{"id":37410,"date":"2022-07-26T05:00:00","date_gmt":"2022-07-26T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=37410"},"modified":"2022-11-16T15:13:37","modified_gmt":"2022-11-16T22:13:37","slug":"how-to-do-a-customer-story","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-do-a-customer-story\/","title":{"rendered":"Como fazer uma hist\u00f3ria do cliente (e por que voc\u00ea deve fazer isso)"},"content":{"rendered":"<p>Conectar-se com seu p\u00fablico \u00e9 mais importante do que nunca. Os consumidores est\u00e3o cada vez mais buscando amigos, influenciadores e avalia\u00e7\u00f5es ao decidirem com quais empresas querem fazer neg\u00f3cios. <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a1298e8be582\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1298e8be582\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-a-customer-story\/#An_Overview_of_Customer_Stories\" >Uma vis\u00e3o geral das hist\u00f3rias de clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-a-customer-story\/#Why_Customer_Stories_Are_Effective\" >Por que as hist\u00f3rias de clientes s\u00e3o eficazes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-a-customer-story\/#How_to_Do_a_Customer_Story_or_Member_Case_Study_In_3_Easy_Steps\" >Como fazer uma hist\u00f3ria de cliente ou um estudo de caso de membro (em 3 etapas f\u00e1ceis)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-a-customer-story\/#Step_1_Find_a_Story_to_Tell\" >Etapa 1 Encontre uma hist\u00f3ria para contar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-a-customer-story\/#Step_2_Show_How_Your_Company_Solved_the_Problem\" >Etapa 2 Mostre como sua empresa resolveu o problema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-a-customer-story\/#Step_3_Offer_to_Solve_That_Problem_for_Others\" >Etapa 3 Ofere\u00e7a-se para resolver esse problema para outras pessoas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-a-customer-story\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Saber como criar uma hist\u00f3ria de cliente pode ajud\u00e1-lo a <a href=\"https:\/\/memberpress.com\/pt\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">Conecte-se com seu p\u00fablico<\/a> em um n\u00edvel mais pessoal. De fato, nos mercados p\u00f3s-COVID, o uso de uma abordagem mais conversacional tem <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/10\/the-next-era-of-social-media-marketing-is-here\/?sh=7bc060701b9a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">comprovadamente eficaz<\/a>.\u00a0<\/p>\n\n\n\n<p>Neste artigo, explicaremos o que s\u00e3o hist\u00f3rias de clientes, por que elas s\u00e3o ferramentas de marketing eficazes e como cri\u00e1-las para sua empresa. Vamos dar uma olhada!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Overview_of_Customer_Stories\"><\/span>Uma vis\u00e3o geral das hist\u00f3rias de clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voc\u00ea pode apresentar hist\u00f3rias de clientes por meio de texto ou v\u00eddeo. S\u00e3o experi\u00eancias positivas de clientes na vida real que incentivam outros consumidores a escolher os produtos ou servi\u00e7os de uma empresa. <\/p>\n\n\n\n<p>Essas hist\u00f3rias podem ser eficazes para promover produtos e servi\u00e7os espec\u00edficos. Elas tamb\u00e9m podem melhorar a imagem geral de sua marca.<\/p>\n\n\n\n<p>Os estudos de caso de membros usam uma abordagem semelhante \u00e0s hist\u00f3rias de clientes. Voc\u00ea pode coletar opini\u00f5es de seus membros sobre a satisfa\u00e7\u00e3o e a perspectiva deles sobre a qualidade de seus servi\u00e7os. <\/p>\n\n\n\n<p>Em seguida, voc\u00ea pode usar esses dados da vida real para incentivar outras pessoas a se inscreverem no seu <a href=\"https:\/\/memberpress.com\/pt\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"servi\u00e7os exclusivos para membros\">servi\u00e7os exclusivos para membros<\/a>. <\/p>\n\n\n\n<p>Por exemplo, <a href=\"https:\/\/www.tesla.com\/customer-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla<\/a> usa hist\u00f3rias de clientes para mostrar como suas tecnologias e inova\u00e7\u00f5es afetam pessoas reais e melhoram suas vidas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\"><img decoding=\"async\" width=\"702\" height=\"613\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\" alt=\"A Tesla mostra como fazer uma hist\u00f3ria de cliente. \" class=\"wp-image-37409\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png 702w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-300x262.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-195x170.png 195w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-593x518.png 593w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family-156x136.png 156w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Entretanto, voc\u00ea n\u00e3o precisa ser t\u00e3o influente quanto Tesla para usar hist\u00f3rias de clientes! Voc\u00ea pode ajustar esses depoimentos para mostrar como voc\u00ea faz a diferen\u00e7a na vida de seus clientes. <\/p>\n\n\n\n<p>Por exemplo, no MemberPress, compartilhamos regularmente <a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">hist\u00f3rias de clientes<\/a>mostrando como nosso produto tem <a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">mudou a vida das pessoas<\/a>.\u00a0There's no reason why you can't use a similar approach.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"y\"><div class=\"responsive-video\"><iframe title=\"Hist\u00f3rias de clientes: Professora de ioga n\u00e3o-t\u00e9cnica que virou empres\u00e1ria digital (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATCH >> My Mindful movement customer story featuring yoga instructor and creator helen faliveno<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Customer_Stories_Are_Effective\"><\/span>Por que as hist\u00f3rias de clientes s\u00e3o eficazes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As hist\u00f3rias de clientes ajudam voc\u00ea a se conectar com seu p\u00fablico al\u00e9m das t\u00e1ticas tradicionais de marketing. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Estudos<\/a> mostram que os consumidores agora est\u00e3o menos propensos a confiar em empresas sem rosto e, em vez disso, est\u00e3o recorrendo a recomenda\u00e7\u00f5es de compras imparciais. <\/p>\n\n\n\n<p>Conectar-se com seu p\u00fablico tamb\u00e9m pode ajud\u00e1-lo a criar uma comunidade e uma base de clientes fi\u00e9is. Uma boa maneira de iniciar essa confian\u00e7a \u00e9 compartilhar experi\u00eancias positivas que seus clientes tiveram no passado. <\/p>\n\n\n\n<p>Embora os depoimentos possam ser embelezados ou completamente falsificados, uma entrevista aut\u00eantica com um colega pode ser poderosa.<\/p>\n\n\n\n<p>O ideal \u00e9 que as hist\u00f3rias de clientes forne\u00e7am exemplos reais dos benef\u00edcios que seus produtos ou servi\u00e7os oferecem. Ouvir como sua empresa ajudou uma pessoa real com um problema real pode motivar algu\u00e9m em uma situa\u00e7\u00e3o semelhante a se inscrever. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Do_a_Customer_Story_or_Member_Case_Study_In_3_Easy_Steps\"><\/span>Como fazer uma hist\u00f3ria de cliente ou um estudo de caso de membro (em 3 etapas f\u00e1ceis)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Saber como fazer uma hist\u00f3ria de cliente de forma eficaz pode ser muito valioso para o marketing moderno. Aqui est\u00e3o algumas etapas f\u00e1ceis para voc\u00ea come\u00e7ar!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Find_a_Story_to_Tell\"><\/span>Etapa 1: Encontre uma hist\u00f3ria para contar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A primeira coisa de que voc\u00ea precisa, \u00e9 claro, \u00e9 uma hist\u00f3ria. <\/p>\n\n\n\n<p>Clientes satisfeitos quase sempre est\u00e3o dispostos a se encontrar via Zoom para um bate-papo r\u00e1pido. Se sua empresa atende a outras empresas, \u00e9 prov\u00e1vel que elas aceitem de bom grado a exposi\u00e7\u00e3o gratuita. Mas como voc\u00ea encontra esses clientes satisfeitos?<\/p>\n\n\n\n<p>Na verdade, isso \u00e9 muito f\u00e1cil. Talvez voc\u00ea j\u00e1 tenha alguns defensores fi\u00e9is dos clientes com os quais possa entrar em contato e compartilhar suas experi\u00eancias. Caso contr\u00e1rio, talvez seja necess\u00e1rio procurar pistas em suas avalia\u00e7\u00f5es e depoimentos.<\/p>\n\n\n\n<p>Aqui est\u00e3o alguns canais para voc\u00ea come\u00e7ar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Revisores <\/strong>- Entre em contato com os usu\u00e1rios que avaliaram seu produto ou servi\u00e7o em seu site ou em sites de avalia\u00e7\u00e3o externos (positivamente, \u00e9 claro!).<\/li><li><strong>Contatos anteriores<\/strong> - Verifique seu hist\u00f3rico de e-mail para ver se h\u00e1 trocas anteriores com os clientes.<\/li><li><strong>Google <\/strong>- Fa\u00e7a uma pesquisa para ver se algum blogueiro mencionou seu site.\u00a0<\/li><\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\"><img decoding=\"async\" width=\"667\" height=\"443\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\" alt=\"Avalia\u00e7\u00f5es de padarias. \" class=\"wp-image-37407\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png 667w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-300x199.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-156x104.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews-600x400.png 600w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Outra op\u00e7\u00e3o \u00e9 <strong>entrar em contato diretamente com as pessoas da sua lista de e-mails<\/strong>. Elabore uma mensagem curta e agrad\u00e1vel convidando os clientes a entrarem em contato com voc\u00ea sobre uma mat\u00e9ria de destaque.<\/p>\n\n\n\n<p>Em seu e-mail, certifique-se de <strong>descrever os benef\u00edcios<\/strong> de participa\u00e7\u00e3o. Por exemplo, se o cliente for propriet\u00e1rio de uma empresa, ofere\u00e7a-se para fornecer ao site dele um link dofollow na postagem do blog que o acompanha.<\/p>\n\n\n\n<p>Em seguida, voc\u00ea pode examinar as respostas, procurando hist\u00f3rias relevantes que promovam sua empresa ou os produtos espec\u00edficos que voc\u00ea deseja expor.<\/p>\n\n\n\n<p>Uma hist\u00f3ria convincente de um cliente apresentar\u00e1 um problema comum de uma forma cr\u00edvel e f\u00e1cil de entender. Os clientes em potencial que estiverem procurando resolver um problema semelhante devem achar a hist\u00f3ria identific\u00e1vel e motivadora.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"CxizgNp5qoWLDXmUVJ9ZIKOw7e6Qvk4sRu2MHnS3hb\"><div class=\"responsive-video\"><iframe title=\"Hist\u00f3rias de clientes: O professor de m\u00fasica se torna virtual + consegue viver em tempo integral com o WordPress (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>watch >> Theguitarlesson.com customer story featuring creator-entrepreneur tom fontana<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Show_How_Your_Company_Solved_the_Problem\"><\/span>Etapa 2: Mostre como sua empresa resolveu o problema<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Entre em sua empresa. O foco principal de sua hist\u00f3ria de cliente \u00e9 ilustrar como seu produto ou servi\u00e7o resolveu um problema para o consumidor em quest\u00e3o.\u00a0<\/p>\n\n\n\n<p>Lembre-se de que um exemplo aut\u00eantico e real de uma pessoa costuma ser mais inspirador do que um discurso de vendas de uma empresa.<\/p>\n\n\n\n<p>Embora muitos <a href=\"https:\/\/memberpress.com\/pt\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"estrat\u00e9gias de marketing\">estrat\u00e9gias de marketing<\/a> Embora muitas vezes as hist\u00f3rias de clientes usem uma abordagem semelhante, elas s\u00e3o \u00fanicas. Ela demonstra como o problema <em>foi<\/em> resolvido em vez de promessas <em>ser\u00e1<\/em> resolvido. <\/p>\n\n\n\n<p>Como voc\u00ea pode ver, usamos essa abordagem em nossas pr\u00f3prias hist\u00f3rias de clientes:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png\" alt=\"Hist\u00f3ria do cliente MemberPress. \" class=\"wp-image-37433\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-300x192.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-768x492.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-265x170.png 265w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-840x538.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1068x684.png 1068w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-700x448.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-156x100.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1080x692.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png 1288w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>O ideal \u00e9 que a hist\u00f3ria do cliente destaque como sua empresa resolveu o problema e como a vida do cliente melhorou. <\/p>\n\n\n\n<p>N\u00e3o tenha medo de promover sua empresa por meio de seus textos, desde que se mantenha fiel \u00e0 experi\u00eancia do cliente. <strong>O objetivo \u00e9 incentivar os espectadores a buscar os mesmos resultados.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"FPHUMCTQz5akyrdnR2Np96G\"><div class=\"responsive-video\"><iframe title=\"Hist\u00f3rias de clientes: Espa\u00e7o de co-working virtual gera receita real (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6ZvZp1y1RQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption>WATch >> Grapeseed collective customer story featuring creator-entrepreneur Jill Knobeloch<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Offer_to_Solve_That_Problem_for_Others\"><\/span>Etapa 3: Ofere\u00e7a-se para resolver esse problema para outras pessoas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Agora que voc\u00ea j\u00e1 estabeleceu a capacidade da sua empresa de resolver um problema do consumidor, \u00e9 hora de oferecer essa solu\u00e7\u00e3o a novos clientes. <\/p>\n\n\n\n<p>Voc\u00ea pode fazer isso sendo claro sobre <em>como<\/em> seus produtos ou servi\u00e7os podem ajudar. Voc\u00ea tamb\u00e9m deve informar aos leitores como eles podem ter acesso a esses benef\u00edcios.<\/p>\n\n\n\n<p>Voc\u00ea pode incluir links para seus produtos e servi\u00e7os, texto direcionado e um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Chamada para a\u00e7\u00e3o (CTA)\">chamada para a\u00e7\u00e3o (CTA)<\/a> como fizemos em nossa postagem no blog sobre a hist\u00f3ria do cliente do Dunrovin Ranch (veja a captura de tela abaixo):<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png\" alt=\"Como fazer uma hist\u00f3ria de cliente com o MemberPress. \" class=\"wp-image-37434\" width=\"800\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-768x419.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-311x170.png 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-840x459.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1216x664.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-700x382.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-156x85.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1080x590.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png 1527w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Todos esses elementos podem incentivar os leitores a saber mais sobre sua empresa e suas ofertas.<\/p>\n\n\n\n<p>Depois, \u00e9 s\u00f3 compartilhar a hist\u00f3ria de seus clientes. Muitas empresas usam <a href=\"https:\/\/memberpress.com\/pt\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"postagens de blog\">postagens de blog<\/a> para destacar esses depoimentos. Recomendamos tamb\u00e9m que voc\u00ea compartilhe sua hist\u00f3ria nas m\u00eddias sociais e at\u00e9 mesmo em seu <a href=\"https:\/\/memberpress.com\/pt\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"mensagens de marketing por e-mail\">mensagens de marketing por e-mail<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c0 medida que os consumidores se tornam <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/csr-111584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cada vez mais desconfiado<\/a> Para que os clientes possam se beneficiar da confian\u00e7a das empresas, ganhar sua confian\u00e7a geralmente requer recomenda\u00e7\u00f5es de pessoas reais. Felizmente, o uso de hist\u00f3rias de clientes \u00e9 uma estrat\u00e9gia de marketing eficaz para promover sua empresa e seus produtos.<\/p>\n\n\n\n<p>Para recapitular, veja como fazer uma hist\u00f3ria de cliente em tr\u00eas etapas simples:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Encontre uma hist\u00f3ria que mostre um problema.<\/li><li>Explique como sua empresa resolveu esse problema.<\/li><li>Ofere\u00e7a essa solu\u00e7\u00e3o a outras pessoas com o mesmo problema.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre como criar e compartilhar hist\u00f3rias de clientes? Diga-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de <\/strong><a href=\"https:\/\/memberpress.com\/pt\/subscribe-to-the-memberpress-blog\/\"><strong>assine o blog do MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Connecting with your audience is more important than ever. Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. Knowing how to do a customer story can help you connect with your audience on a more personal level. In fact, in post-COVID markets, using a more conversational approach [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":39959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[377,942,94],"tags":[187,322],"class_list":{"0":"post-37410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-studies","8":"category-customer-stories","9":"category-marketing","10":"tag-marketing-strategies","11":"tag-online-business","12":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Customer stories are a powerful way to promote your company using recommendations from real-life customers. 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Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. <\/p>","content":[{"type":"text","data":"Connecting with your audience is more important than ever. Consumers are increasingly looking to friends, influencers, and reviews when deciding which companies to do business with. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Knowing how to do a customer story can help you <a href=\"https:\/\/memberpress.com\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">connect with your audience<\/a> on a more personal level. In fact, in post-COVID markets, using a more conversational approach has <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/10\/the-next-era-of-social-media-marketing-is-here\/?sh=7bc060701b9a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">proven effective<\/a>.&nbsp;<\/p>","content":[{"type":"text","data":"Knowing how to do a customer story can help you <a href=\"https:\/\/memberpress.com\/blog\/ways-to-make-a-more-personalized-connection-with-your-online-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"\">connect with your audience<\/a> on a more personal level. In fact, in post-COVID markets, using a more conversational approach has <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/11\/10\/the-next-era-of-social-media-marketing-is-here\/?sh=7bc060701b9a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">proven effective<\/a>.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In this article, we'll explain what customer stories are, why they are effective marketing tools, and how to create them for your business. Let's take a look!<\/p>","content":[{"type":"text","data":"In this article, we'll explain what customer stories are, why they are effective marketing tools, and how to create them for your business. Let's take a look!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">An Overview of Customer Stories<\/h2>","content":"Uma vis\u00e3o geral das hist\u00f3rias de clientes","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>You can showcase customer stories through text or video. They're real-life positive customer experiences that encourage other consumers to choose a business's products or services. <\/p>","content":[{"type":"text","data":"You can showcase customer stories through text or video. They're real-life positive customer experiences that encourage other consumers to choose a business's products or services. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These stories can be effective for promoting specific products and services. They can also improve your brand's overall image.<\/p>","content":[{"type":"text","data":"These stories can be effective for promoting specific products and services. They can also improve your brand's overall image."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Member case studies use a similar approach to customer stories. You can collect opinions from your members about their satisfaction and their perspective on your quality of service. <\/p>","content":[{"type":"text","data":"Member case studies use a similar approach to customer stories. You can collect opinions from your members about their satisfaction and their perspective on your quality of service. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then, you can use this real-life data to encourage other people to sign up for your <a href=\"https:\/\/memberpress.com\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"members-only services\">members-only services<\/a>. <\/p>","content":[{"type":"text","data":"Then, you can use this real-life data to encourage other people to sign up for your <a href=\"https:\/\/memberpress.com\/blog\/convert-site-to-membership-model\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"members-only services\">members-only services<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For example, <a href=\"https:\/\/www.tesla.com\/customer-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla<\/a> uses customer stories to show how its technologies and innovations impact real people and improve their lives:<\/p>","content":[{"type":"text","data":"For example, <a href=\"https:\/\/www.tesla.com\/customer-stories\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tesla<\/a> uses customer stories to show how its technologies and innovations impact real people and improve their lives:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png\" alt=\"Tesla shows how to do a customer story. \" class=\"wp-image-37409\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png","alt":"Tesla shows how to do a customer story. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Tesla-electric-family.png","linkDestination":"media","align":"center"},"style":{"width":702,"height":613,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>However, you don't have to be as influential as Tesla to use customer stories! You can tweak these testimonials to show how you make a difference in your customers' lives. <\/p>","content":[{"type":"text","data":"However, you don't have to be as influential as Tesla to use customer stories! You can tweak these testimonials to show how you make a difference in your customers' lives. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>For instance, at MemberPress, we regularly share <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer stories<\/a>, showing how our product has <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">changed people's lives<\/a>.&nbsp;There's no reason why you can't use a similar approach.<\/p>","content":[{"type":"text","data":"For instance, at MemberPress, we regularly share <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer stories<\/a>, showing how our product has <a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">changed people's lives<\/a>.&nbsp;There's no reason why you can't use a similar approach."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Customer Stories: Non-Techie Yoga Teacher Turned Digital Businesswoman (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Hist\u00f3rias de clientes: Professora de ioga n\u00e3o-t\u00e9cnica que virou empres\u00e1ria digital (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/YPuyjf4Qick?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/youtu.be\/YPuyjf4Qick?rel=0","caption":"WATCH &gt;&gt; My Mindful movement customer story featuring yoga instructor and creator helen faliveno","url":"https:\/\/youtu.be\/YPuyjf4Qick?rel=0"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Why Customer Stories Are Effective<\/h2>","content":"Por que as hist\u00f3rias de clientes s\u00e3o eficazes","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Customer stories help you connect with your audience beyond traditional marketing tactics. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Studies<\/a> show that consumers are now less likely to trust faceless companies and are instead turning to unbiased shopping recommendations. <\/p>","content":[{"type":"text","data":"Customer stories help you connect with your audience beyond traditional marketing tactics. <a href=\"https:\/\/www.semrush.com\/blog\/word-of-mouth-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Studies<\/a> show that consumers are now less likely to trust faceless companies and are instead turning to unbiased shopping recommendations. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Connecting with your audience can also help you build a community and a loyal customer base. A good way to kickstart that trust is to share positive experiences your customers have had in the past. <\/p>","content":[{"type":"text","data":"Connecting with your audience can also help you build a community and a loyal customer base. A good way to kickstart that trust is to share positive experiences your customers have had in the past. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While testimonials could be embellished or outright faked, an authentic interview featuring a peer can be powerful.<\/p>","content":[{"type":"text","data":"While testimonials could be embellished or outright faked, an authentic interview featuring a peer can be powerful."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Ideally, customer stories should provide real-world examples of the benefits your products or services offer. Hearing how your company helped a real person with a real problem can motivate someone in a similar situation to sign up. <\/p>","content":[{"type":"text","data":"Ideally, customer stories should provide real-world examples of the benefits your products or services offer. Hearing how your company helped a real person with a real problem can motivate someone in a similar situation to sign up. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">How to Do a Customer Story or Member Case Study (In 3 Easy Steps)<\/h2>","content":"Como fazer uma hist\u00f3ria de cliente ou um estudo de caso de membro (em 3 etapas f\u00e1ceis)","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Knowing how to do a customer story effectively can be super valuable for modern marketing. Here are a few easy steps to get you started!<\/p>","content":[{"type":"text","data":"Knowing how to do a customer story effectively can be super valuable for modern marketing. Here are a few easy steps to get you started!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 1: Find a Story to Tell<\/h3>","content":"Etapa 1: Encontre uma hist\u00f3ria para contar","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>The first thing you need, of course, is a story. <\/p>","content":[{"type":"text","data":"The first thing you need, of course, is a story. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Happy customers are almost always willing to meet up via Zoom for a quick chat. If your business caters to other businesses, chances are they'll be happy to accept the free exposure. But how do you find these satisfied customers?<\/p>","content":[{"type":"text","data":"Happy customers are almost always willing to meet up via Zoom for a quick chat. If your business caters to other businesses, chances are they'll be happy to accept the free exposure. But how do you find these satisfied customers?"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It's actually pretty easy. You may already have some loyal customer advocates you can reach out to and share their experiences. Otherwise, you may need to look for leads in your reviews and testimonials.<\/p>","content":[{"type":"text","data":"It's actually pretty easy. You may already have some loyal customer advocates you can reach out to and share their experiences. Otherwise, you may need to look for leads in your reviews and testimonials."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Here are a few channels to get you started:<\/p>","content":[{"type":"text","data":"Here are a few channels to get you started:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ul class=\"wp-block-list\"><li><strong>Reviewers <\/strong>\u2013 Get in touch with users who've reviewed your product or service either on your site or through outside review websites (positively, of course!).<\/li><li><strong>Past contacts<\/strong> \u2013 Check your email history for past exchanges with customers.<\/li><li><strong>Google <\/strong>\u2013 Do a search to see if any bloggers have mentioned your site.&nbsp;<\/li><\/ul>","content":"<ul class=\"wp-block-list\"><li><strong>Revisores <\/strong>- Entre em contato com os usu\u00e1rios que avaliaram seu produto ou servi\u00e7o em seu site ou em sites de avalia\u00e7\u00e3o externos (positivamente, \u00e9 claro!).<\/li><li><strong>Contatos anteriores<\/strong> - Verifique seu hist\u00f3rico de e-mail para ver se h\u00e1 trocas anteriores com os clientes.<\/li><li><strong>Google <\/strong>- Fa\u00e7a uma pesquisa para ver se algum blogueiro mencionou seu site.&nbsp;<\/li><\/ul>","data":{"listType":"unordered"},"style":{"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png\" alt=\"Bakery reviews. \" class=\"wp-image-37407\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png","alt":"Bakery reviews. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/Rumis-Bakery-reviews.png","linkDestination":"media","align":"center"},"style":{"width":667,"height":443,"align":"center","parent_style":{},"sizeSlug":"full","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Another option is to <strong>directly contact the folks on your email list<\/strong>. Put together a short and sweet message inviting customers to contact you about a feature story.<\/p>","content":[{"type":"text","data":"Another option is to <strong>directly contact the folks on your email list<\/strong>. Put together a short and sweet message inviting customers to contact you about a feature story."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>In your email, be sure to <strong>outline the benefits<\/strong> of participating. For example, if the customer is a business owner, offer to give their site a dofollow link in the accompanying blog post.<\/p>","content":[{"type":"text","data":"In your email, be sure to <strong>outline the benefits<\/strong> of participating. For example, if the customer is a business owner, offer to give their site a dofollow link in the accompanying blog post."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then you can sift through your responses, looking for relatable stories that promote your company or the specific products you want to gain exposure.<\/p>","content":[{"type":"text","data":"Then you can sift through your responses, looking for relatable stories that promote your company or the specific products you want to gain exposure."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>A compelling customer story will present a common problem in a way that's believable and easy to understand. Would-be customers looking to solve a similar issue should find the story relatable and motivating.<\/p>","content":[{"type":"text","data":"A compelling customer story will present a common problem in a way that's believable and easy to understand. Would-be customers looking to solve a similar issue should find the story relatable and motivating."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Customer Stories: Music Teacher Goes Virtual + Powers Full-Time Living on WordPress (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Hist\u00f3rias de clientes: O professor de m\u00fasica se torna virtual + consegue viver em tempo integral com o WordPress (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=W_Hc2YUdQMQ","caption":"watch &gt;&gt; Theguitarlesson.com customer story featuring creator-entrepreneur tom fontana","url":"https:\/\/www.youtube.com\/watch?v=W_Hc2YUdQMQ"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 2: Show How Your Company Solved the Problem<\/h3>","content":"Etapa 2: Mostre como sua empresa resolveu o problema","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Enter your company. The main focus of your customer story is to illustrate how your product or service solved a problem for the consumer in question.&nbsp;<\/p>","content":[{"type":"text","data":"Enter your company. The main focus of your customer story is to illustrate how your product or service solved a problem for the consumer in question.&nbsp;"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember, an authentic, real-world example from a person is often more inspiring than a sales pitch from a company.<\/p>","content":[{"type":"text","data":"Remember, an authentic, real-world example from a person is often more inspiring than a sales pitch from a company."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>While many <a href=\"https:\/\/memberpress.com\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"marketing strategies\">marketing strategies<\/a> often use a similar approach, a customer story is unique. It demonstrates how the problem <em>was<\/em> solved rather than promises it <em>will be<\/em> solved. <\/p>","content":[{"type":"text","data":"While many <a href=\"https:\/\/memberpress.com\/blog\/social-media-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"marketing strategies\">marketing strategies<\/a> often use a similar approach, a customer story is unique. It demonstrates how the problem <em>was<\/em> solved rather than promises it <em>will be<\/em> solved. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As you can see, we use this approach in our own customer stories:<\/p>","content":[{"type":"text","data":"As you can see, we use this approach in our own customer stories:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png\" alt=\"MemberPress customer story. \" class=\"wp-image-37433\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story.png","alt":"MemberPress customer story. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-1024x656.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":656,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>Ideally, your customer story should highlight how your company solved the problem and how the client's life improved. <\/p>","content":[{"type":"text","data":"Ideally, your customer story should highlight how your company solved the problem and how the client's life improved. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Don't be afraid to promote your business through your writing, as long as you stay true to the client's experience. <strong>The goal is to encourage viewers to pursue the same results.<\/strong><\/p>","content":[{"type":"text","data":"Don't be afraid to promote your business through your writing, as long as you stay true to the client's experience. <strong>The goal is to encourage viewers to pursue the same results.<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/embed","render":"<iframe title=\"Customer Stories: Virtual Co-working Space Rakes in Real Revenue (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6ZvZp1y1RQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","content":"<iframe title=\"Hist\u00f3rias de clientes: Espa\u00e7o de co-working virtual gera receita real (MemberPress)\" width=\"100%\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6ZvZp1y1RQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>","data":{"provider":"youtube","type":"video","align":"center","src":"https:\/\/www.youtube.com\/watch?v=h6ZvZp1y1RQ","caption":"WATch &gt;&gt; Grapeseed collective customer story featuring creator-entrepreneur Jill Knobeloch","url":"https:\/\/www.youtube.com\/watch?v=h6ZvZp1y1RQ"},"style":{"parent_style":{}}},{"type":"core\/heading","render":"<h3 class=\"wp-block-heading\">Step 3: Offer to Solve That Problem for Others<\/h3>","content":"Etapa 3: Ofere\u00e7a-se para resolver esse problema para outras pessoas","data":[],"style":{"align":"left","parent_style":{},"header":"h3","fontSize":"21px"}},{"type":"core\/paragraph","render":"<p>Now that you have established your company's ability to solve a consumer problem, it's time to offer that solution to new customers. <\/p>","content":[{"type":"text","data":"Now that you have established your company's ability to solve a consumer problem, it's time to offer that solution to new customers. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can do this by being clear about <em>how<\/em> your products or services can help. You'll also want to tell readers how they can access those benefits.<\/p>","content":[{"type":"text","data":"You can do this by being clear about <em>how<\/em> your products or services can help. You'll also want to tell readers how they can access those benefits."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>You can include links to your products and services, targeted copy, and a <a href=\"https:\/\/memberpress.com\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Call to Action (CTA)\">call to action (CTA)<\/a> like we did in our Dunrovin Ranch customer story blog post (see screenshot below):<\/p>","content":[{"type":"text","data":"You can include links to your products and services, targeted copy, and a <a href=\"https:\/\/memberpress.com\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Call to Action (CTA)\">call to action (CTA)<\/a> like we did in our Dunrovin Ranch customer story blog post (see screenshot below):"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/image","render":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png\"><img src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png\" alt=\"How to do a customer story with MemberPress. \" class=\"wp-image-37434\" width=\"800\"\/><\/a><\/figure>\n<\/div>","content":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png","data":{"linkSrc":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2.png","alt":"How to do a customer story with MemberPress. ","src":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/05\/memberpress-customer-story-2-1024x559.png","linkDestination":"media","align":"center"},"style":{"width":"800px","height":559,"align":"center","parent_style":{},"sizeSlug":"large","alignSelf":"center"}},{"type":"core\/paragraph","render":"<p>All these elements can encourage readers to learn more about your business and its offerings.<\/p>","content":[{"type":"text","data":"All these elements can encourage readers to learn more about your business and its offerings."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Then it's just a matter of sharing your customer story. Many companies use dedicated <a href=\"https:\/\/memberpress.com\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"blog posts\">blog posts<\/a> to highlight these testimonials. We also recommend sharing your story across social media and even in your <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"email marketing messages\">email marketing messages<\/a>. <\/p>","content":[{"type":"text","data":"Then it's just a matter of sharing your customer story. Many companies use dedicated <a href=\"https:\/\/memberpress.com\/blog\/blogging-tips-how-to-start-a-blog-in-2022-tricks-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"blog posts\">blog posts<\/a> to highlight these testimonials. We also recommend sharing your story across social media and even in your <a href=\"https:\/\/memberpress.com\/blog\/build-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"email marketing messages\">email marketing messages<\/a>. "}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Conclusion<\/h2>","content":"Conclus\u00e3o","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>As consumers become <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/csr-111584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">increasingly distrustful<\/a> of businesses, earning their trust often requires recommendations from real people. Fortunately, using customer stories is an effective marketing strategy for promoting your business and products.<\/p>","content":[{"type":"text","data":"As consumers become <a href=\"https:\/\/www.marketingcharts.com\/brand-related\/csr-111584\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">increasingly distrustful<\/a> of businesses, earning their trust often requires recommendations from real people. Fortunately, using customer stories is an effective marketing strategy for promoting your business and products."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>To recap, here's how to do a customer story in three easy steps:<\/p>","content":[{"type":"text","data":"To recap, here's how to do a customer story in three easy steps:"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/list","render":"<ol class=\"wp-block-list\"><li>Find a story that showcases a problem.<\/li><li>Explain how your company solved that problem.<\/li><li>Offer that solution to others with the same problem.<\/li><\/ol>","content":"<ol class=\"wp-block-list\"><li>Encontre uma hist\u00f3ria que mostre um problema.<\/li><li>Explique como sua empresa resolveu esse problema.<\/li><li>Ofere\u00e7a essa solu\u00e7\u00e3o a outras pessoas com o mesmo problema.<\/li><\/ol>","data":{"listType":"ordered"},"style":{"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Do you have any questions about creating and sharing customer stories? Let us know in the comments section below!<\/p>","content":[{"type":"text","data":"Do you have any questions about creating and sharing customer stories? Let us know in the comments section below!"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p><strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong><\/p>","content":[{"type":"text","data":"<strong>If you liked this article, be sure to <\/strong><a href=\"https:\/\/memberpress.com\/subscribe-to-the-memberpress-blog\/\"><strong>subscribe to the MemberPress blog<\/strong><\/a><strong>!<\/strong>"}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/37410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=37410"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/37410\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/39959"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=37410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=37410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=37410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}