{"id":38120,"date":"2022-09-15T05:00:00","date_gmt":"2022-09-15T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=38120"},"modified":"2025-09-04T10:44:27","modified_gmt":"2025-09-04T14:44:27","slug":"how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/","title":{"rendered":"Como recuperar pagamentos n\u00e3o realizados e reduzir a rotatividade do site de associa\u00e7\u00e3o"},"content":{"rendered":"<p>Como propriet\u00e1rio de uma pequena empresa ou empreendedor individual, h\u00e1 poucas coisas piores do que lidar com pagamentos n\u00e3o realizados. Com muita frequ\u00eancia, uma falha de pagamento significa a perda de um cliente. E por qu\u00ea? <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-69d389bae3f11\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d389bae3f11\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#Why_You_Need_to_Reduce_Your_Sites_Churn_Rate\" >Por que voc\u00ea precisa reduzir a taxa de rotatividade do seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#What_is_a_Failed_Payment\" >O que \u00e9 uma falha no pagamento?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#What_Failed_Payments_Mean_for_Your_Membership_Site\" >O que os pagamentos fracassados significam para seu site de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#How_to_Recover_Failed_Payments\" >Como recuperar pagamentos n\u00e3o realizados<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#So_Whats_the_Result\" >Ent\u00e3o, qual \u00e9 o resultado?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Porque, em algum momento, algum computador fez alguma besteira? N\u00e3o parece justo para mim!<\/p>\n\n\n\n<p>O pior \u00e9 quando os sistemas implementados n\u00e3o resolvem o problema. Se eles estiverem enfrentando problemas como esses, seus clientes v\u00e3o querer um toque pessoal e humano. <\/p>\n\n\n\n<p>N\u00e3o sei dizer com que frequ\u00eancia me deparei com problemas de suporte relacionados a rob\u00f4s em minhas pr\u00f3prias compras.<\/p>\n\n\n\n<p>Mas n\u00e3o se preocupe - h\u00e1 solu\u00e7\u00f5es para esses problemas! O pessoal da <a href=\"https:\/\/memberpress.com\/go\/ltvplus\/main\/\" title=\"Link de afiliado do LTVPlus\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">LTVplus<\/a> tem uma s\u00e9rie de agentes de suporte talentosos e treinados no MemberPress que podem ajud\u00e1-lo a expandir seus neg\u00f3cios e seu modelo de suporte.<\/p>\n\n\n\n<p>Vamos nos aprofundar nos motivos pelos quais voc\u00ea pode querer refor\u00e7ar o suporte para a recupera\u00e7\u00e3o de pagamentos falhos e por que voc\u00ea pode querer experimentar o LTVplus.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">O que a recupera\u00e7\u00e3o de pagamentos n\u00e3o realizados faz por sua empresa<\/h1>\n\n\n\n<p>Um grande elemento da recupera\u00e7\u00e3o de pagamentos falhos \u00e9 a redu\u00e7\u00e3o da rotatividade. Basicamente, isso significa reduzir o n\u00famero de clientes que saem de sua empresa e<a href=\"https:\/\/memberpress.com\/pt\/blog\/return-visitors-membership-site\/\" title=\"\"> reten\u00e7\u00e3o de membros existentes<\/a>.<\/p>\n\n\n\n<p>O que faz sentido. O marketing e a integra\u00e7\u00e3o de novos membros em seu site de associa\u00e7\u00e3o s\u00e3o caros e consomem muito tempo. Se os novos membros sa\u00edrem logo depois de se associarem, voc\u00ea desperdi\u00e7ar\u00e1 muito esfor\u00e7o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Need_to_Reduce_Your_Sites_Churn_Rate\"><\/span>Por que voc\u00ea precisa reduzir a taxa de rotatividade do seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sua taxa de rotatividade \u00e9 a taxa na qual as pessoas cancelam a assinatura do seu site. Provavelmente, \u00e9 bastante \u00f3bvio por que isso \u00e9 ruim para uma empresa com um modelo de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p>As soon as a member unsubscribes and \u201cchurns\u201d, they cease to provide you with income. So the longer a member stays, the more profit they'll provide for your business: the investment to revenue ratio gets higher.<\/p>\n\n\n\n<p>\u00c9 extremamente importante reduzir a rotatividade de sua empresa. Isso \u00e9 t\u00e3o importante, se n\u00e3o mais importante, do que <a href=\"https:\/\/memberpress.com\/pt\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cria\u00e7\u00e3o de uma nova base de clientes<\/a> para seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.qualtrics.com\/experience-management\/customer\/customer-lifetime-value\/#:~:text=Customer%20lifetime%20value%20is%20the,great%20way%20to%20drive%20growth.\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Valor da vida \u00fatil do cliente\u00a0<\/strong>(CLV)<\/a>Se o valor total de um cliente para a sua empresa ao longo do tempo for reduzido, significa que \u00e9 mais barato e mais eficiente manter a fidelidade dos clientes atuais do que obter novos clientes.<\/p>\n\n\n\n<p>Os membros que permanecem na empresa t\u00eam maior probabilidade de fazer mais compras e continuar renovando a associa\u00e7\u00e3o. Por isso, eles provavelmente tamb\u00e9m est\u00e3o satisfeitos com a experi\u00eancia que tiveram com sua empresa.<\/p>\n\n\n\n<p>E aqui est\u00e1 o ponto alto: quem tem maior probabilidade de recomendar voc\u00ea a outros clientes em potencial? As pessoas que j\u00e1 tiveram uma experi\u00eancia positiva com sua marca, \u00e9 claro!<\/p>\n\n\n\n<p>Seja qual for a situa\u00e7\u00e3o do seu site, voc\u00ea deve fazer uma verifica\u00e7\u00e3o peri\u00f3dica da temperatura e medir a taxa de rotatividade do site. Uma boa\u00a0<a href=\"https:\/\/memberpress.com\/pt\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">ferramenta de relat\u00f3rio de site<\/a>\u00a0far\u00e1 o trabalho para voc\u00ea, como o mostrado abaixo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"740\" height=\"391\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value.png\" alt=\"Reduzindo o valor da vida \u00fatil da rotatividade de seus sites de associa\u00e7\u00e3o\" class=\"wp-image-12234\" title=\"Reduzindo o valor da vida \u00fatil da rotatividade de seus sites de associa\u00e7\u00e3o | MemberPress\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value.png 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-300x159.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-322x170.png 322w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-700x370.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-156x82.png 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p>Essa verifica\u00e7\u00e3o lhe dar\u00e1 uma boa no\u00e7\u00e3o da situa\u00e7\u00e3o do seu site e de como voc\u00ea precisa preencher poss\u00edveis lacunas em sua estrat\u00e9gia. Isso ser\u00e1 extremamente \u00fatil para reduzir a rotatividade: \u00e9 dif\u00edcil saber como resolver um problema se voc\u00ea n\u00e3o sabe que ele existe.<\/p>\n\n\n\n<p>De qualquer forma, o ponto principal \u00e9: se voc\u00ea quiser que sua empresa cres\u00e7a (e que seja dimensionada adequadamente), precisar\u00e1 manter seus clientes atuais.<\/p>\n\n\n\n<p>Ent\u00e3o, como podemos reduzir os cancelamentos de membros, tamb\u00e9m conhecidos como <em>reduzir a rotatividade<\/em>? H\u00e1 algumas maneiras, incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analise a experi\u00eancia do usu\u00e1rio (UX) regularmente.<\/strong> Devido \u00e0 rapidez com que as empresas on-line podem mudar, a experi\u00eancia do usu\u00e1rio pode mudar rapidamente. Certifique-se de ficar por dentro das poss\u00edveis melhorias.<\/li>\n\n\n\n<li><strong>Observe sua concorr\u00eancia. <\/strong>Se outras empresas do seu setor est\u00e3o tomando certas medidas - e obtendo sucesso -, n\u00e3o deixe de entrar no trem para que sua empresa n\u00e3o fique para tr\u00e1s.<\/li>\n\n\n\n<li><strong>Atualizar e aprimorar. <\/strong>Manter seu conte\u00fado atualizado e relevante \u00e9 um fator importante para o sucesso de um site de associa\u00e7\u00e3o. \u00c9 menos prov\u00e1vel que os membros desistam se ainda estiverem obtendo um bom retorno sobre o investimento.<\/li>\n\n\n\n<li><strong>Pe\u00e7a feedback.<\/strong> As pessoas que entendem melhor o seu site s\u00e3o as que o utilizam no dia a dia. Pe\u00e7a a elas suas opini\u00f5es e conselhos e n\u00e3o presuma que est\u00e3o satisfeitas s\u00f3 porque est\u00e3o ativas. O envolvimento \u00e9 fundamental para reduzir a rotatividade<\/li>\n<\/ul>\n\n\n\n<p>Essas s\u00e3o apenas algumas maneiras de ajudar a reduzir a rotatividade em seu site de associa\u00e7\u00e3o. H\u00e1 muitas outras melhorias e manuten\u00e7\u00f5es que voc\u00ea pode - e deve - fazer.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"9ytgDWZ8G6M7SU3NrF2fV5xJmq\"><div class=\"responsive-video\"><iframe title=\"Como reduzir os cancelamentos (CHURN) em seu site de associa\u00e7\u00e3o (complemento Cancel Override do MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XYeONFXPSHQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt;&gt; Como reduzir o cancelamento de membros no seu site de assinaturas (complemento MemberPress Cancel Override)<\/figcaption><\/figure>\n\n\n\n<p>Entre todos os demais, posso garantir que ter um processo de suporte dedicado definitivamente ajudar\u00e1 a reduzir a rotatividade.<\/p>\n\n\n\n<p>E sim, voc\u00ea adivinhou! Isso est\u00e1 relacionado \u00e0 recupera\u00e7\u00e3o de pagamentos falhos. <\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Como recuperar pagamentos n\u00e3o realizados com o LTVplus<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1024x683.jpg\" alt=\"\" class=\"wp-image-41267\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1536x1024.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-2048x1365.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1026x684.jpg 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1545x1030.jpg 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1080x720.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Failed_Payment\"><\/span>O que \u00e9 uma falha no pagamento?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voc\u00ea pode estar dizendo a si mesmo, <em>J\u00e1 passamos da metade desta postagem e ainda estou me perguntando o que \u00e9 uma falha de pagamento<\/em>. H\u00e1 uma resposta bem direta para isso. Um pagamento com falha ocorre quando, por qualquer motivo, um pagamento n\u00e3o pode ser processado.<\/p>\n\n\n\n<p>Isso pode ser causado por uma s\u00e9rie de raz\u00f5es, incluindo <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>fundos insuficientes na conta do cliente<\/li>\n\n\n\n<li> informa\u00e7\u00f5es incorretas sendo inseridas<\/li>\n\n\n\n<li>ter seu gateway de pagamento configurado incorretamente<\/li>\n<\/ul>\n\n\n\n<p>Seja qual for o caso, a quest\u00e3o subjacente \u00e9 clara: o dinheiro n\u00e3o foi do Ponto A para o Ponto B. O Ponto A, nesse caso, \u00e9 a carteira do cliente e o Ponto B \u00e9 a sua pr\u00f3pria carteira.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Failed_Payments_Mean_for_Your_Membership_Site\"><\/span>O que os pagamentos fracassados significam para seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Isso pode ser uma verdadeira dor de cabe\u00e7a para o cliente e, para muitos deles, esse \u00e9 um bom momento para desistir. E voc\u00ea pode culp\u00e1-los por isso? Se eu tentasse dar meu dinheiro a algu\u00e9m e essa pessoa n\u00e3o o aceitasse, provavelmente daria de ombros e iria para outro lugar que aceitasse.<\/p>\n\n\n\n<p>Se n\u00e3o houver uma espinha dorsal de suporte para ajudar a solucionar o problema de falha no pagamento, geralmente \u00e9 f\u00e1cil para esses clientes em potencial esquecerem a compra e seguirem em frente.<\/p>\n\n\n\n<p>H\u00e1 alguns problemas que isso pode causar em sua empresa. Em primeiro lugar, e mais obviamente, voc\u00ea est\u00e1 perdendo um cliente, seja ele novo ou antigo - sim, os pagamentos de renova\u00e7\u00e3o tamb\u00e9m podem falhar. E isso significa menos neg\u00f3cios, menos receita e menos membros satisfeitos.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode estar, sem saber, oferecendo concorr\u00eancia aos seus concorrentes. Se esses clientes em potencial ainda estiverem determinados a obter um produto como o seu, eles poder\u00e3o recorrer a um concorrente com um produto semelhante.<\/p>\n\n\n\n<p>N\u00e3o importa se o deles \u00e9 melhor do que o seu, ou vice-versa. Se o seu produto ou servi\u00e7o n\u00e3o estiver dispon\u00edvel para compra devido a falhas nos pagamentos, seus clientes ser\u00e3o for\u00e7ados a procurar outro fornecedor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Recover_Failed_Payments\"><\/span>Como recuperar pagamentos n\u00e3o realizados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>H\u00e1 maneiras de resolver isso! Um elemento importante \u00e9 ter uma equipe de suporte robusta para seus clientes. \u00c9 um fato comprovado: se seus clientes n\u00e3o tiverem a quem recorrer quando tiverem problemas com seu servi\u00e7o, provavelmente ir\u00e3o embora.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea n\u00e3o quer manter seus clientes satisfeitos? Parte de ter um produto de alta qualidade que far\u00e1 com que as pessoas voltem, \u00e9 garantir que haja suporte para quando as coisas derem errado.<\/p>\n\n\n\n<p>Como qualquer outra coisa, quando se trata de um neg\u00f3cio on-line, algo acabar\u00e1 dando errado.<\/p>\n\n\n\n<p>Ent\u00e3o, qual \u00e9 o melhor caminho a seguir? Bem, aumentar seu suporte significa treinar e gerenciar a equipe, al\u00e9m de tomar as medidas necess\u00e1rias para recuperar esses pagamentos n\u00e3o realizados.<\/p>\n\n\n\n<p>Para esse fim, <a href=\"https:\/\/www.ltvplus.com\/partners\/memberpress-experts\/\" target=\"_blank\" rel=\"noopener\">LTVplus<\/a> tem um sistema robusto para treinar e gerenciar sua equipe de suporte, incluindo os tech-warlocks especializados em MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4.png\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1024x536.png\" alt=\"\" class=\"wp-image-41263\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1024x536.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-768x402.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-325x170.png 325w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-840x440.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1216x637.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-700x367.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1080x565.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Se voc\u00ea optar por trabalhar com o LTVplus, eles o ajudar\u00e3o com:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aumentar <a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-retention\/\" title=\"\">reten\u00e7\u00e3o de clientes<\/a><\/li>\n\n\n\n<li>Otimiza\u00e7\u00e3o do ciclo de vida do cliente<\/li>\n\n\n\n<li>Gerenciamento do suporte ao cliente<\/li>\n\n\n\n<li>Recupera\u00e7\u00e3o de pagamentos personalizada<\/li>\n\n\n\n<li>Gera\u00e7\u00e3o de refer\u00eancias<\/li>\n\n\n\n<li>Aumentar o valor da vida \u00fatil do cliente<\/li>\n\n\n\n<li>Monitoramento do uso do produto<\/li>\n\n\n\n<li>Acompanhamento de m\u00e9tricas de sucesso<\/li>\n\n\n\n<li>E muito mais!<\/li>\n<\/ul>\n\n\n\n<p>Eles s\u00e3o \u00f3timos, e todos esses recursos melhorar\u00e3o seus esfor\u00e7os de redu\u00e7\u00e3o da rotatividade. A equipe dedicada deles o ajudar\u00e1 a encontrar a solu\u00e7\u00e3o ideal para a sua empresa. <\/p>\n\n\n\n<p>A conclus\u00e3o importante \u00e9 que a redu\u00e7\u00e3o da rotatividade \u00e9 algo que voc\u00ea pode fazer a partir de agora para melhorar seus neg\u00f3cios. <\/p>\n\n\n\n<p>Quando voc\u00ea der os pr\u00f3ximos passos, conte com os especialistas. Pessoas como a LTVplus levar\u00e3o seu neg\u00f3cio longe e garantir\u00e3o que voc\u00ea possa escalonar adequadamente para manter seu modelo est\u00e1vel e gerar aquela doce renda mensal residual.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_Whats_the_Result\"><\/span>Ent\u00e3o, qual \u00e9 o resultado?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Se voc\u00ea trabalhar com o LTVPlus, a rotatividade do seu site de associa\u00e7\u00e3o certamente ser\u00e1 reduzida e voc\u00ea ter\u00e1 menos falhas de pagamento. Mas o que isso significa exatamente?<\/p>\n\n\n\n<p>Bem, pagamentos recuperados significa que voc\u00ea recebe o pagamento - bem simples. Sua receita aumentar\u00e1, al\u00e9m de toda a m\u00e1gica de reduzir a rotatividade.<\/p>\n\n\n\n<p>Al\u00e9m disso, lembra-se de quando falamos sobre redu\u00e7\u00e3o de churn e concorr\u00eancia? Bem, agora a situa\u00e7\u00e3o se inverteu. Se os seus concorrentes n\u00e3o tiverem planos de recupera\u00e7\u00e3o de pagamentos fracassados em andamento, de repente voc\u00ea ser\u00e1 o \u00fanico a quem os clientes recorrer\u00e3o.<\/p>\n\n\n\n<p>Os b\u00f4nus aqui s\u00e3o duplos: aumentar a sua pr\u00f3pria receita e, ao mesmo tempo, ficar mais dispon\u00edvel para ser roubado de seus concorrentes. (Bem, talvez n\u00e3o para roubar em si; isso soa mais cruel do que eu gostaria).<\/p>\n\n\n\n<p>\u00c9 claro que, se os clientes deles sofrerem com falhas de pagamento, seu produto ser\u00e1 definitivamente mais atraente.<\/p>\n\n\n\n<p>Portanto, entre em contato com os especialistas, como os da LTVPlus, e veja o que eles podem fazer para ajud\u00e1-lo. Garanto que voc\u00ea ver\u00e1 a redu\u00e7\u00e3o do churn em pouco tempo.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Conclus\u00e3o<\/h1>\n\n\n\n<p>E isso \u00e9 tudo o que h\u00e1 para fazer! Agora, voc\u00ea aprendeu como recuperar pagamentos n\u00e3o realizados.<\/p>\n\n\n\n<p>Mas isso s\u00e3o apenas as linhas gerais; voc\u00ea deve conversar com os especialistas para saber mais. <a href=\"https:\/\/www.ltvplus.com\/partners\/memberpress-experts\/\" target=\"_blank\" rel=\"noopener\">Agende uma consulta com o LTVplus<\/a> hoje para ver como eles podem ajudar a reduzir a rotatividade, melhorar a experi\u00eancia do cliente e aumentar a fidelidade da sua marca.<\/p>\n\n\n\n<p>Seu neg\u00f3cio de associa\u00e7\u00e3o on-line est\u00e1 pronto para ser ampliado. N\u00e3o deixe que um pequeno obst\u00e1culo, como uma falha nos pagamentos, desacelere seu crescimento e aumente a rotatividade de membros.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As a small business owner or solopreneur, there are few things worse than dealing with failed payments. Too often, a failed payment means a lost customer. And for what? Because somewhere along the line some computer messed up? Doesn\u2019t seem fair to me! What\u2019s worse is when the systems put in place don\u2019t solve the [\u2026]<\/p>\n","protected":false},"author":60970,"featured_media":39980,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"lyfu6qus0ts\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"zyt63isnj1c0\",\"68t63oqaxf40\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"6faj3orznps0\",\"lhcizi8va1s0\",\"9pi65jqoq0c0\",\"fi0py4p30y80\",\"bw5zcz90w340\",\"62cf4e42c3089\",\"ls5v512cwf4\",\"w09fdtiheww0\",\"j8ttqaki8yg0\",\"amsydqjslcs0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"ej3lg592vhs0\",\"scb5a77eyuo0\",\"q2ibdmuujn40\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"gpn58teazkg0\",\"doerp2s98xc0\",\"onhxghsdbgg0\",\"539t08p2e9w0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[344,958,505,1476,357,25],"class_list":{"0":"post-38120","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"category-retention-and-loyalty","9":"tag-churn","10":"tag-churn-rate","11":"tag-failed-payments","12":"tag-payment-recovery","13":"tag-renew-membership","14":"tag-wordpress","15":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Looking how to recover failed payments and reduce churn for your membership site? 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