{"id":34873,"date":"2022-06-07T05:00:00","date_gmt":"2022-06-07T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34873"},"modified":"2022-11-16T15:13:47","modified_gmt":"2022-11-16T22:13:47","slug":"make-keyword-list","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/","title":{"rendered":"Como fazer uma lista de palavras-chave para seu neg\u00f3cio on-line (4 etapas)"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_out_what_a_keyword_list_is_and_how_creating_and_using_a_good_one_can_mean_more_traffic_to_your_site\"><\/span>Descubra o que \u00e9 uma lista de palavras-chave e como criar e usar uma boa lista pode significar mais tr\u00e1fego para seu site.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O lan\u00e7amento de seu site \u00e9 um momento marcante para sua empresa. Um site dedicado oferece o potencial de melhorar o marketing e as vendas. No entanto, voc\u00ea pode ter dificuldades para obter as classifica\u00e7\u00f5es nos mecanismos de pesquisa e o n\u00edvel de tr\u00e1fego que deseja.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69e39c67d1ab9\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e39c67d1ab9\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/#Find_out_what_a_keyword_list_is_and_how_creating_and_using_a_good_one_can_mean_more_traffic_to_your_site\" >Descubra o que \u00e9 uma lista de palavras-chave e como criar e usar uma boa lista pode significar mais tr\u00e1fego para seu site.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/#Why_Keyword_Research_Is_Important\" >Por que a pesquisa de palavras-chave \u00e9 importante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/#How_to_Make_a_Keyword_List_for_Your_Online_Business_In_4_Steps\" >Como fazer uma lista de palavras-chave para seu neg\u00f3cio on-line (em 4 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/#Step_1_Understand_the_Different_Types_of_Keywords\" >Etapa 1 Entenda os diferentes tipos de palavras-chave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/#Step_2_Consider_Your_Target_Audience_and_Niche\" >Etapa 2 Considere seu p\u00fablico-alvo e seu nicho<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/#Step_3_Use_the_Right_Keyword_Research_Tools\" >Etapa 3 Use as ferramentas corretas de pesquisa de palavras-chave<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/#Step_4_Brainstorm_Keyword_Ideas_and_Refine_Your_List\" >Etapa 4 Fa\u00e7a um brainstorming de ideias de palavras-chave e refine sua lista<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/#Incorporating_Your_Keywords_into_Your_Website\" >Incorpora\u00e7\u00e3o de palavras-chave em seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Para melhorar seus resultados, voc\u00ea deve<strong> fa\u00e7a uso inteligente das palavras-chave<\/strong>. Quando feita corretamente, a otimiza\u00e7\u00e3o de palavras-chave pode fazer uma grande diferen\u00e7a em sua visibilidade on-line e em suas vendas. <\/p>\n\n\n\n<p>A pesquisa de palavras-chave \u00e9 vital para uma boa <a href=\"https:\/\/memberpress.com\/pt\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Estrat\u00e9gia de otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a> que lhe render\u00e1 muitas visualiza\u00e7\u00f5es e cliques relevantes.<\/p>\n\n\n\n<p>Neste artigo, exploraremos como as palavras-chave e frases corretas podem impulsionar suas classifica\u00e7\u00f5es de SEO e aumentar o tr\u00e1fego do seu site. Tamb\u00e9m daremos algumas dicas para voc\u00ea criar sua pr\u00f3pria lista. Vamos ao trabalho!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Keyword_Research_Is_Important\"><\/span>Por que a pesquisa de palavras-chave \u00e9 importante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Na maioria das vezes, as \u201cpalavras-chave\u201d n\u00e3o s\u00e3o palavras singulares. Elas s\u00e3o <em>frases<\/em> que uma pessoa usa para descrever o que est\u00e1 procurando on-line. Quando o Google e outros mecanismos de pesquisa recomendam p\u00e1ginas, eles <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">fazer suas recomenda\u00e7\u00f5es<\/a> com base, em parte, na presen\u00e7a desses termos importantes.<\/p>\n\n\n\n<p>Se quiser que as pessoas certas encontrem seu site, voc\u00ea precisar\u00e1 garantir que ele inclua palavras-chave relevantes para as necessidades e os interesses dessas pessoas<\/p>\n\n\n\n<p>Por exemplo, se voc\u00ea <a href=\"https:\/\/memberpress.com\/pt\/blog\/weight-loss-program-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">administrar uma academia de gin\u00e1stica on-line<\/a>, Se voc\u00ea quiser atrair a aten\u00e7\u00e3o dos usu\u00e1rios que pesquisam frases como \u201chow to lose weight\u201d (como perder peso):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png\" alt=\"Uma pesquisa no Google por \"how to lose weight\".\" class=\"wp-image-36166\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-300x213.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-768x546.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-239x170.png 239w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-840x597.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-962x684.png 962w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-700x498.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-156x111.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1080x768.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png 1235w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>\u00c9 fundamental concentrar-se nos termos de pesquisa que seu p\u00fablico-alvo est\u00e1 realmente usando. Portanto, <strong>aprender a fazer a pesquisa de palavras-chave corretamente \u00e9 uma parte importante de uma estrat\u00e9gia de SEO eficaz<\/strong>. <\/p>\n\n\n\n<p>Ao identificar corretamente as frases que as pessoas digitam para encontrar sites como o seu, voc\u00ea pode <strong>aumentar seu tr\u00e1fego<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Make_a_Keyword_List_for_Your_Online_Business_In_4_Steps\"><\/span>Como fazer uma lista de palavras-chave para seu neg\u00f3cio on-line (em 4 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Antes de adicionar palavras-chave ao seu site, voc\u00ea precisa <a href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/\">criar uma lista<\/a> de termos a serem usados. H\u00e1 quatro etapas simples para esse processo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Understand_the_Different_Types_of_Keywords\"><\/span>Etapa 1: Entenda os diferentes tipos de palavras-chave<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Primeiro, \u00e9 importante entender que nem todas as palavras-chave s\u00e3o iguais. H\u00e1 uma variedade de tipos, cada um com seu pr\u00f3prio foco e casos de uso.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\"><img decoding=\"async\" width=\"1023\" height=\"341\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\" alt=\"tipos de palavras-chave\" class=\"wp-image-36568\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg 1023w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-300x100.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-768x256.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-510x170.jpg 510w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-840x280.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-700x233.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502-156x52.jpg 156w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/a><\/figure>\n\n\n\n<p>Veja a seguir os tipos mais comuns de palavras-chave, juntamente com <strong>exemplos que voc\u00ea poderia usar se estivesse administrando um site de associa\u00e7\u00e3o de fitness on-line<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Palavras-chave de cauda curta<\/h4>\n\n\n\n<p>As palavras-chave de cauda curta geralmente consistem em tr\u00eas palavras ou menos. Elas s\u00e3o <strong>amplo<\/strong> <strong>e altamente competitivo<\/strong> (o que significa que muitos sites est\u00e3o direcionados a eles).<\/p>\n\n\n\n<p>Exemplos de palavras-chave de cauda curta:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Corrida em trilha<\/li><li>Aulas de gin\u00e1stica<\/li><li>Treinamento on-line<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palavras-chave de cauda longa<\/h4>\n\n\n\n<p>As palavras-chave de cauda longa s\u00e3o <a href=\"https:\/\/easyaffiliate.com\/blog\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">frases mais espec\u00edficas<\/a> com mais de tr\u00eas palavras. Menos pessoas est\u00e3o pesquisando por eles, mas s\u00e3o muito menos competitivos e podem ser muito mais relevantes para o seu neg\u00f3cio. <strong>As palavras-chave de cauda longa s\u00e3o o que voc\u00ea procura em sua lista de palavras-chave.<\/strong><\/p>\n\n\n\n<p>Exemplos de palavras-chave de cauda longa:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Melhores sites de treinamento f\u00edsico para mulheres<\/li><li>Aulas avan\u00e7adas de condicionamento f\u00edsico para idosos<\/li><li>Treinamento on-line para perda de peso<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palavras-chave novas e sempre atuais<\/h4>\n\n\n\n<p>\u201cTermos \u201dfrescos\" s\u00e3o aqueles <strong>tend\u00eancias em tempo real<\/strong> gra\u00e7as a eventos recentes. As palavras-chave \u201cEvergreen\u201d s\u00e3o <strong>sempre relevante<\/strong> - eles n\u00e3o mudam com o tempo.<\/p>\n\n\n\n<p>Exemplos de palavras-chave novas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Vendas rel\u00e2mpago para aulas de fitness on-line hoje<\/li><li>Tempo atual<\/li><\/ul>\n\n\n\n<p>Exemplos de palavras-chave perenes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Calorias queimadas por hora de caminhada<\/li><li>Cita\u00e7\u00f5es de sucesso para o condicionamento f\u00edsico<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palavras-chave que definem o produto<\/h4>\n\n\n\n<p>As palavras-chave que definem o produto s\u00e3o palavras e frases que <strong>descrever produtos ou servi\u00e7os espec\u00edficos<\/strong>. Eles geralmente t\u00eam um volume de pesquisa menor, mas retornam uma alta taxa de convers\u00e3o.<\/p>\n\n\n\n<p>Exemplos de palavras-chave que definem o produto:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Cadar\u00e7os de t\u00eanis de cross-training<\/li><li>Mesa de computador em p\u00e9<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palavras-chave que definem o cliente<\/h4>\n\n\n\n<p>Palavras-chave que definem o cliente <strong>buscar atrair um p\u00fablico espec\u00edfico<\/strong>. Eles descrevem indiv\u00edduos.<\/p>\n\n\n\n<p>Exemplos de palavras-chave que definem o cliente:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Alunos com sobrepeso<\/li><li>Entusiastas do condicionamento f\u00edsico<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Palavras-chave Geo<\/h4>\n\n\n\n<p>\u201cPalavras-chave \u201dGeo <a href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">direcionar para um local espec\u00edfico<\/a>.<\/p>\n\n\n\n<p>Exemplos de palavras-chave geogr\u00e1ficas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Treinamento de condicionamento f\u00edsico em Chicago<\/li><li>Coaching de sa\u00fade em Los Angeles<\/li><li>Aulas de gin\u00e1stica perto de mim<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Uma observa\u00e7\u00e3o sobre a inten\u00e7\u00e3o<\/h4>\n\n\n\n<p>Quando uma pessoa digita uma palavra-chave, sempre h\u00e1 algo que ela est\u00e1 \u201cbuscando\u201d. Ou seja, h\u00e1 <em><strong>inten\u00e7\u00e3o <\/strong><\/em>por tr\u00e1s dessas palavras-chave. O que eles est\u00e3o buscando pode ser informativo, de navega\u00e7\u00e3o ou transacional. Voc\u00ea pode e deve selecionar palavras-chave para o seu site que <a href=\"https:\/\/www.wordstream.com\/keyword-intent\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">corresponder a essas v\u00e1rias inten\u00e7\u00f5es<\/a>.<\/p>\n\n\n\n<p>Exemplos de palavras-chave e suas inten\u00e7\u00f5es:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Informativo<\/strong>: \u201ccalories burned per hour walking\u201d (este usu\u00e1rio est\u00e1 procurando uma resposta simples para uma pergunta sobre queima de calorias)<\/li><li><strong>Navega\u00e7\u00e3o<\/strong>: \u201cfitness classes near me\u201d (essa pessoa quer saber se h\u00e1 aulas de gin\u00e1stica oferecidas nas proximidades)<\/li><li><strong>Transacional<\/strong>: \u201conline coaching coupon code\u201d (\u00e9 \u00f3bvio que esse usu\u00e1rio est\u00e1 querendo fazer uma compra porque mencionou um c\u00f3digo de desconto)<\/li><\/ul>\n\n\n\n<p>Ent\u00e3o, a\u00ed est\u00e1. Esses s\u00e3o os principais tipos de palavras-chave. Lembre-se de que n\u00e3o \u00e9 necess\u00e1rio usar todas elas no SEO do seu site. Na verdade, \u00e9 melhor come\u00e7ar concentrando-se em algumas que sejam altamente relevantes para seus objetivos, nicho e p\u00fablico-alvo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Etapa 2: Considere seu p\u00fablico-alvo e seu nicho<\/h3>\n\n\n\n<p>Quanto melhor voc\u00ea conhecer o seu p\u00fablico, mais precisamente poder\u00e1 prever o que ele pode estar procurando, bem como as inten\u00e7\u00f5es por tr\u00e1s de suas pesquisas. Portanto, <strong>a pesquisa de mercado \u00e9 essencial<\/strong> no desenvolvimento de uma boa lista de palavras-chave.<\/p>\n\n\n\n<p>A primeira etapa \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">identificar seu p\u00fablico-alvo<\/a>. Voc\u00ea pode fazer isso realizando pesquisas sobre <a href=\"https:\/\/prettylinks.com\/blog\/dominate-low-competition-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">o nicho de sua empresa<\/a>. Voc\u00ea tamb\u00e9m pode <strong>pesquisar seus concorrentes e seus clientes atuais<\/strong> (se voc\u00ea os tiver). <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\"><img decoding=\"async\" width=\"713\" height=\"490\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\" alt=\"ilustra\u00e7\u00e3o do p\u00fablico-alvo\" class=\"wp-image-36569\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg 713w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-300x206.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-247x170.jpg 247w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-700x481.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883-156x107.jpg 156w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/figure>\n\n\n\n<p>Quando tiver uma lista de clientes de bom tamanho, voc\u00ea dever\u00e1 <strong>realizar uma pesquisa de pesquisa e desenvolvimento (P&amp;D)<\/strong>. Voc\u00ea pode contratar uma organiza\u00e7\u00e3o especializada para realizar sua pesquisa, mas isso pode ser caro. Um plugin construtor de formul\u00e1rios de boa qualidade \u00e9 uma op\u00e7\u00e3o muito melhor (e mais econ\u00f4mica) para pequenas empresas e startups.<\/p>\n\n\n\n<p>Recomendamos <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">WPForms<\/a> ou <a href=\"https:\/\/formidableforms.com\/?sscid=41k6_kl6ha\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formas formid\u00e1veis<\/a>. Ambos incluem construtores de pesquisas excelentes e f\u00e1ceis de usar, com ferramentas robustas de relat\u00f3rio e an\u00e1lise. <\/p>\n\n\n\n<p>Munido de muitos dados sobre o p\u00fablico-alvo, voc\u00ea pode <a href=\"https:\/\/prettylinks.com\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">criar uma buyer persona<\/a>. Este \u00e9 um <strong>descri\u00e7\u00e3o detalhada de seu cliente ideal<\/strong>incluindo itens como local, n\u00edvel de renda, prefer\u00eancias, ocupa\u00e7\u00e3o, hobbies e muito mais. <\/p>\n\n\n\n<p>Com essas informa\u00e7\u00f5es sobre seus clientes potenciais exclusivos, voc\u00ea poder\u00e1 criar uma lista de palavras-chave com o poder de atrair as pessoas com maior probabilidade de comprar o que voc\u00ea est\u00e1 oferecendo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Use_the_Right_Keyword_Research_Tools\"><\/span>Etapa 3: Use as ferramentas corretas de pesquisa de palavras-chave<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quando voc\u00ea souber <em>que <\/em>Se voc\u00ea est\u00e1 falando com uma pessoa, \u00e9 hora de encontrar as palavras certas para dizer a ela. E isso \u00e9 mil vezes mais f\u00e1cil se voc\u00ea tiver as ferramentas certas \u00e0 sua disposi\u00e7\u00e3o.<\/p>\n\n\n\n<p>Existem in\u00fameras ferramentas de SEO no mercado, e todas elas t\u00eam recursos diferentes. Entretanto, se voc\u00ea estiver procurando a <strong>melhor fora do<a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> ferramentas<\/strong> que se adapta \u00e0 maioria das situa\u00e7\u00f5es, voc\u00ea n\u00e3o pode errar com estes tr\u00eas (sem ordem espec\u00edfica):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Planejador de palavras-chave do Google<\/a><\/li><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a><\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Palavras-chave em todos os lugares<\/a>.<\/li><\/ul>\n\n\n\n<p>O Google Keyword Planner \u00e9 uma \u00f3tima primeira op\u00e7\u00e3o, com muitos recursos b\u00e1sicos que oferecem precis\u00e3o de alto n\u00edvel e dados diretamente do Google:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\"><img decoding=\"async\" width=\"800\" height=\"527\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\" alt=\"Captura de tela da p\u00e1gina inicial do Planejador de palavras-chave do Google\" class=\"wp-image-35968\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-300x198.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-768x506.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-258x170.jpeg 258w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-700x461.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7-156x103.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>As pessoas geralmente ignoram o YouTube, mas os usu\u00e1rios pesquisam no YouTube <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/meet-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">mais do que qualquer outro site<\/a> ao lado do pr\u00f3prio Google. <\/p>\n\n\n\n<p><strong>O Google Trends permite que voc\u00ea veja quais palavras-chave est\u00e3o ganhando for\u00e7a nessa plataforma de v\u00eddeo.<\/strong> Ele tamb\u00e9m fornece outras estat\u00edsticas de tend\u00eancias de longo prazo que s\u00e3o perfeitas para analisar suas palavras-chave perenes:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\"><img decoding=\"async\" width=\"800\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\" alt=\"Captura de tela da p\u00e1gina inicial do Google Trends\" class=\"wp-image-35969\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-300x181.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-768x464.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-282x170.jpeg 282w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-700x423.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD-156x94.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Por fim, o Keywords Everywhere apresenta dados de palavras-chave do eBay e da Amazon. Ele tamb\u00e9m tem uma incr\u00edvel integra\u00e7\u00e3o com o Chrome e o Firefox:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\"><img decoding=\"async\" width=\"800\" height=\"525\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\" alt=\"Captura de tela da p\u00e1gina inicial do Keywords Anywhere\" class=\"wp-image-35970\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-300x197.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-768x504.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-259x170.jpeg 259w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-700x459.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C-156x102.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Se seu site for <a href=\"https:\/\/memberpress.com\/pt\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">desenvolvido no WordPress<\/a>Se voc\u00ea estiver usando um sistema de gerenciamento de risco, ter\u00e1 uma gama adicional de op\u00e7\u00f5es. H\u00e1 uma grande variedade de <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">excelentes plug-ins de SEO<\/a> que podem ajud\u00e1-lo a encontrar e usar palavras-chave de forma eficaz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Brainstorm_Keyword_Ideas_and_Refine_Your_List\"><\/span>Etapa 4: Fa\u00e7a um brainstorming de ideias de palavras-chave e refine sua lista<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Depois que voc\u00ea tiver seu p\u00fablico e suas ferramentas, \u00e9 hora de fazer algumas pesquisas e compilar sua lista. Cada ferramenta que voc\u00ea usar ter\u00e1 um processo diferente. Vamos dar uma olhada no Keywords Everywhere como exemplo.<\/p>\n\n\n\n<p>Depois de instalar e ativar a extens\u00e3o <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">para o Chrome<\/a> ou <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/keywords-everywhere\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Firefox<\/a>Se voc\u00ea n\u00e3o tiver uma p\u00e1gina de produto, navegue at\u00e9 o site de um concorrente e carregue uma p\u00e1gina ou produto popular. <\/p>\n\n\n\n<p>Em seguida, use a ferramenta \u201cAnalyze Page\u201d, e a extens\u00e3o retornar\u00e1 uma lista de palavras-chave que voc\u00ea pode exportar:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\"><img decoding=\"async\" width=\"800\" height=\"455\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\" alt=\"Captura de tela do Keywords Anywhere mostrando a p\u00e1gina de an\u00e1lise\" class=\"wp-image-35973\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-300x171.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-768x437.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-299x170.jpeg 299w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-700x398.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1-156x89.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Em seguida, voc\u00ea pode filtrar as palavras-chave para encontrar os melhores resultados. Por exemplo, se estiver procurando por palavras-chave de cauda longa, selecione aquelas com quatro ou mais palavras.<\/p>\n\n\n\n<p>Expandir o menu suspenso <em>Mostrar todas as frases de palavras-chave<\/em> e selecione a op\u00e7\u00e3o apropriada. A exibi\u00e7\u00e3o ser\u00e1 atualizada para mostrar apenas as palavras-chave que correspondem aos seus crit\u00e9rios. <\/p>\n\n\n\n<p>H\u00e1 muitas outras op\u00e7\u00f5es de filtragem, e voc\u00ea pode usar quantas precisar:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\"><img decoding=\"async\" width=\"800\" height=\"454\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\" alt=\"Captura de tela de Keywords Anywhere mostrando uma lista filtrada\" class=\"wp-image-35975\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-300x170.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-768x436.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-700x397.jpeg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D-156x89.jpeg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Repita esse processo para explorar quantos sites de concorrentes voc\u00ea quiser. Apenas certifique-se de que eles sejam populares e tenham muito tr\u00e1fego. Dessa forma, voc\u00ea saber\u00e1 que as palavras-chave resultantes ser\u00e3o relevantes para o seu p\u00fablico. <\/p>\n\n\n\n<p>Para obter melhores resultados, voc\u00ea tamb\u00e9m deve fazer o acompanhamento com <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">uma ferramenta como o Planejador de palavras-chave<\/a> para encontrar termos que seus concorrentes podem ter ignorado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Incorporating_Your_Keywords_into_Your_Website\"><\/span>Incorpora\u00e7\u00e3o de palavras-chave em seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Depois de reunir sua lista de palavras-chave perfeitas, a pr\u00f3xima etapa \u00e9 incorporar suas palavras ao conte\u00fado da Web. Aqui est\u00e3o duas regras de ouro para fazer isso de forma eficaz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\"><img decoding=\"async\" width=\"713\" height=\"490\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\" alt=\"adicionar palavras-chave ao seu conte\u00fado da web\" class=\"wp-image-36570\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg 713w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-300x206.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-247x170.jpg 247w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-700x481.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937-156x107.jpg 156w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">1. Uma p\u00e1gina para cada palavra-chave de foco<\/h4>\n\n\n\n<p>N\u00e3o segmente a mesma palavra-chave em v\u00e1rias p\u00e1ginas (ou voc\u00ea pode acabar competindo consigo mesmo!). Isso n\u00e3o quer dizer que voc\u00ea n\u00e3o deva usar a mesma palavra-chave em mais de uma p\u00e1gina (seria imposs\u00edvel n\u00e3o faz\u00ea-lo!). Voc\u00ea s\u00f3 n\u00e3o quer fazer com que uma palavra-chave seja a <em>foco principal <\/em>de mais de uma p\u00e1gina.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. N\u00e3o use \u201cenchimento de palavras-chave\u201d<\/h4>\n\n\n\n<p>Evite o \u201ckeyword stuffing\u201d. Isso \u00e9 quando voc\u00ea usa uma palavra-chave tantas vezes em uma \u00fanica p\u00e1gina que ela soa rid\u00edcula. Aqui est\u00e1 um exemplo de \"stuffing\":<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg\" alt=\"\" class=\"wp-image-36567\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Incorpore sua palavra-chave de foco somente onde ela se encaixar naturalmente.<\/p>\n\n\n\n<p>Atire para <a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-naturally-integrate-keywords-into-your-online-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">entre tr\u00eas e seis<\/a>\u00a0palavras-chave por p\u00e1gina e pense cuidadosamente sobre\u00a0<a href=\"https:\/\/think3.co.uk\/blog\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">o que voc\u00ea coloca onde<\/a>. As p\u00e1ginas de produtos t\u00eam requisitos diferentes das \u00e1reas n\u00e3o relacionadas a vendas do seu site.<\/p>\n\n\n\n<p>H\u00e1 muitos guias on-line que podem ajud\u00e1-lo <a href=\"https:\/\/pathfinderseo.com\/blog\/use-keywords-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">fazer o melhor uso poss\u00edvel de suas palavras-chave<\/a>. E h\u00e1 tamb\u00e9m muitas ferramentas incr\u00edveis. <\/p>\n\n\n\n<p>Uma que recomendamos muito \u00e9 <a href=\"https:\/\/memberpress.com\/go\/allinone\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"All In One SEO (AIOSEO)\">All In One SEO (AIOSEO)<\/a>uma ferramenta que o ajuda a maximizar seu SEO de v\u00e1rias maneiras. Um dos recursos mais \u00fateis \u00e9 a ferramenta de an\u00e1lise de reda\u00e7\u00e3o. Ela elimina o mist\u00e9rio, ajudando voc\u00ea a encontrar o ponto ideal para o posicionamento de palavras-chave em tudo, desde o corpo do texto e os cabe\u00e7alhos at\u00e9 os metadados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se o site da sua empresa n\u00e3o estiver gerando o tipo de tr\u00e1fego e receita que voc\u00ea deseja, as palavras-chave s\u00e3o uma solu\u00e7\u00e3o para melhorar suas classifica\u00e7\u00f5es e aumentar as vendas. <\/p>\n\n\n\n<p>Implementar essas palavras poderosas em seu site \u00e9 f\u00e1cil. Apenas certifique-se de saber onde us\u00e1-las e exatamente o que seu p\u00fablico est\u00e1 procurando.<\/p>\n\n\n\n<p>Para encontrar e compilar as palavras-chave perfeitas, voc\u00ea precisar\u00e1:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Entenda os diferentes tipos de palavras-chave.<\/li><li>Descubra o que seus clientes-alvo est\u00e3o pesquisando.<\/li><li>Escolha suas ferramentas de pesquisa de palavras-chave.<\/li><li>Fa\u00e7a um brainstorming de ideias de palavras-chave e refine sua lista.<\/li><\/ol>\n\n\n\n<p>Com um pouco de tempo, esfor\u00e7o e cuidado, voc\u00ea deve come\u00e7ar a ver seus esfor\u00e7os de escrita sendo recompensados com o aumento do tr\u00e1fego org\u00e2nico. Se tiver alguma opini\u00e3o, dica ou d\u00favida sobre o uso de palavras-chave e como fazer uma lista de palavras-chave, informe-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo.<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de assinar nosso boletim informativo na caixa \u00e0 sua direita!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Find out what a keyword list is and how creating and using a good one can mean more traffic to your site. Launching your website is a landmark moment for your business. A dedicated site offers the potential for improved marketing and sales. 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Saiba como fazer uma lista de palavras-chave e implement\u00e1-la em seu SEO.","keywords":[{"label":"how to make a keyword list","value":"how to make a keyword list"},{"label":"keyword list","value":"keyword list"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 19:16:55","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2022-03-09 23:29:24","updated":"2026-03-03 15:02:12"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/\" title=\"Membership Site\">Membership Site<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/\" title=\"Content\">Content<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Make a Keyword List for Your Online Business (4 Steps)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Membership Site","link":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/"},{"label":"Content","link":"https:\/\/memberpress.com\/pt\/blog\/category\/membership-site\/content\/"},{"label":"How to Make a Keyword List for Your Online Business (4 Steps)","link":"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Find out what a keyword list is and how creating and using a good one can mean more traffic to your site.<\/h2>","content":"Descubra o que \u00e9 uma lista de palavras-chave e como criar e usar uma boa lista pode significar mais tr\u00e1fego para seu site.","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Launching your website is a landmark moment for your business. A dedicated site offers the potential for improved marketing and sales. However, you might struggle to achieve the search engine rankings and level of traffic you want.<\/p>","content":[{"type":"text","data":"Launching your website is a landmark moment for your business. A dedicated site offers the potential for improved marketing and sales. However, you might struggle to achieve the search engine rankings and level of traffic you want."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To improve your results, you'll want to<strong> make smart use of keywords<\/strong>. When done correctly, keyword optimization can make a huge difference to your online visibility and sales. <\/p>","content":[{"type":"text","data":"To improve your results, you'll want to<strong> make smart use of keywords<\/strong>. When done correctly, keyword optimization can make a huge difference to your online visibility and sales. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Keyword research is vital to a sound <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Optimization (SEO) strategy<\/a> that'll get you lots of relevant views and clicks.<\/p>","content":[{"type":"text","data":"Keyword research is vital to a sound <a href=\"https:\/\/memberpress.com\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Optimization (SEO) strategy<\/a> that'll get you lots of relevant views and clicks."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll explore how the right keywords and phrases can boost your SEO rankings and increase your website's traffic. We'll also give you a few tips for making a great list of your own. Let's get to work!<\/p>","content":[{"type":"text","data":"In this article, we'll explore how the right keywords and phrases can boost your SEO rankings and increase your website's traffic. We'll also give you a few tips for making a great list of your own. Let's get to work!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Keyword Research Is Important<\/h2>","content":"Por que a pesquisa de palavras-chave \u00e9 importante","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Most of the time, \"keywords\" aren't singular words at all. They're <em>phrases<\/em> a person uses to describe what they're looking for online. When Google and other search engines recommend pages, they <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">make their recommendations<\/a> based partly on the presence of these important terms.<\/p>","content":[{"type":"text","data":"Most of the time, \"keywords\" aren't singular words at all. They're <em>phrases<\/em> a person uses to describe what they're looking for online. When Google and other search engines recommend pages, they <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noreferrer noopener\">make their recommendations<\/a> based partly on the presence of these important terms."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>If you want the right people to find your website, you'll need to make sure it includes keywords that are relevant to these people's needs and interests<\/p>","content":[{"type":"text","data":"If you want the right people to find your website, you'll need to make sure it includes keywords that are relevant to these people's needs and interests"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, if you <a href=\"https:\/\/memberpress.com\/blog\/weight-loss-program-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">run an online fitness club<\/a>, you might want to attract the attention of users searching for phrases like \"how to lose weight\":<\/p>","content":[{"type":"text","data":"For example, if you <a href=\"https:\/\/memberpress.com\/blog\/weight-loss-program-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">run an online fitness club<\/a>, you might want to attract the attention of users searching for phrases like \"how to lose weight\":"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png\" alt=\"A Google search for &quot;how to lose weight&quot;.\" class=\"wp-image-36166\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search.png","alt":"A Google search for &quot;how to lose weight&quot;.","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/how-to-lose-weight-search-1024x728.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":728,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>It's vital to focus on search terms your target audience is actually using. Therefore, <strong>learning to do keyword research properly is an important part of an effective SEO strategy<\/strong>. <\/p>","content":[{"type":"text","data":"It's vital to focus on search terms your target audience is actually using. Therefore, <strong>learning to do keyword research properly is an important part of an effective SEO strategy<\/strong>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>By correctly identifying the phrases people type in to find websites like yours, you can <strong>increase your traffic<\/strong>. <\/p>","content":[{"type":"text","data":"By correctly identifying the phrases people type in to find websites like yours, you can <strong>increase your traffic<\/strong>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Make a Keyword List for Your Online Business (In 4 Steps)<\/h2>","content":"Como fazer uma lista de palavras-chave para seu neg\u00f3cio on-line (em 4 etapas)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Before you add keywords to your website, you need to <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\">build a list<\/a> of terms to use. There are four simple steps to this process.<\/p>","content":[{"type":"text","data":"Before you add keywords to your website, you need to <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\">build a list<\/a> of terms to use. There are four simple steps to this process."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 1: Understand the Different Types of Keywords<\/h3>","content":"Etapa 1: Entenda os diferentes tipos de palavras-chave","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>First, it's important to understand that not all keywords are the same. There are a variety of types, each with its own focus and use cases.<\/p>","content":[{"type":"text","data":"First, it's important to understand that not all keywords are the same. There are a variety of types, each with its own focus and use cases."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg\" alt=\"types of keywords\" class=\"wp-image-36568\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg","alt":"types of keywords","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1330878502.jpg","linkDestination":"media"},"style":{"width":1023,"height":341,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Following are the most common types of keywords along with <strong>examples you might use if you were running an online fitness membership site<\/strong>.<\/p>","content":[{"type":"text","data":"Following are the most common types of keywords along with <strong>examples you might use if you were running an online fitness membership site<\/strong>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Short-tail keywords<\/h4>","content":"Palavras-chave de cauda curta","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Short-tail keywords typically consist of three words or less. They're <strong>broad<\/strong> <strong>and highly competitive<\/strong> (that means many websites are targeting them).<\/p>","content":[{"type":"text","data":"Short-tail keywords typically consist of three words or less. They're <strong>broad<\/strong> <strong>and highly competitive<\/strong> (that means many websites are targeting them)."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of short-tail keywords:<\/p>","content":[{"type":"text","data":"Examples of short-tail keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Trail running<\/li><li>Fitness classes<\/li><li>Online coaching<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Corrida em trilha<\/li><li>Aulas de gin\u00e1stica<\/li><li>Treinamento on-line<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Long-tail keywords<\/h4>","content":"Palavras-chave de cauda longa","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Long-tail keywords are <a href=\"https:\/\/easyaffiliate.com\/blog\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">more specific phrases<\/a> of greater than three words. Fewer people are searching for them, but they're much less competitive and can be a lot more relevant to your business. <strong>Long-tail keywords are what you're after in your keyword list.<\/strong><\/p>","content":[{"type":"text","data":"Long-tail keywords are <a href=\"https:\/\/easyaffiliate.com\/blog\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">more specific phrases<\/a> of greater than three words. Fewer people are searching for them, but they're much less competitive and can be a lot more relevant to your business. <strong>Long-tail keywords are what you're after in your keyword list.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of long-tail keywords:<\/p>","content":[{"type":"text","data":"Examples of long-tail keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Best fitness coaching sites for women<\/li><li>Advanced fitness classes for seniors<\/li><li>Online coaching for weight loss<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Melhores sites de treinamento f\u00edsico para mulheres<\/li><li>Aulas avan\u00e7adas de condicionamento f\u00edsico para idosos<\/li><li>Treinamento on-line para perda de peso<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Fresh and evergreen keywords<\/h4>","content":"Palavras-chave novas e sempre atuais","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>\"Fresh\" terms are those <strong>trending in real time<\/strong> thanks to recent events. \"Evergreen\" keywords are <strong>always relevant<\/strong> \u2013 they don't change with time.<\/p>","content":[{"type":"text","data":"\"Fresh\" terms are those <strong>trending in real time<\/strong> thanks to recent events. \"Evergreen\" keywords are <strong>always relevant<\/strong> \u2013 they don't change with time."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of fresh keywords:<\/p>","content":[{"type":"text","data":"Examples of fresh keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Flash sales for online fitness classes today<\/li><li>Weather right now<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Vendas rel\u00e2mpago para aulas de fitness on-line hoje<\/li><li>Tempo atual<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of evergreen keywords:<\/p>","content":[{"type":"text","data":"Examples of evergreen keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Calories burned per hour walking<\/li><li>Success quotes for fitness<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Calorias queimadas por hora de caminhada<\/li><li>Cita\u00e7\u00f5es de sucesso para o condicionamento f\u00edsico<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Product-defining keywords<\/h4>","content":"Palavras-chave que definem o produto","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Product-defining keywords are words and phrases that <strong>describe specific products or services<\/strong>. They often have lower search volume, but return a high conversion rate.<\/p>","content":[{"type":"text","data":"Product-defining keywords are words and phrases that <strong>describe specific products or services<\/strong>. They often have lower search volume, but return a high conversion rate."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of product-defining keywords:<\/p>","content":[{"type":"text","data":"Examples of product-defining keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>cross-training shoe laces<\/li><li>Standing computer desk<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Cadar\u00e7os de t\u00eanis de cross-training<\/li><li>Mesa de computador em p\u00e9<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Customer-defining keywords<\/h4>","content":"Palavras-chave que definem o cliente","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Customer-defining keywords <strong>seek to attract a particular audience<\/strong>. They describe individuals.<\/p>","content":[{"type":"text","data":"Customer-defining keywords <strong>seek to attract a particular audience<\/strong>. They describe individuals."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of customer-defining keywords:<\/p>","content":[{"type":"text","data":"Examples of customer-defining keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Overweight students<\/li><li>Fitness enthusiasts<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Alunos com sobrepeso<\/li><li>Entusiastas do condicionamento f\u00edsico<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">Geo keywords<\/h4>","content":"Palavras-chave Geo","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>\"Geo\" keywords <a href=\"https:\/\/memberpress.com\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">target a particular location<\/a>.<\/p>","content":[{"type":"text","data":"\"Geo\" keywords <a href=\"https:\/\/memberpress.com\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">target a particular location<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Geo keyword examples:<\/p>","content":[{"type":"text","data":"Geo keyword examples:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li>Fitness coaching in Chicago<\/li><li>LA health coaching<\/li><li>Fitness classes near me<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li>Treinamento de condicionamento f\u00edsico em Chicago<\/li><li>Coaching de sa\u00fade em Los Angeles<\/li><li>Aulas de gin\u00e1stica perto de mim<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">A note about intent<\/h4>","content":"Uma observa\u00e7\u00e3o sobre a inten\u00e7\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>When a person types in a keyword, there's alway something they're \"going after\". That is, there's <em><strong>intent <\/strong><\/em>behind those keywords. The thing they're after can be informational, navigational, or transactional. You can and should select keywords for your site that <a href=\"https:\/\/www.wordstream.com\/keyword-intent\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">match those various intents<\/a>.<\/p>","content":[{"type":"text","data":"When a person types in a keyword, there's alway something they're \"going after\". That is, there's <em><strong>intent <\/strong><\/em>behind those keywords. The thing they're after can be informational, navigational, or transactional. You can and should select keywords for your site that <a href=\"https:\/\/www.wordstream.com\/keyword-intent\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">match those various intents<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Examples of keywords and their intents:<\/p>","content":[{"type":"text","data":"Examples of keywords and their intents:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Informational<\/strong>: \"calories burned per hour walking\" (this user is looking for a simple answer to a question about calorie burn)<\/li><li><strong>Navigational<\/strong>: \"fitness classes near me\" (this person wants to know if there are fitness classes offered nearby)<\/li><li><strong>Transactional<\/strong>: \"online coaching coupon code\" (it's obvious this user is looking to make a purchase because they're mentioned a discount code)<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Informativo<\/strong>: \"calories burned per hour walking\" (este usu\u00e1rio est\u00e1 procurando uma resposta simples para uma pergunta sobre queima de calorias)<\/li><li><strong>Navega\u00e7\u00e3o<\/strong>: \"fitness classes near me\" (essa pessoa quer saber se h\u00e1 aulas de gin\u00e1stica oferecidas nas proximidades)<\/li><li><strong>Transacional<\/strong>: \"online coaching coupon code\" (\u00e9 \u00f3bvio que esse usu\u00e1rio est\u00e1 querendo fazer uma compra porque mencionou um c\u00f3digo de desconto)<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>So there you have it. Those are the major types of keywords. Keep in mind that you don't have to use them all in your site's SEO. It's actually best to start by focusing on a few that are highly relevant to your goals, niche, and audience.<\/p>","content":[{"type":"text","data":"So there you have it. Those are the major types of keywords. Keep in mind that you don't have to use them all in your site's SEO. It's actually best to start by focusing on a few that are highly relevant to your goals, niche, and audience."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 2:&nbsp;Consider Your Target Audience and Niche<\/h3>","content":"Etapa 2: Considere seu p\u00fablico-alvo e seu nicho","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The better you know your audience, the more accurately you can predict what they might be searching for, as well as the intents behind their searches. Therefore, <strong>market research is essential<\/strong> in developing a good keyword list.<\/p>","content":[{"type":"text","data":"The better you know your audience, the more accurately you can predict what they might be searching for, as well as the intents behind their searches. Therefore, <strong>market research is essential<\/strong> in developing a good keyword list."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>The first step is to <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">identify your target audience<\/a>. You can do this by conducting research into <a href=\"https:\/\/prettylinks.com\/blog\/dominate-low-competition-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">your business' niche<\/a>. You can also <strong>research your competitors and your existing customers<\/strong> (if you have them). <\/p>","content":[{"type":"text","data":"The first step is to <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">identify your target audience<\/a>. You can do this by conducting research into <a href=\"https:\/\/prettylinks.com\/blog\/dominate-low-competition-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\">your business' niche<\/a>. You can also <strong>research your competitors and your existing customers<\/strong> (if you have them). "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg\" alt=\"target audience illustration\" class=\"wp-image-36569\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg","alt":"target audience illustration","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1326754883.jpg","linkDestination":"media"},"style":{"width":713,"height":490,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/paragraph","render":"<p>Once you do have a good sized customer list, you'll want to <strong>run a research and development (R&amp;D) survey<\/strong>. You can hire a specialized organization to run your survey, but that can be pricey. A good quality form builder plugin is a much better (and more affordable) option for small businesses and startups.<\/p>","content":[{"type":"text","data":"Once you do have a good sized customer list, you'll want to <strong>run a research and development (R&amp;D) survey<\/strong>. You can hire a specialized organization to run your survey, but that can be pricey. A good quality form builder plugin is a much better (and more affordable) option for small businesses and startups."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>We recommend <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">WPForms<\/a> or <a href=\"https:\/\/formidableforms.com\/?sscid=41k6_kl6ha\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formidable Forms<\/a>. Both include excellent, easy-to-use survey builders with robust reporting and analysis tools. <\/p>","content":[{"type":"text","data":"We recommend <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">WPForms<\/a> or <a href=\"https:\/\/formidableforms.com\/?sscid=41k6_kl6ha\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formidable Forms<\/a>. Both include excellent, easy-to-use survey builders with robust reporting and analysis tools. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Armed with plenty of target audience data, you can <a href=\"https:\/\/prettylinks.com\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a buyer persona<\/a>. This is a <strong>detailed description of your ideal customer<\/strong>, including things like location, income level, preferences, occupation, hobbies, and more. <\/p>","content":[{"type":"text","data":"Armed with plenty of target audience data, you can <a href=\"https:\/\/prettylinks.com\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">create a buyer persona<\/a>. This is a <strong>detailed description of your ideal customer<\/strong>, including things like location, income level, preferences, occupation, hobbies, and more. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With this information about your unique potential customers, you'll be able to build a keyword list with the power to attract the people most likely to buy what you're offering.<\/p>","content":[{"type":"text","data":"With this information about your unique potential customers, you'll be able to build a keyword list with the power to attract the people most likely to buy what you're offering."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 3: Use the Right Keyword Research Tools<\/h3>","content":"Etapa 3: Use as ferramentas corretas de pesquisa de palavras-chave","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Once you know <em>who <\/em>you're talking to, it's time to find the right words to say to them. And that's a thousand times easier if you have the right tools at your disposal.<\/p>","content":[{"type":"text","data":"Once you know <em>who <\/em>you're talking to, it's time to find the right words to say to them. And that's a thousand times easier if you have the right tools at your disposal."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are tons of SEO tools out there, and they all have different features. However, if you're looking for the <strong>best out-of-the-box tools<\/strong> that'll suit the most situations, you can't go wrong with these three (in no specific order):<\/p>","content":[{"type":"text","data":"There are tons of SEO tools out there, and they all have different features. However, if you're looking for the <strong>best out-of-the-box tools<\/strong> that'll suit the most situations, you can't go wrong with these three (in no specific order):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Keyword Planner<\/a><\/li><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a><\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Keywords Everywhere<\/a>.<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ads.google.com\/intl\/en_uk\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Planejador de palavras-chave do Google<\/a><\/li><li><a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Trends<\/a><\/li><li><a href=\"https:\/\/keywordseverywhere.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Palavras-chave em todos os lugares<\/a>.<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Google Keyword Planner is a great first option, with plenty of basic features that offer top-level accuracy and data directly from Google:<\/p>","content":[{"type":"text","data":"Google Keyword Planner is a great first option, with plenty of basic features that offer top-level accuracy and data directly from Google:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg\" alt=\"Screenshot from the Google Keyword Planner homepage\" class=\"wp-image-35968\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg","alt":"Screenshot from the Google Keyword Planner homepage","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/45E7152E-D0AD-4D73-97B8-BDA58D3743E7.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":527,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>People often overlook YouTube, yet users search on YouTube <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/meet-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">more than any other website<\/a> next to Google itself. <\/p>","content":[{"type":"text","data":"People often overlook YouTube, yet users search on YouTube <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/meet-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">more than any other website<\/a> next to Google itself. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>Google Trends allows you to see what keywords are gaining traction on this video platform.<\/strong> It also gives you other long-term trend statistics that are perfect for analyzing your evergreen keywords:<\/p>","content":[{"type":"text","data":"<strong>Google Trends allows you to see what keywords are gaining traction on this video platform.<\/strong> It also gives you other long-term trend statistics that are perfect for analyzing your evergreen keywords:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg\" alt=\"Screenshot from the Google Trends homepage\" class=\"wp-image-35969\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg","alt":"Screenshot from the Google Trends homepage","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/18D6DB69-E22A-41D0-B9FB-9AD0292380FD.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":483,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Finally, Keywords Everywhere features keyword data from eBay and Amazon. It also has an awesome Chrome and Firefox integration:<\/p>","content":[{"type":"text","data":"Finally, Keywords Everywhere features keyword data from eBay and Amazon. It also has an awesome Chrome and Firefox integration:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg\" alt=\"Screenshot from the Keywords Anywhere homepage\" class=\"wp-image-35970\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg","alt":"Screenshot from the Keywords Anywhere homepage","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/F8F376E0-CB6D-479A-A578-A47D4F64404C.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":525,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>If your website is <a href=\"https:\/\/memberpress.com\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">built on WordPress<\/a>, you have an additional range of options. There are plenty of <a href=\"https:\/\/memberpress.com\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">excellent SEO plugins<\/a> that can help you find and use keywords effectively.<\/p>","content":[{"type":"text","data":"If your website is <a href=\"https:\/\/memberpress.com\/blog\/four-reasons-you-should-consider-wordpress-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">built on WordPress<\/a>, you have an additional range of options. There are plenty of <a href=\"https:\/\/memberpress.com\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">excellent SEO plugins<\/a> that can help you find and use keywords effectively."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 4: Brainstorm Keyword Ideas and Refine Your List<\/h3>","content":"Etapa 4: Fa\u00e7a um brainstorming de ideias de palavras-chave e refine sua lista","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Once you've got your audience and your tools, it's time to conduct some research and compile your list. Each tool you use will have a different process. Let's take a look at Keywords Everywhere as an example.<\/p>","content":[{"type":"text","data":"Once you've got your audience and your tools, it's time to conduct some research and compile your list. Each tool you use will have a different process. Let's take a look at Keywords Everywhere as an example."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>After installing and activating the extension <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">for Chrome<\/a> or <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/keywords-everywhere\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Firefox<\/a>, navigate to a competitor's website and load up a popular page or product. <\/p>","content":[{"type":"text","data":"After installing and activating the extension <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">for Chrome<\/a> or <a href=\"https:\/\/addons.mozilla.org\/en-US\/firefox\/addon\/keywords-everywhere\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Firefox<\/a>, navigate to a competitor's website and load up a popular page or product. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Next, use the \"Analyze Page\" tool, and the extension will return a list of keywords you can export:<\/p>","content":[{"type":"text","data":"Next, use the \"Analyze Page\" tool, and the extension will return a list of keywords you can export:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg\" alt=\"Screenshot from Keywords Anywhere showing the analysis page\" class=\"wp-image-35973\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg","alt":"Screenshot from Keywords Anywhere showing the analysis page","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/1D1F0F40-1E43-43E0-A3A9-2ADDB5737DA1.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":455,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>You can then filter the keywords to find the best results. For example, if you're looking for long-tail keywords, you'll want to select those with four or more words.<\/p>","content":[{"type":"text","data":"You can then filter the keywords to find the best results. For example, if you're looking for long-tail keywords, you'll want to select those with four or more words."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Expand the drop-down <em>Show all keyword phrases<\/em> menu, and select the appropriate option. The display will now refresh to show only those keywords that match your criteria. <\/p>","content":[{"type":"text","data":"Expand the drop-down <em>Show all keyword phrases<\/em> menu, and select the appropriate option. The display will now refresh to show only those keywords that match your criteria. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are plenty of other options for filtering, and you can use as many as you need:<\/p>","content":[{"type":"text","data":"There are plenty of other options for filtering, and you can use as many as you need:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg\" alt=\"Screenshot from Keywords Anywhere showing a filtered list\" class=\"wp-image-35975\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg","alt":"Screenshot from Keywords Anywhere showing a filtered list","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/70ACC9E0-71BF-4D2A-84EE-1CB02D1E648D.jpeg","linkDestination":"media","align":"center"},"style":{"width":800,"height":454,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Repeat this process to explore as many competitor sites as you like. Just make sure they're popular and highly trafficked. That way you can know the resulting keywords will be relevant to your audience. <\/p>","content":[{"type":"text","data":"Repeat this process to explore as many competitor sites as you like. Just make sure they're popular and highly trafficked. That way you can know the resulting keywords will be relevant to your audience. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For best results, you'll also want to follow up with <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a tool like Keyword Planner<\/a> to find terms your competitors may have overlooked.<\/p>","content":[{"type":"text","data":"For best results, you'll also want to follow up with <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7337243\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a tool like Keyword Planner<\/a> to find terms your competitors may have overlooked."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Incorporating Your Keywords into Your Website<\/h2>","content":"Incorpora\u00e7\u00e3o de palavras-chave em seu site","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Once you've put together your perfect keyword list, the next step is incorporating your words into your web content. Here are two rules of thumb for doing that effectively.<\/p>","content":[{"type":"text","data":"Once you've put together your perfect keyword list, the next step is incorporating your words into your web content. Here are two rules of thumb for doing that effectively."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg\" alt=\"adding keywords to your web content\n\" class=\"wp-image-36570\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg","alt":"adding keywords to your web content\n","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/iStock-1319247937.jpg","linkDestination":"media"},"style":{"width":713,"height":490,"align":"left","parent_style":{},"sizeSlug":"full"}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">1. One page for each focus keyword<\/h4>","content":"1. Uma p\u00e1gina para cada palavra-chave de foco","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Don't target the same keyword on multiple pages (or you might end up competing with yourself!). That's not to say you shouldn't use the same keyword on more than one page (it'd be impossible not to!). You just don't want to make one keyword the <em>primary focus <\/em>of more than one page.<\/p>","content":[{"type":"text","data":"Don't target the same keyword on multiple pages (or you might end up competing with yourself!). That's not to say you shouldn't use the same keyword on more than one page (it'd be impossible not to!). You just don't want to make one keyword the <em>primary focus <\/em>of more than one page."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h4 class=\"wp-block-heading\">2. Don't use \"keyword stuffing\"<\/h4>","content":"2. N\u00e3o use \"enchimento de palavras-chave\"","data":[],"style":{"align":"left","parent_style":{},"header":"h4","fontSize":"18px"}},{"type":"core\/paragraph","render":"<p>Avoid \"keyword stuffing\". That's when you use a keyword so many times on a single page that it sounds ridiculous. Here's an example of stuffing:<\/p>","content":[{"type":"text","data":"Avoid \"keyword stuffing\". That's when you use a keyword so many times on a single page that it sounds ridiculous. Here's an example of stuffing:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg\" alt=\"\" class=\"wp-image-36567\"\/><\/a><\/figure>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph.jpg","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/keyword-stuffing-paragraph-1024x576.jpg","linkDestination":"media"},"style":{"width":1024,"height":576,"align":"left","parent_style":{},"sizeSlug":"large"}},{"type":"core\/paragraph","render":"<p>Only incorporate your focus keyword where it fits naturally.<\/p>","content":[{"type":"text","data":"Only incorporate your focus keyword where it fits naturally."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Shoot for <a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-naturally-integrate-keywords-into-your-online-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">between three and six<\/a>&nbsp;keywords per page, and think carefully about&nbsp;<a href=\"https:\/\/think3.co.uk\/blog\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">what you place where<\/a>. Product pages have different requirements than non-sales areas of your website.<\/p>","content":[{"type":"text","data":"Shoot for <a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-naturally-integrate-keywords-into-your-online-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">between three and six<\/a>&nbsp;keywords per page, and think carefully about&nbsp;<a href=\"https:\/\/think3.co.uk\/blog\/how-to-do-keyword-research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">what you place where<\/a>. Product pages have different requirements than non-sales areas of your website."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There are plenty of guides online that can help you <a href=\"https:\/\/pathfinderseo.com\/blog\/use-keywords-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">make the best possible use of your keywords<\/a>. And there are also a lot of awesome tools. <\/p>","content":[{"type":"text","data":"There are plenty of guides online that can help you <a href=\"https:\/\/pathfinderseo.com\/blog\/use-keywords-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">make the best possible use of your keywords<\/a>. And there are also a lot of awesome tools. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One we highly recommend is <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"All In One SEO (AIOSEO)\">All In One SEO (AIOSEO)<\/a>, a tool that helps you maximize your SEO in multiple ways. One of the handiest features is its writing analysis tool. It takes the mystery out of things, helping you find that sweet spot for keyword placement in everything from your body text and headers to your metadata.<\/p>","content":[{"type":"text","data":"One we highly recommend is <a href=\"https:\/\/memberpress.com\/go\/allinone\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\" title=\"All In One SEO (AIOSEO)\">All In One SEO (AIOSEO)<\/a>, a tool that helps you maximize your SEO in multiple ways. One of the handiest features is its writing analysis tool. It takes the mystery out of things, helping you find that sweet spot for keyword placement in everything from your body text and headers to your metadata."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>If your business website isn't generating the kind of traffic and revenue you want, keywords are a solution to improving your rankings and increasing sales. <\/p>","content":[{"type":"text","data":"If your business website isn't generating the kind of traffic and revenue you want, keywords are a solution to improving your rankings and increasing sales. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Implementing these powerful words on your website is easy. Just make sure you know where to use them and precisely what your audience is looking for.<\/p>","content":[{"type":"text","data":"Implementing these powerful words on your website is easy. Just make sure you know where to use them and precisely what your audience is looking for."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To find and compile the perfect keywords, you'll want to:<\/p>","content":[{"type":"text","data":"To find and compile the perfect keywords, you'll want to:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Understand the different kinds of keywords.<\/li><li>Find out what your target customers are searching for.<\/li><li>Choose your keyword research tools.<\/li><li>Brainstorm keyword ideas and refine your list.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Entenda os diferentes tipos de palavras-chave.<\/li><li>Descubra o que seus clientes-alvo est\u00e3o pesquisando.<\/li><li>Escolha suas ferramentas de pesquisa de palavras-chave.<\/li><li>Fa\u00e7a um brainstorming de ideias de palavras-chave e refine sua lista.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>With a little time, effort, and care, you should start to see your writing efforts paying off in increased organic traffic. If you have any thoughts, tips, or questions about using keywords and how to make a keyword list, let us know in the comments section below.<\/p>","content":[{"type":"text","data":"With a little time, effort, and care, you should start to see your writing efforts paying off in increased organic traffic. If you have any thoughts, tips, or questions about using keywords and how to make a keyword list, let us know in the comments section below."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to subscribe to our newsletter in the box up to your right!<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/34873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=34873"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/34873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/36413"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=34873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=34873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=34873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}