{"id":39549,"date":"2022-09-08T05:00:00","date_gmt":"2022-09-08T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=39549"},"modified":"2023-02-07T20:02:59","modified_gmt":"2023-02-08T01:02:59","slug":"how-to-sell-benefits-instead-of-features-boost-your-sales-success","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/","title":{"rendered":"Como vender benef\u00edcios em vez de recursos e aumentar suas convers\u00f5es"},"content":{"rendered":"<p>Benef\u00edcios versus recursos - essa \u00e9 uma frase bastante comum no mundo dos neg\u00f3cios, principalmente quando se trata de vendas. Mas o que isso realmente significa? E como voc\u00ea deve distinguir entre recursos e benef\u00edcios?<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a3745444e938\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3745444e938\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#Benefits_and_Features_Defined\" >Benef\u00edcios e recursos, definidos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#What_is_a_feature\" >O que \u00e9 um recurso?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#What_is_a_benefit\" >O que \u00e9 um benef\u00edcio?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#So_What_Does_it_Mean_to_Sell_Benefits_Not_Features\" >Ent\u00e3o, o que significa vender benef\u00edcios e n\u00e3o recursos?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#How_to_Sell_Benefits_Instead_of_Features\" >Como vender benef\u00edcios em vez de recursos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#Understand_Your_Customers\" >Entenda seus clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#Do_Your_Research\" >Fa\u00e7a sua pesquisa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#Focus_on_Pain_Points\" >Foco nos pontos problem\u00e1ticos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#Dont_Overdo_It\" >N\u00e3o exagere!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#Case_Study_TheGuitarLessoncom\" >Estudo de caso TheGuitarLesson.com<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#Use_a_cheat_sheet\" >Use uma folha de dicas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#Use_Artificial_Intelligence\" >Use a intelig\u00eancia artificial<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Por exemplo, <strong>escalabilidade<\/strong>. Se um produto tende a se manter relevante e \u00fatil \u00e0 medida que sua empresa cresce, isso \u00e9 um benef\u00edcio ou um recurso?<\/p>\n\n\n\n<p>A distin\u00e7\u00e3o muitas vezes n\u00e3o \u00e9 clara, mas entender as diferen\u00e7as entre benef\u00edcios e recursos \u00e9 muito importante para as vendas. <\/p>\n\n\n\n<p>Se voc\u00ea puder descrever cada um desses aspectos para seus clientes em potencial, ser\u00e1 muito mais f\u00e1cil provar o valor da sua empresa para eles.<\/p>\n\n\n\n<p>Nesta postagem do blog, abordaremos como vender benef\u00edcios e n\u00e3o recursos. Tamb\u00e9m definiremos cada uma dessas coisas e falaremos sobre a melhor maneira de descrever os benef\u00edcios e os recursos de seu produto para os clientes em potencial. Ent\u00e3o, vamos come\u00e7ar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_and_Features_Defined\"><\/span>Benef\u00edcios e recursos, definidos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c9 dif\u00edcil se aprofundar nos detalhes sem ter uma defini\u00e7\u00e3o pr\u00e1tica antes. Portanto, para come\u00e7ar, vamos definir o que s\u00e3o benef\u00edcios e recursos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_feature\"><\/span>O que \u00e9 um recurso?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vamos contrariar a ordem alfab\u00e9tica e come\u00e7ar com os recursos. Em termos comerciais, um recurso \u00e9 exatamente o que parece. <strong>Recursos<\/strong> s\u00e3o fun\u00e7\u00f5es essenciais de um produto ou servi\u00e7o que ajudam a definir o que ele \u00e9, o que faz e sua finalidade.<\/p>\n\n\n\n<p>Por exemplo, vamos considerar o MemberPress. A <em>recurso<\/em> do MemberPress \u00e9 que ele fornece aos indiv\u00edduos empreendedores e \u00e0s pequenas empresas as ferramentas necess\u00e1rias para monetizar seus sites WordPress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_benefit\"><\/span>O que \u00e9 um benef\u00edcio?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A <strong>benef\u00edcio <\/strong>\u00e9 como os recursos de um produto ou servi\u00e7o de fato melhoram a vida de uma pessoa de alguma forma.<\/p>\n\n\n\n<p>Por exemplo, o MemberPress \u00e9 uma plataforma excelente que permite o paywalling de conte\u00fado personalizado e tem uma enorme facilidade de uso (esses s\u00e3o os recursos). Devido a esses recursos, o MemberPress continua sendo \u00fatil mesmo quando seu <a href=\"https:\/\/memberpress.com\/pt\/blog\/4-ways-to-grow-your-business-with-a-free-membership-site\/\" target=\"_blank\" rel=\"noopener\">balan\u00e7as comerciais<\/a> - isso \u00e9 um benef\u00edcio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_What_Does_it_Mean_to_Sell_Benefits_Not_Features\"><\/span>Ent\u00e3o, o que significa vender benef\u00edcios e n\u00e3o recursos?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Features-vs-Benefits.jpg\"><img decoding=\"async\" width=\"800\" height=\"526\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Features-vs-Benefits.jpg\" alt=\"Recursos versus benef\u00edcios\" class=\"wp-image-52951\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Features-vs-Benefits.jpg 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Features-vs-Benefits-300x197.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Features-vs-Benefits-768x505.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Features-vs-Benefits-259x170.jpg 259w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Features-vs-Benefits-700x460.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Features-vs-Benefits-156x103.jpg 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Pense em um produto ou servi\u00e7o que voc\u00ea usa. Ou, melhor ainda, pense em seu pr\u00f3prio neg\u00f3cio on-line.<\/p>\n\n\n\n<p>Provavelmente, voc\u00ea pode descrever seus recursos com bastante facilidade. O que sua empresa faz e como ela faz?<\/p>\n\n\n\n<p>Os benef\u00edcios s\u00e3o um pouco mais dif\u00edceis de descrever. Antes de poder descrever os benef\u00edcios para seus clientes, h\u00e1 duas coisas que voc\u00ea precisa entender primeiro:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>O produto em si<\/li>\n\n\n\n<li>As metas e os desafios do comprador<\/li>\n<\/ol>\n\n\n\n<p>Obviamente, entender seu neg\u00f3cio \u00e9 fundamental para poder explic\u00e1-lo. Al\u00e9m disso, voc\u00ea precisa entender o que o cliente est\u00e1 procurando e quais s\u00e3o os desafios que ele enfrenta. <\/p>\n\n\n\n<p>Isso se deve, em parte, ao fato de cada comprador ser diferente - o que uma pessoa pode considerar ben\u00e9fico n\u00e3o \u00e9 necessariamente o mesmo para um comprador potencial diferente. Algumas coisas que voc\u00ea consideraria benef\u00edcios podem ser totalmente irrelevantes para outra pessoa.<\/p>\n\n\n\n<p>Aqui est\u00e1 a principal distin\u00e7\u00e3o entre benef\u00edcios e recursos: Os recursos s\u00e3o relevantes para todos os compradores em potencial. Os benef\u00edcios, entretanto, podem variar de pessoa para pessoa.<\/p>\n\n\n\n<p>Por exemplo, o MemberPress pode ser usado para v\u00e1rias finalidades. Nossos criadores fazem coisas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conte\u00fado de alta qualidade com acesso pago<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/features\/easily-build-sell-courses\/\" target=\"_blank\" rel=\"noopener\">Criar cursos ou question\u00e1rios<\/a><\/li>\n\n\n\n<li>Implementar <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-skinny-on-drip-content\/\" target=\"_blank\" rel=\"noopener\">gotejamento de conte\u00fado<\/a><\/li>\n\n\n\n<li>Criar n\u00edveis variados de associa\u00e7\u00e3o<\/li>\n\n\n\n<li>Criar sites de associa\u00e7\u00e3o no estilo \"buf\u00ea\"<\/li>\n\n\n\n<li>Oferecer cupons personaliz\u00e1veis aos seus usu\u00e1rios<\/li>\n\n\n\n<li>E assim por diante<\/li>\n<\/ul>\n\n\n\n<p>E todos esses casos de uso t\u00eam benef\u00edcios diferentes. Por exemplo...<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O paywalling d\u00e1 aos criadores a tranquilidade de saber que seu conte\u00fado est\u00e1 protegido de olhos que n\u00e3o pagam.<\/li>\n\n\n\n<li>Ter um LMS integrado facilita enormemente a cria\u00e7\u00e3o de cursos.<\/li>\n\n\n\n<li>N\u00edveis variados de associa\u00e7\u00e3o permitem que um criador atraia novos membros oferecendo algum conte\u00fado gratuitamente.<\/li>\n\n\n\n<li>O gotejamento de conte\u00fado faz com que os clientes voltem para obter mais e mant\u00e9m o conte\u00fado atualizado.<\/li>\n<\/ul>\n\n\n\n<p>Como voc\u00ea pode ver, para vender recursos, voc\u00ea precisa entender o produto ou servi\u00e7o. Para vender benef\u00edcios, voc\u00ea precisa entender o cliente que o est\u00e1 comprando.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Sell_Benefits_Instead_of_Features\"><\/span>Como vender benef\u00edcios em vez de recursos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-658490170.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-658490170.jpg\" alt=\"Descubra os benef\u00edcios\" class=\"wp-image-40841\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-658490170.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-658490170-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-658490170-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-658490170-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-658490170-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/iStock-658490170-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Portanto, o resultado final \u00e9 que os benef\u00edcios dependem mais do cliente do que do produto ou servi\u00e7o em si. O que importa \u00e9 como a vida do cliente vai melhorar com a compra, e n\u00e3o o que o produto faz.<\/p>\n\n\n\n<p>Existe uma sobreposi\u00e7\u00e3o entre essas coisas? Com certeza! Mas o truque est\u00e1 no giro das informa\u00e7\u00f5es. <\/p>\n\n\n\n<p>Se voc\u00ea concentrar seus pontos de discuss\u00e3o nos benef\u00edcios relevantes para uma pessoa espec\u00edfica, ver\u00e1 que \u00e9 muito mais prov\u00e1vel que ela se interesse.<\/p>\n\n\n\n<p>A seguir, algumas dicas que voc\u00ea pode seguir ao tentar vender um produto com base em seus benef\u00edcios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understand_Your_Customers\"><\/span>Entenda seus clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>N\u00e3o posso exagerar a import\u00e2ncia desse ponto. Para fazer um discurso de vendas eficaz, voc\u00ea precisa entender os assuntos pelos quais seu cliente se interessa. <\/p>\n\n\n\n<p>Se voc\u00ea n\u00e3o entender o seu cliente (e muitas pessoas n\u00e3o se sentem compreendidas pelas empresas das quais compram), voc\u00ea ter\u00e1 problemas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_Your_Research\"><\/span>Fa\u00e7a sua pesquisa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Re\u00fana dados para descobrir o que motiva seus clientes. Essa \u201crecolha\u201d pode assumir v\u00e1rias formas \u2013 desde inqu\u00e9ritos a entrevistas e <a href=\"https:\/\/blog.hootsuite.com\/social-listening-business\/\" target=\"_blank\" rel=\"noopener nofollow\">escuta social<\/a>. <\/p>\n\n\n\n<p>O objetivo \u00e9 come\u00e7ar com a meta de descobrir o que seus clientes querem. Conhe\u00e7a suas esperan\u00e7as, sonhos, pensamentos e esquemas.\u00a0<\/p>\n\n\n\n<p>Depois de entender seus clientes e o que eles est\u00e3o procurando, voc\u00ea estar\u00e1 em boas condi\u00e7\u00f5es para apresentar seu produto ou servi\u00e7o a eles. Personalize-o. Caso contr\u00e1rio, poder\u00e1 parecer gen\u00e9rico, desinteressante ou irrelevante para as circunst\u00e2ncias deles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Focus_on_Pain_Points\"><\/span>Foco nos pontos problem\u00e1ticos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Em termos gerais, os pontos problem\u00e1ticos s\u00e3o problemas espec\u00edficos enfrentados por seus clientes. E esses s\u00e3o os problemas que sua empresa e\/ou produto deve ajudar a resolver.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/finger-above-thumb-tack-picture-id618032078-1.jpg\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/finger-above-thumb-tack-picture-id618032078-1.jpg\" alt=\"O polegar est\u00e1 prestes a tocar a ponta de uma tachinha para ilustrar os pontos problem\u00e1ticos do cliente\" class=\"wp-image-40842\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/finger-above-thumb-tack-picture-id618032078-1.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/finger-above-thumb-tack-picture-id618032078-1-300x150.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/finger-above-thumb-tack-picture-id618032078-1-768x384.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/finger-above-thumb-tack-picture-id618032078-1-340x170.jpg 340w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/finger-above-thumb-tack-picture-id618032078-1-840x420.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/finger-above-thumb-tack-picture-id618032078-1-700x350.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/finger-above-thumb-tack-picture-id618032078-1-156x78.jpg 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Ao descrever os benef\u00edcios do seu neg\u00f3cio, voc\u00ea ver\u00e1 que \u00e9 muito mais f\u00e1cil se considerar os pontos fracos dos seus clientes. Dessa forma, voc\u00ea pode explicar os benef\u00edcios que <em>aborda e elimina<\/em> esses pontos problem\u00e1ticos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Overdo_It\"><\/span>N\u00e3o exagere!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Digamos que voc\u00ea queira criar um an\u00fancio no Facebook para promover seu curso on-line. Voc\u00ea tem cerca de 1.200 x 1.200 pixels de espa\u00e7o para fisgar e atrair seu cliente. Esse n\u00e3o \u00e9 um espa\u00e7o muito grande para trabalhar, portanto, voc\u00ea precisa ser intencional.<\/p>\n\n\n\n<p>Mas a boa not\u00edcia \u00e9 que, quando se trata de vender benef\u00edcios, o importante \u00e9 a qualidade em vez da quantidade. Seu curso provavelmente oferece centenas de benef\u00edcios, mas voc\u00ea n\u00e3o precisa colocar todos eles em um \u00fanico an\u00fancio.<\/p>\n\n\n\n<p>Considere quais benef\u00edcios s\u00e3o mais relevantes para o cliente que voc\u00ea deseja atingir. Em seguida, fa\u00e7a um detalhamento para abordar essas uma ou duas \u00e1reas.\u00a0<\/p>\n\n\n\n<p>Quando voc\u00ea oferece muitos benef\u00edcios em uma \u00fanica apresenta\u00e7\u00e3o, pode parecer inaut\u00eantico e at\u00e9 mesmo confuso.\u00a0<\/p>\n\n\n\n<p>Se voc\u00ea passar dez minutos falando sobre dois benef\u00edcios, poder\u00e1 entrar em detalhes. Mas se voc\u00ea gastar o mesmo tempo explicando as duas maneiras pelas quais sua empresa pode resolver dois grandes problemas...<\/p>\n\n\n\n<p>Bem, como eu disse, qualidade em vez de quantidade. Seja detalhado, focado e espec\u00edfico. Seus clientes provavelmente lhe agradecer\u00e3o fazendo uma compra.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_Study_TheGuitarLessoncom\"><\/span>Estudo de caso: TheGuitarLesson.com<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"SkAsLjpWBH1xl0mIUtVSZP3g6mOyfX3nc8ecGvMK5rUNrYJVbk5XA6s9TbNKg2YQi1zqohhE8DWJe\"><div class=\"responsive-video\"><iframe title=\"Hist\u00f3rias de clientes: O professor de m\u00fasica se torna virtual + consegue viver em tempo integral com o WordPress (MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/W_Hc2YUdQMQ?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Imagine que voc\u00ea \u00e9 Tom Fontana, o propriet\u00e1rio, dono e guitarrista extraordin\u00e1rio da <a href=\"https:\/\/www.theguitarlesson.com\/\" target=\"_blank\" rel=\"noopener nofollow\">TheGuitarLesson.com<\/a>uma empresa on-line baseada no MemberPress.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_04c31de717a9fb302c6daf87544524f8\" href=\"https:\/\/memberpress.com\/pt\/blog\/the-guitar-lesson-customer-story\/\"  target=\"_blank\" class=\"button button-orange center\">Saiba mais sobre Tom Fontana e TheGuitarLesson.com <\/a>\n<\/div>\n\n\n\n\n<p>O site de Tom apresenta mais de 300 li\u00e7\u00f5es em v\u00eddeo, dispon\u00edveis em uma variedade de n\u00edveis de associa\u00e7\u00e3o, desde gratuitos at\u00e9 pagos. Ele faz \u00f3timo uso do paywall MemberPress para proteger toneladas de v\u00eddeos de alta qualidade e conte\u00fado instrucional.<\/p>\n\n\n\n<p>Ent\u00e3o, se voc\u00ea fosse o Tom, o que significaria vender os benef\u00edcios do TheGuitarLesson.com em vez de seus recursos? Que tipos de benef\u00edcios a empresa dele oferece que valem a pena ser comercializados?<\/p>\n\n\n\n<p>Bem, o principal <strong>recurso<\/strong> \u00e9 clara. \u00c9 uma plataforma que oferece <strong>aulas de viol\u00e3o em v\u00eddeo on-line<\/strong> para todos que se inscreverem.<\/p>\n\n\n\n<p>Para alguns clientes, um <strong>benef\u00edcio <\/strong>de aulas de viol\u00e3o on-line pode ser <strong>acessibilidade<\/strong>. Por exemplo, esse benef\u00edcio pode atrair pessoas que moram em \u00e1reas remotas ou pessoas com defici\u00eancias.<\/p>\n\n\n\n<p>A acessibilidade tamb\u00e9m seria um benef\u00edcio para um cliente que n\u00e3o tem tempo para sair e fazer aulas presenciais. A flexibilidade de acessar as aulas de viol\u00e3o a qualquer hora e em qualquer lugar pode ser um grande benef\u00edcio para os clientes que t\u00eam problemas para organizar suas agendas.<\/p>\n\n\n\n<p>Outro <strong>benef\u00edcio <\/strong>de aulas de m\u00fasica on-line pode ser <strong>privacidade<\/strong>. Para os introvertidos que n\u00e3o gostam muito de compartilhar suas tentativas desafinadas de acordes com uma sala de aula cheia de pessoas, a privacidade das aulas on-line seria um benef\u00edcio significativo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_a_cheat_sheet\"><\/span>Use uma folha de dicas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Analisar os benef\u00edcios a partir dos recursos pode ser um pouco confuso at\u00e9 que voc\u00ea pegue o jeito. Mas se voc\u00ea precisar esclarecer qualquer tipo de confus\u00e3o de marketing, h\u00e1 uma solu\u00e7\u00e3o testada e comprovada: o bom e velho <strong>folha de dicas<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart.png\"><img decoding=\"async\" width=\"1024\" height=\"293\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-1024x293.png\" alt=\"\" class=\"wp-image-40807\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-1024x293.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-300x86.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-768x220.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-1536x440.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-593x170.png 593w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-840x241.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-1216x349.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-700x201.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-156x45.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart-1080x310.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/benefit-feature-chart.png 1605w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Eu digitei o meu para ficar mais bonito, mas uma folha de cola escrita \u00e0 m\u00e3o funciona t\u00e3o bem quanto. Basta criar uma coluna \u201crecursos\u201d ao lado de uma coluna \u201cbenef\u00edcios desse recurso\u201d e colocar seu chap\u00e9u de pensar.<\/p>\n\n\n\n<p>Voc\u00ea ficar\u00e1 surpreso com a rapidez com que poder\u00e1 elaborar uma lista de benef\u00edcios quando os recursos do seu site lhe forem apresentados nesse formato.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Artificial_Intelligence\"><\/span>Use a intelig\u00eancia artificial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Se voc\u00ea realmente quiser seguir o caminho mais f\u00e1cil (e quem n\u00e3o quer?), pode deixar o trabalho pesado para as m\u00e1quinas.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/conversion\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Jasper (tamb\u00e9m conhecido como Conversion.ai)<\/a> \u00e9 uma incr\u00edvel <strong>Software de reda\u00e7\u00e3o com IA<\/strong> que cria conte\u00fado para voc\u00ea. Ele tem todos os tipos de modelos de n\u00edvel superior que geram 100% de conte\u00fado original. <\/p>\n\n\n\n<p>Um desses modelos \u00e9 literalmente chamado de <em>Recurso para benef\u00edcio<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-1024x576.jpg\" alt=\"Captura de tela de v\u00e1rios modelos Jasper.ai\" class=\"wp-image-41369\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasper-feature-to-bene.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Para usar a ferramenta Feature to Benefit da Jasper, basta digitar uma descri\u00e7\u00e3o r\u00e1pida do seu produto e escolher um tom de voz. <\/p>\n\n\n\n<p>Clique em \u201cGerar conte\u00fado de IA\u201d e o Jasper lhe dar\u00e1 uma lista de benef\u00edcios relacionados ao seu produto. Parece bom demais para ser verdade, certo? <\/p>\n\n\n\n<p>Na captura de tela abaixo, inseri uma breve descri\u00e7\u00e3o desta mesma postagem do blog e, bem, veja voc\u00ea mesmo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-1024x576.jpg\" alt=\"\" class=\"wp-image-41370\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/jasperai-screenshot.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Quando se trata de conte\u00fado de formato longo, o Jasper ainda est\u00e1 em d\u00favida. Sua produ\u00e7\u00e3o requer alguma edi\u00e7\u00e3o. <\/p>\n\n\n\n<p>Mas, para formul\u00e1rios curtos, \u00e9 um recurso incr\u00edvel (e surpreendentemente econ\u00f4mico), especialmente a ferramenta Benef\u00edcio para Recurso. Voc\u00ea pode clicar no bot\u00e3o abaixo para obter informa\u00e7\u00f5es sobre pre\u00e7os. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6a55ea3c2d3f280fc40e0e7a508c8f0a\" href=\"https:\/\/memberpress.com\/go\/conversion\/\" rel=\"nofollow sponsored\" target=\"_blank\" class=\"button button-blue center\">Experimente o Jasper.ai<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Iniciar um neg\u00f3cio on-line pode ser um desafio realmente empolgante. Mas pode ser dif\u00edcil se diferenciar da concorr\u00eancia.<\/p>\n\n\n\n<p>Mas voc\u00ea tem isso! Basta concentrar suas mensagens de marketing em <strong>como sua empresa pode melhorar a vida das pessoas<\/strong>e N\u00c3O o que sua empresa faz. <\/p>\n\n\n\n<p>Fa\u00e7a isso e voc\u00ea se ver\u00e1 \u00e0 frente do grupo em pouco tempo.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"379\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1-mobile.webp 449w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Girl1.webp 379w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 449px, 379px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><strong>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de <\/strong><a href=\"https:\/\/memberpress.com\/pt\/subscribe-to-the-memberpress-blog\/\" target=\"_blank\" rel=\"noopener\"><strong>assine o blog do MemberPress<\/strong><\/a><strong>!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Benefits versus features \u2013 it\u2019s a common enough phrase in the business world, particularly when it comes to sales. But what does this really mean? And how are you supposed to distinguish between features and benefits? For example, scalability. If a product tends to stay relevant and useful as your business grows, is that a [\u2026]<\/p>\n","protected":false},"author":60970,"featured_media":40844,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"lyfu6qus0ts\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"ag433l69le00\",\"lhcizi8va1s0\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"zyt63isnj1c0\",\"68t63oqaxf40\",\"62cf4e42c3089\",\"ls5v512cwf4\",\"w09fdtiheww0\",\"j8ttqaki8yg0\",\"amsydqjslcs0\",\"8irevronbqo0\",\"xiprixgfenk0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"ej3lg592vhs0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"onhxghsdbgg0\",\"doerp2s98xc0\",\"gpn58teazkg0\",\"539t08p2e9w0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"Reference article: https:\/\/blog.hubspot.com\/sales\/how-to-sell-benefits-not-features","footnotes":""},"categories":[69,144,134],"tags":[187,322,204,545],"class_list":{"0":"post-39549","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"category-how-to-2","10":"tag-marketing-strategies","11":"tag-online-business","12":"tag-sales","13":"tag-successful-sales-strategy","14":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Not every feature of your product is relevant to all customers. Learn how to sell benefits instead of features to personalize your pitch &amp; increase your sales.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Jake Webb\"\/>\n\t<meta name=\"keywords\" content=\"how to sell benefits instead of features,how to sell benefits,marketing strategies,online business,sales,successful sales strategy\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Sell Benefits Instead of Features &amp; Boost Your Conversions\" \/>\n\t\t<meta property=\"og:description\" content=\"Not every feature of your product is relevant to all customers. Learn how to sell benefits instead of features to personalize your pitch &amp; increase your sales.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/benefits-not-features.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/benefits-not-features.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-09-08T11:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-02-08T01:02:59+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Sell Benefits Instead of Features &amp; Boost Your Conversions\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Not every feature of your product is relevant to all customers. Learn how to sell benefits instead of features to personalize your pitch &amp; increase your sales.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/benefits-not-features.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\\\/#blogposting\",\"name\":\"How to Sell Benefits Instead of Features & Boost Your Conversions\",\"headline\":\"How to Sell Benefits Instead of Features & Boost Your Conversions\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jakewebb\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/benefits-not-features.jpg\",\"width\":1480,\"height\":832,\"caption\":\"How to sell benefits instead of features to increase your conversions\"},\"datePublished\":\"2022-09-08T05:00:00-04:00\",\"dateModified\":\"2023-02-07T20:02:59-05:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\\\/#webpage\"},\"articleSection\":\"Advice, Business, How To, Marketing Strategies, online business, sales, successful sales strategy\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/advice\\\/#listItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/advice\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\\\/#listItem\",\"name\":\"How to Sell Benefits Instead of Features & Boost Your Conversions\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\\\/#listItem\",\"position\":3,\"name\":\"How to Sell Benefits Instead of Features & Boost Your Conversions\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jakewebb\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jakewebb\\\/\",\"name\":\"Jake Webb\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/4be8f9f27f3caf74e076ec349c88167a.jpg?ver=1781813892\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\\\/\",\"name\":\"How to Sell Benefits Instead of Features & Boost Your Conversions\",\"description\":\"Not every feature of your product is relevant to all customers. Learn how to sell benefits instead of features to personalize your pitch & increase your sales.\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jakewebb\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/jakewebb\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/benefits-not-features.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"How to sell benefits instead of features to increase your conversions\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\\\/#mainImage\"},\"datePublished\":\"2022-09-08T05:00:00-04:00\",\"dateModified\":\"2023-02-07T20:02:59-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Sell Benefits Instead of Features &amp; Boost Your Conversions<\/title>\n\n","aioseo_head_json":{"title":"Como vender benef\u00edcios em vez de recursos e aumentar suas convers\u00f5es","description":"Nem todos os recursos de seu produto s\u00e3o relevantes para todos os clientes. Saiba como vender benef\u00edcios em vez de recursos para personalizar seu argumento de venda e aumentar suas vendas.","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/","robots":"max-image-preview:large","keywords":"how to sell benefits instead of features,how to sell benefits,marketing strategies,online business,sales,successful sales strategy","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#blogposting","name":"How to Sell Benefits Instead of Features & Boost Your Conversions","headline":"How to Sell Benefits Instead of Features & Boost Your Conversions","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/jakewebb\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/benefits-not-features.jpg","width":1480,"height":832,"caption":"How to sell benefits instead of features to increase your conversions"},"datePublished":"2022-09-08T05:00:00-04:00","dateModified":"2023-02-07T20:02:59-05:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#webpage"},"articleSection":"Advice, Business, How To, Marketing Strategies, online business, sales, successful sales strategy"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/#listItem","name":"Advice"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/#listItem","position":2,"name":"Advice","item":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#listItem","name":"How to Sell Benefits Instead of Features & Boost Your Conversions"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#listItem","position":3,"name":"How to Sell Benefits Instead of Features & Boost Your Conversions","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/#listItem","name":"Advice"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/jakewebb\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/jakewebb\/","name":"Jake Webb","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/4be8f9f27f3caf74e076ec349c88167a.jpg?ver=1781813892"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/","name":"How to Sell Benefits Instead of Features & Boost Your Conversions","description":"Not every feature of your product is relevant to all customers. Learn how to sell benefits instead of features to personalize your pitch & increase your sales.","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/jakewebb\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/jakewebb\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/benefits-not-features.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#mainImage","width":1480,"height":832,"caption":"How to sell benefits instead of features to increase your conversions"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/#mainImage"},"datePublished":"2022-09-08T05:00:00-04:00","dateModified":"2023-02-07T20:02:59-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Sell Benefits Instead of Features &amp; Boost Your Conversions","og:description":"Not every feature of your product is relevant to all customers. Learn how to sell benefits instead of features to personalize your pitch &amp; increase your sales.","og:url":"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/benefits-not-features.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/benefits-not-features.jpg","og:image:width":1480,"og:image:height":832,"article:published_time":"2022-09-08T11:00:00+00:00","article:modified_time":"2023-02-08T01:02:59+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Sell Benefits Instead of Features &amp; Boost Your Conversions","twitter:description":"Not every feature of your product is relevant to all customers. Learn how to sell benefits instead of features to personalize your pitch &amp; increase your sales.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/benefits-not-features.jpg"},"aioseo_meta_data":{"post_id":"39549","title":null,"description":"Not every feature of your product is relevant to all customers. Learn how to sell benefits instead of features to personalize your pitch &amp; increase your sales.","keywords":[{"label":"how to sell benefits instead of features","value":"how to sell benefits instead of features"},{"label":"how to sell benefits","value":"how to sell benefits"}],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"},\"blockGraphs\":[]}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 19:21:01","breadcrumb_settings":null,"limit_modified_date":true,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2022-07-14 21:48:36","updated":"2026-03-03 15:01:42"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Sell Benefits Instead of Features &amp; Boost Your Conversions\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Advice","link":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/"},{"label":"How to Sell Benefits Instead of Features & Boost Your Conversions","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-benefits-instead-of-features-boost-your-sales-success\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/39549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/60970"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=39549"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/39549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/40844"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=39549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=39549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=39549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}