{"id":34873,"date":"2022-06-07T05:00:00","date_gmt":"2022-06-07T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34873"},"modified":"2022-11-16T15:13:47","modified_gmt":"2022-11-16T22:13:47","slug":"make-keyword-list","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/","title":{"rendered":"Como fazer uma lista de palavras-chave para seu neg\u00f3cio on-line (4 etapas)"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_out_what_a_keyword_list_is_and_how_creating_and_using_a_good_one_can_mean_more_traffic_to_your_site\"><\/span>Descubra o que \u00e9 uma lista de palavras-chave e como criar e usar uma boa lista pode significar mais tr\u00e1fego para seu site.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O lan\u00e7amento de seu site \u00e9 um momento marcante para sua empresa. Um site dedicado oferece o potencial de melhorar o marketing e as vendas. No entanto, voc\u00ea pode ter dificuldades para obter as classifica\u00e7\u00f5es nos mecanismos de pesquisa e o n\u00edvel de tr\u00e1fego que deseja.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6abc3dfc89cc6\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6abc3dfc89cc6\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/#Find_out_what_a_keyword_list_is_and_how_creating_and_using_a_good_one_can_mean_more_traffic_to_your_site\" >Descubra o que \u00e9 uma lista de palavras-chave e como criar e usar uma boa lista pode significar mais tr\u00e1fego para seu site.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/#Why_Keyword_Research_Is_Important\" >Por que a pesquisa de palavras-chave \u00e9 importante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/#How_to_Make_a_Keyword_List_for_Your_Online_Business_In_4_Steps\" >Como fazer uma lista de palavras-chave para seu neg\u00f3cio on-line (em 4 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/#Step_1_Understand_the_Different_Types_of_Keywords\" >Etapa 1 Entenda os diferentes tipos de palavras-chave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/#Step_2_Consider_Your_Target_Audience_and_Niche\" >Etapa 2 Considere seu p\u00fablico-alvo e seu nicho<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/#Step_3_Use_the_Right_Keyword_Research_Tools\" >Etapa 3 Use as ferramentas corretas de pesquisa de palavras-chave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/#Step_4_Brainstorm_Keyword_Ideas_and_Refine_Your_List\" >Etapa 4 Fa\u00e7a um brainstorming de ideias de palavras-chave e refine sua lista<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/#Incorporating_Your_Keywords_into_Your_Website\" >Incorpora\u00e7\u00e3o de palavras-chave em seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Para melhorar seus resultados, \u00e9 recomend\u00e1vel que voc\u00ea<strong> fa\u00e7a uso inteligente das palavras-chave<\/strong>. Quando feita corretamente, a otimiza\u00e7\u00e3o de palavras-chave pode fazer uma grande diferen\u00e7a em sua visibilidade on-line e em suas vendas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pesquisa de palavras-chave \u00e9 vital para uma boa <a href=\"https:\/\/memberpress.com\/pt\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Estrat\u00e9gia de otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a> Isso vai te render muitas visualiza\u00e7\u00f5es e cliques relevantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, vamos explorar como as palavras-chave e frases certas podem melhorar suas classifica\u00e7\u00f5es de SEO e aumentar o tr\u00e1fego do seu site. Tamb\u00e9m daremos algumas dicas para voc\u00ea criar uma \u00f3tima lista por conta pr\u00f3pria. Vamos ao trabalho!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Keyword_Research_Is_Important\"><\/span>Por que a pesquisa de palavras-chave \u00e9 importante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na maioria das vezes, as \u201cpalavras-chave\u201d n\u00e3o s\u00e3o, de forma alguma, palavras isoladas. Elas s\u00e3o <em>frases<\/em> uma express\u00e3o que as pessoas usam para descrever o que est\u00e3o procurando na internet. Quando o Google e outros mecanismos de busca recomendam p\u00e1ginas, eles <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">fazer suas recomenda\u00e7\u00f5es<\/a> com base, em parte, na presen\u00e7a desses termos importantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea quiser que as pessoas certas encontrem seu site, precisar\u00e1 garantir que ele inclua palavras-chave relevantes para as necessidades e os interesses dessas pessoas<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, se voc\u00ea <a href=\"https:\/\/memberpress.com\/pt\/blog\/weight-loss-program-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">administrar uma academia de gin\u00e1stica on-line<\/a>Se voc\u00ea quiser atrair a aten\u00e7\u00e3o dos usu\u00e1rios que pesquisam frases como \"como perder peso\":<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png\" alt=\"Uma pesquisa no Google por &quot;how to lose weight&quot; (como perder peso).\" class=\"wp-image-36166\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-300x213.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-768x546.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-239x170.png 239w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-840x597.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-962x684.png 962w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-700x498.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-156x111.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1080x768.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png 1235w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u00c9 fundamental se concentrar nos termos de busca que seu p\u00fablico-alvo realmente utiliza. Portanto, <strong>aprender a fazer a pesquisa de palavras-chave corretamente \u00e9 uma parte importante de uma estrat\u00e9gia de SEO eficaz<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao identificar corretamente as frases que as pessoas digitam para encontrar sites como o seu, voc\u00ea pode <strong>aumentar seu tr\u00e1fego<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Make_a_Keyword_List_for_Your_Online_Business_In_4_Steps\"><\/span>Como fazer uma lista de palavras-chave para seu neg\u00f3cio on-line (em 4 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de adicionar palavras-chave ao seu site, voc\u00ea precisa <a href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/\">criar uma lista<\/a> de termos a serem usados. H\u00e1 quatro etapas simples para esse processo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Understand_the_Different_Types_of_Keywords\"><\/span>Etapa 1: Entenda os diferentes tipos de palavras-chave<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em primeiro lugar, \u00e9 importante entender que nem todas as palavras-chave s\u00e3o iguais. Existem diversos tipos, cada um com seu pr\u00f3prio foco e casos de uso.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\"><img decoding=\"async\" width=\"1023\" height=\"341\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\" alt=\"tipos de palavras-chave\" class=\"wp-image-36568\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-300x100.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-768x256.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-510x170.jpg 510w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-840x280.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-700x233.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-156x52.jpg 156w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Veja a seguir os tipos mais comuns de palavras-chave, juntamente com <strong>exemplos que voc\u00ea poderia usar se estivesse administrando um site de associa\u00e7\u00e3o de fitness on-line<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Palavras-chave de cauda curta<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">As palavras-chave de cauda curta geralmente consistem em tr\u00eas palavras ou menos. Elas s\u00e3o <strong>amplo<\/strong> <strong>e altamente competitivo<\/strong> (o que significa que muitos sites est\u00e3o direcionados a eles).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemplos de palavras-chave de cauda curta:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Corrida em trilha<\/li><li>Aulas de gin\u00e1stica<\/li><li>Treinamento on-line<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palavras-chave de cauda longa<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">As palavras-chave de cauda longa s\u00e3o <a href=\"https:\/\/easyaffiliate.com\/blog\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">frases mais espec\u00edficas<\/a> com mais de tr\u00eas palavras. Menos pessoas as pesquisam, mas s\u00e3o muito menos competitivas e podem ser bem mais relevantes para o seu neg\u00f3cio. <strong>As palavras-chave de cauda longa s\u00e3o o que voc\u00ea deve buscar na sua lista de palavras-chave.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemplos de palavras-chave de cauda longa:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Melhores sites de treinamento f\u00edsico para mulheres<\/li><li>Aulas avan\u00e7adas de condicionamento f\u00edsico para idosos<\/li><li>Treinamento on-line para perda de peso<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palavras-chave novas e sempre atuais<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Termos \"frescos\" s\u00e3o aqueles <strong>tend\u00eancias em tempo real<\/strong> gra\u00e7as a eventos recentes. As palavras-chave \"Evergreen\" s\u00e3o <strong>sempre relevante<\/strong> \u2013 elas n\u00e3o mudam com o tempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemplos de palavras-chave novas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vendas rel\u00e2mpago para aulas de fitness on-line hoje<\/li><li>Tempo atual<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Exemplos de palavras-chave perenes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Calorias queimadas por hora de caminhada<\/li><li>Cita\u00e7\u00f5es de sucesso para o condicionamento f\u00edsico<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palavras-chave que definem o produto<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">As palavras-chave que definem o produto s\u00e3o palavras e frases que <strong>descrever produtos ou servi\u00e7os espec\u00edficos<\/strong>. Eles geralmente t\u00eam um volume de pesquisa menor, mas retornam uma alta taxa de convers\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemplos de palavras-chave que definem o produto:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Cadar\u00e7os de t\u00eanis de cross-training<\/li><li>Mesa de computador em p\u00e9<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palavras-chave que definem o cliente<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Palavras-chave que definem o cliente <strong>buscar atrair um p\u00fablico espec\u00edfico<\/strong>. Eles descrevem indiv\u00edduos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemplos de palavras-chave que definem o cliente:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Alunos com sobrepeso<\/li><li>Entusiastas do condicionamento f\u00edsico<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palavras-chave Geo<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\"Palavras-chave \"Geo <a href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">direcionar para um local espec\u00edfico<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemplos de palavras-chave geogr\u00e1ficas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Treinamento de condicionamento f\u00edsico em Chicago<\/li><li>Coaching de sa\u00fade em Los Angeles<\/li><li>Aulas de gin\u00e1stica perto de mim<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Uma observa\u00e7\u00e3o sobre a inten\u00e7\u00e3o<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Quando uma pessoa digita uma palavra-chave, h\u00e1 sempre algo que ela est\u00e1 \u201cbuscando\u201d. Ou seja, h\u00e1 <em><strong>inten\u00e7\u00e3o <\/strong><\/em>por tr\u00e1s dessas palavras-chave. O que os usu\u00e1rios buscam pode ser informativo, de navega\u00e7\u00e3o ou transacional. Voc\u00ea pode e deve selecionar palavras-chave para o seu site que <a href=\"https:\/\/www.wordstream.com\/keyword-intent\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">corresponder a essas v\u00e1rias inten\u00e7\u00f5es<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemplos de palavras-chave e suas inten\u00e7\u00f5es:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Informativo<\/strong>: \"calories burned per hour walking\" (este usu\u00e1rio est\u00e1 procurando uma resposta simples para uma pergunta sobre queima de calorias)<\/li><li><strong>Navega\u00e7\u00e3o<\/strong>: \"fitness classes near me\" (essa pessoa quer saber se h\u00e1 aulas de gin\u00e1stica oferecidas nas proximidades)<\/li><li><strong>Transacional<\/strong>: \u201cc\u00f3digo de cupom para coaching online\u201d (fica claro que esse usu\u00e1rio est\u00e1 pensando em fazer uma compra, j\u00e1 que mencionou um c\u00f3digo de desconto)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o \u00e9 isso. Esses s\u00e3o os principais tipos de palavras-chave. Lembre-se de que voc\u00ea n\u00e3o precisa usar todas elas no SEO do seu site. Na verdade, \u00e9 melhor come\u00e7ar concentrando-se em algumas que sejam altamente relevantes para seus objetivos, seu nicho e seu p\u00fablico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Consider_Your_Target_Audience_and_Niche\"><\/span>Etapa 2: Considere seu p\u00fablico-alvo e seu nicho<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quanto melhor voc\u00ea conhecer o seu p\u00fablico, mais precisamente poder\u00e1 prever o que ele pode estar procurando, bem como as inten\u00e7\u00f5es por tr\u00e1s de suas pesquisas. Portanto, <strong>a pesquisa de mercado \u00e9 essencial<\/strong> no desenvolvimento de uma boa lista de palavras-chave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A primeira etapa \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">identificar seu p\u00fablico-alvo<\/a>. Voc\u00ea pode fazer isso realizando pesquisas sobre <a href=\"https:\/\/prettylinks.com\/blog\/dominate-low-competition-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">o nicho da sua empresa<\/a>. Voc\u00ea tamb\u00e9m pode <strong>pesquisar seus concorrentes e seus clientes atuais<\/strong> (se voc\u00ea os tiver). <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\"><img decoding=\"async\" width=\"713\" height=\"490\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\" alt=\"ilustra\u00e7\u00e3o do p\u00fablico-alvo\" class=\"wp-image-36569\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg 713w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-300x206.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-247x170.jpg 247w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-700x481.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-156x107.jpg 156w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea j\u00e1 tiver uma lista de clientes de bom tamanho, vai querer <strong>realizar uma pesquisa de pesquisa e desenvolvimento (P&amp;D)<\/strong>. Voc\u00ea pode contratar uma organiza\u00e7\u00e3o especializada para realizar sua pesquisa, mas isso pode ser caro. Um plugin construtor de formul\u00e1rios de boa qualidade \u00e9 uma op\u00e7\u00e3o muito melhor (e mais econ\u00f4mica) para pequenas empresas e startups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recomendamos <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">WPForms<\/a> ou <a href=\"https:\/\/formidableforms.com\/?sscid=41k6_kl6ha\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formas formid\u00e1veis<\/a>. Ambos incluem construtores de pesquisas excelentes e f\u00e1ceis de usar, com ferramentas robustas de relat\u00f3rio e an\u00e1lise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Munido de muitos dados sobre o p\u00fablico-alvo, voc\u00ea pode <a href=\"https:\/\/prettylinks.com\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar uma buyer persona<\/a>. Este \u00e9 um <strong>descri\u00e7\u00e3o detalhada de seu cliente ideal<\/strong>incluindo itens como local, n\u00edvel de renda, prefer\u00eancias, ocupa\u00e7\u00e3o, hobbies e muito mais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com essas informa\u00e7\u00f5es sobre seus clientes em potencial espec\u00edficos, voc\u00ea poder\u00e1 criar uma lista de palavras-chave capaz de atrair as pessoas com maior probabilidade de comprar o que voc\u00ea est\u00e1 oferecendo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Use_the_Right_Keyword_Research_Tools\"><\/span>Etapa 3: Use as ferramentas corretas de pesquisa de palavras-chave<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea souber <em>que <\/em>com quem voc\u00ea est\u00e1 falando, \u00e9 hora de encontrar as palavras certas para dizer a essa pessoa. E isso fica mil vezes mais f\u00e1cil se voc\u00ea tiver as ferramentas certas \u00e0 sua disposi\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Existem in\u00fameras ferramentas de SEO dispon\u00edveis, e todas elas oferecem recursos diferentes. No entanto, se voc\u00ea est\u00e1 procurando a <strong>as melhores ferramentas prontas para uso<\/strong> que servem para a maioria das situa\u00e7\u00f5es; com essas tr\u00eas op\u00e7\u00f5es, voc\u00ea n\u00e3o vai errar (sem ordem espec\u00edfica):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Planejador de palavras-chave do Google<\/a><\/li><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a><\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Palavras-chave em todos os lugares<\/a>.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O Google Keyword Planner \u00e9 uma \u00f3tima primeira op\u00e7\u00e3o, com muitos recursos b\u00e1sicos que oferecem precis\u00e3o de alto n\u00edvel e dados diretamente do Google:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\"><img decoding=\"async\" width=\"800\" height=\"527\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\" alt=\"Captura de tela da p\u00e1gina inicial do Planejador de palavras-chave do Google\" class=\"wp-image-35968\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-300x198.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-768x506.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-258x170.jpeg 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-700x461.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-156x103.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">As pessoas geralmente ignoram o YouTube, mas os usu\u00e1rios pesquisam no YouTube <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/meet-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mais do que qualquer outro site<\/a> ao lado do pr\u00f3prio Google. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O Google Trends permite que voc\u00ea veja quais palavras-chave est\u00e3o ganhando for\u00e7a nessa plataforma de v\u00eddeo.<\/strong> Ele tamb\u00e9m fornece outras estat\u00edsticas de tend\u00eancias de longo prazo que s\u00e3o perfeitas para analisar suas palavras-chave perenes:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\"><img decoding=\"async\" width=\"800\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\" alt=\"Captura de tela da p\u00e1gina inicial do Google Trends\" class=\"wp-image-35969\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-300x181.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-768x464.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-282x170.jpeg 282w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-700x423.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-156x94.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Por fim, o Keywords Everywhere apresenta dados de palavras-chave do eBay e da Amazon. Ele tamb\u00e9m tem uma incr\u00edvel integra\u00e7\u00e3o com o Chrome e o Firefox:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\"><img decoding=\"async\" width=\"800\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\" alt=\"Captura de tela da p\u00e1gina inicial do Keywords Anywhere\" class=\"wp-image-35970\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-300x197.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-768x504.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-259x170.jpeg 259w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-700x459.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-156x102.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Se seu site for <a href=\"https:\/\/memberpress.com\/pt\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">desenvolvido no WordPress<\/a>Se voc\u00ea estiver usando um sistema de gerenciamento de risco, ter\u00e1 uma gama adicional de op\u00e7\u00f5es. H\u00e1 uma grande variedade de <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">excelentes plug-ins de SEO<\/a> que podem ajud\u00e1-lo a encontrar e usar palavras-chave de forma eficaz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Brainstorm_Keyword_Ideas_and_Refine_Your_List\"><\/span>Etapa 4: Fa\u00e7a um brainstorming de ideias de palavras-chave e refine sua lista<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de definir seu p\u00fablico-alvo e escolher suas ferramentas, \u00e9 hora de fazer uma pesquisa e compilar sua lista. Cada ferramenta que voc\u00ea usar ter\u00e1 um processo diferente. Vamos dar uma olhada no Keywords Everywhere como exemplo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de instalar e ativar a extens\u00e3o <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">para o Chrome<\/a> ou <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/keywords-everywhere\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Firefox<\/a>, acesse o site de um concorrente e abra uma p\u00e1gina ou um produto popular. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, use a ferramenta \"Analyze Page\", e a extens\u00e3o retornar\u00e1 uma lista de palavras-chave que voc\u00ea pode exportar:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\"><img decoding=\"async\" width=\"800\" height=\"455\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\" alt=\"Captura de tela do Keywords Anywhere mostrando a p\u00e1gina de an\u00e1lise\" class=\"wp-image-35973\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-300x171.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-768x437.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-299x170.jpeg 299w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-700x398.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-156x89.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Em seguida, voc\u00ea pode filtrar as palavras-chave para encontrar os melhores resultados. Por exemplo, se estiver procurando por palavras-chave de cauda longa, conv\u00e9m selecionar aquelas com quatro ou mais palavras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Expandir o menu suspenso <em>Mostrar todas as frases de palavras-chave<\/em> e selecione a op\u00e7\u00e3o apropriada. A exibi\u00e7\u00e3o ser\u00e1 atualizada para mostrar apenas as palavras-chave que correspondem aos seus crit\u00e9rios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 muitas outras op\u00e7\u00f5es de filtragem, e voc\u00ea pode usar quantas precisar:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\"><img decoding=\"async\" width=\"800\" height=\"454\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\" alt=\"Captura de tela de Keywords Anywhere mostrando uma lista filtrada\" class=\"wp-image-35975\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-300x170.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-768x436.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-700x397.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-156x89.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Repita esse processo para explorar quantos sites da concorr\u00eancia voc\u00ea quiser. Apenas certifique-se de que sejam populares e tenham muito tr\u00e1fego. Dessa forma, voc\u00ea ter\u00e1 a certeza de que as palavras-chave resultantes ser\u00e3o relevantes para o seu p\u00fablico. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para obter melhores resultados, \u00e9 recomend\u00e1vel tamb\u00e9m dar continuidade com <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">uma ferramenta como o Planejador de palavras-chave<\/a> para encontrar termos que seus concorrentes podem ter ignorado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incorporating_Your_Keywords_into_Your_Website\"><\/span>Incorpora\u00e7\u00e3o de palavras-chave em seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de montar sua lista perfeita de palavras-chave, o pr\u00f3ximo passo \u00e9 incorporar essas palavras ao conte\u00fado do seu site. Aqui est\u00e3o duas dicas pr\u00e1ticas para fazer isso de maneira eficaz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\"><img decoding=\"async\" width=\"713\" height=\"490\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\" alt=\"adicionar palavras-chave ao seu conte\u00fado da web\" class=\"wp-image-36570\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg 713w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-300x206.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-247x170.jpg 247w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-700x481.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-156x107.jpg 156w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">1. Uma p\u00e1gina para cada palavra-chave de foco<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o use a mesma palavra-chave em v\u00e1rias p\u00e1ginas (ou voc\u00ea pode acabar competindo consigo mesmo!). Isso n\u00e3o quer dizer que voc\u00ea n\u00e3o deva usar a mesma palavra-chave em mais de uma p\u00e1gina (seria imposs\u00edvel n\u00e3o us\u00e1-la!). Voc\u00ea s\u00f3 n\u00e3o deve fazer de uma palavra-chave a <em>foco principal <\/em>de mais de uma p\u00e1gina.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. N\u00e3o use \u201cexcesso de palavras-chave\u201d<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Evite o \u201cexcesso de palavras-chave\u201d. Isso ocorre quando voc\u00ea usa uma palavra-chave tantas vezes em uma \u00fanica p\u00e1gina que soa rid\u00edculo. Aqui est\u00e1 um exemplo de excesso:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg\" alt=\"\" class=\"wp-image-36567\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Incorpore sua palavra-chave de foco somente onde ela se encaixar naturalmente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atire para <a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-naturally-integrate-keywords-into-your-online-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">entre tr\u00eas e seis<\/a>&nbsp;palavras-chave por p\u00e1gina e pense cuidadosamente sobre&nbsp;<a href=\"https:\/\/think3.co.uk\/blog\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">o que voc\u00ea coloca onde<\/a>. As p\u00e1ginas de produtos t\u00eam requisitos diferentes das \u00e1reas n\u00e3o relacionadas a vendas do seu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 muitos guias on-line que podem ajud\u00e1-lo <a href=\"https:\/\/pathfinderseo.com\/blog\/use-keywords-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">fazer o melhor uso poss\u00edvel de suas palavras-chave<\/a>. E h\u00e1 tamb\u00e9m muitas ferramentas incr\u00edveis. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma que recomendamos muito \u00e9 <a href=\"https:\/\/memberpress.com\/go\/allinone\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"All In One SEO (AIOSEO)\">All In One SEO (AIOSEO)<\/a>uma ferramenta que o ajuda a maximizar seu SEO de v\u00e1rias maneiras. Um dos recursos mais \u00fateis \u00e9 a ferramenta de an\u00e1lise de reda\u00e7\u00e3o. Ela elimina o mist\u00e9rio, ajudando voc\u00ea a encontrar o ponto ideal para o posicionamento de palavras-chave em tudo, desde o corpo do texto e os cabe\u00e7alhos at\u00e9 os metadados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se o site da sua empresa n\u00e3o est\u00e1 gerando o tr\u00e1fego e a receita que voc\u00ea deseja, as palavras-chave s\u00e3o uma solu\u00e7\u00e3o para melhorar suas posi\u00e7\u00f5es nos resultados de busca e aumentar as vendas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Implementar essas palavras poderosas em seu site \u00e9 f\u00e1cil. Apenas certifique-se de saber onde us\u00e1-las e exatamente o que seu p\u00fablico est\u00e1 procurando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para encontrar e selecionar as palavras-chave ideais, voc\u00ea deve:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Entenda os diferentes tipos de palavras-chave.<\/li><li>Descubra o que seus clientes-alvo est\u00e3o pesquisando.<\/li><li>Escolha suas ferramentas de pesquisa de palavras-chave.<\/li><li>Fa\u00e7a um brainstorming de ideias de palavras-chave e refine sua lista.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Com um pouco de tempo, esfor\u00e7o e cuidado, voc\u00ea deve come\u00e7ar a ver seus esfor\u00e7os de escrita sendo recompensados com o aumento do tr\u00e1fego org\u00e2nico. Se tiver alguma opini\u00e3o, dica ou d\u00favida sobre o uso de palavras-chave e como fazer uma lista de palavras-chave, informe-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de assinar nosso boletim informativo na caixa \u00e0 sua direita!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Find out what a keyword list is and how creating and using a good one can mean more traffic to your site. Launching your website is a landmark moment for your business. A dedicated site offers the potential for improved marketing and sales. However, you might struggle to achieve the search engine rankings and level [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":36413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: how to make a keyword list","footnotes":""},"categories":[120,134,943,145],"tags":[182,946],"class_list":["post-34873","post","type-post","status-publish","format-standard","has-post-thumbnail","category-content","category-how-to-2","category-lists","category-tools","tag-seo","tag-web-content","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you&#039;re having trouble driving traffic to your website, keywords are your best friend. 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