{"id":35331,"date":"2022-09-29T05:00:00","date_gmt":"2022-09-29T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=35331"},"modified":"2022-11-16T15:13:24","modified_gmt":"2022-11-16T22:13:24","slug":"memberpress-site-make-more-money","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/memberpress-site-make-more-money\/","title":{"rendered":"How to Attract More Customers to Your WordPress Membership Site with Social Groups"},"content":{"rendered":"\n<p>Can\u2019t decide whether to create a social media group or a membership site? Here are a couple of deciding questions you need to ask yourself:\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d0162968762\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">WHAT'S INSIDE<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0162968762\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-site-make-more-money\/#Social_Media_Groups_and_Membership_Sites_%E2%80%93_Whats_the_Difference\" >Social Media Groups and Membership Sites \u2013 What\u2019s the Difference?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-site-make-more-money\/#What_a_Membership_Site_Can_Offer_that_Social_Media_Groups_Cant\" >What a Membership Site Can Offer that Social Media Groups Can\u2019t<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-site-make-more-money\/#Post_Whatever_Whenever_However_%E2%80%93_and_for_Whomever_%E2%80%93_You_Want\" >Post Whatever, Whenever, However \u2013 and for Whomever \u2013 You Want<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-site-make-more-money\/#Form_a_Community_Where_People_Pay_to_be_a_VIP\" >Form a Community Where People Pay to be a VIP\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-site-make-more-money\/#Monetizing_with_memberships\" >Monetizing with memberships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-site-make-more-money\/#Monetizing_with_affiliate_marketing\" >Monetizing with affiliate marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-site-make-more-money\/#3_Ways_Social_Media_Groups_Can_Help_Attract_New_Customers_to_Your_Membership_Site\" >3 Ways Social Media Groups Can Help Attract New Customers to Your Membership Site\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-site-make-more-money\/#1_Gain_Insight_into_Your_Audience\" >1. Gain Insight into Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-site-make-more-money\/#2_Direct_Message_DM_Individual_Members\" >2. Direct Message (DM) Individual Members<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-site-make-more-money\/#3_Promote_Content_Authentically\" >3. Promote Content Authentically<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-site-make-more-money\/#Final_Thoughts_%E2%80%93_How_to_Use_Social_Media_Groups_to_Attract_More_Customers_to_Your_WordPress_Membership_Site\" >Final Thoughts \u2013 How to Use Social Media Groups to Attract More Customers to Your WordPress Membership Site<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-site-make-more-money\/#Take_the_First_Step\" >Take the First Step<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do you want to write unlimited content that people can actually learn from \u2013 <em>not just glorified social posts<\/em>? Do you also want full control over that content?\u00a0<\/li>\n\n\n\n<li>Do you want to build personal relationships with people who share similar interests?<\/li>\n\n\n\n<li>Do you want to turn what you know into a full-time income?\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p>If you answered <em>yes <\/em>to any of these questions, then you\u2019re ready to start a membership site business. <strong>Congratulations!!<\/strong>\u00a0<\/p>\n\n\n\n<p>In this article, we\u2019ll cover the difference between a social media group and a membership site. As you\u2019re about to find out, <strong>a membership site is key<\/strong> for anyone who wants <strong>to get paid<\/strong> for their group-building efforts.\u00a0<\/p>\n\n\n\n<p>After coving the benefits of a membership site, we\u2019ll list 3 ways you can <em>then <\/em>use social media groups to steer new customers to your monetized community. <\/p>\n\n\n\n<p>We\u2019ve got a lot to cover, so let\u2019s get started!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Social Media Groups and Membership Sites \u2013 What\u2019s the Difference?\u00a0<\/h2>\n\n\n\n<p>A social media group is just what it sounds like \u2013 a group of people hosted on a <a href=\"https:\/\/memberpress.com\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" target=\"_blank\" rel=\"noopener\">social media platform like Facebook<\/a> or LinkedIn. These groups are usually focused around common interests, backgrounds, or qualifications.<\/p>\n\n\n\n<p>One example would be a gardening group dedicated to growing vegetables at home:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-1024x550.png\" alt=\"Wild Abundance Facebook group \" class=\"wp-image-35332\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-1024x550.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-768x413.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-1536x825.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-2048x1100.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-317x170.png 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-840x451.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-1216x653.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-1832x984.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-700x376.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-156x84.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/wild-abundance-facebook-group-1080x580.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>A membership site is similar to a social media group in that it provides a place for people with similar interests to meet online.\u00a0<\/p>\n\n\n\n<p>However, the leading (<strong>and most desirable<\/strong>) difference between the two is, <strong>members on a membership site pay to read your content.<\/strong> Not only that, there are more ways than one to monetize your content.<\/p>\n\n\n\n<p>Keep reading for more <a href=\"https:\/\/memberpress.com\/blog\/membership-site-vs-social-media-platforms\/\" target=\"_blank\" rel=\"noopener\">advantages a membership site<\/a> has over a social media group\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_a_Membership_Site_Can_Offer_that_Social_Media_Groups_Cant\"><\/span>What a Membership Site Can Offer that Social Media Groups Can\u2019t<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Don\u2019t get us wrong, social media groups have their benefits \u2013 <em>which we\u2019ll get into a little later in this article<\/em>. But this is one of those \u201cwhat comes first, the chicken or the egg\u201d scenarios.\u00a0<\/p>\n\n\n\n<p>In this case, you definitely want to start building your membership site first. That way, you can build your business foundation with perks like\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Post_Whatever_Whenever_However_%E2%80%93_and_for_Whomever_%E2%80%93_You_Want\"><\/span><em>Post Whatever, Whenever, However \u2013 and for Whomever \u2013 You Want<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Social media platforms come with their fair share of content rules and restrictions. Whereas a membership website gives you much more freedom to write what you want, whenever you want, and in whatever format you want to.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The Tools You\u2019ll Need \u2013 WordPress<\/strong><\/h4>\n\n\n\n<p>All you need to get started is a reliable content management system (CMS). For that, we <em>highly <\/em>recommend WordPress.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/wordpress-website-cms.png\"><img decoding=\"async\" width=\"1024\" height=\"386\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/wordpress-website-cms-1024x386.png\" alt=\"wordpress.org homepaage\" class=\"wp-image-29488\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/wordpress-website-cms-1024x386.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/wordpress-website-cms-300x113.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/wordpress-website-cms-768x289.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/wordpress-website-cms-1536x579.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/09\/wordpress-website-cms-2048x772.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Originally created for bloggers, WordPress allows you to publish an unlimited number of blog articles using an unlimited amount of words \u2013 no character restrictions here! <\/p>\n\n\n\n<p>That makes it a great choice for anyone with lots to say.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_1164c1ae044ac54d737fca31a98fdf1a\" href=\"https:\/\/www.wpbeginner.com\/guides\/\" rel=\"nofollow\" target=\"_blank\" class=\"button button-blue center\">READ >> Ultimate FREE Guide: How to Make a Website \u2013 Step by Step Guide<\/a>\n<\/div>\n\n\n\n\n<p>Once you set up your WordPress site, you can monetize it with our MemberPress plugin. By <a href=\"https:\/\/memberpress.com\/blog\/memberpress-content-protection-rules\/\" target=\"_blank\" rel=\"noopener\">putting a few Rules in place<\/a>, you can control <em>when <\/em>and <em>how <\/em>content is released, as well as <em>who <\/em>can read <em>what<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"2p7VrAIkQ5nUdC4MEDWg068HLKebX\"><div class=\"responsive-video\"><iframe title=\"How to Protect Content on WordPress w\/ MemberPress (Rules Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> how to protect your site content with memberpress rules<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><em>Form a Community Where People Pay to be a VIP\u00a0<\/em><\/h3>\n\n\n\n<p>It\u2019s easy for anyone to create a group on Facebook (which is probably why social media groups are a dime a dozen nowadays). <\/p>\n\n\n\n<p>But with that level of popularity, the average social group creator is only after one thing: a high member headcount.\u00a0<\/p>\n\n\n\n<p>However, this is a lose-lose situation. Sure, having a large number of members in your social group might look impressive \u2013 <em>but what are you really gaining<\/em>?<\/p>\n\n\n\n<p>You\u2019re not making any money, and your members end up unrecognized, overlooked, and ignored.\u00a0<\/p>\n\n\n\n<p><strong>A membership site can fix all that!\u00a0<\/strong><\/p>\n\n\n\n<p>Membership sites are known for their ability to build a sense of community. <\/p>\n\n\n\n<p>When you\u2019ve <a href=\"https:\/\/memberpress.com\/blog\/how-to-find-your-niche\/\" target=\"_blank\" rel=\"noopener\">got your niche boiled down<\/a> to a specific audience \u2013 and you produce content that interests your members and helps them solve a problem \u2013 people will <strong>pay for that personalization<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1358205700.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1358205700.jpg\" alt=\"Man using his cell phone smiling\" class=\"wp-image-43004\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1358205700.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1358205700-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1358205700-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1358205700-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1358205700-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1358205700-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The Tools You\u2019ll Need \u2013 MemberPress<\/strong><\/h4>\n\n\n\n<p>You\u2019ll have a much easier time getting to know each of your members if you give them the right engagement activities.<\/p>\n\n\n\n<p>Want to add gaming elements? <a href=\"https:\/\/memberpress.com\/blog\/how-to-level-up-user-experience-with-the-memberpress-mycred-integration\/\" target=\"_blank\" rel=\"noopener\">Get MemberPress + MyCred<\/a> \u27a1\ufe0f<\/p>\n\n\n\n<p>Want to instant chat with your members? <a href=\"https:\/\/memberpress.com\/blog\/discord-announcement\/\" target=\"_blank\" rel=\"noopener\">Get MemberPress + Discord<\/a> <a href=\"https:\/\/emojipedia.org\/right-arrow\/\">\u27a1\ufe0f<\/a><\/p>\n\n\n\n<p>Want to have full-on conversations that attract a crowd? <a href=\"https:\/\/memberpress.com\/blog\/best-forum-plugins-to-use-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Get MemberPress + bbPress<\/a> <a href=\"https:\/\/emojipedia.org\/right-arrow\/\">\u27a1\ufe0f<\/a><\/p>\n\n\n\n<p>Giving members fun ways to interact with you and one another will leave them feeling valued, appreciated, and more likely to renew their monthly subscriptions.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monetizing_with_memberships\"><\/span><strong>Monetizing with memberships<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MemberPress is designed to work seamlessly with your WordPress site. So creating different membership subscription levels is as easy (and very similar to) creating a WordPress post:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"LtjV0glY5OUIM2mwE1DKiCquJrSQXaPZf9\"><div class=\"responsive-video\"><iframe title=\"How to Create and Sell Memberships w\/ MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> creating memberships in MemberPress (+ an overview and setup)<\/figcaption><\/figure>\n\n\n\n<p>With your recurring income streams squared away, you can add extra money-generating opportunities with content, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/memberpress.com\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noopener\">Online courses<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/blog\/digital-products-you-can-sell-online\/\" target=\"_blank\" rel=\"noopener\">Digital downloads<\/a>\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/blog\/how-to-create-a-woocommerce-members-only-store-in-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Ecommerce products\u00a0<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/blog\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noopener\">Podcast episodes<\/a>\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/blog\/online-life-coaching-business\/\" target=\"_blank\" rel=\"noopener\">Training videos<\/a>\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/blog\/what-types-of-content-can-you-create-for-a-membership-site\/\" target=\"_blank\" rel=\"noopener\">and so much more!<\/a><\/li>\n<\/ul>\n\n\n\n<p><strong>BONUS:<\/strong> Don\u2019t forget your content itself! Add affiliate links to any piece of existing content for yet another income stream! This process is referred to as, <a href=\"https:\/\/prettylinks.com\/blog\/affiliate-marketing-beginners\/\" target=\"_blank\" rel=\"noopener\">affiliate marketing<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Monetizing_with_affiliate_marketing\"><\/span><strong>Monetizing with affiliate marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Affiliate marketing is extremely popular in the WordPress space. And getting started is easy\u2026<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Join an <a href=\"https:\/\/memberpress.com\/ea\" title=\"Easy Affiliate\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">affiliate program<\/a><\/li>\n\n\n\n<li>Promote products using a uniquely coded URL (aka an <strong>affiliate link<\/strong>)<\/li>\n\n\n\n<li>Get paid for each click that results in a sale<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\"><img decoding=\"async\" width=\"860\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\" alt=\"How affiliate marketing works diagram - ThirstyAffiliates\" class=\"wp-image-39023\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg 860w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-300x201.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-768x514.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-254x170.jpg 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-840x563.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-700x469.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-156x104.jpg 156w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/a><\/figure>\n\n\n\n<p>Once you load your site with a good collection of content, chances are, you'll already have plenty of affiliate link placeholders to work with.\u00a0<\/p>\n\n\n\n<p>For example, say you have a gardening website. You can go back through blog articles, discussion forums, courses \u2013 <em>whatever content you have<\/em>. Then add a little product promotion snippet.\u00a0<\/p>\n\n\n\n<p>You could <a href=\"https:\/\/prettylinks.com\/blog\/how-to-automatically-replace-keywords-and-urls-using-pretty-links\/\" target=\"_blank\" rel=\"noopener\">tie one of your keywords<\/a> to an affiliate link in a matter of seconds using an affiliate marketing tool like <a href=\"https:\/\/prettylinks.com\/pricing\/plans\/\" target=\"_blank\" rel=\"noopener\">Pretty Links<\/a>. Or, you could write an entirely new piece of content, like a full product review:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example.png\"><img decoding=\"async\" width=\"897\" height=\"781\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example.png\" alt=\"The Spruce affiliate product review example\" class=\"wp-image-42829\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example.png 897w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example-300x261.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example-768x669.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example-50x44.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example-195x170.png 195w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example-705x614.png 705w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example-786x684.png 786w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example-595x518.png 595w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Spruce-affiliate-example-156x136.png 156w\" sizes=\"(max-width: 897px) 100vw, 897px\" \/><\/a><figcaption class=\"wp-element-caption\">AN AFFILIATE PRODUCT REVIEW EXAMPLE BY <a href=\"https:\/\/www.thespruce.com\/felco-2-one-hand-pruning-shear-review-4691909\" target=\"_blank\" rel=\"noopener nofollow\">THE Spruce<\/a> <\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong><em>Think you've got a knack for affiliate marketing<\/em><\/strong>? Start your own program with <a href=\"https:\/\/memberpress.com\/blog\/how-to-start-an-affiliate-marketing-program-for-your-memberpress-site-using-easy-affiliate\/\" target=\"_blank\" rel=\"noopener\">MemberPress + Easy Affiliate <\/a><a href=\"https:\/\/emojipedia.org\/right-arrow\/\">\u27a1\ufe0f<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 Ways Social Media Groups Can Help Attract New Customers to Your Membership Site\u00a0<\/h2>\n\n\n\n<p>Cue social media groups\u2026<\/p>\n\n\n\n<p>We\u2019re not bashing social media groups here. After all, this post is partly about how you can use them to benefit your online business.\u00a0<\/p>\n\n\n\n<p>So let\u2019s take a look at 3 ways to leverage social media groups that will help you maximize your wordpress membership site profits.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Gain_Insight_into_Your_Audience\"><\/span>1. Gain Insight into Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Social media groups can help you learn more about <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">your target audience<\/a>. For example, if you have a membership business related to education, you can join a teachers group to see what members are posting:<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Teaching-English-in-Asia-LinkedIn-group.png\"><img decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Teaching-English-in-Asia-LinkedIn-group.png\" alt=\"Teaching English in Asia LinkedIn group\" class=\"wp-image-52923\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Teaching-English-in-Asia-LinkedIn-group.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Teaching-English-in-Asia-LinkedIn-group-300x140.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Teaching-English-in-Asia-LinkedIn-group-768x358.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Teaching-English-in-Asia-LinkedIn-group-365x170.png 365w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Teaching-English-in-Asia-LinkedIn-group-840x391.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Teaching-English-in-Asia-LinkedIn-group-700x326.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Teaching-English-in-Asia-LinkedIn-group-156x73.png 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n\n\n<p>Read through the content that's already there, and engage directly by asking questions and interacting with other members.<\/p>\n\n\n\n<p>Try to keep in mind, this <strong>isn't the time for marketing and promotion<\/strong>. Instead, take advantage of this pre-filtered audience to learn more about who they are, what they're interested in, what they're looking for, and what questions they have.<\/p>\n\n\n\n<p>This knowledge can launch a domino effect: The more you know about your audience, the better you can tailor your membership site to their needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Direct_Message_DM_Individual_Members\"><\/span>2. Direct Message (DM) Individual Members<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you've learned everything you can from a social media group, it's time to be a little more proactive. At this point, you can consider reaching out directly to potential leads (DM them).<\/p>\n\n\n\n<p>For example, you can DM members of the groups you are a part of to see if they would be interested in joining your membership site. Now\u2019s when you can be a little more market-y.\u00a0<\/p>\n\n\n\n<p>To do this effectively, introduce yourself and describe what kind of service you offer. Then let the person know you'd love to talk further if they're interested.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/stephanieburns\/2020\/12\/08\/5-ways-to-turn-a-dm-into-a-sale-without-feeling-awkward\/?sh=62223c8f2d5d\" target=\"_blank\" rel=\"noopener nofollow\">Forbes suggests asking a positive question<\/a> such as, \u201cWhat\u2019s exciting for you right now?\u201d This kind of direct messaging opens the door for constructive communication. It\u2019s a way to connect with potential clients without seeming too pushy.<\/p>\n\n\n\n<p>If you decide to DM your customers, it's important to <strong>adhere to the guidelines<\/strong> of the platform you\u2019re using. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1289068904.jpg\"><img decoding=\"async\" width=\"701\" height=\"497\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1289068904.jpg\" alt=\"Illustration of a direct message feed on a cell phone\" class=\"wp-image-43006\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1289068904.jpg 701w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1289068904-300x213.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1289068904-240x170.jpg 240w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1289068904-156x111.jpg 156w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/><\/a><\/figure>\n\n\n\n<p>For example, <a href=\"https:\/\/www.linkedin.com\/legal\/professional-community-policies\" target=\"_blank\" rel=\"noopener nofollow\">LinkedIn has professional community policies<\/a> that prohibit certain behavior, such as soliciting members' email addresses or other personal information. <strong>Repetitive messaging<\/strong> is also a big no on LinkedIn.<\/p>\n\n\n\n<p>Individual social groups may also have their own guidelines you'll need to adhere to. So make sure you understand <a href=\"https:\/\/salesbread.com\/the-ultimate-guide-to-linkedin-prospecting-messages\/\" target=\"_blank\" rel=\"noopener nofollow\">how to message prospects<\/a> without overstepping any boundaries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Promote_Content_Authentically\"><\/span>3. Promote Content Authentically<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you're promoting content solely on your membership website, you're only reaching the audience you already have. By leveraging social media groups, you can put content in front of <strong>new sets of eyes<\/strong>.\u00a0<\/p>\n\n\n\n<p>Again, it's important to engage authentically, and not spam promotional content excessively or when it's not relevant.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1330731055.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1330731055.jpg\" alt=\"unhappy woman looking at her cell phone screen\" class=\"wp-image-43008\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1330731055.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1330731055-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1330731055-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1330731055-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1330731055-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/iStock-1330731055-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>If you're having trouble finding the right place to share your content, now\u2019s when you can <strong>try creating your own social media group<\/strong>.<\/p>\n\n\n\n<p>Creating your own group allows you to market your business organically by posting articles, videos, and images without having to worry if you're following someone else\u2019s rules.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts_%E2%80%93_How_to_Use_Social_Media_Groups_to_Attract_More_Customers_to_Your_WordPress_Membership_Site\"><\/span>Final Thoughts \u2013 How to Use Social Media Groups to Attract More Customers to Your WordPress Membership Site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With all that said, it\u2019s not a matter of which is better: social media groups vs membership sites. <strong>Instead, it\u2019s how one can help boost the other.\u00a0<\/strong><\/p>\n\n\n\n<p>Social media groups can be a valuable tool to help maximize your membership site  \u2013 just not the other way around. So your first matter of business is getting that membership site built!<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"cta character\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"Take_the_First_Step\"><\/span>Take the First Step<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t<div><p>Get MemberPress Today, and Start Building Your Online Presence!<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Once you have your membership website in place, then you can start using social groups to your advantage:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Gain insight into your target audience<\/li>\n\n\n\n<li>Reach out to potential customers<\/li>\n\n\n\n<li>Maximize content promotion<\/li>\n<\/ol>\n\n\n\n<p>Do you have any questions about how to leverage social media groups for your MemberPress site? Let us know in the comments section below!<\/p>\n\n\n\n<p><strong>If you liked this post, make sure you <a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\">subscribe to the MemberPress blog<\/a>!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can\u2019t decide whether to create a social media group or a membership site? Here are a couple of deciding questions you need to ask yourself:\u00a0 If you answered yes to any of these questions, then you\u2019re ready to start a membership site business. Congratulations!!\u00a0 In this article, we\u2019ll cover the difference between a social media [\u2026]<\/p>\n","protected":false},"author":50505,"featured_media":36089,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"932oeotkzyg0\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"lyfu6qus0ts\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"lhcizi8va1s0\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"bw5zcz90w340\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"62cf4e42c3089\",\"ls5v512cwf4\",\"j8ttqaki8yg0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"ej3lg592vhs0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"onhxghsdbgg0\",\"doerp2s98xc0\",\"gpn58teazkg0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[943,362],"tags":[70],"class_list":{"0":"post-35331","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lists","8":"category-social-media","9":"tag-membership-site","10":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Do you want to leverage social media groups to make more money for your MemberPress site? 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