{"id":4154,"date":"2020-07-23T14:56:34","date_gmt":"2020-07-23T20:56:34","guid":{"rendered":"https:\/\/memberpress.com\/?p=4154"},"modified":"2021-03-04T14:50:09","modified_gmt":"2021-03-04T21:50:09","slug":"beware-the-shiny-coin-syndrome","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/","title":{"rendered":"Cuidado com a S\u00edndrome da Moeda Brilhante"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Os neg\u00f3cios on-line est\u00e3o sempre mudando. H\u00e1 sempre novas t\u00e9cnicas, sistemas e desafios emergentes que voc\u00ea precisa enfrentar para <a title=\"Inicie um neg\u00f3cio on-line vi\u00e1vel com o MemberPress\" href=\"https:\/\/memberpress.com\/pt\/2014\/05\/start-a-viable-online-business-with-memberpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">manter sua empresa funcionando adequadamente<\/a>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac3a4d2c6a45\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac3a4d2c6a45\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/#Staying_on_Target\" >Manter-se no alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/#Sometimes_You_can_Embrace_the_Shiny_Coin\" >\u00c0s vezes, voc\u00ea pode abra\u00e7ar a moeda brilhante<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Todos os dias, centenas de sites publicam um n\u00famero incont\u00e1vel de artigos que trazem novas e empolgantes estrat\u00e9gias e <a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"5 ideias convincentes de sites de associa\u00e7\u00e3o\">modelos de neg\u00f3cios<\/a> para enfrentar esses obst\u00e1culos e manter sua empresa atualizada e no caminho certo. Essas sugest\u00f5es podem ser \u00f3timas leituras, mas, \u00e0s vezes, tornam a vida muito complicada com uma infinidade de op\u00e7\u00f5es ou o distraem de levar adiante seus projetos existentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eu chamo essas coisas de \u201cmoedas brilhantes\u201d, e a tend\u00eancia de alguns empres\u00e1rios de largarem tudo o que est\u00e3o fazendo para correr atr\u00e1s delas \u00e9 a \u201cs\u00edndrome da moeda brilhante\u201d.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Staying_on_Target\"><\/span>Manter-se no alvo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os neg\u00f3cios podem levar muito tempo e muito trabalho para alcan\u00e7ar o sucesso, o que pode ser um problema s\u00e9rio se voc\u00ea tiver um <a title=\"5 raz\u00f5es pelas quais todo blogueiro deve criar um site de associa\u00e7\u00e3o\" href=\"https:\/\/memberpress.com\/pt\/2014\/05\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">neg\u00f3cios baseados na Internet, como um site de associa\u00e7\u00e3o<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pode ser f\u00e1cil ficar deprimido e sentir que todo mundo est\u00e1 se saindo melhor do que voc\u00ea, enquanto voc\u00ea fica dando voltas em c\u00edrculos e nunca chega a lugar nenhum. Ou pior ainda: talvez seu neg\u00f3cio n\u00e3o esteja indo bem o suficiente para sustentar voc\u00ea, e voc\u00ea possa estar sentindo uma urg\u00eancia s\u00e9ria de \u201cdar a volta por cima\u201d. \u00c9 nessas horas que a s\u00edndrome da moeda brilhante tem mais chances de se instalar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como programador, eu mesmo j\u00e1 fui suscet\u00edvel \u00e0 \u201cs\u00edndrome da moeda brilhante\u201d, mas tomei medidas para tentar evitar cair nessa armadilha. J\u00e1 vi muitos tecn\u00f3logos e empreendedores independentes fracassarem em seus neg\u00f3cios porque ficavam perseguindo a moeda brilhante sem concluir o que j\u00e1 haviam come\u00e7ado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0s vezes, evitar a moeda brilhante pode envolver a ades\u00e3o a uma metodologia mais testada e comprovada em vez de correr para a \u00faltima tecnologia da moda. Isso tamb\u00e9m pode significar ignorar o conselho de um de seus gurus de neg\u00f3cios favoritos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das t\u00e9cnicas que uso para me manter no alvo \u00e9 simplesmente <a href=\"https:\/\/www.fastcompany.com\/3063392\/how-writing-to-do-lists-helps-your-brain-even-when-you-dont-comple\" target=\"_blank\" rel=\"noopener noreferrer\">manter uma lista cont\u00ednua de novas ideias de neg\u00f3cios<\/a> que surgem na minha cabe\u00e7a enquanto estou trabalhando. Quando tenho uma ideia, anoto-a e volto a ela mais tarde, em vez de interromper o que estou fazendo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois que termino minhas tarefas do dia, volto \u00e0 minha lista e analiso detalhadamente a \u00faltima ideia. Posso at\u00e9 passar metade do dia trabalhando nela. Depois de passar um tempo consider\u00e1vel elaborando as coisas com a cabe\u00e7a limpa, geralmente consigo determinar quanto tempo, esfor\u00e7o e despesas ser\u00e3o necess\u00e1rios de forma realista e decido se devo ou n\u00e3o levar a ideia adiante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 algo em colocar minhas ideias de neg\u00f3cios no papel e tir\u00e1-las do meu c\u00e9rebro que realmente me ajuda a manter o foco na tarefa em quest\u00e3o e me impede de tomar decis\u00f5es precipitadas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sometimes_You_can_Embrace_the_Shiny_Coin\"><\/span>\u00c0s vezes, voc\u00ea pode abra\u00e7ar a moeda brilhante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0s vezes <em>\u00e9<\/em> \u00c9 poss\u00edvel \u201creorientar\u201d seu neg\u00f3cio, mudar completamente o que voc\u00ea est\u00e1 fazendo ou substituir integralmente todo o seu sistema de software. No entanto, geralmente \u00e9 recomend\u00e1vel pensar com muito cuidado antes de fazer mudan\u00e7as t\u00e3o dr\u00e1sticas. Elas podem ser muito caras e demoradas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas raz\u00f5es para fazer uma grande mudan\u00e7a na sua empresa podem ser: se o seu sistema estiver baseado em tecnologia obsoleta e a manuten\u00e7\u00e3o dele estiver custando muito tempo ou dinheiro, ou se o seu modelo de neg\u00f3cios simplesmente n\u00e3o estiver mais funcionando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esses s\u00e3o motivos extremos, mas excelentes, para considerar a possibilidade de fazer uma grande mudan\u00e7a na forma como sua empresa opera. Considere se o ROI (em termos de tempo, dinheiro e esfor\u00e7o) valer\u00e1 o inc\u00f4modo. Converse com seus colegas e clientes e veja o que eles t\u00eam a dizer sobre o assunto antes de ceder ao fasc\u00ednio da moeda brilhante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o h\u00e1 nada pior do que gastar uma bolada e tr\u00eas meses para resolver um problema que ningu\u00e9m mais percebe. Ou, pior ainda, investir muito tempo e esfor\u00e7o em aplicar um remendo no problema que dura apenas um ou dois meses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lembre-se de que h\u00e1 um milh\u00e3o e uma maneiras de administrar um neg\u00f3cio, mas isso n\u00e3o significa que voc\u00ea precise experimentar todas elas.<\/p>","protected":false},"excerpt":{"rendered":"<p>Online business is always changing. There are always new techniques, systems, and emerging challenges you need to address to keep your business running properly. Every day, hundreds of websites release countless numbers of articles bringing you exciting new strategies and business models to tackle these obstacles and keep your business fresh and on track. These 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