{"id":34875,"date":"2022-06-14T05:00:00","date_gmt":"2022-06-14T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34875"},"modified":"2023-02-14T15:33:22","modified_gmt":"2023-02-14T20:33:22","slug":"what-is-the-creator-economy","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/what-is-the-creator-economy\/","title":{"rendered":"O que \u00e9 a Economia do Criador (e como voc\u00ea pode se envolver)?"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p>Starting around 2012, a new small business category emerged, known as \u201cthe creator economy\u201d. You\u2019ve probably heard this buzz phrase before, but what does it mean?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69f9ecb518808\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f9ecb518808\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-the-creator-economy\/#What_Is_the_Creator_Economy\" >O que \u00e9 a Economia do Criador?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-the-creator-economy\/#Why_the_Creator_Economy_Is_a_Big_Deal\" >Por que a economia dos criadores \u00e9 importante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-the-creator-economy\/#How_to_Get_Involved_in_the_Creator_Economy_In_4_Steps\" >Como se envolver na economia do criador (em 4 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-the-creator-economy\/#Step_1_Find_a_Niche\" >Etapa 1 Encontre um nicho<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-the-creator-economy\/#Step_2_Create_Content\" >Etapa 2 Criar conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-the-creator-economy\/#Step_3_Build_an_Audience\" >Etapa 3 Criar um p\u00fablico-alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-the-creator-economy\/#Step_4_Monetize_Your_Content\" >Etapa 4 Monetize seu conte\u00fado<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-the-creator-economy\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>O <strong>economia do criador<\/strong> \u00e9 outro nome para <strong>todas as pequenas empresas administradas por criadores de conte\u00fado independentes<\/strong>. These creators are usually people like\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Influenciadores de m\u00eddia social,<\/li>\n\n\n\n<li>Fl\u00e2mulas<\/li>\n\n\n\n<li>Personalidades da Internet<\/li>\n\n\n\n<li>Instrutores on-line e similares<\/li>\n<\/ul>\n\n\n\n<p>A categoria tamb\u00e9m pode se estender \u00e0s ferramentas que esses criadores usam para monetizar e aumentar sua receita.<\/p>\n\n\n\n<p>In this article, we\u2019ll dive deeper into the creator economy. We\u2019ll look at some <strong>estat\u00edsticas interessantes<\/strong> sobre esse setor em r\u00e1pido crescimento e explique <strong>Como come\u00e7ar<\/strong> in this new field. Let\u2019s jump in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_the_Creator_Economy\"><\/span>O que \u00e9 a Economia do Criador?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2019\/05\/how-creators-became-influencers\/590725\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">O Atl\u00e2ntico<\/a> traces the origin of the term \u201ccreator\u201d to YouTube stars in 2011. YouTube offered a platform where everyday people could share their videos with the masses.\u00a0<\/p>\n\n\n\n<p>Antes do YouTube, era quase impens\u00e1vel que um artista independente pudesse compartilhar rapidamente seu trabalho com milh\u00f5es de pessoas gratuitamente. Hoje, o YouTube \u00e9 o <a href=\"https:\/\/www.statista.com\/statistics\/1201880\/most-visited-websites-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"segundo\">segundo site mais visitado do mundo<\/a>tornando-o um dos meios de comunica\u00e7\u00e3o mais populares. <\/p>\n\n\n\n<p>Ao mesmo tempo, a venda de an\u00fancios em v\u00eddeo se tornou <a href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-generated-288-billion-in-ad-revenue-in-2021-fueling-the-creator\/618208\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">grandes neg\u00f3cios<\/a>. Isso resultou em muitas oportunidades para os criadores e aumentou seu n\u00famero:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/creator-economy-chart-e1652506212748.png\"><img decoding=\"async\" width=\"1024\" height=\"648\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/creator-economy-chart-1024x648.png\" alt=\"Gr\u00e1fico da economia do criador por SignalFire\" class=\"wp-image-37247\" style=\"width:800px\"><\/a><figcaption class=\"wp-element-caption\"><em>Fonte da imagem: <a href=\"https:\/\/signalfire.com\/blog\/creator-economy\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"fogo de sinaliza\u00e7\u00e3o\">fogo de sinaliza\u00e7\u00e3o<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Os criadores usam plataformas sociais populares para atrair um p\u00fablico-alvo oferecendo conte\u00fado educativo ou de entretenimento. Em seguida, eles monetizam sua influ\u00eancia vendendo an\u00fancios, promovendo produtos para seus f\u00e3s ou cobrando por instru\u00e7\u00f5es.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_c609bb3d6c5b7c4c0e77a4d9f13ca5de\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-money-by-blogging\/\" target=\"_blank\" class=\"button button-blue center\">LEARN >> How to Monetize Your Blog<\/a>\n<\/div>\n\n\n\n\n<p>Os canais comuns para a economia do criador incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-twitch-for-your-online-business\/\" target=\"_blank\" rel=\"noopener\">Twitch<\/a> para transmiss\u00e3o de v\u00eddeo ao vivo<\/li>\n\n\n\n<li><a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">YouTube<\/a> para conte\u00fado de v\u00eddeo sob demanda<\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram<\/a> para imagens e v\u00eddeos curtos<\/li>\n\n\n\n<li><a href=\"http:\/\/tiktok.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TikTok<\/a> para v\u00eddeos curtos<\/li>\n\n\n\n<li><a href=\"http:\/\/facebook.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook<\/a> para conte\u00fado multim\u00eddia<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noreferrer noopener\">Podcasts<\/a> de v\u00e1rias fontes<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-money-by-blogging\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">Blogs independentes<\/a> e sites<\/li>\n<\/ul>\n\n\n\n<p>Cada uma dessas plataformas \u00e9 eficaz para diferentes tipos de conte\u00fado. <strong>Os criadores de conte\u00fado bem-sucedidos costumam usar v\u00e1rias plataformas diferentes<\/strong> para maximizar seu alcance e aumentar seu p\u00fablico mais rapidamente.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_the_Creator_Economy_Is_a_Big_Deal\"><\/span>Por que a economia dos criadores \u00e9 importante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gra\u00e7as especialmente \u00e0 pandemia da COVID-19, a economia dos criadores est\u00e1 explodindo. E n\u00e3o h\u00e1 sinais de desacelera\u00e7\u00e3o. Em 2022, os especialistas projetam que a economia do criador ser\u00e1 um <a href=\"https:\/\/influencermarketinghub.com\/state-of-the-creator-economy\/\" target=\"_blank\" rel=\"noreferrer noopener\">$Setor de mais de 100 bilh\u00f5es<\/a>. <\/p>\n\n\n\n<p>E isso faz sentido. Com um n\u00famero cada vez maior de pessoas engajadas no aprendizado on-line, a demanda por esse conte\u00fado disparou. A usu\u00e1ria do MemberPress e instrutora de ioga Helen Faliveno \u00e9 o exemplo perfeito. Voc\u00ea pode assistir \u00e0 hist\u00f3ria dela abaixo, ou <a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/?utm_source=rss&utm_medium=rss&utm_campaign=memberpress-customer-story-mymindfulmovement-watch-now\" target=\"_blank\" rel=\"noreferrer noopener\">read about Helen\u2019s company, My Mindful Movement here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"eLwqA0aTnDFxs4SGjvU6JzbNBKipQtVE7CoXm5dg2O9ZufRk\"><div class=\"responsive-video\"><iframe title=\"Hist\u00f3rias de clientes: Professora de ioga n\u00e3o-t\u00e9cnica que virou empres\u00e1ria digital (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>And as more and more marketing is directed toward social media platforms, it\u2019s only natural that companies seek social media influencers to <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-influencers-to-grow-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">promover suas marcas<\/a>.<\/p>\n\n\n\n<p>Por exemplo, <a href=\"https:\/\/www.marcrebillet.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marc Ribillet<\/a> \u00e9 um m\u00fasico e comediante que recentemente fez uma parceria com <a href=\"https:\/\/www.fitbit.com\/global\/us\/home\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fitbit<\/a> para uma nova linha de an\u00fancios:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"551\" height=\"665\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet.png\" alt=\"Marc Ribillet An\u00fancio da Fitbit\" class=\"wp-image-37248\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet.png 551w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-249x300.png 249w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-141x170.png 141w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-509x614.png 509w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-429x518.png 429w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Fitbit-Marc-Ribillet-129x156.png 129w\" sizes=\"(max-width: 551px) 100vw, 551px\" \/><\/figure>\n<\/div>\n\n\n<p>Rebillet teve seu in\u00edcio em 2016. Apenas por divers\u00e3o, ele come\u00e7ou a publicar transmiss\u00f5es ao vivo e v\u00eddeos do YouTube (muitas vezes em sua cueca boxer). <\/p>\n\n\n\n<p>De acordo com <a href=\"https:\/\/en.wikipedia.org\/wiki\/Marc_Rebillet#Career\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikip\u00e9dia<\/a>, he\u2019s now got 11.8+ million online streams, more than 127 million views on YouTube, and over 2 million YouTube subscribers. That\u2019s serious business.<\/p>\n\n\n\n<p>The creator economy is so influential it\u2019s <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2022\/01\/25\/the-growth-of-the-creator-economy-and-what-it-means-for-marketers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">reformulando todo o setor de marketing<\/a>. As grandes marcas come\u00e7aram a se concentrar nos criadores em vez do marketing tradicional.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Get_Involved_in_the_Creator_Economy_In_4_Steps\"><\/span>Como se envolver na economia do criador (em 4 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Joining the creator economy is actually pretty straightforward. And while getting started isn\u2019t overly complicated, finding success does require patience and a good strategy.\u00a0Here are four steps to help you along the way!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Find_a_Niche\"><\/span>Etapa 1: Encontre um nicho<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ter sucesso na economia do criador \u00e9 mais prov\u00e1vel se voc\u00ea tiver um bom nicho. H\u00e1 mais de 50 milh\u00f5es de criadores com os quais competir. <strong>A escolha de um nicho altamente espec\u00edfico limitar\u00e1 sua concorr\u00eancia e o ajudar\u00e1 a se destacar.\u00a0<\/strong><\/p>\n\n\n\n<p>Por exemplo, muitos criadores de conte\u00fado conquistaram seguidores publicando v\u00eddeos que mostram seus processos. <a href=\"https:\/\/www.josielewis.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Josie Lewis<\/a> is a painter who has gained a massive fanbase by sharing her unique \u201cchunky paint\u201d technique online: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Josie-Lewis-Instagram-e1652506313237.png\"><img decoding=\"async\" width=\"800\" height=\"593\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Josie-Lewis-Instagram-e1652506313237.png\" alt=\"Josie Lewis Pintura no Instagram\" class=\"wp-image-37249\"><\/a><\/figure>\n<\/div>\n\n\n<p>Concentrar-se em um t\u00f3pico menos competitivo lhe dar\u00e1 mais chances de atrair seguidores. <\/p>\n\n\n\n<p>It\u2019s also helpful if you have prior knowledge, expertise, or interest in a niche and can use that to produce a lot of high-quality content.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Create_Content\"><\/span>Etapa 2: Criar conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A pr\u00f3xima etapa como criador, \u00e9 claro, \u00e9 <em>criar<\/em>. Com o surgimento do TikTok e do Facebook Reels, o conte\u00fado de v\u00eddeo \u00e9 uma excelente m\u00eddia a ser considerada. No entanto, outros conte\u00fados al\u00e9m de v\u00eddeos tamb\u00e9m podem ser vi\u00e1veis.\u00a0<\/p>\n\n\n\n<p>Por exemplo, o <a href=\"https:\/\/www.vigilanceelite.com\/blogs\/the-shawn-ryan-show\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Show de Shawn Ryan\">Shawn R<\/a><a href=\"https:\/\/www.vigilanceelite.com\/blogs\/the-shawn-ryan-show\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Show de Shawn Ryan\">y<\/a><a href=\"https:\/\/www.vigilanceelite.com\/blogs\/the-shawn-ryan-show\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Show de Shawn Ryan\">um Show<\/a> entrevista membros de grupos militares de elite para dar uma olhada nas opera\u00e7\u00f5es das for\u00e7as especiais. Essas entrevistas est\u00e3o dispon\u00edveis em v\u00eddeos no YouTube e em uma plataforma hospedada ou em podcasts da Apple e do Spotify:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Shawn-Ryan-Show-e1652506342341.png\"><img decoding=\"async\" width=\"1024\" height=\"523\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Shawn-Ryan-Show-1024x523.png\" alt=\"V\u00eddeos do show de Shawn Ryan\" class=\"wp-image-37252\" style=\"width:800px\"><\/a><\/figure>\n<\/div>\n\n\n<p>Dependendo do tipo de conte\u00fado que voc\u00ea criar, determinadas plataformas ser\u00e3o mais eficazes do que outras. <\/p>\n\n\n\n<p>Por exemplo, muitos comediantes obtiveram sucesso na m\u00eddia de v\u00eddeos curtos, como TikTok, Facebook Reels e Instagram Stories. Enquanto isso, os criadores de guias de instru\u00e7\u00f5es geralmente t\u00eam mais sucesso no YouTube.<\/p>\n\n\n\n<p>Enquanto outros criadores usam ferramentas como <a href=\"https:\/\/www.submagic.co\/facebook-reels-maker\" target=\"_blank\" rel=\"noopener\" title=\"\">Criador de carret\u00e9is do Facebook<\/a> para produzir facilmente clipes divertidos que podem chamar rapidamente a aten\u00e7\u00e3o dos espectadores.<\/p>\n\n\n\n<p><strong>No entanto, essas plataformas geralmente recebem uma grande parte de seus lucros. Por exemplo, o YouTube fica com 45%.\u00a0<\/strong><\/p>\n\n\n\n<p>And, as we\u2019ll discuss in a minute, the MemberPress WordPress plugin is an excellent additional way to monetize your content, regardless of the types of content you produce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Build_an_Audience\"><\/span>Etapa 3: Construir um p\u00fablico-alvo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O objetivo dos criadores \u00e9 aumentar seu p\u00fablico. Os f\u00e3s (ou alunos, para instrutores) s\u00e3o a moeda da economia do criador. Os f\u00e3s ou alunos se traduzem em alcance, visualiza\u00e7\u00f5es e vendas.<\/p>\n\n\n\n<p>Por exemplo, <a href=\"https:\/\/www.tiktok.com\/@ryzehendricksmusic?lang=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ryze Hendricks\u2019<\/a> Weird Bars series has helped earn him over 5 million followers on TikTok. He\u2019s now selling his own albums and performing live concerts:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok.png\"><img decoding=\"async\" width=\"667\" height=\"679\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok.png\" alt=\"V\u00eddeos do TikTok de Ryze Hendricks\" class=\"wp-image-37251\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok.png 667w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-295x300.png 295w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-167x170.png 167w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-603x614.png 603w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-509x518.png 509w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Ryze-Hendricks-TikTok-153x156.png 153w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>A constru\u00e7\u00e3o de um p\u00fablico come\u00e7a com a oferta de conte\u00fado de qualidade. No entanto, isso n\u00e3o depende apenas disso. <\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/blog\/best-strategies-social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Marketing multiplataforma\">Marketing multiplataforma<\/a> e <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)\">otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a> tamb\u00e9m podem ajud\u00e1-lo a alcan\u00e7ar novos espectadores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Monetize_Your_Content\"><\/span>Etapa 4: Monetize seu conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you\u2019ve built an audience, it\u2019s time to monetize your following. You can use several methods to accomplish this. These techniques may be influenced by the type of content you create, your platforms, and your desired strategy.<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/blog\/understand-paid-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Publicidade paga\">Publicidade paga<\/a> \u00e9 uma das estrat\u00e9gias de monetiza\u00e7\u00e3o mais comuns, especialmente para conte\u00fado de v\u00eddeo. Voc\u00ea pode encontrar uma empresa com um p\u00fablico semelhante ao seu e compartilhar os an\u00fancios dela com seu conte\u00fado. <\/p>\n\n\n\n<p>Al\u00e9m disso, muitas plataformas, como o YouTube, facilitam a monetiza\u00e7\u00e3o de seus v\u00eddeos, cuidando da maior parte do processo de an\u00fancios e permitindo que voc\u00ea incorpore an\u00fancios.<\/p>\n\n\n\n<p>No entanto, como mencionamos, isso tem um custo. <\/p>\n\n\n\n<p>Como a publicidade, <a href=\"https:\/\/memberpress.com\/pt\/blog\/monetizing-blog-through-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"marketing de afiliados\">marketing de afiliados<\/a> \u00e9 uma maneira mais ativa de monetizar um p\u00fablico. Em vez de incluir an\u00fancios passivos em seu conte\u00fado, voc\u00ea pode promover produtos ou servi\u00e7os diretamente para ganhar comiss\u00f5es. <\/p>\n\n\n\n<p>However, it\u2019s best to promote affiliate products related to your audience\u2019s interests:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Nutrient-Survival-ad-e1652506406843.png\"><img decoding=\"async\" width=\"800\" height=\"554\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Nutrient-Survival-ad-e1652506406843.png\" alt=\"An\u00fancio do Nutrient Survival no Shawn Ryan Show\" class=\"wp-image-37250\"><\/a><figcaption class=\"wp-element-caption\">o programa de shawn ryan usa o marketing de afiliados para promover produtos de sa\u00fade que possam atrair seu p\u00fablico.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Por fim, a maneira mais direta de monetizar seu conte\u00fado \u00e9 vend\u00ea-lo de fato. Por exemplo, alguns criadores colocam o conte\u00fado premium atr\u00e1s de um paywall.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> makes it easy to monetize your on WordPress sites.\u00a0You can use it to do things like\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Criar um <a href=\"https:\/\/memberpress.com\/pt\/blog\/simplest-way-to-create-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">centro de associa\u00e7\u00e3o<\/a><\/li>\n\n\n\n<li>Gerencie uma equipe exclusiva <a href=\"https:\/\/memberpress.com\/pt\/blog\/start-community-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">comunidade on-line<\/a><\/li>\n\n\n\n<li>Construir <a href=\"https:\/\/memberpress.com\/pt\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noreferrer noopener\">cursos on-line<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-paywall-protected-membership-site-with-memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Acesso pago<\/a> qualquer tipo de conte\u00fado<\/li>\n\n\n\n<li>Vender <a href=\"https:\/\/memberpress.com\/pt\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noreferrer noopener\">assinaturas<\/a><\/li>\n\n\n\n<li>Vender <a href=\"https:\/\/memberpress.com\/pt\/blog\/digital-products-you-can-sell-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">downloads digitais<\/a><\/li>\n<\/ul>\n\n\n\n<p>Se voc\u00ea usa o YouTube, o TikTok ou qualquer outra plataforma de cria\u00e7\u00e3o, pode se conectar ao seu site MemberPress para maximizar sua monetiza\u00e7\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"1Dw\"><div class=\"responsive-video\"><iframe title=\"Membership Sites 101: Tudo o que voc\u00ea precisa saber para come\u00e7ar o seu pr\u00f3prio! (2022)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oVhJjaZa0YQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> Membership sites 101: everything you need to know to start your own<\/figcaption><\/figure>\n\n\n\n<p>Em geral, h\u00e1 v\u00e1rias maneiras de ter sucesso na economia do criador. Se voc\u00ea tiver conte\u00fado valioso para oferecer e um p\u00fablico dedicado, poder\u00e1 gerar renda rapidamente e expandir seus neg\u00f3cios. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you know more about the creator economy, you\u2019ll probably recognize its influence on ecommerce and digital marketing. <\/p>\n\n\n\n<p>Muitos consumidores est\u00e3o <a href=\"https:\/\/www.matternow.com\/blog\/matter-survey-reveals-consumers-find-influencers-more-helpful-and-trustworthy-than-brands-during-the-pandemic\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">escolher criadores independentes em vez de grandes corpora\u00e7\u00f5es<\/a> para recomenda\u00e7\u00f5es de produtos e at\u00e9 mesmo entretenimento. Com um pouco de engenhosidade e esfor\u00e7o, voc\u00ea pode fazer parte desse movimento crescente. <\/p>\n\n\n\n<p>Para fazer parte da economia do criador, basta seguir estas etapas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Encontre um nicho<\/li>\n\n\n\n<li>Criar conte\u00fado<\/li>\n\n\n\n<li>Criar um p\u00fablico-alvo<\/li>\n\n\n\n<li>Monetize seu conte\u00fado <\/li>\n<\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre a economia do criador? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!\u00a0<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de <\/strong><a href=\"https:\/\/memberpress.com\/pt\/subscribe-to-the-memberpress-blog\/\"><strong>assine o blog do MemberPress<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Starting around 2012, a new small business category emerged, known as \u201cthe creator economy\u201d. You\u2019ve probably heard this buzz phrase before, but what does it mean? The creator economy is another name for all small businesses run by independent content creators. These creators are usually people like\u2026 The category can also extend to the tools [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":37969,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: what is the creator economy","footnotes":""},"categories":[400],"tags":[953],"class_list":{"0":"post-34875","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends","8":"tag-creator-economy","9":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"The creator economy is a new industry that is changing digital marketing as we know it. 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