{"id":4154,"date":"2020-07-23T14:56:34","date_gmt":"2020-07-23T20:56:34","guid":{"rendered":"https:\/\/memberpress.com\/?p=4154"},"modified":"2021-03-04T14:50:09","modified_gmt":"2021-03-04T21:50:09","slug":"beware-the-shiny-coin-syndrome","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/","title":{"rendered":"Cuidado com a S\u00edndrome da Moeda Brilhante"},"content":{"rendered":"<p>Os neg\u00f3cios on-line est\u00e3o sempre mudando. H\u00e1 sempre novas t\u00e9cnicas, sistemas e desafios emergentes que voc\u00ea precisa enfrentar para <a title=\"Inicie um neg\u00f3cio on-line vi\u00e1vel com o MemberPress\" href=\"https:\/\/memberpress.com\/pt\/2014\/05\/start-a-viable-online-business-with-memberpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">manter sua empresa funcionando adequadamente<\/a>.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a0b9db4055b9\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0b9db4055b9\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/#Staying_on_Target\" >Manter-se no alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/#Sometimes_You_can_Embrace_the_Shiny_Coin\" >\u00c0s vezes, voc\u00ea pode abra\u00e7ar a moeda brilhante<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Todos os dias, centenas de sites publicam um n\u00famero incont\u00e1vel de artigos que trazem novas e empolgantes estrat\u00e9gias e <a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"5 ideias convincentes de sites de associa\u00e7\u00e3o\">modelos de neg\u00f3cios<\/a> para enfrentar esses obst\u00e1culos e manter sua empresa atualizada e no caminho certo. Essas sugest\u00f5es podem ser \u00f3timas leituras, mas, \u00e0s vezes, tornam a vida muito complicada com uma infinidade de op\u00e7\u00f5es ou o distraem de levar adiante seus projetos existentes.<\/p>\n\n\n\n<p>Chamo essas coisas de \u201cmoedas brilhantes\u201d, e a tend\u00eancia de alguns empres\u00e1rios de largar tudo o que est\u00e3o fazendo para persegui-las \u00e9 a \u201cs\u00edndrome da moeda brilhante\u201d.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Staying_on_Target\"><\/span>Manter-se no alvo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os neg\u00f3cios podem levar muito tempo e muito trabalho para alcan\u00e7ar o sucesso, o que pode ser um problema s\u00e9rio se voc\u00ea tiver um <a title=\"5 raz\u00f5es pelas quais todo blogueiro deve criar um site de associa\u00e7\u00e3o\" href=\"https:\/\/memberpress.com\/pt\/2014\/05\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">neg\u00f3cios baseados na Internet, como um site de associa\u00e7\u00e3o<\/a>.<\/p>\n\n\n\n<p>Pode ser f\u00e1cil ficar deprimido e sentir que todos os outros est\u00e3o indo melhor do que voc\u00ea, enquanto voc\u00ea fica girando em c\u00edrculos e nunca chega a lugar nenhum. Ou pior, seu neg\u00f3cio pode n\u00e3o estar indo bem o suficiente para sustent\u00e1-lo, e voc\u00ea pode ter uma necessidade urgente de \u201cmudar as coisas\u201d. \u00c9 nessas horas que a s\u00edndrome da moeda brilhante tem mais chances de se instalar.<\/p>\n\n\n\n<p>Como programador, tamb\u00e9m sou suscet\u00edvel \u00e0 s\u00edndrome da moeda brilhante, mas tomei medidas para tentar ficar fora dessa rotina. J\u00e1 vi muitos tecn\u00f3logos e empreendedores independentes fracassarem em seus neg\u00f3cios porque continuaram a perseguir a moeda brilhante sem terminar o que j\u00e1 haviam come\u00e7ado.<\/p>\n\n\n\n<p>\u00c0s vezes, evitar a moeda brilhante pode envolver a ades\u00e3o a uma metodologia mais testada e comprovada em vez de correr para a \u00faltima tecnologia da moda. Isso tamb\u00e9m pode significar ignorar o conselho de um de seus gurus de neg\u00f3cios favoritos.<\/p>\n\n\n\n<p>Uma das t\u00e9cnicas que uso para me manter no alvo \u00e9 simplesmente <a href=\"https:\/\/www.fastcompany.com\/3063392\/how-writing-to-do-lists-helps-your-brain-even-when-you-dont-comple\" target=\"_blank\" rel=\"noopener noreferrer\">manter uma lista cont\u00ednua de novas ideias de neg\u00f3cios<\/a> que surgem na minha cabe\u00e7a enquanto estou trabalhando. Quando tenho uma ideia, anoto-a e volto a ela mais tarde, em vez de interromper o que estou fazendo.<\/p>\n\n\n\n<p>Depois que termino minhas tarefas do dia, volto \u00e0 minha lista e analiso detalhadamente a \u00faltima ideia. Posso at\u00e9 passar metade do dia trabalhando nela. Depois de passar um tempo consider\u00e1vel elaborando as coisas com a cabe\u00e7a limpa, geralmente consigo determinar quanto tempo, esfor\u00e7o e despesas ser\u00e3o necess\u00e1rios de forma realista e decido se devo ou n\u00e3o levar a ideia adiante.<\/p>\n\n\n\n<p>H\u00e1 algo em colocar minhas ideias de neg\u00f3cios no papel e tir\u00e1-las do meu c\u00e9rebro que realmente me ajuda a manter o foco na tarefa em quest\u00e3o e me impede de tomar decis\u00f5es precipitadas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sometimes_You_can_Embrace_the_Shiny_Coin\"><\/span>\u00c0s vezes, voc\u00ea pode abra\u00e7ar a moeda brilhante<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u00c0s vezes <em>\u00e9<\/em> \u00c9 aceit\u00e1vel \u201cmudar o rumo\u201d do seu neg\u00f3cio, alterar completamente o que voc\u00ea est\u00e1 fazendo ou trocar todo o seu sistema de software. No entanto, geralmente \u00e9 necess\u00e1rio pensar com muito cuidado antes de fazer mudan\u00e7as t\u00e3o dr\u00e1sticas. Elas podem ser muito caras e demoradas.<\/p>\n\n\n\n<p>Alguns motivos para fazer uma grande mudan\u00e7a em sua empresa podem ser se o seu sistema estiver sendo executado em uma tecnologia obsoleta e estiver lhe custando muito tempo ou dinheiro para mant\u00ea-lo, ou se o seu modelo de neg\u00f3cios simplesmente n\u00e3o estiver mais funcionando.<\/p>\n\n\n\n<p>Esses s\u00e3o motivos extremos, mas excelentes, para considerar a possibilidade de fazer uma grande mudan\u00e7a na forma como sua empresa opera. Considere se o ROI (em termos de tempo, dinheiro e esfor\u00e7o) valer\u00e1 o inc\u00f4modo. Converse com seus colegas e clientes e veja o que eles t\u00eam a dizer sobre o assunto antes de ceder ao fasc\u00ednio da moeda brilhante.<\/p>\n\n\n\n<p>N\u00e3o h\u00e1 nada pior do que gastar um monte de dinheiro e tr\u00eas meses de tempo para resolver um problema que ningu\u00e9m mais v\u00ea. Ou, pior ainda, investir muito tempo e esfor\u00e7o para colocar um curativo em um problema que s\u00f3 dura um ou dois meses.<\/p>\n\n\n\n<p>Lembre-se de que h\u00e1 um milh\u00e3o e uma maneiras de administrar um neg\u00f3cio, mas isso n\u00e3o significa que voc\u00ea precise experimentar todas elas.<\/p>","protected":false},"excerpt":{"rendered":"<p>Online business is always changing. There are always new techniques, systems, and emerging challenges you need to address to keep your business running properly. Every day, hundreds of websites release countless numbers of articles bringing you exciting new strategies and business models to tackle these obstacles and keep your business fresh and on track. These [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":15223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,144],"tags":[176,175,70,177],"class_list":{"0":"post-4154","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business","9":"tag-distraction","10":"tag-internet-business","11":"tag-membership-site","12":"tag-shiny-coin","13":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn about &quot;shiny coin syndrome&quot; and how to avoid becoming distracted by all the new techniques, methods, and technologies in the business world.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Blair Williams\"\/>\n\t<meta name=\"keywords\" content=\"shiny coin syndrome,distraction,internet business,membership site,shiny coin\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Beware the Shiny Coin Syndrome\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn about &quot;shiny coin syndrome&quot; and how to avoid becoming distracted by all the new techniques, methods, and technologies in the business world.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/10\/Shiny_Coins.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/10\/Shiny_Coins.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"740\" \/>\n\t\t<meta property=\"og:image:height\" content=\"417\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-07-23T20:56:34+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-03-04T21:50:09+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Beware the Shiny Coin Syndrome\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Learn about &quot;shiny coin syndrome&quot; and how to avoid becoming distracted by all the new techniques, methods, and technologies in the business world.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/10\/Shiny_Coins.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/beware-the-shiny-coin-syndrome\\\/#blogposting\",\"name\":\"Beware the Shiny Coin Syndrome\",\"headline\":\"Beware the Shiny Coin Syndrome\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/supercleanse\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/Shiny_Coins.jpg\",\"width\":740,\"height\":417},\"datePublished\":\"2020-07-23T14:56:34-04:00\",\"dateModified\":\"2021-03-04T14:50:09-05:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/beware-the-shiny-coin-syndrome\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/beware-the-shiny-coin-syndrome\\\/#webpage\"},\"articleSection\":\"Advice, Business, Distraction, Internet Business, Membership Site, Shiny Coin\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/beware-the-shiny-coin-syndrome\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/advice\\\/#listItem\",\"position\":2,\"name\":\"Advice\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/advice\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/beware-the-shiny-coin-syndrome\\\/#listItem\",\"name\":\"Beware the Shiny Coin Syndrome\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/beware-the-shiny-coin-syndrome\\\/#listItem\",\"position\":3,\"name\":\"Beware the Shiny Coin Syndrome\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/advice\\\/#listItem\",\"name\":\"Advice\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/beware-the-shiny-coin-syndrome\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/beware-the-shiny-coin-syndrome\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/supercleanse\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/supercleanse\\\/\",\"name\":\"Blair Williams\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/408a6ba443ef497d5ca72aaa6158574d.jpg?ver=1778775993\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/beware-the-shiny-coin-syndrome\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/beware-the-shiny-coin-syndrome\\\/\",\"name\":\"Beware the Shiny Coin Syndrome\",\"description\":\"Learn about \\\"shiny coin syndrome\\\" and how to avoid becoming distracted by all the new techniques, methods, and technologies in the business world.\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/beware-the-shiny-coin-syndrome\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/supercleanse\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/supercleanse\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2014\\\/10\\\/Shiny_Coins.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/beware-the-shiny-coin-syndrome\\\/#mainImage\",\"width\":740,\"height\":417},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/beware-the-shiny-coin-syndrome\\\/#mainImage\"},\"datePublished\":\"2020-07-23T14:56:34-04:00\",\"dateModified\":\"2021-03-04T14:50:09-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Beware the Shiny Coin Syndrome<\/title>\n\n","aioseo_head_json":{"title":"Cuidado com a S\u00edndrome da Moeda Brilhante","description":"Saiba mais sobre a \"s\u00edndrome da moeda brilhante\" e como evitar se distrair com todas as novas t\u00e9cnicas, m\u00e9todos e tecnologias do mundo dos neg\u00f3cios.","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/","robots":"max-image-preview:large","keywords":"shiny coin syndrome,distraction,internet business,membership site,shiny coin","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/#blogposting","name":"Beware the Shiny Coin Syndrome","headline":"Beware the Shiny Coin Syndrome","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/supercleanse\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/10\/Shiny_Coins.jpg","width":740,"height":417},"datePublished":"2020-07-23T14:56:34-04:00","dateModified":"2021-03-04T14:50:09-05:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/#webpage"},"articleSection":"Advice, Business, Distraction, Internet Business, Membership Site, Shiny Coin"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/#listItem","name":"Advice"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/#listItem","position":2,"name":"Advice","item":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/#listItem","name":"Beware the Shiny Coin Syndrome"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/#listItem","position":3,"name":"Beware the Shiny Coin Syndrome","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/#listItem","name":"Advice"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/supercleanse\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/supercleanse\/","name":"Blair Williams","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/408a6ba443ef497d5ca72aaa6158574d.jpg?ver=1778775993"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/","name":"Beware the Shiny Coin Syndrome","description":"Learn about \"shiny coin syndrome\" and how to avoid becoming distracted by all the new techniques, methods, and technologies in the business world.","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/supercleanse\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/supercleanse\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/10\/Shiny_Coins.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/#mainImage","width":740,"height":417},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/#mainImage"},"datePublished":"2020-07-23T14:56:34-04:00","dateModified":"2021-03-04T14:50:09-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"Beware the Shiny Coin Syndrome","og:description":"Learn about &quot;shiny coin syndrome&quot; and how to avoid becoming distracted by all the new techniques, methods, and technologies in the business world.","og:url":"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/10\/Shiny_Coins.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/10\/Shiny_Coins.jpg","og:image:width":740,"og:image:height":417,"article:published_time":"2020-07-23T20:56:34+00:00","article:modified_time":"2021-03-04T21:50:09+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"Beware the Shiny Coin Syndrome","twitter:description":"Learn about &quot;shiny coin syndrome&quot; and how to avoid becoming distracted by all the new techniques, methods, and technologies in the business world.","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/10\/Shiny_Coins.jpg"},"aioseo_meta_data":{"post_id":"4154","title":"Cuidado com a S\u00edndrome da Moeda Brilhante","description":"Learn about &quot;shiny coin syndrome&quot; and how to avoid becoming distracted by all the new techniques, methods, and technologies in the business world.","keywords":[{"label":"shiny coin syndrome","value":"shiny coin syndrome"}],"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":{"businessInfo":{"name":"","urls":{"website":"","aboutPage":"","contactPage":""},"address":{"line1":"","line2":"","zip":"","city":"","state":"","country":""},"contact":{"email":"","phone":"","fax":""},"ids":{"vatID":"","taxID":"","chamberID":""},"payment":{"priceIndication":"","currenciesAccepted":"","methodsAccepted":""},"areaServed":""},"openingHours":{"show":false,"closedLabel":"","open24h":false,"open24hLabel":"","open247":false,"use24hFormat":false,"twoSets":false,"timezone":"","hours":[]}},"seo_analyzer_scan_date":"2025-10-09 18:31:20","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-12-21 16:19:57","updated":"2026-03-03 15:09:10"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/\" title=\"Advice\">Advice<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\tBeware the Shiny Coin Syndrome\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Advice","link":"https:\/\/memberpress.com\/pt\/blog\/category\/advice\/"},{"label":"Beware the Shiny Coin Syndrome","link":"https:\/\/memberpress.com\/pt\/blog\/beware-the-shiny-coin-syndrome\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"0","content_native":[{"type":"core\/paragraph","render":"<p>Online business is always changing. There are always new techniques, systems, and emerging challenges you need to address to <a title=\"Start a Viable, Online Business with MemberPress\" href=\"https:\/\/memberpress.com\/2014\/05\/start-a-viable-online-business-with-memberpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">keep your business running properly<\/a>.<\/p>","content":[{"type":"text","data":"Online business is always changing. There are always new techniques, systems, and emerging challenges you need to address to <a title=\"Start a Viable, Online Business with MemberPress\" href=\"https:\/\/memberpress.com\/2014\/05\/start-a-viable-online-business-with-memberpress\/\" target=\"_blank\" rel=\"noopener noreferrer\">keep your business running properly<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Every day, hundreds of websites release countless numbers of articles bringing you exciting new strategies and <a href=\"https:\/\/memberpress.com\/blog\/memberpress-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"5 Compelling Membership Site Ideas\">business models<\/a> to tackle these obstacles and keep your business fresh and on track. These suggestions can be great reads, but sometimes they make life too complicated with a plethora of options or they distract you from seeing your existing projects through.<\/p>","content":[{"type":"text","data":"Every day, hundreds of websites release countless numbers of articles bringing you exciting new strategies and <a href=\"https:\/\/memberpress.com\/blog\/memberpress-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"5 Compelling Membership Site Ideas\">business models<\/a> to tackle these obstacles and keep your business fresh and on track. These suggestions can be great reads, but sometimes they make life too complicated with a plethora of options or they distract you from seeing your existing projects through."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>I call these things \"shiny coins,\" and the tendency of some business owners to drop whatever they're doing to pursue them is the \"shiny coin syndrome.\"<\/p>","content":[{"type":"text","data":"I call these things \"shiny coins,\" and the tendency of some business owners to drop whatever they're doing to pursue them is the \"shiny coin syndrome.\""}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Staying on Target<\/h2>","content":"Manter-se no alvo","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Businesses can take a long time and a lot of work to achieve success, which can be a serious problem if you have an <a title=\"5 Reasons Every Blogger Should Start a Membership Site\" href=\"https:\/\/memberpress.com\/2014\/05\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">internet-based business like a membership site<\/a>.<\/p>","content":[{"type":"text","data":"Businesses can take a long time and a lot of work to achieve success, which can be a serious problem if you have an <a title=\"5 Reasons Every Blogger Should Start a Membership Site\" href=\"https:\/\/memberpress.com\/2014\/05\/5-reasons-every-blogger-should-start-a-membership-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">internet-based business like a membership site<\/a>."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>It can be easy to get depressed and feel like everyone else is doing better than you while you're spinning your wheels and never getting anywhere. Or worse, your business may not be doing well enough to support you, and you might have some serious urgency to \"turn things around.\" It's during these times that shiny coin syndrome is most likely to take hold.<\/p>","content":[{"type":"text","data":"It can be easy to get depressed and feel like everyone else is doing better than you while you're spinning your wheels and never getting anywhere. Or worse, your business may not be doing well enough to support you, and you might have some serious urgency to \"turn things around.\" It's during these times that shiny coin syndrome is most likely to take hold."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>As a programmer, I've been susceptible to shiny coin syndrome myself, but I've taken steps to try to stay out of that rut. I've seen too many independent technologists and entrepreneurs fail in their businesses because they kept chasing the shiny coin without finishing what they'd already started.<\/p>","content":[{"type":"text","data":"As a programmer, I've been susceptible to shiny coin syndrome myself, but I've taken steps to try to stay out of that rut. I've seen too many independent technologists and entrepreneurs fail in their businesses because they kept chasing the shiny coin without finishing what they'd already started."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Sometimes, avoiding the shiny coin may involve sticking with a more tried and true methodology rather than running to the latest fad technology. It may also mean ignoring the advice of one of your favorite business gurus.<\/p>","content":[{"type":"text","data":"Sometimes, avoiding the shiny coin may involve sticking with a more tried and true methodology rather than running to the latest fad technology. It may also mean ignoring the advice of one of your favorite business gurus."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>One of the techniques I use to stay on target is to simply <a href=\"https:\/\/www.fastcompany.com\/3063392\/how-writing-to-do-lists-helps-your-brain-even-when-you-dont-comple\" target=\"_blank\" rel=\"noopener noreferrer\">keep a running list of new business ideas<\/a> that pop into my head while I\u2019m working. When I have an idea, I write it down and come back to it later instead of interrupting whatever I\u2019m working on.<\/p>","content":[{"type":"text","data":"One of the techniques I use to stay on target is to simply <a href=\"https:\/\/www.fastcompany.com\/3063392\/how-writing-to-do-lists-helps-your-brain-even-when-you-dont-comple\" target=\"_blank\" rel=\"noopener noreferrer\">keep a running list of new business ideas<\/a> that pop into my head while I\u2019m working. When I have an idea, I write it down and come back to it later instead of interrupting whatever I\u2019m working on."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Once I\u2019ve finished my tasks for the day, I come back to my list and really hash out the latest idea in detail. I may even spend half a day on it. After spending a substantial amount of time fleshing things out with a clear head, I\u2019ll usually be able to determine how much time, effort, and expense it will realistically take and decide whether or not to pursue the idea.<\/p>","content":[{"type":"text","data":"Once I\u2019ve finished my tasks for the day, I come back to my list and really hash out the latest idea in detail. I may even spend half a day on it. After spending a substantial amount of time fleshing things out with a clear head, I\u2019ll usually be able to determine how much time, effort, and expense it will realistically take and decide whether or not to pursue the idea."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There\u2019s something about just getting my business ideas down on paper and out of my brain that really helps me to stay focused on the task at hand and keeps me from making rash decisions.<\/p>","content":[{"type":"text","data":"There\u2019s something about just getting my business ideas down on paper and out of my brain that really helps me to stay focused on the task at hand and keeps me from making rash decisions."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/heading","render":"<h2 class=\"wp-block-heading\">Sometimes You can Embrace the Shiny Coin<\/h2>","content":"\u00c0s vezes, voc\u00ea pode abra\u00e7ar a moeda brilhante","data":[],"style":{"align":"left","parent_style":{},"header":"h2","fontSize":"27px"}},{"type":"core\/paragraph","render":"<p>Sometimes it <em>is<\/em> okay to \"pivot\" your business, completely change what you're doing, or completely switch out your whole software system. Usually though, you should think very carefully before making such drastic changes. They can be very expensive and time consuming.<\/p>","content":[{"type":"text","data":"Sometimes it <em>is<\/em> okay to \"pivot\" your business, completely change what you're doing, or completely switch out your whole software system. Usually though, you should think very carefully before making such drastic changes. They can be very expensive and time consuming."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Some reasons to make a big switch in your business could be if your system is running on obsolete technology and it's costing you too much time or money to maintain it, or if your business model just isn't working at all anymore.<\/p>","content":[{"type":"text","data":"Some reasons to make a big switch in your business could be if your system is running on obsolete technology and it's costing you too much time or money to maintain it, or if your business model just isn't working at all anymore."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>These are extreme but excellent reasons to consider making a grand change to the way your business operates. Consider whether the ROI (in terms of time, money, and effort) will be worth the hassle. Talk to your colleagues and clients, and see what they have to say on the matter before giving in to the allure of the shiny coin.<\/p>","content":[{"type":"text","data":"These are extreme but excellent reasons to consider making a grand change to the way your business operates. Consider whether the ROI (in terms of time, money, and effort) will be worth the hassle. Talk to your colleagues and clients, and see what they have to say on the matter before giving in to the allure of the shiny coin."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>There\u2019s nothing worse than taking a wad of cash and three month's time to solve a problem that nobody else sees. Or worse yet, to invest tons of time and effort in putting a band aid on the problem that only lasts for a month or two.<\/p>","content":[{"type":"text","data":"There\u2019s nothing worse than taking a wad of cash and three month's time to solve a problem that nobody else sees. Or worse yet, to invest tons of time and effort in putting a band aid on the problem that only lasts for a month or two."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}},{"type":"core\/paragraph","render":"<p>Remember that there are a million and one ways to run a business, but that doesn\u2019t mean you need to try them all.<\/p>","content":[{"type":"text","data":"Remember that there are a million and one ways to run a business, but that doesn\u2019t mean you need to try them all."}],"data":[],"style":{"textAlign":"left","color":"","dropCap":false,"parent_style":{}}}],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/4154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=4154"}],"version-history":[{"count":0,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/4154\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/15223"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=4154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=4154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=4154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}