{"id":4597,"date":"2014-09-25T09:00:23","date_gmt":"2014-09-25T15:00:23","guid":{"rendered":"https:\/\/memberpress.com\/?p=4597"},"modified":"2017-09-21T01:01:45","modified_gmt":"2017-09-21T07:01:45","slug":"3-actionable-ways-to-use-google-analytics","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/3-actionable-ways-to-use-google-analytics\/","title":{"rendered":"3 maneiras pr\u00e1ticas de usar o Google Analytics"},"content":{"rendered":"

Google Analytics is a wonderful tool that is sadly under-used by most website owners.\u00a0Typically people\u00a0go in, glance around the numbers, see that things are running just fine, and move along with their lives. But if this is the only way you\u2019re using Analytics you\u2019re missing out on some opportunities for your blog or website. Here are a few action-oriented steps you can take based on your Analytics.<\/p>\n

1) Encontre e otimize o conte\u00fado popular<\/h4>\n

Para tornar seu site mais eficaz, o mais f\u00e1cil \u00e9 encontrar o conte\u00fado que j\u00e1 est\u00e1 atraindo a maioria dos olhares e aproveit\u00e1-lo ao m\u00e1ximo adicionando uma forte chamada para a\u00e7\u00e3o.
\nPara encontrar o conte\u00fado mais popular no Analytics, acesse Comportamento > Conte\u00fado do site > Todas as p\u00e1ginas<\/em><\/p>\n

\"GoogleThis report shows you the content on your site organized by popularity (aka the content with the most views). By default, the date range will be set to the past 30 days, but you can edit that to see what\u2019s been consistently popular over time. On a blog you\u2019ll find that individual posts often out-rank your homepage in terms of views so you need to be sure to optimize these posts. I would suggest starting with the top 5 or 10 most viewed posts on your site and make sure that each has a strong call to action (CTA) included.<\/p>\n

A call to action is simply a clear invitation to the user to take a next step. Typically this could be an email sign-up box, a button that links to an intro page for your membership site, an ad for one of your products, etc. You could manually place this in the bottom of your post or you could use a plugin to assist. For example, I like to use Magic Action Box to place an email sign up at the bottom of posts, but I\u2019ll tailor the wording and message of each box for each post.<\/p>\n

A value-packed CTA would be to come up with some additional content to offer specifically on that post in exchange for opting in to your list. If your post is a resource post, perhaps offer a free PDF download of the resources in exchange for your reader\u2019s email address.<\/p>\n

Cr\u00e9dito extra<\/strong> - Se o conte\u00fado for perene, use o Buffer, o Hootsuite ou uma ferramenta de agendamento semelhante para recircular esse conte\u00fado em seus perfis de m\u00eddia social de vez em quando.<\/p>\n

2) Fa\u00e7a a curadoria estrat\u00e9gica de publica\u00e7\u00f5es eficazes<\/h4>\n

Muitos usu\u00e1rios do WordPress adicionam o widget Recent Posts ou at\u00e9 mesmo um widget \u201cPopular Posts\u201d na barra lateral para oferecer aos visitantes uma maneira adicional de encontrar conte\u00fado. Esse \u00e9 um bom come\u00e7o, mas voc\u00ea pode ser ainda mais estrat\u00e9gico.<\/p>\n

If you haven\u2019t already done so, setting\u00a0up Goals in Google Analytics to track the key conversions on your site is a crucial step. If you have a membership site, an obvious conversion would be member sign ups. But secondary conversions might be for example, email signups.\u00a0Confira este guia sobre como configurar suas metas e seu funil.\u00a0<\/a>\u00a0(Don\u2019t worry, it\u2019s not tricky!)<\/p>\n

Depois de implement\u00e1-las, voc\u00ea poder\u00e1 determinar quais de suas postagens t\u00eam as taxas de convers\u00e3o mais altas:<\/p>\n

\"GoogleIr para Convers\u00f5es > Metas > URLs de metas<\/em>
\nSe voc\u00ea tiver v\u00e1rias metas configuradas, poder\u00e1 filtrar no menu suspenso na parte superior, em \u201cGoal Option\u201d (Op\u00e7\u00e3o de meta), para que possa ver, por exemplo, quais p\u00e1ginas\/posts geram mais assinaturas de e-mail.<\/p>\n

Depois de conhecer os 5 ou 10 principais, crie uma lista deles em sua barra lateral (usar um menu personalizado no WordPress \u00e9 uma maneira f\u00e1cil de fazer isso). Voc\u00ea pode rotul\u00e1-los como \u201cPopular\u201d, \u201cDestaque\u201d, \u201cMelhor de\u201d ou o que achar melhor para destac\u00e1-los. Ao orientar os visitantes para o conte\u00fado mais eficaz, voc\u00ea poder\u00e1 aumentar as convers\u00f5es em seu site.<\/p>\n

3) Otimize seu funil de vendas de assinaturas<\/h4>\n

Outra ferramenta realmente poderosa que voc\u00ea pode usar quando tiver metas estabelecidas \u00e9 o Visualiza\u00e7\u00e3o do funil<\/em> que lhe dar\u00e1 um controle ainda melhor sobre como as pessoas est\u00e3o interagindo com o processo de convers\u00e3o em seu site.<\/p>\n

The\u00a0sales or conversion funnel is simply the flow of pages a user goes through on your site to get to the conversion goal. For example, if you\u2019re running a membership site with MemberPress, there\u2019s a \u201cThank You\u201d page at which every newly registered member ends up. So that page would be your goal. If you\u2019re using Groups within MemberPress, you have an automatically generated page with a pricing table. That page would be a step in the funnel. The checkout pages would also be in the funnel. Once the goals and funnels are in place you can use the Visualiza\u00e7\u00e3o do funil<\/em> relat\u00f3rio para analisar o processo.<\/p>\n

\"goal-funnel-google-analytics\"You\u2019ll find this report under:
\nConvers\u00f5es > Metas > Visualiza\u00e7\u00e3o do funil<\/em><\/p>\n

What you\u2019re looking for are opportunities for improvement. For example, are there certain pages\u00a0in the process where users\u00a0exit more than others? If so,\u00a0take another look at\u00a0those pages and make sure they are functional, clear, and\u00a0easy to use. Most websites are in a constant state of refinement so it\u2019s all about analyzing, adjusting, tracking, and then rinsing and repeating as necessary!<\/p>\n

Cr\u00e9dito extra:<\/strong> Use the Annotations feature in Analytics to make a note of when you made changes to your website so that you\u2019ll be able to quickly see\u00a0if they had an impact on metrics. As demonstrated in the screenshot below, click the grey arrow below the graph to open the Annotations panel and make a note. After you add it, you\u2019ll see a little icon on the timeline at the bottom of the graph (also indicated).<\/p>\n

\"Google<\/p>\n

A guia Fluxo de metas (Convers\u00f5es > Metas > Fluxo de metas<\/em>) oferece uma maneira f\u00e1cil de ver que tipo de tr\u00e1fego converte mais, para que voc\u00ea possa ajustar seus esfor\u00e7os de marketing.<\/p>\n

Por fim, v\u00e1 para os funis multicanais (Convers\u00f5es > Funis multicanais > Vis\u00e3o geral<\/em>) para obter mais informa\u00e7\u00f5es sobre outros canais de marketing (como pesquisa org\u00e2nica ou m\u00eddia social) que contribu\u00edram para as convers\u00f5es. Em particular, o relat\u00f3rio Time Lag \u00e9 interessante porque permite saber se as pessoas est\u00e3o convertendo imediatamente ou se s\u00e3o necess\u00e1rios v\u00e1rios dias entre as visitas para resultar em uma convers\u00e3o. Isso pode lhe dar ideias sobre como usar a resposta autom\u00e1tica da sua lista de e-mails para maximizar as mensagens para os clientes em potencial dentro de um determinado per\u00edodo de tempo, ou talvez apenas ajustar as informa\u00e7\u00f5es das p\u00e1ginas de vendas para tentar converter mais cedo.<\/p>\n

Isso ainda \u00e9 apenas a ponta do iceberg no que diz respeito ao que pode ser feito com o Analytics, mas espero que essas dicas o estimulem a tomar medidas reais em seu site e a mover a agulha em m\u00e9tricas importantes para sua empresa.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Google Analytics is a wonderful tool that is sadly under-used by most website owners.\u00a0Typically people\u00a0go in, glance around the numbers, see that things are running just fine, and move along with their lives. But if this is the only way you\u2019re using Analytics you\u2019re missing out on some opportunities for your blog or website. Here [\u2026]<\/p>\n","protected":false},"author":212,"featured_media":15240,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"","footnotes":""},"categories":[94],"tags":[206,201,202,205,204,203,25],"class_list":["post-4597","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketing","tag-analytics","tag-google-analytics","tag-optimization","tag-posts","tag-sales","tag-sales-funnel","tag-wordpress","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t