{"id":41981,"date":"2026-05-28T10:00:00","date_gmt":"2026-05-28T14:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=41981"},"modified":"2026-05-28T10:01:51","modified_gmt":"2026-05-28T14:01:51","slug":"how-to-sell-digital-products-on-wordpress","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-sell-digital-products-on-wordpress\/","title":{"rendered":"How to Sell Digital Products on WordPress"},"content":{"rendered":"\n

Skip the shipping hassles and learn how to sell digital products on WordPress using MemberPress.<\/em><\/strong><\/p>

\n
WHAT'S INSIDE<\/p>\nToggle<\/span>
What are Digital Products?<\/a><\/li>
What are Some Digital Products to Sell<\/a>
1. Premium Content (The Paywall)<\/a><\/li>
2. Downloadables<\/a><\/li>
3. Online Learning Courses<\/a><\/li>
4. Coaching<\/a><\/li>
5. Community & Networking<\/a><\/li>
6. Software, Apps, & Licenses<\/a><\/li><\/ul><\/li>
5 Benefits of Selling Digital Products<\/a>
1) Less hassle than physical goods<\/a><\/li>
2) More cost-effective<\/a><\/li>
3) Create passive income<\/a><\/li>
4) Do it from anywhere<\/a><\/li>
5) Scalability<\/a><\/li><\/ul><\/li>
Why Sell Digital Products with MemberPress vs Third-Party Marketplaces<\/a><\/li>
How to Sell Digital Products on WordPress<\/a>
1. Build Your WordPress Site<\/a><\/li>
3. Activate Your Add-ons<\/a><\/li>
Need help connecting the dots?<\/a><\/li><\/ul><\/li>
Finally\u2026<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n
Selling physical products is a lot.<\/em><\/p>\n\n\n\n
No matter how simple the idea or how brilliant the invention, the challenges don\u2019t change. You\u2019re dealing with manufacturing, upfront costs, shipping logistics, and the very real question of where all that inventory is going to live. <\/p>\n\n\n\n
It\u2019s overwhelming enough to stop many entrepreneurs before they ever begin.<\/p>\n\n\n\n
Digital products are a different ball game.<\/strong><\/p>\n\n\n\n
No warehouse. No production delays. No boxes piling up in your spare room. Instead, you take the knowledge, skills, or systems you already have and turn them into something people can download or access instantly.<\/p>\n\n\n\n
In this guide, I\u2019ll show you why choosing digital products is one of the smartest business decisions you can make.<\/strong> <\/p>\n\n\n\n
I\u2019ll also share practical ideas you can start with and then walk you through exactly how to set up your digital product store on WordPress using MemberPress, step by step.<\/strong><\/p>\n\n\n\n
But first\u2026<\/p>\n\n\n\n
<\/span>What are Digital Products?<\/span><\/h2>\n\n\n\n
Digital products are items you sell online that don\u2019t exist in physical form. Instead of shipping a package, customers get instant access \u2013 usually through a download, login, or email.<\/p>\n\n\n\n
In simple terms, they\u2019re products people can use, watch, read, or listen to on a screen.<\/p>\n\n\n\n
Here are common examples that most creators and business owners sell:<\/strong><\/p>\n\n\n\n
\n
Ebooks & guides<\/strong> \u2013 PDFs, workbooks, checklists<\/li>\n\n\n\n
Online courses<\/a><\/strong> \u2013 video lessons, written modules, or mixed formats<\/li>\n\n\n\n
Memberships<\/a><\/strong> \u2013 gated content, resources, communities, or ongoing training<\/li>\n\n\n\n
Templates & tools<\/strong> \u2013 planners, Notion templates, spreadsheets, swipe files<\/li>\n\n\n\n
Digital downloads<\/strong> \u2013 printables, trackers, prompts, or worksheets<\/li>\n\n\n\n
Audio products<\/strong> \u2013 podcasts<\/a>, workshops, or recorded trainings<\/li>\n<\/ul>\n\n\n\n
What makes digital products powerful is how they\u2019re delivered. Once created, they can be sold repeatedly without worrying about manufacturing, storage, or shipping. A single product can reach one person \u2013 or ten thousand \u2013 without extra effort.<\/p>\n\n\n\n
For creators<\/a>, educators, and service providers, digital products are often the easiest way to turn knowledge and experience into income<\/strong>.<\/p>\n\n\n\n
<\/span>What are Some Digital Products to Sell<\/span><\/h2>\n\n\n\n
The \u201cWhat do I sell?\u201d question is the biggest hurdle I see most creators face. But most times, you likely already have the product. It\u2019s just a matter of packaging the knowledge or files you already possess.<\/p>\n\n\n\n
You also don\u2019t need a dozen different tools to manage these different formats. MemberPress<\/a><\/strong> works as an all-in-one hub, giving you one place to protect and sell whatever you create.<\/p>\n\n\n\n
Here are a few ways you can monetize what you already have:<\/strong><\/p>\n\n\n\n
<\/span>1. Premium Content (The Paywall)<\/span><\/h3>\n\n\n\n
This is the classic move, and honestly, it\u2019s usually the easiest place to start. Instead of building a completely new product from scratch, you simply take your highest-value work and reserve it for your paying subscribers.<\/p>\n\n\n\n
When you use MemberPress, you can convert your \u2018ordinary\u2019 file to a paid access. Here is what creates real value behind a paywall:<\/strong><\/p>\n\n\n\n
\n
Exclusive Articles & Deep Dives:<\/strong> We all writefree blog posts<\/strong><\/a> for SEO, but your best work \u2013 the detailed, step-by-step guides that actually solve expensive problems \u2013 can be a premium perk<\/strong>.
<\/li>\n\n\n\n
Paywalled News & Industry Data:<\/strong> If you are the person who constantly tracks trends (like crypto, real estate, or AI updates), you can sell that curation. People will happily pay you to save them the time of researching it themselves.
<\/li>\n\n\n\n
Podcast Show Notes & Transcripts:<\/strong> Your audio might be free to attract listeners, but the \u201ccheatsheets,\u201d transcripts, and resource links are valuable add-ons for super-fans who want to take action on what they heard.
<\/li>\n\n\n\n
Dripped Content:<\/a><\/strong> This is a strategy I love. Instead of giving access to a 10-part story or tutorial series all at once, you release it \u201cchapter by chapter.\u201d It builds anticipation and gives members a reason to stay subscribed.<\/li>\n<\/ul>\n\n\n\n
You don\u2019t need to hunt for extra add-ons to make this happen. This is the core of what MemberPress does. You simply use the Rules<\/a><\/strong> feature to decide who gets to see what. You can lock down specific pages, categories, or even single tags with a few clicks.<\/p>\n\n\n\n
And for that \u201cDripped Content\u201d<\/a> I mentioned? It\u2019s built right in. You can set a rule that says, \u201cGive access to Chapter 2 exactly 7 days after signup.\u201d It automates your engagement so you don\u2019t have to manually email files every week.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Downloadables\"><\/span>2. Downloadables<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sometimes your audience wants something they can take with them, like a file they can save, print, or use offline. This is one of the most scalable business models because you build the asset once, and it sells indefinitely.<\/p>\n\n\n\n<p><strong>Here are the most popular formats:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ebooks:<\/strong> You don\u2019t need a publisher. Package your expertise (or a collection of your best blog posts) into a polished PDF.<\/li>\n\n\n\n<li><strong>Templates:<\/strong> People love shortcuts. If you have a killer Excel spreadsheet, a Notion dashboard, or a set of <a href=\"https:\/\/memberpress.com\/go\/canva\/main\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">Canva<\/a> designs, sell the file. You are selling them time saved.<\/li>\n\n\n\n<li><strong>Printables:<\/strong> Think planners, checklists, or educational worksheets.<\/li>\n\n\n\n<li><strong>Stock Media, Art & Audio:<\/strong> Whether it\u2019s high-res photography, illustration packs, or music samples, creators are always looking for assets to use in their own work.<\/li>\n<\/ul>\n\n\n\n<p>The <a href=\"https:\/\/memberpress.com\/docs\/mp-downloads-add-on\/\" title=\"\"><strong>MemberPress Downloads<\/strong> add-on<\/a> is built for this.<\/p>\n\n\n\n<p>A lot of people make the mistake of just putting a direct link to a PDF on a password-protected page. The problem? Anyone with that link can share it with the world.<\/p>\n\n\n\n<p>MemberPress Downloads solves this by protecting the file itself. It generates a secure URL that checks if a user is actually logged in and has permission before the download starts. It also tracks exactly how many times your files are being downloaded, so you can see which products are performing best \u2013 all from your existing dashboard.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Online_Learning_Courses\"><\/span>3. Online Learning Courses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you have a skill to teach, a <a href=\"https:\/\/memberpress.com\/online-course-platform\/\" title=\"\">course<\/a> is the most powerful way to do it. While an ebook gives information, a course provides a transformation. It takes your students from point A to point B in a structured way.<\/p>\n\n\n\n<p><strong>Here are the best ways to <a href=\"https:\/\/memberpress.com\/blog\/how-to-structure-an-online-course\/\" title=\"\">structure<\/a> it:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/memberpress.com\/mp-courses\/getting-started-with-memberpress-video-course\/\" title=\"\">Video Lessons<\/a>:<\/strong> Think of this as building your own \u201cNetflix for Learning.\u201d Whether you are teaching guitar, coding, or cooking, video is the most engaging way to demonstrate complex topics.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/memberpress.com\/docs\/how-to-add-a-certificate-in-memberpress-courses\/\" title=\"\">Certifications<\/a>:<\/strong> People love proof of their hard work. Offering a certificate upon completion adds legitimate value to your course and gives your students something to show off on LinkedIn or their resume.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"791\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-1024x791.jpg\" alt=\"MemberPress Courses certificate example\" class=\"wp-image-47903\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-1024x791.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-300x232.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-768x593.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-1536x1187.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-2048x1583.jpg 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-220x170.jpg 220w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-795x614.jpg 795w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-885x684.jpg 885w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-1333x1030.jpg 1333w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-670x518.jpg 670w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-156x121.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/11\/SampleCertificate_BakeSchool_3-1080x835.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">A certificate created with the new MemberPress Course Certificates feature.<\/figcaption><\/figure>\n\n\n\n<p>In the past, you had to buy a separate Learning Management System (LMS) and try to bridge it with your membership plugin. It was clunky and expensive.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/memberpress.com\/addons\/memberpress-courses\/\" title=\"\">MemberPress Courses add-on<\/a><\/strong> changes that by bringing the entire experience inside your existing dashboard. You get a visual, drag-and-drop builder to organize your lessons, and a \u201cClassroom Mode\u201d that automatically styles your content so it looks professional without any coding. Plus, <a href=\"https:\/\/memberpress.com\/docs\/memberpress-quizzes\/\" title=\"\">Quizzes<\/a> and Certificates are built right in, so you can test progress and reward your students automatically.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Coaching\"><\/span>4. Coaching<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is another great way to monetize your expertise. While a course teaches a skill, <a href=\"https:\/\/memberpress.com\/blog\/online-life-coaching-business\/\" title=\"\">coaching<\/a> ensures <strong>results<\/strong>. It\u2019s about selling \u201caccess to you\u201d and actively guiding your clients to a specific goal.<\/p>\n\n\n\n<p><strong>Here is how you can start a coaching business digitally:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Guided Programs:<\/strong> Instead of just dumping information on a client, sell a 12-week program where you actively track their habits to ensure they do the work.<\/li>\n\n\n\n<li><strong>Milestone-Based Assets:<\/strong> Don\u2019t overwhelm clients with files. Release specific PDFs or videos only when a client completes a specific goal.<\/li>\n\n\n\n<li><strong>Private Client Portals:<\/strong> Give your one-on-one clients a dedicated \u201chome base\u201d where they can find their specific resources, notes, and homework.<\/li>\n\n\n\n<li><strong>Accountability Services:<\/strong> Charge a subscription for discipline. You provide the habit-tracking routine, and they pay for the structure that keeps them consistent.<\/li>\n<\/ul>\n\n\n\n<p><strong><a href=\"https:\/\/memberpress.com\/docs\/coaching-site-with-memberpress-coachkit\/\" title=\"\">MemberPress CoachKit\u2122<\/a><\/strong> makes this easy.<\/p>\n\n\n\n<p>For a long time, running a coaching program online meant juggling a mess of spreadsheets, email threads, and third-party apps.<\/p>\n\n\n\n<p>CoachKit\u2122 eliminates that chaos by building the coaching experience directly into your WordPress site. <\/p>\n\n\n\n<p>You can create \u201ccohorts\u201d of students, assign them daily habits to track, and even message them directly. <\/p>\n\n\n\n<p>It seamlessly connects your digital content (courses and downloads) with the personal guidance your clients are paying for \u2013 all in one place.<\/p>\n\n\n\n<div id=\"ad-58865\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/pt\/ads\/page-coachkit-dedicated-feat\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"CoachKit by MemberPress - Click to Learn More\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\">5. Community & Networking<\/h3>\n\n\n\n<p>Sometimes the product isn\u2019t the content; it\u2019s the people. People are often willing to pay a premium just to be in the room (or on Zoom) with the right crowd. Selling access to a community is one of the stickiest ways to build recurring revenue because members stay for each other.<\/p>\n\n\n\n<p><strong>Here are a few ways to monetize connection:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exclusive Communities:<\/strong> This is the \u201cInner Circle\u201d model. You charge for access to a private space where members can ask questions, share wins, and get support away from the noise of social media.<\/li>\n\n\n\n<li><strong>Expert Directories:<\/strong> This works like a premium \u201cYellow Pages\u201d for a specific niche. You can sell listings to professionals who want to be found. For example, a \u201cFind a Vetted Nutritionist\u201d directory where practitioners pay you to be listed.<\/li>\n\n\n\n<li><strong>Member-to-Member Networking:<\/strong> Create a digital hub for people in a specific industry to connect, collaborate, and find jobs or partners.<\/li>\n<\/ul>\n\n\n\n<p>You can get this done seamlessly with <strong><a href=\"https:\/\/memberpress.com\/blog\/clubsuite-communities\/\" title=\"\">MemberPress ClubSuite\u2122<\/a><\/strong> , specifically ClubDirectory\u2122, ClubCircles\u2122, and ClubConnect\u2122. <\/p>\n\n\n\n<p>Usually, adding a community means sending your paying customers off-site to Facebook Groups or Slack, where you lose control of the experience (and the data).<\/p>\n\n\n\n<p>MemberPress ClubSuite\u2122 keeps them on your site. <strong>ClubCircles\u2122<\/strong> lets you build your own social feed and private groups right inside your membership. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"647\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-1024x647.png\" alt=\"ClubCircles screenshot forum\" class=\"wp-image-77839\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-1024x647.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-300x190.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-768x485.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-50x32.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-1536x971.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-2048x1295.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-269x170.png 269w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-840x531.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-1082x684.png 1082w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-1629x1030.png 1629w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-700x443.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-156x99.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2025\/12\/ClubCircles-screenshot-forum-1080x683.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>ClubDirectory\u2122<\/strong> turns your member list into a searchable public (or private) directory. This combination turns your website from a simple store into a bustling digital hub.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"646\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1024x646.png\" alt=\"\" class=\"wp-image-78087\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1024x646.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-300x189.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-768x484.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-50x32.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1536x969.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-2048x1292.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-270x170.png 270w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-840x530.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1085x684.png 1085w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1633x1030.png 1633w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-700x441.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-156x98.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2026\/01\/ClubDirectory14-1080x681.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>ClubConnect\u2122<\/strong> enables private messaging between individual members, groups of members, or even between members and admins.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1038\" height=\"687\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2026\/04\/ClubConnect-Private-Messaging-example.svg\" alt=\"ClubConnect Private Messaging example\" class=\"wp-image-80240\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h3 class=\"wp-block-heading\">6. Software, Apps, & Licenses<\/h3>\n\n\n\n<p>For the more tech-savvy creators, code is the ultimate digital product. Whether you are building a tool that solves a specific problem or creating assets for other developers, selling software is one of the most scalable ways to build recurring revenue.<\/p>\n\n\n\n<p><strong>Here are the main ways to package your code:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>WordPress Plugins & Themes:<\/strong> If you\u2019ve built a custom solution for your own site, chances are other site owners need it too.<br><\/li>\n\n\n\n<li><strong>Web & Mobile Apps (SaaS):<\/strong> You can sell access to a web-based tool. Think of calculators, generators, or project management dashboards.<br><\/li>\n\n\n\n<li><strong>Game Assets:<\/strong> Indie game developers are always hunting for character models, texture packs, or code snippets to speed up their development.<br><\/li>\n\n\n\n<li><strong>Software Licenses:<\/strong> <a href=\"https:\/\/memberpress.com\/blog\/how-to-start-a-software-business\/\" title=\"\">Selling desktop software<\/a> or scripts that require a valid key to operate.<\/li>\n<\/ul>\n\n\n\n<p><strong>Depending on what you are building, there are three ways to handle this with MemberPress:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The \u201cCore\u201d Method (Subscribers Only):<\/strong> This is the simplest approach. You use <strong><a href=\"https:\/\/memberpress.com\/docs\/rules-overview\/\" title=\"\">MemberPress Rules<\/a><\/strong> to protect the specific page where your web app lives or where the download link sits. If a user\u2019s credit card fails or they cancel their subscription, the Rule kicks in immediately, and they lose access to that page.<br><\/li>\n\n\n\n<li><strong>The Licensing Method:<\/strong> If you are selling a WordPress plugin or desktop software, you usually need to verify that the user has an active subscription <em>inside<\/em> the software itself. You can integrate MemberPress with tools like the <strong><a href=\"https:\/\/wordpress.org\/plugins\/software-license-manager\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Software License Manager<\/a><\/strong> plugin. This allows you to automatically generate license keys when someone buys and validate them based on the member\u2019s status.<br><\/li>\n\n\n\n<li><strong>The B2B Play (Corporate Accounts):<\/strong> If you are selling your software to companies rather than individuals, use the <a href=\"https:\/\/memberpress.com\/addons\/corporate-accounts\/\" title=\"\"><strong>Corporate Accounts<\/strong> add-on<\/a>. This allows a manager to buy one bulk membership and then invite their employees to use the software. It\u2019s a great way to land high-ticket sales without managing 50 separate billing accounts.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Benefits_of_Selling_Digital_Products\"><\/span>5 Benefits of Selling Digital Products<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that we\u2019ve covered <em>what<\/em> you can create, let\u2019s look at <em>why<\/em> this business model is so effective.<\/p>\n\n\n\n<p>Selling digital products isn\u2019t just about avoiding shipping costs; it\u2019s about <strong>leverage<\/strong>. You are building an asset once and selling it repeatedly, without the operational drag that often slows down traditional retail.<\/p>\n\n\n\n<p><strong>Here are the five biggest advantages of going digital:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Less_hassle_than_physical_goods\"><\/span>1) Less hassle than physical goods<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Even though it can be rewarding, making and selling physical products can be a pain in the neck.<\/p>\n\n\n\n<p>You have to worry about manufacturing, inventory, shipping, and supply chains.<\/p>\n\n\n\n<p>Let\u2019s say you\u2019re a candlemaker. But you live in a small apartment and don\u2019t have the space to cook up candles right now.<\/p>\n\n\n\n<p>No problem. Instead of turning your tiny kitchen into a scene out of <em>Breaking Bad<\/em>, turn your expertise into <strong>digital downloads<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Film a video course on <em>how<\/em> to make candles.<\/li>\n\n\n\n<li>Write some <strong>guidebooks <\/strong>so others don\u2019t spill wax on the dog like you did (lol)<\/li>\n\n\n\n<li>Create <strong><a href=\"https:\/\/www.pinterest.com\/pin\/821766263252580512\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">candle label templates<\/a> <\/strong>that\u2019ll be sure to stand out on Pinterest feeds everywhere<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_More_cost-effective\"><\/span>2) More cost-effective<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aside from the hassle, <strong>physical goods are expensive<\/strong> to make. This means <strong>less money in your pocket.<\/strong> You have to pay for materials, storage, and shipping before you even make a sale.<\/p>\n\n\n\n<p><strong>With digital goods, your overhead is incredibly low. You\u2019re basically looking at:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your time (upfront)<\/li>\n\n\n\n<li>A domain name & hosting<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/pricing\" title=\"\">MemberPress<\/a><\/li>\n<\/ul>\n\n\n\n<p>Since the cost of \u201cduplicating\u201d a file is zero, almost every dollar you make is pure profit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Create_passive_income\"><\/span>3) Create passive income<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>By <strong>selling files<\/strong>, you can leverage the power of <strong>recurring revenue.<\/strong><\/p>\n\n\n\n<p>If you create a file once, it can be sold an infinite number of times, <em>forever<\/em>.<\/p>\n\n\n\n<p>There\u2019s no need to produce multiple copies to stock up on inventory. And, there isn\u2019t a bunch of extra work involved like there is when selling a service (you should definitely update it from time to time).<\/p>\n\n\n\n<p>Also, selling files through monthly or yearly <strong>membership packages<\/strong> can be a great way to generate <strong>predictable income<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Do_it_from_anywhere\"><\/span>4) Do it from anywhere<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u201cWork from anywhere\u201d can sound like a clich\u00e9, but with digital products, it\u2019s a reality. You don\u2019t need a warehouse, a brick-and-mortar lease, or a Point of Sale system.<\/p>\n\n\n\n<p>All you really need is a laptop. Whether you are working from a coffee shop, a beach in Cabo, or just your living room, your store is always open and your \u201cinventory\u201d is always in stock.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"0KswgI8tiCauThZ9zknIkmUfTh2PxPYOCXlGfVKm2G3HA6BFJN9na3Y4Rvo1pZqJd8qSrSupN6dvQiWbjE4Us5BDgoOjW\"><div class=\"responsive-video\"><iframe title=\"Work from Anywhere! Sell Online Memberships and Find Your Freedom Today!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/A38tdiNZLEg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Scalability\"><\/span>5) Scalability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To grow a physical business, you may eventually have to scale. You need a bigger warehouse, more employees, and more capital to buy stock.<\/p>\n\n\n\n<p>However, digital businesses scale without the growing pains. You don\u2019t need to hire a logistics team to sell more ebooks. You can double your revenue without increasing your workload or your overhead.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Sell_Digital_Products_with_MemberPress_vs_Third-Party_Marketplaces\"><\/span>Why Sell Digital Products with MemberPress vs Third-Party Marketplaces<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you are just starting out, it is tempting to upload your course to Udemy, your templates to Etsy, or start your community on Skool. It seems easier to go where the traffic already is.<\/p>\n\n\n\n<p>But while these platforms are great for getting noticed, they come with a ceiling. In the long run, building your business on \u201crented land\u201d limits your growth.<\/p>\n\n\n\n<p><strong>Here is why hosting your own store on WordPress with MemberPress is the smarter play:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>No Astronomical \u201cPlatform Tax\u201d:<\/strong> Major marketplaces take a significant cut of every single sale you make, forever. And as you grow that figure compounds. We\u2019re talking 1000s of dollars a month spent just on transaction fees. <br><br>MemberPress only takes a small cut on it\u2019s \u201cLaunch\u201d plan \u2013 when you\u2019re starting out and that cost is low. Once you move up to Growth or Scale your only overhead is your MemberPress license \u2013 that\u2019s it. <br><\/li>\n\n\n\n<li><strong>You Own the Customer:<\/strong> On third-party platforms, they aren\u2019t <em>your<\/em> customers; they are Etsy\u2019s or Skool\u2019s customers. When you sell on your own site, you build your own email list, track your own analytics, and own the relationship directly.<br><\/li>\n\n\n\n<li><strong>Total Brand Control:<\/strong> You aren\u2019t competing for attention in a search bar next to 50 other creators selling the exact same thing. You control the journey, the branding, and the experience from start to finish.<br><\/li>\n\n\n\n<li><strong>Immunity to \u201cAlgorithm Changes\u201d:<\/strong> You are not at the mercy of a sudden policy update or algorithm shift that wipes out your traffic overnight. You own the platform.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Sell_Digital_Products_on_WordPress\"><\/span>How to Sell Digital Products on WordPress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Setting up your digital shop might feel like a big technical leap, but it\u2019s actually quite streamlined. You don\u2019t need to be a developer to pull this off; you just need the right foundation.<\/p>\n\n\n\n<p><strong>Here is the quick roadmap to getting your store online:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Build_Your_WordPress_Site\"><\/span>1. Build Your WordPress Site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>First, you need a home base. If you haven\u2019t already, you\u2019ll need to secure a <a href=\"https:\/\/memberpress.com\/go\/namecheap\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">domain<\/a> name, buy <a href=\"https:\/\/memberpress.com\/go\/hostinger\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">web hosting<\/a>, and install <a href=\"https:\/\/memberpress.com\/blog\/building-an-online-membership-site-using-wordpress\/\" title=\"\">WordPress<\/a>. This is the foundation that ensures you own your platform and your data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Get MemberPress<\/h3>\n\n\n\n<p>Once your site is live, it\u2019s time to add the engine. Purchase and install the <strong><a href=\"https:\/\/memberpress.com\/plans\/pricing\/\" title=\"\">MemberPress plugin<\/a><\/strong>.<\/p>\n\n\n\n<p><em>Note:<\/em> Be sure to choose the plan that includes the specific tools you need. For example, if you want to sell <strong>Courses<\/strong>, <strong>CoachKit\u2122<\/strong>, or <strong>Corporate Accounts<\/strong>, make sure you pick the plan that supports those add-ons. <strong>Scale<\/strong> is a recommended plan for all.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"Ee6Z0X3v3Cza0P4MLNz8ckZSyGstbuH8T1SmodqpiDaRFyOxjJNkuQ5IKFsJhKwQMBRr2g\"><div class=\"responsive-video\"><iframe title=\"How to Install MemberPress on WordPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ko8Obx6yj0U?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Activate_Your_Add-ons\"><\/span>3. Activate Your Add-ons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>MemberPress is built to be lightweight, so it doesn\u2019t auto-activate every feature by default. You simply go to the dashboard and turn on exactly what you need.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Selling files? Flip the switch for <strong><a href=\"https:\/\/memberpress.com\/addons\/downloads\/\" title=\"\">MemberPress Downloads<\/a><\/strong>.<\/li>\n\n\n\n<li>Selling a curriculum? Turn on <strong><a href=\"https:\/\/memberpress.com\/addons\/memberpress-courses\/\" title=\"\">MemberPress Courses<\/a><\/strong>.<\/li>\n\n\n\n<li>Starting a coaching program? Activate <strong><a href=\"https:\/\/memberpress.com\/addons\/coachkit\/\" title=\"\">CoachKit\u2122<\/a><\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Need_help_connecting_the_dots\"><\/span>Need help connecting the dots?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We don\u2019t expect you to guess your way through the settings. We have a massive library of <strong><a href=\"https:\/\/memberpress.com\/docs\/\" title=\"\">Knowledge Base docs<\/a>,<\/strong> complete with thorough, easy-to-follow video tutorials that show you exactly where to click.<\/p>\n\n\n\n<p>And if you want to skip the setup entirely, check out our <strong><a href=\"https:\/\/memberpress.com\/dfy-services\/\" title=\"\">Done For You Services<\/a><\/strong>. Who better to build your site than the team that built the software? Let the MemberPress in-house experts handle the development for you so you can launch without the headache.<\/p>\n\n\n\n<div id=\"ad-68548\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/pt\/ads\/post-dfy-services\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png\" class=\"no-lazy-load wp-post-image\" alt=\"MemberPress DFY Services\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services.png 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-300x125.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-50x21.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-18x8.png 18w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-408x170.png 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-700x292.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2024\/09\/memberpress-DFY-services-156x65.png 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">Finally\u2026<\/h2>\n\n\n\n<p>With the technical side sorted, you are now free to focus on creating great and valuable content for your audience, which is what matters most.<\/p>\n\n\n\n<p>You have the roadmap. You have the tools. Now, it\u2019s time to turn that idea into income.<\/p>\n\n\n\n<p><strong>Got questions or additional tips on selling digital products? Let me know in the comments below!<\/strong><\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"cta character\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Get MemberPress Today!<\/h3>\n\t\t\t<div><p>Start getting paid for the content you create.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tGet MemberPress Now\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"arrow\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">See All Features<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Ready to turn your expertise into income? Skip the shipping hassles and learn how to sell digital products, coaching, & courses on WordPress using MemberPress.<\/p>\n","protected":false},"author":87865,"featured_media":80782,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,658,134,102,792],"tags":[1000,1001,1002,322,25],"class_list":{"0":"post-41981","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-business-ideas","9":"category-how-to-2","10":"category-monetization","11":"category-courses","12":"tag-digital-downloads","13":"tag-digital-files","14":"tag-digital-products","15":"tag-online-business","16":"tag-wordpress","17":"entry"},"acf":{"plans":"a:1:{i:0;s:5:\"scale\";}","is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Sell digital products on WordPress and monetize what what you know! 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