{"id":34694,"date":"2022-03-29T05:00:00","date_gmt":"2022-03-29T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34694"},"modified":"2022-03-28T12:32:39","modified_gmt":"2022-03-28T18:32:39","slug":"american-innovation-and-choice-online-act","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/american-innovation-and-choice-online-act\/","title":{"rendered":"O que \u00e9 a \"American Innovation and Choice Online Act\"?"},"content":{"rendered":"<h2 class=\"wp-block-heading\">...e como isso pode afetar sua pequena empresa?<\/h2>\n\n\n\n<p>Com o crescimento do mercado digital, muitos legisladores querem diminuir o poder dos gigantes da tecnologia. Devido ao tamanho e \u00e0 influ\u00eancia dessas empresas, as autoridades argumentam que \u00e9 importante <a href=\"https:\/\/memberpress.com\/pt\/blog\/ways-to-legally-protect-your-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">proteger as pequenas empresas<\/a> e consumidores.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f54a20e2329\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f54a20e2329\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/american-innovation-and-choice-online-act\/#%E2%80%A6and_how_can_it_affect_your_small_business\" >...e como isso pode afetar sua pequena empresa?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/american-innovation-and-choice-online-act\/#An_Introduction_to_the_American_Innovation_and_Choice_Online_Act_AICOA\" >Introdu\u00e7\u00e3o \u00e0 lei American Innovation and Choice Online Act (AICOA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/american-innovation-and-choice-online-act\/#How_the_AICOA_Could_Impact_Small_Business_Owners\" >Como a AICOA pode afetar os propriet\u00e1rios de pequenas empresas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/american-innovation-and-choice-online-act\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Recentemente, a <a href=\"https:\/\/www.congress.gov\/bill\/117th-congress\/senate-bill\/2992\/text\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Lei American Innovation and Choice Online\">Lei American Innovation and Choice Online<\/a> (AICOA) foi proposto para limitar o controle das principais empresas de tecnologia. Se aprovada, <strong>essa legisla\u00e7\u00e3o impediria a auto-prefer\u00eancia em empresas como a Amazon ou o Google<\/strong>.<\/p>\n\n\n\n<p>Nesta postagem, discutiremos o objetivo da AICOA. Em seguida, mostraremos como isso pode afetar sua pequena empresa. Vamos come\u00e7ar!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_the_American_Innovation_and_Choice_Online_Act_AICOA\"><\/span>Introdu\u00e7\u00e3o \u00e0 lei American Innovation and Choice Online Act (AICOA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O AICOA \u00e9 um projeto de lei proposto por senadores bipartid\u00e1rios em 18 de outubro de 2021. Essa legisla\u00e7\u00e3o visa impedir que os gigantes da tecnologia usem sua influ\u00eancia para prejudicar rivais menores. <\/p>\n\n\n\n<p>Esse projeto de lei se aplica a <strong>\u201cplataformas abrangidas\u201d, que s\u00e3o empresas online com pelo menos 50 milh\u00f5es de usu\u00e1rios ativos mensais ou 100.000 usu\u00e1rios empresariais mensais.<\/strong> Se aprovada, a legisla\u00e7\u00e3o afetaria grandes empresas como Amazon, Apple, Alphabet e Meta. <\/p>\n\n\n\n<p>Os senadores introduziram essa legisla\u00e7\u00e3o para evitar que grandes empresas promovam seus pr\u00f3prios produtos. Se uma empresa favorecer seus produtos em detrimento de outros concorrentes, ela poder\u00e1 sofrer penalidades civis.<\/p>\n\n\n\n<p>Um dos senadores que apresentou esse projeto de lei, <a href=\"https:\/\/www.kennedy.senate.gov\/public\/2021\/10\/kennedy-klobuchar-grassley-introduce-american-innovation-and-choice-online-act-to-rein-in-big-tech\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Senador John Kennedy<\/a>, afirma que isso diversificar\u00e1 as op\u00e7\u00f5es dos consumidores. Segundo ele, esse projeto de lei \u201cajudaria a oferecer aos consumidores mais op\u00e7\u00f5es a pre\u00e7os competitivos de empresas online, que \u00e9 o que a economia americana deve fazer de melhor\u201d.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pr\u00f3s e contras potenciais da AICOA<\/h4>\n\n\n\n<p>Agora que voc\u00ea j\u00e1 conhece o American Innovation and Choice Online Act, vamos discutir algumas poss\u00edveis vantagens e desvantagens desse projeto de lei. <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Pr\u00f3s:<\/h5>\n\n\n\n<p><strong>Apoiadores <\/strong>da AICOA argumentam que isso limitaria o poder das grandes empresas de tecnologia. Ao impedir a auto-prefer\u00eancia, esse projeto de lei poderia permitir que empresas menores ganhassem mais visibilidade e vendas. <\/p>\n\n\n\n<p>Grupos do setor, como a <a href=\"https:\/\/www.inddist.com\/associations\/news\/22005741\/naw-voices-support-of-antitrust-legislation-addressing-amazons-abuses\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Associa\u00e7\u00e3o Nacional de Atacadistas-Distribuidores (NAW)\">Associa\u00e7\u00e3o Nacional de Atacadistas-Distribuidores (NAW)<\/a>  alegam que as grandes empresas de tecnologia controlam e abusam do mercado de com\u00e9rcio eletr\u00f4nico. Esse projeto de lei bipartid\u00e1rio poderia abordar essas preocupa\u00e7\u00f5es e permitir que os consumidores tenham acesso a produtos de empresas de pequeno e m\u00e9dio porte.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Contras:<\/h5>\n\n\n\n<p>Embora esse projeto de lei possa oferecer alguns benef\u00edcios, houve alguma resist\u00eancia. <strong>Opositores <\/strong>do projeto de lei dizem que a AICOA poderia <a href=\"https:\/\/www.bloomberg.com\/opinion\/articles\/2022-01-28\/the-american-innovation-and-choice-online-act-is-a-bipartisan-bad-idea\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"prejudicar ativamente os consumidores\">prejudicar ativamente os consumidores<\/a>. <\/p>\n\n\n\n<p>Algumas empresas, como a Amazon, buscam op\u00e7\u00f5es mais baratas para seus clientes. Esse projeto de lei poderia impedi-las de realizar esse servi\u00e7o. Em vez de encontrar produtos que possam agradar aos consumidores, as grandes empresas de tecnologia podem come\u00e7ar a recomendar produtos com base em regulamenta\u00e7\u00f5es governamentais.<\/p>\n\n\n\n<p>Por exemplo, <a href=\"https:\/\/sell.amazon.com\/fulfillment-by-amazon\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Cumprimento pela Amazon\">Cumprimento pela Amazon<\/a> pode marcar menos produtos como eleg\u00edveis para o Amazon Prime, levando a <a href=\"https:\/\/www.aboutamazon.com\/news\/policy-news-views\/amazon-statement-on-american-innovation-and-choice-online-act\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"menos op\u00e7\u00f5es para os compradores\">menos op\u00e7\u00f5es para os compradores<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png\" alt=\"Cumprimento pela Amazon. \" class=\"wp-image-34822\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-300x90.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-768x232.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1536x463.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-564x170.png 564w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-840x253.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1216x367.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-700x211.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-156x47.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1080x326.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon.png 1671w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Al\u00e9m disso, esse cen\u00e1rio poderia impedir que pequenas empresas vendessem na Amazon. Dessa forma, isso poderia reduzir a receita geral de algumas empresas. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_the_AICOA_Could_Impact_Small_Business_Owners\"><\/span>Como a AICOA pode afetar os propriet\u00e1rios de pequenas empresas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Embora a AICOA tenha como alvo as grandes empresas de tecnologia, ela pode afetar as pequenas empresas. <\/p>\n\n\n\n<p>Atualmente, as pequenas empresas t\u00eam acesso a <a href=\"https:\/\/memberpress.com\/pt\/blog\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"ferramentas de marketing \u00fateis\">ferramentas de marketing \u00fateis<\/a> como a Pesquisa Google, o Google Maps e o Google Meu Neg\u00f3cio. Esses servi\u00e7os gratuitos permitem que voc\u00ea exiba informa\u00e7\u00f5es sobre a loja e responda a avalia\u00e7\u00f5es on-line:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png\"><img decoding=\"async\" width=\"773\" height=\"547\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png\" alt=\"Avalia\u00e7\u00e3o de pequenas empresas do Google\" class=\"wp-image-34764\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png 773w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-300x212.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-768x543.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-240x170.png 240w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-700x495.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews-156x110.png 156w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>Se esse projeto de lei for aprovado, o Google poder\u00e1 ser proibido de listar essas informa\u00e7\u00f5es importantes. Ferramentas como o Google Maps <a href=\"https:\/\/blog.google\/outreach-initiatives\/public-policy\/the-harmful-consequences-of-congresss-anti-tech-bills\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pode n\u00e3o se integrar adequadamente<\/a>. <\/p>\n\n\n\n<p>Como resultado, quando os usu\u00e1rios on-line pesquisam empresas locais, eles podem n\u00e3o ver informa\u00e7\u00f5es relevantes, como hor\u00e1rio de funcionamento da loja, localiza\u00e7\u00f5es e informa\u00e7\u00f5es de contato:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png\" alt=\"Pesquisa no Google pequenas empresas\" class=\"wp-image-34765\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-300x160.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-768x410.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-318x170.png 318w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-840x449.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-700x374.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1080x577.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses.png 1118w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>No entanto, a AICOA pode ter algumas vantagens. Se aprovada, ela poder\u00e1 ajudar sua pequena empresa a competir no mercado digital contra as grandes empresas de tecnologia.<\/p>\n\n\n\n<p>Mais de 35 empresas de pequeno e m\u00e9dio porte <a href=\"https:\/\/wesupportsb2992.medium.com\/re-s-2992-the-american-innovation-and-choice-online-act-f49cc61abd87\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">apoiar o projeto de lei<\/a> porque visa a auto-prefer\u00eancia. Em uma carta enviada ao Comit\u00ea Judici\u00e1rio do Senado, os empres\u00e1rios afirmaram que isso poderia \u201cajudar a restaurar a concorr\u00eancia no mercado digital e remover barreiras para que os consumidores escolham os servi\u00e7os que desejam\u201d.<\/p>\n\n\n\n<p>\u00c0 medida que as grandes empresas de tecnologia, como a Amazon, continuam a crescer, elas podem dominar o com\u00e9rcio eletr\u00f4nico, impossibilitando a concorr\u00eancia de empresas menores. Esse novo projeto de lei pode limitar o poder das grandes empresas e permitir que os consumidores apoiem empreendimentos menores. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aqui est\u00e1 um resumo r\u00e1pido. Se aprovada, a American Innovation and Choice Act (AICOA) poder\u00e1 afetar as seguintes altera\u00e7\u00f5es: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>As grandes empresas de tecnologia n\u00e3o teriam mais condi\u00e7\u00f5es de promover seus produtos em detrimento dos concorrentes. <\/li><li>Isso pode resultar em mais exposi\u00e7\u00e3o para as pequenas empresas.<\/li><li>Mas isso tamb\u00e9m pode eliminar ferramentas \u00fateis. <\/li><li>Pode limitar o n\u00famero de op\u00e7\u00f5es para os consumidores.<\/li><\/ul>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre o impacto da American Innovation and Choice Act em sua empresa? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de assinar nosso boletim informativo na se\u00e7\u00e3o <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> \u00e0 sua direita!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>\u2026and how can it affect your small business? As the digital marketplace grows, many legislators want to decrease the power of technology giants. Due to the size and influence of these companies, officials argue it\u2019s important to protect small businesses and consumers.\u00a0 Recently, the American Innovation and Choice Online Act (AICOA) has been proposed to [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":35222,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[377,19],"tags":[935,622],"class_list":{"0":"post-34694","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-studies","8":"category-news","9":"tag-legislation","10":"tag-small-business","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"The &quot;American Innovation and Choice Online Act&quot; could affect small businesses. 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Mostraremos os pr\u00f3s e os contras e o ajudaremos a descobrir se isso \u00e9 importante para voc\u00ea.","keywords":[{"label":"what is the aicoa","value":"what is the aicoa"},{"label":"what is the american innovation and choice online act","value":"what is the american innovation and choice online act"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 19:13:10","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2022-03-07 21:35:19","updated":"2026-03-03 15:02:12"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/news\/\" title=\"News\">News<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tWhat is the \u201cAmerican Innovation and Choice Online Act\u201d?\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"News","link":"https:\/\/memberpress.com\/pt\/blog\/category\/news\/"},{"label":"What is the \u201cAmerican Innovation and Choice Online Act\u201d?","link":"https:\/\/memberpress.com\/pt\/blog\/american-innovation-and-choice-online-act\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">...and how can it affect your small business?<\/h2>","content":"...e como isso pode afetar sua pequena empresa?","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As the digital marketplace grows, many legislators want to decrease the power of technology giants. Due to the size and influence of these companies, officials argue it's important to <a href=\"https:\/\/memberpress.com\/blog\/ways-to-legally-protect-your-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">protect small businesses<\/a> and consumers.&nbsp;<\/p>","content":[{"type":"text","data":"As the digital marketplace grows, many legislators want to decrease the power of technology giants. Due to the size and influence of these companies, officials argue it's important to <a href=\"https:\/\/memberpress.com\/blog\/ways-to-legally-protect-your-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">protect small businesses<\/a> and consumers.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Recently, the <a href=\"https:\/\/www.congress.gov\/bill\/117th-congress\/senate-bill\/2992\/text\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"American Innovation and Choice Online Act\">American Innovation and Choice Online Act<\/a> (AICOA) has been proposed to limit the control of major tech companies. If passed, <strong>this legislation would prevent self-preferencing in businesses such as Amazon or Google<\/strong>.<\/p>","content":[{"type":"text","data":"Recently, the <a href=\"https:\/\/www.congress.gov\/bill\/117th-congress\/senate-bill\/2992\/text\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"American Innovation and Choice Online Act\">American Innovation and Choice Online Act<\/a> (AICOA) has been proposed to limit the control of major tech companies. If passed, <strong>this legislation would prevent self-preferencing in businesses such as Amazon or Google<\/strong>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this post, we\u2019ll discuss the goal of the AICOA. Then, we\u2019ll show you how it could affect your small business. Let\u2019s get started!<\/p>","content":[{"type":"text","data":"In this post, we\u2019ll discuss the goal of the AICOA. Then, we\u2019ll show you how it could affect your small business. Let\u2019s get started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">An Introduction to the American Innovation and Choice Online Act (AICOA)<\/h3>","content":"Introdu\u00e7\u00e3o \u00e0 lei American Innovation and Choice Online Act (AICOA)","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The AICOA is a bill proposed by bipartisan senators on October 18, 2021. This legislation aims to prevent tech giants from using their influence to disadvantage smaller rivals. <\/p>","content":[{"type":"text","data":"The AICOA is a bill proposed by bipartisan senators on October 18, 2021. This legislation aims to prevent tech giants from using their influence to disadvantage smaller rivals. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>This bill applies to <strong>\"covered platforms\", which are online businesses with at least 50 million monthly active users or 100,000 monthly business users.<\/strong> If passed, the legislation would affect large companies like Amazon, Apple, Alphabet, and Meta. <\/p>","content":[{"type":"text","data":"This bill applies to <strong>\"covered platforms\", which are online businesses with at least 50 million monthly active users or 100,000 monthly business users.<\/strong> If passed, the legislation would affect large companies like Amazon, Apple, Alphabet, and Meta. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Senators introduced this legislation to prevent large companies from promoting their own products. If a business favors its products over other competitors, it could face civil penalties.<\/p>","content":[{"type":"text","data":"Senators introduced this legislation to prevent large companies from promoting their own products. If a business favors its products over other competitors, it could face civil penalties."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One of the senators who introduced this bill, <a href=\"https:\/\/www.kennedy.senate.gov\/public\/2021\/10\/kennedy-klobuchar-grassley-introduce-american-innovation-and-choice-online-act-to-rein-in-big-tech\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Senator John Kennedy<\/a>, claims that it will diversify consumer choices. According to him, this bill would \"help offer consumers more options at competitive prices from businesses online, which is what the American economy is supposed to do best\".<\/p>","content":[{"type":"text","data":"One of the senators who introduced this bill, <a href=\"https:\/\/www.kennedy.senate.gov\/public\/2021\/10\/kennedy-klobuchar-grassley-introduce-american-innovation-and-choice-online-act-to-rein-in-big-tech\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Senator John Kennedy<\/a>, claims that it will diversify consumer choices. According to him, this bill would \"help offer consumers more options at competitive prices from businesses online, which is what the American economy is supposed to do best\"."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Potential Pros and Cons of the AICOA<\/h4>","content":"Pr\u00f3s e contras potenciais da AICOA","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Now that you're aware of the American Innovation and Choice Online Act, let's discuss some possible benefits and drawbacks to this bill. <\/p>","content":[{"type":"text","data":"Now that you're aware of the American Innovation and Choice Online Act, let's discuss some possible benefits and drawbacks to this bill. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h5 class=\"wp-block-heading\">Pros:<\/h5>","content":"Pr\u00f3s:","data":[],"style":{"align":"left","parent_style":{},"header":"h5","fontSize":"14px"}},{"type":"core\/paragraph","render":"<p><strong>Supporters <\/strong>of the AICOA argue that it would limit the power of big tech companies. By preventing self-preferencing, this bill could enable smaller businesses to gain more visibility and sales. <\/p>","content":[{"type":"text","data":"<strong>Supporters <\/strong>of the AICOA argue that it would limit the power of big tech companies. By preventing self-preferencing, this bill could enable smaller businesses to gain more visibility and sales. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Industry groups such as the <a href=\"https:\/\/www.inddist.com\/associations\/news\/22005741\/naw-voices-support-of-antitrust-legislation-addressing-amazons-abuses\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"National Association of Wholesaler-Distributers (NAW)\">National Association of Wholesaler-Distributers (NAW)<\/a>  claim that big tech companies control and abuse the ecommerce market. This bipartisan bill could address these concerns and allow consumers to access products from small to mid-sized businesses.<\/p>","content":[{"type":"text","data":"Industry groups such as the <a href=\"https:\/\/www.inddist.com\/associations\/news\/22005741\/naw-voices-support-of-antitrust-legislation-addressing-amazons-abuses\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"National Association of Wholesaler-Distributers (NAW)\">National Association of Wholesaler-Distributers (NAW)<\/a>  claim that big tech companies control and abuse the ecommerce market. This bipartisan bill could address these concerns and allow consumers to access products from small to mid-sized businesses."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h5 class=\"wp-block-heading\">Cons:<\/h5>","content":"Contras:","data":[],"style":{"align":"left","parent_style":{},"header":"h5","fontSize":"14px"}},{"type":"core\/paragraph","render":"<p>Although this bill could offer some benefits, there has been some resistance. <strong>Opposers <\/strong>of the bill say that the AICOA could <a href=\"https:\/\/www.bloomberg.com\/opinion\/articles\/2022-01-28\/the-american-innovation-and-choice-online-act-is-a-bipartisan-bad-idea\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"actively harm consumers\">actively harm consumers<\/a>. <\/p>","content":[{"type":"text","data":"Although this bill could offer some benefits, there has been some resistance. <strong>Opposers <\/strong>of the bill say that the AICOA could <a href=\"https:\/\/www.bloomberg.com\/opinion\/articles\/2022-01-28\/the-american-innovation-and-choice-online-act-is-a-bipartisan-bad-idea\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"actively harm consumers\">actively harm consumers<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some companies, such as Amazon, search for cheaper options for their customers. This bill could prevent them from performing this service. Instead of finding products that may appeal to consumers, big tech companies may start recommending products based on government regulations.<\/p>","content":[{"type":"text","data":"Some companies, such as Amazon, search for cheaper options for their customers. This bill could prevent them from performing this service. Instead of finding products that may appeal to consumers, big tech companies may start recommending products based on government regulations."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, <a href=\"https:\/\/sell.amazon.com\/fulfillment-by-amazon\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Fulfillment by Amazon\">Fulfillment by Amazon<\/a> might mark fewer products as eligible for Amazon Prime, leading to <a href=\"https:\/\/www.aboutamazon.com\/news\/policy-news-views\/amazon-statement-on-american-innovation-and-choice-online-act\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"fewer options for buyers\">fewer options for buyers<\/a>:<\/p>","content":[{"type":"text","data":"For example, <a href=\"https:\/\/sell.amazon.com\/fulfillment-by-amazon\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Fulfillment by Amazon\">Fulfillment by Amazon<\/a> might mark fewer products as eligible for Amazon Prime, leading to <a href=\"https:\/\/www.aboutamazon.com\/news\/policy-news-views\/amazon-statement-on-american-innovation-and-choice-online-act\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"fewer options for buyers\">fewer options for buyers<\/a>:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png\" alt=\"Fulfillment by Amazon. \" class=\"wp-image-34822\" width=\"800\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon.png","alt":"Fulfillment by Amazon. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/fulfillment-by-amazon-1024x309.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":309,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Additionally, this scenario could prevent small businesses from selling on Amazon. As such, it could reduce overall revenue for some companies. <\/p>","content":[{"type":"text","data":"Additionally, this scenario could prevent small businesses from selling on Amazon. As such, it could reduce overall revenue for some companies. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">How the AICOA Could Impact Small Business Owners<\/h3>","content":"Como a AICOA pode afetar os propriet\u00e1rios de pequenas empresas","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Even though the AICOA targets big tech companies, it could impact small businesses. <\/p>","content":[{"type":"text","data":"Even though the AICOA targets big tech companies, it could impact small businesses. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Currently, small companies have access to <a href=\"https:\/\/memberpress.com\/blog\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"helpful marketing tools\">helpful marketing tools<\/a> such as Google Search, Google Maps, and Google My Business. These free services enable you to display storefront information and respond to online reviews:<\/p>","content":[{"type":"text","data":"Currently, small companies have access to <a href=\"https:\/\/memberpress.com\/blog\/10-free-marketing-tools-from-google\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"helpful marketing tools\">helpful marketing tools<\/a> such as Google Search, Google Maps, and Google My Business. These free services enable you to display storefront information and respond to online reviews:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png\" alt=\"Google small business review\" class=\"wp-image-34764\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png","alt":"Google small business review","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Reviews.png","linkDestination":"media","align":"center"},"style":{"width":773,"height":547,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If this bill is passed, Google may be prohibited from listing this important information. Tools such as Google Maps <a href=\"https:\/\/blog.google\/outreach-initiatives\/public-policy\/the-harmful-consequences-of-congresss-anti-tech-bills\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">may not integrate properly<\/a>. <\/p>","content":[{"type":"text","data":"If this bill is passed, Google may be prohibited from listing this important information. Tools such as Google Maps <a href=\"https:\/\/blog.google\/outreach-initiatives\/public-policy\/the-harmful-consequences-of-congresss-anti-tech-bills\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">may not integrate properly<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a result, when online users search for local businesses, they might not see relevant information such as storefront hours, locations, and contact information:<\/p>","content":[{"type":"text","data":"As a result, when online users search for local businesses, they might not see relevant information such as storefront hours, locations, and contact information:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png\" alt=\"Google search small businesses\" class=\"wp-image-34765\" width=\"800\"\/><\/a><\/figure><\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses.png","alt":"Google search small businesses","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Google-Small-Businesses-1024x547.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":547,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>However, the AICOA could have some advantages. If passed, it could help your small business compete in the digital marketplace against big tech companies.<\/p>","content":[{"type":"text","data":"However, the AICOA could have some advantages. If passed, it could help your small business compete in the digital marketplace against big tech companies."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Over 35 small to medium-sized businesses <a href=\"https:\/\/wesupportsb2992.medium.com\/re-s-2992-the-american-innovation-and-choice-online-act-f49cc61abd87\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">support the bill<\/a> because it targets self-preferencing. In a letter sent to the Senate Judiciary Committee, business owners claimed that it could \"help restore competition in the digital marketplace and remove barriers for consumers to choose the services they want\".<\/p>","content":[{"type":"text","data":"Over 35 small to medium-sized businesses <a href=\"https:\/\/wesupportsb2992.medium.com\/re-s-2992-the-american-innovation-and-choice-online-act-f49cc61abd87\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">support the bill<\/a> because it targets self-preferencing. In a letter sent to the Senate Judiciary Committee, business owners claimed that it could \"help restore competition in the digital marketplace and remove barriers for consumers to choose the services they want\"."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As big tech companies like Amazon continue to grow, they could dominate ecommerce, making it impossible for smaller businesses to compete. This new bill could limit the power of large companies and allow consumers to support smaller ventures. <\/p>","content":[{"type":"text","data":"As big tech companies like Amazon continue to grow, they could dominate ecommerce, making it impossible for smaller businesses to compete. This new bill could limit the power of large companies and allow consumers to support smaller ventures. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Here's a quick breakdown. If passed, the American Innovation and Choice Act (AICOA) could affect the following changes: <\/p>","content":[{"type":"text","data":"Here's a quick breakdown. If passed, the American Innovation and Choice Act (AICOA) could affect the following changes: "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Big tech companies would no longer be able to promote their products over competitors. <\/li><li>This could lead to more exposure for small businesses.<\/li><li>But it could also eliminate helpful tools. <\/li><li>Could potentially limit the number of choices for consumers.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>As grandes empresas de tecnologia n\u00e3o teriam mais condi\u00e7\u00f5es de promover seus produtos em detrimento dos concorrentes. <\/li><li>Isso pode resultar em mais exposi\u00e7\u00e3o para as pequenas empresas.<\/li><li>Mas isso tamb\u00e9m pode eliminar ferramentas \u00fateis. <\/li><li>Pode limitar o n\u00famero de op\u00e7\u00f5es para os consumidores.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about the impact of the American Innovation and Choice Act on your business? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about the impact of the American Innovation and Choice Act on your business? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/34694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=34694"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/34694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/35222"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=34694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=34694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=34694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}