{"id":35129,"date":"2022-05-31T05:00:00","date_gmt":"2022-05-31T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=35129"},"modified":"2022-07-07T14:07:57","modified_gmt":"2022-07-07T20:07:57","slug":"create-paywall-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/create-paywall-content\/","title":{"rendered":"How to Create Irresistible Paywall Content (5 Tips)"},"content":{"rendered":"\n

With so much free stuff out there, how can you create content that\u2019s worth paying for?<\/h2>\n\n\n\n
In the current digital landscape, there are lots of ways to access free material online. Therefore, if you\u2019re starting an online business like a course or membership site, it can be tough to get visitors to pay for your content.<\/p>
\n
WHAT'S INSIDE<\/p>\nToggle<\/span>
With so much free stuff out there, how can you create content that\u2019s worth paying for?<\/a>
Why You Should Consider Creating Paywall Content<\/a><\/li>
How to Create Irresistible Paywall Content (5 Tips)<\/a><\/li><\/ul><\/li>
Paywalls and SEO<\/a>
Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Fortunately, if you can reach the right audience, there are people out there who will pay for your stuff. By providing credible and unique resources with real value, you can build an exclusive online community and increase your income<\/a> as a website owner.<\/p>\n\n\n\n
In this post, we\u2019ll discuss why you should consider creating paywall content. Then we\u2019ll show you how to produce quality material that new customers will find irresistible. Let\u2019s get started!<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption>watch >> how to offer free page views with the memberpress paywall setting<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Should_Consider_Creating_Paywall_Content\"><\/span>Why You Should Consider Creating Paywall Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re a blogger or a business owner, you\u2019ve likely explored many ways to <a href=\"https:\/\/memberpress.com\/blog\/monetize-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"monetize your online content\">monetize your content<\/a>. Some common ways include\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/memberpress.com\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Selling physical products<\/a><\/li><li><a href=\"https:\/\/memberpress.com\/blog\/membership-site-consulting-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Offering services<\/a><\/li><li><a href=\"https:\/\/memberpress.com\/blog\/google-adsense-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Placing ads on your site<\/a><\/li><li><a href=\"https:\/\/memberpress.com\/blog\/launch-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Affiliate marketing<\/a><\/li><\/ul>\n\n\n\n<p>Those are all great options (and all possible with MemberPress). But adding paywalls to your site can be a simpler and even more lucrative option.<\/p>\n\n\n\n<p>The thing is, <strong>people are more trusting of information they\u2019ve paid for, and they tend to view free online resources as illegitimate. <\/strong>That means if you can establish yourself as a reputable source, your valuable content can help attract and retain paying customers.<\/p>\n\n\n\n<p>One effective way to start offering paywall content is by establishing a <a href=\"https:\/\/memberpress.com\/blog\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"membership site\">membership site<\/a>. This creates a space on your website for a community of subscribers:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1024x574.png\" alt=\"Membership paywall content\" class=\"wp-image-35152\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1024x574.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-768x431.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-303x170.png 303w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-840x471.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1216x682.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-700x393.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1080x606.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example.png 1271w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>If you\u2019re not sure what <a href=\"https:\/\/memberpress.com\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"type of content\">type of content<\/a> you want to offer your members, here are some ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>E-books<\/li><li>Online courses<\/li><li>How-to videos<\/li><li>Webinars<\/li><\/ul>\n\n\n\n<p>Whether you want to offer <a href=\"https:\/\/memberpress.com\/blog\/gardening-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"gardening advice\">gardening advice<\/a> or <a href=\"https:\/\/memberpress.com\/blog\/accounting-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"accounting services\">accounting services<\/a>, your membership site can provide users with helpful, informative content. Regardless of your niche, you can use this model to engage readers in topics they\u2019re passionate about.<\/p>\n\n\n\n<p>Plus, your membership content is likely to generate more income than advertisements. This can also contribute to a more sustainable revenue stream, since you can set up recurring subscription plans for your readers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"hVBwe5QblGvJYUrDfXMPnA7OkRpZIc2xWt0um3s6gzj91LECSHa\"><div class=\"responsive-video\"><iframe title=\"25 Killer Membership Site Ideas!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JPF15cfzFxQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATCH >> 25 KILLER MEMBERSHIP SITE IDEAS<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_Irresistible_Paywall_Content_5_Tips\"><\/span>How to Create Irresistible Paywall Content (5 Tips)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now that you\u2019re aware of why paywalling your content can be profitable, let\u2019s discuss how to structure this material. Here we go!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Make Your Content High Quality and Unique<\/h4>\n\n\n\n<p>Before you start creating content, it\u2019s important to pick a niche. You\u2019ll want to choose a topic you\u2019re knowledgeable about, so you can give your audience helpful and accurate information. That way, visitors will likely feel more satisfied with their purchases.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_625492ab937f3\" href=\"https:\/\/memberpress.com\/blog\/online-course-niches\/\" target=\"_blank\" class=\"button button-blue center\">READ >> 15 Good Niches for Online Courses<\/a>\n<\/div>\n\n\n\n\n<p>Providing an <a href=\"https:\/\/memberpress.com\/blog\/online-course-niches\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"online course\">online course<\/a> can be a profitable option. When it comes to parenting, writing, fashion, or teaching, many people are looking for advice:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1024x503.png\" alt=\"Teaching membership content\" class=\"wp-image-35156\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1024x503.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-300x147.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-768x377.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-346x170.png 346w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-840x412.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1216x597.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-700x344.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1080x530.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site.png 1263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Whatever niche you choose, you\u2019ll want to fulfill a certain need for your <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"target audience\">target audience<\/a>. For example, MemberPress site <a href=\"https:\/\/homeschoolingtorah.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Homeschooling Torah\">Homeschooling Torah<\/a> offers a Torah-observant teaching curriculum:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1024x547.png\" alt=\"Homeschooling membership site\" class=\"wp-image-35157\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1024x547.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-300x160.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-768x410.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-318x170.png 318w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-840x449.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1216x649.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-700x374.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1080x577.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership.png 1264w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>After you choose a niche, it\u2019s time to start writing your content. During this process, be careful to avoid <a href=\"https:\/\/memberpress.com\/blog\/10-mistakes-to-avoid-when-creating-content\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"common mistakes\">common mistakes<\/a> such as typing errors, lack of visual aids, or bad headlines. Any of these can signal to visitors that your content is low-quality.<\/p>\n\n\n\n<p>Once visitors have signed up for a membership, you\u2019ll want to focus on posting consistent, high-quality content. This can increase word-of-mouth referrals and prevent membership cancellations.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Establish Your Credibility<\/h4>\n\n\n\n<p>As visitors browse content on the internet, they won\u2019t pay for just anything. If you want to increase your consumer base, you have to <a href=\"https:\/\/memberpress.com\/blog\/how-to-build-credibility-for-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Building credibility\">build credibility<\/a>. This can show visitors that you\u2019re passionate and qualified when it comes to your topic. <\/p>\n\n\n\n<p><strong>The last thing you want to do is seem like you\u2019re only in it for the money.<\/strong><\/p>\n\n\n\n<p>To improve your reputation, you can <strong>start by creating a free platform <\/strong>to share your expertise. This can be a blog, a YouTube channel, or even a social media page:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media.png\" alt=\"Membership site social media\" class=\"wp-image-35153\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media.png 926w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-768x541.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-241x170.png 241w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-840x591.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-700x493.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-156x110.png 156w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Additionally, you can use your network to make guest appearances on other channels. You could write guest blog posts, conduct interviews, or co-host a podcast:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1024x572.png\" alt=\"Membership content networking\" class=\"wp-image-35155\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1024x572.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-768x429.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-304x170.png 304w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-840x470.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1216x680.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-700x391.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1080x604.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host.png 1263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>By reaching out to creators with similar content, you can expand your audience and build your authority. This can be an effective way to establish yourself as an expert without overselling your services. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Set the Right Price<\/h4>\n\n\n\n<p>It\u2019s no surprise that people generally prefer free content. However, they also want to make sure they\u2019re getting a great deal. If your memberships deliver valuable content at a reasonable price, this can be more useful than free services.<\/p>\n\n\n\n<p>Before you charge your members, it\u2019s important to review <a href=\"https:\/\/memberpress.com\/blog\/pricing-models-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"common pricing models\">common pricing models<\/a> for membership sites. This can help you understand average rates and avoid overcharging.<\/p>\n\n\n\n<p>Also, consider offering <a href=\"https:\/\/memberpress.com\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"multiple pricing tiers\">multiple pricing tiers<\/a>, which give visitors more options. You might even include a limited free plan in the mix. Your users could start with a free or cheaper plan, then move to a different price bracket if they love your content:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1024x574.png\" alt=\"Membership pricing tiers\" class=\"wp-image-35158\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1024x574.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-768x430.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-303x170.png 303w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-840x471.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1216x681.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-700x392.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1080x605.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers.png 1267w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>As another option, you could create a <a href=\"https:\/\/memberpress.com\/blog\/make-money-free-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"free membership site\">free membership site<\/a> with <em>some<\/em> paywall content. For example, you might want to offer free blog posts. This can give you access to a larger user base. Once you develop organic traffic, you can direct users to your premium features. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Make It Convenient<\/h4>\n\n\n\n<p>When creating paid content on your website, it\u2019s important to think about <a href=\"https:\/\/memberpress.com\/blog\/5-important-ux-tips-for-entrepreneurs-starting-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"maximizing user experience\">maximizing user experience<\/a>. If you want visitors to pay for content, you\u2019ll need to make sure they can easily find everything they need.<\/p>\n\n\n\n<p>To make your website easy to navigate, try to <a href=\"https:\/\/memberpress.com\/blog\/improve-wordpress-website-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"improve site speed\">improve site speed<\/a> so visitors aren\u2019t stuck on loading pages. It would also be wise to <a href=\"https:\/\/memberpress.com\/blog\/best-wordpress-themes-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"choose a theme\">choose a theme<\/a> with a functional, mobile-friendly design.<\/p>\n\n\n\n<p>Before you launch your site, it\u2019s important to find ways to organize your content too. The <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"MemberPress\">MemberPress<\/a> plugin provides a comprehensive platform for organizing and selling paywall content:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1024x518.png\" alt=\"MemberPress plugin\" class=\"wp-image-35159\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1024x518.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-768x388.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-336x170.png 336w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-840x425.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1216x615.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-700x354.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1080x546.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin.png 1268w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>With MemberPress, you can customize the appearance and functionality of your membership site. Our tool also makes it easy to set membership rules, <a href=\"https:\/\/memberpress.com\/blog\/digital-products-you-can-sell-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">offer digital downloads<\/a>, <a href=\"https:\/\/memberpress.com\/blog\/sell-courses-on-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">sell courses<\/a>, and more. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"pD7Z6hBebrO2vz45Q\"><div class=\"responsive-video\"><iframe title=\"Membership Sites 101: Everything You Need to Know to Start Your Own! (2022)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oVhJjaZa0YQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATCH >> MEMBERSHIP SITES 101: EVERYTHING YOU NEED TO KNOW TO START YOUR OWN<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">5. Build a Vibrant Community<\/h4>\n\n\n\n<p>Last, you can add value to your paywall content by <a href=\"https:\/\/memberpress.com\/blog\/5-ways-to-add-unique-value-to-your-membership-community\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"establishing a membership community\">establishing a lively membership community<\/a> to go along with it. This can make outsiders feel as if they\u2019re missing out on the benefits of an exclusive group.<\/p>\n\n\n\n<p>If you already have a membership site, here are some ways you can make your online members feel like a community:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Send them free branded items<\/li><li><a href=\"https:\/\/memberpress.com\/blog\/how-to-plan-a-meetup-for-your-membership-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Plan a meet-up\">Plan a meetup<\/a><\/li><li>Personalize emails<\/li><li>Host group conversations and events<\/li><li>Encourage member connections<\/li><\/ul>\n\n\n\n<p>For this purpose, you may want to <a href=\"https:\/\/memberpress.com\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"start a Facebook group\">start a Facebook group<\/a> so your users can interact in meaningful ways and get added value from their peers:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group.png\" alt=\"Facebook membership group\" class=\"wp-image-35160\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group.png 935w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-300x193.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-768x495.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-264x170.png 264w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-840x542.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-700x451.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-156x101.png 156w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><\/a><figcaption>MemberPress site owner christina jones has an awesome facebook community for her photography site<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Easier still, when you\u2019re working with WordPress, you can use plugins that offer similar functionalities, such as <a href=\"https:\/\/memberpress.com\/go\/buddyboss\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">BuddyBoss<\/a> and <a href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BuddyPress<\/a>. <\/p>\n\n\n\n<p>These tools can help you create a welcoming community where users can interact via member profiles, internal messaging, groups, and more. Plus, <strong>both of these social networking tools integrate seamlessly with MemberPress<\/strong>.<\/p>\n\n\n\n<p>A thriving membership community also has the potential to increase your organic word-of-mouth marketing. You could even create a <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"referral program\">referral program<\/a> to reward loyal followers when they promote your services to friends.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paywalls_and_SEO\"><\/span>Paywalls and SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We couldn\u2019t write a paywall post without talking a bit about SEO. That\u2019s because paywalls present an SEO challenge.<\/p>\n\n\n\n<p>It makes sense: If you gate your content, Google can\u2019t see it. Fortunately, there\u2019s a little thing called \u201cflexible sampling\u201d. You can learn all about it in this Google doc:<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_62ba390a9d265\" href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/paywalled-content\" rel=\"nofollow\" target=\"_blank\" class=\"button button-blue center\">SEE >> Google Search Central >> Subscription and paywalled content<\/a>\n<\/div>\n\n\n\n\n<p>You can also check out the video below to see how easy it is to get your content indexed with the <strong>MemberPress SEO and Paywall options<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"3HsjxyawketRi6LgnN4\"><div class=\"responsive-video\"><iframe title=\"How to Allow or Block Indexing of Your Protected Content for SEO (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GOburKCDPHc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>watch >> how to allow or block indexing of your protected content in memberpress <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We won\u2019t pretend that selling online is easy. However, there are many ways you can increase your customer base. Ultimately, if you provide real value and fulfill your audience\u2019s needs, users should prefer your paid content over free services.<\/p>\n\n\n\n<p>To review, here are five ways you can create content that people will pay for:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Make your content high quality and unique.<\/li><li>Establish your credibility.<\/li><li>Set the right price.<\/li><li>Make it convenient using our <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"MemberPress plugin\">MemberPress plugin<\/a>.<\/li><li>Cultivate a vibrant community with <a href=\"https:\/\/memberpress.com\/go\/buddyboss\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">BuddyBoss<\/a>.<\/li><\/ol>\n\n\n\n<p>Do you have any questions about monetizing your membership content? Let us know in the comments section below!<\/p>\n\n\n\n<p><strong><strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong><\/strong><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>With so much free stuff out there, how can you create content that\u2019s worth paying for? In the current digital landscape, there are lots of ways to access free material online. Therefore, if you\u2019re starting an online business like a course or membership site, it can be tough to get visitors to pay for your [\u2026]<\/p>\n","protected":false},"author":42532,"featured_media":36095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134,943,94,102,400],"tags":[836,937],"class_list":{"0":"post-35129","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-how-to-2","9":"category-lists","10":"category-marketing","11":"category-monetization","12":"category-trends","13":"tag-paywall","14":"tag-paywalling","15":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Not sure how to compete with digital freebies? 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