{"id":40109,"date":"2022-08-15T05:00:00","date_gmt":"2022-08-15T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=40109"},"modified":"2026-03-02T11:18:49","modified_gmt":"2026-03-02T16:18:49","slug":"customer-service-communication-skills","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/customer-service-communication-skills\/","title":{"rendered":"Como se tornar uma marca on-line confi\u00e1vel usando a comunica\u00e7\u00e3o"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p class=\"has-text-color\" style=\"color:#020000\">Entre reuni\u00f5es de equipe, respostas a e-mails, reda\u00e7\u00e3o de conte\u00fado de cursos, brainstorming de publica\u00e7\u00f5es em blogs, grava\u00e7\u00e3o de podcasts, bate-papo com colegas de trabalho e atendimento de chamadas telef\u00f4nicas, todo o seu dia consiste em comunica\u00e7\u00e3o.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a255c26dc524\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a255c26dc524\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/customer-service-communication-skills\/#MemberPress_Customer_Feature_Using_MemberPress_to_Build_Better_Communicators\" >Recurso do cliente do MemberPress Usando o MemberPress para criar melhores comunicadores<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/customer-service-communication-skills\/#Top_4_Online_Communication_Platforms_and_How_to_Use_Each_One_to_Your_Advantage\" >As 4 principais plataformas de comunica\u00e7\u00e3o on-line (e como usar cada uma delas a seu favor)\u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/customer-service-communication-skills\/#1_Email\" >1. E-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/customer-service-communication-skills\/#2_Blog_Articles\" >2. Artigos de blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/customer-service-communication-skills\/#3_Discussion_Forums\" >3. F\u00f3runs de discuss\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/customer-service-communication-skills\/#4_Social_Media\" >4. M\u00eddia social<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/customer-service-communication-skills\/#How_Customer_Service_Influences_Brand_Trust\" >Como o atendimento ao cliente influencia a confian\u00e7a na marca\u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/customer-service-communication-skills\/#What_does_it_mean_for_a_customer_to_trust_your_brand\" >O que significa para um cliente confiar em sua marca?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/customer-service-communication-skills\/#Customer_Service_Communication_Skills_in_action\" >Habilidades de comunica\u00e7\u00e3o no atendimento ao cliente em a\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/customer-service-communication-skills\/#How_to_Improve_Your_Online_Customer_Service_Communication_Skills\" >Como melhorar suas habilidades de comunica\u00e7\u00e3o no atendimento ao cliente on-line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/customer-service-communication-skills\/#The_Takeaway\" >O que levar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Mas com que frequ\u00eancia voc\u00ea fala <strong>diretamente <\/strong>para seus clientes? E <strong>como<\/strong> Voc\u00ea est\u00e1 falando com eles?<\/p>\n\n\n\n<p>O envolvimento com os consumidores on-line \u00e9 a base de toda estrat\u00e9gia de marketing. Mas ir al\u00e9m para construir um relacionamento com seu comprador pode fazer a diferen\u00e7a entre uma venda \u00fanica e um cliente para toda a vida.<\/p>\n\n\n\n<p>How do you build a relationship online? Similar to how you would in person \u2013<strong> por meio de uma conversa.<\/strong><\/p>\n\n\n\n<p>In today\u2019s post, we\u2019ll cover 4 commonly used online communication platforms and the benefits of using each one. We\u2019ll also dig into how important customer service communication skills are when it comes to gaining customer trust.\u00a0<\/p>\n\n\n\n<p>Mas, antes disso, d\u00ea uma olhada nesta hist\u00f3ria muito oportuna de um cliente do MemberPress com o especialista em comunica\u00e7\u00f5es, Dr. Ben Crosby.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MemberPress_Customer_Feature_Using_MemberPress_to_Build_Better_Communicators\"><\/span>Recurso do cliente MemberPress: Usando o MemberPress para desenvolver melhores comunicadores<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"shoHYTcRxKglpy\"><div class=\"responsive-video\"><iframe title=\"Hist\u00f3rias de clientes: Como este professor lan\u00e7ou um site de curso em v\u00eddeo com o MemberPress (TriviumU)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/d1eakcPHzAc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">watch >> memberpress customer story: how a professor launched  his own online Course website with MemberPress<\/figcaption><\/figure>\n\n\n\n<p>Ao longo de sua carreira de d\u00e9cadas no ensino superior, o Dr. Ben Crosby aprendeu algumas coisas importantes sobre comunica\u00e7\u00e3o eficaz. A primeira delas \u00e9 que a comunica\u00e7\u00e3o eficaz \u00e9 a base para o atendimento ao cliente e o sucesso comercial de n\u00edvel superior.<\/p>\n\n\n\n<p>Ent\u00e3o, quando Ben descobriu que <a href=\"https:\/\/blog.hubspot.com\/marketing\/businesses-still-cant-nail-effective-communication\" target=\"_blank\" rel=\"noreferrer noopener\">83% de propriet\u00e1rios de empresas<\/a> admitted their communication skills were lacking, he knew he\u2019d found his niche.<\/p>\n\n\n\n<p>As a communication skills consultant and professor of rhetoric, Ben\u2019s expertise lie in public speaking and presenting, argumentation and debate, technical and professional communication, persuasion and selling, and the history of rhetoric.<\/p>\n\n\n\n<p>His work is regularly published in top-level academic journals and at conferences worldwide. He\u2019s also author of the book, <em>Presentations as Performance: A Professional\u2019s Guide to Better Speaking<\/em>e h\u00e1 anos ensina profissionais no ambiente f\u00edsico.<\/p>\n\n\n\n<p>\u00c0 medida que o mundo da educa\u00e7\u00e3o foi se tornando cada vez mais digital, Ben fez o mesmo, gra\u00e7as ao MemberPress.<\/p>\n\n\n\n<p>Atualmente, Ben usa o MemberPress para criar e gerenciar seu neg\u00f3cio on-line, o TriviumU.com. Por meio de seu curso de comunica\u00e7\u00e3o, <a href=\"https:\/\/triviumu.com\/register\/presentations-as-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apresenta\u00e7\u00e3o como desempenho<\/a>Em seu trabalho, ele orienta profissionais sobre a complicada quest\u00e3o da comunica\u00e7\u00e3o confiante e eficaz.<\/p>\n\n\n\n<p>By the time students wrap up Ben\u2019s online workshop, they have the skills they need to\u2026<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Controle a ansiedade da comunica\u00e7\u00e3o<\/li>\n\n\n\n<li>Sinalize a confian\u00e7a por meio da linguagem corporal<\/li>\n\n\n\n<li>Projete confian\u00e7a com o controle de voz<\/li>\n\n\n\n<li>Deliver that \u201cjust right\u201d amount of emotional and intellectual impact<\/li>\n<\/ol>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_96ae7d16cdc1b0488ac069206b7f7b46\" href=\"https:\/\/triviumu.com\/register\/presentations-as-performance\/\" rel=\"nofollow\" target=\"_blank\" class=\"button secondary-button center\">Saiba mais e matricule-se na TriviumU hoje mesmo!<\/a>\n<\/div>\n\n\n\n\n<p>Em Presentation as Performance (Apresenta\u00e7\u00e3o como Desempenho), Ben oferece aos alunos informa\u00e7\u00f5es privilegiadas sobre como se comunicar de forma eficaz em todos os tipos de plataformas, incluindo os quatro principais canais on-line abaixo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">As 4 principais plataformas de comunica\u00e7\u00e3o on-line (e como usar cada uma delas a seu favor)\u00a0\u00a0<\/h2>\n\n\n\n<p>Communication has always been the easiest way to share information. Today\u2019s technology makes it even easier for people to jump online, ask questions, and get answers. <\/p>\n\n\n\n<p>Tudo o que voc\u00ea precisa fazer \u00e9 descobrir <a href=\"https:\/\/memberpress.com\/pt\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">onde seu p\u00fablico est\u00e1<\/a> e participe da conversa!\u00a0<\/p>\n\n\n\n<p>A boa not\u00edcia \u00e9 que as pessoas est\u00e3o falando em todos os lugares on-line! Isso oferece v\u00e1rias oportunidades para voc\u00ea interagir com seus clientes.\u00a0<\/p>\n\n\n\n<p>Let\u2019s go over a few popular places people like to chat online and how to get the most benefits out of each platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Email\"><\/span>1. E-mail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Email continues to dominate when it comes to customer outreach. You\u2019re most likely among the <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/the-state-of-small-business-marketing\/#one\" target=\"_blank\" rel=\"noopener nofollow\">64% de pequenas empresas<\/a> j\u00e1 utilizam o e-mail em suas estrat\u00e9gias de marketing.<\/p>\n\n\n\n<p>Um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-run-a-successful-email-campaign\/\" target=\"_blank\" rel=\"noopener\">estrat\u00e9gia eficaz de marketing por e-mail<\/a> \u00e9 uma \u00f3tima maneira de aumentar sua taxa de cliques e gerar mais vendas. Entretanto, talvez n\u00e3o seja o melhor come\u00e7o de conversa.\u00a0<\/p>\n\n\n\n<p>Em vez disso, voc\u00ea pode incluir seu e-mail na p\u00e1gina de contato. Melhor ainda, voc\u00ea pode usar um <a href=\"https:\/\/memberpress.com\/pt\/blog\/best-contact-form-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">plug-in do criador de formul\u00e1rios<\/a> para criar uma p\u00e1gina de suporte ao cliente vinculada \u00e0 sua conta de e-mail comercial: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form.png\"><img decoding=\"async\" width=\"971\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form.png\" alt=\"Formul\u00e1rio de contato do suporte ao cliente Moz \" class=\"wp-image-40472\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form.png 971w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-300x237.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-768x607.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-215x170.png 215w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-776x614.png 776w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-865x684.png 865w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-655x518.png 655w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Moz-Contact-Page-Form-156x123.png 156w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><\/a><\/figure>\n\n\n\n<p>Dessa forma, os clientes podem entrar em contato com voc\u00ea de forma r\u00e1pida e conveniente sempre que tiverem uma d\u00favida. De fato, o e-mail \u00e9 o<a href=\"https:\/\/www.netomi.com\/email-customer-service\"><\/a> <a href=\"https:\/\/www.netomi.com\/email-customer-service\" target=\"_blank\" rel=\"noopener nofollow\">#1 m\u00e9todo de contato preferido pelos consumidores<\/a>.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-optimize-email-automation-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">configurar uma s\u00e9rie de e-mails<\/a> para manter contato regular com seus clientes.\u00a0<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e8bbf26cf578d4823f8d19f3b0b746fa\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-optimize-email-automation-for-your-membership-site\/\" class=\"button button-blue center\">>> READ MORE on How to Optimize Email Automation <\/a>\n<\/div>\n\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Blog_Articles\"><\/span>2. Artigos de blog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Blog articles give creators a podium to prove their niche expertise. Whether you\u2019re <a href=\"https:\/\/memberpress.com\/pt\/blog\/paywall-your-blog\/\" target=\"_blank\" rel=\"noopener\">propriet\u00e1rio de um neg\u00f3cio on-line<\/a> ou <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-for-bloggers\/\" target=\"_blank\" rel=\"noopener\">um comerciante afiliado<\/a>O blog permite que voc\u00ea cubra uma grande quantidade de informa\u00e7\u00f5es com conte\u00fado ilimitado.\u00a0<\/p>\n\n\n\n<p>Even though you\u2019re doing most of the talking, blog articles are still a great place to find and respond to reader engagement.\u00a0<\/p>\n\n\n\n<p>Uma se\u00e7\u00e3o de coment\u00e1rios no blog permite que os leitores fa\u00e7am perguntas e compartilhem suas ideias:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples.png\"><img decoding=\"async\" width=\"525\" height=\"761\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples.png\" alt=\"T\u00f3pico de coment\u00e1rios do blog MemberPress \" class=\"wp-image-40473\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples.png 525w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-207x300.png 207w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-117x170.png 117w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-424x614.png 424w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-472x684.png 472w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-357x518.png 357w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Blog-Comment-examples-108x156.png 108w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/a><figcaption class=\"wp-element-caption\">O gerente de conte\u00fado da MemberPress responde ao coment\u00e1rio de um cliente no blog<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Novamente, talvez voc\u00ea n\u00e3o consiga uma boa sess\u00e3o individual em um t\u00f3pico de postagem de blog, mas ainda pode se beneficiar de v\u00e1rias vozes.\u00a0<\/p>\n\n\n\n<p>For example, if you have several questions on a post, you could even write up a whole new blog article answering \u201cthe most asked questions about your business\u201d.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Discussion_Forums\"><\/span>3. F\u00f3runs de discuss\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por falar em v\u00e1rias vozes, um dos muitos benef\u00edcios de correr <a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-sites-101\/\">um site de associa\u00e7\u00e3o<\/a> (ou adicionar uma ao seu neg\u00f3cio existente) \u00e9 a comunidade que voc\u00ea cria.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/pt\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/\" target=\"_blank\" rel=\"noopener\">F\u00f3runs de discuss\u00e3o<\/a> provide the perfect way for community members to interact \u2013 learning from you and each other. The more topics you introduce, the more members you\u2019ll attract to participate in the discussion:\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme.jpg\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-1024x768.jpg\" alt=\"\" class=\"wp-image-40474\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-1024x768.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-300x225.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-768x576.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-227x170.jpg 227w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-819x614.jpg 819w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-912x684.jpg 912w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-691x518.jpg 691w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-156x117.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme-1080x810.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/forumpress-wordpress-forum-theme.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">F\u00f3rum de discuss\u00e3o Exemplo de t\u00f3picos <br><a href=\"https:\/\/athemes.com\/collections\/wordpress-forum-themes\/\" target=\"_blank\" rel=\"noopener nofollow\">FONTE DE IMAGEM<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong><em>Plataforma de b\u00f4nus:<\/em><\/strong> semelhantes aos f\u00f3runs de discuss\u00e3o s\u00e3o os aplicativos de mensagens instant\u00e2neas. Sobre <a href=\"https:\/\/www.statista.com\/statistics\/483255\/number-of-mobile-messaging-users-worldwide\/\" target=\"_blank\" rel=\"noopener nofollow\">3,09 bilh\u00f5es de usu\u00e1rios de smartphones<\/a> baixaram aplicativos de mensagens instant\u00e2neas em seus dispositivos m\u00f3veis. <\/p>\n\n\n\n<p>Ter a capacidade de participar de discuss\u00f5es na palma da sua m\u00e3o \u00e9 um divisor de \u00e1guas para voc\u00ea e seu p\u00fablico on-line.<\/p>\n\n\n\n<p>Discord is an excellent (and popular) instant messaging app for keeping in touch with your members. There\u2019s even a FREE plugin that makes it super easy to connect your MemberPress site with Discord. <\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_fbc5e62258395c57c5a13201cd068f77\" href=\"https:\/\/memberpress.com\/pt\/blog\/discord-announcement\/\" target=\"_blank\" class=\"button button-blue center\">Saiba mais e instale o plug-in Connect MemberPress to Discord<\/a>\n<\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example.png\"><img decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1024x666.png\" alt=\"\" class=\"wp-image-40475\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1024x666.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-300x195.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-768x500.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1536x999.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-2048x1332.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-261x170.png 261w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-840x546.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1051x684.png 1051w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1583x1030.png 1583w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-700x455.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-156x101.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/Discord-discussion-example-1080x703.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Servidores e t\u00f3picos de discuss\u00e3o do Discord<br><a href=\"https:\/\/discord.com\/safety\/360044149331-What-is-Discord\" target=\"_blank\" rel=\"noopener nofollow\">Fonte da imagem<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>When it comes to both discussion forums and instant messaging apps, it\u2019s next to impossible to respond to every comment. Instead, you can scroll through member conversations and stay up-to-date on what\u2019s being said on your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Social_Media\"><\/span>4. M\u00eddia social<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re looking for an audience to talk to, look no further than social media! Fitting to the name, social media is used by <a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/#:~:text=More%20than%20half%20of%20the,social%20media%20is%202h%2027m.\" target=\"_blank\" rel=\"noopener nofollow\">mais de 4,62 bilh\u00f5es de pessoas<\/a> para compartilhar, interagir e socializar on-line.<\/p>\n\n\n\n<p>Something important to keep in mind, social media engagement works fast! You only have a short amount of time between scrolls to catch a reader\u2019s attention.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram.png\"><img decoding=\"async\" width=\"923\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-923x1024.png\" alt=\"MemberPress Cole\u00e7\u00e3o de v\u00eddeos do Instagram \" class=\"wp-image-40478\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-923x1024.png 923w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-270x300.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-768x852.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-153x170.png 153w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-553x614.png 553w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-616x684.png 616w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-928x1030.png 928w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-467x518.png 467w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram-141x156.png 141w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/MemberPress-Instagram.png 949w\" sizes=\"(max-width: 923px) 100vw, 923px\" \/><\/a><\/figure>\n\n\n\n<p>That\u2019s why the best way to communicate on <a href=\"https:\/\/memberpress.com\/pt\/blog\/best-strategies-social-media-marketing\/\" target=\"_blank\" rel=\"noopener\">canais sociais<\/a> is through heavy use of visuals \u2013\u00a0<a href=\"https:\/\/memberpress.com\/pt\/blog\/tips-for-creating-great-visual-content\/\" target=\"_blank\" rel=\"noopener\"> imagens, v\u00eddeos, infogr\u00e1ficos, emojis<\/a> \u2013 anything that causes a reader to stop and spend an extra second to familiarize with your brand.\u00a0<\/p>\n\n\n\n<p>Ferramentas de design, como <a href=\"https:\/\/memberpress.com\/go\/canva\/main\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\">Canva <\/a>pode ajudar a ser a porta de entrada que leva o seu p\u00fablico de m\u00eddia social ao seu neg\u00f3cio on-line.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como o atendimento ao cliente influencia a confian\u00e7a na marca\u00a0\u00a0<\/h2>\n\n\n\n<p>It\u2019s easy to think of customer service as just the simple act of helping a customer solve a problem through a series of emails or over the phone \u2013 <strong>but it\u2019s so much more than that!<\/strong><\/p>\n\n\n\n<p><strong>Cada intera\u00e7\u00e3o que voc\u00ea tem com um cliente \u00e9 um reflexo do seu atendimento ao cliente!<\/strong><\/p>\n\n\n\n<p>E d\u00ea uma olhada nestes n\u00fameros <a href=\"https:\/\/blog.hubspot.com\/service\/customer-service-stats\" target=\"_blank\" rel=\"noopener nofollow\">coletadas pela HubSpot<\/a> showing how customer service affects a consumer\u2019s view of a company:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>90% dos americanos usam o atendimento ao cliente como um fator decisivo para fazer ou n\u00e3o neg\u00f3cios com uma empresa. (Fonte: <a href=\"https:\/\/clouddamcdnprodep.azureedge.net\/gdc\/gdcPiLLQw\/original?ocid=mkto_eml_EM582302A1LA1\" target=\"_blank\" rel=\"noopener nofollow\">Microsoft<\/a>)<\/li>\n\n\n\n<li>93% dos clientes provavelmente se tornar\u00e3o clientes recorrentes de empresas que oferecem excelente atendimento ao cliente. (fonte: <a href=\"https:\/\/blog.hubspot.com\/news-trends\/customer-acquisition-study\" target=\"_blank\" rel=\"noopener nofollow\">Pesquisa da HubSpot<\/a>)<\/li>\n\n\n\n<li>94% of American customers will recommend a company whose customer service rates are \u201cvery good\u201d. (source: <a href=\"https:\/\/success.qualtrics.com\/rs\/542-FMF-412\/images\/ROI%20of%20customer%20experience%202020.pdf\" target=\"_blank\" rel=\"noopener nofollow\">Instituto Qualtrics XM<\/a>)<\/li>\n\n\n\n<li>89% of companies that earn a \u201csignificantly above average\u201d customer experience ratting perform better financially than their competitors. (source: <a href=\"https:\/\/www.qualtrics.com\/m\/assets\/wp-content\/uploads\/2020\/04\/XMI_GlobalStateOfXM-2020.pdf\" target=\"_blank\" rel=\"noopener nofollow\">Instituto Qualtrics XM<\/a>)<\/li>\n<\/ul>\n\n\n\n<p>Estat\u00edsticas como essas mostram como \u00e9 importante tratar cada intera\u00e7\u00e3o com o cliente como uma chance de <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-build-credibility-for-your-membership-business\/\" target=\"_blank\" rel=\"noopener\">Crie a confian\u00e7a em sua marca<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_it_mean_for_a_customer_to_trust_your_brand\"><\/span>O que significa para um cliente confiar em sua marca?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After you\u2019ve had the chance to <a href=\"https:\/\/memberpress.com\/pt\/blog\/successful-membership-sites-are-all-about-engagement\/\" target=\"_blank\" rel=\"noopener\">interagir com seu p\u00fablico<\/a> e construir relacionamentos em v\u00e1rias plataformas diferentes, os clientes passam a confiar mais em sua marca.<\/p>\n\n\n\n<p><strong>When a customer trusts you, it means you\u2019ve delivered what you promised.<\/strong> Instances that prove you\u2019ve earned a customer\u2019s trust may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Repeti\u00e7\u00e3o de compras<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-reviews-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Avalia\u00e7\u00f5es positivas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pt\/blog\/powerful-ways-to-gather-customer-feedback-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Feedback do cliente <\/a><\/li>\n\n\n\n<li>Mensagens nas m\u00eddias sociais <\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n.jpg\"><img decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-1024x510.jpg\" alt=\"MemberPress Avalia\u00e7\u00e3o do cliente \" class=\"wp-image-40479\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-1024x510.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-300x150.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-768x383.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-341x170.jpg 341w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-840x419.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-700x349.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-156x78.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n-1080x538.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/08\/286959446_8029384060405345_5075514426004654885_n.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-customer-story-mymindfulmovement-watch-now\/\" target=\"_blank\" rel=\"noopener\">Veja como helen at mymindfulmovement usa o memberpress<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Earning your customer\u2019s trust is a huge accomplishment and shouldn\u2019t be taken lightly. Because the thing about trust is that it doesn\u2019t happen overnight. And trust that took years to gain, can also be broken with one wrong move.<\/p>\n\n\n\n<p>Ou, nesse caso, uma palavra errada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Service_Communication_Skills_in_action\"><\/span>Habilidades de comunica\u00e7\u00e3o no atendimento ao cliente em a\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Imagine que voc\u00ea tem um membro cuja assinatura est\u00e1 prestes a expirar. <\/p>\n\n\n\n<p>Das seguintes respostas de atendimento ao cliente abaixo, qual delas tem mais probabilidade de incentivar o cliente a renovar?<\/p>\n\n\n\n<p>\"<em>Sua associa\u00e7\u00e3o expira em 3 dias.<\/em>\"<\/p>\n\n\n\n<p>Ou<\/p>\n\n\n\n<p>\"<em>Oh no! Your membership is about to expire! Don\u2019t miss out on the amazing things happening in our online community. Renew your subscription today!<\/em> \"<\/p>\n\n\n\n<p>It\u2019s a no-brainer! The second <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-basics-of-conversion-worthy-membership-renewal-reminders\/\" target=\"_blank\" rel=\"noopener\">lembrete de renova\u00e7\u00e3o<\/a> obviamente tem uma chance maior de garantir um cliente recorrente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Improve_Your_Online_Customer_Service_Communication_Skills\"><\/span>Como melhorar suas habilidades de comunica\u00e7\u00e3o no atendimento ao cliente on-line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Apesar dos muitos benef\u00edcios que a comunica\u00e7\u00e3o on-line tem a oferecer, uma queda inevit\u00e1vel \u00e9 a falta de intera\u00e7\u00e3o face a face.<\/p>\n\n\n\n<p>Quando as dicas de comunica\u00e7\u00e3o verbal, como linguagem corporal e tom, n\u00e3o est\u00e3o presentes em uma conversa on-line, os leitores podem interpretar mal a sua mensagem.<\/p>\n\n\n\n<p>Portanto, o segredo para um excelente atendimento ao cliente \u00e9 incorporar t\u00e9cnicas de conversa\u00e7\u00e3o do mundo real. Em outras palavras, <strong>voc\u00ea precisa fazer com que uma conversa on-line pare\u00e7a o mais presencial poss\u00edvel.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>O que levar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s a fact: Communication is the key to brand success. And in today\u2019s digital world, effective communication in the most popular digital channels is essential to building brand trust \u2013 whatever business you\u2019re in.<\/p>\n\n\n\n<p>Whether you need to brush up on inspiring ways to communicate with your employees, or you\u2019re looking for customer service communication best practices, the tools and tricks above should set you on the right course.<\/p>\n\n\n\n<p>And if you think you might benefit from a deep dive into effective online communication (and who wouldn\u2019t?), hop over to <a href=\"https:\/\/triviumu.com\/\" target=\"_blank\" rel=\"noopener\">TriviumU<\/a>, and sign up. You\u2019ve got nothing to lose but a bit of performance anxiety!<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caractere cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Between team meetings, responding to emails, writing out course content, brainstorming blog posts, recording podcasts, chatting with coworkers, and taking phone calls, your entire day consists of communication. But how often do you speak directly to your customers? And how are you speaking to them? 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