{"id":4191,"date":"2014-07-29T15:41:21","date_gmt":"2014-07-29T21:41:21","guid":{"rendered":"https:\/\/memberpress.com\/?p=4191"},"modified":"2020-09-18T14:18:58","modified_gmt":"2020-09-18T20:18:58","slug":"stop-confusing-your-customers","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/stop-confusing-your-customers\/","title":{"rendered":"Pare de confundir seus clientes"},"content":{"rendered":"<p>Recentemente, fui a uma <a href=\"https:\/\/central.wordcamp.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">WordCamp<\/a> em Orange County (que, por sinal, foi incr\u00edvel) e tive a experi\u00eancia mais frustrante com um carro alugado.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a7d90c308583\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a7d90c308583\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/stop-confusing-your-customers\/#Figure_out_what_you_want_people_to_accomplish_by_visiting_your_site\" >Descubra o que voc\u00ea quer que as pessoas fa\u00e7am ao visitar seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/stop-confusing-your-customers\/#Dont_overwhelm_your_visitors_with_options\" >N\u00e3o sobrecarregue seus visitantes com op\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/stop-confusing-your-customers\/#Simplify_your_product_offering\" >Simplifique sua oferta de produtos<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Sempre que viajo em um ve\u00edculo novo, a primeira coisa que gosto de fazer \u00e9 conectar meu iPhone ao sistema de \u00e1udio e ao sistema Bluetooth. Sempre fico surpreso com a facilidade com que isso \u00e9 feito em alguns carros e como \u00e9 realmente <em>doloroso<\/em> em outros.<\/p>\n<p>Nesse carro em particular, tive que procurar o cabo de \u00e1udio e emparelhar meu telefone com o Bluetooth foi desnecessariamente dif\u00edcil. Al\u00e9m disso, tarefas simples, como acionar os limpadores de para-brisa, foram muito mais dif\u00edceis do que deveriam, pois os controles estavam em locais totalmente inesperados.<\/p>\n<p>Se houvesse outra op\u00e7\u00e3o prontamente dispon\u00edvel, eu provavelmente a teria escolhido em um piscar de olhos. Isso me fez pensar em como <a title=\"3 coisas que voc\u00ea deve saber ao lan\u00e7ar um site de associa\u00e7\u00e3o\" href=\"https:\/\/memberpress.com\/pt\/2013\/11\/3-things-i-wish-id-known-when-i-launched-my-first-membership-site\/\">se voc\u00ea estiver administrando um site de associa\u00e7\u00e3o<\/a> (ou qualquer outro tipo de site), seus visitantes e clientes provavelmente deixar\u00e3o o site se ficarem confusos com o que voc\u00ea est\u00e1 apresentando ou tentando vender.<\/p>\n<p>\u00c9 fundamental que voc\u00ea torne as coisas muito claras e f\u00e1ceis para eles, ou eles quase sempre ficar\u00e3o frustrados, desistir\u00e3o e procurar\u00e3o um de seus concorrentes com layout e processo simplificados. Tamb\u00e9m n\u00e3o custa nada <a title=\"Use MemberPress\" href=\"https:\/\/memberpress.com\/pt\/\">usar um plug-in de associa\u00e7\u00e3o do WordPress, como o MemberPress<\/a> para ajud\u00e1-lo a limpar a inscri\u00e7\u00e3o de seus membros e <a href=\"https:\/\/memberpress.com\/pt\/2013\/10\/membership-self-service-is-the-best-service\/\">experi\u00eancia em gerenciamento de contas<\/a>.<\/p>\n<p>J\u00e1 vi v\u00e1rios clientes perderem toneladas de membros e fracassarem em seus neg\u00f3cios on-line simplesmente porque seus clientes ficaram muito confusos com suas casas digitais.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Figure_out_what_you_want_people_to_accomplish_by_visiting_your_site\"><\/span>Descubra o que voc\u00ea quer que as pessoas fa\u00e7am ao visitar seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Voc\u00ea quer que seus visitantes se inscrevam em seu boletim informativo? Fa\u00e7am uma compra? Fa\u00e7am coment\u00e1rios?<\/p>\n<p><strong>Se voc\u00ea n\u00e3o sabe o que quer que seus usu\u00e1rios fa\u00e7am, <em>\u00e9 imposs\u00edvel<\/em> para que eles saibam o que voc\u00ea quer que eles fa\u00e7am.<\/strong><\/p>\n<p>Seja o que for, toda a experi\u00eancia fluir\u00e1 muito mais suavemente se voc\u00ea usar o layout para orientar as pessoas por meio das etapas de a\u00e7\u00e3o desejadas at\u00e9 um objetivo final. Voc\u00ea deve sempre ter algum tipo de objetivo para cada p\u00e1gina do seu site e uma ideia geral da maneira como os visitantes passar\u00e3o por essas p\u00e1ginas e objetivos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dont_overwhelm_your_visitors_with_options\"><\/span>N\u00e3o sobrecarregue seus visitantes com op\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Se o seu site estiver coberto por 93 bot\u00f5es grandes e laranjas, seus visitantes n\u00e3o ter\u00e3o ideia do que fazer. Como seres humanos, a tomada de decis\u00f5es realmente consome nossa energia f\u00edsica. Temos apenas uma quantidade limitada de energia cerebral e paci\u00eancia para tomar decis\u00f5es diariamente.<\/p>\n<p>Elimine o estresse e d\u00ea aos seus clientes em potencial uma coisa a menos para fazer, simplificando suas p\u00e1ginas com uma ou duas chamadas para a\u00e7\u00e3o claras e espec\u00edficas.<\/p>\n<p><strong>Descobri que quanto mais decis\u00f5es o usu\u00e1rio tiver que tomar, mais <em>menos a\u00e7\u00e3o ele provavelmente tomar\u00e1.<\/em><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Simplify_your_product_offering\"><\/span>Simplifique sua oferta de produtos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sempre fico surpreso com o n\u00famero de pessoas que desejam iniciar um site de associa\u00e7\u00e3o e me enviam e-mails perguntando se o MemberPress pode lidar com cronogramas de pagamento bizarros ou ofertas de produtos complexos: <em>\u201cO MemberPress pode cobrar de algu\u00e9m $5 inicialmente, $10\/m\u00eas depois e $7 quinze dias depois?\u201d<\/em> Ou, <em>\u201cTenho 10 cursos diferentes que quero cobrar em quatro n\u00edveis diferentes e colocar todas essas varia\u00e7\u00f5es em uma p\u00e1gina gigante com 40 descri\u00e7\u00f5es e bot\u00f5es exclusivos.\u201d<\/em><\/p>\n<p>Ok, talvez isso seja um exagero. E, em geral, o MemberPress \u00e9 capaz de lidar com qualquer configura\u00e7\u00e3o que se deseje. Mas essa n\u00e3o \u00e9 a quest\u00e3o.<\/p>\n<p>Antes de lan\u00e7ar um site de associa\u00e7\u00e3o ou qualquer outro produto, voc\u00ea precisa se perguntar como pode simplificar suas op\u00e7\u00f5es e condi\u00e7\u00f5es de pagamento. Se a simplifica\u00e7\u00e3o do faturamento n\u00e3o for uma op\u00e7\u00e3o (como no caso de voc\u00ea ter muitos produtos), voc\u00ea deve descobrir maneiras de simplificar a experi\u00eancia do usu\u00e1rio para que ele receba as op\u00e7\u00f5es mais relevantes.<\/p>\n<p>Se voc\u00ea realmente deseja otimizar seu site e fazer com que os usu\u00e1rios ajam, limpar e simplificar seu site pode ser a coisa mais eficaz que voc\u00ea pode fazer.<\/p>","protected":false},"excerpt":{"rendered":"<p>I recently went to a WordCamp in Orange County (which was awesome by the way) and had the most frustrating experience with a rental car. Whenever I\u2019m travelling in a new vehicle, the first thing I like to do is connect my iPhone to the audio system and Bluetooth system. I\u2019m always surprised at how 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