{"id":35129,"date":"2022-05-31T05:00:00","date_gmt":"2022-05-31T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=35129"},"modified":"2022-07-07T14:07:57","modified_gmt":"2022-07-07T20:07:57","slug":"create-paywall-content","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/create-paywall-content\/","title":{"rendered":"Como criar um conte\u00fado irresist\u00edvel para o paywall (5 dicas)"},"content":{"rendered":"\n

Com tanta coisa gratuita por a\u00ed, como voc\u00ea pode criar conte\u00fado que valha a pena pagar?<\/h2>\n\n\n\n
In the current digital landscape, there are lots of ways to access free material online. Therefore, if you\u2019re starting an online business like a course or membership site, it can be tough to get visitors to pay for your content.<\/p>
\n
O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>
Com tanta coisa gratuita por a\u00ed, como voc\u00ea pode criar conte\u00fado que valha a pena pagar?<\/a>
Por que voc\u00ea deve considerar a cria\u00e7\u00e3o de conte\u00fado com acesso pago<\/a><\/li>
Como criar um conte\u00fado irresist\u00edvel para o paywall (5 dicas)<\/a><\/li><\/ul><\/li>
Paywalls e SEO<\/a>
Conclus\u00e3o<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Felizmente, se voc\u00ea conseguir atingir o p\u00fablico certo, h\u00e1 pessoas que pagar\u00e3o pelo seu material. Ao fornecer recursos confi\u00e1veis e exclusivos com valor real, voc\u00ea pode criar uma comunidade on-line exclusiva e aumentar sua renda<\/a> como propriet\u00e1rio de um site.<\/p>\n\n\n\n
In this post, we\u2019ll discuss why you should consider creating paywall content. Then we\u2019ll show you how to produce quality material that new customers will find irresistible. Let\u2019s get started!<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption>watch >> how to offer free page views with the memberpress paywall setting<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Should_Consider_Creating_Paywall_Content\"><\/span>Por que voc\u00ea deve considerar a cria\u00e7\u00e3o de conte\u00fado com acesso pago<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re a blogger or a business owner, you\u2019ve likely explored many ways to <a href=\"https:\/\/memberpress.com\/pt\/blog\/monetize-your-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"monetize seu conte\u00fado on-line\">monetize seu conte\u00fado<\/a>. Some common ways include\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Venda de produtos f\u00edsicos<\/a><\/li><li><a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-consulting-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oferecendo servi\u00e7os<\/a><\/li><li><a href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Coloca\u00e7\u00e3o de an\u00fancios em seu site<\/a><\/li><li><a href=\"https:\/\/memberpress.com\/pt\/blog\/launch-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing de afiliados<\/a><\/li><\/ul>\n\n\n\n<p>Todas essas s\u00e3o \u00f3timas op\u00e7\u00f5es (e todas s\u00e3o poss\u00edveis com o MemberPress). Mas adicionar paywalls ao seu site pode ser uma op\u00e7\u00e3o mais simples e ainda mais lucrativa.<\/p>\n\n\n\n<p>O fato \u00e9 que, <strong>people are more trusting of information they\u2019ve paid for, and they tend to view free online resources as illegitimate. <\/strong>Isso significa que, se voc\u00ea conseguir se estabelecer como uma fonte respeit\u00e1vel, seu conte\u00fado valioso poder\u00e1 ajudar a atrair e reter clientes pagantes.<\/p>\n\n\n\n<p>Uma maneira eficaz de come\u00e7ar a oferecer conte\u00fado com acesso pago \u00e9 estabelecer um <a href=\"https:\/\/memberpress.com\/pt\/blog\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"site de associa\u00e7\u00e3o\">site de associa\u00e7\u00e3o<\/a>. Isso cria um espa\u00e7o em seu site para uma comunidade de assinantes:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1024x574.png\" alt=\"Conte\u00fado paywall para membros\" class=\"wp-image-35152\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1024x574.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-768x431.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-303x170.png 303w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-840x471.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1216x682.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-700x393.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example-1080x606.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Site-Example.png 1271w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>If you\u2019re not sure what <a href=\"https:\/\/memberpress.com\/pt\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"tipo de conte\u00fado\">tipo de conte\u00fado<\/a> que voc\u00ea deseja oferecer aos seus membros, aqui est\u00e3o algumas ideias:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>E-books<\/li><li>Cursos on-line<\/li><li>V\u00eddeos de instru\u00e7\u00f5es<\/li><li>Webinars<\/li><\/ul>\n\n\n\n<p>Se voc\u00ea deseja oferecer <a href=\"https:\/\/memberpress.com\/pt\/blog\/gardening-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"conselhos de jardinagem\">conselhos de jardinagem<\/a> ou <a href=\"https:\/\/memberpress.com\/pt\/blog\/accounting-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"servi\u00e7os cont\u00e1beis\">servi\u00e7os cont\u00e1beis<\/a>, your membership site can provide users with helpful, informative content. Regardless of your niche, you can use this model to engage readers in topics they\u2019re passionate about.<\/p>\n\n\n\n<p>Al\u00e9m disso, \u00e9 prov\u00e1vel que seu conte\u00fado de associa\u00e7\u00e3o gere mais receita do que os an\u00fancios. Isso tamb\u00e9m pode contribuir para um fluxo de receita mais sustent\u00e1vel, pois voc\u00ea pode configurar planos de assinatura recorrentes para seus leitores.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"pYX0i9uen27tQazfPJvLBbwjl\"><div class=\"responsive-video\"><iframe title=\"25 ideias matadoras de sites de associa\u00e7\u00e3o!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JPF15cfzFxQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATCH >> 25 KILLER MEMBERSHIP SITE IDEAS<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_Irresistible_Paywall_Content_5_Tips\"><\/span>Como criar um conte\u00fado irresist\u00edvel para o paywall (5 dicas)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now that you\u2019re aware of why paywalling your content can be profitable, let\u2019s discuss how to structure this material. Here we go!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1. Fa\u00e7a com que seu conte\u00fado seja de alta qualidade e exclusivo<\/h4>\n\n\n\n<p>Before you start creating content, it\u2019s important to pick a niche. You\u2019ll want to choose a topic you\u2019re knowledgeable about, so you can give your audience helpful and accurate information. That way, visitors will likely feel more satisfied with their purchases.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_625492ab937f3\" href=\"https:\/\/memberpress.com\/pt\/blog\/online-course-niches\/\" target=\"_blank\" class=\"button button-blue center\">READ >> 15 Good Niches for Online Courses<\/a>\n<\/div>\n\n\n\n\n<p>Fornecendo um <a href=\"https:\/\/memberpress.com\/pt\/blog\/online-course-niches\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"curso on-line\">curso on-line<\/a> pode ser uma op\u00e7\u00e3o lucrativa. Quando se trata de paternidade, escrita, moda ou ensino, muitas pessoas est\u00e3o procurando conselhos:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1024x503.png\" alt=\"Ensinar o conte\u00fado da associa\u00e7\u00e3o\" class=\"wp-image-35156\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1024x503.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-300x147.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-768x377.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-346x170.png 346w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-840x412.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1216x597.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-700x344.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site-1080x530.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Teaching-Membership-Site.png 1263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Whatever niche you choose, you\u2019ll want to fulfill a certain need for your <a href=\"https:\/\/memberpress.com\/pt\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"p\u00fablico-alvo\">p\u00fablico-alvo<\/a>. Por exemplo, o site MemberPress <a href=\"https:\/\/homeschoolingtorah.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Ensino da Tor\u00e1 em casa\">Ensino da Tor\u00e1 em casa<\/a> oferece um curr\u00edculo de ensino observante da Tor\u00e1:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1024x547.png\" alt=\"Site de associa\u00e7\u00e3o para ensino dom\u00e9stico\" class=\"wp-image-35157\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1024x547.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-300x160.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-768x410.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-318x170.png 318w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-840x449.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1216x649.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-700x374.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-156x83.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership-1080x577.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Homeschooling-Torah-Membership.png 1264w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>After you choose a niche, it\u2019s time to start writing your content. During this process, be careful to avoid <a href=\"https:\/\/memberpress.com\/pt\/blog\/10-mistakes-to-avoid-when-creating-content\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"erros comuns\">erros comuns<\/a> como erros de digita\u00e7\u00e3o, falta de recursos visuais ou t\u00edtulos ruins. Qualquer um desses fatores pode indicar aos visitantes que seu conte\u00fado \u00e9 de baixa qualidade.<\/p>\n\n\n\n<p>Once visitors have signed up for a membership, you\u2019ll want to focus on posting consistent, high-quality content. This can increase word-of-mouth referrals and prevent membership cancellations.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Estabele\u00e7a sua credibilidade<\/h4>\n\n\n\n<p>As visitors browse content on the internet, they won\u2019t pay for just anything. If you want to increase your consumer base, you have to <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-build-credibility-for-your-membership-business\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Construindo credibilidade\">criar credibilidade<\/a>. This can show visitors that you\u2019re passionate and qualified when it comes to your topic. <\/p>\n\n\n\n<p><strong>The last thing you want to do is seem like you\u2019re only in it for the money.<\/strong><\/p>\n\n\n\n<p>Para melhorar sua reputa\u00e7\u00e3o, voc\u00ea pode <strong>comece criando uma plataforma gratuita <\/strong>para compartilhar sua experi\u00eancia. Pode ser um blog, um canal do YouTube ou at\u00e9 mesmo uma p\u00e1gina de m\u00eddia social:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media.png\" alt=\"M\u00eddia social do site de associa\u00e7\u00e3o\" class=\"wp-image-35153\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media.png 926w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-768x541.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-241x170.png 241w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-840x591.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-700x493.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Social-Media-156x110.png 156w\" sizes=\"(max-width: 926px) 100vw, 926px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Al\u00e9m disso, voc\u00ea pode usar sua rede para fazer apari\u00e7\u00f5es como convidado em outros canais. Voc\u00ea pode escrever posts de blog como convidado, conduzir entrevistas ou ser co-apresentador de um podcast:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1024x572.png\" alt=\"Rede de conte\u00fado de associa\u00e7\u00e3o\" class=\"wp-image-35155\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1024x572.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-768x429.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-304x170.png 304w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-840x470.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1216x680.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-700x391.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host-1080x604.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Guest-Podcast-Host.png 1263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Ao entrar em contato com criadores de conte\u00fado semelhante, voc\u00ea pode expandir seu p\u00fablico e aumentar sua autoridade. Essa pode ser uma maneira eficaz de se estabelecer como um especialista sem exagerar na venda de seus servi\u00e7os. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Defina o pre\u00e7o certo<\/h4>\n\n\n\n<p>It\u2019s no surprise that people generally prefer free content. However, they also want to make sure they\u2019re getting a great deal. If your memberships deliver valuable content at a reasonable price, this can be more useful than free services.<\/p>\n\n\n\n<p>Before you charge your members, it\u2019s important to review <a href=\"https:\/\/memberpress.com\/pt\/blog\/pricing-models-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"modelos comuns de precifica\u00e7\u00e3o\">modelos comuns de precifica\u00e7\u00e3o<\/a> para sites de associa\u00e7\u00e3o. Isso pode ajud\u00e1-lo a entender as taxas m\u00e9dias e evitar cobran\u00e7as excessivas.<\/p>\n\n\n\n<p>Al\u00e9m disso, considere oferecer <a href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"v\u00e1rios n\u00edveis de pre\u00e7os\">v\u00e1rios n\u00edveis de pre\u00e7os<\/a>que oferecem mais op\u00e7\u00f5es aos visitantes. Voc\u00ea pode at\u00e9 incluir um plano gratuito limitado na mistura. Seus usu\u00e1rios podem come\u00e7ar com um plano gratuito ou mais barato e depois mudar para uma faixa de pre\u00e7o diferente se gostarem do seu conte\u00fado:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1024x574.png\" alt=\"N\u00edveis de pre\u00e7os da associa\u00e7\u00e3o\" class=\"wp-image-35158\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1024x574.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-300x168.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-768x430.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-303x170.png 303w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-840x471.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1216x681.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-700x392.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers-1080x605.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Pricing-Tiers.png 1267w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Como outra op\u00e7\u00e3o, voc\u00ea poderia criar um <a href=\"https:\/\/memberpress.com\/pt\/blog\/make-money-free-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"site de associa\u00e7\u00e3o gratuito\">site de associa\u00e7\u00e3o gratuito<\/a> com <em>alguns<\/em> conte\u00fado com acesso pago. Por exemplo, talvez voc\u00ea queira oferecer postagens gratuitas no blog. Isso pode lhe dar acesso a uma base de usu\u00e1rios maior. Depois de desenvolver o tr\u00e1fego org\u00e2nico, voc\u00ea pode direcionar os usu\u00e1rios para seus recursos premium. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Torne-o conveniente<\/h4>\n\n\n\n<p>When creating paid content on your website, it\u2019s important to think about <a href=\"https:\/\/memberpress.com\/pt\/blog\/5-important-ux-tips-for-entrepreneurs-starting-a-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Maximiza\u00e7\u00e3o da experi\u00eancia do usu\u00e1rio\">Maximiza\u00e7\u00e3o da experi\u00eancia do usu\u00e1rio<\/a>. If you want visitors to pay for content, you\u2019ll need to make sure they can easily find everything they need.<\/p>\n\n\n\n<p>Para tornar seu site f\u00e1cil de navegar, tente <a href=\"https:\/\/memberpress.com\/pt\/blog\/improve-wordpress-website-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"melhorar a velocidade do site\">melhorar a velocidade do site<\/a> so visitors aren\u2019t stuck on loading pages. It would also be wise to <a href=\"https:\/\/memberpress.com\/pt\/blog\/best-wordpress-themes-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"escolha um tema\">escolha um tema<\/a> com um design funcional e compat\u00edvel com dispositivos m\u00f3veis.<\/p>\n\n\n\n<p>Before you launch your site, it\u2019s important to find ways to organize your content too. The <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"MemberPress\">MemberPress<\/a> O plugin fornece uma plataforma abrangente para organizar e vender conte\u00fado de paywall:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1024x518.png\" alt=\"Plug-in MemberPress\" class=\"wp-image-35159\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1024x518.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-768x388.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-336x170.png 336w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-840x425.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1216x615.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-700x354.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin-1080x546.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/MemberPress-Plugin.png 1268w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Com o MemberPress, voc\u00ea pode personalizar a apar\u00eancia e a funcionalidade do seu site de associa\u00e7\u00e3o. Nossa ferramenta tamb\u00e9m facilita a defini\u00e7\u00e3o de regras de associa\u00e7\u00e3o, <a href=\"https:\/\/memberpress.com\/pt\/blog\/digital-products-you-can-sell-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">oferecer downloads digitais<\/a>, <a href=\"https:\/\/memberpress.com\/pt\/blog\/sell-courses-on-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">vender cursos<\/a>e muito mais. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"8A3PuRYMJHKnXbhDatNpkcf\"><div class=\"responsive-video\"><iframe title=\"Membership Sites 101: Tudo o que voc\u00ea precisa saber para come\u00e7ar o seu pr\u00f3prio! (2022)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/oVhJjaZa0YQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATCH >> MEMBERSHIP SITES 101: EVERYTHING YOU NEED TO KNOW TO START YOUR OWN<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">5. Construir uma comunidade vibrante<\/h4>\n\n\n\n<p>Por fim, voc\u00ea pode agregar valor ao conte\u00fado do seu paywall <a href=\"https:\/\/memberpress.com\/pt\/blog\/5-ways-to-add-unique-value-to-your-membership-community\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Estabelecimento de uma comunidade de membros\">estabelecer uma comunidade de associados ativa<\/a> to go along with it. This can make outsiders feel as if they\u2019re missing out on the benefits of an exclusive group.<\/p>\n\n\n\n<p>Se voc\u00ea j\u00e1 tem um site de associa\u00e7\u00e3o, aqui est\u00e3o algumas maneiras de fazer com que seus membros on-line se sintam como uma comunidade:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Envie-lhes itens de marca gratuitos<\/li><li><a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-plan-a-meetup-for-your-membership-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Planeje um encontro\">Planeje um encontro<\/a><\/li><li>Personalizar e-mails<\/li><li>Organizar conversas e eventos em grupo<\/li><li>Incentivar as conex\u00f5es dos membros<\/li><\/ul>\n\n\n\n<p>Para esse fim, voc\u00ea pode querer <a href=\"https:\/\/memberpress.com\/pt\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"iniciar um grupo no Facebook\">iniciar um grupo no Facebook<\/a> para que seus usu\u00e1rios possam interagir de forma significativa e obter valor agregado de seus colegas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group.png\" alt=\"Grupo de membros do Facebook\" class=\"wp-image-35160\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group.png 935w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-300x193.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-768x495.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-264x170.png 264w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-840x542.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-700x451.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/Membership-Facebook-Group-156x101.png 156w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><\/a><figcaption>A propriet\u00e1ria do site MemberPress, christina jones, tem uma comunidade incr\u00edvel no facebook para seu site de fotografia<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Easier still, when you\u2019re working with WordPress, you can use plugins that offer similar functionalities, such as <a href=\"https:\/\/memberpress.com\/go\/buddyboss\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">BuddyBoss<\/a> e <a href=\"https:\/\/wordpress.org\/plugins\/buddypress\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BuddyPress<\/a>. <\/p>\n\n\n\n<p>Essas ferramentas podem ajud\u00e1-lo a criar uma comunidade acolhedora, na qual os usu\u00e1rios podem interagir por meio de perfis de membros, mensagens internas, grupos e muito mais. E mais, <strong>Essas duas ferramentas de rede social se integram perfeitamente ao MemberPress<\/strong>.<\/p>\n\n\n\n<p>Uma comunidade de membros pr\u00f3spera tamb\u00e9m tem o potencial de aumentar seu marketing boca a boca org\u00e2nico. Voc\u00ea pode at\u00e9 criar um <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-increase-your-referral-traffic-8-point-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"programa de indica\u00e7\u00e3o\">programa de indica\u00e7\u00e3o<\/a> para recompensar seguidores fi\u00e9is quando eles promoverem seus servi\u00e7os para amigos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paywalls_and_SEO\"><\/span>Paywalls e SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We couldn\u2019t write a paywall post without talking a bit about SEO. That\u2019s because paywalls present an SEO challenge.<\/p>\n\n\n\n<p>It makes sense: If you gate your content, Google can\u2019t see it. Fortunately, there\u2019s a little thing called \u201cflexible sampling\u201d. You can learn all about it in this Google doc:<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_62ba390a9d265\" href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/paywalled-content\" rel=\"nofollow\" target=\"_blank\" class=\"button button-blue center\">SEE >> Google Search Central >> Subscription and paywalled content<\/a>\n<\/div>\n\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode conferir o v\u00eddeo abaixo para ver como \u00e9 f\u00e1cil indexar seu conte\u00fado com o <strong>Op\u00e7\u00f5es de SEO e Paywall do MemberPress<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Fpu4PxfVTh7lQZIKg\"><div class=\"responsive-video\"><iframe title=\"Como permitir ou bloquear a indexa\u00e7\u00e3o de seu conte\u00fado protegido para SEO (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/GOburKCDPHc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>watch >> how to allow or block indexing of your protected content in memberpress <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We won\u2019t pretend that selling online is easy. However, there are many ways you can increase your customer base. Ultimately, if you provide real value and fulfill your audience\u2019s needs, users should prefer your paid content over free services.<\/p>\n\n\n\n<p>Para revisar, aqui est\u00e3o cinco maneiras de criar conte\u00fado pelo qual as pessoas pagar\u00e3o:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Fa\u00e7a com que seu conte\u00fado seja de alta qualidade e exclusivo.<\/li><li>Estabele\u00e7a sua credibilidade.<\/li><li>Defina o pre\u00e7o certo.<\/li><li>Torne-o conveniente usando nosso <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Plug-in MemberPress\">Plug-in MemberPress<\/a>.<\/li><li>Cultivar uma comunidade vibrante com <a href=\"https:\/\/memberpress.com\/go\/buddyboss\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">BuddyBoss<\/a>.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre como monetizar seu conte\u00fado de associa\u00e7\u00e3o? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p><strong><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de <\/strong><a href=\"https:\/\/memberpress.com\/pt\/subscribe-to-the-memberpress-blog\/\"><strong>assine o blog do MemberPress<\/strong><\/a><strong>!<\/strong><\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>With so much free stuff out there, how can you create content that\u2019s worth paying for? In the current digital landscape, there are lots of ways to access free material online. Therefore, if you\u2019re starting an online business like a course or membership site, it can be tough to get visitors to pay for your [\u2026]<\/p>\n","protected":false},"author":42532,"featured_media":36095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[120,134,943,94,102,400],"tags":[836,937],"class_list":{"0":"post-35129","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-content","8":"category-how-to-2","9":"category-lists","10":"category-marketing","11":"category-monetization","12":"category-trends","13":"tag-paywall","14":"tag-paywalling","15":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Not sure how to compete with digital freebies? 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