Voc\u00ea est\u00e1 pensando em abrir uma empresa, mas n\u00e3o tem certeza de que sua ideia dar\u00e1 lucro? <\/p>\n\n\n\n

Being passionate about a particular industry is great. But it doesn\u2019t mean your idea will pay off. Many other factors will contribute to the success of your business.<\/p>\n\n\n\n

Uma das maneiras de maximizar suas chances de cria\u00e7\u00e3o de um neg\u00f3cio lucrativo<\/a> \u00e9 atrav\u00e9s de Encontrar um nicho<\/strong>. Esse processo o ajudar\u00e1 a direcionar para um p\u00fablico espec\u00edfico<\/a> e identificar necessidades n\u00e3o atendidas. Em seguida, voc\u00ea poder\u00e1 avaliar se o seu empreendimento tem chances de ser bem-sucedido.<\/p>\n\n\n\n

In this post, we\u2019ll start by discussing some benefits of niche businesses. Then, we\u2019ll show you how to find your niche in just five steps. Let\u2019s get into it!<\/p>\n\n\n\n

<\/span>Os benef\u00edcios de administrar um neg\u00f3cio de nicho<\/span><\/h2>\n\n\n\n
Escolher um nicho de neg\u00f3cios significa concentrar-se em uma \u00e1rea espec\u00edfica de um mercado mais amplo. Pode ser que ele ainda n\u00e3o esteja saturado ou que haja muito poucas ofertas para os clientes. <\/p>\n\n\n\n
A niche is considered \u201csaturado<\/strong>\u201d when the demand for products within that niche is low.<\/p>\n\n\n\n
Como uma empresa de nicho, seu ponto de venda exclusivo (USP) atrair\u00e1 um p\u00fablico espec\u00edfico que compartilha um conjunto particular de necessidades ou interesses. Aqui est\u00e3o alguns exemplos de USPs:<\/p>\n\n\n\n
\n
Cosm\u00e9ticos Lush<\/a> USP: produtos \u00e9ticos de cuidados com a pele<\/li>\n\n\n\n
SoulCycle<\/a> USP: especializa\u00e7\u00e3o da academia em fia\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n
\n
$\"Um$ <\/a><\/figure>\n<\/div>\n\n\n
Muitos dos criadores de MemberPress mais bem-sucedidos s\u00e3o super nicho<\/strong>. Pegue o Guilda de Ganchos de Tapetes da Nova Esc\u00f3cia<\/a>Por exemplo.<\/p>\n\n\n\n
Esse pr\u00f3spero site baseado no MemberPress atende \u00e0s necessidades de pessoas dedicadas a um hobby altamente espec\u00edfico, localizado em uma regi\u00e3o altamente espec\u00edfica. <\/p>\n\n\n\n
It\u2019s niche marketing at its best.<\/p>\n\n\n\n
$\"Captura$ <\/a><\/figure>\n\n\n\n
Como uma empresa de nicho, voc\u00ea atende a um p\u00fablico espec\u00edfico, o que significa que voc\u00ea tem menos concorr\u00eancia<\/strong>. <\/p>\n\n\n\n
Plus, focusing with a particular market requires fewer resources to understand your customers. You\u2019ll likely have to spend less time and effort segmentando seu p\u00fablico<\/a>. <\/p>\n\n\n\n
Tamb\u00e9m ser\u00e1 mais barato comercializar seus servi\u00e7os e produtos<\/a>. You\u2019ll be able to target your campaigns more effectively.<\/p>\n\n\n\n
Al\u00e9m disso, a constru\u00e7\u00e3o fidelidade \u00e0 marca<\/a> com um p\u00fablico menor pode ser mais f\u00e1cil. Voc\u00ea tem a oportunidade de cultivar relacionamentos com os clientes e oferecer um atendimento de alta qualidade. Voc\u00ea tamb\u00e9m pode rapidamente estabelecer-se como uma autoridade<\/strong> em seu nicho. <\/p>\n\n\n\n
Por fim, operar em um nicho \u00e9 ideal para sites de associa\u00e7\u00e3o<\/a> semelhantes. Voc\u00ea pode adaptar suas ofertas para resolver os problemas de um grupo espec\u00edfico de pessoas. Desde que voc\u00ea entenda bem o seu p\u00fablico, n\u00e3o dever\u00e1 ter problemas para convert\u00ea-lo em clientes. <\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH >> 25 KILLER MEMBERSHIP SITE IDEAS<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Find_Your_Niche_In_5_Steps\"><\/span>Como encontrar seu nicho (em 5 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you know the benefits of niche businesses, let\u2019s dive into our guide on how to find yours!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Identify_Your_Target_Audience\"><\/span>Etapa 1: Identifique seu p\u00fablico-alvo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118.jpg\"><img decoding=\"async\" width=\"725\" height=\"482\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118.jpg\" alt=\"Quem \u00e9 seu p\u00fablico - palavras ilustradas\" class=\"wp-image-38358\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118.jpg 725w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118-300x199.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118-256x170.jpg 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118-700x465.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1267613118-600x400.jpg 600w\" sizes=\"(max-width: 725px) 100vw, 725px\" \/><\/a><\/figure>\n\n\n\n<p>Your target audience is the group of people who are most likely to purchase your products or services. Since you\u2019re trying to find a niche market, this audience should be <strong>muito espec\u00edfico<\/strong>. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_04ee5359f650f93fa391dfebfbd73626\" href=\"https:\/\/memberpress.com\/pt\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" class=\"button button-blue center\">READ >> How to Identify Your Target Audience Fast & for Free<\/a>\n<\/div>\n\n\n\n\n<p>Start by thinking generally about an area you\u2019re already knowledgeable about or interested in. This could be a hobby, skill, or professional background. <\/p>\n\n\n\n<p>Recomendamos fazer um brainstorming e criar uma planilha com todas as suas ideias durante esse processo. Em seguida, voc\u00ea pode identificar subt\u00f3picos de nicho ou \u00e1reas de especialidade que estejam menos saturadas no mercado existente:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3.png\"><img decoding=\"async\" width=\"821\" height=\"327\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3.png\" alt=\"Identifica\u00e7\u00e3o de um p\u00fablico-alvo para um nicho de neg\u00f3cios. \" class=\"wp-image-34568\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3.png 821w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3-300x119.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3-768x306.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3-427x170.png 427w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3-700x279.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/03\/target-Google-Docs-3-156x62.png 156w\" sizes=\"(max-width: 821px) 100vw, 821px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Voc\u00ea tamb\u00e9m deve considerar os dados demogr\u00e1ficos de seu p\u00fablico-alvo. Por exemplo, uma empresa de cosm\u00e9ticos de nicho geralmente se concentra em mulheres mais jovens e com mais dinheiro para gastar. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Identify_Problems_You_Could_Solve\"><\/span>Etapa 2: Identifique os problemas que voc\u00ea pode resolver<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As part of figuring out your niche, you\u2019ll need to have a good understanding of what makes your target market tick. Ask yourself questions like this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quais s\u00e3o os problemas enfrentados por seu p\u00fablico-alvo?<\/li>\n\n\n\n<li>Como seus produtos ou servi\u00e7os podem resolver esses problemas?<\/li>\n\n\n\n<li>What is your audience\u2019s motive for buying your products or joining your membership?<\/li>\n<\/ul>\n\n\n\n<p>A pesquisa de mercado pode ajud\u00e1-lo a entender os comportamentos do comprador e <a href=\"https:\/\/blog.hubspot.com\/marketing\/buyer-persona-research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"criar uma persona de cliente precisa\">criar uma persona de cliente precisa<\/a>. <\/p>\n\n\n\n<p>Voc\u00ea pode at\u00e9 <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-conduct-a-survey-of-your-membership-sites-users-in-5-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"criar pesquisas\">criar pesquisas<\/a> com uma ferramenta como <a href=\"https:\/\/memberpress.com\/go\/wpf\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored\" title=\"WPForms\">WPForms<\/a> para descobrir os pontos problem\u00e1ticos do consumidor:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms.png\"><img decoding=\"async\" width=\"1024\" height=\"496\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-1024x496.png\" alt=\"WPForms\" class=\"wp-image-37943\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-1024x496.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-300x145.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-768x372.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-351x170.png 351w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-840x407.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-1216x589.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-700x339.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-156x76.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms-1080x523.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/wpforms.png 1464w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Al\u00e9m disso, o <a href=\"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/\" target=\"_blank\" rel=\"noopener\">Planejador de palavras-chave do Google<\/a> pode ajud\u00e1-lo a pesquisar quais frases os consumidores est\u00e3o procurando:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18.png\"><img decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-1024x603.png\" alt=\"Planejador de palavras-chave no Google Ads\" class=\"wp-image-37651\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-1024x603.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-300x177.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-768x452.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-1536x904.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-289x170.png 289w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-840x494.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-1162x684.png 1162w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-700x412.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-156x92.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18-1080x636.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/Screenshot-2022-05-25-at-14.17.18.png 1648w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Em seguida, voc\u00ea pode identificar os pontos problem\u00e1ticos em sua base de clientes de nicho. Essa abordagem tamb\u00e9m \u00e9 excelente para a elabora\u00e7\u00e3o de um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-successful-content-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"estrat\u00e9gia de conte\u00fado\">estrat\u00e9gia de conte\u00fado<\/a> para sua empresa. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_8707ab91ea86393df3440c1bfab8462e\" href=\"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/\" target=\"_blank\" class=\"button button-blue center\">READ >> How to Use Google Keyword Planner to Ignite Your Site (In 3 Steps)<\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Research_Your_Competition\"><\/span>Etapa 3: Pesquise sua concorr\u00eancia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Having some competition can be good. It can signal that you\u2019ve found a profitable niche. Plus, researching your competitors can help you better understand your niche industry. <\/p>\n\n\n\n<p>You might find it helpful to make a spreadsheet with a list of competitors. Then, you can analyze them to understand whether there\u2019s an opportunity for your niche business to <a href=\"https:\/\/memberpress.com\/pt\/blog\/make-keyword-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"classifica\u00e7\u00e3o por palavras-chave\">classifica\u00e7\u00e3o por palavras-chave<\/a>Crie ofertas especiais e realmente se destaque.<\/p>\n\n\n\n<p>Plataformas como <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Semrush<\/a> s\u00e3o excelentes para fazer esse tipo de pesquisa de concorrentes. <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" title=\"Link de afiliado da Semrush\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Semrush<\/a> includes incredible tools like the \u201cMarket Explorer\u201d that do all the heavy lifting for you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis.png\"><img decoding=\"async\" width=\"572\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-572x1024.png\" alt=\"Infogr\u00e1fico de pesquisa de concorrentes da Semrush\" class=\"wp-image-39635\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-572x1024.png 572w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-168x300.png 168w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-768x1374.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-859x1536.png 859w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-1145x2048.png 1145w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-95x170.png 95w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-343x614.png 343w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-382x684.png 382w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-576x1030.png 576w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-290x518.png 290w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-87x156.png 87w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis-827x1480.png 827w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/07\/4-Easy-Steps-to-Your-First-Competitor-Analysis.png 2020w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Conhe\u00e7a seu(s) diferencial(is)<\/h4>\n\n\n\n<p>To come out ahead of the pack, it\u2019s important to identify your <strong>diferenciador<\/strong>(s). \u00c9 isso que torna seu produto ou servi\u00e7o melhor do que o da concorr\u00eancia. <\/p>\n\n\n\n<p>Differentiators can include things like\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Melhor qualidade<\/li>\n\n\n\n<li>Servi\u00e7o mais abrangente<\/li>\n\n\n\n<li>Recursos e benef\u00edcios exclusivos<\/li>\n<\/ul>\n\n\n\n<p>Uma das melhores maneiras de descobrir seu diferencial \u00e9 <strong>Concentre-se em seu p\u00fablico-alvo<\/strong>. Como mencionado acima, fa\u00e7a a si mesmo algumas perguntas sobre eles:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O que eles querem de seu produto ou associa\u00e7\u00e3o?<\/li>\n\n\n\n<li>O que voc\u00ea pode dar a eles que ningu\u00e9m mais est\u00e1 dando?<\/li>\n\n\n\n<li>O que os deixa felizes? Frustradas? Se sentem melhor?<\/li>\n<\/ul>\n\n\n\n<p>If you can answer these questions, you\u2019re well on your way to figuring out your differentiator(s).<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Use o Planejador de palavras-chave do Google<\/h4>\n\n\n\n<p>Novamente, <a href=\"https:\/\/memberpress.com\/pt\/blog\/google-keyword-planner-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Planejador de palavras-chave do Google<\/a> pode ajudar nesse processo. Identificar palavras-chave com volumes de pesquisa relativamente altos, mas com baixa concorr\u00eancia publicit\u00e1ria, \u00e9 um bom sinal de que voc\u00ea pode entrar no mercado. <\/p>\n\n\n\n<p>When researching your competitors, keep an eye out for low-quality content. It\u2019ll be easier to outrank competition with <a href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-google-e-a-t\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"conte\u00fado detalhado e de alta qualidade\">conte\u00fado detalhado e de alta qualidade<\/a> que atenda bem ao seu p\u00fablico, como um blog \u00fatil.<\/p>\n\n\n\n<p>Tamb\u00e9m pode ser \u00fatil observar como <a href=\"https:\/\/memberpress.com\/pt\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"pessoal e transparente\">pessoal e transparente<\/a> seus concorrentes. <\/p>\n\n\n\n<p>Uma presen\u00e7a aut\u00eantica \u00e9 muito mais atraente do que uma empresa corporativa sem rosto, pois pode aumentar a fidelidade \u00e0 marca e melhorar o relacionamento com os clientes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Narrow_Down_Your_Niche_and_Assess_Its_Profitability\"><\/span>Etapa 4: Limite seu nicho e avalie sua rentabilidade <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474.jpg\"><img decoding=\"async\" width=\"706\" height=\"494\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474.jpg\" alt=\"\" class=\"wp-image-38361\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474.jpg 706w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474-300x210.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474-243x170.jpg 243w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474-700x490.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/iStock-1312097474-156x109.jpg 156w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/a><\/figure>\n\n\n\n<p>A grande quest\u00e3o agora \u00e9: <em>Sua ideia tem o potencial de gerar dinheiro?<\/em> Whether you\u2019re selling products, services, or memberships, you\u2019ll want to get an idea of the rough range of prices for what you\u2019ve got. <\/p>\n\n\n\n<p>Para definir seu <a href=\"https:\/\/memberpress.com\/pt\/blog\/pricing-models-for-membership-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"modelo de precifica\u00e7\u00e3o\">modelo de precifica\u00e7\u00e3o<\/a>, you could start by evaluating your competitors\u2019 price points. <\/p>\n\n\n\n<p>If you\u2019re looking to sell products, head over to Amazon. For online courses, you can look at those similar to yours. <\/p>\n\n\n\n<p>Antes de come\u00e7ar a vender, <strong>parceria com outras empresas em seu nicho<\/strong> pode ser \u00fatil. Essa estrat\u00e9gia pode fornecer informa\u00e7\u00f5es sobre seu nicho e, ao mesmo tempo, ajustar suas pr\u00f3prias ofertas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Test_Your_Niche_Product_or_Services\"><\/span>Etapa 5: Teste seu nicho, produto ou servi\u00e7os<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822.jpg\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822.jpg\" alt=\"\" class=\"wp-image-38362\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822-300x150.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822-768x384.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822-340x170.jpg 340w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822-840x420.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822-700x350.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/split-testing-laptop-screen-vector-id492223822-156x78.jpg 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>It\u2019s now time to see if your niche business idea will draw in any customers. During this final stage, it\u2019s helpful to create a simple website or even just a <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-a-high-converting-landing-page-step-by-step\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"p\u00e1gina de destino\">p\u00e1gina de destino<\/a>. <\/p>\n\n\n\n<p>To drive traffic to your site, you should consider things like\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Oferecendo um <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"teste gratuito\">teste gratuito<\/a> para obter feedback do cliente<\/li>\n\n\n\n<li>Investir em alguns <a href=\"https:\/\/memberpress.com\/pt\/blog\/google-adsense-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"publicidade paga\">Publicidade paga<\/a><\/li>\n\n\n\n<li>Fazendo <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Otimiza\u00e7\u00e3o de mecanismos de busca (SEO)\">Otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO)<\/a><\/li>\n<\/ul>\n\n\n\n<p>You\u2019ll also want to measure your results to see if your niche business is viable. <\/p>\n\n\n\n<p>Novamente, as pesquisas podem ser \u00fateis para obter feedback dos clientes. <a href=\"https:\/\/memberpress.com\/go\/gravity\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow sponsored\">Formul\u00e1rios de gravidade<\/a> oferece um recurso de pesquisa em seu criador de formul\u00e1rios, que pode ser facilmente incorporado \u00e0 sua p\u00e1gina de destino.<\/p>\n\n\n\n<p>If your test isn\u2019t successful, this doesn\u2019t necessarily mean you haven\u2019t found a good niche. <\/p>\n\n\n\n<p>Talvez sua mensagem esteja errada, ou seu <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"chamada para a\u00e7\u00e3o\">chamada para a\u00e7\u00e3o<\/a> isn\u2019t compelling enough. In this scenario, you can use <a href=\"https:\/\/thirstyaffiliates.com\/blog\/ab-testing-affiliate-business\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Teste A\/B\">Teste A\/B<\/a> para determinar se algo est\u00e1 impedindo seu p\u00fablico-alvo de agir.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_991b5fb173230fe40daefbd26b00a63a\" href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-website-examples\/\" target=\"_blank\" class=\"button button-blue center\">LEIA >> Mais de 100 exemplos de sites de assinatura (na vida real)<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Esperamos que agora voc\u00ea entenda que administrar um neg\u00f3cio de nicho pode ajud\u00e1-lo a criar fidelidade \u00e0 marca ao visar um grupo seleto de clientes. Isso tamb\u00e9m pode significar menos concorr\u00eancia.<\/p>\n\n\n\n<p>To recap, here\u2019s how to find your niche in five steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Selecione um p\u00fablico-alvo associado a suas habilidades, paix\u00f5es ou profiss\u00e3o.<\/li>\n\n\n\n<li>Identifique os problemas que voc\u00ea poderia resolver.<\/li>\n\n\n\n<li>Pesquise a concorr\u00eancia.<\/li>\n\n\n\n<li>Limite seu nicho e avalie sua lucratividade.<\/li>\n\n\n\n<li>Fa\u00e7a testes para ver se seus produtos\/servi\u00e7os atrair\u00e3o seu p\u00fablico.<\/li>\n<\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre como encontrar seu nicho? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de <\/strong><a href=\"https:\/\/memberpress.com\/pt\/subscribe-to-the-memberpress-blog\/\"><strong>assine o blog do MemberPress<\/strong><\/a><strong>!<\/strong><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>\u201cNiche-down\u201d is a buzzword worth paying attention to. Find out why niche marketing is so successful, and learn how to find your own niche in this article. Are you looking to start a business but unsure whether your idea will make money? Being passionate about a particular industry is great. But it doesn\u2019t mean your [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":39595,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: how to find your niche","footnotes":""},"categories":[658,134,102],"tags":[868],"class_list":{"0":"post-36098","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-ideas","8":"category-how-to-2","9":"category-monetization","10":"tag-niche-marketing","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Looking to start a business but unsure whether it'll make money? 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