{"id":38120,"date":"2022-09-15T05:00:00","date_gmt":"2022-09-15T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=38120"},"modified":"2025-09-04T10:44:27","modified_gmt":"2025-09-04T14:44:27","slug":"how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/","title":{"rendered":"Como recuperar pagamentos n\u00e3o realizados e reduzir a rotatividade do site de associa\u00e7\u00e3o"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Como propriet\u00e1rio de uma pequena empresa ou empreendedor individual, h\u00e1 poucas coisas piores do que lidar com pagamentos n\u00e3o realizados. Com muita frequ\u00eancia, uma falha de pagamento significa a perda de um cliente. E por qu\u00ea? <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac54511bd327\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac54511bd327\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#Why_You_Need_to_Reduce_Your_Sites_Churn_Rate\" >Por que voc\u00ea precisa reduzir a taxa de rotatividade do seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#What_is_a_Failed_Payment\" >O que \u00e9 uma falha no pagamento?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#What_Failed_Payments_Mean_for_Your_Membership_Site\" >O que os pagamentos fracassados significam para seu site de associa\u00e7\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#How_to_Recover_Failed_Payments\" >Como recuperar pagamentos n\u00e3o realizados<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-recover-failed-payments-and-reduce-churn-for-your-membership-site\/#So_Whats_the_Result\" >Ent\u00e3o, qual \u00e9 o resultado?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Porque, em algum momento, algum computador fez alguma besteira? N\u00e3o parece justo para mim!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O pior \u00e9 quando os sistemas implementados n\u00e3o resolvem o problema. Se estiverem enfrentando dificuldades como essas, seus clientes v\u00e3o querer um atendimento personalizado e humano. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o sei dizer com que frequ\u00eancia me deparei com problemas de suporte relacionados a rob\u00f4s em minhas pr\u00f3prias compras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas n\u00e3o se preocupe \u2013 h\u00e1 solu\u00e7\u00f5es para esses problemas! O excelente time da LTVplus conta com uma equipe de agentes de suporte talentosos e treinados pela MemberPress, que podem ajud\u00e1-lo a expandir seus neg\u00f3cios e seu modelo de suporte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vamos nos aprofundar nos motivos pelos quais voc\u00ea pode querer refor\u00e7ar o suporte para a recupera\u00e7\u00e3o de pagamentos falhos e por que voc\u00ea pode querer experimentar o LTVplus.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">O que a recupera\u00e7\u00e3o de pagamentos n\u00e3o realizados faz por sua empresa<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Um grande elemento da recupera\u00e7\u00e3o de pagamentos falhos \u00e9 a redu\u00e7\u00e3o da rotatividade. Basicamente, isso significa reduzir o n\u00famero de clientes que saem de sua empresa e<a href=\"https:\/\/memberpress.com\/pt\/blog\/return-visitors-membership-site\/\" title=\"\"> reten\u00e7\u00e3o de membros existentes<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O que faz sentido. O marketing e a integra\u00e7\u00e3o de novos membros em seu site de associa\u00e7\u00e3o s\u00e3o caros e consomem muito tempo. Se os novos membros sa\u00edrem logo depois de se associarem, voc\u00ea desperdi\u00e7ar\u00e1 muito esfor\u00e7o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Need_to_Reduce_Your_Sites_Churn_Rate\"><\/span>Por que voc\u00ea precisa reduzir a taxa de rotatividade do seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sua taxa de cancelamento \u00e9 a taxa na qual as pessoas cancelam a assinatura do seu site. Provavelmente fica bem claro por que isso \u00e9 ruim para uma empresa que opera com um modelo de assinatura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim que um membro cancela a assinatura e \u201cdeixa de ser cliente\u201d, ele deixa de gerar receita para voc\u00ea. Portanto, quanto mais tempo um membro permanecer, maior ser\u00e1 o lucro que ele gerar\u00e1 para o seu neg\u00f3cio: a rela\u00e7\u00e3o entre investimento e receita aumenta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 realmente fundamental reduzir a rotatividade de clientes da sua empresa. Isso \u00e9 t\u00e3o importante quanto, se n\u00e3o mais importante do que <a href=\"https:\/\/memberpress.com\/pt\/how-to-build-a-customer-base-for-your-premium-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cria\u00e7\u00e3o de uma nova base de clientes<\/a> para seu site de associa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.qualtrics.com\/experience-management\/customer\/customer-lifetime-value\/#:~:text=Customer%20lifetime%20value%20is%20the,great%20way%20to%20drive%20growth.\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Valor da vida \u00fatil do cliente&nbsp;<\/strong>(CLV)<\/a>, ou seja, o valor total que um cliente agrega \u00e0 sua empresa ao longo do tempo, significa que \u00e9 mais barato e mais eficiente manter a fidelidade dos clientes atuais do que conquistar novos clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os membros que permanecem s\u00e3o mais propensos a fazer mais compras e a continuar renovando suas assinaturas. Por isso, provavelmente tamb\u00e9m est\u00e3o muito satisfeitos com a experi\u00eancia que t\u00eam com a sua empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E aqui est\u00e1 o ponto principal: quem tem mais chances de recomendar voc\u00ea a outros clientes em potencial? As pessoas que j\u00e1 tiveram uma experi\u00eancia positiva com a sua marca, \u00e9 claro!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seja qual for a situa\u00e7\u00e3o do seu site, \u00e9 importante fazer uma avalia\u00e7\u00e3o peri\u00f3dica e medir a taxa de rotatividade do seu site. Uma boa&nbsp;<a href=\"https:\/\/memberpress.com\/pt\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noreferrer noopener\">ferramenta de relat\u00f3rio de site<\/a>&nbsp;vai resolver o problema para voc\u00ea, como mostrado abaixo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"740\" height=\"391\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value.png\" alt=\"Reduzindo o valor da vida \u00fatil da rotatividade de seus sites de associa\u00e7\u00e3o\" class=\"wp-image-12234\" title=\"Reduzindo o valor da vida \u00fatil da rotatividade de seus sites de associa\u00e7\u00e3o | MemberPress\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value.png 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-300x159.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-322x170.png 322w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-700x370.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2016\/07\/Reducing-Your-Membership-Sites-Churn-Lifetime-Value-156x82.png 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Marcar essa op\u00e7\u00e3o lhe dar\u00e1 uma boa no\u00e7\u00e3o de como est\u00e1 a situa\u00e7\u00e3o do seu site e de como voc\u00ea precisa corrigir poss\u00edveis falhas na sua estrat\u00e9gia. Isso ser\u00e1 extremamente \u00fatil para reduzir a rotatividade: \u00e9 dif\u00edcil saber como resolver um problema se voc\u00ea nem sabe que ele existe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De qualquer forma, o que importa \u00e9 o seguinte: se voc\u00ea quer que sua empresa cres\u00e7a (e se expanda de forma adequada \u00e0 medida que isso ocorre), precisar\u00e1 manter seus clientes atuais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, como podemos reduzir os cancelamentos de membros, tamb\u00e9m conhecidos como <em>reduzir a rotatividade<\/em>? Existem algumas maneiras, incluindo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analise a experi\u00eancia do usu\u00e1rio (UX) regularmente.<\/strong> Devido \u00e0 rapidez com que os neg\u00f3cios online podem mudar, a experi\u00eancia do usu\u00e1rio pode se transformar rapidamente. Certifique-se de estar sempre a par das poss\u00edveis melhorias.<\/li>\n\n\n\n<li><strong>Observe sua concorr\u00eancia. <\/strong>Se todos os outros do seu setor est\u00e3o adotando certas estrat\u00e9gias \u2014 e obtendo sucesso \u2014, n\u00e3o deixe de entrar nessa onda para que sua empresa n\u00e3o fique para tr\u00e1s.<\/li>\n\n\n\n<li><strong>Atualizar e aprimorar. <\/strong>Manter seu conte\u00fado atualizado e relevante \u00e9 um fator fundamental para o sucesso de um site de assinaturas. \u00c9 menos prov\u00e1vel que os assinantes cancelem suas assinaturas se continuarem obtendo um bom retorno pelo que pagam.<\/li>\n\n\n\n<li><strong>Pe\u00e7a feedback.<\/strong> As pessoas que melhor entendem o seu site s\u00e3o aquelas que o utilizam no dia a dia. Pe\u00e7a a opini\u00e3o e os conselhos delas \u2014 e n\u00e3o presuma que est\u00e3o satisfeitas s\u00f3 porque s\u00e3o ativas. O engajamento \u00e9 fundamental para reduzir a rotatividade<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Essas s\u00e3o apenas algumas maneiras de ajudar a reduzir a rotatividade em seu site de associa\u00e7\u00e3o. H\u00e1 muitas outras melhorias e manuten\u00e7\u00f5es que voc\u00ea pode - e deve - fazer.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"gAE7CN35qAVUpPRXqYck1uD6n8uQebn4r7bwNFkGBLGtB8Sx9clKPoUg3SFp9ZyvsmYiOVDmv2JxCZ65aa\"><div class=\"responsive-video\"><iframe title=\"Como reduzir os cancelamentos (CHURN) em seu site de associa\u00e7\u00e3o (complemento Cancel Override do MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XYeONFXPSHQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">WATCH &gt;&gt;&gt; Como reduzir os cancelamentos de membros em seu site de associa\u00e7\u00e3o (complemento Cancel Override do MemberPress)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Entre todos os demais, posso garantir que ter um processo de suporte dedicado definitivamente ajudar\u00e1 a reduzir a rotatividade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E sim, voc\u00ea adivinhou! Isso vai estar relacionado \u00e0 recupera\u00e7\u00e3o de pagamentos com falha. <\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Como recuperar pagamentos n\u00e3o realizados com o LTVplus<\/h1>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1024x683.jpg\" alt=\"\" class=\"wp-image-41267\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1536x1024.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-2048x1365.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1026x684.jpg 1026w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1545x1030.jpg 1545w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-1080x720.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-1354077790-1-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Failed_Payment\"><\/span>O que \u00e9 uma falha no pagamento?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode estar dizendo a si mesmo, <em>J\u00e1 estamos na metade deste post e ainda estou me perguntando o que \u00e9 um pagamento com falha<\/em>. A resposta para isso \u00e9 bem simples. Um pagamento com falha ocorre quando, por qualquer motivo, n\u00e3o \u00e9 poss\u00edvel processar um pagamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso pode ser causado por uma s\u00e9rie de raz\u00f5es, incluindo <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>saldo insuficiente na conta do cliente<\/li>\n\n\n\n<li> informa\u00e7\u00f5es incorretas sendo inseridas<\/li>\n\n\n\n<li>ter seu gateway de pagamento configurado incorretamente<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Seja qual for o caso, a quest\u00e3o principal \u00e9 clara: o dinheiro n\u00e3o foi do Ponto A para o Ponto B. O Ponto A, nesse caso, \u00e9 a carteira do seu cliente, e o Ponto B \u00e9 a sua pr\u00f3pria carteira.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Failed_Payments_Mean_for_Your_Membership_Site\"><\/span>O que os pagamentos fracassados significam para seu site de associa\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Isso pode ser um verdadeiro inc\u00f4modo para o cliente e, para muitos deles, esse \u00e9 um bom momento para desistir. E, afinal, d\u00e1 para culp\u00e1-los? Se eu tentasse dar meu dinheiro a algu\u00e9m e essa pessoa n\u00e3o aceitasse, provavelmente eu daria de ombros e iria a outro lugar que aceitasse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se n\u00e3o houver uma estrutura de suporte s\u00f3lida para ajudar a resolver o problema de pagamento com falha, muitas vezes \u00e9 f\u00e1cil para esses clientes em potencial esquecerem a compra e seguirem em frente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso pode causar alguns problemas para a sua empresa. Em primeiro lugar, e de forma mais \u00f3bvia, voc\u00ea est\u00e1 perdendo um cliente, seja ele novo ou antigo \u2014 sim, os pagamentos de renova\u00e7\u00e3o tamb\u00e9m podem falhar. E isso significa menos neg\u00f3cios, menos receita e membros menos satisfeitos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea pode estar, sem saber, oferecendo concorr\u00eancia aos seus concorrentes. Se esses clientes em potencial ainda estiverem determinados a obter um produto como o seu, eles poder\u00e3o recorrer a um concorrente com um produto semelhante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o importa se o produto ou servi\u00e7o deles \u00e9 melhor do que o seu, ou vice-versa. Se o seu produto ou servi\u00e7o n\u00e3o estiver dispon\u00edvel para compra devido a pagamentos com falha, seus clientes ser\u00e3o obrigados a procurar outro lugar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Recover_Failed_Payments\"><\/span>Como recuperar pagamentos n\u00e3o realizados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Existem maneiras de resolver isso! Um elemento importante \u00e9 contar com uma equipe de suporte robusta para seus clientes. \u00c9 um fato comprovado: se seus clientes n\u00e3o tiverem a quem recorrer quando enfrentarem problemas com o seu servi\u00e7o, \u00e9 prov\u00e1vel que eles v\u00e3o embora.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea n\u00e3o quer manter seus clientes satisfeitos? Parte de ter um produto de alta qualidade, que fa\u00e7a com que as pessoas continuem voltando, \u00e9 garantir que haja suporte dispon\u00edvel para quando algo der errado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como qualquer outra coisa, quando se trata de um neg\u00f3cio on-line, algo acabar\u00e1 dando errado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, qual \u00e9 o melhor caminho a seguir? Bem, ampliar seu suporte implicar\u00e1 em treinar e gerenciar a equipe, al\u00e9m de tomar as medidas necess\u00e1rias para recuperar esses pagamentos n\u00e3o concretizados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para esse fim, <a href=\"https:\/\/www.ltvplus.com\/partners\/memberpress-experts\/\" target=\"_blank\" rel=\"noopener\">LTVplus<\/a> tem um sistema robusto para treinar e gerenciar sua equipe de suporte, incluindo os tech-warlocks especializados em MemberPress.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4.png\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1024x536.png\" alt=\"\" class=\"wp-image-41263\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1024x536.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-300x157.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-768x402.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-325x170.png 325w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-840x440.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1216x637.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-700x367.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-156x82.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4-1080x565.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/image-4.png 1400w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea decidir trabalhar com a LTVplus, eles v\u00e3o te ajudar com:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aumentar <a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-site-retention\/\" title=\"\">reten\u00e7\u00e3o de clientes<\/a><\/li>\n\n\n\n<li>Otimiza\u00e7\u00e3o do ciclo de vida do cliente<\/li>\n\n\n\n<li>Gerenciamento do suporte ao cliente<\/li>\n\n\n\n<li>Recupera\u00e7\u00e3o de pagamentos personalizada<\/li>\n\n\n\n<li>Gera\u00e7\u00e3o de refer\u00eancias<\/li>\n\n\n\n<li>Aumentar o valor da vida \u00fatil do cliente<\/li>\n\n\n\n<li>Monitoramento do uso do produto<\/li>\n\n\n\n<li>Acompanhamento de m\u00e9tricas de sucesso<\/li>\n\n\n\n<li>E muito mais!<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Eles s\u00e3o \u00f3timos, e todos esses recursos melhorar\u00e3o seus esfor\u00e7os de redu\u00e7\u00e3o da rotatividade. A equipe dedicada deles o ajudar\u00e1 a encontrar a solu\u00e7\u00e3o ideal para a sua empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A conclus\u00e3o importante \u00e9 que a redu\u00e7\u00e3o da rotatividade \u00e9 algo que voc\u00ea pode fazer a partir de agora para melhorar seus neg\u00f3cios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando voc\u00ea der os pr\u00f3ximos passos, conte com os especialistas. Pessoas como a LTVplus levar\u00e3o seu neg\u00f3cio longe e garantir\u00e3o que voc\u00ea possa escalonar adequadamente para manter seu modelo est\u00e1vel e gerar aquela doce renda mensal residual.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_Whats_the_Result\"><\/span>Ent\u00e3o, qual \u00e9 o resultado?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea trabalhar com o LTVPlus, a taxa de cancelamento do seu site de assinaturas certamente diminuir\u00e1 e voc\u00ea ter\u00e1 menos pagamentos com falha. Mas o que isso significa exatamente?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bem, pagamentos recuperados significa que voc\u00ea recebe o pagamento - bem simples. Sua receita aumentar\u00e1, al\u00e9m de toda a m\u00e1gica de reduzir a rotatividade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, lembra quando falamos sobre redu\u00e7\u00e3o da rotatividade e concorr\u00eancia? Pois \u00e9, agora a situa\u00e7\u00e3o se inverteu. Se seus concorrentes n\u00e3o tiverem planos de recupera\u00e7\u00e3o de pagamentos n\u00e3o concretizados em andamento, de repente voc\u00ea passa a ser a op\u00e7\u00e3o a quem os clientes recorrem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As vantagens aqui s\u00e3o duplas: aumentar sua pr\u00f3pria receita e, ao mesmo tempo, ficar mais dispon\u00edvel para atrair funcion\u00e1rios dos concorrentes. (Bem, talvez n\u00e3o seja exatamente \u201catrair\u201d; isso soa mais agressivo do que eu gostaria.)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 claro que, se os clientes deles sofrerem com falhas de pagamento, seu produto ser\u00e1 definitivamente mais atraente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, entre em contato com especialistas como os da LTVPlus e veja o que eles podem fazer para te ajudar. Garanto que voc\u00ea ver\u00e1 uma redu\u00e7\u00e3o na taxa de rotatividade em pouco tempo.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Conclus\u00e3o<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">E \u00e9 basicamente isso! Agora, voc\u00ea j\u00e1 aprendeu como recuperar pagamentos com falha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas isso \u00e9 apenas uma vis\u00e3o geral; voc\u00ea deve conversar com os especialistas para saber mais. <a href=\"https:\/\/www.ltvplus.com\/partners\/memberpress-experts\/\" target=\"_blank\" rel=\"noopener\">Agende uma consulta com o LTVplus<\/a> hoje mesmo para descobrir como eles podem ajudar a reduzir a rotatividade, melhorar a experi\u00eancia do cliente e fortalecer a fidelidade \u00e0 sua marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seu neg\u00f3cio de assinaturas online est\u00e1 pronto para crescer. N\u00e3o deixe que um pequeno obst\u00e1culo, como pagamentos com falha, atrapalhe seu crescimento e aumente a rotatividade de assinantes.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As a small business owner or solopreneur, there are few things worse than dealing with failed payments. Too often, a failed payment means a lost customer. And for what? Because somewhere along the line some computer messed up? Doesn\u2019t seem fair to me! What\u2019s worse is when the systems put in place don\u2019t solve the [&hellip;]<\/p>\n","protected":false},"author":60970,"featured_media":39980,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"lyfu6qus0ts\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"zyt63isnj1c0\",\"68t63oqaxf40\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"6faj3orznps0\",\"lhcizi8va1s0\",\"9pi65jqoq0c0\",\"fi0py4p30y80\",\"bw5zcz90w340\",\"62cf4e42c3089\",\"ls5v512cwf4\",\"w09fdtiheww0\",\"j8ttqaki8yg0\",\"amsydqjslcs0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"ej3lg592vhs0\",\"scb5a77eyuo0\",\"q2ibdmuujn40\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"gpn58teazkg0\",\"doerp2s98xc0\",\"onhxghsdbgg0\",\"539t08p2e9w0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[1474,1475],"tags":[344,958,505,1476,357,25],"class_list":["post-38120","post","type-post","status-publish","format-standard","has-post-thumbnail","category-membership-site","category-retention-and-loyalty","tag-churn","tag-churn-rate","tag-failed-payments","tag-payment-recovery","tag-renew-membership","tag-wordpress","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Looking how to recover failed payments and reduce churn for your membership site? 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