Quando se trata de marketing na Web, h\u00e1 alguns m\u00e9todos testados e aprovados que comprovadamente trazem resultados. Hoje, gostaria de compartilhar com voc\u00ea as 5 estrat\u00e9gias de marketing essenciais que todo propriet\u00e1rio de site deve conhecer. Voc\u00ea pode usar uma delas, algumas delas ou todas elas, dependendo da natureza de seu neg\u00f3cio on-line ou site de associa\u00e7\u00e3o.<\/p>\n\n\n\n
Pay per click is an internet marketing model in which advertisers post ads on websites and search engines, but only pay a fee each time the ad is clicked. It\u2019s a great, quick\u00a0marketing strategy as you\u2019re essentially buying visits to your site, but it is a wildly popular method of advertising which can be quite inexpensive and effective if you know a bit about what you\u2019re doing. As opposed to pouring thousands of dollars into blasting out ads to the masses and seeing little return on investment, with pay per click advertising you are only paying for the actual clicks to your site. Additionally, in contrast to more traditional advertising methods, PPC is ultra trackable so you can always see how effective its going to be.<\/p>\n\n\n\n
I highly recommend you monitor your PPC campaigns every day and set sensible, daily limits or things can get out of control. For people just dipping their toe into PPC, I\u2019d start with Google PPC and make sure your campaigns only run on \u201cSearch,\u201d not everywhere. I\u2019ve found that for small campaigns, search will give you the biggest bang for your buck. I also recommend you do your research into the keywords you want to target and use \u201cexact match.\u201d This will ensure that your keywords only appear on the most relevant search results which will keep costs down and give you the best return on investment.<\/p>\n\n\n\n
Este artigo<\/a> tem muitas informa\u00e7\u00f5es excelentes sobre como criar uma campanha de PPC vencedora, com tudo, desde a sele\u00e7\u00e3o das palavras-chave certas at\u00e9 a cria\u00e7\u00e3o de p\u00e1ginas de destino de PPC otimizadas para convers\u00e3o.<\/p>\n\n\n\n Produ\u00e7\u00e3o de conte\u00fado de alta qualidade<\/a> e liberando-o de forma consistente<\/a> \u00e9 a melhor maneira de atrair membros e clientes de forma org\u00e2nica. Ao manter um blog com postagens relevantes que usam palavras-chave estrat\u00e9gicas para otimizar suas classifica\u00e7\u00f5es de SEO, voc\u00ea garante que seu site seja facilmente encontrado por aqueles que pertencem ao seu nicho de mercado. Voc\u00ea n\u00e3o s\u00f3 aparecer\u00e1 nos mecanismos de pesquisa como um dos principais resultados para as suas palavras-chave, mas tamb\u00e9m atrair\u00e1 a aten\u00e7\u00e3o deles ao oferecer um banco de dados completo de publica\u00e7\u00f5es de blog sobre t\u00f3picos relevantes. N\u00e3o se esque\u00e7a de colocar algumas caixas de opt-in em seu site e nas p\u00e1ginas de destino para come\u00e7ar canalizando esses espectadores para sua lista de mala direta!<\/a><\/p>\n\n\n\n It\u2019s important to note that Blogging & SEO are long term strategies as they take time and constant attention to cultivate. If you\u2019re in need of immediate traffic, you might want to launch a\u00a0PPC campaign alongside your blogging & SEO strategies.<\/p>\n\n\n\n Once you\u2019ve built up a mailing list, you can start implementing an email marketing strategy. Your campaigns and newsletters can be daily, weekly, or monthly. Email campaigns can contain important information or announcements regarding your business or membership, promos for your latest blog posts, links to other industry reads, or just a quick hello to your fans, followers, members, and customers. Important considerations when it comes to email campaigns are the subject line (you want people to get a jist of what the email is about, but still be curious enough to click it open and read the whole thing), the length of the email, and the frequency with which you deliver them. If you\u2019re using a tool like AWeber or MailChimp, you can very easily track your opens, clicks, complaints, and bounce rates from your account dashboard. Pay attention to these stats and tweak as you go!<\/p>\n\n\n\n2. Blogging + SEO<\/h4>\n\n\n\n
3. Campanhas de e-mail<\/h4>\n\n\n\n