{"id":33840,"date":"2022-04-12T05:00:00","date_gmt":"2022-04-12T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=33840"},"modified":"2026-03-02T12:27:12","modified_gmt":"2026-03-02T17:27:12","slug":"build-email-list","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/","title":{"rendered":"Como criar uma lista de e-mails (5 dicas para iniciantes)"},"content":{"rendered":"<p>Sua lista de e-mails \u00e9 um dos ativos mais valiosos de seu neg\u00f3cio on-line. Entretanto, criar uma lista do zero pode parecer uma tarefa imposs\u00edvel. Afinal de contas, n\u00e3o \u00e9 poss\u00edvel obter endere\u00e7os de e-mail do nada.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a5b3b0b20f83\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a5b3b0b20f83\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/#What_an_Email_List_Is_And_Why_Your_Business_Needs_One\" >O que \u00e9 uma lista de e-mails (e por que sua empresa precisa de uma)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/#How_to_Build_an_Email_List_5_Tips\" >Como criar uma lista de e-mails (5 dicas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/#1_Choose_a_Dependable_Email_Marketing_Platform\" >1. Escolha uma plataforma confi\u00e1vel de marketing por e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/#2_Create_a_User-Friendly_Opt-In_Form\" >2. Crie um formul\u00e1rio de opt-in de f\u00e1cil utiliza\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/#3_Place_Your_Form_Strategically\" >3. Posicione seu formul\u00e1rio estrategicamente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/#4_Create_a_Unique_Landing_Page\" >4. Criar uma p\u00e1gina de destino exclusiva<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/#5_Offer_Freebies_Coupons_and_Content_Upgrades\" >5. Ofere\u00e7a brindes, cupons e atualiza\u00e7\u00f5es de conte\u00fado<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Felizmente, criar e aumentar sua lista de e-mails n\u00e3o \u00e9 t\u00e3o dif\u00edcil quanto parece. Com as ferramentas de marketing certas, formul\u00e1rios de opt-in de qualidade e uma estrat\u00e9gia focada, voc\u00ea ter\u00e1 uma longa lista de endere\u00e7os de e-mail em pouco tempo.<\/p>\n\n\n\n<p>Nesta postagem, apresentaremos a voc\u00ea as listas de e-mails e por que elas s\u00e3o importantes. Em seguida, daremos a voc\u00ea cinco dicas essenciais sobre como criar uma lista de e-mails para sua empresa. <\/p>\n\n\n\n<p>Vamos mergulhar de cabe\u00e7a!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-an-email-list-is-and-why-it-s-important-to-have-one\"><span class=\"ez-toc-section\" id=\"What_an_Email_List_Is_And_Why_Your_Business_Needs_One\"><\/span>O que \u00e9 uma lista de e-mails (e por que sua empresa precisa de uma)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voc\u00ea provavelmente sabe como gerenciar seu cat\u00e1logo de endere\u00e7os de e-mail pessoal. No entanto, ao administrar um neg\u00f3cio on-line (especialmente um com assinaturas ou associa\u00e7\u00f5es), seus contatos de e-mail assumem extrema import\u00e2ncia.<\/p>\n\n\n\n<p><strong>Sua lista de e-mail \u00e9 cada endere\u00e7o que voc\u00ea tem em seu arquivo.<\/strong> Normalmente, as empresas on-line obt\u00eam esses endere\u00e7os valiosos usando <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-lead-magnets-and-optins\/\" target=\"_blank\" rel=\"noreferrer noopener\">formul\u00e1rios opt-in<\/a> - formul\u00e1rios que solicitam aos visitantes do site que se inscrevam em algo. <\/p>\n\n\n\n<p>Voc\u00ea pode colocar esses elementos de inscri\u00e7\u00e3o em qualquer lugar do seu site ou at\u00e9 mesmo em um site individual. <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"p\u00e1gina de destino\">p\u00e1gina de destino<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1024x680.png\" alt=\"Formul\u00e1rio de ades\u00e3o ao Reformation.\" class=\"wp-image-33863\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1024x680.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-768x510.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1536x1020.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-840x558.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1031x684.png 1031w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1552x1030.png 1552w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-700x465.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1080x717.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Aumentar e manter uma lista de e-mails cheia de leads de qualidade \u00e9 <em>essenciais <\/em>para qualquer neg\u00f3cio on-line. Isso se deve ao fato de que <a href=\"https:\/\/memberpress.com\/go\/activecampaign\/\" title=\"campanha ativa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing por e-mail<\/a> \u00e9 <a href=\"https:\/\/brandshark.in\/is-email-marketing-strategy-still-relevant-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"ainda altamente relevante\">ainda altamente relevante<\/a>e um forte <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"campanha de marketing por e-mail\">campanha de e-mail<\/a> pode lhe render muito dinheiro. <\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode usar seu <strong>funil de marketing por e-mail<\/strong> para fazer todo tipo de coisa e obter todo tipo de informa\u00e7\u00e3o.<\/p>\n\n\n\n<p><strong><em>DEFINI\u00c7\u00c3O<\/em>: <\/strong>Um <strong>funil de marketing por e-mail<\/strong> \u00e9 como voc\u00ea chama a s\u00e9rie de e-mails que envia a um usu\u00e1rio para lev\u00e1-lo a um \u201cdestino\u201d final. O \u201cdestino\u201d \u00e9 alguma a\u00e7\u00e3o que voc\u00ea deseja que ele realize.<\/p>\n\n\n\n<p>Essas a\u00e7\u00f5es podem incluir coisas como...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inscreva-se para receber notifica\u00e7\u00f5es de postagens no blog<\/li>\n\n\n\n<li>Fazer uma compra<\/li>\n\n\n\n<li>Aproveite as vantagens de uma promo\u00e7\u00e3o de desconto<\/li>\n\n\n\n<li>Fa\u00e7a o download de um ebook<\/li>\n\n\n\n<li>Confira uma postagem no blog sobre os novos recursos<\/li>\n\n\n\n<li>Inscreva-se em um evento exclusivo para membros<\/li>\n\n\n\n<li>Preencher uma pesquisa com o cliente<\/li>\n<\/ul>\n\n\n\n<p>Como voc\u00ea pode ver, as informa\u00e7\u00f5es que voc\u00ea pode coletar e as coisas que pode fazer com uma lista de e-mails s\u00e3o muito valiosas. \u00c9 por isso que voc\u00ea deseja <strong>priorizar a cria\u00e7\u00e3o de sua lista de e-mails<\/strong>e fa\u00e7a do marketing por e-mail uma parte importante de sua estrat\u00e9gia de promo\u00e7\u00f5es.<\/p>\n\n\n\n<p>Dito isso, aqui est\u00e3o cinco dicas super\u00fateis para voc\u00ea come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-build-an-email-list-5-tips\"><span class=\"ez-toc-section\" id=\"How_to_Build_an_Email_List_5_Tips\"><\/span>Como criar uma lista de e-mails (5 dicas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A primeira coisa \u00e9 a primeira. Certifique-se de identificar seu p\u00fablico-alvo antes de come\u00e7ar a criar sua lista. Se voc\u00ea ainda n\u00e3o fez isso, d\u00ea uma olhada na postagem abaixo.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_18e69c0fab98f5a2bd52fd9bcfd76ce5\" href=\"https:\/\/memberpress.com\/pt\/blog\/finding-your-target-audience-for-your-membership-site\/\"  target=\"_blank\" class=\"button button-blue center\">LEIA &gt;&gt; Como identificar seu p\u00fablico-alvo (r\u00e1pido e gratuito)<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-choose-a-dependable-email-marketing-platform\"><span class=\"ez-toc-section\" id=\"1_Choose_a_Dependable_Email_Marketing_Platform\"><\/span>1. Escolha uma plataforma confi\u00e1vel de marketing por e-mail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Recomendamos escolher uma plataforma de marketing por e-mail para criar, expandir e gerenciar sua lista de e-mails. Dessa forma, voc\u00ea ter\u00e1 um hub central para sua estrat\u00e9gia. <\/p>\n\n\n\n<p>Um s\u00f3lido <a href=\"https:\/\/memberpress.com\/pt\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"software de e-mail\">software de e-mail<\/a> podem ajud\u00e1-lo a rastrear leads, criar sequ\u00eancias de e-mail e oferecer insights sobre seus dados de desempenho. Algumas plataformas tamb\u00e9m podem ajud\u00e1-lo a criar p\u00e1ginas de destino e formul\u00e1rios de opt-in. <\/p>\n\n\n\n<p>Recomendamos <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"ConvertKit\">ConvertKit<\/a> se voc\u00ea estiver apenas come\u00e7ando. Essa ferramenta avan\u00e7ada e f\u00e1cil de usar \u00e9 conhecida por seus amplos recursos e confiabilidade:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1024x486.png\" alt=\"P\u00e1gina inicial do ConvertKit.\" class=\"wp-image-33864\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1024x486.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-768x365.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1536x730.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-2048x973.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-358x170.png 358w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-840x399.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1216x578.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1832x870.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-700x333.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1080x513.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Com o plano gratuito do ConvertKit, voc\u00ea pode come\u00e7ar a coletar assinaturas imediatamente. No entanto, se voc\u00ea sabe que atingir\u00e1 o limite de 300 assinantes ou se est\u00e1 procurando recursos mais avan\u00e7ados, talvez seja melhor verificar um dos planos do ConvertKit. <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">O<\/a> planos pagos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-create-a-user-friendly-opt-in-form\"><span class=\"ez-toc-section\" id=\"2_Create_a_User-Friendly_Opt-In_Form\"><\/span>2. Crie um formul\u00e1rio de opt-in de f\u00e1cil utiliza\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Um formul\u00e1rio de opt-in s\u00f3lido \u00e9 a base de uma lista de e-mail bem-sucedida. Ele deve ser simples, mas com apar\u00eancia profissional. Mais importante ainda, deve ser f\u00e1cil de ser preenchido pelos usu\u00e1rios.<\/p>\n\n\n\n<p>Normalmente, quanto menos campos de formul\u00e1rio o usu\u00e1rio tiver que preencher, maior ser\u00e1 a probabilidade de ele concluir o processo de inscri\u00e7\u00e3o:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1024x762.png\" alt=\"Um formul\u00e1rio simples de opt-in \u00e9 a base de como criar uma lista de e-mails. \" class=\"wp-image-33868\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1024x762.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-768x572.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1536x1143.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-228x170.png 228w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-825x614.png 825w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-919x684.png 919w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1384x1030.png 1384w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-696x518.png 696w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-156x116.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1080x804.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form.png 1596w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Portanto, recomendamos solicitar apenas endere\u00e7os de e-mail para come\u00e7ar. No entanto, se quiser adotar uma abordagem mais personalizada, voc\u00ea tamb\u00e9m pode solicitar nomes de clientes.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea deve considerar a cria\u00e7\u00e3o de um formul\u00e1rio <a href=\"https:\/\/memberpress.com\/pt\/blog\/building-your-brand-with-typography\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"alinhado com sua marca\">alinhado com sua marca<\/a>. Por exemplo, se voc\u00ea usa fontes e paletas de cores espec\u00edficas, certifique-se de mant\u00ea-las. Al\u00e9m disso, considere incluir uma breve mensagem que transmita a voz de sua marca. <\/p>\n\n\n\n<p>Normalmente, uma boa plataforma de marketing por e-mail inclui um construtor de formul\u00e1rios opt-in. Se voc\u00ea tiver a op\u00e7\u00e3o, poder\u00e1 come\u00e7ar a criar seus formul\u00e1rios de marketing por e-mail l\u00e1. <\/p>\n\n\n\n<p>Caso contr\u00e1rio, outra \u00f3tima op\u00e7\u00e3o \u00e9 <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"OptinMonster\">OptinMonster<\/a>. Essa ferramenta pr\u00e1tica oferece modelos avan\u00e7ados de formul\u00e1rios, efeitos personalizados e muito mais. <\/p>\n\n\n\n<p>Al\u00e9m disso, se voc\u00ea for um usu\u00e1rio do MemberPress, o <a href=\"https:\/\/memberpress.com\/pt\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Integra\u00e7\u00e3o com o OptinMonster<\/a> permitir\u00e1 que voc\u00ea crie um campo de contato de e-mail para aparecer enquanto os usu\u00e1rios estiverem navegando em associa\u00e7\u00f5es e cursos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-strategically-place-your-form\"><span class=\"ez-toc-section\" id=\"3_Place_Your_Form_Strategically\"><\/span>3. Posicione seu formul\u00e1rio estrategicamente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Depois de criar um formul\u00e1rio simples e de acordo com a marca, voc\u00ea dever\u00e1 coloc\u00e1-lo estrategicamente em seu site de associa\u00e7\u00e3o. Cada um tem suas prefer\u00eancias, mas h\u00e1 tr\u00eas pontos testados e aprovados a serem considerados...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coloque-o no final de cada postagem<\/li>\n\n\n\n<li>Coloque-o no cabe\u00e7alho de seu site<\/li>\n\n\n\n<li>Criar um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"formul\u00e1rio pop-up\">formul\u00e1rio pop-up<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1024x521.png\" alt=\"Formul\u00e1rio pop-up de opt-in para a Everlane.\" class=\"wp-image-33866\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-300x153.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-768x391.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1536x782.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-2048x1043.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-840x428.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1216x619.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1832x933.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1080x550.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Os pop-ups podem ser altamente eficazes para gerar novos leads. No entanto, certifique-se de us\u00e1-los com sabedoria. Se voc\u00ea abusar deles, corre o risco de irritar seus membros em potencial. <\/p>\n\n\n\n<p>Independentemente de sua prefer\u00eancia, recomendamos usar o formul\u00e1rio de opt-in em v\u00e1rios locais do seu site. Dessa forma, se um assinante em potencial n\u00e3o quiser se inscrever inicialmente, mas mudar de ideia mais tarde, ele poder\u00e1 navegar facilmente at\u00e9 o formul\u00e1rio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-create-a-unique-landing-page\"><span class=\"ez-toc-section\" id=\"4_Create_a_Unique_Landing_Page\"><\/span>4. Criar uma p\u00e1gina de destino exclusiva<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uma p\u00e1gina de destino \u00e9 separada do conte\u00fado principal do seu site. Normalmente, essa p\u00e1gina tem uma \u00fanica finalidade: <strong>gera\u00e7\u00e3o de leads<\/strong>. <\/p>\n\n\n\n<p>Normalmente, uma p\u00e1gina de destino inclui uma chamada para a\u00e7\u00e3o (CTA) espec\u00edfica, incentivando os visitantes a fazer algo. Ela tamb\u00e9m solicita os detalhes do cliente:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1024x519.png\" alt=\"P\u00e1gina de destino da Curology.\" class=\"wp-image-33869\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1024x519.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-768x389.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1536x778.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-2048x1038.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-336x170.png 336w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-840x426.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1216x616.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1832x928.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-700x355.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1080x547.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Na verdade, uma p\u00e1gina de destino de alta convers\u00e3o geralmente <em>somente <\/em>cont\u00e9m um formul\u00e1rio de opt-in. Essa estrutura hiperfocada pode ser mais eficaz porque elimina as distra\u00e7\u00f5es para o usu\u00e1rio. No entanto, lembre-se de que esse layout n\u00e3o exclui os formul\u00e1rios de conversa\u00e7\u00e3o com cliques.<\/p>\n\n\n\n<p>Embora voc\u00ea queira manter o conte\u00fado m\u00ednimo aqui, considere incorporar o logotipo da sua marca e outros elementos visuais exclusivos. <\/p>\n\n\n\n<p>Al\u00e9m disso, diferentemente dos formul\u00e1rios, voc\u00ea pode aproveitar <a href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)\">otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a> em uma p\u00e1gina de destino. Isso significa que voc\u00ea deve considerar a inclus\u00e3o de palavras-chave e a otimiza\u00e7\u00e3o de todas as imagens com texto alternativo.<\/p>\n\n\n\n<p><strong><em>DEFINI\u00c7\u00c3O:<\/em> <\/strong>Texto alternativo <strong>(tamb\u00e9m chamado de \u201catributos alt\u201d, \u201ctags alt\u201d ou \u201cdescri\u00e7\u00f5es alt\u201d) \u00e9 um texto adicionado ao c\u00f3digo HTML de uma imagem. O objetivo principal do texto \u00e9 descrever a imagem para pessoas com defici\u00eancia visual.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-offer-freebies-coupons-and-content-upgrades\"><span class=\"ez-toc-section\" id=\"5_Offer_Freebies_Coupons_and_Content_Upgrades\"><\/span>5. Ofere\u00e7a brindes, cupons e atualiza\u00e7\u00f5es de conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Se quiser levar sua lista de e-mails para o pr\u00f3ximo n\u00edvel, considere a possibilidade de incentivar seus usu\u00e1rios a se inscreverem. H\u00e1 muitas maneiras de fazer isso.<\/p>\n\n\n\n<p>Lembre-se de que o que conta \u00e9 o pensamento, portanto, sua oferta n\u00e3o precisa ser grande. No entanto, ela precisa fornecer algum valor. <\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode oferecer um pequeno presente, um desconto ou um <a href=\"https:\/\/easyaffiliate.com\/blog\/types-of-content-upgrades\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"atualiza\u00e7\u00e3o de conte\u00fado\">atualiza\u00e7\u00e3o de conte\u00fado<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-1024x839.png\" alt=\"Formul\u00e1rio de opt-in da BirchBox com $5 de desconto e 15% de desconto.\" class=\"wp-image-33867\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-1024x839.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-300x246.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-768x629.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-207x170.png 207w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-749x614.png 749w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-835x684.png 835w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-632x518.png 632w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-156x128.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form.png 1052w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Em vez disso, voc\u00ea poderia <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"fazer um sorteio nas m\u00eddias sociais\">fazer um sorteio nas m\u00eddias sociais<\/a>. O resultado final \u00e9 fazer com que seus usu\u00e1rios sintam que voc\u00ea est\u00e1 investindo neles. Esse m\u00e9todo tamb\u00e9m pode levar a uma maior fidelidade do cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Criar uma lista de e-mails do zero pode parecer uma tarefa imposs\u00edvel. No entanto, toda empresa bem-sucedida precisar\u00e1 de um banco de contatos de e-mail para ajudar a impulsionar seus neg\u00f3cios. <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-website-sales-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">funil de vendas<\/a>. Felizmente, aumentar seu cat\u00e1logo de endere\u00e7os n\u00e3o \u00e9 t\u00e3o complicado quanto parece.<\/p>\n\n\n\n<p>Agora, vamos analisar rapidamente nossas cinco dicas sobre como criar uma lista de e-mails:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Escolha uma plataforma confi\u00e1vel de marketing por e-mail, como <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"ConvertKit\">ConvertKit<\/a>.<\/li>\n\n\n\n<li>Crie um formul\u00e1rio de opt-in f\u00e1cil de usar usando um plug-in como <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"OptinMonster\">OptinMonster<\/a>.<\/li>\n\n\n\n<li>Posicione seu formul\u00e1rio estrategicamente.<\/li>\n\n\n\n<li>Crie uma p\u00e1gina de destino exclusiva.<\/li>\n\n\n\n<li>Ofere\u00e7a brindes e atualiza\u00e7\u00f5es de conte\u00fado.<\/li>\n<\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre como criar sua lista de e-mails? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de assinar nosso boletim informativo na se\u00e7\u00e3o <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> \u00e0 sua direita!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Your email list is one of your most valuable online business assets. However, creating one from scratch may seem like an impossible task. After all, you can\u2019t pull email addresses out of thin air. Fortunately, creating and growing your email list isn\u2019t as hard as it may seem. With the right marketing tools, quality opt-in [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":34606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[231],"tags":[],"class_list":{"0":"post-33840","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-emails","8":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Wondering how to build an email list to grow your membership site using email marketing tactics? 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