{"id":34876,"date":"2022-08-11T05:00:00","date_gmt":"2022-08-11T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34876"},"modified":"2022-08-25T16:23:04","modified_gmt":"2022-08-25T22:23:04","slug":"how-to-use-twitch-for-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-use-twitch-for-your-online-business\/","title":{"rendered":"Como usar a Twitch para seu neg\u00f3cio on-line (sem pagar a taxa 50%)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A Twitch \u00e9 uma plataforma de streaming lan\u00e7ada em 2011 para a comunidade de jogos on-line. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab93f0d418ed\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab93f0d418ed\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-twitch-for-your-online-business\/#An_Introduction_to_Twitch\" >Uma introdu\u00e7\u00e3o \u00e0 Twitch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-twitch-for-your-online-business\/#Why_Your_Business_Should_Consider_Using_Twitch\" >Por que sua empresa deve considerar o uso da Twitch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-twitch-for-your-online-business\/#How_to_Use_Twitch_for_Your_Online_Business_without_paying_the_50_cut\" >Como usar a Twitch para seu neg\u00f3cio on-line (sem pagar a taxa 50%)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-twitch-for-your-online-business\/#1_Integrate_MemberPress_and_Twitch_to_create_a_dedicated_member_base\" >1. Integrar o MemberPress e a Twitch para criar uma base de membros dedicada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-twitch-for-your-online-business\/#2_Develop_brand_awareness\" >2. Desenvolver o conhecimento da marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-twitch-for-your-online-business\/#3_Make_money_through_affiliate_marketing_and_advertising\" >3. Ganhar dinheiro com marketing e publicidade de afiliados<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-twitch-for-your-online-business\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Hoje, ele se transformou em um site exclusivo de streaming sobre estilo de vida, com um p\u00fablico fiel e ativo. No entanto, talvez voc\u00ea n\u00e3o saiba como aproveitar o Twitch para o seu neg\u00f3cio online.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, h\u00e1 v\u00e1rias maneiras de sua empresa usar essa plataforma. Estabelecer uma presen\u00e7a na <a href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Twitch\">Twitch<\/a> pode ajud\u00e1-lo a aumentar seu p\u00fablico e gerar mais leads.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este artigo vai explicar o que \u00e9 o Twitch e como us\u00e1-lo para o seu neg\u00f3cio online. Vamos discutir como aumentar seu p\u00fablico e at\u00e9 mesmo monetiz\u00e1-lo com a ajuda dessa nova e interessante plataforma. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Twitch\"><\/span>Uma introdu\u00e7\u00e3o \u00e0 Twitch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitch<\/a> \u00e9 uma das maiores plataformas interativas de streaming on-line do mundo. Usando essa <a href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">plataforma de m\u00eddia social<\/a>Com o aplicativo, voc\u00ea pode criar uma comunidade de entretenimento em torno de interesses compartilhados e interagir com seu p\u00fablico em tempo real por meio de <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-benefits-of-adding-live-chat-to-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">bate-papo ao vivo:<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-homepage-e1652730667400.png\"><img decoding=\"async\" width=\"800\" height=\"386\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-homepage-e1652730667400.png\" alt=\"Usando a Twitch para neg\u00f3cios on-line\" class=\"wp-image-37275\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Essa empresa de streaming de propriedade da Amazon foi inicialmente projetada para gamers. No entanto, seu conte\u00fado mudou para t\u00f3picos mais amplos e agora atende a um p\u00fablico mais amplo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E essa mudan\u00e7a criou uma oportunidade de marketing para as empresas on-line. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, os jogos s\u00e3o o nicho mais popular na Twitch. Mas a plataforma \u00e9 o lar de uma sele\u00e7\u00e3o diversificada de streamers. Voc\u00ea pode <a href=\"https:\/\/www.twitch.tv\/directory\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">navegar no Twitch<\/a> para conferir as categorias Games, IRL, Music, Esports e Creative.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/irl-twitch-e1652963980567.png\"><img decoding=\"async\" width=\"800\" height=\"317\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/irl-twitch-e1652963980567.png\" alt=\"Categorias de streaming da Twitch\" class=\"wp-image-37296\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea encontrar\u00e1 uma grande variedade de transmiss\u00f5es ao vivo nessas cinco categorias. Alguns programas de entrevistas e podcasts utilizam o Twitch para transmitir seu conte\u00fado ao vivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personalidades p\u00fablicas j\u00e1 come\u00e7aram a usar a plataforma para realizar eventos informais do tipo \u201ctown hall\u201d e sess\u00f5es de perguntas e respostas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea encontra diversas categorias relacionadas ao estilo de vida, incluindo Comida e Bebida, Arte, Pol\u00edtica e Boa Forma e Sa\u00fade. N\u00e3o importa o tipo de pequena empresa que voc\u00ea tenha, voc\u00ea certamente encontrar\u00e1 um p\u00fablico no Twitch. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Business_Should_Consider_Using_Twitch\"><\/span>Por que sua empresa deve considerar o uso da Twitch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Twitch tem uma m\u00e9dia de <a href=\"https:\/\/twitchtracker.com\/statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2,5 milh\u00f5es de espectadores simult\u00e2neos<\/a> em um determinado momento. Sua audi\u00eancia \u00e9 dominada por p\u00fablicos mais jovens, com <a href=\"https:\/\/www.statista.com\/statistics\/1125170\/twitch-app-us-users-age\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">quase 80% de usu\u00e1rios<\/a> com menos de 30 anos. Aproximadamente 65% de seus usu\u00e1rios s\u00e3o homens. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, o <a href=\"https:\/\/www.streamscheme.com\/twitch-statistics\/#:~:text=In%20Q3%2C%202017%20Twitch%20published,of%20the%20platform%20for%20females.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a propor\u00e7\u00e3o de machos e f\u00eameas foi nivelada<\/a> desde a introdu\u00e7\u00e3o das categorias de estilo de vida em 2018. Se sua <a href=\"https:\/\/memberpress.com\/pt\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"p\u00fablico-alvo\">p\u00fablico-alvo<\/a> se enquadra nessas categorias de g\u00eanero e idade, a Twitch pode ajud\u00e1-lo a alcan\u00e7ar mais clientes em potencial. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 v\u00e1rias maneiras de ganhar dinheiro usando a Twitch. Os streamers especializados podem ganhar mais de $5.000 por m\u00eas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, os patroc\u00ednios podem ajud\u00e1-lo a monetizar um canal da Twitch. Quando voc\u00ea tiver um n\u00famero razo\u00e1vel de seguidores, poder\u00e1 fazer parcerias com outras marcas para promover os produtos delas em seu canal e vice-versa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode se tornar um <a href=\"https:\/\/help.twitch.tv\/s\/article\/joining-the-affiliate-program\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Afiliado ou parceiro da Twitch<\/a> para aproveitar os fluxos de receita adicionais. Esse status permite que voc\u00ea ganhe dinheiro por meio de assinaturas, an\u00fancios e \"bits\".<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-e1652966225472.png\"><img decoding=\"async\" width=\"800\" height=\"264\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-e1652966225472.png\" alt=\"Ferramentas de monetiza\u00e7\u00e3o da Twitch\" class=\"wp-image-37297\"\/><\/a><figcaption><em>Fonte da imagem: <a href=\"https:\/\/help.twitch.tv\/s\/article\/joining-the-affiliate-program\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"twitch.tv\">twitch.tv<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A <strong>bit \u00e9 um bem virtual que voc\u00ea pode comprar na Twitch<\/strong>. Os bits permitem que voc\u00ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Apoiar e incentivar determinados streamers<\/li><li>Use emoticons animados no bate-papo para chamar a aten\u00e7\u00e3o<\/li><li>Votar em pesquisas eleitorais<\/li><li>Use emblemas, tabelas de classifica\u00e7\u00e3o e reconhecimentos para obter reconhecimento dos streamers<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O uso de an\u00fancios \u00e9 uma fonte crucial de receita para os afiliados do Twitch. No entanto, \u00e9 importante ter cuidado para posicionar estrategicamente seus an\u00fancios durante os intervalos, de modo que eles n\u00e3o interrompam o fluxo da sua transmiss\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.twitch.tv\/subs\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Assinaturas\">Assinaturas<\/a> s\u00e3o outros fluxos de receita para os Afiliados. Os assinantes pagam uma taxa mensal para acessar recursos adicionais e oportunidades de streaming. <strong>A Twitch ent\u00e3o fica com 50% dos ganhos da assinatura. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em geral, voc\u00ea pode tirar proveito de v\u00e1rias fontes de receita na Twitch. Voc\u00ea tamb\u00e9m pode usar a plataforma para obter um p\u00fablico maior e direcionar os espectadores para seu <a href=\"https:\/\/memberpress.com\/pt\/blog\/simplest-way-to-create-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"local\">site de associa\u00e7\u00e3o<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Twitch_for_Your_Online_Business_without_paying_the_50_cut\"><\/span>Como usar a Twitch para seu neg\u00f3cio on-line (sem pagar a taxa 50%)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Twitch cria uma oportunidade para sua empresa interagir com seu p\u00fablico e fazer conex\u00f5es. Aqui est\u00e3o tr\u00eas dicas importantes para usar a Twitch em seu neg\u00f3cio on-line! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A primeira apresenta uma maneira de <strong>evitar pagar \u00e0 Twitch sua enorme fatia de 50%<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Integrate_MemberPress_and_Twitch_to_create_a_dedicated_member_base\"><\/span>1. Integrar o MemberPress e a Twitch para criar uma base de membros dedicada<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1024x576.jpg\" alt=\"Integrar o MemberPress com a Twitch por meio do Integrately\" class=\"wp-image-38324\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A Twitch tamb\u00e9m \u00e9 uma \u00f3tima maneira de criar um p\u00fablico dedicado. Se gostarem do seu conte\u00fado, os usu\u00e1rios podem se inscrever no seu canal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O modelo de assinatura permite que voc\u00ea defina benef\u00edcios adicionais somente para membros, como v\u00eddeos exclusivos ou outros conte\u00fados em seu site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As assinaturas da Twitch custam no m\u00ednimo $4,99 por m\u00eas e no m\u00e1ximo $24,99 por m\u00eas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como alternativa econ\u00f4mica, voc\u00ea pode direcionar os espectadores para o seu site MemberPress. Assim, voc\u00ea poder\u00e1 oferecer conte\u00fado por assinatura sem precisar pagar 50% \u00e0 Twitch. (\u00c9 um neg\u00f3cio bem bom, mod\u00e9stia \u00e0 parte.) <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode conectar a Twitch com seu <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> site usando <a href=\"https:\/\/integrately.com\/integrations\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">De forma integrada<\/a>. Esse plug-in de integra\u00e7\u00e3o f\u00e1cil de usar e com um clique se conecta a mais de 1.000 aplicativos (incluindo Twitch e MemberPress!):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-plugin-e1652730648605.png\"><img decoding=\"async\" width=\"800\" height=\"404\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-plugin-e1652730648605.png\" alt=\"Plugin de automa\u00e7\u00e3o integrado\" class=\"wp-image-37274\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O plug-in Integrately aciona automaticamente as tarefas quando uma determinada a\u00e7\u00e3o \u00e9 executada. Portanto, voc\u00ea pode usar esse plug-in para automatizar determinadas tarefas do MemberPress, como criar associa\u00e7\u00f5es e <a href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">cria\u00e7\u00e3o de listas de e-mail<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, voc\u00ea <strong>informe \u00e0 Integrately para criar um membro em seu site quando voc\u00ea ganhar um novo seguidor da Twitch<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-memberpress-twitch-e1652730625559.png\"><img decoding=\"async\" width=\"800\" height=\"383\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-memberpress-twitch-e1652730625559.png\" alt=\"Automatizar tarefas entre o MemberPress e a Twitch\" class=\"wp-image-37273\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o h\u00e1 limites quando se trata de criar planos de assinatura. Al\u00e9m de conte\u00fado exclusivo, voc\u00ea poderia vender conte\u00fado de marca proveniente de um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"loja exclusiva para membros\">loja exclusiva para membros<\/a>ou organizar eventos ao vivo. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Develop_brand_awareness\"><\/span>2. Desenvolver o conhecimento da marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Criar um canal na Twitch pode ajud\u00e1-lo a se envolver com clientes atuais e potenciais. Por exemplo, <a href=\"https:\/\/www.twitch.tv\/elfyou\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">A e.l.f. Cosmetics usa o Twitch<\/a> para criar conte\u00fado ao vivo interativo e envolvente onde a maquiagem se encontra com os jogos: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/elf-twitch-e1652730693965.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/elf-twitch-e1652730693965.png\" alt=\"E.L.F. usando a Twitch\" class=\"wp-image-37276\" width=\"800\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode usar sua conta da Twitch para <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Transmiss\u00e3o ao vivo de lan\u00e7amentos de produtos e tutoriais\">Transmiss\u00e3o ao vivo de lan\u00e7amentos de produtos e tutoriais<\/a>. Voc\u00ea pode at\u00e9 mesmo realizar eventos ao vivo, publicar conte\u00fado dos bastidores, sess\u00f5es de perguntas e respostas e assim por diante. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se os usu\u00e1rios gostarem do seu conte\u00fado, eles poder\u00e3o visitar o seu site para saber mais, inscrever-se ou comprar seus produtos. Como voc\u00ea pode ver, essa estrat\u00e9gia pode expandir sua base de associados e clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Make_money_through_affiliate_marketing_and_advertising\"><\/span>3. Ganhar dinheiro com marketing e publicidade de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode usar a Twitch como parte de sua <a href=\"https:\/\/memberpress.com\/pt\/blog\/launch-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrat\u00e9gia de marketing de afiliados<\/a>. Voc\u00ea pode fazer isso fazendo parcerias com influenciadores populares da Twitch para divulgar seu canal e seus produtos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, o popular streamer <a href=\"https:\/\/www.twitch.tv\/summit1g\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"summit1g\">summit1g<\/a> promove links de afiliados em seu canal:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1.png\"><img decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1024x517.png\" alt=\"Summit1g \u00e9 um popular streamer do Twitch que promove links de afiliados. \" class=\"wp-image-37339\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1024x517.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-300x151.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-768x388.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-337x170.png 337w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-840x424.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1216x614.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-700x353.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1080x545.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1.png 1405w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O marketing de afiliados \u00e9 um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-start-an-affiliate-marketing-program-for-your-memberpress-site-using-easy-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">de baixo risco<\/a> e de baixo custo para direcionar tr\u00e1fego para seu site. Tamb\u00e9m, <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">cria\u00e7\u00e3o de uma rede de afiliados<\/a> No Twitch, voc\u00ea pode alcan\u00e7ar um p\u00fablico mais amplo aproveitando os seguidores do seu afiliado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea pode <a href=\"https:\/\/memberpress.com\/pt\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"usar an\u00fancios\">usar an\u00fancios<\/a> para ganhar dinheiro para sua empresa. A Twitch exibe an\u00fancios antes e durante as transmiss\u00f5es. Cada intervalo de an\u00fancio pode ter de 30 segundos a tr\u00eas minutos de dura\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como uma empresa na Twitch, voc\u00ea pode veicular an\u00fancios relevantes como um fluxo de receita passivo. No entanto, a receita dos an\u00fancios depende do n\u00famero de espectadores que os assistem. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode criar an\u00fancios para serem veiculados em canais relacionados. Essa estrat\u00e9gia pode levar os espectadores ao seu canal e ao seu site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Twitch\">Twitch<\/a> foi originalmente projetado para jogadores on-line. No entanto, muitas marcas agora usam essa plataforma de streaming para aumentar seu p\u00fablico e <a href=\"https:\/\/memberpress.com\/pt\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">gerar novos leads<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sua empresa on-line pode usar a Twitch para aumentar o reconhecimento da marca e criar fluxos de receita adicionais por meio de an\u00fancios pagos e <a href=\"https:\/\/memberpress.com\/pt\/blog\/4-tips-to-launch-a-successful-affiliate-program-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de afiliados<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea pode conectar sua conta do Twitch com seu <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> site via <a href=\"https:\/\/integrately.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">De forma integrada<\/a> para automatizar v\u00e1rias tarefas administrativas, como a cria\u00e7\u00e3o de associa\u00e7\u00f5es.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Venda o que voc\u00ea sabe e comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como usar a Twitch em seu neg\u00f3cio on-line? Conte-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de <\/strong><a href=\"https:\/\/memberpress.com\/pt\/subscribe-to-the-memberpress-blog\/\"><strong>assine o blog do MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Twitch is a streaming platform that launched in 2011 for the online gaming community. Today it&#8217;s transformed into a unique lifestyle streaming website with a robust and active audience. However, you might not know to harness Twitch for your online business.&nbsp; Fortunately, there are various ways your business can use this platform. Establishing a presence [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":38324,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: Twitch for online business\r\n\r\nMemberPress integrates with Twitch via Integrately (see our integration page: https:\/\/memberpress.com\/addons\/integrately\/","footnotes":""},"categories":[134,94,102,145],"tags":[90,166],"class_list":["post-34876","post","type-post","status-publish","format-standard","has-post-thumbnail","category-how-to-2","category-marketing","category-monetization","category-tools","tag-integration","tag-social-media-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Twitch has a huge audience for online business, but they take a 50% cut. 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