{"id":32256,"date":"2022-04-14T05:00:00","date_gmt":"2022-04-14T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=32256"},"modified":"2022-11-16T15:13:56","modified_gmt":"2022-11-16T22:13:56","slug":"google-keyword-planner-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/","title":{"rendered":"Como usar o Planejador de palavras-chave do Google para impulsionar seu site WordPress (em 3 etapas)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Quando voc\u00ea est\u00e1 apenas come\u00e7ando com seu site MemberPress, o baixo tr\u00e1fego na web pode ser desanimador. Sem a estrat\u00e9gia certa <a href=\"https:\/\/memberpress.com\/pt\/blog\/best-seo-tools-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"ferramentas para otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO)\">ferramentas para otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a>Se voc\u00ea n\u00e3o conseguir comercializar seu conte\u00fado para o p\u00fablico certo, poder\u00e1 ter dificuldades.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abbf02b4cb25\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abbf02b4cb25\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/#An_Introduction_to_Google_Keyword_Planner\" >Uma introdu\u00e7\u00e3o ao Planejador de palavras-chave do Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/#Why_You_Might_Want_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site\" >Por que voc\u00ea pode querer usar o Planejador de palavras-chave do Google para seu site MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/#How_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site_In_3_Simple_Steps\" >Como usar o Planejador de palavras-chave do Google para seu site MemberPress (em 3 etapas simples)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/#Step_1_Access_Keyword_Planner\" >Etapa 1 Acessar o Planejador de palavras-chave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/#Step_2_Find_New_Keywords\" >Etapa 2 Encontre novas palavras-chave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/#Step_3_Start_a_Pay-Per-Click_PPC_Ad_Campaign\" >Etapa 3 Iniciar uma campanha de an\u00fancios PPC (Pay-Per-Click)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, voc\u00ea pode usar <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Planejador de palavras-chave do Google\">Planejador de palavras-chave do Google<\/a> para criar uma estrat\u00e9gia de marketing de conte\u00fado bem-sucedida. Depois de configurar corretamente essa ferramenta, voc\u00ea poder\u00e1 identificar palavras-chave importantes para melhorar seu SEO e <strong>direcionar mais tr\u00e1fego para seu site<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, discutiremos os recursos do Google Keyword Planner e como ele pode beneficiar seu site MemberPress. Em seguida, apresentaremos a voc\u00ea um <strong>guia passo a passo<\/strong> sobre como usar essa ferramenta para iniciar um <a href=\"https:\/\/memberpress.com\/pt\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Campanha de an\u00fancios PPC (Pay-Per-Click)\">campanha de an\u00fancios pay-per-click (PPC)<\/a>. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"an-introduction-to-google-keyword-planner\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Google_Keyword_Planner\"><\/span>Uma introdu\u00e7\u00e3o ao Planejador de palavras-chave do Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Planejador de palavras-chave do Google \u00e9 um <strong>ferramenta de pesquisa gratuita.<\/strong> Ele foi desenvolvido para ajudar os propriet\u00e1rios de sites a analisar tend\u00eancias de pesquisa, sugerindo novas palavras-chave:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png\" alt=\"P\u00e1gina inicial do Planejador de palavras-chave do Google\" class=\"wp-image-32289\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-768x396.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png 1034w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o alguns dos principais recursos do Planejador de Palavras-chave do Google:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Encontra novas palavras-chave que s\u00e3o relevantes para seu site<\/li><li>Mostra a frequ\u00eancia com que determinadas palavras-chave s\u00e3o pesquisadas<\/li><li>Permite que voc\u00ea pesquise como a popularidade das palavras-chave mudou ao longo do tempo<\/li><li>Fornece proje\u00e7\u00f5es de desempenho para as palavras-chave escolhidas<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Com o Keyword Planner, voc\u00ea pode obter informa\u00e7\u00f5es valiosas sobre o que seus visitantes est\u00e3o procurando. Dessa forma, voc\u00ea pode usar as palavras-chave a seu favor e criar a melhor estrat\u00e9gia de marketing poss\u00edvel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-you-might-want-to-use-google-keyword-planner-for-your-memberpress-site\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site\"><\/span>Por que voc\u00ea pode querer usar o Planejador de palavras-chave do Google para seu site MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A incorpora\u00e7\u00e3o de palavras-chave relevantes em seu conte\u00fado pode ser uma \u00f3tima maneira de <a href=\"https:\/\/memberpress.com\/pt\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"melhorar seu SEO\">melhorar seu SEO<\/a>. Quando voc\u00ea usa o <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9247190?hl=en&amp;ref_topic=3175091\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"palavras-chave corretas\">palavras-chave corretas<\/a>Se o conte\u00fado for de qualidade, voc\u00ea sinaliza ao Google e a outros mecanismos de pesquisa sobre o que se trata o seu conte\u00fado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso aumenta a probabilidade de suas p\u00e1ginas aparecerem na parte superior dos resultados de pesquisa relevantes:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png\" alt=\"A p\u00e1gina de resultados de uma pesquisa &quot;melhores sites de associa\u00e7\u00e3o&quot; no Google.\" class=\"wp-image-32729\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-768x350.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1536x701.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-373x170.png 373w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-840x383.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1216x555.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-700x319.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1080x493.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png 1714w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ao usar o Planejador de palavras-chave para encontrar termos e frases comumente pesquisados, voc\u00ea pode segmentar o idioma exato que os poss\u00edveis visitantes j\u00e1 est\u00e3o usando. Isso pode conectar seu site a um p\u00fablico j\u00e1 \u00e1vido por conte\u00fado como o seu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se voc\u00ea administra um site de beleza MemberPress, pode otimizar para palavras-chave como \"assinaturas de beleza\":<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png\" alt=\"A p\u00e1gina de resultados de uma pesquisa &quot;assinaturas de beleza&quot; no Google.\" class=\"wp-image-32730\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-300x201.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-768x513.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-254x170.png 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-840x561.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1023x684.png 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-700x468.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1080x722.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-600x400.png 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png 1526w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O Planejador de Palavras-chave do Google tamb\u00e9m pode ser uma \u00f3tima ferramenta quando voc\u00ea est\u00e1 apenas come\u00e7ando seu neg\u00f3cio online. Voc\u00ea pode us\u00e1-lo para encontrar palavras-chave que atraiam <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"visitantes novos e de alta qualidade\">visitantes novos e de alta qualidade<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode usar o Planejador de palavras-chave para lan\u00e7ar o marketing PPC direcionado. Em vez de iniciar cegamente um <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"An\u00fancios do Google\">An\u00fancios do Google<\/a> voc\u00ea pode planejar e desenvolver uma estrat\u00e9gia baseada em palavras-chave de alto desempenho. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso pode levar a um aumento de visitantes em seu site e, por sua vez, a um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-maximize-membership-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"maximize sua receita de associa\u00e7\u00e3o\">aumento em sua receita de associa\u00e7\u00e3o<\/a>.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-google-keyword-planner-for-your-memberpress-site-in-3-simple-steps\"><span class=\"ez-toc-section\" id=\"How_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site_In_3_Simple_Steps\"><\/span>Como usar o Planejador de palavras-chave do Google para seu site MemberPress (em 3 etapas simples)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como vimos, seu site de assinaturas pode se beneficiar muito com o uso do Planejador de Palavras-chave do Google. Felizmente, \u00e9 r\u00e1pido e f\u00e1cil come\u00e7ar a usar esse recurso gratuito.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-access-keyword-planner\"><span class=\"ez-toc-section\" id=\"Step_1_Access_Keyword_Planner\"><\/span>Etapa 1: Acesse o Planejador de palavras-chave<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para come\u00e7ar a usar o Planejador de palavras-chave do Google, primeiro fa\u00e7a login na sua conta do Google. Se voc\u00ea ainda n\u00e3o tiver uma, precisar\u00e1 <a href=\"https:\/\/accounts.google.com\/SignUp?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"criar uma nova conta\">criar uma nova conta<\/a>. \u00c9 melhor usar uma conta destinada \u00e0 sua empresa, em vez de uma conta pessoal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, navegue at\u00e9 a se\u00e7\u00e3o <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ferramenta Planejador de palavras-chave<\/a>. <strong>Se voc\u00ea n\u00e3o tiver uma conta do Google Ads, ser\u00e1 solicitado que voc\u00ea se cadastre (\u00e9 gratuito)<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao criar uma nova conta do Google Ads, certifique-se de clicar no pequeno bot\u00e3o que diz <em>Alternar para o modo Expert<\/em>. Isso lhe dar\u00e1 a op\u00e7\u00e3o de evitar a defini\u00e7\u00e3o de metas de publicidade (voc\u00ea sempre pode voltar e fazer isso mais tarde, se quiser): <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png\" alt=\"Escolha de uma meta de publicidade no Planejador de palavras-chave\" class=\"wp-image-32291\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-768x411.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png 1297w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Para continuar sem metas de publicidade, clique em <em>Criar uma conta sem uma campanha<\/em> na parte inferior esquerda da p\u00e1gina:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg\" alt=\"criar uma conta do Google Ads sem configurar uma campanha\" class=\"wp-image-33109\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ser\u00e1 solicitado que voc\u00ea confirme as informa\u00e7\u00f5es da sua empresa. Em seguida, clique em <em>Enviar<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na tela seguinte, navegue at\u00e9 o canto superior direito e v\u00e1 para <em>Ferramentas e configura\u00e7\u00f5es &gt; Planejamento &gt; Planejador de palavras-chave<\/em>. Agora voc\u00ea deve ter acesso ao Planejador de palavras-chave do Google. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-find-new-keywords\"><span class=\"ez-toc-section\" id=\"Step_2_Find_New_Keywords\"><\/span>Etapa 2: Encontre novas palavras-chave <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No painel do Planejador de palavras-chave do Google, voc\u00ea ver\u00e1 duas op\u00e7\u00f5es diferentes: <em>Descubra novas palavras-chave <\/em>e <em>Obtenha o volume e as previs\u00f5es de pesquisa<\/em>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos come\u00e7ar com <em>Descubra novas palavras-chave<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\" alt=\"Painel de palavras-chave do Google\" class=\"wp-image-32294\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png 883w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM-768x309.png 768w\" sizes=\"(max-width: 883px) 100vw, 883px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Aqui, voc\u00ea pode come\u00e7ar simplesmente pesquisando palavras-chave ou digitando a URL do seu site. Se voc\u00ea tiver <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"um site de associa\u00e7\u00e3o estabelecido\">um site de associa\u00e7\u00e3o estabelecido<\/a>, voc\u00ea pode considerar inserir o dom\u00ednio do seu site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Ferramenta de palavras-chave do Google analisar\u00e1 seu site e fornecer\u00e1 sugest\u00f5es de palavras-chave que se alinham ao conte\u00fado existente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para fazer isso, voc\u00ea precisar\u00e1 inserir a URL do seu site de assinaturas do WordPress na barra de pesquisa e, em seguida, clicar em <em>Obter resultados<\/em>. Lembre-se de que usar p\u00e1ginas espec\u00edficas de seu site pode ser mais eficaz para encontrar palavras-chave de qualidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como exemplo, usamos o popular site de associa\u00e7\u00e3o para perda de peso <a href=\"https:\/\/kurbo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kurbo<\/a>. A pesquisa em todo o dom\u00ednio gerou 766 palavras-chave diferentes. Mas quando restringimos nossa pesquisa \u00e0 p\u00e1gina \"Como funciona\", os resultados diminu\u00edram para 147 palavras-chave - uma quantidade muito mais gerenci\u00e1vel e direcionada:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\" alt=\"Pesquisa de um nome de dom\u00ednio para encontrar novas palavras-chave\" class=\"wp-image-32892\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-300x176.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-768x452.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-289x170.png 289w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-840x494.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-700x412.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-156x92.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea ainda n\u00e3o criou seu site de assinaturas, <strong>considere analisar o site de um concorrente<\/strong>. Como o conte\u00fado atual provavelmente ser\u00e1 semelhante ao do seu futuro site, voc\u00ea pode usar o dom\u00ednio dele para <a href=\"https:\/\/memberpress.com\/pt\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"gerar ideias para novos conte\u00fados\">gerar ideias<\/a> para novos materiais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como alternativa, quando voc\u00ea clicar em <em>Comece com palavras-chave<\/em>Na p\u00e1gina de registro, voc\u00ea pode inserir detalhes espec\u00edficos relacionados ao seu site de associa\u00e7\u00e3o. Essas devem ser palavras ou frases que voc\u00ea acredita <a href=\"https:\/\/memberpress.com\/pt\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Seu p\u00fablico-alvo\">Seu p\u00fablico-alvo<\/a> talvez j\u00e1 esteja procurando:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png\" alt=\"Pesquisa de palavras-chave no Planejador de palavras-chave do Google\" class=\"wp-image-32297\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-768x363.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u00c9 melhor incluir alguns detalhes espec\u00edficos ao procurar palavras-chave relevantes. Por exemplo, se voc\u00ea administra um site de assinaturas para perda de peso, talvez seja melhor pesquisar por \u201cassinaturas para perda de peso\u201d e \u201ccomunidades de perda de peso\u201d, em vez de apenas \u201cperda de peso\u201d:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png\" alt=\"Uma pesquisa por palavras relacionadas \u00e0 perda de peso no Planejador de palavras-chave do Google.\" class=\"wp-image-32731\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-300x112.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-768x286.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1536x572.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-2048x762.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-457x170.png 457w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-840x313.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1216x453.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1832x682.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-700x261.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-156x58.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1080x402.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Isso se deve ao fato de que <strong>palavras-chave mais gerais podem n\u00e3o ser t\u00e3o bem-sucedidas quanto as espec\u00edficas<\/strong>e podem estar enfrentando mais concorr\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de escolher algumas palavras-chave para come\u00e7ar, digite-as na barra de pesquisa. Voc\u00ea pode separar cada palavra-chave pressionando <em>Entrar<\/em> em seu teclado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de que voc\u00ea tamb\u00e9m pode inserir seu dom\u00ednio para us\u00e1-lo como filtro (abaixo da barra de pesquisa). Isso exclui quaisquer produtos, marcas ou servi\u00e7os que voc\u00ea n\u00e3o ofere\u00e7a no seu site de assinaturas, mas \u00e9 uma etapa opcional:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png\" alt=\"M\u00e9tricas de palavras-chave sugeridas\" class=\"wp-image-32298\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m das pr\u00f3prias palavras-chave, voc\u00ea ter\u00e1 acesso a uma s\u00e9rie de m\u00e9tricas \u00fateis. Voc\u00ea ver\u00e1 a m\u00e9dia mensal de buscas para cada palavra-chave, o n\u00edvel de concorr\u00eancia e v\u00e1rios outros dados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recomendamos optar por <strong>palavras-chave com altas pesquisas mensais e concorr\u00eancia baixa a m\u00e9dia<\/strong>. Embora possa fazer sentido incluir algumas palavras-chave de alta concorr\u00eancia, voc\u00ea n\u00e3o deve basear sua estrat\u00e9gia apenas nessas palavras-chave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seria prudente incluir tamb\u00e9m algumas palavras-chave de cauda longa. Elas s\u00e3o mais longas e hiperdirecionadas para seu conte\u00fado espec\u00edfico. Ao usar palavras-chave de cauda longa, voc\u00ea pode at\u00e9 mesmo fazer com que seu conte\u00fado <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"fazer com que seu conte\u00fado apare\u00e7a nas caixas de resposta do Google\">para aparecer nas caixas de resposta do Google<\/a>.<\/p>\n\n\n\n<p class=\"has-white-color has-theme-primary-background-color has-text-color has-background wp-block-paragraph\">A <em><strong>PALAVRA-CHAVE DE CAUDA LONGA<\/strong><\/em> \u00e9 uma frase espec\u00edfica, com 3 a 5 palavras, relacionada \u00e0 sua palavra-chave principal. Ela ajuda voc\u00ea a atingir um p\u00fablico mais restrito, que tem mais chances de comprar o que voc\u00ea est\u00e1 vendendo. Por exemplo, se a sua palavra-chave principal for <em><strong>podcast<\/strong><\/em>uma palavra-chave de cauda longa pode ser <em><strong>podcast de hist\u00f3ria antiga<\/strong><\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outra maneira de otimizar seu SEO usando essa ferramenta de palavras-chave \u00e9 encontrar <strong>perguntas espec\u00edficas<\/strong> que seu p\u00fablico est\u00e1 procurando. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode fazer isso depois de inserir suas palavras-chave iniciais. Basta selecionar <em>Adicionar filtro<\/em> &gt;<em> Palavra-chave<\/em>e, em seguida, certifique-se de que <em>cont\u00e9m<\/em> e <em>Correspond\u00eancia de texto<\/em> s\u00e3o selecionados:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\" alt=\"Adi\u00e7\u00e3o de um filtro no Planejador de palavras-chave do Google.\" class=\"wp-image-32733\" width=\"350\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png 572w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-190x300.png 190w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-108x170.png 108w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-389x614.png 389w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-433x684.png 433w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-328x518.png 328w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-99x156.png 99w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Pense nas perguntas que seu p\u00fablico pode estar fazendo e, em seguida, acrescente palavras como \u201co que\u201d, \u201ccomo\u201d e \u201cpor que\u201d. Quando terminar, n\u00e3o se esque\u00e7a de clicar em <em>Aplicar<\/em>. Essa \u00e9 uma estrat\u00e9gia \u00fatil, pois muitos de n\u00f3s digitamos nossas d\u00favidas diretamente na barra de pesquisa do Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-start-a-pay-per-click-ppc-ad-campaign\"><span class=\"ez-toc-section\" id=\"Step_3_Start_a_Pay-Per-Click_PPC_Ad_Campaign\"><\/span>Etapa 3: iniciar uma campanha de an\u00fancios PPC (Pay-Per-Click)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com as palavras-chave certas, voc\u00ea deve estar pronto para <a href=\"https:\/\/memberpress.com\/pt\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"lan\u00e7ar uma estrat\u00e9gia de PPC bem-sucedida\">lan\u00e7ar uma estrat\u00e9gia de PPC bem-sucedida<\/a>. Isso significa que voc\u00ea pode come\u00e7ar a planejar sua <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-google-adwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campanha do Google Ads<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiro, volte para <em>Ferramentas e configura\u00e7\u00f5es &gt; Planejamento &gt; Planejador de palavras-chave. <\/em>Em seguida, clique em <em>Obtenha o volume e as previs\u00f5es de pesquisa. <\/em>L\u00e1, voc\u00ea inserir\u00e1 uma lista de palavras-chave que deseja segmentar em sua campanha e clicar\u00e1 em <em>Come\u00e7ar a usar<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\" alt=\"Volume de pesquisa e previs\u00f5es para palavras-chave espec\u00edficas\" class=\"wp-image-32300\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png 966w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM-300x133.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM-768x341.png 768w\" sizes=\"(max-width: 966px) 100vw, 966px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de que voc\u00ea sempre pode editar essa lista antes de lan\u00e7ar seu an\u00fancio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O <strong>recurso de previs\u00e3o <\/strong>mostrar\u00e1 a voc\u00ea os resultados estimados da execu\u00e7\u00e3o dessa campanha publicit\u00e1ria. Isso inclui o n\u00famero de cliques e impress\u00f5es que seu an\u00fancio poder\u00e1 obter em 30 dias:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png\" alt=\"Previs\u00e3o de uma campanha publicit\u00e1ria\" class=\"wp-image-32301\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-768x369.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png 1044w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A Keyword Tool tamb\u00e9m informar\u00e1 o custo total m\u00e9dio dessa campanha, bem como um or\u00e7amento di\u00e1rio. Al\u00e9m disso, voc\u00ea pode visualizar o <strong>taxa de cliques (CTR) <\/strong>e m\u00e9dia <strong>custo por clique (CPC)<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para obter informa\u00e7\u00f5es mais detalhadas, considere inserir sua taxa de convers\u00e3o prevista. Voc\u00ea pode fazer isso com a fun\u00e7\u00e3o <em>Adicionar taxa de convers\u00e3o<\/em> bot\u00e3o. Usando esse recurso, voc\u00ea pode ver o n\u00famero m\u00e9dio de convers\u00f5es por dia, que tipo de dispositivos os consumidores est\u00e3o usando e de que estados as convers\u00f5es est\u00e3o vindo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, antes de lan\u00e7ar sua campanha de an\u00fancios, voc\u00ea poder\u00e1 visualizar as m\u00e9tricas de cada palavra-chave. Voc\u00ea pode usar essas informa\u00e7\u00f5es para otimizar seu an\u00fancio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea estiver vendo palavras-chave espec\u00edficas que n\u00e3o estejam relacionadas ao seu nicho, pode classific\u00e1-las como <a href=\"https:\/\/easyaffiliate.com\/blog\/use-negative-keywords-for-ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"palavras-chave negativas\"><strong>palavras-chave negativas<\/strong><\/a>. Ao excluir essas palavras da sua campanha publicit\u00e1ria, voc\u00ea pode evitar atingir o p\u00fablico-alvo errado. Dessa forma, voc\u00ea n\u00e3o estar\u00e1 desperdi\u00e7ando dinheiro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se o seu site MemberPress oferece orienta\u00e7\u00f5es sobre perda de peso para mulheres, conv\u00e9m direcionar seu an\u00fancio a um p\u00fablico feminino. Uma palavra-chave negativa \u00fatil nesse cen\u00e1rio poderia ser \u201cperda de gordura para homens\u201d:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png\" alt=\"Cria\u00e7\u00e3o de uma palavra-chave negativa\" class=\"wp-image-32303\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-300x102.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-768x262.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png 1301w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode adicionar facilmente essas palavras-chave indesejadas no mesmo <em>volume e previs\u00f5es<\/em> guia. Basta navegar at\u00e9 <em>Palavras-chave negativas<\/em> e clique no \u00edcone de adi\u00e7\u00e3o azul (<em>+<\/em>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de personalizar suas palavras-chave, \u00e9 hora de publicar seu an\u00fancio no Google. Clique em <em>Criar campanha<\/em> no canto superior direito da tela:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png\" alt=\"Crie uma campanha no Google Ads.\" class=\"wp-image-32740\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-768x309.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1536x619.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-2048x825.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-422x170.png 422w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-840x338.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1216x490.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1832x738.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-700x282.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-156x63.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1080x435.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Em seguida, d\u00ea um nome \u00e0 sua campanha publicit\u00e1ria. Em seguida, escolha o or\u00e7amento di\u00e1rio recomendado ou insira um valor personalizado e salve suas altera\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao fazer isso, voc\u00ea converter\u00e1 sua previs\u00e3o em uma nova campanha. Daqui para frente, voc\u00ea poder\u00e1 acess\u00e1-la por meio do seu <em>Campanhas<\/em> p\u00e1gina. Em seguida, clique em <em>Exibir campanha<\/em> para alterar as configura\u00e7\u00f5es conforme necess\u00e1rio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de lan\u00e7ar um <a href=\"https:\/\/memberpress.com\/pt\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"campanha publicit\u00e1ria para seu site de associa\u00e7\u00e3o\">campanha publicit\u00e1ria para seu site MemberPress<\/a>, voc\u00ea ainda pode usar o Planejador de Palavras-chave do Google para ver a previs\u00e3o. No entanto, se precisar alterar alguma palavra-chave, ser\u00e1 necess\u00e1rio fazer isso no <em>Campanha<\/em> configura\u00e7\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea lan\u00e7a seu primeiro site MemberPress, pode ser dif\u00edcil restringir seu foco e seu alvo <a href=\"https:\/\/memberpress.com\/pt\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"o p\u00fablico perfeito\">Seu p\u00fablico perfeito<\/a>. Felizmente, voc\u00ea pode usar o Planejador de palavras-chave do Google para encontrar visitantes de qualidade. Essa \u00e9 uma maneira eficaz de aumentar seu tr\u00e1fego na Web, aprimorar seu SEO e aumentar sua receita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Veja como voc\u00ea pode usar facilmente <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Planejador de palavras-chave do Google\">Planejador de palavras-chave do Google<\/a> para otimizar seu site de associa\u00e7\u00e3o e expandir seu alcance:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Acessar o Planejador de palavras-chave<\/li><li>Encontre novas palavras-chave<\/li><li>Iniciar uma campanha de an\u00fancios PPC<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como usar o Planejador de palavras-chave do Google para seu site de associa\u00e7\u00e3o? Deixe-as na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de assinar nosso boletim informativo na caixa \u00e0 sua direita!<\/strong><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>When you&#8217;re just getting started with your MemberPress site, low web traffic can be discouraging. Without the right tools for search engine optimization (SEO), you might struggle to market your content to the right audience. Fortunately, you can use Google&#8217;s Keyword Planner to create a successful content marketing strategy. Once you&#8217;ve properly set up this [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":33111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134,943],"tags":[941,86,182],"class_list":["post-32256","post","type-post","status-publish","format-standard","has-post-thumbnail","category-content","category-how-to-2","category-lists","tag-free-tools","tag-google-search","tag-seo","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Finding an audience for your membership site can be challenging. 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