{"id":37410,"date":"2022-07-26T05:00:00","date_gmt":"2022-07-26T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=37410"},"modified":"2022-11-16T15:13:37","modified_gmt":"2022-11-16T22:13:37","slug":"how-to-do-a-customer-story","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-a-customer-story\/","title":{"rendered":"Como fazer uma hist\u00f3ria do cliente (e por que voc\u00ea deve fazer isso)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Conectar-se com seu p\u00fablico \u00e9 mais importante do que nunca. Os consumidores est\u00e3o cada vez mais buscando amigos, influenciadores e avalia\u00e7\u00f5es ao decidirem com quais empresas querem fazer neg\u00f3cios. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ab93cb3bffe2\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab93cb3bffe2\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-a-customer-story\/#An_Overview_of_Customer_Stories\" >Uma vis\u00e3o geral das hist\u00f3rias de clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-a-customer-story\/#Why_Customer_Stories_Are_Effective\" >Por que as hist\u00f3rias de clientes s\u00e3o eficazes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-a-customer-story\/#How_to_Do_a_Customer_Story_or_Member_Case_Study_In_3_Easy_Steps\" >Como fazer uma hist\u00f3ria de cliente ou um estudo de caso de membro (em 3 etapas f\u00e1ceis)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-a-customer-story\/#Step_1_Find_a_Story_to_Tell\" >Etapa 1 Encontre uma hist\u00f3ria para contar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-a-customer-story\/#Step_2_Show_How_Your_Company_Solved_the_Problem\" >Etapa 2 Mostre como sua empresa resolveu o problema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-a-customer-story\/#Step_3_Offer_to_Solve_That_Problem_for_Others\" >Etapa 3 Ofere\u00e7a-se para resolver esse problema para outras pessoas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-a-customer-story\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Saber como criar uma hist\u00f3ria de cliente pode ajud\u00e1-lo a <a href=\"https:\/\/memberpress.com\/pt\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">Conecte-se com seu p\u00fablico<\/a> em um n\u00edvel mais pessoal. De fato, nos mercados p\u00f3s-COVID, o uso de uma abordagem mais conversacional tem <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/10\/the-next-era-of-social-media-marketing-is-here\/?sh=7bc060701b9a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">comprovadamente eficaz<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, explicaremos o que s\u00e3o hist\u00f3rias de clientes, por que s\u00e3o ferramentas de marketing eficazes e como cri\u00e1-las para a sua empresa. Vamos dar uma olhada!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Overview_of_Customer_Stories\"><\/span>Uma vis\u00e3o geral das hist\u00f3rias de clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode divulgar hist\u00f3rias de clientes por meio de textos ou v\u00eddeos. S\u00e3o experi\u00eancias positivas reais de clientes que incentivam outros consumidores a escolher os produtos ou servi\u00e7os de uma empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas hist\u00f3rias podem ser eficazes para promover produtos e servi\u00e7os espec\u00edficos. Elas tamb\u00e9m podem melhorar a imagem geral da sua marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os estudos de caso de membros usam uma abordagem semelhante \u00e0s hist\u00f3rias de clientes. Voc\u00ea pode coletar opini\u00f5es de seus membros sobre a satisfa\u00e7\u00e3o e a perspectiva deles sobre a qualidade de seus servi\u00e7os. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, voc\u00ea pode usar esses dados da vida real para incentivar outras pessoas a se inscreverem no seu <a href=\"https:\/\/memberpress.com\/pt\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"servi\u00e7os exclusivos para membros\">servi\u00e7os exclusivos para membros<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, <a href=\"https:\/\/www.tesla.com\/customer-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla<\/a> usa hist\u00f3rias de clientes para mostrar como suas tecnologias e inova\u00e7\u00f5es afetam pessoas reais e melhoram suas vidas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\"><img decoding=\"async\" width=\"702\" height=\"613\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\" alt=\"A Tesla mostra como fazer uma hist\u00f3ria de cliente. \" class=\"wp-image-37409\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png 702w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-300x262.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-195x170.png 195w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-593x518.png 593w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-156x136.png 156w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">No entanto, voc\u00ea n\u00e3o precisa ser t\u00e3o influente quanto a Tesla para usar hist\u00f3rias de clientes! Voc\u00ea pode adaptar esses depoimentos para mostrar como faz a diferen\u00e7a na vida dos seus clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, no MemberPress, compartilhamos regularmente <a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">hist\u00f3rias de clientes<\/a>mostrando como nosso produto tem <a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">mudou a vida das pessoas<\/a>. N\u00e3o h\u00e1 motivo para que voc\u00ea n\u00e3o possa usar uma abordagem semelhante.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"e8HndImTs7KSryZbFGw2xqWajRzQCckLAuEYg6N\"><div class=\"responsive-video\"><iframe title=\"Hist\u00f3rias de clientes: Professora de ioga n\u00e3o-t\u00e9cnica que virou empres\u00e1ria digital (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>ASSISTA &gt;&gt; A hist\u00f3ria do cliente My Mindful movement com a instrutora de ioga e criadora helen faliveno<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Customer_Stories_Are_Effective\"><\/span>Por que as hist\u00f3rias de clientes s\u00e3o eficazes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As hist\u00f3rias de clientes ajudam voc\u00ea a se conectar com seu p\u00fablico al\u00e9m das t\u00e1ticas tradicionais de marketing. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Estudos<\/a> mostram que os consumidores agora est\u00e3o menos propensos a confiar em empresas sem rosto e, em vez disso, est\u00e3o recorrendo a recomenda\u00e7\u00f5es de compras imparciais. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conectar-se com seu p\u00fablico tamb\u00e9m pode ajud\u00e1-lo a criar uma comunidade e uma base de clientes fi\u00e9is. Uma boa maneira de iniciar essa confian\u00e7a \u00e9 compartilhar experi\u00eancias positivas que seus clientes tiveram no passado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora os depoimentos possam ser embelezados ou completamente falsificados, uma entrevista aut\u00eantica com um colega pode ser poderosa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O ideal \u00e9 que as hist\u00f3rias de clientes forne\u00e7am exemplos reais dos benef\u00edcios que seus produtos ou servi\u00e7os oferecem. Ouvir como sua empresa ajudou uma pessoa real com um problema real pode motivar algu\u00e9m em uma situa\u00e7\u00e3o semelhante a se inscrever. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Do_a_Customer_Story_or_Member_Case_Study_In_3_Easy_Steps\"><\/span>Como fazer uma hist\u00f3ria de cliente ou um estudo de caso de membro (em 3 etapas f\u00e1ceis)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Saber como fazer uma hist\u00f3ria de cliente de forma eficaz pode ser muito valioso para o marketing moderno. Aqui est\u00e3o algumas etapas f\u00e1ceis para voc\u00ea come\u00e7ar!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Find_a_Story_to_Tell\"><\/span>Etapa 1: Encontre uma hist\u00f3ria para contar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A primeira coisa de que voc\u00ea precisa, \u00e9 claro, \u00e9 uma hist\u00f3ria. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clientes satisfeitos quase sempre est\u00e3o dispostos a se encontrar pelo Zoom para uma conversa r\u00e1pida. Se sua empresa atende outras empresas, \u00e9 prov\u00e1vel que elas fiquem felizes em aceitar essa divulga\u00e7\u00e3o gratuita. Mas como encontrar esses clientes satisfeitos?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na verdade, \u00e9 bem f\u00e1cil. Talvez voc\u00ea j\u00e1 tenha alguns clientes fi\u00e9is que defendem a sua marca, com quem possa entrar em contato e compartilhar suas experi\u00eancias. Caso contr\u00e1rio, talvez seja necess\u00e1rio procurar poss\u00edveis candidatos entre suas avalia\u00e7\u00f5es e depoimentos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o alguns canais para voc\u00ea come\u00e7ar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Revisores <\/strong>\u2013 Entre em contato com os usu\u00e1rios que avaliaram seu produto ou servi\u00e7o, seja no seu site ou em sites externos de avalia\u00e7\u00f5es (de forma positiva, \u00e9 claro!).<\/li><li><strong>Contatos anteriores<\/strong> - Verifique seu hist\u00f3rico de e-mail para ver se h\u00e1 trocas anteriores com os clientes.<\/li><li><strong>Google <\/strong>- Fa\u00e7a uma pesquisa para ver se algum blogueiro mencionou seu site.&nbsp;<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\"><img decoding=\"async\" width=\"667\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\" alt=\"Avalia\u00e7\u00f5es de padarias. \" class=\"wp-image-37407\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png 667w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-600x400.png 600w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Outra op\u00e7\u00e3o \u00e9 <strong>entrar em contato diretamente com as pessoas da sua lista de e-mails<\/strong>. Elabore uma mensagem curta e agrad\u00e1vel convidando os clientes a entrarem em contato com voc\u00ea sobre uma mat\u00e9ria de destaque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seu e-mail, certifique-se de <strong>descrever os benef\u00edcios<\/strong> de participa\u00e7\u00e3o. Por exemplo, se o cliente for propriet\u00e1rio de uma empresa, ofere\u00e7a-se para fornecer ao site dele um link dofollow na postagem do blog que o acompanha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, voc\u00ea pode examinar as respostas, procurando hist\u00f3rias relevantes que promovam sua empresa ou os produtos espec\u00edficos que voc\u00ea deseja expor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma hist\u00f3ria envolvente de cliente apresentar\u00e1 um problema comum de maneira convincente e f\u00e1cil de entender. Os clientes em potencial que buscam resolver uma quest\u00e3o semelhante devem se identificar com a hist\u00f3ria e consider\u00e1-la motivadora.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"klQqFvLi7xS2e1XTJ6WBYAVsCHEwRK\"><div class=\"responsive-video\"><iframe title=\"Hist\u00f3rias de clientes: O professor de m\u00fasica se torna virtual + consegue viver em tempo integral com o WordPress (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>assista &gt;&gt; Hist\u00f3ria do cliente do Theguitarlesson.com com o criador e empreendedor Tom Fontana<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Show_How_Your_Company_Solved_the_Problem\"><\/span>Etapa 2: Mostre como sua empresa resolveu o problema<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Entre em sua empresa. O foco principal de sua hist\u00f3ria de cliente \u00e9 ilustrar como seu produto ou servi\u00e7o resolveu um problema para o consumidor em quest\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de que um exemplo aut\u00eantico e real de uma pessoa costuma ser mais inspirador do que um discurso de vendas de uma empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora muitos <a href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"estrat\u00e9gias de marketing\">estrat\u00e9gias de marketing<\/a> Embora muitas vezes as hist\u00f3rias de clientes usem uma abordagem semelhante, elas s\u00e3o \u00fanicas. Ela demonstra como o problema <em>foi<\/em> resolvido em vez de promessas <em>ser\u00e1<\/em> resolvido. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como voc\u00ea pode ver, usamos essa abordagem em nossas pr\u00f3prias hist\u00f3rias de clientes:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png\" alt=\"Hist\u00f3ria do cliente MemberPress. \" class=\"wp-image-37433\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-300x192.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-768x492.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-265x170.png 265w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-840x538.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1068x684.png 1068w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-700x448.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-156x100.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1080x692.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png 1288w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O ideal \u00e9 que a hist\u00f3ria do seu cliente destaque como sua empresa resolveu o problema e como a vida do cliente melhorou. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o tenha medo de divulgar sua empresa por meio dos textos que voc\u00ea escreve, desde que voc\u00ea se mantenha fiel \u00e0 experi\u00eancia do cliente. <strong>O objetivo \u00e9 incentivar os espectadores a buscar os mesmos resultados.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"W02dI7589mlfAKBPMgL1xiqpvyXJ\"><div class=\"responsive-video\"><iframe title=\"Hist\u00f3rias de clientes: Espa\u00e7o de co-working virtual gera receita real (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6ZvZp1y1RQ?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATch &gt;&gt; Hist\u00f3ria de cliente do Grapeseed Collective com a criadora e empreendedora Jill Knobeloch<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Offer_to_Solve_That_Problem_for_Others\"><\/span>Etapa 3: Ofere\u00e7a-se para resolver esse problema para outras pessoas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que voc\u00ea demonstrou a capacidade da sua empresa de resolver um problema do consumidor, \u00e9 hora de oferecer essa solu\u00e7\u00e3o a novos clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode fazer isso sendo claro sobre <em>como<\/em> Seus produtos ou servi\u00e7os podem ajudar. Voc\u00ea tamb\u00e9m deve explicar aos leitores como eles podem ter acesso a esses benef\u00edcios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode incluir links para seus produtos e servi\u00e7os, texto direcionado e um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Chamada para a\u00e7\u00e3o (CTA)\">chamada para a\u00e7\u00e3o (CTA)<\/a> como fizemos em nossa postagem no blog sobre a hist\u00f3ria do cliente do Dunrovin Ranch (veja a captura de tela abaixo):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png\" alt=\"Como fazer uma hist\u00f3ria de cliente com o MemberPress. \" class=\"wp-image-37434\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-768x419.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-311x170.png 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-840x459.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1216x664.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-700x382.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1080x590.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png 1527w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Todos esses elementos podem incentivar os leitores a saber mais sobre sua empresa e suas ofertas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, basta compartilhar a hist\u00f3ria do seu cliente. Muitas empresas utilizam canais dedicados <a href=\"https:\/\/memberpress.com\/pt\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"postagens de blog\">postagens de blog<\/a> para destacar esses depoimentos. Recomendamos tamb\u00e9m que voc\u00ea compartilhe sua hist\u00f3ria nas m\u00eddias sociais e at\u00e9 mesmo em seu <a href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"mensagens de marketing por e-mail\">mensagens de marketing por e-mail<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que os consumidores se tornam <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/csr-111584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cada vez mais desconfiado<\/a> Para que os clientes possam se beneficiar da confian\u00e7a das empresas, ganhar sua confian\u00e7a geralmente requer recomenda\u00e7\u00f5es de pessoas reais. Felizmente, o uso de hist\u00f3rias de clientes \u00e9 uma estrat\u00e9gia de marketing eficaz para promover sua empresa e seus produtos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para recapitular, veja a seguir como elaborar uma hist\u00f3ria de cliente em tr\u00eas passos simples:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Encontre uma hist\u00f3ria que mostre um problema.<\/li><li>Explique como sua empresa resolveu esse problema.<\/li><li>Ofere\u00e7a essa solu\u00e7\u00e3o a outras pessoas com o mesmo problema.<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como criar e compartilhar hist\u00f3rias de clientes? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de <\/strong><a href=\"https:\/\/memberpress.com\/pt\/subscribe-to-the-memberpress-blog\/\"><strong>assine o blog do MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Connecting with your audience is more important than ever. Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. Knowing how to do a customer story can help you connect with your audience on a more personal level. In fact, in post-COVID markets, using a more conversational approach [&hellip;]<\/p>\n","protected":false},"author":76756,"featured_media":39959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[377,942,94],"tags":[187,322],"class_list":["post-37410","post","type-post","status-publish","format-standard","has-post-thumbnail","category-case-studies","category-customer-stories","category-marketing","tag-marketing-strategies","tag-online-business","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Customer stories are a powerful way to promote your company using recommendations from real-life customers. 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