Felizmente, h\u00e1 v\u00e1rias estrat\u00e9gias que voc\u00ea pode usar para aumentar sua receita de assinaturas. Usando WordPress <\/strong>e MemberPress<\/strong>Voc\u00ea pode ganhar novos assinantes e aumentar a fidelidade \u00e0 marca<\/strong>. <\/p>\n\n\n\n

Nesta postagem, exploraremos 5 maneiras de obter mais receita com assinaturas em seu site. Vamos direto ao assunto!<\/p>\n\n\n\n

<\/span>As ferramentas de que voc\u00ea precisar\u00e1<\/span><\/h2>\n\n\n\nPara come\u00e7ar a gerar mais receita com assinaturas, voc\u00ea precisar\u00e1 de um poderoso sistema de gerenciamento de conte\u00fado (CMS)<\/a>. <\/p>\n\n\n\n
WordPress<\/a> definitivamente se encaixa nesse perfil. \u00c9 muito f\u00e1cil de usar e permite que voc\u00ea crie e gerencie conte\u00fado independentemente de suas habilidades tecnol\u00f3gicas.<\/p>\n\n\n
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$\"WordPress.org$ <\/figure>\n<\/div>\n\n\n
Al\u00e9m disso, \u00e9 gratuito<\/strong>, c\u00f3digo aberto<\/strong>e flex\u00edvel<\/strong>. Isso significa que voc\u00ea pode us\u00e1-lo para oferecer diferentes tipos de assinaturas.<\/p>\n\n\n\n
Em seguida, para realmente maximizar sua receita de assinatura, voc\u00ea precisar\u00e1 diversifique seus fluxos de renda<\/strong>.<\/p>\n\n\n\n
MemberPress<\/a> \u00e9 um grande rebatedor quando se trata disso, permitindo que voc\u00ea adicione fluxos de receita recorrentes variados<\/strong> como nada mais.<\/p>\n\n\n\n
$\"Captura$ <\/a><\/figure>\n\n\n\n
Assim como o WordPress, o MemberPress \u00e9 extremamente f\u00e1cil de usar. Com seu assistente de configura\u00e7\u00e3o intuitivo, ReadyLaunch\u2122 pagemaker incorporado<\/a>e maci\u00e7o lista de integra\u00e7\u00f5es<\/a>Se voc\u00ea n\u00e3o tiver um site, poder\u00e1 configur\u00e1-lo e deix\u00e1-lo pronto para vender em menos de um dia.<\/p>\n\n\n\n
Depois de instalado, voc\u00ea pode usar o MemberPress para criar cursos<\/a>, criar conte\u00fado protegido por paywall<\/a>A empresa oferece diferentes op\u00e7\u00f5es de associa\u00e7\u00e3o e muito mais. <\/p>\n\n\n\n
<\/span>6 maneiras de obter mais receita com assinaturas em seu site<\/span><\/h2>\n\n\n\n
Depois de ter o WordPress e o MemberPress, voc\u00ea estar\u00e1 pronto para experimentar estas 5 maneiras criativas de aumentar a receita de suas assinaturas.<\/p>\n\n\n\n
<\/span>1. Ofere\u00e7a diferentes tipos de associa\u00e7\u00e3o<\/span><\/h3>\n\n\n\n
A oferta de v\u00e1rios planos de associa\u00e7\u00e3o pode ajud\u00e1-lo a gerar mais receita com assinaturas. <\/p>\n\n\n\n
Ao oferecer v\u00e1rias associa\u00e7\u00f5es em pre\u00e7os diferentes<\/strong> e com diferentes op\u00e7\u00f5es<\/strong>Se voc\u00ea n\u00e3o tiver um p\u00fablico-alvo, \u00e9 prov\u00e1vel que atraia um p\u00fablico maior.<\/p>\n\n\n
\n
$\"Um$ <\/figure>\n<\/div>\n\n\n
Dessa forma, \u00e9 mais prov\u00e1vel que seus visitantes encontrem uma op\u00e7\u00e3o de associa\u00e7\u00e3o que se adapte ao or\u00e7amento deles ou que atenda \u00e0s suas necessidades. <\/p>\n\n\n\n
Planos variados tamb\u00e9m d\u00e3o aos visitantes do seu site a oportunidade de teste suas ofertas<\/strong> come\u00e7ando com um plano mais econ\u00f4mico. <\/p>\n\n\n\n
O MemberPress torna extremamente f\u00e1cil a cria\u00e7\u00e3o de associa\u00e7\u00f5es. Depois de instalar e ativar o plug-in, v\u00e1 para MemberPress<\/em> > Associa\u00e7\u00f5es <\/em>> Adicionar novo<\/em>:<\/p>\n\n\n
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$\"Adicionar$ <\/figure>\n<\/div>\n\n\n
Em seguida, d\u00ea um nome \u00e0 sua associa\u00e7\u00e3o e defina um pre\u00e7o. Em seguida, selecione o Permiss\u00f5es <\/em>para estabelecer quais fun\u00e7\u00f5es de usu\u00e1rio podem se inscrever em suas associa\u00e7\u00f5es. <\/p>\n\n\n\n
Mais abaixo na p\u00e1gina, voc\u00ea ver\u00e1 um Op\u00e7\u00f5es de associa\u00e7\u00e3o <\/em>se\u00e7\u00e3o. Aqui, voc\u00ea pode personalizar seu formul\u00e1rio de inscri\u00e7\u00e3o e ativar e-mails de boas-vindas:<\/p>\n\n\n
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$\"Op\u00e7\u00f5es$ <\/figure>\n<\/div>\n\n\n
Quando voc\u00ea oferece v\u00e1rios n\u00edveis de pre\u00e7os<\/a>Se voc\u00ea n\u00e3o tiver um plano de sa\u00fade, pode ser mais f\u00e1cil vender seus planos mais caros. <\/p>\n\n\n\n
Os usu\u00e1rios que compraram seu plano mais barato j\u00e1 sabem os benef\u00edcios de suas associa\u00e7\u00f5es<\/a>. Portanto, eles podem estar dispostos a pagar um pouco mais por m\u00eas para acessar recursos avan\u00e7ados. <\/p>\n\n\n\n
Voc\u00ea pode criar um tabela de pre\u00e7os<\/a> em sua p\u00e1gina para destacar o valor agregado de seus planos de pre\u00e7o mais alto. <\/p>\n\n\n\n
<\/span>2. Criar um curso on-line<\/span><\/h3>\n\n\n\n
Se voc\u00ea for qualificado em um setor ou habilidade espec\u00edfica, poder\u00e1 se estabelecer como uma autoridade em seu campo criando cursos on-line. <\/p>\n\n\n\n
Por exemplo, um personal trainer<\/strong> pode criar e vender guias de exerc\u00edcios f\u00edsicos. Enquanto isso, um fot\u00f3grafo pode ensinar os alunos a tirar \u00f3timas fotos:<\/p>\n\n\n
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$\"Exemplo$ <\/figure>\n<\/div>\n\n\n
Voc\u00ea pode disponibilizar seus cursos para membros com determinados planos. Como alternativa, voc\u00ea pode vend\u00ea-los por uma taxa \u00fanica. <\/p>\n\n\n\n
<\/span>Exemplo de MemberPress: Christina Jones Photography<\/span><\/h3>\n\n\n\n
A fot\u00f3grafa Christina Jones dirige uma empresa popular de servi\u00e7os de fotografia que se baseia no MemberPress.<\/p>\n\n\n\n
Christina tem muitos clientes, mas queria diversificar seus fluxos de renda para continuar ampliando seus neg\u00f3cios. <\/p>\n\n\n\n
Usando o MemberPress Courses, o complemento que transforma o MemberPress em um Sistema de gerenciamento de aprendizado (LMS)<\/a>Em um ano, Christina adicionou cursos de fotografia \u00e0 mistura.<\/p>\n\n\n\n
$\"Curso$ <\/a><\/figure>\n\n\n\n
Agora, se chegar o momento em que os contratos e os pre\u00e7os ca\u00edrem, a Christina Jones Photography tem uma op\u00e7\u00e3o de fluxo de renda passivo<\/strong> do qual ele pode depender. Essa \u00e9 a beleza da diversifica\u00e7\u00e3o!<\/p>\n\n\n\n
\n\n\n\nAssim como Christina, voc\u00ea pode gerar receita adicional com assinaturas Criar cursos e vender assinaturas<\/a> com os cursos MemberPress. <\/p>\n\n\n\n
V\u00e1 at\u00e9 MemberPress <\/em>> Complementos<\/em> > Cursos<\/em> e instale o complemento MemberPress Courses em seu site. <\/p>\n\n\n\n
Isso adicionar\u00e1 um novo Cursos de MP<\/em> no painel do WordPress. Navegue at\u00e9 Cursos MP > Cursos > Adicionar novo<\/em> para come\u00e7ar a criar seu curso. <\/p>\n\n\n
\n
$\"Adi\u00e7\u00e3o$ <\/figure>\n<\/div>\n\n\n
Comece dando um nome ao seu curso e escrevendo uma descri\u00e7\u00e3o para ele. Em seguida, v\u00e1 para a se\u00e7\u00e3o Curr\u00edculo <\/em>para criar o material do curso. <\/p>\n\n\n\n
Voc\u00ea pode criar li\u00e7\u00f5es, question\u00e1rios<\/a>e atribui\u00e7\u00f5es, e voc\u00ea pode at\u00e9 mesmo emitir certificados<\/a> aos alunos.<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >> COMO CRIAR UM CURSO NO MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Accept_Donations\"><\/span>3. Aceitar doa\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Outra maneira de obter mais receita de assinatura de seu site \u00e9 aceitar doa\u00e7\u00f5es. Isso pode ajud\u00e1-lo a <a href=\"https:\/\/memberpress.com\/pt\/blog\/10-unique-ways-to-increase-sales-for-your-woocommerce-online-store\/\" target=\"_blank\" rel=\"noopener\" title=\"Aumente seus ganhos\">Aumente seus ganhos<\/a> durante os meses em que as vendas s\u00e3o lentas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 importante que voc\u00ea informe aos usu\u00e1rios como eles apoiar\u00e3o a sua empresa. Voc\u00ea pode at\u00e9 incluir informa\u00e7\u00f5es espec\u00edficas sobre como planeja gastar o dinheiro.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"482\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-1024x482.png\" alt=\"Exemplo de um site que coleta doa\u00e7\u00f5es\" class=\"wp-image-49728\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-1024x482.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-300x141.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-768x362.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-50x24.png 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-1536x724.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-2048x965.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-361x170.png 361w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-840x396.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-1216x573.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-1832x863.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-700x330.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/fundraising-site-1080x509.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Essa estrat\u00e9gia funciona melhor para sites ou indiv\u00edduos com uma base de f\u00e3s. No entanto, voc\u00ea tamb\u00e9m pode criar um p\u00fablico fiel oferecendo conte\u00fado valioso gratuitamente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea pode interagir com seus assinantes na se\u00e7\u00e3o de coment\u00e1rios e nas m\u00eddias sociais para desenvolver conex\u00f5es significativas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode at\u00e9 mesmo apresentar uma p\u00e1gina \"Top Donors\" em seu site. Isso pode criar um senso de exclusividade e incentivar outras pessoas a se inscreverem e doarem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Start_an_Affiliate_Program\"><\/span>4. Iniciar um programa de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Iniciar um programa de afiliados \u00e9 outra maneira eficaz de ampliar seu p\u00fablico e aumentar sua receita. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-convert-customers-into-loyal-affiliates\/\" target=\"_blank\" rel=\"noopener\" title=\"recrutar assinantes existentes\">recrutar assinantes existentes<\/a> para participar do seu programa, ou entre em contato com criadores on-line com um p\u00fablico ou nicho semelhante. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de recrutar seus afiliados, voc\u00ea pode fornecer a eles um link exclusivo para seus servi\u00e7os baseados em assinatura. Cada vez que um usu\u00e1rio clicar nesse link, voc\u00ea pagar\u00e1 aos afiliados uma pequena comiss\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode usar um plug-in como <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliado f\u00e1cil<\/a> para <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-start-an-affiliate-marketing-program-for-your-memberpress-site-using-easy-affiliate\/\" target=\"_blank\" rel=\"noopener\" title=\"criar um programa de afiliados\">criar seu programa de afiliados<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-1024x521.png\" alt=\"P\u00e1gina inicial do Easy Affiliate\" class=\"wp-image-49730\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-768x390.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-1536x781.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-2048x1041.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-840x427.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-1216x618.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-1832x931.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/easy-affiliate-1-1080x549.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O Easy Affiliate \u00e9 uma plataforma completa de marketing de afiliados. Ela conta com um painel de controle intuitivo, no qual cada um dos seus afiliados pode acompanhar seu progresso. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, voc\u00ea pode usar o plug-in para pagar comiss\u00f5es e gerar relat\u00f3rios para identificar \u00e1reas em que pode melhorar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para <a href=\"https:\/\/easyaffiliate.com\/blog\/find-quality-affiliates\/\" target=\"_blank\" rel=\"noopener\" title=\"atrair parceiros de qualidade\">atrair parceiros de qualidade<\/a>Por isso, \u00e9 importante que voc\u00ea ofere\u00e7a comiss\u00f5es competitivas. Voc\u00ea tamb\u00e9m pode considerar <a href=\"https:\/\/easyaffiliate.com\/blog\/ways-to-reward-affiliates\/\" target=\"_blank\" rel=\"noopener\" title=\"recompensando seus melhores afiliados\">recompensando seus afiliados<\/a> com brindes ou descontos quando atingem metas espec\u00edficas. Isso pode motiv\u00e1-los a trabalhar mais. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Provide_VIP_Membership_Perks\"><\/span>5. Fornecer vantagens de associa\u00e7\u00e3o VIP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071.jpg\"><img decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-1024x534.jpg\" alt=\"Grupo de pessoas fazendo "thumbs up\" class=\"wp-image-51008\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-1024x534.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-300x156.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-768x401.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-326x170.jpg 326w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-840x438.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-1216x634.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-700x365.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-156x81.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071-1080x563.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/01\/iStock-155391071.jpg 1417w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Atrair novos membros \u00e9 \u00f3timo, mas tamb\u00e9m \u00e9 importante <a href=\"https:\/\/memberpress.com\/pt\/blog\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">manter os assinantes existentes<\/a> (especialmente porque a maioria dos planos \u00e9 renovada anualmente). Pode ser f\u00e1cil para os membros deixarem suas associa\u00e7\u00f5es expirarem se n\u00e3o estiverem satisfeitos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, voc\u00ea pode oferecer vantagens aos associados para incentivar mais renova\u00e7\u00f5es. Uma das maneiras mais simples de fazer isso \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/blog\/build-community-on-your-membership-site-with-a-facebook-group\/\" target=\"_blank\" rel=\"noopener\" title=\"fomentando uma comunidade forte\">fomentando uma comunidade forte<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, voc\u00ea pode <strong>f\u00f3runs de constru\u00e7\u00e3o<\/strong> onde os membros podem se reunir para discutir t\u00f3picos ou compartilhar ideias. Melhor ainda, voc\u00ea pode organizar eventos f\u00edsicos ou virtuais para que os membros possam se conectar com outras pessoas que pensam da mesma forma:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-1024x510.png\" alt=\"Um exemplo de site de associa\u00e7\u00e3o voltado para a comunidade\" class=\"wp-image-49733\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-1024x510.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-300x149.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-768x382.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-1536x764.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-2048x1019.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-342x170.png 342w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-840x418.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-1216x605.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-1832x912.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-700x348.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-156x78.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/12\/membership-site-events-1080x537.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O MemberPress se integra com dezenas de <a href=\"https:\/\/memberpress.com\/pt\/addons\/?s=community\" target=\"_blank\" rel=\"noopener\" title=\"\">principais plataformas de f\u00f3runs e comunidades<\/a>Assim, a configura\u00e7\u00e3o \u00e9 muito f\u00e1cil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tamb\u00e9m pode utilizar <a href=\"https:\/\/memberpress.com\/pt\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"marketing por e-mail\">marketing por e-mail<\/a> para manter os membros atualizados com suas \u00faltimas not\u00edcias de neg\u00f3cios. Para membros antigos, voc\u00ea pode at\u00e9 mesmo enviar descontos exclusivos ou fornecer acesso a materiais gratuitos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora seja \u00f3timo oferecer vantagens aos associados, voc\u00ea deve tomar cuidado para n\u00e3o sobrecarreg\u00e1-los com material promocional. Em vez disso, tente enviar a eles e-mails semanais ou quinzenais com informa\u00e7\u00f5es valiosas e \u00fateis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Upsell_and_Cross-sell_with_Order_Bumps\"><\/span>6. Upsell e Cross-sell com aumento de pedidos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div id=\"ad-55164\" class=\"ad-720x300 adsanity-720x300 alignnone adsanity-alignnone\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/pt\/ads\/post-upsell-with-order-bumps\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"Upsell com an\u00fancio de aumento de pedidos\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/06\/Order-Bumps-AdSanity-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Quando seu cliente est\u00e1 com vontade de comprar, \u00e9 o momento perfeito para apresent\u00e1-lo a outros produtos ou servi\u00e7os que voc\u00ea oferece. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 a\u00ed que o upselling e o cross-selling entram em a\u00e7\u00e3o e, com o complemento Order Bumps do MemberPress, o processo \u00e9 suave e cont\u00ednuo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upselling \u00e9 a pr\u00e1tica de incentivar os clientes a comprar um produto mais sofisticado, um upgrade ou um complemento. A venda cruzada convida os clientes a comprar itens relacionados ou complementares. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essas t\u00e1ticas n\u00e3o apenas aprimoram a experi\u00eancia do cliente ao fornecer valor adicional, mas tamb\u00e9m aumentam significativamente sua receita.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine que um cliente est\u00e1 prestes a comprar um plano b\u00e1sico de associa\u00e7\u00e3o em seu <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-get-more-personal-training-clients\/\" target=\"_blank\" rel=\"noopener\" title=\"Como obter mais clientes de treinamento pessoal com o WordPress\">site de fitness<\/a>. Pouco antes de concluir a transa\u00e7\u00e3o, \u00e9 apresentada a op\u00e7\u00e3o de fazer upgrade para um plano premium para acessar o treinamento individual ou adicionar uma consulta pessoal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso \u00e9 upselling em a\u00e7\u00e3o, e \u00e9 uma maneira potente de aumentar o valor m\u00e9dio de sua transa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Da mesma forma, suponha que esse mesmo cliente tamb\u00e9m receba um pacote de e-books relacionados com receitas para ajud\u00e1-lo em sua jornada de condicionamento f\u00edsico. Isso \u00e9 venda cruzada e \u00e9 um m\u00e9todo fant\u00e1stico para aumentar o valor m\u00e9dio de seu pedido.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Transformar um visitante em um comprador \u00e9 uma grande conquista. Entretanto, n\u00e3o h\u00e1 como saber de onde vir\u00e1 a pr\u00f3xima venda. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao aumentar sua receita de assinaturas, voc\u00ea pode obter uma renda est\u00e1vel e expandir seus neg\u00f3cios on-line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recapitulando, aqui est\u00e3o cinco maneiras de obter mais receita com assinaturas em seu site:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Oferecer diferentes associa\u00e7\u00f5es com <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noopener\" title=\"MemberPress\">MemberPress<\/a>. <\/li>\n\n\n\n<li>Crie um curso on-line com nosso complemento MemberPress Courses.<\/li>\n\n\n\n<li>Aceitar doa\u00e7\u00f5es.<\/li>\n\n\n\n<li>Inicie um programa de afiliados com <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliado f\u00e1cil<\/a>.<\/li>\n\n\n\n<li>Ofere\u00e7a vantagens de associa\u00e7\u00e3o VIP.<\/li>\n<\/ol>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-ctaimage\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caractere cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-ctatext\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Aumente sua receita de assinaturas de forma r\u00e1pida e f\u00e1cil.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como aumentar sua receita de assinaturas? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Creating a subscription revenue stream can be an effective way to gain financial stability. However, there may be times when you face lots of cancellations or struggle to attract new members. Fortunately, there are several strategies you can use to increase your subscription revenue. Using WordPress and MemberPress, you can gain new subscribers and boost […]<\/p>\n","protected":false},"author":76756,"featured_media":51003,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: Subscription Revenue\r\nReference article: https:\/\/www.cozmoslabs.com\/583804-subscription-revenue\/","footnotes":""},"categories":[658,134,102,792],"tags":[346,1023,48],"class_list":["post-47292","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-ideas","category-how-to-2","category-monetization","category-courses","tag-passive-income","tag-recurring-revenue","tag-subscriptions","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Are you struggling to get new signups and increase renewals? 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