{"id":33840,"date":"2022-04-12T05:00:00","date_gmt":"2022-04-12T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=33840"},"modified":"2026-03-02T12:27:12","modified_gmt":"2026-03-02T17:27:12","slug":"build-email-list","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/","title":{"rendered":"Como criar uma lista de e-mails (5 dicas para iniciantes)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Sua lista de e-mails \u00e9 um dos ativos mais valiosos do seu neg\u00f3cio online. No entanto, criar uma do zero pode parecer uma tarefa imposs\u00edvel. Afinal, n\u00e3o d\u00e1 para inventar endere\u00e7os de e-mail do nada.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6acbcf4e5dacf\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6acbcf4e5dacf\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/#What_an_Email_List_Is_And_Why_Your_Business_Needs_One\" >O que \u00e9 uma lista de e-mails (e por que sua empresa precisa de uma)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/#How_to_Build_an_Email_List_5_Tips\" >Como criar uma lista de e-mails (5 dicas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/#1_Choose_a_Dependable_Email_Marketing_Platform\" >1. Escolha uma plataforma confi\u00e1vel de marketing por e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/#2_Create_a_User-Friendly_Opt-In_Form\" >2. Crie um formul\u00e1rio de opt-in de f\u00e1cil utiliza\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/#3_Place_Your_Form_Strategically\" >3. Posicione seu formul\u00e1rio estrategicamente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/#4_Create_a_Unique_Landing_Page\" >4. Criar uma p\u00e1gina de destino exclusiva<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/#5_Offer_Freebies_Coupons_and_Content_Upgrades\" >5. Ofere\u00e7a brindes, cupons e atualiza\u00e7\u00f5es de conte\u00fado<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, criar e ampliar sua lista de e-mails n\u00e3o \u00e9 t\u00e3o dif\u00edcil quanto pode parecer. Com as ferramentas de marketing certas, formul\u00e1rios de inscri\u00e7\u00e3o de qualidade e uma estrat\u00e9gia bem direcionada, voc\u00ea ter\u00e1 uma lista extensa de endere\u00e7os de e-mail em pouco tempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta postagem, vamos apresentar as listas de e-mails e explicar por que elas s\u00e3o importantes. Em seguida, daremos cinco dicas essenciais sobre como criar uma lista de e-mails para a sua empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-an-email-list-is-and-why-it-s-important-to-have-one\"><span class=\"ez-toc-section\" id=\"What_an_Email_List_Is_And_Why_Your_Business_Needs_One\"><\/span>O que \u00e9 uma lista de e-mails (e por que sua empresa precisa de uma)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea provavelmente sabe como gerenciar seu cat\u00e1logo de endere\u00e7os de e-mail pessoal. No entanto, ao administrar um neg\u00f3cio on-line (especialmente um com assinaturas ou associa\u00e7\u00f5es), seus contatos de e-mail assumem extrema import\u00e2ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sua lista de e-mail \u00e9 cada endere\u00e7o que voc\u00ea tem em seu arquivo.<\/strong> Normalmente, as empresas on-line obt\u00eam esses endere\u00e7os valiosos usando <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-lead-magnets-and-optins\/\" target=\"_blank\" rel=\"noreferrer noopener\">formul\u00e1rios opt-in<\/a> - formul\u00e1rios que solicitam aos visitantes do site que se inscrevam em algo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode colocar esses elementos de inscri\u00e7\u00e3o em qualquer lugar do seu site ou at\u00e9 mesmo em um site individual. <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"p\u00e1gina de destino\">p\u00e1gina de destino<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1024x680.png\" alt=\"Formul\u00e1rio de ades\u00e3o ao Reformation.\" class=\"wp-image-33863\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1024x680.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-768x510.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1536x1020.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-840x558.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1031x684.png 1031w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1552x1030.png 1552w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-700x465.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page-1080x717.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Simple-landing-page.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Aumentar e manter uma lista de e-mails cheia de leads de qualidade \u00e9 <em>essenciais <\/em>para qualquer neg\u00f3cio online. Isso porque o marketing por e-mail \u00e9 <a href=\"https:\/\/brandshark.in\/is-email-marketing-strategy-still-relevant-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"ainda altamente relevante\">ainda altamente relevante<\/a>e um forte <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\" title=\"campanha de marketing por e-mail\">campanha de e-mail<\/a> pode lhe render muito dinheiro. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea pode usar seu <strong>funil de marketing por e-mail<\/strong> para fazer todo tipo de coisa e obter todo tipo de informa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>DEFINI\u00c7\u00c3O<\/em>: <\/strong>Um <strong>funil de marketing por e-mail<\/strong> \u00e9 como voc\u00ea chama a s\u00e9rie de e-mails que envia a um usu\u00e1rio para lev\u00e1-lo a um \"destino\" final. O \"destino\" \u00e9 alguma a\u00e7\u00e3o que voc\u00ea deseja que ele realize.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas a\u00e7\u00f5es podem incluir coisas como...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inscreva-se para receber notifica\u00e7\u00f5es de postagens no blog<\/li>\n\n\n\n<li>Fazer uma compra<\/li>\n\n\n\n<li>Aproveite as vantagens de uma promo\u00e7\u00e3o de desconto<\/li>\n\n\n\n<li>Fa\u00e7a o download de um ebook<\/li>\n\n\n\n<li>Confira uma postagem no blog sobre os novos recursos<\/li>\n\n\n\n<li>Inscreva-se em um evento exclusivo para membros<\/li>\n\n\n\n<li>Preencher uma pesquisa com o cliente<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea pode ver, as informa\u00e7\u00f5es que \u00e9 poss\u00edvel coletar e as a\u00e7\u00f5es que podem ser realizadas com uma lista de e-mails s\u00e3o bastante valiosas. \u00c9 por isso que voc\u00ea deve <strong>priorizar a cria\u00e7\u00e3o de sua lista de e-mails<\/strong>e fa\u00e7a do marketing por e-mail uma parte importante de sua estrat\u00e9gia de promo\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dito isso, aqui est\u00e3o cinco dicas super\u00fateis para voc\u00ea come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-build-an-email-list-5-tips\"><span class=\"ez-toc-section\" id=\"How_to_Build_an_Email_List_5_Tips\"><\/span>Como criar uma lista de e-mails (5 dicas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiro, o mais importante. Certifique-se de identificar seu p\u00fablico-alvo antes de come\u00e7ar a montar sua lista. Se voc\u00ea ainda n\u00e3o fez isso, d\u00ea uma olhada no post abaixo.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_18e69c0fab98f5a2bd52fd9bcfd76ce5\" href=\"https:\/\/memberpress.com\/pt\/blog\/finding-your-target-audience-for-your-membership-site\/\"  target=\"_blank\" class=\"button button-blue center\">LEIA &gt;&gt; Como identificar seu p\u00fablico-alvo (r\u00e1pido e gratuito)<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-choose-a-dependable-email-marketing-platform\"><span class=\"ez-toc-section\" id=\"1_Choose_a_Dependable_Email_Marketing_Platform\"><\/span>1. Escolha uma plataforma confi\u00e1vel de marketing por e-mail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Recomendamos escolher uma plataforma de marketing por e-mail para criar, expandir e gerenciar sua lista de e-mails. Dessa forma, voc\u00ea ter\u00e1 um hub central para sua estrat\u00e9gia. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um s\u00f3lido <a href=\"https:\/\/memberpress.com\/pt\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"software de e-mail\">software de e-mail<\/a> podem ajud\u00e1-lo a rastrear leads, criar sequ\u00eancias de e-mail e oferecer insights sobre seus dados de desempenho. Algumas plataformas tamb\u00e9m podem ajud\u00e1-lo a criar p\u00e1ginas de destino e formul\u00e1rios de opt-in. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recomendamos <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"ConvertKit\">ConvertKit<\/a> se voc\u00ea est\u00e1 apenas come\u00e7ando. Essa ferramenta poderosa e f\u00e1cil de usar \u00e9 bem conhecida por seus recursos abrangentes e por sua confiabilidade:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1024x486.png\" alt=\"P\u00e1gina inicial do ConvertKit.\" class=\"wp-image-33864\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1024x486.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-300x143.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-768x365.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1536x730.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-2048x973.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-358x170.png 358w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-840x399.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1216x578.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1832x870.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-700x333.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/ConvertKit-homepage-1080x513.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Com o plano gratuito do ConvertKit, voc\u00ea pode come\u00e7ar a coletar inscri\u00e7\u00f5es imediatamente. No entanto, se voc\u00ea sabe que vai atingir o limite de 300 assinantes ou se est\u00e1 procurando recursos mais avan\u00e7ados, talvez seja interessante conferir um dos <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">O ConvertKit\u2019s<\/a> planos pagos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-create-a-user-friendly-opt-in-form\"><span class=\"ez-toc-section\" id=\"2_Create_a_User-Friendly_Opt-In_Form\"><\/span>2. Crie um formul\u00e1rio de opt-in de f\u00e1cil utiliza\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um formul\u00e1rio de opt-in s\u00f3lido \u00e9 a base de uma lista de e-mail bem-sucedida. Ele deve ser simples, mas com apar\u00eancia profissional. Mais importante ainda, deve ser f\u00e1cil de ser preenchido pelos usu\u00e1rios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, quanto menos campos de formul\u00e1rio o usu\u00e1rio tiver que preencher, maior ser\u00e1 a probabilidade de ele concluir o processo de inscri\u00e7\u00e3o:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1024x762.png\" alt=\"Um formul\u00e1rio simples de opt-in \u00e9 a base de como criar uma lista de e-mails. \" class=\"wp-image-33868\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1024x762.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-768x572.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1536x1143.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-228x170.png 228w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-825x614.png 825w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-919x684.png 919w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1384x1030.png 1384w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-696x518.png 696w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-156x116.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form-1080x804.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/opt-in-form.png 1596w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Portanto, recomendamos solicitar apenas endere\u00e7os de e-mail para come\u00e7ar. No entanto, se quiser adotar uma abordagem mais personalizada, voc\u00ea tamb\u00e9m pode solicitar nomes de clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea deve considerar a cria\u00e7\u00e3o de um formul\u00e1rio <a href=\"https:\/\/memberpress.com\/pt\/blog\/building-your-brand-with-typography\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"alinhado com sua marca\">alinhado com sua marca<\/a>. Por exemplo, se voc\u00ea usa fontes e paletas de cores espec\u00edficas, certifique-se de mant\u00ea-las. Al\u00e9m disso, considere incluir uma breve mensagem que transmita a voz de sua marca. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, uma boa plataforma de marketing por e-mail inclui um construtor de formul\u00e1rios opt-in. Se voc\u00ea tiver a op\u00e7\u00e3o, poder\u00e1 come\u00e7ar a criar seus formul\u00e1rios de marketing por e-mail l\u00e1. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caso contr\u00e1rio, outra \u00f3tima op\u00e7\u00e3o \u00e9 <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"OptinMonster\">OptinMonster<\/a>. Essa ferramenta pr\u00e1tica oferece modelos avan\u00e7ados de formul\u00e1rios, efeitos personalizados e muito mais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, se voc\u00ea for um usu\u00e1rio do MemberPress, o <a href=\"https:\/\/memberpress.com\/pt\/addons\/optinmonster\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Integra\u00e7\u00e3o com o OptinMonster<\/a> permitir\u00e1 que voc\u00ea crie um campo de contato de e-mail para aparecer enquanto os usu\u00e1rios estiverem navegando em associa\u00e7\u00f5es e cursos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-strategically-place-your-form\"><span class=\"ez-toc-section\" id=\"3_Place_Your_Form_Strategically\"><\/span>3. Posicione seu formul\u00e1rio estrategicamente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de criar um formul\u00e1rio simples e alinhado \u00e0 identidade da marca, \u00e9 recomend\u00e1vel posicion\u00e1-lo estrategicamente no seu site de assinaturas. Cada um tem suas prefer\u00eancias, mas h\u00e1 tr\u00eas locais comprovadamente eficazes a serem considerados\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coloque-o no final de cada postagem<\/li>\n\n\n\n<li>Coloque-o no cabe\u00e7alho do seu site<\/li>\n\n\n\n<li>Criar um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"formul\u00e1rio pop-up\">formul\u00e1rio pop-up<\/a><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1024x521.png\" alt=\"Formul\u00e1rio pop-up de opt-in para a Everlane.\" class=\"wp-image-33866\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-300x153.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-768x391.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1536x782.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-2048x1043.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-840x428.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1216x619.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1832x933.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Popup-form-1080x550.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Os pop-ups podem ser altamente eficazes para gerar novos leads. No entanto, certifique-se de us\u00e1-los com sabedoria. Se voc\u00ea abusar deles, corre o risco de irritar seus membros em potencial. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Independentemente da sua prefer\u00eancia, recomendamos que voc\u00ea coloque o formul\u00e1rio de inscri\u00e7\u00e3o em v\u00e1rios locais do seu site. Dessa forma, se um poss\u00edvel assinante n\u00e3o quiser se inscrever inicialmente, mas mudar de ideia mais tarde, ele poder\u00e1 acessar facilmente o seu formul\u00e1rio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-create-a-unique-landing-page\"><span class=\"ez-toc-section\" id=\"4_Create_a_Unique_Landing_Page\"><\/span>4. Criar uma p\u00e1gina de destino exclusiva<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma p\u00e1gina de destino \u00e9 separada do conte\u00fado principal do seu site. Normalmente, essa p\u00e1gina tem uma \u00fanica finalidade: <strong>gera\u00e7\u00e3o de leads<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Normalmente, uma p\u00e1gina de destino inclui uma chamada para a\u00e7\u00e3o (CTA) espec\u00edfica, incentivando os visitantes a fazer algo. Ela tamb\u00e9m solicita os detalhes do cliente:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1024x519.png\" alt=\"P\u00e1gina de destino da Curology.\" class=\"wp-image-33869\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1024x519.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-768x389.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1536x778.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-2048x1038.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-336x170.png 336w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-840x426.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1216x616.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1832x928.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-700x355.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Curology-landing-page-1080x547.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Na verdade, uma p\u00e1gina de destino de alta convers\u00e3o geralmente <em>somente <\/em>cont\u00e9m um formul\u00e1rio de inscri\u00e7\u00e3o. Essa estrutura altamente focada pode ser mais eficaz, pois elimina distra\u00e7\u00f5es para o usu\u00e1rio. No entanto, lembre-se de que esse layout n\u00e3o exclui a possibilidade de formul\u00e1rios interativos com cliques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora seja recomend\u00e1vel manter o conte\u00fado minimalista aqui, considere incluir o logotipo da sua marca e outros elementos visuais exclusivos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, diferentemente dos formul\u00e1rios, voc\u00ea pode aproveitar <a href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)\">otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a> em uma p\u00e1gina de destino. Isso significa que voc\u00ea deve considerar a inclus\u00e3o de palavras-chave e a otimiza\u00e7\u00e3o de todas as imagens com texto alternativo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>DEFINI\u00c7\u00c3O:<\/em> <\/strong>Texto alternativo <strong>(tamb\u00e9m chamados de \u201catributos alt\u201d, \u201ctags alt\u201d ou \u201cdescri\u00e7\u00f5es alt\u201d) \u00e9 um texto adicionado ao c\u00f3digo HTML de uma imagem. O principal objetivo desse texto \u00e9 descrever a imagem para pessoas com defici\u00eancia visual.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-offer-freebies-coupons-and-content-upgrades\"><span class=\"ez-toc-section\" id=\"5_Offer_Freebies_Coupons_and_Content_Upgrades\"><\/span>5. Ofere\u00e7a brindes, cupons e atualiza\u00e7\u00f5es de conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se quiser levar sua lista de e-mails para o pr\u00f3ximo n\u00edvel, considere a possibilidade de incentivar seus usu\u00e1rios a se inscreverem. H\u00e1 muitas maneiras de fazer isso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se: o que importa \u00e9 a inten\u00e7\u00e3o, ent\u00e3o sua oferta n\u00e3o precisa ser grande. No entanto, ela precisa agregar algum valor. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, voc\u00ea pode oferecer um pequeno presente, um desconto ou um <a href=\"https:\/\/easyaffiliate.com\/blog\/types-of-content-upgrades\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"atualiza\u00e7\u00e3o de conte\u00fado\">atualiza\u00e7\u00e3o de conte\u00fado<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-1024x839.png\" alt=\"Formul\u00e1rio de opt-in da BirchBox com $5 de desconto e 15% de desconto.\" class=\"wp-image-33867\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-1024x839.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-300x246.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-768x629.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-207x170.png 207w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-749x614.png 749w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-835x684.png 835w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-632x518.png 632w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form-156x128.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/02\/Birchbox-opt-in-form.png 1052w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Em vez disso, voc\u00ea poderia <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"fazer um sorteio nas m\u00eddias sociais\">fazer um sorteio nas m\u00eddias sociais<\/a>. O resultado final \u00e9 fazer com que seus usu\u00e1rios sintam que voc\u00ea est\u00e1 investindo neles. Esse m\u00e9todo tamb\u00e9m pode levar a uma maior fidelidade do cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Criar uma lista de e-mails do zero pode parecer uma tarefa imposs\u00edvel. No entanto, toda empresa bem-sucedida precisar\u00e1 de um banco de contatos de e-mail para ajudar a impulsionar seus neg\u00f3cios. <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-website-sales-funnel\/\" target=\"_blank\" rel=\"noreferrer noopener\">funil de vendas<\/a>. Felizmente, aumentar sua lista de contatos n\u00e3o \u00e9 t\u00e3o complicado quanto pode parecer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, vamos revisar rapidamente nossas cinco dicas sobre como criar uma lista de e-mails:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Escolha uma plataforma confi\u00e1vel de marketing por e-mail, como <a href=\"https:\/\/memberpress.com\/go\/convertkit\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"ConvertKit\">ConvertKit<\/a>.<\/li>\n\n\n\n<li>Crie um formul\u00e1rio de opt-in f\u00e1cil de usar usando um plug-in como <a href=\"https:\/\/memberpress.com\/go\/om\/pricing\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"OptinMonster\">OptinMonster<\/a>.<\/li>\n\n\n\n<li>Posicione seu formul\u00e1rio estrategicamente.<\/li>\n\n\n\n<li>Crie uma p\u00e1gina de destino exclusiva.<\/li>\n\n\n\n<li>Ofere\u00e7a brindes e atualiza\u00e7\u00f5es de conte\u00fado.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como criar sua lista de e-mails? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de assinar nosso boletim informativo na caixa \u00e0 sua direita!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Your email list is one of your most valuable online business assets. However, creating one from scratch may seem like an impossible task. After all, you can&#8217;t pull email addresses out of thin air. Fortunately, creating and growing your email list isn&#8217;t as hard as it may seem. With the right marketing tools, quality opt-in [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":34606,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[231],"tags":[],"class_list":["post-33840","post","type-post","status-publish","format-standard","has-post-thumbnail","category-emails","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Wondering how to build an email list to grow your membership site using email marketing tactics? 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