{"id":32256,"date":"2022-04-14T05:00:00","date_gmt":"2022-04-14T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=32256"},"modified":"2022-11-16T15:13:56","modified_gmt":"2022-11-16T22:13:56","slug":"google-keyword-planner-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/","title":{"rendered":"Como usar o Planejador de palavras-chave do Google para impulsionar seu site WordPress (em 3 etapas)"},"content":{"rendered":"<p>Quando voc\u00ea est\u00e1 apenas come\u00e7ando com seu site MemberPress, o baixo tr\u00e1fego na Web pode ser desanimador. Sem o tr\u00e1fego certo <a href=\"https:\/\/memberpress.com\/pt\/blog\/best-seo-tools-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"ferramentas para otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO)\">ferramentas para otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a>Se voc\u00ea n\u00e3o conseguir comercializar seu conte\u00fado para o p\u00fablico certo, poder\u00e1 ter dificuldades.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a50fc73562f8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a50fc73562f8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/#An_Introduction_to_Google_Keyword_Planner\" >Uma introdu\u00e7\u00e3o ao Planejador de palavras-chave do Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/#Why_You_Might_Want_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site\" >Por que voc\u00ea pode querer usar o Planejador de palavras-chave do Google para seu site MemberPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/#How_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site_In_3_Simple_Steps\" >Como usar o Planejador de palavras-chave do Google para seu site MemberPress (em 3 etapas simples)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/#Step_1_Access_Keyword_Planner\" >Etapa 1 Acessar o Planejador de palavras-chave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/#Step_2_Find_New_Keywords\" >Etapa 2 Encontre novas palavras-chave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/#Step_3_Start_a_Pay-Per-Click_PPC_Ad_Campaign\" >Etapa 3 Iniciar uma campanha de an\u00fancios PPC (Pay-Per-Click)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Felizmente, voc\u00ea pode usar <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Planejador de palavras-chave do Google\">Planejador de palavras-chave do Google<\/a> para criar uma estrat\u00e9gia de marketing de conte\u00fado bem-sucedida. Depois de configurar corretamente essa ferramenta, voc\u00ea poder\u00e1 encontrar palavras-chave importantes para melhorar seu SEO e <strong>direcionar mais tr\u00e1fego para seu site<\/strong>.<\/p>\n\n\n\n<p>Neste artigo, discutiremos os recursos do Planejador de palavras-chave do Google e como ele pode beneficiar seu site MemberPress. Em seguida, forneceremos a voc\u00ea um <strong>guia passo a passo<\/strong> sobre como usar essa ferramenta para iniciar um <a href=\"https:\/\/memberpress.com\/pt\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Campanha de an\u00fancios PPC (Pay-Per-Click)\">campanha de an\u00fancios pay-per-click (PPC)<\/a>. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"an-introduction-to-google-keyword-planner\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Google_Keyword_Planner\"><\/span>Uma introdu\u00e7\u00e3o ao Planejador de palavras-chave do Google<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O Planejador de palavras-chave do Google \u00e9 um <strong>ferramenta de pesquisa gratuita.<\/strong> Ele foi projetado para ajudar os propriet\u00e1rios de sites a analisar as tend\u00eancias de pesquisa, sugerindo novas palavras-chave:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png\" alt=\"P\u00e1gina inicial do Planejador de palavras-chave do Google\" class=\"wp-image-32289\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-300x155.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-768x396.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png 1034w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Aqui est\u00e3o alguns dos principais recursos do Planejador de palavras-chave do Google:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Encontra novas palavras-chave que s\u00e3o relevantes para seu site<\/li><li>Mostra a frequ\u00eancia com que determinadas palavras-chave s\u00e3o pesquisadas<\/li><li>Permite que voc\u00ea pesquise como a popularidade das palavras-chave mudou ao longo do tempo<\/li><li>Fornece proje\u00e7\u00f5es de desempenho para as palavras-chave escolhidas<\/li><\/ul>\n\n\n\n<p>Com o Keyword Planner, voc\u00ea pode obter informa\u00e7\u00f5es valiosas sobre o que seus visitantes est\u00e3o procurando. Dessa forma, voc\u00ea pode usar as palavras-chave a seu favor e criar a melhor estrat\u00e9gia de marketing poss\u00edvel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-you-might-want-to-use-google-keyword-planner-for-your-memberpress-site\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site\"><\/span>Por que voc\u00ea pode querer usar o Planejador de palavras-chave do Google para seu site MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A incorpora\u00e7\u00e3o de palavras-chave relevantes em seu conte\u00fado pode ser uma \u00f3tima maneira de <a href=\"https:\/\/memberpress.com\/pt\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"melhorar seu SEO\">melhorar seu SEO<\/a>. Quando voc\u00ea usa o <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9247190?hl=en&ref_topic=3175091\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"palavras-chave corretas\">palavras-chave corretas<\/a>Se o conte\u00fado for de qualidade, voc\u00ea sinaliza ao Google e a outros mecanismos de pesquisa sobre o que se trata o seu conte\u00fado. <\/p>\n\n\n\n<p>Isso aumenta a probabilidade de suas p\u00e1ginas aparecerem na parte superior dos resultados de pesquisa relevantes:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png\" alt=\"A p\u00e1gina de resultados para um \"best membership sites\" search in google.\" class=\"wp-image-32729\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-300x137.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-768x350.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1536x701.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-373x170.png 373w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-840x383.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1216x555.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-700x319.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1080x493.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png 1714w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Ao usar o Planejador de palavras-chave para encontrar termos e frases comumente pesquisados, voc\u00ea pode segmentar o idioma exato que os poss\u00edveis visitantes j\u00e1 est\u00e3o usando. Isso pode conectar seu site a um p\u00fablico j\u00e1 \u00e1vido por conte\u00fado como o seu. <\/p>\n\n\n\n<p>Por exemplo, se voc\u00ea administra um site de beleza MemberPress, pode otimizar para palavras-chave como \u201cassinaturas de beleza\u201d:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png\" alt=\"A p\u00e1gina de resultados para um \"beauty subscriptions\" search in google.\" class=\"wp-image-32730\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-300x201.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-768x513.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-254x170.png 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-840x561.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1023x684.png 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-700x468.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1080x722.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-600x400.png 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png 1526w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>O Planejador de palavras-chave do Google tamb\u00e9m pode ser uma \u00f3tima ferramenta quando voc\u00ea est\u00e1 apenas come\u00e7ando seu neg\u00f3cio on-line. Voc\u00ea pode us\u00e1-lo para encontrar palavras-chave que atraiam <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"visitantes novos e de alta qualidade\">visitantes novos e de alta qualidade<\/a>.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode usar o Planejador de palavras-chave para lan\u00e7ar o marketing PPC direcionado. Em vez de iniciar cegamente um <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"An\u00fancios do Google\">An\u00fancios do Google<\/a> voc\u00ea pode planejar e desenvolver uma estrat\u00e9gia baseada em palavras-chave de alto desempenho. <\/p>\n\n\n\n<p>Isso pode levar a um aumento de visitantes em seu site e, por sua vez, a um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-maximize-membership-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"maximize sua receita de associa\u00e7\u00e3o\">aumento em sua receita de associa\u00e7\u00e3o<\/a>.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-use-google-keyword-planner-for-your-memberpress-site-in-3-simple-steps\"><span class=\"ez-toc-section\" id=\"How_to_Use_Google_Keyword_Planner_for_Your_MemberPress_Site_In_3_Simple_Steps\"><\/span>Como usar o Planejador de palavras-chave do Google para seu site MemberPress (em 3 etapas simples)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como vimos, seu site de associa\u00e7\u00e3o pode se beneficiar muito com o uso do Planejador de palavras-chave do Google. Felizmente, \u00e9 r\u00e1pido e f\u00e1cil come\u00e7ar a usar esse recurso gratuito.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-access-keyword-planner\"><span class=\"ez-toc-section\" id=\"Step_1_Access_Keyword_Planner\"><\/span>Etapa 1: Acesse o Planejador de palavras-chave<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para come\u00e7ar a usar o Planejador de palavras-chave do Google, primeiro fa\u00e7a login na sua conta do Google. Se ainda n\u00e3o tiver uma, voc\u00ea precisar\u00e1 <a href=\"https:\/\/accounts.google.com\/SignUp?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"criar uma nova conta\">criar uma nova conta<\/a>. \u00c9 melhor usar uma conta designada para sua empresa, em vez de uma conta pessoal.<\/p>\n\n\n\n<p>Em seguida, navegue at\u00e9 a se\u00e7\u00e3o <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ferramenta Planejador de palavras-chave<\/a>. <strong>Se n\u00e3o tiver uma conta do Google Ads, voc\u00ea ser\u00e1 solicitado a se inscrever em uma (\u00e9 gratuito)<\/strong>. <\/p>\n\n\n\n<p>Ao criar uma nova conta do Google Ads, certifique-se de clicar no pequeno bot\u00e3o que diz <em>Alternar para o modo Expert<\/em>. Isso lhe dar\u00e1 a op\u00e7\u00e3o de evitar a defini\u00e7\u00e3o de metas de publicidade (voc\u00ea sempre pode voltar e fazer isso mais tarde, se quiser): <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png\" alt=\"Escolha de uma meta de publicidade no Planejador de palavras-chave\" class=\"wp-image-32291\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-768x411.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png 1297w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Para continuar sem metas de publicidade, clique em <em>Criar uma conta sem uma campanha<\/em> na parte inferior esquerda da p\u00e1gina:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg\" alt=\"criar uma conta do Google Ads sem configurar uma campanha\" class=\"wp-image-33109\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Voc\u00ea ser\u00e1 solicitado a confirmar suas informa\u00e7\u00f5es comerciais. Em seguida, clique em <em>Enviar<\/em>.<\/p>\n\n\n\n<p>Na tela seguinte, navegue at\u00e9 o canto superior direito e v\u00e1 para <em>Ferramentas e configura\u00e7\u00f5es &gt; Planejamento &gt; Planejador de palavras-chave<\/em>. Agora voc\u00ea deve ter acesso ao Planejador de palavras-chave do Google. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-find-new-keywords\"><span class=\"ez-toc-section\" id=\"Step_2_Find_New_Keywords\"><\/span>Etapa 2: Encontre novas palavras-chave <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No painel do Planejador de palavras-chave do Google, voc\u00ea ver\u00e1 duas op\u00e7\u00f5es diferentes: <em>Descubra novas palavras-chave <\/em>e <em>Obtenha o volume e as previs\u00f5es de pesquisa<\/em>. <\/p>\n\n\n\n<p>Vamos come\u00e7ar com <em>Descubra novas palavras-chave<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\" alt=\"Painel de palavras-chave do Google\" class=\"wp-image-32294\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png 883w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM-768x309.png 768w\" sizes=\"(max-width: 883px) 100vw, 883px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Aqui, voc\u00ea pode come\u00e7ar simplesmente pesquisando palavras-chave ou inserindo o URL do seu site. Se voc\u00ea tiver <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"um site de associa\u00e7\u00e3o estabelecido\">um site de associa\u00e7\u00e3o estabelecido<\/a>Se voc\u00ea n\u00e3o tiver um dom\u00ednio, considere inserir o dom\u00ednio do seu site. <\/p>\n\n\n\n<p>A Ferramenta de palavras-chave do Google analisar\u00e1 seu site e fornecer\u00e1 sugest\u00f5es de palavras-chave que se alinham ao conte\u00fado existente. <\/p>\n\n\n\n<p>Para fazer isso, voc\u00ea precisar\u00e1 inserir o URL do seu site de associa\u00e7\u00e3o do WordPress na barra de pesquisa e, em seguida, clicar em <em>Obter resultados<\/em>. Lembre-se de que usar p\u00e1ginas espec\u00edficas de seu site pode ser mais eficaz para encontrar palavras-chave de qualidade.<\/p>\n\n\n\n<p>Como exemplo, usamos o popular site de associa\u00e7\u00e3o para perda de peso <a href=\"https:\/\/kurbo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kurbo<\/a>. A pesquisa em todo o dom\u00ednio gerou 766 palavras-chave diferentes. Mas quando restringimos nossa pesquisa \u00e0 p\u00e1gina \u201cComo funciona\u201d, os resultados diminu\u00edram para 147 palavras-chave \u2013 uma quantidade muito mais gerenci\u00e1vel e direcionada:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\" alt=\"Pesquisa de um nome de dom\u00ednio para encontrar novas palavras-chave\" class=\"wp-image-32892\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-300x176.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-768x452.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-289x170.png 289w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-840x494.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-700x412.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo-156x92.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Se voc\u00ea ainda n\u00e3o iniciou seu site de associa\u00e7\u00e3o, <strong>considerar a an\u00e1lise do site de um concorrente<\/strong>. Como o conte\u00fado atual provavelmente ser\u00e1 semelhante ao do seu futuro site, voc\u00ea pode usar o dom\u00ednio dele para <a href=\"https:\/\/memberpress.com\/pt\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"gerar ideias para novos conte\u00fados\">gerar ideias<\/a> para novos materiais.<\/p>\n\n\n\n<p>Como alternativa, quando voc\u00ea clicar em <em>Comece com palavras-chave<\/em>Na p\u00e1gina de registro, voc\u00ea pode inserir detalhes espec\u00edficos relacionados ao seu site de associa\u00e7\u00e3o. Essas devem ser palavras ou frases que voc\u00ea acredita <a href=\"https:\/\/memberpress.com\/pt\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Seu p\u00fablico-alvo\">Seu p\u00fablico-alvo<\/a> talvez j\u00e1 esteja procurando:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png\" alt=\"Pesquisa de palavras-chave no Planejador de palavras-chave do Google\" class=\"wp-image-32297\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-768x363.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>\u00c9 melhor incluir alguns detalhes espec\u00edficos quando voc\u00ea estiver procurando palavras-chave relevantes. Por exemplo, se voc\u00ea administra um site de perda de peso, talvez seja melhor pesquisar por \u201cassocia\u00e7\u00f5es para perda de peso\u201d e \u201ccomunidades para perda de peso\u201d, em vez de apenas \u201cperda de peso\u201d:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png\" alt=\"Uma pesquisa por palavras relacionadas \u00e0 perda de peso no Planejador de palavras-chave do Google.\" class=\"wp-image-32731\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-300x112.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-768x286.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1536x572.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-2048x762.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-457x170.png 457w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-840x313.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1216x453.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1832x682.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-700x261.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-156x58.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1080x402.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Isso se deve ao fato de que <strong>palavras-chave mais gerais podem n\u00e3o ser t\u00e3o bem-sucedidas quanto as espec\u00edficas<\/strong>e podem estar enfrentando mais concorr\u00eancia.<\/p>\n\n\n\n<p>Depois de escolher algumas palavras-chave para come\u00e7ar, liste-as na barra de pesquisa. Voc\u00ea pode separar cada palavra-chave pressionando <em>Entrar<\/em> em seu teclado. <\/p>\n\n\n\n<p>Lembre-se de que voc\u00ea tamb\u00e9m pode inserir seu dom\u00ednio para usar como filtro (na barra de pesquisa). Isso filtra todos os produtos, marcas ou servi\u00e7os que voc\u00ea n\u00e3o oferece em seu site de associa\u00e7\u00e3o, mas \u00e9 uma etapa opcional:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png\" alt=\"M\u00e9tricas de palavras-chave sugeridas\" class=\"wp-image-32298\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Al\u00e9m das pr\u00f3prias palavras-chave, voc\u00ea ter\u00e1 acesso a v\u00e1rias m\u00e9tricas \u00fateis. Voc\u00ea ver\u00e1 a m\u00e9dia de pesquisas mensais de cada palavra-chave, o n\u00edvel de concorr\u00eancia e v\u00e1rios outros pontos de dados.<\/p>\n\n\n\n<p>Recomendamos optar por <strong>palavras-chave com altas pesquisas mensais e concorr\u00eancia baixa a m\u00e9dia<\/strong>. Embora possa fazer sentido incluir algumas palavras-chave de alta concorr\u00eancia, voc\u00ea n\u00e3o quer que sua estrat\u00e9gia dependa apenas dessas palavras-chave.<\/p>\n\n\n\n<p>Seria prudente incluir tamb\u00e9m algumas palavras-chave de cauda longa. Elas s\u00e3o mais longas e hiperdirecionadas para seu conte\u00fado espec\u00edfico. Ao usar palavras-chave de cauda longa, voc\u00ea pode at\u00e9 mesmo fazer com que seu conte\u00fado <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"fazer com que seu conte\u00fado apare\u00e7a nas caixas de resposta do Google\">para aparecer nas caixas de resposta do Google<\/a>.<\/p>\n\n\n\n<p class=\"has-white-color has-theme-primary-background-color has-text-color has-background\">A <em><strong>PALAVRA-CHAVE DE CAUDA LONGA<\/strong><\/em> \u00e9 uma frase espec\u00edfica, de 3 a 5 palavras, relacionada \u00e0 sua palavra-chave principal. Ela ajuda voc\u00ea a alcan\u00e7ar um p\u00fablico menor que tem maior probabilidade de comprar o que voc\u00ea est\u00e1 vendendo. Por exemplo, se sua palavra-chave principal for <em><strong>podcast<\/strong><\/em>uma palavra-chave de cauda longa pode ser <em><strong>podcast de hist\u00f3ria antiga<\/strong><\/em>.<\/p>\n\n\n\n<p>Outra maneira de otimizar seu SEO usando essa ferramenta de palavras-chave \u00e9 encontrar <strong>perguntas espec\u00edficas<\/strong> que seu p\u00fablico est\u00e1 procurando. <\/p>\n\n\n\n<p>Voc\u00ea pode fazer isso depois de inserir suas palavras-chave iniciais. Basta selecionar <em>Adicionar filtro<\/em> ><em> Palavra-chave<\/em>e, em seguida, certifique-se de que <em>cont\u00e9m<\/em> e <em>Correspond\u00eancia de texto<\/em> s\u00e3o selecionados:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\" alt=\"Adi\u00e7\u00e3o de um filtro no Planejador de palavras-chave do Google.\" class=\"wp-image-32733\" width=\"350\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png 572w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-190x300.png 190w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-108x170.png 108w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-389x614.png 389w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-433x684.png 433w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-328x518.png 328w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter-99x156.png 99w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Pense nas perguntas que seu p\u00fablico pode estar fazendo e, em seguida, adicione palavras como \u201co que\u201d, \u201ccomo\u201d e \u201cpor que\u201d. Quando terminar, certifique-se de clicar em <em>Aplicar<\/em>. Essa \u00e9 uma estrat\u00e9gia \u00fatil, pois muitos de n\u00f3s digitamos nossas d\u00favidas diretamente na barra de pesquisa do Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-start-a-pay-per-click-ppc-ad-campaign\"><span class=\"ez-toc-section\" id=\"Step_3_Start_a_Pay-Per-Click_PPC_Ad_Campaign\"><\/span>Etapa 3: iniciar uma campanha de an\u00fancios PPC (Pay-Per-Click)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Com as palavras-chave certas, voc\u00ea deve estar pronto para <a href=\"https:\/\/memberpress.com\/pt\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"lan\u00e7ar uma estrat\u00e9gia de PPC bem-sucedida\">lan\u00e7ar uma estrat\u00e9gia de PPC bem-sucedida<\/a>. Isso significa que voc\u00ea pode come\u00e7ar a planejar sua <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-google-adwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campanha do Google Ads<\/a>.<\/p>\n\n\n\n<p>Primeiro, volte para <em>Ferramentas e configura\u00e7\u00f5es &gt; Planejamento &gt; Planejador de palavras-chave. <\/em>Em seguida, clique em <em>Obtenha o volume e as previs\u00f5es de pesquisa. <\/em>L\u00e1, voc\u00ea digitar\u00e1 uma lista de palavras-chave que deseja segmentar em sua campanha e pressionar\u00e1 <em>Come\u00e7ar a usar<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\" alt=\"Volume de pesquisa e previs\u00f5es para palavras-chave espec\u00edficas\" class=\"wp-image-32300\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png 966w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM-300x133.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM-768x341.png 768w\" sizes=\"(max-width: 966px) 100vw, 966px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Lembre-se de que voc\u00ea sempre pode editar essa lista antes de lan\u00e7ar seu an\u00fancio.<\/p>\n\n\n\n<p>O <strong>recurso de previs\u00e3o <\/strong>mostrar\u00e1 a voc\u00ea os resultados estimados da execu\u00e7\u00e3o dessa campanha publicit\u00e1ria. Isso inclui o n\u00famero de cliques e impress\u00f5es que seu an\u00fancio poder\u00e1 obter em 30 dias:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png\" alt=\"Previs\u00e3o de uma campanha publicit\u00e1ria\" class=\"wp-image-32301\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-300x144.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-768x369.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png 1044w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>A Keyword Tool tamb\u00e9m informar\u00e1 o custo total m\u00e9dio dessa campanha, bem como um or\u00e7amento di\u00e1rio. Al\u00e9m disso, voc\u00ea pode visualizar o <strong>taxa de cliques (CTR) <\/strong>e m\u00e9dia <strong>custo por clique (CPC)<\/strong>. <\/p>\n\n\n\n<p>Para obter informa\u00e7\u00f5es mais detalhadas, considere inserir sua taxa de convers\u00e3o prevista. Voc\u00ea pode fazer isso com a fun\u00e7\u00e3o <em>Adicionar taxa de convers\u00e3o<\/em> bot\u00e3o. Usando esse recurso, voc\u00ea pode ver o n\u00famero m\u00e9dio de convers\u00f5es por dia, que tipo de dispositivos os consumidores est\u00e3o usando e de que estados as convers\u00f5es est\u00e3o vindo. <\/p>\n\n\n\n<p>Al\u00e9m disso, antes de lan\u00e7ar sua campanha de an\u00fancios, voc\u00ea poder\u00e1 visualizar as m\u00e9tricas de cada palavra-chave. Voc\u00ea pode usar essas informa\u00e7\u00f5es para otimizar seu an\u00fancio.<\/p>\n\n\n\n<p>Se estiver vendo palavras-chave espec\u00edficas que n\u00e3o est\u00e3o relacionadas ao seu nicho, voc\u00ea pode rotul\u00e1-las como <a href=\"https:\/\/easyaffiliate.com\/blog\/use-negative-keywords-for-ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"palavras-chave negativas\"><strong>palavras-chave negativas<\/strong><\/a>. Ao excluir essas palavras de sua campanha publicit\u00e1ria, voc\u00ea pode evitar o direcionamento para o p\u00fablico errado. Dessa forma, voc\u00ea n\u00e3o estar\u00e1 desperdi\u00e7ando dinheiro.<\/p>\n\n\n\n<p>Por exemplo, se o seu site MemberPress fornece conselhos sobre perda de peso para mulheres, voc\u00ea vai querer direcionar seu an\u00fancio para um p\u00fablico feminino. Uma palavra-chave negativa \u00fatil nesse cen\u00e1rio poderia ser \u201cperda de gordura para homens\u201d:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png\" alt=\"Cria\u00e7\u00e3o de uma palavra-chave negativa\" class=\"wp-image-32303\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-300x102.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-768x262.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png 1301w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Voc\u00ea pode adicionar facilmente essas palavras-chave indesejadas no mesmo <em>volume e previs\u00f5es<\/em> guia. Basta navegar at\u00e9 <em>Palavras-chave negativas<\/em> e clique no \u00edcone de adi\u00e7\u00e3o azul (<em>+<\/em>).<\/p>\n\n\n\n<p>Depois de personalizar suas palavras-chave, \u00e9 hora de lan\u00e7ar seu an\u00fancio do Google. Clique em <em>Criar campanha<\/em> no canto superior direito da tela:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png\" alt=\"Crie uma campanha no Google Ads.\" class=\"wp-image-32740\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-300x121.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-768x309.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1536x619.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-2048x825.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-422x170.png 422w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-840x338.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1216x490.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1832x738.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-700x282.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-156x63.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1080x435.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Em seguida, d\u00ea um nome \u00e0 sua campanha publicit\u00e1ria. Em seguida, escolha o or\u00e7amento di\u00e1rio recomendado ou insira um valor personalizado e salve suas altera\u00e7\u00f5es.<\/p>\n\n\n\n<p>Ao fazer isso, voc\u00ea converter\u00e1 sua previs\u00e3o em uma nova campanha. Em seguida, voc\u00ea poder\u00e1 acess\u00e1-la por meio de sua <em>Campanhas<\/em> p\u00e1gina. Em seguida, clique em <em>Exibir campanha<\/em> para alterar as configura\u00e7\u00f5es conforme necess\u00e1rio.<\/p>\n\n\n\n<p>Depois de lan\u00e7ar um <a href=\"https:\/\/memberpress.com\/pt\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"campanha publicit\u00e1ria para seu site de associa\u00e7\u00e3o\">campanha publicit\u00e1ria para seu site MemberPress<\/a>Se voc\u00ea n\u00e3o tiver mais palavras-chave, ainda poder\u00e1 usar o Planejador de palavras-chave do Google para visualizar sua previs\u00e3o. No entanto, se voc\u00ea precisar alterar alguma palavra-chave, precisar\u00e1 fazer isso no <em>Campanha<\/em> configura\u00e7\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quando voc\u00ea lan\u00e7a seu primeiro site MemberPress, pode ser dif\u00edcil restringir seu foco e seu alvo <a href=\"https:\/\/memberpress.com\/pt\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"o p\u00fablico perfeito\">Seu p\u00fablico perfeito<\/a>. Felizmente, voc\u00ea pode usar o Planejador de palavras-chave do Google para encontrar visitantes de qualidade. Essa \u00e9 uma maneira eficaz de aumentar seu tr\u00e1fego na Web, aprimorar seu SEO e aumentar sua receita.<\/p>\n\n\n\n<p>Veja como voc\u00ea pode usar facilmente <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Planejador de palavras-chave do Google\">Planejador de palavras-chave do Google<\/a> para otimizar seu site de associa\u00e7\u00e3o e expandir seu alcance:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Acessar o Planejador de palavras-chave<\/li><li>Encontre novas palavras-chave<\/li><li>Iniciar uma campanha de an\u00fancios PPC<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre como usar o Planejador de palavras-chave do Google para seu site de associa\u00e7\u00e3o? Deixe-as na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p><strong><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de assinar nosso boletim informativo na se\u00e7\u00e3o <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> \u00e0 sua direita!<\/strong><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>When you\u2019re just getting started with your MemberPress site, low web traffic can be discouraging. Without the right tools for search engine optimization (SEO), you might struggle to market your content to the right audience. Fortunately, you can use Google\u2019s Keyword Planner to create a successful content marketing strategy. Once you\u2019ve properly set up this [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":33111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134,943],"tags":[941,86,182],"class_list":{"0":"post-32256","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-how-to-2","9":"category-lists","10":"tag-free-tools","11":"tag-google-search","12":"tag-seo","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Finding an audience for your membership site can be challenging. 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Nesta postagem, explicaremos como usar o Planejador de palavras-chave do Google para aumentar seu tr\u00e1fego na Web!","keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 19:13:15","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2022-01-21 17:05:07","updated":"2026-03-03 15:02:31"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/\" title=\"Content\">Content<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Use Google Keyword Planner to Ignite Your WordPress Site (In 3 Steps)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/"},{"label":"How to Use Google Keyword Planner to Ignite Your WordPress Site (In 3 Steps)","link":"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>When you're just getting started with your MemberPress site, low web traffic can be discouraging. Without the right <a href=\"https:\/\/memberpress.com\/blog\/best-seo-tools-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"tools for Search Engine Optimization (SEO)\">tools for search engine optimization (SEO)<\/a>, you might struggle to market your content to the right audience.<\/p>","content":[{"type":"text","data":"When you're just getting started with your MemberPress site, low web traffic can be discouraging. Without the right <a href=\"https:\/\/memberpress.com\/blog\/best-seo-tools-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"tools for Search Engine Optimization (SEO)\">tools for search engine optimization (SEO)<\/a>, you might struggle to market your content to the right audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Fortunately, you can use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google's Keyword Planner\">Google's Keyword Planner<\/a> to create a successful content marketing strategy. Once you've properly set up this tool, you can find important keywords to improve your SEO and <strong>drive more traffic to your site<\/strong>.<\/p>","content":[{"type":"text","data":"Fortunately, you can use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google's Keyword Planner\">Google's Keyword Planner<\/a> to create a successful content marketing strategy. Once you've properly set up this tool, you can find important keywords to improve your SEO and <strong>drive more traffic to your site<\/strong>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll discuss the features of Google Keyword Planner and how it can benefit your MemberPress site. Then, we'll provide you with a <strong>step-by-step guide<\/strong> on how to use this tool to start a <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pay-Per-Click (PPC) ad campaign\">pay-per-click (PPC) ad campaign<\/a>. Let's get started!<\/p>","content":[{"type":"text","data":"In this article, we'll discuss the features of Google Keyword Planner and how it can benefit your MemberPress site. Then, we'll provide you with a <strong>step-by-step guide<\/strong> on how to use this tool to start a <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Pay-Per-Click (PPC) ad campaign\">pay-per-click (PPC) ad campaign<\/a>. Let's get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"an-introduction-to-google-keyword-planner\">An Introduction to Google Keyword Planner<\/h2>","content":"Uma introdu\u00e7\u00e3o ao Planejador de palavras-chave do Google","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Google Keyword Planner is a <strong>free research tool.<\/strong> It's designed to help website owners analyze search trends by suggesting new keywords:<\/p>","content":[{"type":"text","data":"Google Keyword Planner is a <strong>free research tool.<\/strong> It's designed to help website owners analyze search trends by suggesting new keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png\" alt=\"Google Keyword Planner home page\" class=\"wp-image-32289\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM.png","alt":"Google Keyword Planner home page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-1.34.41-PM-1024x528.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":528,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Here are some of Google Keyword Planner's primary features:<\/p>","content":[{"type":"text","data":"Here are some of Google Keyword Planner's primary features:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Finds new keywords that are relevant to your website<\/li><li>Shows how often certain keywords are searched for<\/li><li>Enables you to research how keyword popularity has changed over time<\/li><li>Provides performance projections for chosen keywords<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Encontra novas palavras-chave que s\u00e3o relevantes para seu site<\/li><li>Mostra a frequ\u00eancia com que determinadas palavras-chave s\u00e3o pesquisadas<\/li><li>Permite que voc\u00ea pesquise como a popularidade das palavras-chave mudou ao longo do tempo<\/li><li>Fornece proje\u00e7\u00f5es de desempenho para as palavras-chave escolhidas<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With Keyword Planner, you can gain valuable insight into what your visitors are looking for. That way, you can use keywords to your advantage, and create the best marketing strategy possible.<\/p>","content":[{"type":"text","data":"With Keyword Planner, you can gain valuable insight into what your visitors are looking for. That way, you can use keywords to your advantage, and create the best marketing strategy possible."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"why-you-might-want-to-use-google-keyword-planner-for-your-memberpress-site\">Why You Might Want to Use Google Keyword Planner for Your MemberPress Site<\/h2>","content":"Por que voc\u00ea pode querer usar o Planejador de palavras-chave do Google para seu site MemberPress","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Incorporating relevant keywords into your content can be a great way to <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"improve your SEO\">improve your SEO<\/a>. When you use the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9247190?hl=en&amp;ref_topic=3175091\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"right keywords\">right keywords<\/a>, you signal to Google and other search engines what your content is all about. <\/p>","content":[{"type":"text","data":"Incorporating relevant keywords into your content can be a great way to <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"improve your SEO\">improve your SEO<\/a>. When you use the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9247190?hl=en&amp;ref_topic=3175091\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"right keywords\">right keywords<\/a>, you signal to Google and other search engines what your content is all about. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This makes it more likely that your pages will appear at the top of relevant search results:<\/p>","content":[{"type":"text","data":"This makes it more likely that your pages will appear at the top of relevant search results:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png\" alt=\"The results page for a &quot;best membership sites&quot; search in Google.\" class=\"wp-image-32729\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search.png","alt":"The results page for a &quot;best membership sites&quot; search in Google.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Best-membership-sites-search-1024x467.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":467,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>By using Keyword Planner to find commonly searched terms and phrases, you can target the exact language potential visitors are already using. This can connect your site to an audience already eager for content like yours. <\/p>","content":[{"type":"text","data":"By using Keyword Planner to find commonly searched terms and phrases, you can target the exact language potential visitors are already using. This can connect your site to an audience already eager for content like yours. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if you run a beauty MemberPress site, you may optimize for keywords such as \"beauty subscriptions\":<\/p>","content":[{"type":"text","data":"For example, if you run a beauty MemberPress site, you may optimize for keywords such as \"beauty subscriptions\":"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png\" alt=\"The results page for a &quot;beauty subscriptions&quot; search in Google.\" class=\"wp-image-32730\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search.png","alt":"The results page for a &quot;beauty subscriptions&quot; search in Google.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Beauty-subscriptions-search-1024x684.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":684,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Google Keyword Planner can also be a great tool when you're just starting out with your online business. You can use it to find keywords that attract <a href=\"https:\/\/memberpress.com\/blog\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"new, high-quality visitors\">new, high-quality visitors<\/a>.<\/p>","content":[{"type":"text","data":"Google Keyword Planner can also be a great tool when you're just starting out with your online business. You can use it to find keywords that attract <a href=\"https:\/\/memberpress.com\/blog\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"new, high-quality visitors\">new, high-quality visitors<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can also use Keyword Planner to launch targeted PPC marketing. Rather than blindly starting a <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Ads\">Google Ads<\/a> campaign, you can plan and develop a strategy based on high-performing keywords. <\/p>","content":[{"type":"text","data":"You can also use Keyword Planner to launch targeted PPC marketing. Rather than blindly starting a <a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Ads\">Google Ads<\/a> campaign, you can plan and develop a strategy based on high-performing keywords. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This can lead to increased visitors to your site, and in turn, a <a href=\"https:\/\/memberpress.com\/blog\/how-to-maximize-membership-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"maximize your membership revenue\">boost in your membership revenue<\/a>.  <\/p>","content":[{"type":"text","data":"This can lead to increased visitors to your site, and in turn, a <a href=\"https:\/\/memberpress.com\/blog\/how-to-maximize-membership-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"maximize your membership revenue\">boost in your membership revenue<\/a>.  "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"how-to-use-google-keyword-planner-for-your-memberpress-site-in-3-simple-steps\">How to Use Google Keyword Planner for Your MemberPress Site (In 3 Simple Steps)<\/h2>","content":"Como usar o Planejador de palavras-chave do Google para seu site MemberPress (em 3 etapas simples)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As we've seen, your membership site can greatly benefit from using Google Keyword Planner. Fortunately, it's quick and easy to get started using this free resource.<\/p>","content":[{"type":"text","data":"As we've seen, your membership site can greatly benefit from using Google Keyword Planner. Fortunately, it's quick and easy to get started using this free resource."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"step-1-access-keyword-planner\">Step 1: Access Keyword Planner<\/h3>","content":"Etapa 1: Acesse o Planejador de palavras-chave","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>To start using Google Keyword Planner, first sign in to your Google account. If you don't already have one, you'll need to <a href=\"https:\/\/accounts.google.com\/SignUp?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"create a new account\">create a new account<\/a>. It's best to use an account designated for your business, rather than a personal one.<\/p>","content":[{"type":"text","data":"To start using Google Keyword Planner, first sign in to your Google account. If you don't already have one, you'll need to <a href=\"https:\/\/accounts.google.com\/SignUp?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"create a new account\">create a new account<\/a>. It's best to use an account designated for your business, rather than a personal one."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then, navigate to the <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keyword Planner tool<\/a>. <strong>If you don't have a Google Ads account, you'll be prompted to sign up for one (it's free)<\/strong>. <\/p>","content":[{"type":"text","data":"Then, navigate to the <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keyword Planner tool<\/a>. <strong>If you don't have a Google Ads account, you'll be prompted to sign up for one (it's free)<\/strong>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you create a new Google Ads account, make sure to click on the small button that says <em>Switch to Expert Mode<\/em>. This will give you the option to avoid setting advertising goals (you can always come back and do so later if you like): <\/p>","content":[{"type":"text","data":"When you create a new Google Ads account, make sure to click on the small button that says <em>Switch to Expert Mode<\/em>. This will give you the option to avoid setting advertising goals (you can always come back and do so later if you like): "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png\" alt=\"Choosing an advertising goal on Keyword Planner\" class=\"wp-image-32291\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM.png","alt":"Choosing an advertising goal on Keyword Planner","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.39.30-PM-1024x548.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":548,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>To continue without advertising goals, click on <em>Create an account without a campaign<\/em> in the bottom-left part of the page:<\/p>","content":[{"type":"text","data":"To continue without advertising goals, click on <em>Create an account without a campaign<\/em> in the bottom-left part of the page:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg\" alt=\"create a Google ads account without setting up a campaign\" class=\"wp-image-33109\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot.jpg","alt":"create a Google ads account without setting up a campaign","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-ads-screenshot-1024x576.jpg","linkDestination":"media","align":"center"},"style":{"width":1024,"height":576,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You'll be asked to confirm your business information. Then click on <em>Submit<\/em>.<\/p>","content":[{"type":"text","data":"You'll be asked to confirm your business information. Then click on <em>Submit<\/em>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>On the following screen, navigate to the upper-right corner and go to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner<\/em>. Now you should have access to Google Keyword Planner. <\/p>","content":[{"type":"text","data":"On the following screen, navigate to the upper-right corner and go to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner<\/em>. Now you should have access to Google Keyword Planner. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"step-2-find-new-keywords\">Step 2: Find New Keywords <\/h3>","content":"Etapa 2: Encontre novas palavras-chave","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>In your Google Keyword Planner dashboard, you'll see two different options: <em>Discover New Keywords <\/em>and <em>Get Search Volume and Forecasts<\/em>. <\/p>","content":[{"type":"text","data":"In your Google Keyword Planner dashboard, you'll see two different options: <em>Discover New Keywords <\/em>and <em>Get Search Volume and Forecasts<\/em>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Let's start with <em>Discover New Keywords<\/em>:<\/p>","content":[{"type":"text","data":"Let's start with <em>Discover New Keywords<\/em>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png\" alt=\"Google Keyword dashboard\" class=\"wp-image-32294\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png","alt":"Google Keyword dashboard","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.54.40-PM.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":355,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Here, you can either start by simply searching keywords or entering your website's URL. If you have <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"an established membership site\">an established membership site<\/a>, you might consider entering your website's domain. <\/p>","content":[{"type":"text","data":"Here, you can either start by simply searching keywords or entering your website's URL. If you have <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"an established membership site\">an established membership site<\/a>, you might consider entering your website's domain. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The Google Keyword Tool will then analyze your site and provide keyword suggestions that align with your existing content. <\/p>","content":[{"type":"text","data":"The Google Keyword Tool will then analyze your site and provide keyword suggestions that align with your existing content. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To do this, you'll need to input your WordPress membership site's URL into the search bar, and then click on <em>Get Results<\/em>. Keep in mind that using specific pages from your site might be more effective in finding quality keywords.<\/p>","content":[{"type":"text","data":"To do this, you'll need to input your WordPress membership site's URL into the search bar, and then click on <em>Get Results<\/em>. Keep in mind that using specific pages from your site might be more effective in finding quality keywords."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As an example, we used the popular weight loss membership site <a href=\"https:\/\/kurbo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kurbo<\/a>. Searching the entire domain generated 766 different keywords. But when we narrowed our search to the \"How it works\" page, the results decreased to 147 keywords \u2013 a much more manageable and targeted amount:<\/p>","content":[{"type":"text","data":"As an example, we used the popular weight loss membership site <a href=\"https:\/\/kurbo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kurbo<\/a>. Searching the entire domain generated 766 different keywords. But when we narrowed our search to the \"How it works\" page, the results decreased to 147 keywords \u2013 a much more manageable and targeted amount:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png\" alt=\"Searching a domain name to find new keywords\" class=\"wp-image-32892\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png","alt":"Searching a domain name to find new keywords","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/google-keyword-search-kurbo.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":602,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If you haven't started your membership site yet, <strong>consider analyzing a competitor's website<\/strong>. Since its current content will likely be similar to your future site, you can use its domain to <a href=\"https:\/\/memberpress.com\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"generate ideas for new content\">generate ideas<\/a> for new material.<\/p>","content":[{"type":"text","data":"If you haven't started your membership site yet, <strong>consider analyzing a competitor's website<\/strong>. Since its current content will likely be similar to your future site, you can use its domain to <a href=\"https:\/\/memberpress.com\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"generate ideas for new content\">generate ideas<\/a> for new material."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Alternatively, when you click on <em>Start with Keywords<\/em>, you can enter specific details related to your membership site. These should be words or phrases that you believe <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"your target audience\">your target audience<\/a> may already be searching for:<\/p>","content":[{"type":"text","data":"Alternatively, when you click on <em>Start with Keywords<\/em>, you can enter specific details related to your membership site. These should be words or phrases that you believe <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"your target audience\">your target audience<\/a> may already be searching for:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png\" alt=\"Searching for keywords on Google Keyword Planner\" class=\"wp-image-32297\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM.png","alt":"Searching for keywords on Google Keyword Planner","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-2.57.39-PM-1024x485.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":485,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>It's best to include some specific details when you're looking for relevant keywords. For instance, if you're running a weight loss membership site, you might want to search for \"weight loss memberships\" and \"weight loss communities\", rather than just \"weight loss\":<\/p>","content":[{"type":"text","data":"It's best to include some specific details when you're looking for relevant keywords. For instance, if you're running a weight loss membership site, you might want to search for \"weight loss memberships\" and \"weight loss communities\", rather than just \"weight loss\":"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png\" alt=\"A search for weight loss related words in Google Keyword Planner.\" class=\"wp-image-32731\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search.png","alt":"A search for weight loss related words in Google Keyword Planner.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Weight-loss-keywords-search-1024x381.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":381,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>This is because <strong>more general keywords may not be as successful as specific ones<\/strong>, and they might be up against more competition.<\/p>","content":[{"type":"text","data":"This is because <strong>more general keywords may not be as successful as specific ones<\/strong>, and they might be up against more competition."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once you've decided on some keywords to start with, list them in the search bar. You can separate each keyword by hitting <em>Enter<\/em> on your keyboard. <\/p>","content":[{"type":"text","data":"Once you've decided on some keywords to start with, list them in the search bar. You can separate each keyword by hitting <em>Enter<\/em> on your keyboard. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keep in mind that you can also enter your domain to use as a filter (under the search bar). This filters out any products, brands, or services that you don't offer on your membership site, but is an optional step:<\/p>","content":[{"type":"text","data":"Keep in mind that you can also enter your domain to use as a filter (under the search bar). This filters out any products, brands, or services that you don't offer on your membership site, but is an optional step:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png\" alt=\"Suggested keyword metrics\" class=\"wp-image-32298\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM.png","alt":"Suggested keyword metrics","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-3.23.40-PM-1024x497.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":497,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Along with the keywords themselves, you'll get access to a bunch of useful metrics. You'll see each keyword's average monthly searches, level of competition, and several other data points.<\/p>","content":[{"type":"text","data":"Along with the keywords themselves, you'll get access to a bunch of useful metrics. You'll see each keyword's average monthly searches, level of competition, and several other data points."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We recommend opting for <strong>keywords with high monthly searches and low-to-medium competition<\/strong>. While it may make sense to include some high-competition keywords, you don't want your strategy to rely on those keywords alone.<\/p>","content":[{"type":"text","data":"We recommend opting for <strong>keywords with high monthly searches and low-to-medium competition<\/strong>. While it may make sense to include some high-competition keywords, you don't want your strategy to rely on those keywords alone."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You would be wise to include a few long-tail keywords as well. These are longer and hyper-targeted to your specific content. By using long-tail keywords, you can even get your content <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"get your content to appear in Google answer boxes\">to appear in Google answer boxes<\/a>.<\/p>","content":[{"type":"text","data":"You would be wise to include a few long-tail keywords as well. These are longer and hyper-targeted to your specific content. By using long-tail keywords, you can even get your content <a href=\"https:\/\/memberpress.com\/blog\/how-to-get-your-content-to-appear-in-google-answer-boxes\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"get your content to appear in Google answer boxes\">to appear in Google answer boxes<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p class=\"has-white-color has-theme-primary-background-color has-text-color has-background\">A <em><strong>LONG-TAIL KEYWORD<\/strong><\/em> is a specific, 3-5 word phrase related to your main keyword. It helps you reach a smaller audience who's more likely to buy what you're selling. For example, if your main keyword is <em><strong>podcast<\/strong><\/em>, a long-tail keyword might be <em><strong>ancient history podcast<\/strong><\/em>.<\/p>","content":[{"type":"text","data":"<p class=\"has-white-color has-theme-primary-background-color has-text-color has-background\">A <em><strong>LONG-TAIL KEYWORD<\/strong><\/em> is a specific, 3-5 word phrase related to your main keyword. It helps you reach a smaller audience who's more likely to buy what you're selling. For example, if your main keyword is <em><strong>podcast<\/strong><\/em>, a long-tail keyword might be <em><strong>ancient history podcast<\/strong><\/em>.<\/p>"}],"data":[],"style":{"textAlign":"left","color":"white","dropCap":false,"parent_style":{},"backgroundColor":"#000cff"}},{"type":"core\/paragraph","render":"<p>Another way to optimize your SEO using this keyword tool is by finding <strong>specific questions<\/strong> your audience is searching for. <\/p>","content":[{"type":"text","data":"Another way to optimize your SEO using this keyword tool is by finding <strong>specific questions<\/strong> your audience is searching for. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can do this after you enter your starting keywords. Simply choose <em>Add filter<\/em> &gt;<em> Keyword<\/em>, and then make sure <em>contains<\/em> and <em>Text Match<\/em> are selected:<\/p>","content":[{"type":"text","data":"You can do this after you enter your starting keywords. Simply choose <em>Add filter<\/em> &gt;<em> Keyword<\/em>, and then make sure <em>contains<\/em> and <em>Text Match<\/em> are selected:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png\" alt=\"Adding a filter in Google Keyword Planner.\" class=\"wp-image-32733\" width=\"350\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png","alt":"Adding a filter in Google Keyword Planner.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Add-filter.png","linkDestination":"media","align":"center"},"style":{"width":"350px","height":904,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Think about what questions your audience might be asking, and then add words such as \"what\", \"how\", and \"why\". When you're finished, make sure to click on <em>Apply<\/em>. This is a useful strategy, since many of us enter our doubts directly into the Google search bar.<\/p>","content":[{"type":"text","data":"Think about what questions your audience might be asking, and then add words such as \"what\", \"how\", and \"why\". When you're finished, make sure to click on <em>Apply<\/em>. This is a useful strategy, since many of us enter our doubts directly into the Google search bar."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\" id=\"step-3-start-a-pay-per-click-ppc-ad-campaign\">Step 3: Start a Pay-Per-Click (PPC) Ad Campaign<\/h3>","content":"Etapa 3: iniciar uma campanha de an\u00fancios PPC (Pay-Per-Click)","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>With the right keywords, you should be ready to <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"launch a successful PPC strategy\">launch a successful PPC strategy<\/a>. This means you can begin planning your <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-google-adwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads campaign<\/a>.<\/p>","content":[{"type":"text","data":"With the right keywords, you should be ready to <a href=\"https:\/\/memberpress.com\/blog\/a-crash-course-in-ppc-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"launch a successful PPC strategy\">launch a successful PPC strategy<\/a>. This means you can begin planning your <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-google-adwords\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ads campaign<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>First, go back to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner. <\/em>Then click on <em>Get search volume and forecasts. <\/em>There, you'll enter a list of keywords that you want to target in your campaign, and hit <em>Get Started<\/em>:<\/p>","content":[{"type":"text","data":"First, go back to <em>Tools &amp; Settings &gt; Planning &gt; Keyword Planner. <\/em>Then click on <em>Get search volume and forecasts. <\/em>There, you'll enter a list of keywords that you want to target in your campaign, and hit <em>Get Started<\/em>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png\" alt=\"Search volume and forecasts for targeted keywords\" class=\"wp-image-32300\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png","alt":"Search volume and forecasts for targeted keywords","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.14.22-PM.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":429,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Keep in mind that you can always edit this list before launching your ad.<\/p>","content":[{"type":"text","data":"Keep in mind that you can always edit this list before launching your ad."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The <strong>forecast feature <\/strong>will show you the estimated results of running this ad campaign. This includes the number of clicks and impressions your ad could gain over 30 days:<\/p>","content":[{"type":"text","data":"The <strong>forecast feature <\/strong>will show you the estimated results of running this ad campaign. This includes the number of clicks and impressions your ad could gain over 30 days:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png\" alt=\"Forecast of an ad campaign\" class=\"wp-image-32301\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM.png","alt":"Forecast of an ad campaign","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.23.17-PM-1024x492.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":492,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>The Keyword Tool will also tell you the average total cost of this campaign, as well as a daily budget. Additionally, you can view the <strong>click-through rate (CTR) <\/strong>and average <strong>cost-per-click (CPC)<\/strong>. <\/p>","content":[{"type":"text","data":"The Keyword Tool will also tell you the average total cost of this campaign, as well as a daily budget. Additionally, you can view the <strong>click-through rate (CTR) <\/strong>and average <strong>cost-per-click (CPC)<\/strong>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To get more detailed information, consider entering your anticipated conversion rate. You can do this with the <em>Add Conversion Rate<\/em> button. Using this feature, you can see the average number of conversions per day, what type of devices consumers are using, and what states the conversions are coming from. <\/p>","content":[{"type":"text","data":"To get more detailed information, consider entering your anticipated conversion rate. You can do this with the <em>Add Conversion Rate<\/em> button. Using this feature, you can see the average number of conversions per day, what type of devices consumers are using, and what states the conversions are coming from. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Furthermore, before launching your ad campaign, you will be able to view metrics on each keyword. You can use this information to optimize your ad.<\/p>","content":[{"type":"text","data":"Furthermore, before launching your ad campaign, you will be able to view metrics on each keyword. You can use this information to optimize your ad."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you're seeing specific keywords that aren't related to your niche, you can label them as <a href=\"https:\/\/easyaffiliate.com\/blog\/use-negative-keywords-for-ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"negative keywords\"><strong>negative keywords<\/strong><\/a>. By excluding these words from in your ad campaign, you can avoid avoid targeting the wrong audience. That way, you won't be wasting money.<\/p>","content":[{"type":"text","data":"If you're seeing specific keywords that aren't related to your niche, you can label them as <a href=\"https:\/\/easyaffiliate.com\/blog\/use-negative-keywords-for-ppc\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"negative keywords\"><strong>negative keywords<\/strong><\/a>. By excluding these words from in your ad campaign, you can avoid avoid targeting the wrong audience. That way, you won't be wasting money."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if your MemberPress site provides weight loss advice for women, you'll want to market your ad to a female audience. A useful negative keyword in this scenario might be \"fat loss for men\":<\/p>","content":[{"type":"text","data":"For example, if your MemberPress site provides weight loss advice for women, you'll want to market your ad to a female audience. A useful negative keyword in this scenario might be \"fat loss for men\":"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png\" alt=\"Creating a negative keyword\" class=\"wp-image-32303\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM.png","alt":"Creating a negative keyword","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-21-at-4.41.17-PM-1024x349.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":349,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can easily add these unwanted keywords in the same <em>volume and forecasts<\/em> tab. Simply navigate to <em>Negative Keywords<\/em> and click on the blue plus icon (<em>+<\/em>).<\/p>","content":[{"type":"text","data":"You can easily add these unwanted keywords in the same <em>volume and forecasts<\/em> tab. Simply navigate to <em>Negative Keywords<\/em> and click on the blue plus icon (<em>+<\/em>)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After you customize your keywords, it's time to launch your Google Ad. Click on <em>Create Campaign<\/em> in the top-right corner of your screen:<\/p>","content":[{"type":"text","data":"After you customize your keywords, it's time to launch your Google Ad. Click on <em>Create Campaign<\/em> in the top-right corner of your screen:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png\" alt=\"Create a campaign on Google Ads.\" class=\"wp-image-32740\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign.png","alt":"Create a campaign on Google Ads.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/Create-a-Google-Ads-campaign-1024x413.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":413,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Next, give your ad campaign a name. Then choose the recommended daily budget or enter a custom amount, and save your changes.<\/p>","content":[{"type":"text","data":"Next, give your ad campaign a name. Then choose the recommended daily budget or enter a custom amount, and save your changes."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>When you do this, you'll convert your forecast into a new campaign. Moving forwards, you can access it through your <em>Campaigns<\/em> page. Then click on <em>View Campaign<\/em> to change any settings as necessary.<\/p>","content":[{"type":"text","data":"When you do this, you'll convert your forecast into a new campaign. Moving forwards, you can access it through your <em>Campaigns<\/em> page. Then click on <em>View Campaign<\/em> to change any settings as necessary."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After launching an <a href=\"https:\/\/memberpress.com\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"ad campaign for your membership site\">ad campaign for your MemberPress site<\/a>, you can still use Google Keyword Planner to view its forecast. However, if you need to change any keywords, you'll need to do this in the <em>Campaign<\/em> settings.<\/p>","content":[{"type":"text","data":"After launching an <a href=\"https:\/\/memberpress.com\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"ad campaign for your membership site\">ad campaign for your MemberPress site<\/a>, you can still use Google Keyword Planner to view its forecast. However, if you need to change any keywords, you'll need to do this in the <em>Campaign<\/em> settings."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>When you launch your first MemberPress site, it can be difficult to narrow your focus and target <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"the perfect audience\">your perfect audience<\/a>. Fortunately, you can use Google Keyword Planner to find quality visitors. This is an effective way to boost your web traffic, improve your SEO, and increase your revenue.<\/p>","content":[{"type":"text","data":"When you launch your first MemberPress site, it can be difficult to narrow your focus and target <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"the perfect audience\">your perfect audience<\/a>. Fortunately, you can use Google Keyword Planner to find quality visitors. This is an effective way to boost your web traffic, improve your SEO, and increase your revenue."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here's how you can easily use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Keyword Planner\">Google Keyword Planner<\/a> to optimize your membership site and expand your reach:<\/p>","content":[{"type":"text","data":"Here's how you can easily use <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Google Keyword Planner\">Google Keyword Planner<\/a> to optimize your membership site and expand your reach:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Access Keyword Planner<\/li><li>Find new keywords<\/li><li>Start a PPC ad campaign<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Acessar o Planejador de palavras-chave<\/li><li>Encontre novas palavras-chave<\/li><li>Iniciar uma campanha de an\u00fancios PPC<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about using Google Keyword Planner for your membership site? Leave them in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about using Google Keyword Planner for your membership site? Leave them in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/strong><\/p>","content":[{"type":"text","data":"<strong><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/32256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=32256"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/32256\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/33111"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=32256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=32256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=32256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}