\n
$\"Podcasts$ <\/figure>\n<\/div>\n\n\n
Por esse motivo, muitos criadores de podcasts dependem de assinaturas para obter lucro. Com o modelo de associa\u00e7\u00e3o, voc\u00ea pode oferecer aos ouvintes vantagens como:<\/p>\n\n\n\n
\n
Acesso antecipado aos epis\u00f3dios<\/li>\n\n\n\n
Conte\u00fado exclusivo para membros<\/li>\n\n\n\n
A oportunidade de participar de uma comunidade privada<\/li>\n\n\n\n
Contato direto por meio de mensagens privadas ou outros canais<\/li>\n\n\n\n
Acesso a mercadorias limitadas<\/li>\n<\/ul>\n\n\n\n
H\u00e1 dezenas de benef\u00edcios que voc\u00ea pode oferecer aos ouvintes para motiv\u00e1-los a se tornarem membros. E seus ouvintes fi\u00e9is podem aproveitar a oportunidade para apoiar seu podcast favorito de todas as formas poss\u00edveis. <\/p>\n\n\n\n
Um programa de associa\u00e7\u00e3o permite que os ouvintes demonstrem seu apoio e, ao mesmo tempo, lhe proporcionem uma receita recorrente.<\/p>\n\n\n\n
Exemplo MemberPress - Podcast Compelido<\/h2>\n\n\n\n
$\"Captura$ <\/a><\/figure>\n\n\n\n
Compelido<\/a> \u00e9 um exemplo perfeito. Esse popular podcast baseado na f\u00e9 apresenta entrevistas inspiradoras com pessoas do mundo real cujas vidas deram uma guinada completa.<\/p>\n\n\n\n
A equipe do Compelled usa o MemberPress para proteger o conte\u00fado do site e oferecer vantagens aos membros, como...<\/p>\n\n\n\n
\n
Acesso antecipado aos epis\u00f3dios<\/li>\n\n\n\n
Chamadas de v\u00eddeo mensais<\/li>\n\n\n\n
Imagens de entrevistas nos bastidores<\/li>\n<\/ul>\n\n\n\n
<\/span>Como iniciar um site de podcast com o MemberPress (em 3 etapas)<\/span><\/h2>\n\n\n\n
Para este tutorial, vamos supor que voc\u00ea j\u00e1 tenha um podcast e um site WordPress. Voc\u00ea tamb\u00e9m precisar\u00e1 de comprar um plano MemberPress<\/a>.<\/p>\n\n\n\n
Se voc\u00ea quiser saber mais sobre sites de associa\u00e7\u00e3o do WordPress, confira o post abaixo:<\/p>\n\n\n\n
\n\t LEIA >> 4 raz\u00f5es pelas quais voc\u00ea deve considerar o WordPress para seu site de associa\u00e7\u00e3o<\/a>\n<\/div>\n\n\n\n\n
<\/span>Etapa 1: Configurar um plug-in de podcast<\/span><\/h3>\n\n\n\n
Com o WordPress, voc\u00ea pode carregar arquivos de \u00e1udio em seu site sem usar um plugin. No entanto, plugins de podcast<\/a> o ajudar\u00e3o a organizar os epis\u00f3dios, configurando tipos de post personalizados para eles. Al\u00e9m disso, a maioria deles d\u00e1 acesso a players de \u00e1udio f\u00e1ceis de usar.<\/p>\n\n\n\n
Por exemplo, com PowerPress por Blubrry<\/a> <\/strong>voc\u00ea pode carregar epis\u00f3dios no seu site e envi\u00e1-los automaticamente para v\u00e1rias plataformas, inclusive Apple Podcasts e Stitcher. Voc\u00ea tamb\u00e9m tem acesso a recursos de otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO) para ajudar as pessoas a encontrarem seu podcast.<\/p>\n\n\n\n
Depois de configurar o plugin de podcast, voc\u00ea pode come\u00e7ar a trabalhar para adicionar novos epis\u00f3dios ao site. No entanto, ainda \u00e9 preciso configurar um sistema de associa\u00e7\u00e3o e uma se\u00e7\u00e3o privada no site que inclua todas as vantagens para os assinantes. <\/p>\n\n\n\n
<\/span>Etapa 2: Crie seus planos de associa\u00e7\u00e3o de podcast<\/span><\/h3>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >> CRIANDO ASSOCIA\u00c7\u00d5ES NO MEMBERPRESS (+ UMA VIS\u00c3O GERAL DA CONFIGURA\u00c7\u00c3O)<\/figcaption><\/figure>\n\n\n\n<p>Depois de instalar e ativar o <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a>Se voc\u00ea tiver uma assinatura, poder\u00e1 come\u00e7ar a criar planos de associa\u00e7\u00e3o imediatamente. Para criar uma nova associa\u00e7\u00e3o, v\u00e1 para <em>MemberPress > Afilia\u00e7\u00f5es > Adicionar novo<\/em>. Na pr\u00f3xima p\u00e1gina, voc\u00ea poder\u00e1 definir um nome e uma descri\u00e7\u00e3o para o novo plano:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"793\" height=\"435\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/add-new-membership-1.png\" alt=\"Adi\u00e7\u00e3o de uma nova associa\u00e7\u00e3o no MemberPress\" class=\"wp-image-36428\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/add-new-membership-1.png 793w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/add-new-membership-1-300x165.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/add-new-membership-1-768x421.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/add-new-membership-1-310x170.png 310w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/add-new-membership-1-700x384.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/add-new-membership-1-156x86.png 156w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure>\n<\/div>\n\n\n<p>Em seguida, role para baixo at\u00e9 a se\u00e7\u00e3o <em>Op\u00e7\u00f5es de associa\u00e7\u00e3o <\/em>se\u00e7\u00e3o. Aqui, voc\u00ea pode editar o texto do bot\u00e3o de registro, ativar uma mensagem personalizada na p\u00e1gina de agradecimento e editar a se\u00e7\u00e3o <em>Pre\u00e7o <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Caixa<\/a><\/em> se\u00e7\u00e3o:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"780\" height=\"726\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/membership-price-box.png\" alt=\"Cria\u00e7\u00e3o de uma caixa de pre\u00e7o de associa\u00e7\u00e3o\" class=\"wp-image-36429\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/membership-price-box.png 780w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/membership-price-box-300x279.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/membership-price-box-768x715.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/membership-price-box-183x170.png 183w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/membership-price-box-660x614.png 660w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/membership-price-box-735x684.png 735w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/membership-price-box-557x518.png 557w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/membership-price-box-156x145.png 156w\" sizes=\"(max-width: 780px) 100vw, 780px\" \/><\/figure>\n<\/div>\n\n\n<p>Voc\u00ea precisar\u00e1 selecionar um t\u00edtulo para a camada de associa\u00e7\u00e3o e definir o texto do t\u00edtulo. Voc\u00ea pode usar o bot\u00e3o <em>Benef\u00edcios <\/em>para destacar as vantagens que o n\u00edvel de associa\u00e7\u00e3o oferece e inserir algum texto de rodap\u00e9.<\/p>\n\n\n\n<p>Aqui est\u00e1 um exemplo r\u00e1pido de como pode ser a caixa de pre\u00e7o de uma assinatura de podcast:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"774\" height=\"815\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/custom-price-box-example.png\" alt=\"Inserir os detalhes da associa\u00e7\u00e3o na Caixa de Pre\u00e7o.\" class=\"wp-image-36430\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/custom-price-box-example.png 774w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/custom-price-box-example-285x300.png 285w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/custom-price-box-example-768x809.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/custom-price-box-example-161x170.png 161w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/custom-price-box-example-583x614.png 583w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/custom-price-box-example-650x684.png 650w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/custom-price-box-example-492x518.png 492w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/custom-price-box-example-148x156.png 148w\" sizes=\"(max-width: 774px) 100vw, 774px\" \/><\/figure>\n<\/div>\n\n\n<p>Por fim, localize o <em>Termos de associa\u00e7\u00e3o <\/em>que deve estar na parte superior da p\u00e1gina, e <a href=\"https:\/\/memberpress.com\/pt\/blog\/underpricing-membership\/\" target=\"_blank\" rel=\"noreferrer noopener\">definir as taxas de associa\u00e7\u00e3o<\/a>. Voc\u00ea tamb\u00e9m tem a op\u00e7\u00e3o de definir o tipo de faturamento como <em>Recorrente:<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"546\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/membership-terms-1-1024x546.png\" alt=\"Edi\u00e7\u00e3o de termos de associa\u00e7\u00e3o no MemberPress\" class=\"wp-image-36431\" style=\"width:768px;height:410px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/membership-terms-1-1024x546.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/membership-terms-1-300x160.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/membership-terms-1-768x410.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/membership-terms-1-319x170.png 319w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/membership-terms-1-840x448.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/membership-terms-1-700x373.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/membership-terms-1-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/membership-terms-1.png 1033w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Voc\u00ea pode configurar qualquer tipo de termos de associa\u00e7\u00e3o que desejar. No entanto, <strong>o faturamento recorrente de baixo custo \u00e9 a op\u00e7\u00e3o mais popular para a maioria das associa\u00e7\u00f5es de podcast<\/strong>. Voc\u00ea tamb\u00e9m pode configurar v\u00e1rios n\u00edveis de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p><em>Deseja expandir seu podcast do WordPress para alcan\u00e7ar mais ouvintes<\/em>? Ent\u00e3o recomendamos nosso <a href=\"https:\/\/memberpress.com\/pt\/blog\/monetize-podcast-with-wordpress\/\" target=\"_blank\" rel=\"noopener\">Integra\u00e7\u00e3o MemberPress + Castos<\/a>. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"sv\"><div class=\"responsive-video\"><iframe title=\"Como vender um podcast somente para membros no WordPress com MemberPress + Castos\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hztYcPGkcr0?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span> \n<\/div><figcaption class=\"wp-element-caption\">saiba como vender um podcast somente para membros com o wordpress<\/figcaption><\/figure>\n\n\n\n<p>Com o\u2019 <a href=\"https:\/\/memberpress.com\/go\/seriouslysimple\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Plugin Seriously Simple Podcasting<\/a> integrado ao seu site de associa\u00e7\u00e3o, seus n\u00edveis de associa\u00e7\u00e3o ser\u00e3o sincronizados automaticamente na plataforma Castos. <\/p>\n\n\n\n<p>Depois, voc\u00ea pode aproveitar as ferramentas espec\u00edficas de podcasting que o Castos tem a oferecer para ajudar a levar seus podcasts para o pr\u00f3ximo n\u00edvel. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_733f60d84a987d69df8d0f7e7cf82388\" href=\"https:\/\/memberpress.com\/pt\/blog\/monetize-podcast-with-wordpress\/\" target=\"_blank\" class=\"button button-blue center\">Saiba mais sobre o emparelhamento de Castos com seu site MemberPress <\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Configure_Your_Membership_Rules\"><\/span>Etapa 3: Configure suas regras de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"0Owy8D11rYMnxMkWr7mAbCUB2IXsfgk4VSLpgYF26etR75vJamnWNoPNQ3AyEDoKSajTGZR9BT5l38KHlOv\"><div class=\"responsive-video\"><iframe title=\"Como proteger o conte\u00fado no WordPress com o MemberPress (tutorial de regras)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >> PROTEGENDO O CONTE\u00daDO DO SEU SITE: COMO USAR AS REGRAS DO MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p>Por fim, voc\u00ea precisar\u00e1 configurar as regras e as permiss\u00f5es para sua associa\u00e7\u00e3o. Navegue at\u00e9 <em>MemberPress > Rules > Add New<\/em>. Em seguida, use os menus suspensos em <em>Conte\u00fado e acesso <\/em>para selecionar o conte\u00fado a ser disponibilizado somente para membros:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"800\" height=\"508\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/content-access-rules.png\" alt=\"As configura\u00e7\u00f5es de Content & Access no MemberPress.\" class=\"wp-image-36434\" style=\"width:680px;height:431px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/content-access-rules.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/content-access-rules-300x191.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/content-access-rules-768x488.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/content-access-rules-268x170.png 268w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/content-access-rules-700x445.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/04\/content-access-rules-156x99.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>Voc\u00ea tem liberdade para escolher quais p\u00e1ginas definir como privadas, dependendo dos tipos de associa\u00e7\u00e3o de podcast que voc\u00ea oferece. Se voc\u00ea pretende oferecer acesso antecipado aos epis\u00f3dios aos membros, recomendamos que use uma tag de postagem espec\u00edfica.<\/p>\n\n\n\n<p>Depois que o epis\u00f3dio estiver pronto para ir ao ar, basta remover a tag manualmente para que todos os visitantes possam acess\u00e1-la. Essa abordagem requer atualiza\u00e7\u00f5es manuais, mas leva apenas alguns segundos para ser conclu\u00edda. <a href=\"https:\/\/www.wpbeginner.com\/plugins\/how-to-add-categories-and-tags-for-wordpress-pages\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"adicionar ou remover uma tag do WordPress\">adicionar ou remover uma tag do WordPress<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Como alternativa, deixe isso para os profissionais...<\/h3>\n\n\n\n<p>O MemberPress torna simples e eficiente a cria\u00e7\u00e3o de um site de associa\u00e7\u00e3o no WordPress.<\/p>\n\n\n\n<p>Mas nem todo mundo tem tempo para se tornar um especialista em sites de associa\u00e7\u00e3o, especialmente os podcasters que precisam fazer malabarismos com a grava\u00e7\u00e3o, a edi\u00e7\u00e3o, a programa\u00e7\u00e3o e o marketing do podcast.<\/p>\n\n\n\n<p>\u00c9 por isso que oferecemos pre\u00e7os acess\u00edveis <a href=\"https:\/\/memberpress.com\/pt\/dfy-services\/\" title=\"\">Servi\u00e7os feitos para voc\u00ea<\/a>.<\/p>\n\n\n\n<p>Deixe que nossos profissionais MemberPress criem e lancem seu site de associa\u00e7\u00e3o para que voc\u00ea possa come\u00e7ar mais rapidamente com o principal plug-in de associa\u00e7\u00e3o do mundo.<\/p>\n\n\n\n<div id=\"ad-68548\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/pt\/ads\/post-dfy-services\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png\" class=\"no-lazy-load wp-post-image\" alt=\"MemberPress Servi\u00e7os DFY\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-50x21.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-18x8.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-408x170.png 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-700x292.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-156x65.png 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Criar um podcast est\u00e1 mais f\u00e1cil do que nunca. O ideal \u00e9 que voc\u00ea tenha um plano de como monetizar seu podcast desde o in\u00edcio. Sua melhor aposta \u00e9 criar um programa de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p>Felizmente, voc\u00ea pode iniciar um site de associa\u00e7\u00e3o de podcast com <a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">MemberPress<\/a> em apenas tr\u00eas etapas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Configure um plug-in de podcast, como <a href=\"https:\/\/memberpress.com\/go\/blubrry\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored\">PowerPress por Blubrry<\/a>.<\/li>\n\n\n\n<li>Crie seus planos de associa\u00e7\u00e3o de podcast.<\/li>\n\n\n\n<li>Configure suas regras de associa\u00e7\u00e3o.<\/li>\n<\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre como iniciar um site de associa\u00e7\u00e3o de podcast? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de assinar nosso boletim informativo na caixa \u00e0 sua direita!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Starting a podcast is relatively simple. There are plenty of recording devices you can use, and lots of platforms where you can upload your episodes. The real challenge lies in making money with your audio show. Fortunately, there are several ways to monetize your podcast. 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