Voc\u00ea provavelmente j\u00e1 se deparou com o paywalls <\/strong>em sites como The New York Times<\/em> e The Wall Street Journal<\/em>. Tradicionalmente, a configura\u00e7\u00e3o desses tipos de port\u00f5es de conte\u00fado de grande impacto implica codifica\u00e7\u00e3o complexa e despesas significativas.<\/p>\n\n\n\n

Esses dias acabaram. Gra\u00e7as ao plug-in MemberPress, criar paywalls como os que voc\u00ea v\u00ea em publica\u00e7\u00f5es de renome \u00e9 acess\u00edvel \u2013 e c\u00f3digo livre<\/em><\/strong>.<\/em><\/p>\n\n\n\n

Neste artigo, falaremos sobre quando <\/em>voc\u00ea pode querer configurar a prote\u00e7\u00e3o de conte\u00fado no seu blog. Ent\u00e3o, vamos mostrar como configurar seu pr\u00f3prio paywall poderoso (assim como O New York Times\u2019<\/em>) diretamente no seu site MemberPress, passo a passo. Vamos l\u00e1!<\/p>\n\n\n\n

<\/span>Uma introdu\u00e7\u00e3o aos paywalls<\/span><\/h2>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Um paywall pode parecer intimidador, mas voc\u00ea se depara com eles com mais frequ\u00eancia do que imagina. <\/p>\n\n\n\n<p>Se voc\u00ea j\u00e1 comprou um curso online, se inscreveu no Patreon ou assinou algum dos grandes sites de not\u00edcias, ent\u00e3o j\u00e1 se deparou com um paywall.<\/p>\n\n\n\n<p>Os paywalls s\u00e3o uma forma de monetizar o conte\u00fado digital, exigindo que o usu\u00e1rio fa\u00e7a um pagamento antes de poder acessar o conte\u00fado. O acesso pode ser concedido na forma de assinatura, associa\u00e7\u00e3o ou compra \u00fanica. <\/p>\n\n\n\n<p>Muitas vezes, uma estrat\u00e9gia inteligente \u00e9 colocar algum conte\u00fado atr\u00e1s de um paywall e fornecer outro conte\u00fado gratuitamente (para atrair os usu\u00e1rios).<\/p>\n\n\n\n<p>Voc\u00ea v\u00ea isso com <em>The Wall Street Journal<\/em> e outros jornais online \u2013 onde voc\u00ea s\u00f3 pode visualizar um n\u00famero limitado de artigos gratuitos antes de se inscrever:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation.jpg\"><img decoding=\"async\" width=\"828\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-828x1024.jpg\" alt=\"exemplo de um paywall\" class=\"wp-image-31530\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-828x1024.jpg 828w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-243x300.jpg 243w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-768x950.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation.jpg 873w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>O Patreon apresenta outro exemplo de paywall. Com esse tipo, os f\u00e3s de artistas e outros criadores de conte\u00fado podem pagar por associa\u00e7\u00f5es que lhes permitem acessar conte\u00fado restrito:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example.png\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-1024x614.png\" alt=\"Um paywall no Patreon.\" class=\"wp-image-34536\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-1024x614.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-300x180.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-768x460.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-284x170.png 284w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-840x503.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-1142x684.png 1142w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-700x419.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-156x93.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example-1080x647.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/patreon-paywall-example.png 1502w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Modelos em camadas<\/a> s\u00e3o comuns no Patreon, onde pagar mais garante acesso a conte\u00fado adicional. <\/p>\n\n\n\n<p>Existem muitas maneiras diferentes de configurar um paywall. Portanto, sua estrat\u00e9gia depender\u00e1 do tipo de conte\u00fado que voc\u00ea est\u00e1 fornecendo, bem como da qualidade e da demanda por ele.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Want_to_Paywall_Your_Blog\"><\/span>Por que voc\u00ea pode querer colocar um acesso pago ao seu blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se voc\u00ea tiver um blog pessoal pequeno, talvez n\u00e3o haja necessidade de monetiz\u00e1-lo ainda. Mas lembre-se de que adicionar um paywall pode <strong>aumentar o valor percebido de seu conte\u00fado<\/strong> e <strong>dar a voc\u00ea acesso aos dados do cliente<\/strong>.<\/p>\n\n\n\n<p>O MemberPress tem totalmente <strong>paywalling personaliz\u00e1vel<\/strong>. Assim, voc\u00ea pode definir o pre\u00e7o que quiser. Por exemplo, o seu \u201cpagamento exigido\u201d pode ser algo t\u00e3o simples (e gratuito) como fornecer um endere\u00e7o de e-mail. <\/p>\n\n\n\n<p>Com essa abordagem, seu paywall teria uma dupla fun\u00e7\u00e3o: fazer com que seu conte\u00fado parecesse mais sofisticado e, ao mesmo tempo, ajudar a construir sua lista de e-mails.<\/p>\n\n\n\n<p>No caso de blogs maiores e mais antigos, talvez voc\u00ea esteja procurando uma maneira de garantir que seu blog se pague (ou at\u00e9 mesmo tenha lucro).<\/p>\n\n\n\n<p>Embora existam muitas maneiras de <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-money-by-blogging\/\" target=\"_blank\" rel=\"noreferrer noopener\">monetize seu blog<\/a>Muitos deles podem ser intrusivos. Os leitores podem n\u00e3o reagir bem a an\u00fancios pagos e patroc\u00ednios de afiliados. Esses programas tamb\u00e9m v\u00eam com requisitos, o que significa que talvez voc\u00ea precise sacrificar algum controle criativo se decidir seguir esse caminho.<\/p>\n\n\n\n<p>Por outro lado, um paywall permite que voc\u00ea ganhe dinheiro com seu blog de uma forma totalmente sob seu controle. Al\u00e9m disso, voc\u00ea n\u00e3o precisar\u00e1 distrair os leitores com an\u00fancios ou tentar convenc\u00ea-los a comprar produtos de terceiros.<\/p>\n\n\n\n<p>Em outras palavras, ao usar um modelo de assinatura ou ades\u00e3o com acesso pago, voc\u00ea pode...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gerar um fluxo constante de receita de uma forma menos intrusiva.<\/li>\n\n\n\n<li>Aumente o valor percebido de seu conte\u00fado.<\/li>\n\n\n\n<li>Aumente sua lista de contatos por e-mail. <\/li>\n<\/ul>\n\n\n\n<p>Melhor ainda, voc\u00ea pode <a href=\"https:\/\/memberpress.com\/pt\/blog\/5-ways-to-add-unique-value-to-your-membership-community\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar uma comunidade forte<\/a> em torno do seu conte\u00fado, com membros do p\u00fablico que \u201caderiram\u201d e est\u00e3o mais interessados no que voc\u00ea est\u00e1 oferecendo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Paywall_Your_Blog_With_MemberPress_In_3_Steps\"><\/span>Como colocar um paywall em seu blog com o MemberPress (em 3 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"jMTCNEpHQVgn6KABs41uRD8XWyPm9iz7d0fFxGcSoL\"><div class=\"responsive-video\"><iframe title=\"Como converter seu site em um modelo de associa\u00e7\u00e3o (e por que voc\u00ea deve faz\u00ea-lo)!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/gZT9LNFYycA?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Tentar configurar um paywall em seu blog manualmente \u00e9 complicado, consome tempo e exige um grande conhecimento t\u00e9cnico. Felizmente, o MemberPress cuida do trabalho \u00e1rduo e das complica\u00e7\u00f5es e simplifica o processo.<\/p>\n\n\n\n<p>Vamos mostrar como fazer, passo a passo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Install_the_MemberPress_Plugin\"><\/span>Etapa 1: Instale o plug-in MemberPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"3IoUke1LPHQxT6CfoAapNRgZTLW9EYjURvQKujcDlMVnYmGndweOJxpiz5FFsGcBEqiSq08K3dHtA7yW6rV8DIsm75NXu4wg\"><div class=\"responsive-video\"><iframe title=\"Como instalar o MemberPress no WordPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/U0sf8BCp-Ws?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>A primeira coisa que voc\u00ea precisa fazer \u00e9 selecionar e <a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">comprar um plano MemberPress<\/a>. Se voc\u00ea deseja adicionar um paywall a um \u00fanico blog, a op\u00e7\u00e3o B\u00e1sica deve ser suficiente. Ap\u00f3s concluir o processo de checkout, voc\u00ea ter\u00e1 acesso ao plugin. <em>.zip<\/em> bem como sua chave de licen\u00e7a.<\/p>\n\n\n\n<p>Em seguida, v\u00e1 para o painel de controle do WordPress e acesse <em>Plugins > Adicionar novo<\/em>w. Selecionar <em>Plug-in de upload<\/em> na parte superior da tela. Em seguida, clique em <em>Selecionar arquivo<\/em> e localize o <em>.zip<\/em> em seu computador. <\/p>\n\n\n\n<p>Em alguns instantes, o MemberPress ser\u00e1 descompactado e instalado em seu site:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin.jpg\"><img decoding=\"async\" width=\"800\" height=\"219\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin.jpg\" alt=\"Carregar o plug-in MemberPress\" class=\"wp-image-28184\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin.jpg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin-300x82.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/07\/upload-MemberPress-plugin-768x210.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Quando o processo de instala\u00e7\u00e3o estiver conclu\u00eddo, clique em <em>Ativar o plug-in<\/em> bot\u00e3o. N\u00e3o se esque\u00e7a de <a href=\"https:\/\/memberpress.com\/pt\/docs\/how-to-activate-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">ativar sua licen\u00e7a de plug-in<\/a> tamb\u00e9m. Depois de fazer isso, voc\u00ea estar\u00e1 pronto para come\u00e7ar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Create_Your_Membership_Plans\"><\/span>Etapa 2: Crie seu(s) plano(s) de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"s01OTQn7zo9i3rNeaySjFrkglYNJQZRDvnuII5MvoEk0clF8bBWYacOMACJsZiP7VHPptTyDwKhzqGR1wbC3\"><div class=\"responsive-video\"><iframe title=\"Como criar e vender assinaturas com o MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >> CRIANDO ASSOCIA\u00c7\u00d5ES NO MEMBERPRESS (+ UMA VIS\u00c3O GERAL DA CONFIGURA\u00c7\u00c3O)<\/figcaption><\/figure>\n\n\n\n<p>Em seguida, voc\u00ea precisar\u00e1 <a href=\"https:\/\/memberpress.com\/pt\/docs\/creating-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar os planos de assinatura ou associa\u00e7\u00e3o<\/a> que os leitores comprar\u00e3o para acessar seu conte\u00fado protegido. Para fazer isso, v\u00e1 para<em> MemberPress > Afilia\u00e7\u00f5es > Adicionar novo<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2.png\"><img decoding=\"async\" width=\"1024\" height=\"474\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-1024x474.png\" alt=\"Cria\u00e7\u00e3o de uma nova associa\u00e7\u00e3o.\" class=\"wp-image-34539\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-1024x474.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-300x139.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-768x356.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-367x170.png 367w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-840x389.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-1216x563.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-700x324.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-156x72.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2-1080x500.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-2.png 1347w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Nessa p\u00e1gina, voc\u00ea pode personalizar totalmente seu plano de associa\u00e7\u00e3o. Voc\u00ea pode dar um nome a ele, determinar seu pre\u00e7o, configurar se o pagamento \u00e9 \u00fanico ou recorrente e at\u00e9 mesmo criar um per\u00edodo de teste.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m encontrar\u00e1 configura\u00e7\u00f5es adicionais em <em>Op\u00e7\u00f5es de associa\u00e7\u00e3o<\/em> <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo do editor principal:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box.png\"><img decoding=\"async\" width=\"1024\" height=\"425\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-1024x425.png\" alt=\"A caixa Op\u00e7\u00f5es de associa\u00e7\u00e3o.\" class=\"wp-image-34540\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-1024x425.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-300x124.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-768x318.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-410x170.png 410w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-840x348.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-700x290.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box-156x65.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/membership-options-box.png 1037w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Aqui voc\u00ea poder\u00e1 criar uma mensagem de agradecimento exclusiva, personalizar os m\u00e9todos de pagamento que estar\u00e3o dispon\u00edveis para os leitores e assim por diante.<\/p>\n\n\n\n<p>Quando terminar de configurar sua assinatura ou plano de assinatura, v\u00e1 em frente e publique-o. <\/p>\n\n\n\n<p>Voc\u00ea pode repetir esta etapa se desejar. <a href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar v\u00e1rios n\u00edveis de acesso<\/a>. Por fim, n\u00e3o se esque\u00e7a de <a href=\"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/\" target=\"_blank\" rel=\"noreferrer noopener\">Disponibilize facilmente seus planos de pagamento<\/a> em seu site, para que os leitores possam se inscrever para receb\u00ea-los.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Paywall_Your_Content\"><\/span>Etapa 3: Coloque seu conte\u00fado no Paywall<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"EDwPbH7LdFZmOJX\"><div class=\"responsive-video\"><iframe title=\"Como proteger o conte\u00fado no WordPress com o MemberPress (tutorial de regras)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >> PROTEGENDO O CONTE\u00daDO DO SEU SITE: COMO USAR AS REGRAS DO MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p>Agora que voc\u00ea ofereceu aos leitores uma maneira de comprar acesso ao seu conte\u00fado premium, basta configurar seu paywall. Para fazer isso, acesse <em>MemberPress > Rules > Add New<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule.png\"><img decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-1024x455.png\" alt=\"Adi\u00e7\u00e3o de uma nova regra de associa\u00e7\u00e3o.\" class=\"wp-image-34541\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-1024x455.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-300x133.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-768x341.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-383x170.png 383w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-840x373.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-1216x540.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-700x311.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-156x69.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule-1080x480.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/add-new-membership-rule.png 1339w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Abaixo de <em>Conte\u00fado protegido<\/em>Se voc\u00ea n\u00e3o tiver uma conta de e-mail, poder\u00e1 determinar quais partes do seu blog ser\u00e3o <a href=\"https:\/\/docs.memberpress.com\/category\/128-protecting-content\" target=\"_blank\" rel=\"noreferrer noopener\">bloqueado por tr\u00e1s do paywall<\/a>. <\/p>\n\n\n\n<p>Por exemplo, voc\u00ea poderia simplesmente escolher <em>Todas as publica\u00e7\u00f5es<\/em> se quiser restringir o acesso a todo o seu conte\u00fado. Como alternativa, voc\u00ea pode escolher <em>Uma \u00fanica postagem<\/em>e trancar apenas artigos espec\u00edficos:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content.png\"><img decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-1024x463.png\" alt=\"Escolha de conte\u00fado protegido.\" class=\"wp-image-34542\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-1024x463.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-300x136.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-768x348.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-376x170.png 376w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-840x380.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-700x317.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content-156x71.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-protected-content.png 1043w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Seja qual for a sua escolha, em seguida voc\u00ea dever\u00e1 selecionar <em>Associa\u00e7\u00e3o<\/em> no menu suspenso em <em>Condi\u00e7\u00f5es de acesso<\/em>. No novo campo que aparece, selecione a associa\u00e7\u00e3o ou o plano de assinatura necess\u00e1rio para obter acesso ao conte\u00fado pago:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership.png\"><img decoding=\"async\" width=\"1024\" height=\"451\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-1024x451.png\" alt=\"Configura\u00e7\u00e3o das condi\u00e7\u00f5es de acesso.\" class=\"wp-image-34543\" style=\"width:800px;height:undefinedpx\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-1024x451.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-300x132.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-768x338.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-386x170.png 386w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-840x370.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-700x308.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership-156x69.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/access-conditions-choose-membership.png 1041w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Depois disso, voc\u00ea pode salvar sua regra e repetir esse processo para bloquear o acesso a quantas partes do seu blog desejar.<\/p>\n\n\n\n<p>Se voc\u00ea quiser saber mais sobre o paywalling do MemberPress, <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00ea uma olhada nesta postagem<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paywalls_and_SEO\"><\/span>Paywalls e SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os paywalls podem representar um pequeno desafio quando se trata de SEO. Afinal, quando voc\u00ea coloca conte\u00fado atr\u00e1s de um port\u00e3o, o Google n\u00e3o consegue v\u00ea-lo. <\/p>\n\n\n\n<p>Felizmente, existe uma funcionalidade interessante chamada \u201camostragem flex\u00edvel\u201d que resolve esse problema 100%. Confira este artigo para obter uma vis\u00e3o aprofundada sobre amostragem flex\u00edvel, paywalls e SEO:<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6116ba183590e11d573b7f322a7d0527\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-craft-an-seo-strategy-for-paywall-content\/\" class=\"button button-blue center\">LEIA >> Como elaborar uma estrat\u00e9gia de SEO para conte\u00fado com acesso restrito<\/a>\n<\/div>\n\n\n\n\n<p>Al\u00e9m disso, o v\u00eddeo abaixo mostra como o <strong>SEO e Paywalls<\/strong> no MemberPress facilita a indexa\u00e7\u00e3o de seu conte\u00fado fechado:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"WZwplAx2oVIOFhKAGZijLlQ1dYvOS8Vrg1fXq3yHv9MXsqbCftDJoKgERnu5L5UNI80m326N67EhunB4ypBGbe\"><div class=\"responsive-video\"><iframe title=\"Como permitir ou bloquear a indexa\u00e7\u00e3o de seu conte\u00fado protegido para SEO (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GOburKCDPHc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">assistir >> como permitir ou bloquear a indexa\u00e7\u00e3o do seu conte\u00fado protegido por paywall no MemberPress<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Encontrar uma maneira de ganhar dinheiro com seu blog pode ser complicado. Se voc\u00ea n\u00e3o est\u00e1 vendendo um produto ou gerando receita com an\u00fancios, pode n\u00e3o ser \u00f3bvio como transformar seu trabalho \u00e1rduo em dinheiro. <\/p>\n\n\n\n<p>Um paywall pode ser a solu\u00e7\u00e3o perfeita, permitindo que voc\u00ea gere dinheiro do seu p\u00fablico em troca de acesso ao seu conte\u00fado.<\/p>\n\n\n\n<p>Felizmente, <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> facilita o acesso pago ao seu blog seguindo estas etapas simples:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Instale o plug-in MemberPress.<\/li>\n\n\n\n<li>Crie seu(s) plano(s) de associa\u00e7\u00e3o.<\/li>\n\n\n\n<li>Coloque seu conte\u00fado em um paywall.<\/li>\n<\/ol>\n\n\n\n<p>Voc\u00ea n\u00e3o tem certeza de qual modelo de acesso pago \u00e9 o melhor para sua situa\u00e7\u00e3o? Conte-nos mais sobre o seu blog na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de assinar nosso boletim informativo na caixa \u00e0 sua direita!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Converting your high-quality blog content into a steady stream of income is more straightforward than you might think. Whether you\u2019re just getting started or already have an established site, finding the right approach to monetization is the key to success. You\u2019ve probably run into the paywalls on sites like The New York Times and The [\u2026]<\/p>\n","protected":false},"author":42532,"featured_media":34638,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,35,134,102,854],"tags":[836],"class_list":{"0":"post-34472","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-features","9":"category-how-to-2","10":"category-monetization","11":"category-use-case","12":"tag-paywall","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Do you want to monetize your content? 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