{"id":34876,"date":"2022-08-11T05:00:00","date_gmt":"2022-08-11T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=34876"},"modified":"2022-08-25T16:23:04","modified_gmt":"2022-08-25T22:23:04","slug":"how-to-use-twitch-for-your-online-business","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-use-twitch-for-your-online-business\/","title":{"rendered":"Como usar a Twitch para seu neg\u00f3cio on-line (sem pagar a taxa 50%)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A Twitch \u00e9 uma plataforma de streaming lan\u00e7ada em 2011 para a comunidade de jogos on-line. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a80d12e73771\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a80d12e73771\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-twitch-for-your-online-business\/#An_Introduction_to_Twitch\" >Uma introdu\u00e7\u00e3o \u00e0 Twitch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-twitch-for-your-online-business\/#Why_Your_Business_Should_Consider_Using_Twitch\" >Por que sua empresa deve considerar o uso da Twitch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-twitch-for-your-online-business\/#How_to_Use_Twitch_for_Your_Online_Business_without_paying_the_50_cut\" >Como usar a Twitch para seu neg\u00f3cio on-line (sem pagar a taxa 50%)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-twitch-for-your-online-business\/#1_Integrate_MemberPress_and_Twitch_to_create_a_dedicated_member_base\" >1. Integrar o MemberPress e a Twitch para criar uma base de membros dedicada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-twitch-for-your-online-business\/#2_Develop_brand_awareness\" >2. Desenvolver o conhecimento da marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-twitch-for-your-online-business\/#3_Make_money_through_affiliate_marketing_and_advertising\" >3. Ganhar dinheiro com marketing e publicidade de afiliados<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-twitch-for-your-online-business\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Hoje, ela se transformou em um site exclusivo de streaming de estilo de vida com um p\u00fablico robusto e ativo. No entanto, talvez voc\u00ea n\u00e3o saiba como aproveitar a Twitch para seu neg\u00f3cio on-line.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, h\u00e1 v\u00e1rias maneiras de sua empresa usar essa plataforma. Estabelecer uma presen\u00e7a na <a href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Twitch\">Twitch<\/a> pode ajud\u00e1-lo a aumentar seu p\u00fablico e gerar mais leads.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta publica\u00e7\u00e3o explicar\u00e1 o que \u00e9 a Twitch e como us\u00e1-la em seu neg\u00f3cio on-line. Discutiremos como aumentar seu p\u00fablico e at\u00e9 mesmo monetiz\u00e1-lo com a ajuda dessa nova e interessante plataforma. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Twitch\"><\/span>Uma introdu\u00e7\u00e3o \u00e0 Twitch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twitch<\/a> \u00e9 uma das maiores plataformas interativas de streaming on-line do mundo. Usando essa <a href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">plataforma de m\u00eddia social<\/a>Com o aplicativo, voc\u00ea pode criar uma comunidade de entretenimento em torno de interesses compartilhados e interagir com seu p\u00fablico em tempo real por meio de <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-benefits-of-adding-live-chat-to-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">bate-papo ao vivo:<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-homepage-e1652730667400.png\"><img decoding=\"async\" width=\"800\" height=\"386\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-homepage-e1652730667400.png\" alt=\"Usando a Twitch para neg\u00f3cios on-line\" class=\"wp-image-37275\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Essa empresa de streaming de propriedade da Amazon foi inicialmente projetada para gamers. No entanto, seu conte\u00fado mudou para t\u00f3picos mais amplos e agora atende a um p\u00fablico mais amplo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E essa mudan\u00e7a criou uma oportunidade de marketing para as empresas on-line. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, os jogos s\u00e3o o nicho mais popular na Twitch. Mas a plataforma \u00e9 o lar de uma sele\u00e7\u00e3o diversificada de streamers. Voc\u00ea pode <a href=\"https:\/\/www.twitch.tv\/directory\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">navegar no Twitch<\/a> para conferir as categorias Games, IRL, Music, Esports e Creative.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/irl-twitch-e1652963980567.png\"><img decoding=\"async\" width=\"800\" height=\"317\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/irl-twitch-e1652963980567.png\" alt=\"Categorias de streaming da Twitch\" class=\"wp-image-37296\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea encontrar\u00e1 uma grande variedade de transmiss\u00f5es ao vivo dentro dessas cinco categorias. Alguns programas de entrevistas e podcasts usam a Twitch para transmitir seu conte\u00fado ao vivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Personalidades p\u00fablicas come\u00e7aram a usar a plataforma para organizar eventos informais de reuni\u00f5es da prefeitura e de perguntas e respostas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea pode encontrar v\u00e1rias categorias de estilo de vida, incluindo Comida e bebida, Arte, Pol\u00edtica e Fitness e sa\u00fade. N\u00e3o importa o tipo de pequena empresa que voc\u00ea tenha, voc\u00ea deve conseguir encontrar um p\u00fablico na Twitch. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Your_Business_Should_Consider_Using_Twitch\"><\/span>Por que sua empresa deve considerar o uso da Twitch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Twitch tem uma m\u00e9dia de <a href=\"https:\/\/twitchtracker.com\/statistics\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2,5 milh\u00f5es de espectadores simult\u00e2neos<\/a> em um determinado momento. Sua audi\u00eancia \u00e9 dominada por p\u00fablicos mais jovens, com <a href=\"https:\/\/www.statista.com\/statistics\/1125170\/twitch-app-us-users-age\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">quase 80% de usu\u00e1rios<\/a> com menos de 30 anos. Aproximadamente 65% de seus usu\u00e1rios s\u00e3o homens. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, o <a href=\"https:\/\/www.streamscheme.com\/twitch-statistics\/#:~:text=In%20Q3%2C%202017%20Twitch%20published,of%20the%20platform%20for%20females.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">a propor\u00e7\u00e3o de machos e f\u00eameas foi nivelada<\/a> desde a introdu\u00e7\u00e3o das categorias de estilo de vida em 2018. Se sua <a href=\"https:\/\/memberpress.com\/pt\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"p\u00fablico-alvo\">p\u00fablico-alvo<\/a> se enquadra nessas categorias de g\u00eanero e idade, a Twitch pode ajud\u00e1-lo a alcan\u00e7ar mais clientes em potencial. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 v\u00e1rias maneiras de ganhar dinheiro usando a Twitch. Os streamers especializados podem ganhar mais de $5.000 por m\u00eas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, os patroc\u00ednios podem ajud\u00e1-lo a monetizar um canal da Twitch. Quando voc\u00ea tiver um n\u00famero razo\u00e1vel de seguidores, poder\u00e1 fazer parcerias com outras marcas para promover os produtos delas em seu canal e vice-versa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode se tornar um <a href=\"https:\/\/help.twitch.tv\/s\/article\/joining-the-affiliate-program\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Afiliado ou parceiro da Twitch<\/a> to take advantage of additional revenue streams. This status allows you to make money through subscriptions, ads, and \u201cbits\u201d.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-e1652966225472.png\"><img decoding=\"async\" width=\"800\" height=\"264\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-e1652966225472.png\" alt=\"Ferramentas de monetiza\u00e7\u00e3o da Twitch\" class=\"wp-image-37297\"\/><\/a><figcaption><em>Fonte da imagem: <a href=\"https:\/\/help.twitch.tv\/s\/article\/joining-the-affiliate-program\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"twitch.tv\">twitch.tv<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A <strong>bit \u00e9 um bem virtual que voc\u00ea pode comprar na Twitch<\/strong>. Os bits permitem que voc\u00ea:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Apoiar e incentivar determinados streamers<\/li><li>Use emoticons animados no bate-papo para chamar a aten\u00e7\u00e3o<\/li><li>Votar em pesquisas eleitorais<\/li><li>Use emblemas, tabelas de classifica\u00e7\u00e3o e reconhecimentos para obter reconhecimento dos streamers<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O uso de an\u00fancios \u00e9 uma fonte crucial de receita para os afiliados da Twitch. No entanto, voc\u00ea deve ter o cuidado de posicionar estrategicamente seus an\u00fancios durante os intervalos para que eles n\u00e3o interrompam o fluxo de sua transmiss\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.twitch.tv\/subs\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Assinaturas\">Assinaturas<\/a> s\u00e3o outros fluxos de receita para os Afiliados. Os assinantes pagam uma taxa mensal para acessar recursos adicionais e oportunidades de streaming. <strong>A Twitch ent\u00e3o fica com 50% dos ganhos da assinatura. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em geral, voc\u00ea pode tirar proveito de v\u00e1rias fontes de receita na Twitch. Voc\u00ea tamb\u00e9m pode usar a plataforma para obter um p\u00fablico maior e direcionar os espectadores para seu <a href=\"https:\/\/memberpress.com\/pt\/blog\/simplest-way-to-create-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"local\">site de associa\u00e7\u00e3o<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Twitch_for_Your_Online_Business_without_paying_the_50_cut\"><\/span>Como usar a Twitch para seu neg\u00f3cio on-line (sem pagar a taxa 50%)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Twitch cria uma oportunidade para sua empresa interagir com seu p\u00fablico e fazer conex\u00f5es. Aqui est\u00e3o tr\u00eas dicas importantes para usar a Twitch em seu neg\u00f3cio on-line! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A primeira apresenta uma maneira de <strong>evitar pagar \u00e0 Twitch sua enorme fatia de 50%<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Integrate_MemberPress_and_Twitch_to_create_a_dedicated_member_base\"><\/span>1. Integrar o MemberPress e a Twitch para criar uma base de membros dedicada<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1024x576.jpg\" alt=\"Integrar o MemberPress com a Twitch por meio do Integrately\" class=\"wp-image-38324\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/memberpress-twitch-integrately-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A Twitch tamb\u00e9m \u00e9 uma \u00f3tima maneira de criar um p\u00fablico dedicado. Se gostarem do seu conte\u00fado, os usu\u00e1rios podem se inscrever no seu canal. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O modelo de assinatura permite que voc\u00ea defina benef\u00edcios adicionais somente para membros, como v\u00eddeos exclusivos ou outros conte\u00fados em seu site. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As assinaturas da Twitch custam no m\u00ednimo $4,99 por m\u00eas e no m\u00e1ximo $24,99 por m\u00eas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como uma alternativa para economizar dinheiro, voc\u00ea pode direcionar os espectadores para seu site MemberPress. Em seguida, voc\u00ea pode oferecer conte\u00fado baseado em assinatura sem pagar 50% \u00e0 Twitch. (\u00c9 um neg\u00f3cio muito bom, se n\u00e3o podemos dizer o mesmo). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode conectar a Twitch com seu <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> site usando <a href=\"https:\/\/integrately.com\/integrations\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\">De forma integrada<\/a>. Esse plug-in de integra\u00e7\u00e3o f\u00e1cil de usar e com um clique se conecta a mais de 1.000 aplicativos (incluindo Twitch e MemberPress!):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-plugin-e1652730648605.png\"><img decoding=\"async\" width=\"800\" height=\"404\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-plugin-e1652730648605.png\" alt=\"Plugin de automa\u00e7\u00e3o integrado\" class=\"wp-image-37274\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O plug-in Integrately aciona automaticamente as tarefas quando uma determinada a\u00e7\u00e3o \u00e9 executada. Portanto, voc\u00ea pode usar esse plug-in para automatizar determinadas tarefas do MemberPress, como criar associa\u00e7\u00f5es e <a href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">cria\u00e7\u00e3o de listas de e-mail<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, voc\u00ea <strong>informe \u00e0 Integrately para criar um membro em seu site quando voc\u00ea ganhar um novo seguidor da Twitch<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-memberpress-twitch-e1652730625559.png\"><img decoding=\"async\" width=\"800\" height=\"383\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/integrately-memberpress-twitch-e1652730625559.png\" alt=\"Automatizar tarefas entre o MemberPress e a Twitch\" class=\"wp-image-37273\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O c\u00e9u \u00e9 o limite quando se trata de criar associa\u00e7\u00f5es. Al\u00e9m do conte\u00fado exclusivo, voc\u00ea pode vender conte\u00fado de marca de um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"loja exclusiva para membros\">loja exclusiva para membros<\/a>ou organizar eventos ao vivo. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Develop_brand_awareness\"><\/span>2. Desenvolver o conhecimento da marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Criar um canal na Twitch pode ajud\u00e1-lo a se envolver com clientes atuais e potenciais. Por exemplo, <a href=\"https:\/\/www.twitch.tv\/elfyou\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">A e.l.f. Cosmetics usa o Twitch<\/a> para criar conte\u00fado ao vivo interativo e envolvente onde a maquiagem se encontra com os jogos: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/elf-twitch-e1652730693965.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/elf-twitch-e1652730693965.png\" alt=\"E.L.F. usando a Twitch\" class=\"wp-image-37276\" width=\"800\"\/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode usar sua conta da Twitch para <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-whys-and-whats-of-live-streaming-on-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Transmiss\u00e3o ao vivo de lan\u00e7amentos de produtos e tutoriais\">Transmiss\u00e3o ao vivo de lan\u00e7amentos de produtos e tutoriais<\/a>. Voc\u00ea pode at\u00e9 mesmo realizar eventos ao vivo, conte\u00fado de bastidores, sess\u00f5es de perguntas e respostas e assim por diante. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se os usu\u00e1rios gostarem do seu conte\u00fado, eles poder\u00e3o visitar o seu site para saber mais, inscrever-se ou comprar seus produtos. Como voc\u00ea pode ver, essa estrat\u00e9gia pode expandir sua base de associados e clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Make_money_through_affiliate_marketing_and_advertising\"><\/span>3. Ganhar dinheiro com marketing e publicidade de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode usar a Twitch como parte de sua <a href=\"https:\/\/memberpress.com\/pt\/blog\/launch-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrat\u00e9gia de marketing de afiliados<\/a>. Voc\u00ea pode fazer isso fazendo parcerias com influenciadores populares da Twitch para divulgar seu canal e seus produtos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, o popular streamer <a href=\"https:\/\/www.twitch.tv\/summit1g\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"summit1g\">summit1g<\/a> promove links de afiliados em seu canal:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1.png\"><img decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1024x517.png\" alt=\"Summit1g \u00e9 um popular streamer do Twitch que promove links de afiliados. \" class=\"wp-image-37339\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1024x517.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-300x151.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-768x388.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-337x170.png 337w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-840x424.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1216x614.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-700x353.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1-1080x545.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/twitch-affiliate-1.png 1405w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O marketing de afiliados \u00e9 um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-start-an-affiliate-marketing-program-for-your-memberpress-site-using-easy-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">de baixo risco<\/a> e de baixo custo para direcionar tr\u00e1fego para seu site. Tamb\u00e9m, <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-benefits-of-creating-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">cria\u00e7\u00e3o de uma rede de afiliados<\/a> na Twitch pode ajud\u00e1-lo a alcan\u00e7ar um p\u00fablico mais amplo, aproveitando os seguidores de seu afiliado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea pode <a href=\"https:\/\/memberpress.com\/pt\/blog\/tips-for-creating-effective-ads-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"usar an\u00fancios\">usar an\u00fancios<\/a> para ganhar dinheiro para sua empresa. A Twitch exibe an\u00fancios antes e durante as transmiss\u00f5es. Cada intervalo de an\u00fancio pode ter de 30 segundos a tr\u00eas minutos de dura\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como uma empresa na Twitch, voc\u00ea pode veicular an\u00fancios relevantes como um fluxo de receita passivo. No entanto, a receita dos an\u00fancios depende do n\u00famero de espectadores que os assistem. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode criar an\u00fancios para serem veiculados em canais relacionados. Essa estrat\u00e9gia pode levar os espectadores ao seu canal e ao seu site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.twitch.tv\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Twitch\">Twitch<\/a> foi originalmente projetado para jogadores on-line. No entanto, muitas marcas agora usam essa plataforma de streaming para aumentar seu p\u00fablico e <a href=\"https:\/\/memberpress.com\/pt\/blog\/creating-a-lead-generation-plan-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">gerar novos leads<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sua empresa on-line pode usar a Twitch para aumentar o reconhecimento da marca e criar fluxos de receita adicionais por meio de an\u00fancios pagos e <a href=\"https:\/\/memberpress.com\/pt\/blog\/4-tips-to-launch-a-successful-affiliate-program-for-your-membership-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing de afiliados<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea pode conectar sua conta do Twitch com seu <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> site via <a href=\"https:\/\/integrately.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">De forma integrada<\/a> para automatizar v\u00e1rias tarefas administrativas, como a cria\u00e7\u00e3o de associa\u00e7\u00f5es.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Venda o que voc\u00ea sabe e comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como usar a Twitch em seu neg\u00f3cio on-line? Conte-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de <\/strong><a href=\"https:\/\/memberpress.com\/pt\/subscribe-to-the-memberpress-blog\/\"><strong>assine o blog do MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Twitch is a streaming platform that launched in 2011 for the online gaming community. Today it\u2019s transformed into a unique lifestyle streaming website with a robust and active audience. However, you might not know to harness Twitch for your online business.\u00a0 Fortunately, there are various ways your business can use this platform. Establishing a presence [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":38324,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: Twitch for online business\r\n\r\nMemberPress integrates with Twitch via Integrately (see our integration page: https:\/\/memberpress.com\/addons\/integrately\/","footnotes":""},"categories":[134,94,102,145],"tags":[90,166],"class_list":["post-34876","post","type-post","status-publish","format-standard","has-post-thumbnail","category-how-to-2","category-marketing","category-monetization","category-tools","tag-integration","tag-social-media-marketing","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Twitch has a huge audience for online business, but they take a 50% cut. 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