{"id":41359,"date":"2022-10-18T05:00:00","date_gmt":"2022-10-18T11:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=41359"},"modified":"2025-03-19T05:59:46","modified_gmt":"2025-03-19T09:59:46","slug":"start-handyman-business-wordpress","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/start-handyman-business-wordpress\/","title":{"rendered":"Como iniciar um neg\u00f3cio de faz-tudo com o WordPress (em 4 etapas)"},"content":{"rendered":"<p>Se voc\u00ea ainda estiver <strong>publica\u00e7\u00e3o de folhetos<\/strong> em sua vizinhan\u00e7a para anunciar seus servi\u00e7os de faz-tudo, voc\u00ea provavelmente n\u00e3o est\u00e1 conseguindo muitos clientes.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a2dc8b17df1a\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2dc8b17df1a\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/start-handyman-business-wordpress\/#Tools_Youll_Need\" >Ferramentas que voc\u00ea precisar\u00e1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/start-handyman-business-wordpress\/#Why_You_Should_Start_a_Handyman_Business_Website_with_WordPress\" >Por que voc\u00ea deve iniciar um site de neg\u00f3cios para faz-tudo com o WordPress<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/start-handyman-business-wordpress\/#You_Benefit_from_Local_Search\" >Voc\u00ea se beneficia da pesquisa local<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/start-handyman-business-wordpress\/#Its_Scalable_because_you_avoid_third-party_fees\" >\u00c9 escal\u00e1vel (porque voc\u00ea evita taxas de terceiros)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/start-handyman-business-wordpress\/#Other_monetization_opportunities\" >Outras oportunidades de monetiza\u00e7\u00e3o<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/start-handyman-business-wordpress\/#How_to_Start_a_Handyman_Business_With_WordPress_In_4_Steps\" >Como iniciar um neg\u00f3cio de faz-tudo com o WordPress (em 4 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/start-handyman-business-wordpress\/#Step_1_Consider_Narrowing_Your_Niche\" >Etapa 1 Considere a possibilidade de restringir seu nicho<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/start-handyman-business-wordpress\/#Step_2_Create_a_WordPress_Website\" >Etapa 2 Criar um site WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/start-handyman-business-wordpress\/#Step_3_Highlight_Your_Services\" >Etapa 3 Destaque seus servi\u00e7os<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/start-handyman-business-wordpress\/#Step_4_Create_Members-Only_Content\" >Etapa 4 Criar conte\u00fado exclusivo para membros<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/start-handyman-business-wordpress\/#Conclusion\" >Conclus\u00e3o<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/start-handyman-business-wordpress\/#Ready_to_Take_Your_Business_Online\" >Pronto para colocar seu neg\u00f3cio on-line?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/flyer-flyers.gif\"><img decoding=\"async\" width=\"220\" height=\"124\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/flyer-flyers.gif\" alt=\"Imagem GIF de uma mulher enchendo panfletos em caixas de correio\" class=\"wp-image-44662\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>Na verdade, voc\u00ea deve estar come\u00e7ando a perceber que, sem um site, pode ser dif\u00edcil expandir seus neg\u00f3cios e aumentar seus lucros de forma significativa.<\/p>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode estar pensando que criar um site \u00e9 demorado e caro, certo?<\/p>\n\n\n\n<p>Bem, h\u00e1 boas not\u00edcias. Com o WordPress, voc\u00ea pode colocar sua empresa de servi\u00e7os manuais on-line em pouco tempo, por muito <strong>pouco investimento<\/strong>. <\/p>\n\n\n\n<p>Desde que voc\u00ea tenha o <strong>ferramentas certas<\/strong>.<\/p>\n\n\n\n<p>Nesta postagem, explicaremos exatamente <strong>o que <\/strong>Essas ferramentas s\u00e3o. Tamb\u00e9m discutiremos <strong>por que <\/strong>voc\u00ea deve considerar a possibilidade de criar seu pr\u00f3prio neg\u00f3cio on-line, e n\u00f3s lhe mostraremos <strong>como <\/strong>para iniciar um neg\u00f3cio de faz-tudo com o WordPress on-line. <\/p>\n\n\n\n<p>Ent\u00e3o, vamos nos mexer! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tools_Youll_Need\"><\/span>Ferramentas que voc\u00ea precisar\u00e1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ao trabalhar com as m\u00e3os, a plaina ou o alicate certos podem fazer toda a diferen\u00e7a. O mesmo vale para as ferramentas que voc\u00ea usa para criar seu neg\u00f3cio on-line. Voc\u00ea precisa usar as melhores.<\/p>\n\n\n\n<p>O mais legal \u00e9 que <em>o mais caro<\/em> n\u00e3o significa necessariamente <em>o melhor<\/em> quando se trata de ferramentas de cria\u00e7\u00e3o de sites. <\/p>\n\n\n\n<p>O seguinte <strong>3 ferramentas<\/strong> n\u00e3o s\u00e3o apenas os <strong>mais confi\u00e1vel e amplamente utilizado<\/strong>, eles tamb\u00e9m s\u00e3o alguns dos <strong>mais econ\u00f4mico<\/strong> por a\u00ed:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>WordPress <\/strong>- o principal sistema de gerenciamento de conte\u00fado (CMS)<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noopener\" title=\"MemberPress\">MemberPress<\/a><\/strong> - o plug-in de monetiza\u00e7\u00e3o e site de associa\u00e7\u00e3o do WordPress mais popular e abrangente do mundo<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/simplyscheduleappointments.com\/ref\/memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"Agendamento simples de consultas\">Agendamento simples de consultas<\/a><\/strong> - o melhor plugin de agendamento de compromissos para pequenas empresas<\/li>\n<\/ol>\n\n\n\n<p>Isso \u00e9 tudo o que voc\u00ea precisa para comercializar e vender seus servi\u00e7os on-line. Veremos como fazer isso daqui a pouco. Mas primeiro vamos falar sobre <strong>por que voc\u00ea pode querer<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Should_Start_a_Handyman_Business_Website_with_WordPress\"><\/span>Por que voc\u00ea deve iniciar um site de neg\u00f3cios para faz-tudo com o WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se voc\u00ea ainda est\u00e1 lendo esta publica\u00e7\u00e3o, provavelmente se enquadra em uma de duas categorias:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Voc\u00ea est\u00e1 <strong>j\u00e1 <em>em execu\u00e7\u00e3o <\/em>um neg\u00f3cio de faz-tudo<\/strong><\/li>\n\n\n\n<li>Voc\u00ea est\u00e1 <strong>interessado em <em>in\u00edcio <\/em>um neg\u00f3cio de faz-tudo<\/strong><\/li>\n<\/ol>\n\n\n\n<p>De qualquer forma, o on-line \u00e9 o \u00fanico caminho a seguir se voc\u00ea quiser <strong>ter sucesso na economia moderna<\/strong>.<\/p>\n\n\n\n<p>Here's why\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_Benefit_from_Local_Search\"><\/span>Voc\u00ea se beneficia da pesquisa local<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Voc\u00ea provavelmente j\u00e1 ouviu a frase <a href=\"https:\/\/moz.com\/learn\/seo\/what-is-local-search-marketing-seo\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">SEO local<\/a>. \u00c9 a pr\u00e1tica de otimizar seu site para pesquisas locais, e \u00e9 uma <strong>muito importante<\/strong> para pequenas empresas.<\/p>\n\n\n\n<p>De todas as pessoas que fazem pesquisas locais on-line, <a href=\"https:\/\/www.feedthebot.org\/local-seo-stats\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><strong>88%<\/strong> alcan\u00e7ar<\/a> para uma empresa relacionada a essas pesquisas em um dia. E quase <a href=\"https:\/\/www.socialmediatoday.com\/news\/12-local-seo-stats-every-business-owner-and-marketer-should-know-in-2019-i\/549079\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><strong>64% <\/strong>de todas as pessoas que fazem buscas no Google est\u00e3o procurando informa\u00e7\u00f5es locais<\/a> - coisas como servi\u00e7os e produtos nas proximidades.<\/p>\n\n\n\n<p>Para simplificar, <strong>as pessoas acessam a Internet para encontrar <em>tudo <\/em>hoje em dia<\/strong>incluindo servi\u00e7os de faz-tudo. Portanto, se voc\u00ea n\u00e3o tem uma presen\u00e7a on-line, est\u00e1 perdendo muito.<\/p>\n\n\n\n<p>Com um site de servi\u00e7os manuais, voc\u00ea pode continuar publicando folhetos e at\u00e9 mesmo <a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-site-make-more-money\/\" target=\"_blank\" rel=\"noopener\" title=\"publicidade em m\u00eddias sociais\">publicidade em m\u00eddias sociais<\/a>, <em>e <\/em>voc\u00ea pode <strong>beneficiar-se da pesquisa local<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Its_Scalable_because_you_avoid_third-party_fees\"><\/span>\u00c9 escal\u00e1vel (porque voc\u00ea evita taxas de terceiros)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Muitas empresas de servi\u00e7os manuais optam por um <strong>solu\u00e7\u00e3o hospedada<\/strong> para ficar on-line. Esses s\u00e3o sites como <strong>Thumbtack <\/strong>ou <strong>HomeAdvisor<\/strong>onde voc\u00ea pode listar seus servi\u00e7os na Internet para se beneficiar do SEO local.<\/p>\n\n\n\n<p>O \u00fanico problema com esse m\u00e9todo \u00e9 <strong>taxas de terceiros<\/strong>. A maioria desses sites cobrar\u00e1 uma taxa de <strong>porcentagem de sua receita<\/strong> para cada emprego que voc\u00ea conseguir com os servi\u00e7os deles.<\/p>\n\n\n\n<p>Esse arranjo pode ser bom no in\u00edcio. Mas lembre-se, essa porcentagem permanece a mesma (ou pode at\u00e9 aumentar). <strong>Assim, \u00e0 medida que sua empresa cresce, a parcela da receita que voc\u00ea paga cresce junto com ela.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/eddiemath-thinking-hard.gif\"><img decoding=\"async\" width=\"220\" height=\"391\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/eddiemath-thinking-hard.gif\" alt=\"Um cara pensando muito\" class=\"wp-image-44665\"\/><\/a><\/figure>\n<\/div>\n\n\n<p>Por outro lado, o WordPress \u00e9 um <strong>solu\u00e7\u00e3o n\u00e3o hospedada<\/strong>. Voc\u00ea paga apenas uma taxa fixa regular pelo seu <a href=\"https:\/\/memberpress.com\/pt\/blog\/best-web-hosts-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">hospedagem na web<\/a> mais uma taxa fixa de renova\u00e7\u00e3o para cada um de seus plug-ins. <\/p>\n\n\n\n<p>Isso significa que um neg\u00f3cio on-line criado com o WordPress + MemberPress \u00e9 <em><strong>escal\u00e1vel<\/strong><\/em>. \u00c0 medida que sua empresa cresce, a diferen\u00e7a entre suas despesas e receitas aumenta a seu favor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees.png\"><img decoding=\"async\" width=\"1024\" height=\"515\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-1024x515.png\" alt=\"gr\u00e1fico mostrando a escalabilidade de solu\u00e7\u00f5es auto-hospedadas versus solu\u00e7\u00f5es hospedadas\" class=\"wp-image-44664\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-1024x515.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-300x151.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-768x386.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-1536x773.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-2048x1031.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-338x170.png 338w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-840x423.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-1216x612.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-1832x922.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-700x352.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-156x78.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/3rd-party-fees-1080x543.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">diferen\u00e7a na receita de uma empresa que usa uma solu\u00e7\u00e3o hospedada (com uma taxa de 15% por transa\u00e7\u00e3o) em rela\u00e7\u00e3o \u00e0 memberpress (com uma taxa fixa e anual de renova\u00e7\u00e3o do plug-in).<\/figcaption><\/figure>\n\n\n\n<p>Al\u00e9m de economizar em taxas, um site auto-hospedado tamb\u00e9m oferece um f\u00f3rum para que voc\u00ea mostre seus produtos e servi\u00e7os. <strong>qualifica\u00e7\u00f5es <\/strong>e <strong>cr\u00edticas positivas<\/strong>que pode dar muito mais credibilidade \u00e0 sua empresa:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews.png\"><img decoding=\"async\" width=\"1024\" height=\"762\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-1024x762.png\" alt=\"Avalia\u00e7\u00f5es de Handyman\" class=\"wp-image-43246\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-1024x762.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-768x572.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-1536x1143.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-2048x1525.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-228x170.png 228w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-825x614.png 825w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-919x684.png 919w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-1384x1030.png 1384w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-696x518.png 696w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-156x116.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Reviews-1080x804.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_monetization_opportunities\"><\/span>Outras oportunidades de monetiza\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por \u00faltimo, um <strong>site de neg\u00f3cios de servi\u00e7os<\/strong> constru\u00eddo com o WordPress + MemberPress oferece a voc\u00ea todos os tipos de maneiras adicionais de criar <strong>fluxos de renda passiva<\/strong>. Aqui est\u00e3o alguns exemplos excelentes que j\u00e1 vimos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Conte\u00fado premium com acesso pago<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1325531279.jpg\"><img decoding=\"async\" width=\"724\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1325531279.jpg\" alt=\"Ilustra\u00e7\u00e3o de um paywall de conte\u00fado\" class=\"wp-image-44957\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1325531279.jpg 724w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1325531279-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1325531279-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1325531279-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1325531279-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/iStock-1325531279-600x400.jpg 600w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/><\/a><\/figure>\n\n\n\n<p>Como faz-tudo, voc\u00ea provavelmente tem uma tonelada de <strong>conhecimento valioso<\/strong> em uma s\u00e9rie de \u00e1reas diferentes - tudo, desde <strong>remodela\u00e7\u00e3o <\/strong>para <strong>pintura de casas<\/strong> e <strong>coloca\u00e7\u00e3o de concreto<\/strong>.<\/p>\n\n\n\n<p>Com o MemberPress, voc\u00ea pode criar conte\u00fado em torno dessas \u00e1reas de especializa\u00e7\u00e3o e, em seguida <a href=\"https:\/\/memberpress.com\/pt\/blog\/create-paywall-content\/\" target=\"_blank\" rel=\"noopener\" title=\"\">colocar esse conte\u00fado \u00e0 venda por tr\u00e1s de um <strong>acesso pago<\/strong><\/a>. Pense em coisas como v\u00eddeos de bricolagem e planos de deck.<\/p>\n\n\n\n<p>Realmente n\u00e3o h\u00e1 limites para o que voc\u00ea pode monetizar dessa forma.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Fazer marketing de afiliados<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\"><img decoding=\"async\" width=\"860\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg\" alt=\"diagrama de como funciona o marketing de afiliados\" class=\"wp-image-39023\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works.jpg 860w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-300x201.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-768x514.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-254x170.jpg 254w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-840x563.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-700x469.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2020\/01\/how-affiliate-marketing-works-156x104.jpg 156w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/><\/a><\/figure>\n\n\n\n<p>Toda empresa on-line deve ter um blog como parte de seu <a href=\"https:\/\/memberpress.com\/pt\/blog\/simple-seo-strategies-for-membership-websites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Estrat\u00e9gia de SEO<\/a>. Mas um blog n\u00e3o \u00e9 apenas para SEO, ele tamb\u00e9m \u00e9 uma arena ideal para <strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/monetizing-blog-through-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"marketing de afiliados\">marketing de afiliados<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Com o marketing de afiliados, voc\u00ea se inscreve para se tornar um afiliado de empresas que vendem produtos relevantes para seus clientes (para um neg\u00f3cio de faz-tudo, seriam coisas como ferramentas e materiais de constru\u00e7\u00e3o).<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Essas empresas fornecem links de afiliados que voc\u00ea pode adicionar ao seu blog por meio de <strong>texto \u00e2ncora<\/strong> em suas postagens ou na forma de <strong>an\u00fancios gr\u00e1ficos<\/strong> em todo o seu site.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>DEFINITION >> <strong>Texto \u00e2ncora<\/strong>: Texto ao qual um link \u00e9 anexado; quando clicado, ele leva o usu\u00e1rio a uma p\u00e1gina da Web espec\u00edfica.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\">Em seguida, voc\u00ea ganha um <strong>comiss\u00e3o <\/strong>sempre que algu\u00e9m fizer uma compra ap\u00f3s clicar em um de seus links.<\/p>\n\n\n\n<p>O marketing de afiliados \u00e9 um grande neg\u00f3cio atualmente, pois \u00e9 um <strong>simples e eficaz<\/strong> maneira de monetizar <em>qualquer tipo<\/em> do local. <\/p>\n\n\n\n<p>E como se trata de um setor t\u00e3o grande, h\u00e1 todos os tipos de ferramentas, como nosso produto irm\u00e3o <a href=\"https:\/\/thirstyaffiliates.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ThirstyAffiliates<\/a>para facilitar o gerenciamento de seus links. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Oferecer assinaturas de manuten\u00e7\u00e3o<\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/calendar-reminder-finance-isometric-monthly-payment-vector-id1401504522.jpg\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/calendar-reminder-finance-isometric-monthly-payment-vector-id1401504522.jpg\" alt=\"Ilustra\u00e7\u00e3o de calend\u00e1rio indicando pagamentos mensais\" class=\"wp-image-44958\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/calendar-reminder-finance-isometric-monthly-payment-vector-id1401504522.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/calendar-reminder-finance-isometric-monthly-payment-vector-id1401504522-300x150.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/calendar-reminder-finance-isometric-monthly-payment-vector-id1401504522-768x384.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/calendar-reminder-finance-isometric-monthly-payment-vector-id1401504522-340x170.jpg 340w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/calendar-reminder-finance-isometric-monthly-payment-vector-id1401504522-840x420.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/calendar-reminder-finance-isometric-monthly-payment-vector-id1401504522-700x350.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/calendar-reminder-finance-isometric-monthly-payment-vector-id1401504522-156x78.jpg 156w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Assinaturas e planos de manuten\u00e7\u00e3o<\/strong> s\u00e3o os favoritos dos criadores de MemberPress que administram empresas de servi\u00e7os. <\/p>\n\n\n\n<p>Isso ocorre porque o modelo de neg\u00f3cios de assinatura\/associa\u00e7\u00e3o permite que voc\u00ea <strong>criar fluxos de receita recorrentes<\/strong> que continuam a dar, mesmo quando as coisas ficam dif\u00edceis. <\/p>\n\n\n\n<p>Por exemplo, pense nos servi\u00e7os que seus clientes precisam em um <strong>base regular<\/strong>. Coisas como <strong>remo\u00e7\u00e3o de neve<\/strong>, <strong>cuidados com o gramado<\/strong>e <strong>lavagem de press\u00e3o sazonal<\/strong>.<\/p>\n\n\n\n<p>Agora pense em maneiras criativas de oferecer esses servi\u00e7os por assinatura. Por exemplo, a lavagem sob press\u00e3o. Voc\u00ea pode ter <strong>3 n\u00edveis de planejamento<\/strong> com base no n\u00famero de sess\u00f5es:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Plan A \u2013 4 pressure washing sessions per year<\/strong><\/li>\n\n\n\n<li><strong>Plan B \u2013 3 <strong>lavagem sob press\u00e3o<\/strong><\/strong> <strong>sess\u00f5es por ano<\/strong><\/li>\n\n\n\n<li><strong>Plan C \u2013 2 <strong>lavagem sob press\u00e3o<\/strong><\/strong> <strong>sess\u00f5es por ano<\/strong><\/li>\n<\/ol>\n\n\n\n<p>O MemberPress tem um <strong>tabela de pre\u00e7os integrada<\/strong> que est\u00e1 conectado \u00e0s suas associa\u00e7\u00f5es. Assim, voc\u00ea pode <strong>personalize os n\u00edveis de seu plano<\/strong> de todas as formas imagin\u00e1veis.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Why-You-Should-Offer-Multiple-Pricing-Tiers.jpg\"><img decoding=\"async\" width=\"740\" height=\"483\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Why-You-Should-Offer-Multiple-Pricing-Tiers.jpg\" alt=\"P\u00e1gina de pre\u00e7os atraente para um site de associa\u00e7\u00e3o\" class=\"wp-image-20598\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Why-You-Should-Offer-Multiple-Pricing-Tiers.jpg 740w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Why-You-Should-Offer-Multiple-Pricing-Tiers-300x196.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Why-You-Should-Offer-Multiple-Pricing-Tiers-260x170.jpg 260w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Why-You-Should-Offer-Multiple-Pricing-Tiers-700x457.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2019\/11\/Why-You-Should-Offer-Multiple-Pricing-Tiers-156x102.jpg 156w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/a><\/figure>\n\n\n\n<p>Para saber mais sobre como criar n\u00edveis de associa\u00e7\u00e3o e planos para seus servi\u00e7os no MemberPress, assista ao nosso <strong>tutorial abrangente em v\u00eddeo<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"XWNoiR1C2lbJS4TLzqahfOV9w0YQBH\"><div class=\"responsive-video\"><iframe title=\"Como criar e vender assinaturas com o MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/AnZer6Sj2Wo?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">assistir &gt;&gt; criar associa\u00e7\u00f5es no MemberPress (+ uma vis\u00e3o geral e configura\u00e7\u00e3o)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Start_a_Handyman_Business_With_WordPress_In_4_Steps\"><\/span>Como iniciar um neg\u00f3cio de faz-tudo com o WordPress (em 4 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Agora que voc\u00ea sabe o quanto um site WordPress pode beneficiar sua empresa de servi\u00e7os manuais, provavelmente est\u00e1 ansioso para criar um. Ent\u00e3o, vamos come\u00e7ar do in\u00edcio com o \"como fazer\"!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Consider_Narrowing_Your_Niche\"><\/span>Etapa 1: Considere a possibilidade de restringir seu nicho<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como praticamente todo mundo precisa de um faz-tudo em algum momento, n\u00e3o h\u00e1 limite para sua base de clientes. Ainda assim, pode ser uma boa ideia (embora n\u00e3o seja obrigat\u00f3rio) <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-find-your-niche\/\" target=\"_blank\" rel=\"noopener\" title=\"encontrar um nicho espec\u00edfico\">encontrar um nicho espec\u00edfico<\/a> e restringir seu p\u00fablico.<\/p>\n\n\n\n<p>Se isso \u00e9 algo que voc\u00ea gostaria de fazer, comece por <strong>considerando seu conjunto de habilidades<\/strong>. Isso pode ajud\u00e1-lo a determinar quais servi\u00e7os voc\u00ea deseja oferecer. <\/p>\n\n\n\n<p>Embora voc\u00ea possa estar familiarizado com muitas negocia\u00e7\u00f5es, pode ser mais lucrativo <strong>especializar-se <\/strong>seus servi\u00e7os. <\/p>\n\n\n\n<p>Em vez de ser um faz-tudo geral, talvez voc\u00ea queira se concentrar em <strong>encanamento<\/strong>, <strong>HVAC<\/strong>ou <strong>el\u00e9trica<\/strong> problemas. Em seguida, voc\u00ea pode restringir ainda mais o seu nicho. Por exemplo, um carpinteiro pode construir ou consertar <strong>decks personalizados<\/strong>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website.png\"><img decoding=\"async\" width=\"1024\" height=\"636\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-1024x636.png\" alt=\"Site de nicho para faz-tudo\" class=\"wp-image-43247\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-1024x636.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-300x186.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-768x477.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-274x170.png 274w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-840x521.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-1102x684.png 1102w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-700x434.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-156x97.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website-1080x670.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Niche-Website.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>A escolha de um nicho pode <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-overtake-your-competitors-with-seo-tracking\/\" target=\"_blank\" rel=\"noopener\" title=\"diminuir a concorr\u00eancia\">diminuir sua concorr\u00eancia<\/a>. Embora os trabalhadores manuais em geral estejam competindo pelos mesmos clientes, voc\u00ea pode encontrar clientes que estejam procurando servi\u00e7os muito espec\u00edficos.<\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode obter uma renda maior como especialista em com\u00e9rcio. Em geral, os clientes est\u00e3o dispostos a pagar mais por servi\u00e7os especializados. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Create_a_WordPress_Website\"><\/span>Etapa 2: Criar um site WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Depois de definir seu nicho, \u00e9 hora de criar seu site. E, conforme mencionado, n\u00e3o h\u00e1 ferramenta melhor do que <strong>WordPress <\/strong>para a cria\u00e7\u00e3o de sites.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page.png\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-1024x521.png\" alt=\"P\u00e1gina inicial do WordPress\" class=\"wp-image-43248\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-300x153.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-768x391.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-1536x782.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-2048x1042.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-840x428.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-1216x619.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-1832x932.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Home-Page-1080x550.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Uma das maneiras mais f\u00e1ceis de come\u00e7ar a usar o WordPress \u00e9 encontrar um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-choose-the-best-web-hosting-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"provedor de hospedagem na web\">provedor de hospedagem na web<\/a> para configurar o espa\u00e7o do servidor para voc\u00ea. <\/p>\n\n\n\n<p>Com uma op\u00e7\u00e3o como <a href=\"https:\/\/memberpress.com\/go\/bluehost\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"Bluehost\">Bluehost<\/a>Se voc\u00ea tiver um plano de hospedagem econ\u00f4mico, poder\u00e1 comprar um plano de hospedagem projetado para sites WordPress. E voc\u00ea recebe um <strong>gratuito <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-choose-the-best-domain-name-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">nome de dom\u00ednio<\/a><\/strong> fora do acordo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting.png\"><img decoding=\"async\" width=\"1024\" height=\"643\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-1024x643.png\" alt=\"Hospedagem WordPress da BlueHost\" class=\"wp-image-43249\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-1024x643.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-300x188.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-768x482.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-1536x965.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-2048x1286.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-271x170.png 271w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-840x528.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-1089x684.png 1089w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-1640x1030.png 1640w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-700x440.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-156x98.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/BlueHost-WordPress-Hosting-1080x678.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Depois de comprar um plano, <strong>seu host geralmente instalar\u00e1 o WordPress automaticamente<\/strong>. O anfitri\u00e3o tamb\u00e9m fornecer\u00e1 instru\u00e7\u00f5es sobre como fazer login no seu novo painel.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>OBSERVA\u00c7\u00c3O:<\/strong> <em>Se voc\u00ea preferir configurar seu site WordPress por conta pr\u00f3pria, visite o site <strong>WP para iniciantes<\/strong> guia abaixo. O WordPress \u00e9 conhecido por sua facilidade de uso, portanto, voc\u00ea n\u00e3o dever\u00e1 ter problemas, especialmente com este guia ao seu lado.<\/em><\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_2713c65edd42ab7f555c062bb69a8631\" href=\"https:\/\/www.wpbeginner.com\/guides\/\" rel=\"nofollow\" target=\"_blank\" class=\"button button-blue center\">Guia definitivo GRATUITO: Como criar um site em 2022 - Guia passo a passo<\/a>\n<\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>Depois de colocar seu site WordPress em funcionamento, v\u00e1 para <em>Appearance > Themes > Add New<\/em> para come\u00e7ar a personalizar o design de seu site. <\/p>\n\n\n\n<p>Aqui, voc\u00ea pode navegar por milhares de <strong>gratuito <a href=\"https:\/\/developer.wordpress.org\/themes\/getting-started\/what-is-a-theme\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Temas do WordPress<\/a><\/strong>. Para restringir suas escolhas, talvez voc\u00ea queira aplicar um <em>com\u00e9rcio eletr\u00f4nico<\/em> filtro:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes.png\"><img decoding=\"async\" width=\"1024\" height=\"720\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-1024x720.png\" alt=\"Temas de com\u00e9rcio eletr\u00f4nico do WordPress\" class=\"wp-image-43250\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-1024x720.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-300x211.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-768x540.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-1536x1080.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-2048x1440.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-242x170.png 242w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-840x590.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-973x684.png 973w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-1465x1030.png 1465w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-700x492.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-156x110.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/WordPress-Ecommerce-Themes-1080x759.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Nos resultados, procure por <strong>layouts que melhor se adaptam a seus servi\u00e7os<\/strong>. Voc\u00ea ficar\u00e1 surpreso com a quantidade de temas incr\u00edveis e gratuitos dispon\u00edveis.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme.png\"><img decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-1024x571.png\" alt=\"Instalar o tema do WordPress\" class=\"wp-image-43251\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-1024x571.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-300x167.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-768x428.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-1536x856.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-2048x1142.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-305x170.png 305w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-840x468.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-1216x678.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-1832x1021.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-700x390.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-156x87.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Install-WordPress-Theme-1080x602.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Um tema gratuito do Wordpress para servi\u00e7os de encanamento (parte superior central) seria perfeito para uma empresa de servi\u00e7os manuais.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Os temas do WordPress tornam <strong>super f\u00e1cil <\/strong>para criar um <strong>Site incr\u00edvel, atraente e com apar\u00eancia profissional<\/strong>. <\/p>\n\n\n\n<p>Elementos como <strong>bot\u00f5es<\/strong>, <strong>navega\u00e7\u00e3o<\/strong>, <strong>card\u00e1pios<\/strong>, <strong>campos de pesquisa<\/strong> e at\u00e9 mesmo diferentes <strong>tipos de p\u00e1gina<\/strong> s\u00e3o pr\u00e9-codificados. Assim, basta inserir as informa\u00e7\u00f5es desejadas e tudo estar\u00e1 pronto.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/simple-easy.gif\"><img decoding=\"async\" width=\"220\" height=\"137\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/simple-easy.gif\" alt=\"\" class=\"wp-image-44960\"\/><\/a><figcaption class=\"wp-element-caption\">Temas do WordPress = f\u00e1cil<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Quando voc\u00ea encontrar <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-select-a-theme-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">o tema certo<\/a>Para que o novo design seja aplicado automaticamente ao seu site, basta instal\u00e1-lo e ativ\u00e1-lo e, em seguida, come\u00e7ar a construir. \u00c9 realmente muito simples! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Highlight_Your_Services\"><\/span>Etapa 3: Destaque seus servi\u00e7os<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Para incentivar os visitantes on-line a <strong>agendar compromissos<\/strong> com voc\u00ea, voc\u00ea precisar\u00e1 criar um <em>Servi\u00e7os<\/em> p\u00e1gina. Isso deve ajudar os clientes a entender:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seu n\u00edvel de experi\u00eancia<\/li>\n\n\n\n<li>Suas qualifica\u00e7\u00f5es<\/li>\n\n\n\n<li>Quais servi\u00e7os voc\u00ea oferece<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services.png\"><img decoding=\"async\" width=\"1024\" height=\"872\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-1024x872.png\" alt=\"Servi\u00e7os para trabalhadores bra\u00e7ais\" class=\"wp-image-43252\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-1024x872.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-300x255.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-768x654.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-200x170.png 200w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-721x614.png 721w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-803x684.png 803w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-1210x1030.png 1210w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-608x518.png 608w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-156x133.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services-1080x919.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Handyman-Services.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Para cada servi\u00e7o, inclua uma breve explica\u00e7\u00e3o do que voc\u00ea faz. Depois de mostrar aos visitantes por que eles devem contrat\u00e1-lo, voc\u00ea deve sempre incluir um <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-write-a-killer-call-to-action-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"chamada para a\u00e7\u00e3o\">chamada para a\u00e7\u00e3o<\/a> (CTA).<\/p>\n\n\n\n<p>Uma CTA \u00e9 geralmente uma <strong>bot\u00e3o<\/strong>e sempre solicita que os usu\u00e1rios realizem alguma a\u00e7\u00e3o, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Entre em contato com voc\u00ea<\/li>\n\n\n\n<li>Marcar uma consulta<\/li>\n\n\n\n<li>Baixar algo<\/li>\n\n\n\n<li>\u2026and so on<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA.png\"><img decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-1024x770.png\" alt=\"Servi\u00e7o CTA\" class=\"wp-image-43253\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-1024x770.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-300x225.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-768x577.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-1536x1154.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-2048x1539.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-226x170.png 226w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-817x614.png 817w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-910x684.png 910w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-1370x1030.png 1370w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-689x518.png 689w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-156x117.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Service-CTA-1080x812.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Para permitir que os visitantes <strong>agendar consultas ou servi\u00e7os<\/strong>voc\u00ea pode configurar <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-drive-more-revenue-to-your-membership-site-with-appointment-scheduling\/\" target=\"_blank\" rel=\"noopener\" title=\"agendamento de consultas\">agendamento de consultas<\/a>. <\/p>\n\n\n\n<p>Quando voc\u00ea instala o <a href=\"https:\/\/simplyscheduleappointments.com\/ref\/memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"Agendamento simples de consultas\">Agendamento simples de consultas<\/a> plugin, os usu\u00e1rios podem come\u00e7ar a reservar intervalos de tempo abertos com base na sua disponibilidade:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking.png\"><img decoding=\"async\" width=\"1024\" height=\"891\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-1024x891.png\" alt=\"Marca\u00e7\u00e3o de consultas\" class=\"wp-image-43254\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-1024x891.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-300x261.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-768x668.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-1536x1336.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-2048x1781.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-195x170.png 195w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-706x614.png 706w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-786x684.png 786w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-1184x1030.png 1184w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-596x518.png 596w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-156x136.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Appointment-Booking-1080x939.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Essa ferramenta de agendamento f\u00e1cil de usar para iniciantes pode ajudar a evitar e-mails e chamadas telef\u00f4nicas demoradas entre voc\u00ea e seus clientes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Create_Members-Only_Content\"><\/span>Etapa 4: Criar conte\u00fado exclusivo para membros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como j\u00e1 discutimos, um site \u00e9 uma excelente iniciativa para empresas em <em>qualquer <\/em>porque ele fornece <a href=\"https:\/\/memberpress.com\/pt\/blog\/monetization-strategies\/\" title=\"oportunidades de renda passiva\">um local para criar v\u00e1rios fluxos de renda passiva<\/a>. <\/p>\n\n\n\n<p>Por exemplo, voc\u00ea pode fazer tutoriais ensinando as pessoas a consertarem suas pr\u00f3prias casas. Ou voc\u00ea poderia <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-a-video-hub-with-paid-content-behind-a-paywall\/\" target=\"_blank\" rel=\"noopener\" title=\"v\u00eddeos de instru\u00e7\u00f5es para filmes\">v\u00eddeos de instru\u00e7\u00f5es para filmes<\/a> ou escrever artigos sobre v\u00e1rios projetos de bricolagem:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial.png\"><img decoding=\"async\" width=\"1024\" height=\"747\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-1024x747.png\" alt=\"Tutorial do site\" class=\"wp-image-43255\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-1024x747.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-300x219.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-768x560.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-1536x1120.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-2048x1493.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-233x170.png 233w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-840x612.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-938x684.png 938w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-1413x1030.png 1413w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-700x510.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-156x114.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Website-Tutorial-1080x787.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Para obter receita com esse conte\u00fado, basta coloc\u00e1-lo <a href=\"https:\/\/memberpress.com\/pt\/blog\/paywall-your-blog\/\" target=\"_blank\" rel=\"noopener\" title=\"por tr\u00e1s de um acesso pago\">por tr\u00e1s de um acesso pago<\/a>. Para fazer isso, voc\u00ea precisar\u00e1 <a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">comprar MemberPress<\/a>e instal\u00e1-lo.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"H2ldjxFkvbZICT2CTUR4mNHGify9n5PuyWvKL0ehht4kGc368lzPYbaFseESDXj9\"><div class=\"responsive-video\"><iframe title=\"Como instalar o MemberPress no WordPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ko8Obx6yj0U?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">assistir &gt;&gt; como instalar o memberpress no wordpress<\/figcaption><\/figure>\n\n\n\n<p>Depois de instalado, v\u00e1 para <em>MemberPress &gt; Afilia\u00e7\u00f5es &gt; Adicionar novo<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships.png\"><img decoding=\"async\" width=\"1024\" height=\"403\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-1024x403.png\" alt=\"Associa\u00e7\u00f5es MemberPress\" class=\"wp-image-43256\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-1024x403.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-300x118.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-768x302.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-1536x604.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-2048x805.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-432x170.png 432w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-840x330.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-1216x478.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-1832x720.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-700x275.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-156x61.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/MemberPress-Memberships-1080x425.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Adicione um t\u00edtulo para a associa\u00e7\u00e3o e defina um pre\u00e7o para ela. Se voc\u00ea quiser ativar um acesso pago, certifique-se de selecionar <em>\u00danico<\/em> como o <em>Tipo de faturamento<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership.png\"><img decoding=\"async\" width=\"1024\" height=\"655\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-1024x655.png\" alt=\"Personalizar a associa\u00e7\u00e3o\" class=\"wp-image-43257\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-1024x655.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-300x192.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-768x491.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-1536x983.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-2048x1310.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-266x170.png 266w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-840x537.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-1069x684.png 1069w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-1610x1030.png 1610w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-700x448.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-156x100.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/New-Membership-1080x691.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Abaixo de <em>Op\u00e7\u00f5es de associa\u00e7\u00e3o<\/em>Voc\u00ea pode adicionar mensagens de agradecimento e e-mails de boas-vindas para seus novos membros. Voc\u00ea tamb\u00e9m pode personalizar os m\u00e9todos de pagamento:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options.png\"><img decoding=\"async\" width=\"1024\" height=\"703\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-1024x703.png\" alt=\"Op\u00e7\u00f5es de associa\u00e7\u00e3o\" class=\"wp-image-43258\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-1024x703.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-300x206.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-768x527.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-248x170.png 248w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-840x577.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-997x684.png 997w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-700x480.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-156x107.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options-1080x741.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Membership-Options.png 1454w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Em seguida, voc\u00ea precisar\u00e1 definir regras para seu conte\u00fado pago. Para saber como fazer isso, assista ao nosso <strong>V\u00eddeo tutorial de regras<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"AL0FDgHPO267oKOqL4mGkxFIdlVSaytNvWDbjsR3TEtXqk1cRCMSGledYBsr974e3ihfgPjJZaHUX8yEhnur\"><div class=\"responsive-video\"><iframe title=\"Como proteger o conte\u00fado no WordPress com o MemberPress (tutorial de regras)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">assistir &gt;&gt; como proteger o conte\u00fado do seu site com as regras do MemberPress<\/figcaption><\/figure>\n\n\n\n<p>Em muitos casos, um paywall oferece a cada leitor um <strong>n\u00famero limitado de visualiza\u00e7\u00f5es de conte\u00fado<\/strong> antes de solicit\u00e1-los a comprar uma assinatura.<\/p>\n\n\n\n<p>Para ativar essa fun\u00e7\u00e3o, v\u00e1 para <em>MemberPress &gt; Configura\u00e7\u00f5es &gt; Geral<\/em> e selecione <em>Ativar PayWall<\/em>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall.png\"><img decoding=\"async\" width=\"1024\" height=\"797\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-1024x797.png\" alt=\"Ativar o acesso pago\" class=\"wp-image-43259\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-1024x797.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-300x234.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-768x598.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-1536x1196.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-2048x1594.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-218x170.png 218w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-789x614.png 789w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-879x684.png 879w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-1323x1030.png 1323w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-665x518.png 665w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-156x121.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/09\/Enable-Paywall-1080x841.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Por \u00faltimo, escolha o n\u00famero de vezes que um usu\u00e1rio pode acessar o conte\u00fado antes que o paywall seja exibido. Depois de salvar essas altera\u00e7\u00f5es, voc\u00ea poder\u00e1 ganhar dinheiro com seus tutoriais de trabalhos manuais!<\/p>\n\n\n\n<p>Para saber mais sobre paywalls com visualiza\u00e7\u00f5es de p\u00e1gina limitadas, assista ao v\u00eddeo abaixo:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"zqtIwbRSXshx3dYjrMuEOe1\"><div class=\"responsive-video\"><iframe title=\"Como oferecer exibi\u00e7\u00f5es de p\u00e1gina gratuitas com a configura\u00e7\u00e3o PayWall do MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Pc4a9VgtVmw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt; como permitir visualiza\u00e7\u00f5es gratuitas de p\u00e1ginas antes do seu paywall<\/figcaption><\/figure>\n\n\n\n<p>Other paywalls use what's called a \u201clead-in\u201d. You've definitely seen this method on sites like <em>The New York Times<\/em> e <em>The Wall Street Journal<\/em>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation.jpg\"><img decoding=\"async\" width=\"828\" height=\"1024\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-828x1024.jpg\" alt=\"exemplo de um paywall\" class=\"wp-image-31530\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-828x1024.jpg 828w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-243x300.jpg 243w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation-768x950.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/06\/paywall-annotation.jpg 873w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/a><\/figure>\n\n\n\n<p>Para obter \u00f3timas informa\u00e7\u00f5es sobre paywalls de lead-in e como us\u00e1-los, visite este recurso:<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_6787452910289933e6f0d33119279755\" href=\"https:\/\/memberpress.com\/pt\/blog\/paywall-your-blog\/\"  target=\"_blank\" class=\"button button-blue center\">READ >> How to Paywall Your Blog Like The New York Times<\/a>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Como um faz-tudo, criar um site \u00e9 uma das <strong>melhores maneiras de expandir seus neg\u00f3cios<\/strong>. Quando os visitantes on-line podem reservar facilmente seus servi\u00e7os, sua base de clientes deve come\u00e7ar a se expandir. <\/p>\n\n\n\n<p>Al\u00e9m disso, voc\u00ea pode at\u00e9 usar seu site para iniciar <strong>gera\u00e7\u00e3o de renda passiva<\/strong> vendendo conte\u00fado premium, vendendo cursos on-line e fazendo marketing de afiliados.<\/p>\n\n\n\n<p>Para recapitular, veja como voc\u00ea pode criar um site de neg\u00f3cios para faz-tudo com o WordPress:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Escolha seu nicho.<\/li>\n\n\n\n<li>Criar um site WordPress.<\/li>\n\n\n\n<li>Permitir o agendamento de compromissos com <a href=\"https:\/\/simplyscheduleappointments.com\/ref\/memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"Agendamento simples de consultas\">Agendamento simples de consultas<\/a>.<\/li>\n\n\n\n<li>Criar conte\u00fado exclusivo para membros usando <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noopener\" title=\"MemberPress\">MemberPress<\/a>.<\/li>\n<\/ol>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3><span class=\"ez-toc-section\" id=\"Ready_to_Take_Your_Business_Online\"><\/span>Pronto para colocar seu neg\u00f3cio on-line?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\t\t\t<div><p>Adquira o MemberPress hoje mesmo e veja seu resultado final disparar!<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re still posting flyers around your neighborhood to advertise your handyman services, you\u2019re probably not getting too many takers. In fact, you might be starting to realize that, without a website, it might be tough to grow your business and increase your profits in any significant way. 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