{"id":40152,"date":"2022-09-22T05:00:00","date_gmt":"2022-09-22T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=40152"},"modified":"2022-11-16T15:13:25","modified_gmt":"2022-11-16T22:13:25","slug":"optimizing-mobile-content-through-the-power-of-seo","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/optimizing-mobile-content-through-the-power-of-seo\/","title":{"rendered":"Como tornar seu site WordPress compat\u00edvel com dispositivos m\u00f3veis"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p>A otimiza\u00e7\u00e3o de mecanismos de busca (SEO) \u00e9 um componente essencial de qualquer campanha de marketing digital. Uma estrat\u00e9gia s\u00f3lida de SEO melhora a visibilidade do site, ajudando-o a obter uma classifica\u00e7\u00e3o mais elevada nos mecanismos de pesquisa.\u00a0\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a0b0ef68bb3a\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0b0ef68bb3a\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimizing-mobile-content-through-the-power-of-seo\/#What_is_Mobile_SEO\" >O que \u00e9 SEO para celular?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimizing-mobile-content-through-the-power-of-seo\/#Why_is_SEO_Optimization_Important_for_Mobile_Benefits\" >Por que a otimiza\u00e7\u00e3o de SEO \u00e9 importante para dispositivos m\u00f3veis (+ benef\u00edcios)?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimizing-mobile-content-through-the-power-of-seo\/#Googles_Mobile-First_Index\" >\u00cdndice Mobile-First do Google\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimizing-mobile-content-through-the-power-of-seo\/#How_to_Optimize_Your_WordPress_Site_for_Mobile_SEO\" >Como otimizar seu site WordPress para SEO m\u00f3vel\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimizing-mobile-content-through-the-power-of-seo\/#1_Check_How_Mobile-Friendly_Your_Site_Is\" >1. Verifique se seu site \u00e9 compat\u00edvel com dispositivos m\u00f3veis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimizing-mobile-content-through-the-power-of-seo\/#2_Perform_a_Technical_SEO_Inspection\" >2. Realizar uma inspe\u00e7\u00e3o t\u00e9cnica de SEO\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimizing-mobile-content-through-the-power-of-seo\/#3_Improve_Mobile_Site_Loading_Times\" >3. Melhorar o tempo de carregamento do site m\u00f3vel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimizing-mobile-content-through-the-power-of-seo\/#4_Optimize_Mobile_User_Experience\" >4. Otimize a experi\u00eancia do usu\u00e1rio m\u00f3vel\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimizing-mobile-content-through-the-power-of-seo\/#5_Optimize_for_Mobile_Search\" >5. Otimize para a pesquisa em dispositivos m\u00f3veis\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimizing-mobile-content-through-the-power-of-seo\/#6_Optimize_Content_for_Mobile\" >6. Otimize o conte\u00fado para celular\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/optimizing-mobile-content-through-the-power-of-seo\/#Takeaway\" >Para levar\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Classifica\u00e7\u00f5es mais altas significam mais tr\u00e1fego e mais oportunidades de rentabilizar seu neg\u00f3cio.\u00a0<\/p>\n\n\n\n<p>Atualmente, os telefones celulares geram mais da metade do tr\u00e1fego de sites em todo o mundo. Portanto, \u00e9 essencial garantir que seu site WordPress seja compat\u00edvel com dispositivos m\u00f3veis, assim como o SEO para dispositivos m\u00f3veis.\u00a0<\/p>\n\n\n\n<p>Neste artigo, abordaremos o que \u00e9 SEO m\u00f3vel e os benef\u00edcios de otimizar o conte\u00fado da web para uma melhor experi\u00eancia m\u00f3vel. <\/p>\n\n\n\n<p>Em seguida, vamos gui\u00e1-lo pelas seis etapas para otimizar seu site WordPress e colocar seu neg\u00f3cio de assinaturas nas m\u00e3os de usu\u00e1rios m\u00f3veis em todos os lugares!\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Mobile_SEO\"><\/span>O que \u00e9 SEO para celular?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>SEO m\u00f3vel \u00e9 exatamente o que o nome indica: otimizar o conte\u00fado do seu site para dispositivos m\u00f3veis, como smartphones e tablets. O objetivo \u00e9 melhorar a experi\u00eancia dos usu\u00e1rios m\u00f3veis e aumentar a visibilidade do seu site nas p\u00e1ginas de resultados dos mecanismos de busca (SERPs).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Mobile-Friendly-MemberPress.png\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Mobile-Friendly-MemberPress-1024x576.png\" alt=\"Telefone celular Usu\u00e1rio de smartphone\" class=\"wp-image-42769\" width=\"588\" height=\"330\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Mobile-Friendly-MemberPress-1024x576.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Mobile-Friendly-MemberPress-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Mobile-Friendly-MemberPress-768x432.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Mobile-Friendly-MemberPress-50x28.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Mobile-Friendly-MemberPress-302x170.png 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Mobile-Friendly-MemberPress-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Mobile-Friendly-MemberPress-700x393.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Mobile-Friendly-MemberPress-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Mobile-Friendly-MemberPress.png 1080w\" sizes=\"(max-width: 588px) 100vw, 588px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_SEO_Optimization_Important_for_Mobile_Benefits\"><\/span>Por que a otimiza\u00e7\u00e3o de SEO \u00e9 importante para dispositivos m\u00f3veis (+ benef\u00edcios)?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como mencionamos anteriormente, o tr\u00e1fego m\u00f3vel agora \u00e9 respons\u00e1vel por <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" target=\"_blank\" rel=\"noopener nofollow\">54.4%<\/a> de todo o tr\u00e1fego dos mecanismos de pesquisa. E com a pessoa m\u00e9dia gastando <a href=\"https:\/\/www.statista.com\/statistics\/1224510\/time-spent-per-day-on-smartphone-us\/\" target=\"_blank\" rel=\"noopener nofollow\">at\u00e9 6 horas<\/a> no celular todos os dias, isso \u00e9 tempo suficiente para que sua empresa apare\u00e7a na tela deles ao longo do dia.\u00a0<\/p>\n\n\n\n<p>Trabalhar para tirar parte desse tempo de tela pode trazer benef\u00edcios adicionais, como:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mais impress\u00f5es<\/strong>. As buscas em celulares ganharam um enorme <a href=\"https:\/\/www.seoclarity.net\/mobile-desktop-ctr-study-11302\/\" target=\"_blank\" rel=\"noopener nofollow\">85.8%<\/a> mais impress\u00f5es do que os sites para desktop. Portanto, as empresas que oferecem uma experi\u00eancia de usu\u00e1rio m\u00f3vel perfeita podem aumentar o reconhecimento da marca e as vendas.<\/li>\n\n\n\n<li><strong>Aumentar o tempo de espera.<\/strong> O tempo de perman\u00eancia \u00e9 o tempo que um usu\u00e1rio individual passa no seu site. Com o telefone na m\u00e3o e nada mais para fazer, os usu\u00e1rios m\u00f3veis podem passar horas explorando o seu site.\u00a0<\/li>\n\n\n\n<li><strong>Impulsionar a pesquisa por voz.<\/strong> A pesquisa por voz permite que os usu\u00e1rios pesquisem informa\u00e7\u00f5es falando em vez de digitando (pense na Alexa da Amazon ou na Siri da Apple). A maioria das pesquisas por voz ocorre em smartphones \u2013 <a href=\"https:\/\/blog.adobe.com\/en\/2019\/07\/22\/voice-assistant-statistics-trends-2019#gs.8m4qf5\" target=\"_blank\" rel=\"noopener nofollow\">85%<\/a>De fato.<\/li>\n<\/ul>\n\n\n\n<p>A otimiza\u00e7\u00e3o m\u00f3vel SEO tamb\u00e9m mant\u00e9m voc\u00ea em conformidade com o \u00edndice mobile-first do Google, que favorece sites otimizados para dispositivos m\u00f3veis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00cdndice Mobile-First do Google\u00a0<\/h3>\n\n\n\n<p>Antes, o Google usava uma mistura de vers\u00f5es de site para desktop e para celular para indexar o conte\u00fado para SERPs. Os usu\u00e1rios de desktop obtinham resultados para desktop e os usu\u00e1rios de celular obtinham resultados para celular.\u00a0<\/p>\n\n\n\n<p>Agora, o Google usa apenas a vers\u00e3o para celular para indexa\u00e7\u00e3o, de modo que as pesquisas para desktop tamb\u00e9m retornam resultados para celular. Isso significa que seus sites para celular e desktop devem ter conte\u00fado e metadados id\u00eanticos.\u00a0<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e05b915a4d76ae5f485fb0e46972ffa1\" href=\"https:\/\/www.semrush.com\/blog\/mobile-first-indexiing\/\" rel=\"nofollow\" target=\"_blank\" class=\"button button-blue center\">Leia mais sobre o \u00cdndice Mobile-First do Google pela Semrush &gt;&gt;<\/a>\n<\/div>\n\n\n\n\n<p>Mais importante ainda, as empresas que n\u00e3o realizarem otimiza\u00e7\u00e3o m\u00f3vel de SEO acabar\u00e3o no final das classifica\u00e7\u00f5es SERP.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como otimizar seu site WordPress para SEO m\u00f3vel\u00a0<\/h2>\n\n\n\n<p>Para otimizar o site da sua empresa para SEO m\u00f3vel, voc\u00ea deve seguir estas seis etapas:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Check_How_Mobile-Friendly_Your_Site_Is\"><\/span>1. Verifique se seu site \u00e9 compat\u00edvel com dispositivos m\u00f3veis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Uma maneira r\u00e1pida e simples de verificar se o seu site \u00e9 compat\u00edvel com dispositivos m\u00f3veis \u00e9 abrir o site em um telefone celular. Al\u00e9m disso, h\u00e1 uma variedade de ferramentas para ajud\u00e1-lo a testar mais recursos de acessibilidade m\u00f3vel.\u00a0<\/p>\n\n\n\n<p>O Google Search Console \u00e9 uma dessas ferramentas. Com ele, voc\u00ea pode obter mais insights usando seu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/6352293?hl=en&ref_topic=9384213\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Teste de compatibilidade com dispositivos m\u00f3veis<\/strong>:<\/a> Cole o URL do seu site (ou trecho de c\u00f3digo) na pesquisa <a href=\"https:\/\/memberpress.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> e clique em \u201cTestar URL\u201d. Ap\u00f3s alguns minutos, ser\u00e1 exibida uma captura de tela mostrando como o seu site aparece em um dispositivo m\u00f3vel, bem como uma lista de quaisquer problemas de usabilidade m\u00f3vel.\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9063469?hl=en\" target=\"_blank\" rel=\"noopener nofollow\"><strong>Relat\u00f3rio de usabilidade m\u00f3vel:<\/strong><\/a> Detalha quantos erros existem, de que tipo s\u00e3o e quais p\u00e1ginas s\u00e3o afetadas.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9679690?hl=en\" target=\"_blank\" rel=\"noopener nofollow\">Relat\u00f3rio de estat\u00edsticas de rastreamento:<\/a> <\/strong>Este relat\u00f3rio \u00e9 mais voltado para usu\u00e1rios avan\u00e7ados da web com sites que t\u00eam mais de mil p\u00e1ginas. Ele fornece estat\u00edsticas sobre o hist\u00f3rico de rastreamento do Google e quaisquer problemas encontrados em seu site.\u00a0<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/GSC-Image.png\"><img decoding=\"async\" width=\"400\" height=\"266\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/GSC-Image.png\" alt=\"Teste de compatibilidade com dispositivos m\u00f3veis do Google Search Console \" class=\"wp-image-42768\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/GSC-Image.png 400w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/GSC-Image-300x200.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/GSC-Image-256x170.png 256w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/GSC-Image-156x104.png 156w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/developers.google.com\/search\/blog\/2016\/05\/a-new-mobile-friendly-testing-tool\" target=\"_blank\" rel=\"noopener nofollow\">Fonte da imagem<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">2. Realizar uma inspe\u00e7\u00e3o t\u00e9cnica de SEO\u00a0<\/h3>\n\n\n\n<p>Em seguida, voc\u00ea deve realizar uma inspe\u00e7\u00e3o t\u00e9cnica de SEO para verificar o software, os servi\u00e7os e os arquivos do seu site.\u00a0<\/p>\n\n\n\n<p>Para melhorar a velocidade e o desempenho do site, voc\u00ea deve:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obter um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-add-ssl-to-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Certificado SSL<\/a> para seu site (j\u00e1 que o Google prioriza sites para celular com endere\u00e7os HTTPS).<\/li>\n\n\n\n<li>Use dados estruturados e tags de esquema para ajudar o Google a entender o conte\u00fado da sua p\u00e1gina.<\/li>\n\n\n\n<li>Otimize o conte\u00fado da p\u00e1gina <a href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-images-seo\/\" target=\"_blank\" rel=\"noopener\">redu\u00e7\u00e3o do tamanho da imagem<\/a> e minimizando o conte\u00fado de v\u00eddeo.<\/li>\n\n\n\n<li>Use links internos para <a href=\"https:\/\/prettylinks.com\/blog\/how-to-automatically-replace-keywords-and-urls-using-pretty-links\/\" target=\"_blank\" rel=\"noopener\">melhorar as classifica\u00e7\u00f5es de palavras-chave<\/a> e visibilidade da p\u00e1gina.<\/li>\n\n\n\n<li>Compacte o c\u00f3digo do site e remova trechos de c\u00f3digo n\u00e3o essenciais.<\/li>\n\n\n\n<li>Use t\u00edtulos como h1, h2 e h3 para estruturar seu conte\u00fado.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/seo-site-features-1.png\"><img decoding=\"async\" width=\"1003\" height=\"548\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/seo-site-features-1.png\" alt=\"Dados recentes do XChalk sobre % de sites de PMEs com recursos de SEO\" class=\"wp-image-42771\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/seo-site-features-1.png 1003w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/seo-site-features-1-300x164.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/seo-site-features-1-768x420.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/seo-site-features-1-50x27.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/seo-site-features-1-311x170.png 311w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/seo-site-features-1-840x459.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/seo-site-features-1-700x382.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/seo-site-features-1-156x85.png 156w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/freshchalk.com\/blog\/150k-small-business-website-teardown-2019\" target=\"_blank\" rel=\"noopener nofollow\">Fonte da imagem<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Improve_Mobile_Site_Loading_Times\"><\/span>3. Melhorar o tempo de carregamento do site m\u00f3vel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Melhorar a velocidade de carregamento da p\u00e1gina m\u00f3vel \u00e9 uma parte crucial do SEO m\u00f3vel. O Google usa o tempo de carregamento da p\u00e1gina como um fator de classifica\u00e7\u00e3o, portanto, os sites com tempos de carregamento lentos t\u00eam classifica\u00e7\u00e3o inferior.\u00a0<\/p>\n\n\n\n<p>E mais, <a href=\"https:\/\/www.goodfirms.co\/resources\/web-design-research-small-business\">88.5%<\/a> dos web designers afirmam que a velocidade lenta do site \u00e9 o principal motivo pelo qual os visitantes abandonam um site. Se muitas pessoas abandonarem seu site, isso tamb\u00e9m afetar\u00e1 sua classifica\u00e7\u00e3o.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/improve-site-speed.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/improve-site-speed-1024x576.jpg\" alt=\"Como melhorar a velocidade do seu site WordPress MemberPress Blog \" class=\"wp-image-33104\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/improve-site-speed-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/improve-site-speed-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/improve-site-speed-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/improve-site-speed-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/improve-site-speed-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/improve-site-speed-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/improve-site-speed-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/improve-site-speed-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/improve-site-speed-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/01\/improve-site-speed.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/improve-wordpress-website-speed\/?utm_source=rss&utm_medium=rss&utm_campaign=improve-wordpress-website-speed\" target=\"_blank\" rel=\"noopener\">LEIA &gt;&gt; Como melhorar a velocidade do seu site WordPress<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>O ideal \u00e9 que a velocidade da p\u00e1gina m\u00f3vel esteja entre 0,5 e dois segundos. Para verificar a velocidade do seu site, voc\u00ea pode usar <a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noopener nofollow\">Google PageSpeed Insights<\/a>.\u00a0<\/p>\n\n\n\n<p>O PageSpeed tamb\u00e9m sugere maneiras de melhorar o tempo de carregamento. Por exemplo, compactar imagens, usar o cache do navegador e remover pop-ups e extens\u00f5es desnecess\u00e1rios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Otimize a experi\u00eancia do usu\u00e1rio m\u00f3vel\u00a0<\/h3>\n\n\n\n<p>Al\u00e9m da velocidade de carregamento r\u00e1pida, os elementos do site, como design, navega\u00e7\u00e3o, capacidade de resposta, legibilidade e pop-ups, tamb\u00e9m afetam a experi\u00eancia do usu\u00e1rio m\u00f3vel.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Design<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.goodfirms.co\/resources\/web-design-research-small-business\" target=\"_blank\" rel=\"noopener nofollow\">84.6%<\/a> dos web designers afirmam que o web design lotado \u00e9 o erro mais comum que as empresas cometem. O design para celular deve ser minimalista e, ao mesmo tempo, maximizar a acessibilidade do conte\u00fado.\u00a0<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_3dad5f12c9f091646d14f7cd9db43e23\" href=\"https:\/\/memberpress.com\/pt\/blog\/could-your-membership-sites-design-be-turning-potential-members-off\/\" target=\"_blank\" class=\"button button-blue center\">LEIA &gt;&gt; O design do seu site de membros pode estar afastando membros em potencial?<\/a>\n<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">Navega\u00e7\u00e3o\u00a0<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.goodfirms.co\/resources\/web-design-research-small-business\">61.5%<\/a> dos designers afirmam que uma navega\u00e7\u00e3o mal projetada \u00e9 outra das principais raz\u00f5es pelas quais os visitantes abandonam um site. Portanto, \u00e9 essencial acertar na implementa\u00e7\u00e3o de elementos de design f\u00e1ceis, tais como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os bot\u00f5es e menus devem corresponder ao tamanho da tela do dispositivo.<\/li>\n\n\n\n<li>Voc\u00ea deve evitar p\u00e1ginas intermedi\u00e1rias e outras etapas desnecess\u00e1rias.<\/li>\n<\/ul>\n\n\n\n<p>Os menus hamb\u00farguer (\u2630) tamb\u00e9m s\u00e3o uma escolha popular, pois deixam suas p\u00e1ginas organizadas e facilitam a navega\u00e7\u00e3o dos visitantes em seu site.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Mobile-Friendly-Design.png\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Mobile-Friendly-Design-1024x576.png\" alt=\"MemberPress Layout de design compat\u00edvel com dispositivos m\u00f3veis\" class=\"wp-image-42772\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Mobile-Friendly-Design-1024x576.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Mobile-Friendly-Design-300x169.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Mobile-Friendly-Design-768x432.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Mobile-Friendly-Design-302x170.png 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Mobile-Friendly-Design-840x472.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Mobile-Friendly-Design-700x393.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Mobile-Friendly-Design-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Mobile-Friendly-Design.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Capacidade de resposta\u00a0<\/h4>\n\n\n\n<p>Responsivo <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-start-a-membership-site-to-sell-art-and-design\/\" target=\"_blank\" rel=\"noopener\">web design<\/a> permite que os sites se adaptem automaticamente a diferentes tamanhos, resolu\u00e7\u00f5es e orienta\u00e7\u00f5es de tela. Isso inclui as fontes, imagens e elementos de design din\u00e2mico de um site.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.goodfirms.co\/resources\/web-design-research-small-business\">73.1%<\/a> dos designers afirmam que uma configura\u00e7\u00e3o de web design n\u00e3o responsiva \u00e9 o principal motivo pelo qual os visitantes abandonam um site. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Reasons-why-website-visitors-leave.jpg\"><img decoding=\"async\" width=\"1024\" height=\"541\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Reasons-why-website-visitors-leave-1024x541.jpg\" alt=\"Motivos pelos quais os visitantes do site saem\" class=\"wp-image-52953\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Reasons-why-website-visitors-leave-1024x541.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Reasons-why-website-visitors-leave-300x159.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Reasons-why-website-visitors-leave-768x406.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Reasons-why-website-visitors-leave-322x170.jpg 322w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Reasons-why-website-visitors-leave-840x444.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Reasons-why-website-visitors-leave-1216x643.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Reasons-why-website-visitors-leave-700x370.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Reasons-why-website-visitors-leave-156x82.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Reasons-why-website-visitors-leave-1080x571.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Reasons-why-website-visitors-leave.jpg 1326w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.goodfirms.co\/resources\/web-design-research-small-business\">Fonte da imagem<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Em contrapartida, a configura\u00e7\u00e3o de um site responsivo melhora a experi\u00eancia do usu\u00e1rio e o tempo de perman\u00eancia.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Legibilidade\u00a0<\/h4>\n\n\n\n<p>Voc\u00ea tamb\u00e9m precisa garantir que o conte\u00fado no celular seja leg\u00edvel. Afinal, os usu\u00e1rios de celular n\u00e3o querem perder tempo ampliando e reduzindo a tela para ler seu site. Portanto, voc\u00ea deve:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mantenha os par\u00e1grafos curtos.<\/li>\n\n\n\n<li>Use fontes claras e grandes (cerca de 14px a 16px).<\/li>\n\n\n\n<li>Maximize o contraste entre o texto e o plano de fundo.<\/li>\n<\/ul>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_2e03c2670f8f3a7048739e377fdaae85\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-great-blog-content\/\" target=\"_blank\" class=\"button button-blue center\">LEIA &gt;&gt; Como criar um \u00f3timo conte\u00fado para blogs<\/a>\n<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">Pop-ups<\/h4>\n\n\n\n<p>Por fim, voc\u00ea precisa tornar seus pop-ups compat\u00edveis com dispositivos m\u00f3veis. <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-pop-ups-to-help-grow-your-membership-subscriber-numbers\/\" target=\"_blank\" rel=\"noopener\">Use pop-ups com modera\u00e7\u00e3o<\/a> e facilitar para os usu\u00e1rios se livrarem deles. Al\u00e9m disso, evite an\u00fancios intersticiais e pop-ups que cubram a tela inteira.\u00a0<\/p>\n\n\n\n<p>O Google permite os seguintes pop-ups:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cookie, idade ou verifica\u00e7\u00e3o legal.<\/li>\n\n\n\n<li>Caixas de entrada ou de registro.<\/li>\n\n\n\n<li>Pop-ups que s\u00e3o f\u00e1ceis de descartar.<\/li>\n<\/ul>\n\n\n\n<p>Portanto, se voc\u00ea quiser anunciar sua excelente <a href=\"https:\/\/www.8x8.com\/s\/business-phone-plans\" target=\"_blank\" rel=\"noopener nofollow\">planos telef\u00f4nicos comerciais<\/a>, Certifique-se de seguir as regras do Google para pop-ups. Caso contr\u00e1rio, sua classifica\u00e7\u00e3o poder\u00e1 ser prejudicada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Otimize para a pesquisa em dispositivos m\u00f3veis\u00a0<\/h3>\n\n\n\n<p>Voc\u00ea tamb\u00e9m precisa otimizar seu site para a pesquisa em dispositivos m\u00f3veis. Isso inclui pesquisas locais e pesquisas por voz.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pesquisas locais<\/h4>\n\n\n\n<p>Uma grande parte da revolu\u00e7\u00e3o da pesquisa m\u00f3vel s\u00e3o as pesquisas locais. Por exemplo, mais de <a href=\"https:\/\/www.statista.com\/statistics\/315709\/online-local-business-search-frequency-us-canada\/\" target=\"_blank\" rel=\"noopener nofollow\">um ter\u00e7o<\/a> dos usu\u00e1rios da Internet pesquisam uma empresa local v\u00e1rias vezes por semana. <\/p>\n\n\n\n<p>O Google prioriza os resultados locais nas SERPs, portanto, voc\u00ea deve melhorar sua <a href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-local-seo\/\" target=\"_blank\" rel=\"noopener\">SEO local<\/a> por:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Registro em <a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener nofollow\">Google Meu Neg\u00f3cio<\/a> e preencher suas informa\u00e7\u00f5es de contato, URL e outros detalhes.<\/li>\n\n\n\n<li>Solicitar aos clientes que <a href=\"https:\/\/memberpress.com\/pt\/blog\/powerful-ways-to-gather-customer-feedback-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\">Analise seu neg\u00f3cio<\/a>. Afinal, as empresas com 4-5 estrelas s\u00e3o classificadas <a href=\"https:\/\/freshchalk.com\/blog\/150k-small-business-website-teardown-2019\" target=\"_blank\" rel=\"noopener nofollow\">quatro lugares<\/a> mais altas do que aquelas com 3-4 estrelas.<\/li>\n\n\n\n<li>Cria\u00e7\u00e3o de uma estrat\u00e9gia de conte\u00fado para o mercado local.<\/li>\n\n\n\n<li>Listar sua empresa em diret\u00f3rios locais.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pesquisas por voz\u00a0<\/h4>\n\n\n\n<p>A pesquisa por voz \u00e9 atualmente um dos tipos de pesquisa que mais crescem. Para colher seus benef\u00edcios, voc\u00ea precisa realizar a otimiza\u00e7\u00e3o da pesquisa por voz, que inclui:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use palavras-chave de perguntas, como \u201c<a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-memberpress-to-set-up-a-wordpress-membership-site-in-5-minutes\/\" target=\"_blank\" rel=\"noopener\">Como configurar um site de associa\u00e7\u00e3o com o WordPress<\/a>\".<\/li>\n\n\n\n<li>Incluir <a href=\"https:\/\/prettylinks.com\/blog\/improve-seo-through-permalinks\/\" target=\"_blank\" rel=\"noopener\">palavras-chave de cauda longa<\/a> e frases.<\/li>\n\n\n\n<li>Escreva respostas para perguntas comuns, como ofertas ou eventos futuros.<\/li>\n\n\n\n<li>Mantenha as respostas com cerca de 29 palavras (a m\u00e9dia para resultados de pesquisa por voz).<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Types-of-voice-search-US.png\"><img decoding=\"async\" width=\"700\" height=\"500\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Types-of-voice-search-US.png\" alt=\"Tipos de pesquisa por voz nos EUA\" class=\"wp-image-52955\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Types-of-voice-search-US.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Types-of-voice-search-US-300x214.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Types-of-voice-search-US-238x170.png 238w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Types-of-voice-search-US-156x111.png 156w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.digitalgyd.com\/voice-search-statistics\/\">Fonte da imagem<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">6. Otimize o conte\u00fado para celular\u00a0<\/h3>\n\n\n\n<p>Para otimizar sua estrat\u00e9gia de conte\u00fado para dispositivos m\u00f3veis, voc\u00ea deve continuar a seguir as pr\u00e1ticas regulares de SEO, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Escrever t\u00edtulos e descri\u00e7\u00f5es clic\u00e1veis.<\/li>\n\n\n\n<li>Incluindo backlinks e <a href=\"https:\/\/respona.com\/blog\/editorial-links\/\" target=\"_blank\" rel=\"noopener nofollow\">links editoriais<\/a> para aumentar sua autoridade de dom\u00ednio.<\/li>\n\n\n\n<li>Classifica\u00e7\u00e3o para palavras-chave populares e de cauda longa.<\/li>\n\n\n\n<li>Escrever conte\u00fado detalhado sobre t\u00f3picos populares.<\/li>\n\n\n\n<li>Incentivar as pessoas a compartilhar conte\u00fado incluindo bot\u00f5es de m\u00eddia social.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Tags de t\u00edtulo e descri\u00e7\u00f5es\u00a0<\/h4>\n\n\n\n<p>Voc\u00ea tamb\u00e9m deve otimizar o conte\u00fado m\u00f3vel com tags de t\u00edtulo e meta descri\u00e7\u00f5es. Elas ajudam os usu\u00e1rios a encontrar conte\u00fado relevante. 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