarding_Your_Members_With_Bonus_Content\"><\/span>Por que voc\u00ea deve considerar a possibilidade de recompensar seus membros com conte\u00fado de b\u00f4nus<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conte\u00fado b\u00f4nus \u00e9 qualquer coisa que n\u00e3o fa\u00e7a parte das ofertas regulares da sua assinatura. Pode incluir ofertas exclusivas, conte\u00fado com prazo limitado ou eventos pontuais. Al\u00e9m disso, o material pode consistir em atualiza\u00e7\u00f5es ou amplia\u00e7\u00f5es das informa\u00e7\u00f5es j\u00e1 existentes no seu site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse conte\u00fado \u00e9 essencial porque pode manter os membros <a href=\"https:\/\/memberpress.com\/pt\/blog\/5-ways-to-retain-members-on-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"investido a longo prazo\">investido a longo prazo<\/a>. Se voc\u00ea puder fornecer atualiza\u00e7\u00f5es frequentes e novos conte\u00fados, seus usu\u00e1rios poder\u00e3o ficar mais dispostos a renovar suas assinaturas. Eles podem at\u00e9 mesmo ampliar o alcance do seu site por meio do marketing boca a boca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, o conte\u00fado de b\u00f4nus pode dar ao seu site uma vantagem sobre a concorr\u00eancia. \u00c9 prov\u00e1vel que existam muitos sites semelhantes em seu nicho. Voc\u00ea pode convencer novos usu\u00e1rios a escolher a sua associa\u00e7\u00e3o em vez dos concorrentes oferecendo e promovendo material exclusivo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, o desenvolvimento de conte\u00fado de b\u00f4nus permite que voc\u00ea <a href=\"https:\/\/memberpress.com\/pt\/blog\/4-ways-to-grow-your-business-with-a-free-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"expandir seus neg\u00f3cios\">expandir seus neg\u00f3cios<\/a>. Voc\u00ea precisar\u00e1 aprimorar suas habilidades e criatividade para desenvolver novos conte\u00fados regularmente. Dessa forma, \u00e9 prov\u00e1vel que o conte\u00fado exclusivo para membros seja ainda melhor e mais valioso no futuro. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Types_of_Membership_Site_Bonus_Content_to_Give_Your_Members\"><\/span>5 tipos de conte\u00fado de b\u00f4nus para sites de associa\u00e7\u00e3o para oferecer aos seus membros<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o h\u00e1 limites quando se trata de oferecer conte\u00fado b\u00f4nus aos seus membros. Aqui est\u00e3o 5 ideias para voc\u00ea come\u00e7ar!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_E-Books\"><\/span>1. E-Books<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os e-books s\u00e3o recursos para download que empacotam o conte\u00fado existente em um novo formato. Voc\u00ea pode combinar alguns dos melhores conselhos de seu <a href=\"https:\/\/memberpress.com\/pt\/blog\/why-your-membership-site-needs-a-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"postagens de blog de associa\u00e7\u00e3o\">postagens de blog de associa\u00e7\u00e3o<\/a> em um arquivo simples para seus membros. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Muitos sites de assinatura oferecem e-books informativos como parte do conte\u00fado regular da assinatura. No entanto, nada impede que voc\u00ea inclua e-books tamb\u00e9m como conte\u00fado b\u00f4nus:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/membership-e-book.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/membership-e-book-1024x342.png\" alt=\"Um exemplo de conte\u00fado de b\u00f4nus de associa\u00e7\u00e3o com e-books gratuitos. \" class=\"wp-image-31784\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/membership-e-book-1024x342.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/membership-e-book-300x100.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/membership-e-book-768x257.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/membership-e-book.png 1241w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode oferecer seus e-books gratuitamente ou com grandes descontos aos seus leitores. Al\u00e9m disso, voc\u00ea pode considerar o pr\u00e9-lan\u00e7amento do conte\u00fado para seus usu\u00e1rios antes do p\u00fablico em geral. Dessa forma, seus membros podem aproveitar a exclusividade de seu material e se sentir valorizados por sua empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pode parecer intimidador criar um e-book. No entanto, o processo \u00e9 relativamente simples com um aplicativo <a href=\"https:\/\/www.canva.com\/create\/ebooks\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"como o Canva\">como o Canva<\/a>. Essa plataforma pode formatar seu conte\u00fado e empacot\u00e1-lo em um simples PDF:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/canva-ebook.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/canva-ebook-1024x314.png\" alt=\"Cria\u00e7\u00e3o de livros eletr\u00f4nicos com o Canva. \" class=\"wp-image-31786\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/canva-ebook-1024x314.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/canva-ebook-300x92.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/canva-ebook-768x236.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/canva-ebook-1536x471.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/canva-ebook.png 1831w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Como alternativa, voc\u00ea pode lan\u00e7ar seu e-book em um <a href=\"https:\/\/amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"plataforma oficial, como a Amazon\">plataforma oficial, como a Amazon<\/a>. Assim, tanto os membros quanto os novos leitores podem acessar o conte\u00fado. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Webinars\"><\/span>2. Webinars<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Webinars s\u00e3o semin\u00e1rios on-line\">Webinars s\u00e3o semin\u00e1rios on-line<\/a> que apresentam palestras e apresenta\u00e7\u00f5es de profissionais do seu setor. Elas s\u00e3o essencialmente alternativas on-line \u00e0s confer\u00eancias tradicionais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oferecer um webinar ocasional aos seus leitores pode agregar valor ao seu site de associa\u00e7\u00e3o. Esses eventos permitem que os membros aprendam mais sobre t\u00f3picos espec\u00edficos, fa\u00e7am perguntas e se sintam parte de uma comunidade on-line. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, muitos profissionais do setor oferecer\u00e3o webinars com t\u00f3picos espec\u00edficos para seus p\u00fablicos:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/webinar-neil-patel.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/webinar-neil-patel.png\" alt=\"Um webinar \u00e9 um exemplo de conte\u00fado de b\u00f4nus para um site de associa\u00e7\u00e3o. \" class=\"wp-image-31789\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/webinar-neil-patel.png 899w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/webinar-neil-patel-300x258.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/webinar-neil-patel-768x660.png 768w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Para realizar um webinar bem-sucedido, escolha um t\u00f3pico relevante e junte-se a especialistas da \u00e1rea para criar uma apresenta\u00e7\u00e3o. Para proporcionar uma experi\u00eancia ainda mais pessoal, voc\u00ea pode encerrar a sess\u00e3o com uma sess\u00e3o de perguntas e respostas. Ao seguir essas dicas, seus membros ter\u00e3o uma experi\u00eancia envolvente e educativa. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Exclusive_Interviews\"><\/span>3. Entrevistas exclusivas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Entrevistas exclusivas s\u00e3o sess\u00f5es gravadas com profissionais relevantes para o seu site de assinaturas e seus usu\u00e1rios. Idealmente, essas entrevistas conter\u00e3o conte\u00fado que n\u00e3o est\u00e1 facilmente dispon\u00edvel em outros lugares na internet:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/exclusive-interview.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/exclusive-interview.png\" alt=\"Oferecer entrevistas exclusivas \u00e9 um exemplo de conte\u00fado b\u00f4nus. \" class=\"wp-image-31791\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/exclusive-interview.png 867w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/exclusive-interview-300x240.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/exclusive-interview-768x615.png 768w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A oferta de entrevistas exclusivas pode aumentar o valor geral do seu site de associa\u00e7\u00e3o. Seus membros podem se beneficiar do conhecimento espec\u00edfico do setor sem precisar vasculhar a Internet. Al\u00e9m disso, a realiza\u00e7\u00e3o de entrevistas \u00e9 uma excelente oportunidade para fazer contatos com profissionais de seu nicho. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, com a tecnologia atual, <a href=\"https:\/\/memberpress.com\/pt\/add-ons\/crowdcast\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"tecnologia de videoconfer\u00eancia\">tecnologia de videoconfer\u00eancia<\/a>Com a ajuda da Internet, \u00e9 mais f\u00e1cil do que nunca realizar entrevistas com os principais profissionais de todo o mundo. Dependendo de sua prefer\u00eancia, voc\u00ea pode at\u00e9 mesmo apresentar as informa\u00e7\u00f5es em formato escrito. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Discount_Codes\"><\/span>4. C\u00f3digos de desconto<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os c\u00f3digos de desconto podem promover produtos relevantes para o seu site e fazer com que os membros se sintam recompensados por suas assinaturas. Voc\u00ea pode oferecer pre\u00e7os mais baixos para itens em seu <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"loja de com\u00e9rcio eletr\u00f4nico\">loja de com\u00e9rcio eletr\u00f4nico<\/a> ou comercializar produtos de empresas terceirizadas:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpress-discount-code.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpress-discount-code.png\" alt=\"Um exemplo de um c\u00f3digo de desconto MemberPress. \" class=\"wp-image-31793\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpress-discount-code.png 866w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpress-discount-code-300x182.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/memberpress-discount-code-768x466.png 768w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, voc\u00ea disponibilizar\u00e1 esse conte\u00fado por meio de <a href=\"https:\/\/prettylinks.com\/blog\/share-affiliate-links\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"links de afiliados\">links de afiliados<\/a>. Quando os membros clicarem nos seus links, receber\u00e3o descontos nos produtos. Voc\u00ea tamb\u00e9m receber\u00e1 uma comiss\u00e3o percentual sobre as vendas concretizadas, o que torna esse m\u00e9todo uma excelente maneira de ampliar <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-maximize-membership-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Monetize seu site de associa\u00e7\u00e3o\">Monetize seu site de associa\u00e7\u00e3o<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, tome cuidado com os descontos que voc\u00ea oferece aos seus leitores. A promo\u00e7\u00e3o de links de afiliados irrelevantes para o seu modelo de associa\u00e7\u00e3o e neg\u00f3cios pode parecer exagero ou spam para seus usu\u00e1rios. Portanto, recomendamos fazer parceria apenas com empresas que possam oferecer valor aos seus membros. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Online_Courses\"><\/span>5. Cursos on-line<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, voc\u00ea deve considerar oferecer <a href=\"https:\/\/memberpress.com\/pt\/mp-courses\/getting-started-with-memberpress-video-course\/lessons\/lesson-10-creating-an-online-course-with-memberpress-course-add-on\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"cursos on-line\">cursos on-line<\/a> para seus membros. Normalmente, s\u00e3o instru\u00e7\u00f5es baseadas em v\u00eddeo que ensinam os usu\u00e1rios a fazer algo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se voc\u00ea administra um site de assinaturas para escritores, pode criar cursos para aprimorar as habilidades de reda\u00e7\u00e3o dos seus membros:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/online-course.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/online-course.png\" alt=\"Um curso on-line \u00e9 um exemplo de conte\u00fado de b\u00f4nus para membros. \" class=\"wp-image-31797\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/online-course.png 817w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/online-course-300x110.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/online-course-768x282.png 768w\" sizes=\"(max-width: 817px) 100vw, 817px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Os cursos on-line podem tornar o aprendizado conveniente para seus membros. Eles tamb\u00e9m podem estabelecer sua autoridade em um determinado t\u00f3pico. Al\u00e9m disso, oferecer aos membros acesso exclusivo ao seu conhecimento do setor mostra que a associa\u00e7\u00e3o deles tem valor real.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea j\u00e1 tem um vasto acervo de conte\u00fado no seu site, \u00e9 f\u00e1cil <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-solid-online-course-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"transform\u00e1-lo em um curso\">transform\u00e1-lo em um curso<\/a>. Outra dica \u00e9 avaliar quais t\u00f3picos s\u00e3o mais populares em seu site - crie cursos sobre o que seu p\u00fablico est\u00e1 mais interessado. Ao criar seu curso, voc\u00ea tamb\u00e9m pode usar enquetes para se conectar ainda mais com seus membros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Administrar um site de assinaturas n\u00e3o \u00e9 f\u00e1cil. Voc\u00ea precisar\u00e1 competir com outros sites do seu nicho e convencer os usu\u00e1rios a se inscreverem para ter acesso ao seu conte\u00fado. Felizmente, oferecer material b\u00f4nus pode aumentar o valor das suas assinaturas e diferenciar sua empresa da concorr\u00eancia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para recapitular, aqui est\u00e3o cinco tipos de conte\u00fado de b\u00f4nus que voc\u00ea pode oferecer aos seus membros:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>E-books<\/li><li>Webinars<\/li><li>Entrevistas exclusivas<\/li><li>C\u00f3digos de desconto<\/li><li>Cursos on-line<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como fornecer conte\u00fado de b\u00f4nus em seu site de associa\u00e7\u00e3o? Informe-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>! E n\u00e3o se esque\u00e7a de se inscrever na caixa.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Est\u00e1 se perguntando como fazer seu site se destacar da concorr\u00eancia? 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