Se voc\u00ea \u00e9 um criador de conte\u00fado independente ou propriet\u00e1rio de uma pequena empresa<\/strong> Se voc\u00ea est\u00e1 procurando monetizar seu site de treinamento por meio de um LMS WordPress, talvez esteja percebendo que criar um curso on-line n\u00e3o \u00e9 uma tarefa f\u00e1cil. <\/p>

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O QUE H\u00c1 DENTRO<\/p>\nAlternar<\/span>
Os desafios de definir o pre\u00e7o de seu curso on-line<\/a>
Falta de um modelo de precifica\u00e7\u00e3o padr\u00e3o<\/a><\/li>
O valor pode estar nos olhos de quem v\u00ea<\/a><\/li>
Um ambiente altamente competitivo<\/a><\/li>
Seu p\u00fablico-alvo<\/a><\/li><\/ul><\/li>
4 fatores-chave que influenciam o pre\u00e7o de seu curso on-line<\/a>
1. Despesas com o desenvolvimento e a oferta de cursos<\/a><\/li>
2. Percep\u00e7\u00e3o de valor<\/a><\/li>
3. Comportamento do consumidor<\/a><\/li>
4. Segmenta\u00e7\u00e3o e alcance<\/a><\/li><\/ul><\/li>
Como definir o pre\u00e7o de seu curso on-line em 7 etapas<\/a>
1. Determine o valor do seu curso\u00a0<\/a><\/li>
2. Conhe\u00e7a seu p\u00fablico (e sua disposi\u00e7\u00e3o a pagar)\u00a0<\/a><\/li>
3. Estimar os custos de produ\u00e7\u00e3o\u00a0<\/a><\/li>
4. Fa\u00e7a uma pesquisa de mercado\u00a0<\/a><\/li>
5. Escolha um modelo de precifica\u00e7\u00e3o adequado\u00a0<\/a><\/li>
6. Monitore e ajuste seus pre\u00e7os<\/a><\/li>
7. Use ferramentas flex\u00edveis de precifica\u00e7\u00e3o \u00a0<\/a><\/li>
Como usar o MemberPress para definir o pre\u00e7o de seu curso on-line<\/a><\/li><\/ul><\/li>
Considera\u00e7\u00f5es finais\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\r\n\r\n\r\n\r\n
Voc\u00ea navegou por um labirinto de escolhas: <\/p>\r\n\r\n\r\n\r\n
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Descobrindo que t\u00f3pico ensinar<\/a>; <\/li>\r\n\r\n\r\n\r\n
Reunir todos os equipamentos necess\u00e1rios;<\/li>\r\n\r\n\r\n\r\n
Decidir sobre um t\u00edtulo e calend\u00e1rio de cursos que aparece<\/a>;<\/li>\r\n\r\n\r\n\r\n
Planejando suas aulas<\/a>; e<\/li>\r\n\r\n\r\n\r\n
Descobrindo as melhores maneiras de criar e comercializar seu conte\u00fado<\/a>. <\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
\u00c9 muita coisa em seu prato!<\/p>\r\n\r\n\r\n\r\n
Mas, em meio a tudo isso, h\u00e1 uma decis\u00e3o que pode ser particularmente desafiadora: Definir o pre\u00e7o certo<\/a> para seu curso. <\/p>\r\n\r\n\r\n\r\n
H\u00e1 v\u00e1rios fatores a serem considerados - desde sua\u00a0 p\u00fablico-alvo<\/a>\u2018para o custo de produ\u00e7\u00e3o do seu curso. <\/p>\r\n\r\n\r\n\r\n
E tudo isso pode fazer com que o pre\u00e7o do seu curso on-line pare\u00e7a uma tarefa assustadora.\u00a0<\/p>\r\n\r\n\r\n\r\n
Aprender a definir o pre\u00e7o de seu curso on-line<\/a> \u00e9 uma quest\u00e3o de encontrar um equil\u00edbrio.<\/p>\r\n\r\n\r\n\r\n
Voc\u00ea quer um pre\u00e7o que seja justo pelo trabalho \u00e1rduo e pelo conhecimento que est\u00e1 oferecendo e, ao mesmo tempo, algo que seu p\u00fablico possa pagar confortavelmente. <\/p>\r\n\r\n\r\n\r\n
Este guia abrangente est\u00e1 aqui para aliviar seus medos. <\/p>\r\n\r\n\r\n\r\n
Este guia tem o objetivo de fornecer a voc\u00ea uma vis\u00e3o sobre os principais fatores que influenciam os pre\u00e7os dos cursos on-line<\/strong> e como abord\u00e1-los estrategicamente. <\/p>\r\n\r\n\r\n\r\n
E o mais importante, discutiremos como voc\u00ea pode aproveitar o incr\u00edvel Conjunto de recursos do MemberPress<\/a> para otimizar sua estrat\u00e9gia de pre\u00e7os e maximizar os lucros.<\/p>\r\n\r\n\r\n\r\n
Vamos analisar isso juntos e encontrar um pre\u00e7o que pare\u00e7a adequado<\/strong>.<\/p>\r\n\r\n\r\n\r\n
<\/span>Os desafios de definir o pre\u00e7o de seu curso on-line<\/span><\/h2>\r\n\r\n\r\n\r\n
O que exatamente faz com que a precifica\u00e7\u00e3o de seu curso on-line seja t\u00e3o dif\u00edcil? <\/p>\r\n\r\n\r\n\r\n
Vamos mergulhar no intrincado mundo da precifica\u00e7\u00e3o e descobrir os desafios que fazem com que ela pare\u00e7a t\u00e3o dif\u00edcil.<\/p>\r\n\r\n\r\n\r\n
<\/span>Falta de um modelo de precifica\u00e7\u00e3o padr\u00e3o <\/span><\/h3>\r\n\r\n\r\n\r\n
$Duas placas de tr\u00e2nsito apontando para duas dire\u00e7\u00f5es opostas. A da direita diz "Best Price" (melhor pre\u00e7o) e a da esquerda diz "Better Price" (melhor pre\u00e7o).$ <\/figure>\r\n\r\n\r\n\r\n
Na maioria das vezes, os bens f\u00edsicos t\u00eam um custo de produ\u00e7\u00e3o claro. Entretanto, o custo de cria\u00e7\u00e3o de um curso on-line pode variar muito.<\/p>\r\n\r\n\r\n\r\n
Isso dificulta a determina\u00e7\u00e3o de um pre\u00e7o que cubra os custos e gere lucro.<\/p>\r\n\r\n\r\n\r\n
<\/span>O valor pode estar nos olhos de quem v\u00ea <\/span><\/h3>\r\n\r\n\r\n\r\n
Voc\u00ea quer que os clientes acreditem que seu curso vale o dinheiro deles. Mas voc\u00ea tamb\u00e9m quer que o pre\u00e7o esteja ao alcance deles. Esse pode ser um equil\u00edbrio dif\u00edcil de alcan\u00e7ar.<\/p>\r\n\r\n\r\n\r\n
Escolha uma estrat\u00e9gia de pre\u00e7os que corresponda ao or\u00e7amento e \u00e0s expectativas de seu p\u00fablico. <\/p>\r\n\r\n\r\n\r\n
Eles est\u00e3o dispostos a pagar um pr\u00eamio por conte\u00fado de alta qualidade? Eles preferem uma assinatura mensal ou um pagamento \u00fanico? <\/em><\/p>\r\n\r\n\r\n\r\n
Compreender as prefer\u00eancias deles fornecer\u00e1 orienta\u00e7\u00e3o para seus pre\u00e7os.<\/p>\r\n\r\n\r\n\r\n
<\/span>Um ambiente altamente competitivo<\/span><\/h3>\r\n\r\n\r\n\r\n
O mercado de aprendizagem on-line \u00e9 vasto e diversificado.<\/p>\r\n\r\n\r\n\r\n
Para determinar um pre\u00e7o competitivo, \u00e9 necess\u00e1rio pesquisar o que os outros est\u00e3o cobrando por conte\u00fado semelhante. E isso \u00e9 muito mais f\u00e1cil do que parece.<\/p>\r\n\r\n\r\n\r\n
Basta dar uma olhada em<\/strong> o que seus concorrentes cobram<\/strong> para cursos semelhantes.<\/p>\r\n\r\n\r\n\r\n
Voc\u00ea n\u00e3o precisa necessariamente super\u00e1-los, mas precisa precisam ter pre\u00e7os dentro do mesmo patamar<\/strong>.<\/p>\r\n\r\n\r\n\r\n
<\/span>Seu P\u00fablico-alvo<\/a><\/span><\/h3>\r\n\r\n\r\n\r\n
A natureza \u00fanica de seu p\u00fablico aumenta a dificuldade. P\u00fablicos diferentes t\u00eam sensibilidades de pre\u00e7o diferentes. <\/em><\/p>\r\n\r\n\r\n\r\n
Por exemplo, um curso voltado para profissionais de empresas pode ter um pre\u00e7o mais alto do que um voltado para estudantes. <\/p>\r\n\r\n\r\n\r\n
Entender a disposi\u00e7\u00e3o do seu p\u00fablico para pagar tamb\u00e9m exigir\u00e1 um pouco de pesquisa. Mas isso n\u00e3o \u00e9 nada demais.<\/p>\r\n\r\n\r\n\r\n
Felizmente, h\u00e1 muitas maneiras de simplificar o trabalho. Novamente, n\u00e3o se esque\u00e7a de confira nossa postagem sobre p\u00fablico-alvo<\/a> para descobrir exatamente como isso pode ser f\u00e1cil. <\/p>\r\n\r\n\r\n\r\n
<\/span>4 fatores-chave que influenciam o pre\u00e7o de seu curso on-line<\/span><\/h2>\r\n\r\n\r\n\r\n
Cria\u00e7\u00e3o de um curso on-line bem-sucedido<\/a> Os neg\u00f3cios s\u00e3o uma jornada, e voc\u00ea aprende muito ao longo do caminho. <\/p>\r\n\r\n\r\n\r\n
Mas entender como definir o pre\u00e7o de seus cursos \u00e9 uma das coisas mais importantes a aprender. Esse pode ser o fator decisivo para seu sucesso!<\/p>\r\n\r\n\r\n\r\n
E a pergunta de ouro, \u201cQuanto voc\u00ea deve cobrar por curso?\u201d<\/em> n\u00e3o tem uma resposta direta. <\/p>\r\n\r\n\r\n\r\n
Mas continue lendo! N\u00f3s o orientaremos em algumas etapas para ajud\u00e1-lo a chegar ao valor do curso sem muita preocupa\u00e7\u00e3o.\u00a0<\/p>\r\n\r\n\r\n\r\n
<\/span>1. Despesas com o desenvolvimento e a oferta de cursos<\/span><\/h3>\r\n\r\n\r\n\r\n
Considere os custos em que voc\u00ea incorreu ao criar seu curso on-line. Essa \u00e9 uma energia valiosa que merece ser reembolsada.\u00a0<\/p>\r\n\r\n\r\n\r\n
Esses custos incluem tudo, desde a elabora\u00e7\u00e3o do roteiro at\u00e9 a cria\u00e7\u00e3o do v\u00eddeo, edi\u00e7\u00e3o, hospedagem e publicidade. <\/p>\r\n\r\n\r\n\r\n
Al\u00e9m disso, \u00e0 medida que seu curso obt\u00e9m sucesso e sua marca cresce em popularidade, voc\u00ea deve considerar a possibilidade de aumentar a escala. <\/p>\r\n\r\n\r\n\r\n
Como voc\u00ea receber mais alunos<\/a>Se voc\u00ea n\u00e3o tiver uma conta de hospedagem, suas necessidades de hospedagem poder\u00e3o aumentar, gerando despesas adicionais.\u00a0<\/p>\r\n\r\n\r\n\r\n
Inclua esses custos em sua etiqueta de pre\u00e7o para garantir que voc\u00ea n\u00e3o opere com preju\u00edzo.<\/p>\r\n\r\n\r\n\r\n
<\/span>2. Percep\u00e7\u00e3o de valor<\/span><\/h3>\r\n\r\n\r\n\r\n
O pre\u00e7o de seu curso on-line tamb\u00e9m envia uma mensagem sobre sua qualidade. <\/p>\r\n\r\n\r\n\r\n
Um pre\u00e7o baixo pode levar os alunos em potencial a perceberem seu curso como de baixo valor ou de baixa qualidade. <\/p>\r\n\r\n\r\n\r\n
Por outro lado, um pre\u00e7o alto pode indicar que seu curso \u00e9 premium ou avan\u00e7ado. <\/p>\r\n\r\n\r\n\r\n
Portanto, sua estrat\u00e9gia de pre\u00e7os deve estar alinhada com o posicionamento de sua marca e o valor que voc\u00ea oferece.<\/p>\r\n\r\n\r\n\r\n
<\/span>3. Comportamento do consumidor<\/span><\/h3>\r\n\r\n\r\n\r\n
Sua estrat\u00e9gia de pre\u00e7os tamb\u00e9m pode influenciar o comportamento de seus alunos. <\/p>\r\n\r\n\r\n\r\n
Por exemplo, os alunos que pagam um pre\u00e7o mais alto por um curso provavelmente s\u00e3o mais comprometidos e engajados do que aqueles que o recebem gratuitamente ou a um custo baixo. <\/p>\r\n\r\n\r\n\r\n
Eles tamb\u00e9m podem estar mais propensos a concluir o curso e fornecer avalia\u00e7\u00f5es positivas, o que pode aumentar a reputa\u00e7\u00e3o do seu curso e atrair mais alunos.<\/p>\r\n\r\n\r\n\r\n
<\/span>4. Segmenta\u00e7\u00e3o e alcance<\/span><\/h3>\r\n\r\n\r\n\r\n
Por fim, sua estrat\u00e9gia de pre\u00e7os pode ser uma ferramenta para segmenta\u00e7\u00e3o e diferencia\u00e7\u00e3o<\/strong>. <\/p>\r\n\r\n\r\n\r\n
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Segmenta\u00e7\u00e3o<\/strong> \u00e9 dividir um grupo grande em grupos menores<\/strong> com base em caracter\u00edsticas ou necessidades semelhantes.

Pense nisso como organizar um arm\u00e1rio onde voc\u00ea coloca as camisas em uma se\u00e7\u00e3o e as cal\u00e7as em outra.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
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Diferencia\u00e7\u00e3o<\/strong>Por outro lado, trata-se de fazer algo se destacar<\/strong>.

\u00c9 como se voc\u00ea decorasse uma bicicleta com adesivos legais e cores brilhantes para que ela pare\u00e7a diferente e mais especial do que as outras.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
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Diferentes os n\u00edveis de pre\u00e7os podem atender a diferentes segmentos de seu mercado<\/a>permitindo que voc\u00ea alcance um p\u00fablico mais amplo. <\/p>\r\n\r\n\r\n\r\n
Por exemplo, voc\u00ea pode oferecer uma vers\u00e3o b\u00e1sica do seu curso a um pre\u00e7o mais baixo e uma vers\u00e3o premium com recursos adicionais a um pre\u00e7o mais alto. <\/p>\r\n\r\n\r\n\r\n
Dessa forma, voc\u00ea pode atender tanto aos alunos preocupados com o or\u00e7amento quanto \u00e0queles dispostos a pagar mais por um valor extra.<\/p>\r\n\r\n\r\n\r\n
<\/span>Como definir o pre\u00e7o de seu curso on-line em 7 etapas<\/span><\/h2>\r\n\r\n\r\n\r\n
At\u00e9 agora, identificamos a import\u00e2ncia de uma abordagem estrat\u00e9gica de pre\u00e7os para seu curso on-line. <\/p>\r\n\r\n\r\n\r\n
Agora, vamos garantir que voc\u00ea tenha uma s\u00f3lida compreens\u00e3o dos princ\u00edpios b\u00e1sicos de precifica\u00e7\u00e3o de cursos on-line.<\/p>\r\n\r\n\r\n\r\n
Ao compreender esses princ\u00edpios b\u00e1sicos, voc\u00ea pode tomar decis\u00f5es mais inteligentes, n\u00e3o apenas com base na concorr\u00eancia, mas reconhecendo o valor exclusivo que oferece.<\/p>\r\n\r\n\r\n\r\n
1. Determine o valor do seu curso\u00a0<\/h3>\r\n\r\n\r\n\r\n
Descubra o valor que seu curso oferece aos alunos. Est\u00e1 resolvendo um problema importante ou ensinando habilidades valiosas? <\/strong><\/p>\r\n\r\n\r\n\r\n
Identificar o valor exclusivo do seu curso on-line permite que voc\u00ea o diferencie de outros cursos semelhantes no mercado.<\/p>\r\n\r\n\r\n\r\n
Al\u00e9m disso, vantagens ou caracter\u00edsticas distintas de seu curso<\/strong> tornam-se pontos de venda que podem justificar um pre\u00e7o mais alto<\/a>. \u00a0<\/p>\r\n\r\n\r\n\r\n
2. Conhe\u00e7a seu p\u00fablico (e sua disposi\u00e7\u00e3o a pagar)\u00a0<\/h3>\r\n\r\n\r\n\r\n
Pesquise minuciosamente seu p\u00fablico-alvo. <\/a><\/strong><\/p>\r\n\r\n\r\n\r\n
Entenda a capacidade financeira do aluno para garantir que ele possa pagar confortavelmente pelo seu curso. \u00a0<\/p>\r\n\r\n\r\n\n
\n\n $\"Leia$ <\/a>\n<\/div><\/div>\n\n\r\n\r\n\r\n
Sempre tenha em mente que o pre\u00e7o que voc\u00ea definir deve tornar seu curso uma proposta atraente<\/strong>.\u00a0<\/p>\r\n\r\n\r\n\r\n
Para obter insights profundos sobre os h\u00e1bitos de gastos de seu p\u00fablico, considere administrar pesquisas<\/strong> e conduzindo entrevistas individuais<\/strong>.<\/p>\r\n\r\n\r\n\r\n
Essa abordagem interativa n\u00e3o apenas revelar\u00e1 sua capacidade financeira, mas tamb\u00e9m o valor percebido dos cursos on-line.<\/p>\r\n\r\n\r\n\r\n
Para isso, recomendamos o uso de um plug-in como Jotform<\/a>. Ele oferece uma variedade de modelos de pesquisas on-line gratuitas, o que facilita o in\u00edcio. <\/p>\r\n\r\n\r\n\r\n
Quer esteja analisando os dados demogr\u00e1ficos dos clientes ou realizando pesquisas de mercado, seus formul\u00e1rios de pesquisa pr\u00e9-criados economizam tempo. Voc\u00ea pode at\u00e9 mesmo criar sua pr\u00f3pria pesquisa do zero em minutos.<\/p>\r\n\r\n\r\n\r\n
3. Estimar os custos de produ\u00e7\u00e3o\u00a0<\/h3>\r\n\r\n\r\n\r\n
$\"forma$ <\/figure>\r\n\r\n\r\n\r\n
Leve em conta todos os custos envolvidos na cria\u00e7\u00e3o e manuten\u00e7\u00e3o de seu curso on-line. <\/p>\r\n\r\n\r\n\r\n
Essa percep\u00e7\u00e3o \u00e9 fundamental para que se possa fixar o pre\u00e7o de seu curso para cobrir esses custos e gerar lucros<\/strong>.\u00a0<\/p>\r\n\r\n\r\n\r\n
Vamos detalhar alguns dos custos t\u00edpicos envolvidos:\u00a0<\/p>\r\n\r\n\r\n\r\n
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Materiais de pesquisa:<\/strong> Talvez voc\u00ea precise comprar livros, participar de outros cursos semelhantes ou at\u00e9 mesmo contratar um consultor para o seu curso. Esses custos aumentam e devem ser inclu\u00eddos em seus c\u00e1lculos.
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Custos de produ\u00e7\u00e3o:<\/strong> Para adaptar o curso ao seu p\u00fablico, talvez seja necess\u00e1rio filmar v\u00eddeos ou montar um est\u00fadio em casa, o que tem custos associados. <\/li>\r\n<\/ul>\r\n\r\n\r\n\n
\n\n $\"Como$ <\/a>\n<\/div><\/div>\n\n\r\n\r\n\r\n
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Custos de projeto:<\/strong> O apelo visual de seu curso n\u00e3o pode ser negligenciado. Talvez seja necess\u00e1rio contratar um designer gr\u00e1fico ou investir em um software de design para obter visuais de alta qualidade.

Ou heck<\/em>voc\u00ea poderia simplesmente usar MemberPress<\/strong>, uma vez que ele j\u00e1 tem ReadyLaunch<\/a><\/strong>\u2122 incorporado diretamente. \ud83d\ude01

Esse modelador de p\u00e1ginas torna muito f\u00e1cil adicionar um design de marca a cada uma das p\u00e1ginas do seu site, sem necessidade de codifica\u00e7\u00e3o.<\/li>\r\n<\/ul>\r\n\r\n\r\n\n
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<\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">assista >> como estilizar automaticamente suas p\u00e1ginas do memberpress em 1 minuto<\/figcaption><\/figure>\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Despesas de marketing:<\/strong> An\u00fancios pagos, campanhas de m\u00eddia social e outras formas de <a href=\"https:\/\/prettylinks.com\/blog\/affiliate-marketing-tactics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Promo\u00e7\u00e3o de seu curso<\/a> tamb\u00e9m ter\u00e3o sua parcela de custos.<\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>PRO-TIP<\/strong>:<em> Comece definindo um pre\u00e7o que cubra seus custos e ofere\u00e7a uma margem de lucro decente. Isso n\u00e3o apenas torna seu curso on-line sustent\u00e1vel, mas tamb\u00e9m fornece os recursos necess\u00e1rios para o desenvolvimento futuro do curso e o crescimento dos neg\u00f3cios.\u00a0<\/em><\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">4. Fazer <a href=\"https:\/\/prettylinks.com\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Pesquisa de mercado<\/a>\u00a0<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1-1024x576.jpg\" alt=\"uma mulher em uma reuni\u00e3o com outros colegas de trabalho discutindo tabelas e gr\u00e1ficos, representando a pesquisa de mercado.\" class=\"wp-image-59420\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/22-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Analisar os pre\u00e7os de cursos semelhantes dispon\u00edveis no mercado. Essas informa\u00e7\u00f5es ajudam a definir pre\u00e7os competitivos.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Pesquisar a concorr\u00eancia n\u00e3o significa apenas entender o que voc\u00ea est\u00e1 enfrentando, mas tamb\u00e9m determinar com precis\u00e3o o pre\u00e7o do seu curso on-line. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Ent\u00e3o, por onde voc\u00ea deve come\u00e7ar? \u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Sua primeira etapa deve ser identificar seus principais concorrentes. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Procure cursos que tenham algumas semelhan\u00e7as com o seu em termos de conte\u00fado, complexidade e p\u00fablico-alvo. \u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Em seguida, estude sua estrutura de pre\u00e7os. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Eles est\u00e3o cobrando um pre\u00e7o semelhante ao seu? Eles oferecem algum desconto ou pacote de ofertas? Eles t\u00eam algum material extra para venda? <\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Preste muita aten\u00e7\u00e3o a esses detalhes.\u00a0<\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Observa\u00e7\u00e3o: <\/strong><em>Embora seja importante saber o que seus concorrentes est\u00e3o fazendo, n\u00e3o imite simplesmente os pre\u00e7os deles. Seu pre\u00e7o deve refletir o valor do seu curso e seus pontos de venda exclusivos.<\/em><\/p>\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator has-alpha-channel-opacity\">\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">5. Escolha um modelo de precifica\u00e7\u00e3o adequado\u00a0<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1-1024x576.jpg\" alt=\"bolsa com dinheiro, fita m\u00e9trica e moedas de ouro\" class=\"wp-image-59421\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/21-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Identificar os <strong>modelo de pre\u00e7os adequado ao seu curso<\/strong>. <a href=\"https:\/\/memberpress.com\/pt\/blog\/subscriptions-vs-memberships\/\" target=\"_blank\" rel=\"noopener\" title=\"\">As op\u00e7\u00f5es variam, desde pagamentos \u00fanicos at\u00e9 assinaturas<\/a> ou at\u00e9 mesmo modelos freemium.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vamos dar uma olhada nos pr\u00f3s e contras de cada um.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/pt\/docs\/offering-trial-with-one-time-memberships\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Pagamento \u00fanico <\/a><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Esse modelo de pre\u00e7o \u00e9 ideal para cursos em ritmo pr\u00f3prio que oferecem acesso vital\u00edcio. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Pr\u00f3s: <\/strong>Esse modelo oferece um retorno imediato sobre o investimento e uma clara lucratividade inicial.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Contras: <\/strong>Normalmente, eles t\u00eam pre\u00e7os mais altos, dado o grande valor inclu\u00eddo no pacote. <\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Assinatura<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-charge-recurring-monthly-subscription-fees\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>baseado em assinatura<\/strong> abordagem<\/a> oferece cursos cont\u00ednuos com conte\u00fado constantemente atualizado. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Pr\u00f3s:<\/strong> Esse modelo proporciona um fluxo de renda consistente, o que pode simplificar o or\u00e7amento e o planejamento. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Contras: <\/strong>Entretanto, como criador de cursos, voc\u00ea deve fornecer continuamente conte\u00fado valioso para manter seus assinantes interessados e envolvidos.\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Freemium<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O <strong>modelo freemium<\/strong> permite que os usu\u00e1rios acessem conte\u00fado selecionado gratuitamente e oferece acesso pago a materiais adicionais ou avan\u00e7ados. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Pr\u00f3s:<\/strong> Esse modelo pode atrair um grande p\u00fablico, pois reduz a barreira de entrada para alunos em potencial. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Contras:<\/strong> Os criadores de cursos t\u00eam a tarefa desafiadora de <strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/the-pros-and-cons-of-offering-trial-periods-on-your-membership-site\/\" title=\"\">um equil\u00edbrio entre conte\u00fado gratuito e pago para<\/a><\/strong> Incentivar os usu\u00e1rios gratuitos a fazer upgrade para a vers\u00e3o paga.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Monitor_and_Adjust_Your_Pricing\"><\/span>6. Monitore e ajuste seus pre\u00e7os<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1-1024x576.jpg\" alt=\"Jovem lendo um gr\u00e1fico\" class=\"wp-image-59422\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/24-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00c9 fundamental revisar e refinar regularmente sua estrat\u00e9gia de pre\u00e7os. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Como o cen\u00e1rio dos cursos on-line muda rapidamente, juntamente com as prefer\u00eancias do p\u00fablico e a concorr\u00eancia, seus pre\u00e7os talvez precisem se adaptar. <\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Monitore a efic\u00e1cia de seus pre\u00e7os ao longo do tempo, ajustando e refinando conforme necess\u00e1rio. <\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Responder a mudan\u00e7as na clientela, tend\u00eancias de mercado e aprimoramentos de cursos.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Mantenha-se sempre reativo e pronto para ajustar o custo de seu curso, se necess\u00e1rio.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">7. Use ferramentas flex\u00edveis de precifica\u00e7\u00e3o \u00a0<\/h3>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/25-1024x576.jpg\" alt=\"Figuras mec\u00e2nicas min\u00fasculas ao lado de ferramentas\" class=\"wp-image-59423\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/25-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/25-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/25-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/25-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/25-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/25-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/25-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/25-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/25-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/25-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/25.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A essa altura, voc\u00ea deve estar se perguntando, <em>\u201cExiste uma ferramenta que possa simplificar todo esse processo?\u201d<\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Voc\u00ea deve ter adivinhado que a resposta \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/demo\/\" target=\"_blank\" rel=\"noopener\" title=\"MemberPress Demo | #1 Plug-in de associa\u00e7\u00e3o do WordPress\"><strong>MemberPress<\/strong><\/a>. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">\u00c9 um plug-in abrangente e repleto de recursos que simplifica todo o processo de configura\u00e7\u00e3o, gerenciamento e venda de cursos on-line. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O MemberPress elimina a adivinha\u00e7\u00e3o dos pre\u00e7os e agrega valor ao seu p\u00fablico mais amplo.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">E, caso voc\u00ea queira aumentar seu desempenho para 11 (quem n\u00e3o quer?), o MemberPress tem outro elemento que voc\u00ea precisa experimentar: a plataforma de treinamento do WordPress <strong><a href=\"https:\/\/memberpress.com\/pt\/features\/coachkit-coaching-platform-wordpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">CoachKit<\/a><\/strong>\u2122.<br><br>Ele permite que voc\u00ea libere todo o potencial dos Cursos WordPress LMS com o clique de um bot\u00e3o.<\/p>\r\n\r\n\r\n\n<div id=\"ad-58865\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"><div class=\"adsanity-inner\">\n\n<a href=\"https:\/\/memberpress.com\/pt\/ads\/page-coachkit-dedicated-feat\/\" target=\"_blank\"><img decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"CoachKit by MemberPress - Clique para saber mais\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1.jpg 720w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-300x125.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-50x21.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-408x170.jpg 408w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-700x292.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/11\/AdSanity-CoachKit-feat-page-1-156x65.jpg 156w\" sizes=\"(max-width: 720px) 100vw, 720px\"><\/a>\n<\/div><\/div>\n\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Essa dupla poderosa transforma a maneira como os criadores de cursos gerenciam e otimizam suas opera\u00e7\u00f5es. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Com o CoachKit\u2122, voc\u00ea pode criar um neg\u00f3cio de coaching pr\u00f3spero diretamente no WordPress, onde <strong>A simplicidade encontra possibilidades ilimitadas.<\/strong><\/p>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"TIGLdFV4uUhpNMc2oE7abKCRAHv8y9XwJgOtni10sD6kSPQqj5rZBzmYW\"><div class=\"responsive-video\"><iframe title=\"Como criar e vender cursos on-line no WordPress em 2024 (cursos MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WOedEnUBozw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >> COMO CRIAR UM CURSO NO MEMBERPRESS<\/figcaption><\/figure>\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_MemberPress_to_Price_Your_Online_Course\"><\/span>Como usar o MemberPress para definir o pre\u00e7o de seu curso on-line<span class=\"ez-toc-section-end\"><\/span><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Vamos explorar os recursos que podem tornar sua jornada de precifica\u00e7\u00e3o muito mais simples e lucrativa.\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Op\u00e7\u00f5es de pre\u00e7os f\u00e1ceis<\/strong><\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/17-1024x576.jpg\" alt=\"Calculadora vermelha com n\u00fameros flutuantes\" class=\"wp-image-59424\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/17-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/17-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/17-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/17-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/17-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/17-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/17-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/17-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/17-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/17-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/17.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uma caracter\u00edstica importante do MemberPress \u00e9 sua <a href=\"https:\/\/memberpress.com\/pt\/docs\/membership-options-overview\/\" target=\"_blank\" rel=\"noopener\" title=\"\">facilidade de configura\u00e7\u00e3o e modifica\u00e7\u00e3o das op\u00e7\u00f5es de pre\u00e7os<\/a> para seus cursos. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tudo o que voc\u00ea precisa fazer \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/blog\/create-paywall-content\/\" target=\"_blank\" rel=\"noopener\" title=\"Como criar um conte\u00fado irresist\u00edvel para o paywall (5 dicas)\">Crie seu curso<\/a>, especifique o pre\u00e7o e voc\u00ea estar\u00e1 pronto para come\u00e7ar. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Quer esteja procurando oferecer compras \u00fanicas, assinaturas ou cursos gratuitos, voc\u00ea pode fazer tudo isso e muito mais com o MemberPress.\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>N\u00edveis de associa\u00e7\u00e3o ilimitados<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-multiplicity\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Cria\u00e7\u00e3o de n\u00edveis ilimitados de associa\u00e7\u00e3o<\/a> permite que os criadores de cursos <a href=\"https:\/\/memberpress.com\/pt\/blog\/why-you-should-offer-multiple-pricing-tiers-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">oferecer diferentes n\u00edveis<\/a> de acesso ao seu conte\u00fado, cada um com seu pr\u00f3prio pre\u00e7o. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Uma estrat\u00e9gia popular \u00e9 <strong>come\u00e7ar com uma camada b\u00e1sica a um pre\u00e7o mais baixo<\/strong>e, em seguida, oferecer pacotes com <strong>mais conte\u00fado e recursos a pre\u00e7os mais altos<\/strong>. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Isso torna suas ofertas acess\u00edveis a <strong>uma gama maior de or\u00e7amentos<\/strong> e, ao mesmo tempo, aumentar seus poss\u00edveis ganhos com clientes que est\u00e3o dispostos a pagar mais.\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong><strong>Cupons e descontos<\/strong>\u00a0<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O MemberPress permite que voc\u00ea crie cupons e descontos personalizados para seus cursos. <\/p>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"ieSuD2ns0cgZKNAvx9RszkybH64FyKqLAGX5CP1R68UILfG0mtkjVOQhzlhwYlFNCW1o38cjUVEpnOwIfToHxJa\"><div class=\"responsive-video\"><iframe title=\"Como criar cupons no MemberPress (tutorial completo)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/0aOl3YImbQg?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Esse recurso <a href=\"https:\/\/memberpress.com\/pt\/blog\/why-coupon-offering-is-great-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">oferece a voc\u00ea a flexibilidade<\/a> para ajustar seus pre\u00e7os de acordo com demandas sazonais, campanhas promocionais ou como uma estrat\u00e9gia para aumentar as inscri\u00e7\u00f5es. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/docs\/creating-a-coupon\/\" target=\"_blank\" rel=\"noopener\" title=\"\">A configura\u00e7\u00e3o de descontos n\u00e3o precisa ser um inc\u00f4modo<\/a>, e com o MemberPress certamente n\u00e3o \u00e9.\u00a0<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Gotejamento de conte\u00fado<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Isso permite que os criadores de cursos <a href=\"https:\/\/memberpress.com\/pt\/blog\/course-content-dripping\/\" target=\"_blank\" rel=\"noopener\" title=\"\">libere conte\u00fado gradualmente ao longo do tempo, em vez de tudo de uma vez. <\/a><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\r\n<span class=\"SIzFxZCqVAsnBdyJ03N\"><div class=\"responsive-video\"><iframe title=\"Como distribuir o material do curso (li\u00e7\u00f5es, testes, tarefas e se\u00e7\u00f5es) com os cursos do MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xx9OAhPR15Y?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\r\n<\/div><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Isso pode ser particularmente ben\u00e9fico para os pre\u00e7os, pois permite a introdu\u00e7\u00e3o de modelos baseados em assinatura. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Em vez de cobrar uma grande taxa inicial, os criadores de cursos podem cobrar taxas menores e recorrentes pelo acesso cont\u00ednuo a novos conte\u00fados.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/international-tax-compliance-tool\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Gateways de pagamento<\/a><\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Com o MemberPress, voc\u00ea tem a op\u00e7\u00e3o de se integrar a uma variedade de gateways de pagamento, incluindo <strong><a href=\"https:\/\/memberpress.com\/pt\/addons\/paypal\/\" target=\"_blank\" rel=\"noopener\" title=\"\">PayPal<\/a><\/strong>, <strong><a href=\"https:\/\/memberpress.com\/pt\/addons\/stripe\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Listrado<\/a><\/strong>e <strong><a href=\"https:\/\/memberpress.com\/pt\/addons\/authorize-net\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Authorize.net<\/a><\/strong>.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em><strong>Esse recurso n\u00e3o apenas permite que voc\u00ea <a href=\"https:\/\/memberpress.com\/pt\/blog\/stripe-international-payments\/\" target=\"_blank\" rel=\"noopener\" title=\"\">para atingir um p\u00fablico global<\/a>mas tamb\u00e9m oferece ampla flexibilidade quando se trata de definir o pre\u00e7o de seus cursos para diferentes mercados.\u00a0<\/strong><\/em><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Essa flexibilidade ajuda a <a href=\"https:\/\/memberpress.com\/pt\/blog\/reducing-your-membership-sites-churn\/\" target=\"_blank\" rel=\"noopener\" title=\"Como reduzir a taxa de rotatividade de seus membros (e recuperar pagamentos n\u00e3o realizados)\">reduzir as barreiras \u00e0 inscri\u00e7\u00e3o<\/a>o que pode levar a uma receita maior.<\/p>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"XbO3fiYSFo46bgQTZ8FL2cBuoZWEJGxS3AOCpd9TD52InKiRzU1l9unjwQEDzIMN\"><div class=\"responsive-video\"><iframe title=\"Como oferecer o link do Stripe em seu site MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/E0q3T3z3lRk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA >> COMO OFERECER O LINK DO STRIPE EM SEU SITE MEMBERPRESS (V\u00cdDEO TUTORIAL)<\/figcaption><\/figure>\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Relat\u00f3rios e an\u00e1lises<\/strong>\u00a0<\/h4>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/optimize-your-business-with-advanced-membership-site-reporting\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Obter informa\u00e7\u00f5es sobre o desempenho de seu curso<\/a> \u00e9 crucial na defini\u00e7\u00e3o de suas estrat\u00e9gias de pre\u00e7os, e o MemberPress garante que voc\u00ea n\u00e3o perca tempo. <\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Eles podem fornecer valiosos <strong>percep\u00e7\u00f5es sobre o comportamento dos membros<\/strong>incluindo o conte\u00fado que mais lhes interessa e o valor que est\u00e3o dispostos a pagar.<\/p>\r\n\r\n\r\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"tC4JGY0bFiZASn2RvdQWoETse7r9fVX65hmlDUgjB3IKy1uHwMPNp\"><div class=\"responsive-video\"><iframe title=\"Relat\u00f3rios MemberPress\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/r6V8V67_9bc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">assistir >> relat\u00f3rios memberpress<\/figcaption><\/figure>\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Suas <a href=\"https:\/\/memberpress.com\/pt\/addons\/usersinsights\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Recurso integrado de an\u00e1lise e gera\u00e7\u00e3o de relat\u00f3rios<\/a> Oferece a voc\u00ea dados essenciais sobre <strong>vendas, receita, assinaturas ativas<\/strong>e muito mais, permitindo que voc\u00ea tome decis\u00f5es informadas sobre seus modelos de pre\u00e7os.\u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Considera\u00e7\u00f5es finais\u00a0<\/h2>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1-1024x576.jpg\" alt=\"Retrato de uma mulher analisando um relat\u00f3rio comercial\" class=\"wp-image-59425\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1-50x28.jpg 50w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/12\/19-1.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Percorremos os seguintes est\u00e1gios importantes para determinar o pre\u00e7o de seu curso on-line:\u00a0<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Entendendo o <strong>valor real<\/strong> de seu curso<\/li>\r\n\r\n\r\n\r\n<li>Ter um conhecimento profundo sobre sua <strong>p\u00fablico-alvo<\/strong><\/li>\r\n\r\n\r\n\r\n<li>Estimar com precis\u00e3o o <strong>custos de produ\u00e7\u00e3o<\/strong><\/li>\r\n\r\n\r\n\r\n<li>Conduzindo extensivamente <strong>pesquisa de mercado<\/strong><\/li>\r\n\r\n\r\n\r\n<li>Escolha de um <strong>modelo de precifica\u00e7\u00e3o<\/strong><\/li>\r\n\r\n\r\n\r\n<li>Continuamente <strong>monitoramento e ajuste<\/strong> sua estrat\u00e9gia de pre\u00e7os<\/li>\r\n\r\n\r\n\r\n<li>Selecionando o <strong>ferramentas certas<\/strong> que simplificam o processo para voc\u00ea<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Passar por esses est\u00e1gios por conta pr\u00f3pria pode parecer esmagador. No entanto, voc\u00ea n\u00e3o precisa enfrentar esses desafios sozinho.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">O MemberPress \u00e9 a ferramenta multifuncional projetada para <strong>ajud\u00e1-lo a otimizar sua estrat\u00e9gia de pre\u00e7os<\/strong> e tudo o mais relacionado ao seu neg\u00f3cio on-line.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Como um plug-in de LMS, associa\u00e7\u00e3o e treinamento para WordPress, ele permite que voc\u00ea se ajuste \u00e0s mudan\u00e7as do mercado, adapte-se ao comportamento dos alunos e, por fim, determine o pre\u00e7o do seu curso da maneira mais eficaz.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Supere os obst\u00e1culos dos pre\u00e7os dos cursos on-line -\u00a0<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Comece sua jornada com o MemberPress hoje mesmo<\/a> e desbloquear todo o potencial de seu curso.<\/p>\r\n\r\n\r\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\" alt=\"caractere cta\" loading=\"lazy\" width=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\">\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tem alguma dica ou d\u00favida sobre estrat\u00e9gias de pre\u00e7os para seu curso on-line? <strong>V\u00e1 para a se\u00e7\u00e3o de coment\u00e1rios<\/strong> - Vamos come\u00e7ar a discuss\u00e3o!<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">N\u00e3o se esque\u00e7a de\u00a0<strong>Conecte-se conosco em<\/strong>\u00a0<a href=\"https:\/\/www.facebook.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/twitter.com\/memberpress\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.instagram.com\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Instagram<\/strong><\/a><strong>,\u00a0<\/strong><a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a><strong>e\u00a0<\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/memberpress\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>.<\/p>\r\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Quer saber como estabelecer o pre\u00e7o certo para seu curso on-line? Descubra a arte de precificar seu curso on-line com nosso guia, que oferece percep\u00e7\u00f5es e estrat\u00e9gias para encontrar o equil\u00edbrio perfeito.<\/p>","protected":false},"author":83311,"featured_media":59428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"yyhpvlbahlc0\",\"h0wqej0fi1c0\",\"wjq4vzah9rk0\",\"z8uot84m6gw0\",\"wt2cyqvgnfk0\",\"18o9kbsg7v1c\",\"t7g5tnxbt5c0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"xtdwba9kmo00\",\"lhcizi8va1s0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"xuz1h6qsikw0\",\"w09fdtiheww0\",\"amsydqjslcs0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"y4ubk5h7qo00\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"q2ibdmuujn40\",\"9h5yg6m0mp80\",\"scb5a77eyuo0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"onhxghsdbgg0\",\"9m73ftvhav40\",\"gpn58teazkg0\",\"si6h17g1yz40\",\"4ukpajzxgug0\",\"539t08p2e9w0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: how to price your online course\r\n\r\nThis is a NEW post topic, which is self explanatory. 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