{"id":4391,"date":"2014-08-28T01:00:54","date_gmt":"2014-08-28T07:00:54","guid":{"rendered":"https:\/\/memberpress.com\/?p=4391"},"modified":"2022-02-08T07:56:01","modified_gmt":"2022-02-08T14:56:01","slug":"3-easy-ways-to-improve-your-seo-ranking","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/3-easy-ways-to-improve-your-seo-ranking\/","title":{"rendered":"Como melhorar sua classifica\u00e7\u00e3o de SEO (3 maneiras principais)"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Hoje em dia, parece que todo mundo est\u00e1 obcecado com sua classifica\u00e7\u00e3o de SEO, e n\u00e3o \u00e9 nenhum mist\u00e9rio o motivo! Quanto mais alta for a sua classifica\u00e7\u00e3o de SEO, mais alto voc\u00ea aparecer\u00e1 nas SERPs (resultados de mecanismos de pesquisa). <\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6ac19dfeeb7b1\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac19dfeeb7b1\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/3-easy-ways-to-improve-your-seo-ranking\/#1_Website_architecture_layout\" >1. Arquitetura e layout do site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/3-easy-ways-to-improve-your-seo-ranking\/#2_Metadata\" >2. Metadados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/3-easy-ways-to-improve-your-seo-ranking\/#3_Keywords_in_Content\" >3. Palavras-chave no conte\u00fado<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/3-easy-ways-to-improve-your-seo-ranking\/#Choosing_the_right_keywords\" >Escolha das palavras-chave corretas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/3-easy-ways-to-improve-your-seo-ranking\/#The_Takeaway\" >O que levar<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Quanto mais alto voc\u00ea aparecer nas SERPs, mais exibi\u00e7\u00f5es de p\u00e1gina voc\u00ea ter\u00e1. <em>Ipso facto<\/em> - O SEO \u00e9 importante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quase 4,5 bilh\u00f5es de pessoas usam o Google para fazer pesquisas na Web diariamente. Esse \u00e9 um n\u00famero incrivelmente alto de pessoas que procuram coisas para fazer, coisas para saber, coisas para comprar e lugares para ir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a user enters a search term, &#8220;spiders&#8221; use that query to crawl through the billions of web pages on the internet to show a list of the top hits.<\/p>\n\n\n\n<p class=\"has-theme-primary-color has-text-color wp-block-paragraph\"><strong><em>DEFINI\u00c7\u00c3O:<\/em><\/strong> <em>A <\/em><strong>aranha de busca<\/strong><em>, also called a &#8220;web crawler&#8221;, is a bot that searches through the content on websites, then stores and indexes the information it finds.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post we&#8217;ll go over a few of the key areas you should focus on to increase the chances that these spiders find and index your site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-website-architecture-layout\"><span class=\"ez-toc-section\" id=\"1_Website_architecture_layout\"><\/span>1. Arquitetura e layout do site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If the spider can\u2019t get around your site easily, it can&#8217;t quickly analyze your content and find your relevant keywords. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think of it this way: Imagine you&#8217;d paid thousands of dollars for a high profile ad in a top-notch newspaper. But you gave the advertising rep the wrong address and phone number, and you didn&#8217;t make sure to add a sign to your storefront before the ad went live. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;d have spent a ton of money to advertise a place that no one could find!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the online world, your web site&#8217;s&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>T\u00edtulo<\/li><li>Mapa do site, e<\/li><li>Cabe\u00e7alhos de p\u00e1gina <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">are like your business&#8217;s contact info. They&#8217;re the first thing a spider looks for to figure out if one of your web pages is a good hit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;ve <a href=\"https:\/\/memberpress.com\/pt\/blog\/small-business-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"colocar suas palavras-chave estrategicamente\">colocar suas palavras-chave estrategicamente<\/a> nesses tr\u00eas lugares, voc\u00ea passou no primeiro teste e conseguiu evitar a pilha de descarte! <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If one of your pages makes that first cut, the spider then moves on to scan any bolded text or links, as well as your listed address and company name. So keep these three areas in mind when building your site and posting content. Play along with the spider&#8217;s predetermined route, and place big neon signs along the way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-metadata\"><span class=\"ez-toc-section\" id=\"2_Metadata\"><\/span>2. Metadados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de mais nada, <strong>seu site deve ter um blog<\/strong>A publica\u00e7\u00e3o regular de conte\u00fado novo \u00e9 a melhor maneira de manter sua classifica\u00e7\u00e3o de SEO. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That said, your blog&#8217;s metadata is critical when it comes to SEO, because it&#8217;s the next stop in the spider&#8217;s journey through your site.<\/p>\n\n\n\n<p class=\"has-white-color has-theme-primary-background-color has-text-color has-background wp-block-paragraph\"><em><strong>Metadados da postagem do blog<\/strong><\/em> is&nbsp;info about a blog post that&#8217;s not actually part of the post itself (e.g., meta keywords, the author&#8217;s name, post categories and tags, and post date).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria dos sistemas de gerenciamento de conte\u00fado (CRMs), como o WordPress, inclui \u00e1reas no back-end em que voc\u00ea pode adicionar metadados como meta-palavras-chave, tags e descri\u00e7\u00f5es. No entanto, \u00e9 altamente recomend\u00e1vel usar um plug-in de SEO como o <a href=\"https:\/\/memberpress.com\/go\/allinone\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"All In One SEO (AIOSEO)\">All In One SEO (AIOSEO)<\/a>. Esses tipos de plug-ins tornam o trabalho com metadados r\u00e1pido e f\u00e1cil.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/AIOSEO-The-Wor.png\"><img decoding=\"async\" width=\"1024\" height=\"527\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/AIOSEO-The-Wor-1024x527.png\" alt=\"P\u00e1gina inicial do All In One SEO\" class=\"wp-image-30803\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/AIOSEO-The-Wor-1024x527.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/AIOSEO-The-Wor-300x154.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/AIOSEO-The-Wor-768x395.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/AIOSEO-The-Wor-1536x790.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/11\/AIOSEO-The-Wor-2048x1054.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez voc\u00ea queira dar uma olhada em nosso <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"lista das principais empresas de SEO\">lista dos principais sites de SEO<\/a> <a href=\"https:\/\/memberpress.com\/pt\/blog\/the-best-seo-wordpress-plugins-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"lista das principais empresas de SEO\">p<\/a>lugins aqui.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-keywords-in-content\"><span class=\"ez-toc-section\" id=\"3_Keywords_in_Content\"><\/span>3. Palavras-chave no conte\u00fado<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como dissemos anteriormente, certificar-se de que voc\u00ea <strong>publicar conte\u00fado novo e relevante regularmente <\/strong>\u00e9 a melhor maneira de manter uma classifica\u00e7\u00e3o de SEO elevada. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In that content, make sure you use plenty of relevant keywords. But never force it. Overloading your content with keywords in an effort to trick the bots into indexing your page won&#8217;t work. It&#8217;s a <a href=\"https:\/\/prettylinks.com\/blog\/black-hat-seo-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"SEO de chap\u00e9u preto\">SEO de chap\u00e9u preto<\/a> t\u00e9cnica conhecida como <strong>preenchimento de palavras-chave<\/strong>, and it&#8217;s the fastest and easiest way to hurt your SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para produzir conte\u00fado eficaz, concentre-se sempre em <em>qualidade<\/em> Primeiro. Produza seu conte\u00fado com o objetivo de ajudar seus visitantes a obter as informa\u00e7\u00f5es de que precisam. Confira nossa postagem <a href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-google-e-a-t\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Como usar o Google E.A.T. para melhorar seu SEO\">Como usar o Google E.A.T. para melhorar seu SEO<\/a>para obter informa\u00e7\u00f5es detalhadas sobre como criar um bom conte\u00fado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"choosing-the-right-keywords\"><span class=\"ez-toc-section\" id=\"Choosing_the_right_keywords\"><\/span>Escolha das palavras-chave corretas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mas voltando \u00e0s palavras-chave. A <strong>Uma boa palavra-chave tem as seguintes caracter\u00edsticas<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Baixa concorr\u00eancia<\/li><li>Alto volume de pesquisa<\/li><li>Alto valor para o visitante<\/li><li>Classifica\u00e7\u00e3o no lado mais fraco <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, o que isso significa? Basicamente, voc\u00ea quer <strong>escolha palavras-chave que sejam comumente usadas, mas que n\u00e3o sejam dominadas por outras pessoas<\/strong> in your industry who&#8217;s got a lot bigger advertising budget than you do. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, say your MemberPress site is a paid members-only community for marathon runners, and you&#8217;re an affiliate partner with several running shoe brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;re writing a blog post about running shoes, and you want to include your affiliate link for some Nike trail running shoes. You&#8217;ll want to steer clear of keywords like &#8220;running shoes&#8221;, because you know darn well Nike pretty much owns that one. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em vez disso, voc\u00ea pode anexar seu link a um <strong><a href=\"https:\/\/easyaffiliate.com\/blog\/use-long-tail-keywords-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"palavra-chave de cauda longa\">palavra-chave de cauda longa<\/a><\/strong> like &#8220;trail running shoes for wet weather&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To get started on the right foot, we recommend you run a keyword audit on your site. And we happen to have a post that&#8217;ll show you how. Check it out <a href=\"https:\/\/memberpress.com\/pt\/blog\/conduct-seo-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"aqui\">aqui<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-takeaway\"><span class=\"ez-toc-section\" id=\"The_Takeaway\"><\/span>O que levar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Saber como melhorar sua classifica\u00e7\u00e3o de SEO \u00e9 muito importante para as empresas on-line. E o segredo para obter altas classifica\u00e7\u00f5es de SEO \u00e9 <strong>pensar como um bot<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But that can be tough. For example, manually finding the right long-tail keywords is extremely complex. And structuring your metadata correctly isn&#8217;t always straightforward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, h\u00e1 todos os tipos de <a href=\"https:\/\/memberpress.com\/go\/semrush\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"ferramentas incr\u00edveis de SEO\">ferramentas incr\u00edveis de SEO<\/a> (como o SEMrush) que voc\u00ea pode usar para identificar e analisar a for\u00e7a das palavras-chave. E plataformas como o AIOSEO facilitam muito o gerenciamento de metadados!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/08\/Keyword-Magic-Tool_-Keyword-Generator-by-Semrush.png\"><img decoding=\"async\" width=\"1024\" height=\"440\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/08\/Keyword-Magic-Tool_-Keyword-Generator-by-Semrush-1024x440.png\" alt=\"Ferramenta m\u00e1gica de palavras-chave da SEMrush\" class=\"wp-image-33487\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2014\/08\/Keyword-Magic-Tool_-Keyword-Generator-by-Semrush-1024x440.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/08\/Keyword-Magic-Tool_-Keyword-Generator-by-Semrush-300x129.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/08\/Keyword-Magic-Tool_-Keyword-Generator-by-Semrush-768x330.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/08\/Keyword-Magic-Tool_-Keyword-Generator-by-Semrush-1536x661.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/08\/Keyword-Magic-Tool_-Keyword-Generator-by-Semrush-2048x881.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/08\/Keyword-Magic-Tool_-Keyword-Generator-by-Semrush-395x170.png 395w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/08\/Keyword-Magic-Tool_-Keyword-Generator-by-Semrush-840x361.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/08\/Keyword-Magic-Tool_-Keyword-Generator-by-Semrush-1216x523.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/08\/Keyword-Magic-Tool_-Keyword-Generator-by-Semrush-1832x788.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/08\/Keyword-Magic-Tool_-Keyword-Generator-by-Semrush-700x301.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/08\/Keyword-Magic-Tool_-Keyword-Generator-by-Semrush-156x67.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2014\/08\/Keyword-Magic-Tool_-Keyword-Generator-by-Semrush-1080x464.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>A ferramenta m\u00e1gica de palavras-chave da semrush<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O mais importante \u00e9 continuar se dedicando. Aprenda tudo o que puder sobre SEO e classifica\u00e7\u00e3o de sites. E coloque em pr\u00e1tica o que voc\u00ea aprendeu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Do you have any SEO tips or tricks you&#8217;d like to share? Let us know in the comments!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Se voc\u00ea gostou deste post, n\u00e3o deixe de se inscrever na caixa \u00e0 sua direita!<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>These days, it seems that everyone is obsessing over their SEO ranking, and it\u2019s no mystery why! The higher your SEO ranking, the higher you show up in the SERPs (search engine results. The higher up you show in the SERPs, the more page views you get. Ipso facto \u2013 SEO matters. Almost 4.5 billion [&hellip;]<\/p>\n","protected":false},"author":1493,"featured_media":33651,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[69,120],"tags":[82,182],"class_list":["post-4391","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","category-content","tag-search-engine-optimization","tag-seo","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Knowing how to improve your SEO ranking is key to running a successful online business. Here are the 3 most important things to know about your site&#039;s SEO.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Nicole Pamani\"\/>\n\t<meta name=\"keywords\" content=\"how to improve seo ranking,improve seo,improve wordpress seo,search engine optimization,seo\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/3-easy-ways-to-improve-your-seo-ranking\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"3 Easy Ways to Improve Your SEO Ranking\" \/>\n\t\t<meta property=\"og:description\" content=\"Knowing how to improve your SEO ranking is key to running a successful online business. 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