Pense na \u00faltima vez em que voc\u00ea abriu um artigo de not\u00edcias ou, pior ainda, uma receita favorita de um site. Os an\u00fancios podem ser exagerados. <\/p>

O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>

Do zero ao her\u00f3i: como o \u00f3dio ao an\u00fancio pode impulsionar seu \ud83d\udcb0<\/a>
- Frutas f\u00e1ceis de pendurar para sites WordPress<\/a><\/li>
- Converta facilmente visitantes gratuitos em membros pagos<\/a><\/li>
- M\u00e9todos de veicula\u00e7\u00e3o de an\u00fancios para WordPress<\/a><\/li><\/ul><\/li>
- Como ocultar an\u00fancios para membros ou assinantes pagos no WordPress<\/a>
 - Como configurar o MemberPress para uma experi\u00eancia sem an\u00fancios<\/a><\/li>
 - Plug-in de gerenciamento de an\u00fancios recomendado para WordPress<\/a><\/li>
 - Uso das regras do MemberPress para remover an\u00fancios para membros<\/a><\/li>
 - Uso de um c\u00f3digo curto para ocultar an\u00fancios no WordPress<\/a><\/li>
 - Usando os blocos protegidos do MemberPress para ocultar an\u00fancios no WordPress<\/a><\/li>
 - Usando os saltos de pedidos para fazer upsell no checkout<\/a><\/li><\/ul><\/li>
 - Concluindo<\/a>
 - Quanto cobrar pela associa\u00e7\u00e3o sem an\u00fancios<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n
 Em alguns setores, por\u00e9m, editores e criadores precisam desses an\u00fancios para monetizar seu conte\u00fado \u2013 quer os leitores gostem ou n\u00e3o.<\/p>\r\n\r\n\r\n\r\n
 E a maioria dos leitores n\u00e3o o faz. \u00c9 por isso que quase todos os sites de receitas t\u00eam um Ir para a receita<\/em> link. Aposto que esses s\u00e3o os links mais clicados na internet!<\/p>\r\n\r\n\r\n\r\n
 $\"Voc\u00ea$ <\/a><\/figure>\r\n\r\n\r\n\r\n
 No entanto, h\u00e1 um lado positivo na nuvem de desd\u00e9m que paira sobre seus an\u00fancios. E esse lado positivo \u00e9 upselling<\/strong><\/em>.<\/p>\r\n\r\n\r\n\r\n
 Se voc\u00ea tem um site WordPress constru\u00eddo em torno de um modelo de monetiza\u00e7\u00e3o de an\u00fancios, tem uma excelente oportunidade de converter leitores gratuitos em membros pagos. <\/p>\r\n\r\n\r\n\r\n
 E voc\u00ea pode fazer isso facilmente, independentemente de como ou onde voc\u00ea exibe seus an\u00fancios.<\/p>\r\n\r\n\r\n\r\n
 <\/span>Frutas f\u00e1ceis de pendurar para sites WordPress<\/span><\/h3>\r\n\r\n\r\n\r\n
 O MemberPress pode criar uma experi\u00eancia sem an\u00fancios pela qual seus leitores lhe agradecer\u00e3o (e pagar\u00e3o). <\/p>\r\n\r\n\r\n\r\n
 Voc\u00ea pode ocultar facilmente seus an\u00fancios da visualiza\u00e7\u00e3o dos membros pagos. E como o MemberPress \u00e9 muito flex\u00edvel, voc\u00ea pode criar experi\u00eancias de an\u00fancios personalizadas<\/strong> com base nos n\u00edveis de associa\u00e7\u00e3o.<\/p>\r\n\r\n\r\n
 \r\n $\"\"$ <\/a><\/figure>\r\n<\/div>\r\n\r\n\r\n
 Por exemplo, um blog de receitas pode publicar todo o seu conte\u00fado gratuitamente, com an\u00fancios em todos os lugares. Algumas op\u00e7\u00f5es de locais de an\u00fancios s\u00e3o:<\/p>\r\n\r\n\r\n\r\n
 \r\n
 Widgets da barra lateral<\/li>\r\n\r\n\r\n\r\n
 Widgets de cabe\u00e7alho<\/li>\r\n\r\n\r\n\r\n
 Widgets de rodap\u00e9<\/li>\r\n\r\n\r\n\r\n
 Blocos em linha<\/li>\r\n\r\n\r\n\r\n
 Popups<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n
 Portanto, para criar valor para os membros premium, o propriet\u00e1rio do site pode ocultar algumas ou todas as \u00e1reas de an\u00fancios dos membros pagos. <\/p>\r\n\r\n\r\n\r\n
 <\/span>Converta facilmente visitantes gratuitos em membros pagos<\/span><\/h3>\r\n\r\n\r\n\r\n
 Por exemplo, voc\u00ea pode ocultar an\u00fancios pop-up e an\u00fancios em linha para membros b\u00e1sicos. <\/p>\r\n\r\n\r\n\r\n
 Portanto, seus membros b\u00e1sicos ainda ver\u00e3o a barra lateral ou outros an\u00fancios colocados fora da \u00e1rea de conte\u00fado. Em seguida, voc\u00ea pode oferecer uma atualiza\u00e7\u00e3o plus ou pro para ocultar todos os an\u00fancios. <\/p>\r\n\r\n\r\n\r\n
 A estrutura pode ser parecida com a seguinte:<\/p>\r\n\r\n\r\n\r\n
 \r\n
 Gr\u00e1tis<\/strong> \u2013 Os visitantes gratuitos veem todos os an\u00fancios no cabe\u00e7alho, rodap\u00e9, barra lateral, em linha com o conte\u00fado e pop-ups.<\/li>\r\n\r\n\r\n\r\n
 B\u00e1sico<\/strong> \u2013 Os visitantes s\u00f3 veem an\u00fancios no cabe\u00e7alho, rodap\u00e9 e barra lateral<\/li>\r\n\r\n\r\n\r\n
 Profissional<\/strong> \u2013 Os visitantes n\u00e3o veem an\u00fancios<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
 <\/span>M\u00e9todos de veicula\u00e7\u00e3o de an\u00fancios para WordPress<\/span><\/h3>\r\n\r\n\r\n\r\n
 Vamos primeiro revisar os m\u00e9todos mais comuns para veicular an\u00fancios em um site WordPress \u2013 inser\u00e7\u00e3o est\u00e1tica<\/strong> e inser\u00e7\u00e3o din\u00e2mica<\/strong>.<\/p>\r\n\r\n\r\n\r\n
 Inser\u00e7\u00e3o est\u00e1tica<\/strong> <\/h4>\r\n\r\n\r\n\r\n
 Este m\u00e9todo \u00e9 \u00f3timo se voc\u00ea tiver apenas uma \u00fanica imagem ou link para compartilhar como an\u00fancio. \u00c9 t\u00e3o simples quanto adicionar sua imagem e colocar um link atr\u00e1s dela com o editor de blocos. <\/p>\r\n\r\n\r\n\r\n
 E alguns de seus temas e criadores de p\u00e1ginas favoritos tamb\u00e9m t\u00eam espa\u00e7o de an\u00fancio est\u00e1tico dispon\u00edvel. Por exemplo, com Divi<\/a>Se voc\u00ea quiser que um an\u00fancio est\u00e1tico apare\u00e7a em \u00e1reas predefinidas, como um cabe\u00e7alho ou uma barra lateral, poder\u00e1 defini-lo.<\/p>\r\n\r\n\r\n\r\n
 Inser\u00e7\u00e3o din\u00e2mica<\/strong><\/h4>\r\n\r\n\r\n\r\n
 Esse \u00e9 um m\u00e9todo mais comum e insere an\u00fancios relevantes em \u00e1reas predefinidas. Um plug-in ou tema geralmente controla onde os an\u00fancios ser\u00e3o exibidos. Muitas vezes, uma rede de an\u00fancios de terceiros, como o Google Adsense, determinar\u00e1 quais an\u00fancios ser\u00e3o exibidos.<\/p>\r\n\r\n\r\n\r\n
 \r\n\r\n\r\n\r\n
 Quer voc\u00ea esteja usando inser\u00e7\u00e3o de an\u00fancios est\u00e1tica ou din\u00e2mica, os m\u00e9todos para ocultar seus an\u00fancios dos membros pagos s\u00e3o os mesmos. <\/p>\r\n\r\n\r\n\r\n
 <\/span>Como ocultar an\u00fancios para membros ou assinantes pagos no WordPress<\/span><\/h2>\r\n\r\n\r\n\r\n
 Se voc\u00ea est\u00e1 procurando a melhor maneira de oferecer aos seus leitores uma experi\u00eancia premium e sem an\u00fancios, comece instalando o MemberPress. <\/p>\r\n\r\n\r\n\r\n
 \u00c9 a solu\u00e7\u00e3o mais confi\u00e1vel para controlar a visibilidade do conte\u00fado no WordPress. Vou mostrar o que quero dizer. <\/p>\r\n\r\n\r\n\n
 \n\t
 \n\t\t
 \n\t\t\t $\"caractere$ \n\t\t<\/div>\n\t\t
 \n\t\t\t
 Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t
 Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t
 \n\t\t\t\t\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t $\"seta\"$ \n\t\t\t\t<\/a>\n\t\t\t\t Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\r\n\r\n\r\n
 <\/span>Como configurar o MemberPress para uma experi\u00eancia sem an\u00fancios<\/span><\/h3>\r\n\r\n\r\n\r\n
 A instala\u00e7\u00e3o do MemberPress \u00e9 t\u00e3o f\u00e1cil quanto a instala\u00e7\u00e3o de qualquer outro plug-in. Depois de instalado, o plug-in o orienta com facilidade nas principais atividades de configura\u00e7\u00e3o. <\/p>\r\n\r\n\r\n\r\n
 Escrevemos bastante sobre o assunto e temos este pr\u00e1tico tutorial em v\u00eddeo para ajud\u00e1-lo a come\u00e7ar rapidamente.<\/p>\r\n\r\n\r\n\n
 \n
 <\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >> VIS\u00c3O GERAL DA CONFIGURA\u00c7\u00c3O DO MEMBERPRESS<\/figcaption><\/figure>\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><\/span>Plug-in de gerenciamento de an\u00fancios recomendado para WordPress<\/span><\/h3>\r\n\r\n\r\n\r\nSe voc\u00ea ainda n\u00e3o tem um plugin ou tema que ofere\u00e7a gerenciamento de an\u00fancios, conv\u00e9m instalar um plugin. V\u00e1rios plugins gratuitos e premium oferecem suporte \u00e0 inser\u00e7\u00e3o din\u00e2mica de an\u00fancios. O meu favorito, e o que usamos no MemberPress, \u00e9 o AdSanity. <\/p>\r\n\r\n\r\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_e47e8ed3346b18800933a6949c98cafb\" href=\"https:\/\/memberpress.com\/go\/adsanity\/\" rel=\"nofollow sponsored\" target=\"_blank\" class=\"button button-blue center\">Experimente o AdSanity agora<\/a>\n<\/div>\n\n\r\n\r\n\r\nNo entanto, para os exemplos deste post, estou usando meu segundo plugin favorito de gerenciamento de an\u00fancios, o Advanced Ads. <\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><\/span>Uso das regras do MemberPress para remover an\u00fancios para membros<\/span><\/h3>\r\n\r\n\r\n\r\nAgora que voc\u00ea instalou e configurou o MemberPress, \u00e9 hora de definir sua regra sem an\u00fancios. <\/p>\r\n\r\n\r\n\r\nNo painel de administra\u00e7\u00e3o, v\u00e1 para MemberPress<\/strong> > Regras<\/strong> e crie uma nova regra. Use o bot\u00e3o Parcial<\/em> tipo de regra para isso.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress.png\"><img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-1024x579.png\" alt=\"\" class=\"wp-image-52130\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-1024x579.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-300x170.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-768x434.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-1536x868.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-301x170.png 301w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-840x475.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-1210x684.png 1210w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-700x396.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress-1080x610.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Create-Partial-Rule-memberpress.png 1794w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Criando uma regra do memberpress para uma experi\u00eancia de conte\u00fado sem an\u00fancios no wordpress<\/figcaption><\/figure>\r\n\r\n\r\n\r\nEm meu site sandbox, tenho dois n\u00edveis de associa\u00e7\u00e3o denominados Premium<\/em> e Executivo<\/em>. E configurei minha regra para controlar o conte\u00fado para os membros Executivos. Pretendo ocultar an\u00fancios das pessoas que se inscreveram na minha assinatura Executiva. <\/p>\r\n\r\n\r\n\r\nNa captura de tela acima, voc\u00ea pode ver exemplos de c\u00f3digos de atalho para mostrar ou ocultar conte\u00fado com base nessa regra. Ent\u00e3o, vamos come\u00e7ar por a\u00ed.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><\/span>Uso de um c\u00f3digo curto para ocultar an\u00fancios no WordPress<\/span><\/h3>\r\n\r\n\r\n\r\nTodos os plugins populares de gerenciamento de an\u00fancios permitem que voc\u00ea exiba an\u00fancios com um c\u00f3digo de atalho. Neste exemplo, estou usando o <a href=\"https:\/\/wordpress.org\/plugins\/advanced-ads\/\" target=\"_blank\" rel=\"noopener\" title=\"\">plugin gratuito Advanced Ads<\/a>. <\/p>\r\n\r\n\r\n\r\nNo entanto, esse processo funcionar\u00e1 com nosso plug-in recomendado, o AdSanity, bem como com praticamente qualquer outro plug-in de gerenciamento de an\u00fancios.<\/p>\r\n\r\n\r\n\r\nColoque o c\u00f3digo de an\u00fancio onde desejar exibir os an\u00fancios. Em seguida, envolva-o com o c\u00f3digo MemberPress Hide. Veja como fica ao usar um espa\u00e7o publicit\u00e1rio entre par\u00e1grafos no meu blog fict\u00edcio. <\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode.png\"><img decoding=\"async\" width=\"875\" height=\"709\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode.png\" alt=\"\" class=\"wp-image-52131\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode.png 875w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode-300x243.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode-768x622.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode-210x170.png 210w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode-758x614.png 758w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode-844x684.png 844w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode-639x518.png 639w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/hide-ads-with-memberpress-shortcode-156x126.png 156w\" sizes=\"(max-width: 875px) 100vw, 875px\" \/><\/a><figcaption class=\"wp-element-caption\">Memberpress hide rule shortcode para ocultar an\u00fancios em linha<\/figcaption><\/figure>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\nEsse m\u00e9todo oculta o conte\u00fado do an\u00fancio da visualiza\u00e7\u00e3o de meus membros de n\u00edvel executivo. Qualquer pessoa que n\u00e3o seja membro Executive ver\u00e1 o an\u00fancio. Por exemplo, no meu caso de uso, os membros Premium ainda ver\u00e3o o an\u00fancio. <\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive.jpeg\"><img decoding=\"async\" width=\"1024\" height=\"1016\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-1024x1016.jpeg\" alt=\"\" class=\"wp-image-52132\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-1024x1016.jpeg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-300x298.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-150x150.jpeg 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-768x762.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-171x170.jpeg 171w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-619x614.jpeg 619w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-689x684.jpeg 689w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-1038x1030.jpeg 1038w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-522x518.jpeg 522w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-156x156.jpeg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive-1080x1072.jpeg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-visible-non-executive.jpeg 1150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">O bloco de an\u00fancios em linha fica vis\u00edvel quando o usu\u00e1rio conectado \u00e9 um membro premium<\/figcaption><\/figure>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\nReparou no an\u00fancio na barra lateral tamb\u00e9m? Essa \u00e9 uma \u00e1rea de widget. A seguir, vou mostrar como lidar com an\u00fancios em \u00e1reas de widget. Mas, primeiro, veja o que os membros executivos veem quando leem a mesma publica\u00e7\u00e3o.<\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives.jpeg\"><img decoding=\"async\" width=\"1024\" height=\"823\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-1024x823.jpeg\" alt=\"\" class=\"wp-image-52133\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-1024x823.jpeg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-300x241.jpeg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-768x617.jpeg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-212x170.jpeg 212w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-764x614.jpeg 764w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-851x684.jpeg 851w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-645x518.jpeg 645w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-156x125.jpeg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives-1080x868.jpeg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/ads-hidden-for-executives.jpeg 1140w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">O usu\u00e1rio conectado \u00e9 um membro executivo<\/figcaption><\/figure>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><\/span>Usando os blocos protegidos do MemberPress para ocultar an\u00fancios no WordPress<\/span><\/h3>\r\n\r\n\r\n\r\nAo instalar o MemberPress, voc\u00ea ver\u00e1 um novo item de bloco chamado Protegido.<\/em> Este \u00e9 um bloco protegido por MemberPress. O MemberPress oferece controle granular de praticamente qualquer elemento de conte\u00fado no WordPress. <\/p>\r\n\r\n\r\n\r\nVoc\u00ea pode adicionar um bloco protegido em um post, p\u00e1gina, curso, li\u00e7\u00e3o ou at\u00e9 mesmo em um widget. O plug-in AdSanity tamb\u00e9m permite inserir um an\u00fancio ou um grupo de an\u00fancios em um widget. <\/p>\r\n\r\n\r\n\r\nPortanto, para ocultar an\u00fancios em um widget, primeiro adicione um bloco protegido ao widget. \u00c9 assim que voc\u00ea faria isso com o Divi.<\/p>\r\n\r\n\r\n\r\nNo menu de administra\u00e7\u00e3o do WordPress, navegue at\u00e9 Divi<\/strong> > Personalizador de tema<\/strong>. Em seguida, selecione Widgets<\/strong>e depois Barra lateral<\/strong>. <\/p>\r\n\r\n\r\n\r\nQuando voc\u00ea adicionar o bloco protegido, basta configur\u00e1-lo para fazer refer\u00eancia \u00e0 regra desejada. Em seguida, certifique-se de selecionar a op\u00e7\u00e3o para Esconder<\/strong> conte\u00fado dos membros inclu\u00eddos na regra.<\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"756\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-1024x756.png\" alt=\"\" class=\"wp-image-52134\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-1024x756.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-300x221.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-768x567.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-230x170.png 230w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-832x614.png 832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-927x684.png 927w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-700x518.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-156x115.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM-1080x797.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-43701-PM.png 1085w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Oculta\u00e7\u00e3o de an\u00fancios com blocos protegidos pelo MemberPress dentro de um widget<\/figcaption><\/figure>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\nA pr\u00f3xima etapa \u00e9 inserir seu an\u00fancio ou grupo de an\u00fancios no bloco protegido. Em seguida, n\u00e3o se esque\u00e7a de salvar a configura\u00e7\u00e3o e test\u00e1-la!<\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM.png\"><img decoding=\"async\" width=\"1024\" height=\"760\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-1024x760.png\" alt=\"\" class=\"wp-image-52135\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-1024x760.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-300x223.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-768x570.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-229x170.png 229w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-827x614.png 827w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-922x684.png 922w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-698x518.png 698w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-156x116.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM-1080x802.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-02-at-44207-PM.png 1082w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Widget de an\u00fancios avan\u00e7ados protegido pelas regras do memberpress<\/figcaption><\/figure>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><\/span>Usando os saltos de pedidos para fazer upsell no checkout<\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95.jpg\"><img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-1024x576.jpg\" alt=\"MemberPress Pedidos de aumento\" class=\"wp-image-54723\" style=\"width:463px;height:260px\" width=\"463\" height=\"260\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-1536x864.jpg 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-840x473.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95-1080x608.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Integrations_95.jpg 1724w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/><\/a><figcaption class=\"wp-element-caption\">MemberPress Pedidos de aumento<\/figcaption><\/figure>\r\n\r\n\r\n\r\nAgora que voc\u00ea tem uma vers\u00e3o com poucos an\u00fancios e outra sem an\u00fancios para divulgar aos quatro ventos, \u00e9 hora de aumentar as vendas. <\/p>\r\n\r\n\r\n\r\n<a href=\"https:\/\/memberpress.com\/pt\/addons\/order-bumps\/\" title=\"\">Pedidos de colis\u00f5es<\/a> \u00e9 a resposta da MemberPress para as gomas de mascar na caixa do supermercado. Aumente o valor m\u00e9dio dos seus pedidos e veja os seus lucros dispararem ao adicionar vendas adicionais com um clique na caixa. <\/p>\r\n\r\n\r\n\r\nIncentive os membros a aumentarem seus pedidos e atualizarem suas assinaturas, tornando muito f\u00e1cil fazer a troca. <\/p>\r\n\r\n\r\n\r\nVeja a seguir alguns exemplos de Order Bumps para um curso de aprendizado de idiomas:<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-1024x576.jpg\" alt=\"MemberPress Aumentos de pedidos no checkout no frontend\" class=\"wp-image-54672\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/Order-Bumps-Front-End.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\nComo voc\u00ea pode ver, os Order Bumps n\u00e3o se limitam apenas a upgrades de assinaturas, voc\u00ea pode adicionar praticamente qualquer produto ou servi\u00e7o digital. <\/p>\r\n\r\n\r\n\r\nPara adicionar o Order Bumps e fazer upsell da vers\u00e3o sem an\u00fancios no checkout, primeiro voc\u00ea precisa instalar o complemento Order Bumps. <\/p>\r\n\r\n\r\n\r\nNo painel do WordPress, v\u00e1 para MemberPress<\/strong> > Complementos<\/strong> > Pedidos de colis\u00f5es<\/strong> > Instalar<\/strong> Complemento<\/strong>. Depois de instalado, clique no bot\u00e3o para ativar. Ativar<\/strong>.<\/p>\r\n\r\n\r\n\r\nEm seguida, navegue at\u00e9 MemberPress<\/strong> > Associa\u00e7\u00f5es<\/strong> e clique no n\u00edvel de associa\u00e7\u00e3o que deseja editar. <\/p>\r\n\r\n\r\n\r\nNo meu caso, estou adicionando um aumento de pedido ao processo de checkout da assinatura b\u00e1sica. <\/p>\r\n\r\n\r\n\r\nRole para baixo at\u00e9 Op\u00e7\u00f5es de associa\u00e7\u00e3o<\/strong> > Pedidos de colis\u00f5es<\/strong> guia.<\/p>\r\n\r\n\r\n\r\nEditar o Ordem Bumps Heading<\/strong>. Nesse caso, voc\u00ea pode alter\u00e1-lo para \u201cSem an\u00fancios\u201d, por exemplo.<\/p>\r\n\r\n\r\n\r\nClique no \u00edcone de adi\u00e7\u00e3o (+) para adicionar seu Order Bump e clique na seta para baixo para selecionar a op\u00e7\u00e3o de associa\u00e7\u00e3o sem an\u00fancios. <\/p>\r\n\r\n\r\n\r\nN\u00e3o se esque\u00e7a de clicar em Atualiza\u00e7\u00e3o <\/strong>e est\u00e1 tudo pronto!<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\"><\/span>Concluindo<\/span><\/h2>\r\n\r\n\r\n\r\nComo voc\u00ea pode ver, o MemberPress facilita o controle de conte\u00fado. Se voc\u00ea usa an\u00fancios para monetizar seu blog, precisa do MemberPress. Imagine gerar receita consistente e confi\u00e1vel com assinantes ou membros pagos. <\/p>\r\n\r\n\r\n\r\n\u00c9 uma venda adicional f\u00e1cil para seus leitores fi\u00e9is. E n\u00e3o requer muito trabalho. A parte mais dif\u00edcil pode ser decidir quanto cobrar por uma assinatura...<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><\/span>Quanto cobrar pela associa\u00e7\u00e3o sem an\u00fancios<\/span><\/h3>\r\n\r\n\r\n\r\nVoc\u00ea provavelmente j\u00e1 est\u00e1 fazendo as contas para determinar <a href=\"https:\/\/memberpress.com\/pt\/blog\/pricing-models-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">como definir o pre\u00e7o de suas associa\u00e7\u00f5es<\/a>. Considere a quantidade de tr\u00e1fego que seu blog recebe. Qual \u00e9 a propor\u00e7\u00e3o de visitantes novos e visitantes que retornam a cada m\u00eas? Os visitantes que retornam ser\u00e3o seu alvo principal.<\/p>\r\n\r\n\r\n\r\nE n\u00e3o s\u00e3o necess\u00e1rios muitos assinantes pagos para que tudo isso valha a pena. Defina uma meta para quantos visitantes recorrentes voc\u00ea gostaria de converter em assinaturas pagas. Voc\u00ea conseguiria converter apenas 20% dos seus visitantes frequentes em assinantes?<\/p>\r\n\r\n\r\n\r\nPara ver um \u00f3timo exemplo de como essa estrat\u00e9gia est\u00e1 sendo usada, d\u00ea uma olhada no meu <a href=\"https:\/\/40aprons.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">blog de receitas favorito, 40Aprons<\/a>. E, claro, eles tamb\u00e9m s\u00e3o um dos nossos clientes favoritos.<\/p>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"responsive-video\"><iframe title=\"Hist\u00f3rias de clientes: Blogueira de culin\u00e1ria transforma seu projeto paralelo em um pr\u00f3spero neg\u00f3cio de associa\u00e7\u00e3o (40Aprons)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0fAvLX0owj0?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span> \n<\/div><figcaption class=\"wp-element-caption\">veja como um blogueiro de culin\u00e1ria transformou uma atividade secund\u00e1ria em uma m\u00e1quina de fazer dinheiro em tempo integral<\/figcaption><\/figure>\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\nTem alguma d\u00favida sobre como fazer upsell criando uma vers\u00e3o sem an\u00fancios? Pergunte na se\u00e7\u00e3o de coment\u00e1rios!<\/p>\r\n\r\n\r\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"As pessoas odeiam an\u00fancios. Mas voc\u00ea pode usar isso a seu favor! Saiba como fazer upsell criando uma associa\u00e7\u00e3o sem an\u00fancios para seu site com o MemberPress.<\/p>","protected":false},"author":59227,"featured_media":53841,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"Waitin on Curt's how-to section at this task: https:\/\/app.asana.com\/0\/1203605136745593\/1203985634670732\/f","footnotes":""},"categories":[69,134,94,102],"tags":[267,186,1556],"class_list":{"0":"post-42801","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-advice","8":"category-how-to-2","9":"category-marketing","10":"category-monetization","11":"tag-advertising","12":"tag-advertising-methods","13":"tag-converter","14":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"People hate ads. But you can use that to your advantage! Learn how to upsell by creating an ad-free membership for your website with MemberPress.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Curt Noble\"\/>\n\t<meta name=\"keywords\" content=\"advertising,advertising methods,converter\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-upsell-ad-free-version\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"From Zero to Hero: How Ad Hatred Can Boost Your Bottom Line\" \/>\n\t\t<meta property=\"og:description\" content=\"People hate ads. But you can use that to your advantage! Learn how to upsell be creating an ad-free membership for your website with MemberPress.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/how-to-upsell-ad-free-version\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Ad-Free.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Ad-Free.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-04-27T09:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-02-24T18:10:33+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"From Zero to Hero: How Ad Hatred Can Boost Your Bottom Line\" \/>\n\t\t<meta name=\"twitter:description\" content=\"People hate ads. 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