{"id":49966,"date":"2023-05-25T05:00:00","date_gmt":"2023-05-25T09:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=49966"},"modified":"2024-03-13T10:49:26","modified_gmt":"2024-03-13T14:49:26","slug":"how-i-doubled-my-membership-site-income","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-i-doubled-my-membership-site-income\/","title":{"rendered":"Como dobrei a receita do meu site de associa\u00e7\u00e3o fazendo uma mudan\u00e7a simples"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong><em>Paul Browning, criador de longa data do MemberPress, compartilha o segredo simples que levou seu neg\u00f3cio de associa\u00e7\u00e3o ao pr\u00f3ximo n\u00edvel.<\/em><\/strong><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a9d5966a8268\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a9d5966a8268\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-i-doubled-my-membership-site-income\/#Getting_Going\" >Come\u00e7ando<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-i-doubled-my-membership-site-income\/#Hitting_the_Wall\" >Batendo na parede<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-i-doubled-my-membership-site-income\/#Turning_to_Marketing\" >Voltando-se para o marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-i-doubled-my-membership-site-income\/#My_Acres_of_Diamonds_Moment\" >Meu momento em Acres of Diamonds<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-i-doubled-my-membership-site-income\/#More_ways_to_pay_can_make_the_difference\" >Mais formas de pagamento podem fazer a diferen\u00e7a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-i-doubled-my-membership-site-income\/#My_Simple_Fix\" >Minha solu\u00e7\u00e3o simples<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-i-doubled-my-membership-site-income\/#Wrap_Up\" >Encerramento<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea j\u00e1 ouviu falar de um livro chamado <em>Acres de diamantes<\/em> de Russell H. Conwell? Talvez n\u00e3o, pois ele foi publicado em 1921.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover.jpg\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover.jpg\" alt=\"Capa do livro Acres of Diamonds\" class=\"wp-image-54785\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-300x300.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-150x150.jpg 150w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-170x170.jpg 170w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-518x518.jpg 518w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/acres-of-diamonds-bookcover-156x156.jpg 156w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Back in the \u201990s, I was lucky enough to have heard the story retold in a set of motivational cassette tapes called <em>Liderar o campo <\/em>por Earl Nightingale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Acres de diamantes<\/em> is a parable. It tells the story of a farmer who hears there\u2019s a fortune to be made in diamonds. Though his farm is profitable, he doesn\u2019t want the responsibility to hold him back, so he sells to the highest bidder. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O fazendeiro passa a procurar por todo o mundo, mas nunca descobre um \u00fanico diamante. Depois de muitos anos, ele acaba morrendo de m\u00e3os vazias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto isso, ao cavar um dia, o novo fazendeiro descobre uma mina de diamantes exatamente na mesma propriedade que o antigo fazendeiro havia abandonado para perseguir seu sonho de encontrar diamantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A moral da hist\u00f3ria \u00e9 \u00f3bvia, e o meu objetivo ao cont\u00e1-la \u00e9 este: o meu primeiro site de membros tornou-se uma hist\u00f3ria semelhante \u00e0 de \u201cAcres of Diamonds\u201d. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quase me perdi procurando a pr\u00f3xima grande novidade para aumentar meu neg\u00f3cio on-line, quando na verdade ela estava escondida bem debaixo dos meus p\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I almost missed my diamond mine, but you don\u2019t have to. Keep reading!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Going\"><\/span>Come\u00e7ando<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uso o MemberPress desde o seu lan\u00e7amento, no in\u00edcio dos anos 2000. Isso equivale a cerca de cinco d\u00e9cadas em anos de Internet, eu acho. Fui um dos primeiros clientes e recentemente encontrei a primeira vers\u00e3o que instalei.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/fMHi54vDL893gN9zAKLq6jhbCFawmVrrXC0-h3VNNw1AJPauvEOXkeulNlWzkliddDYZz0kPewe-zpSSDlWrEIEIJRhvmx5uziuArxsJOOh9AcfvHHj2wWzdxyo_8fPUmnW2MJkmjr6-OxKo9wP08A\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Naquela \u00e9poca, era principalmente um gateway de pagamento e um conjunto bem projetado de regras para proteger as p\u00e1ginas. Voc\u00ea fazia o download, recebia um enorme manual on-line e pronto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tenho certeza de que a equipe do MemberPress concordar\u00e1: No in\u00edcio, houve uma curva de aprendizado acentuada tanto para a equipe quanto para os clientes.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas semanas (e v\u00e1rios t\u00edquetes de suporte) depois, eu tinha meu site funcionando e comecei a aumentar minha base de associados. Em 2013, <a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-sites-101\/\" target=\"_blank\" rel=\"noopener\" title=\"\">sites de associa\u00e7\u00e3o<\/a> eram um conceito relativamente novo, portanto, havia pouca concorr\u00eancia, independentemente do nicho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hitting_the_Wall\"><\/span>Batendo na parede<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No in\u00edcio, as coisas estavam indo muito bem. Mas ent\u00e3o me deparei com um obst\u00e1culo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O n\u00famero de novas inscri\u00e7\u00f5es come\u00e7ou a diminuir. E pior, os n\u00edveis atuais de associa\u00e7\u00e3o ativa estavam diminuindo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I could see that if I didn\u2019t take action \u2013 and take it quickly \u2013 it wouldn\u2019t be long before my membership website was no longer my main source of income. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019d have to get a job. And since I hate working for someone else, this had to be avoided at all costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I knew to have a successful membership site, I\u2019d have to jump. So I set to marketing my site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Turning_to_Marketing\"><\/span>Voltando-se para o marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1024x683.jpg\" alt=\"Marketing de um site de associa\u00e7\u00e3o\" class=\"wp-image-54786\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1024x683.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-300x200.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-768x512.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-255x170.jpg 255w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-840x560.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1025x684.jpg 1025w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-700x467.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-156x104.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-1080x721.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508-600x400.jpg 600w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-1398879508.jpg 1253w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/3-marketing-strategies-for-successful-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Marketing de um site de associa\u00e7\u00e3o bem-sucedido<\/a> \u00e9 metade habilidade e metade arte. O que funciona para os outros pode n\u00e3o funcionar para voc\u00ea, e o que agrada ao seu nicho pode n\u00e3o agradar a outro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o vou falar sobre todos os m\u00e9todos de marketing dispon\u00edveis aqui, mas vou lhe dizer que comecei explorando <strong>pagamento por clique (PPC)<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 muitos canais de PPC dispon\u00edveis no mercado. O Google Adwords (agora chamado de <a href=\"https:\/\/ads.google.com\/home\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">An\u00fancios do Google<\/a>) era o grande destaque na \u00e9poca, mas havia tamb\u00e9m o Facebook, o Reddit Ads, a Amazon, o YouTube, o Instagram e muitos outros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PPC marketing might not be right for you. And even if it is, as a small business owner, you\u2019ll likely be limited to one or two channels. And you\u2019ll need to learn the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then you\u2019ll have to carefully run tests to see if and what ads can turn you a profit. That is, unless you can afford to hire an expert.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas depois de trabalhar com v\u00e1rios especialistas em plataformas, inclusive representantes do Facebook e do Google Adwords, nenhum deles conseguiu me ajudar a usar a plataforma deles para obter lucro. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nem mesmo para transformar um d\u00f3lar em dez d\u00f3lares. A equipe do Facebook at\u00e9 sugeriu que meu site era o culpado pelos resultados ruins do an\u00fancio. Talvez sim, talvez n\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De qualquer forma, foi ap\u00f3s esse esfor\u00e7o agonizante que eu tive...<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"My_Acres_of_Diamonds_Moment\"><\/span>Meu momento em Acres of Diamonds<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058.jpg\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1024x614.jpg\" alt=\"Ilustra\u00e7\u00e3o de um momento &quot;aha\" class=\"wp-image-54787\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1024x614.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-300x180.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-768x461.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-283x170.jpg 283w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-840x504.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1140x684.jpg 1140w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-700x420.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-156x94.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058-1080x648.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/05\/iStock-472049058.jpg 1322w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Decidi contratar um \u00faltimo freelancer para dar uma chance aos an\u00fancios do Facebook. Eu tinha certeza de que estava perdendo alguma t\u00e9cnica secreta para descobrir os enormes lucros prometidos pelas p\u00e1ginas de marketing de PPC. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alerta de spoiler - Eu n\u00e3o tinha.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o freelancer em m\u00e3os, planejei a campanha, defini minhas palavras-chave, fiz testes de divis\u00e3o e redirecionei. Mesmo assim, n\u00e3o tive lucro. Pior ainda, n\u00e3o consegui atingir o ponto de equil\u00edbrio e, embora eu <em>fez <\/em>converteu alguns clientes em preju\u00edzo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O especialista em an\u00fancios que contratei decidiu verificar meu site para ver se havia alguma barreira, ainda n\u00e3o percebida, que impedisse as pessoas de se associarem. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fizemos alguns ajustes aqui e ali, como colocar minha garantia em uma posi\u00e7\u00e3o mais proeminente e adicionar alguns logotipos de seguran\u00e7a. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas ele fez uma sugest\u00e3o improvisada que transformou todo o meu neg\u00f3cio. Na verdade, estou me arrependendo de n\u00e3o ter feito isso desde o in\u00edcio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eu tinha cometido o erro de <strong>supondo que todos os meus membros gostariam de se associar usando cart\u00f5es de d\u00e9bito ou cr\u00e9dito<\/strong>. Eu nunca havia considerado que muitos clientes poderiam preferir outro m\u00e9todo de pagamento. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os diamantes estavam escondidos \u00e0 vista de todos o tempo todo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although he never helped me turn a profit with Facebook Ads, the freelancer\u2019s suggestion to <strong>adicionar outro gateway de pagamento <\/strong>mudou meus neg\u00f3cios da noite para o dia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"More_ways_to_pay_can_make_the_difference\"><\/span>Mais formas de pagamento podem fazer a diferen\u00e7a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019m sure you already know, but it\u2019s really easy to <a href=\"https:\/\/memberpress.com\/pt\/docs\/choosing-your-gateways\/\" target=\"_blank\" rel=\"noopener\" title=\"\">adicionar v\u00e1rios gateways de pagamento nas configura\u00e7\u00f5es do MemberPress<\/a>. You can, of course, have a credit card gateway, but there\u2019s also an option to include <a href=\"https:\/\/memberpress.com\/pt\/addons\/paypal\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>PayPal<\/strong><\/a><strong> <\/strong>adicionalmente ou como alternativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And it\u2019s wise move to do so.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, my experience taught me there\u2019s a large customer segment that prefers PayPal for a specific reason.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PayPal doesn\u2019t require buyers to give payment card or bank details at all. In fact, to authorize a transaction, the customer only has to enter their PayPal account details once.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em segundo lugar, o PayPal \u00e9 um gateway enorme. No momento em que este texto foi escrito, quase <a href=\"https:\/\/www.demandsage.com\/paypal-statistics\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">430 milh\u00f5es de pessoas usam ativamente o PayPal<\/a> worldwide. That\u2019s an acre of <em>clientes<\/em>!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, para o propriet\u00e1rio do site de associa\u00e7\u00e3o, o PayPal funciona da mesma forma que um pagamento com cart\u00e3o. Voc\u00ea pode fazer reembolsos em seu site, cancelar assinaturas e assim por diante. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seu cliente tamb\u00e9m pode acessar a conta de associado a qualquer momento para cancelar ou fazer isso por meio da conta PayPal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To top it off, PayPal offers buyer protection, mediation, and strong authentication for accounts. Who would\u2019ve known?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"My_Simple_Fix\"><\/span>Minha solu\u00e7\u00e3o simples<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1.png\"><img decoding=\"async\" width=\"800\" height=\"420\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1.png\" alt=\"Captura de tela da p\u00e1gina inicial do paypal\" class=\"wp-image-38016\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1.png 800w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-300x158.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-768x403.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-324x170.png 324w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-700x368.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2022\/06\/paypal-1-156x82.png 156w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Eu queria disponibilizar o gateway PayPal para novos usu\u00e1rios, mas tamb\u00e9m para antigos clientes e leitores de boletins informativos que ainda n\u00e3o haviam se registrado em meu site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So I started off with an announcement email to my 80,000+ email subscribers. (Maybe I\u2019ll go over the <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-start-a-subscription-newsletter\/\" target=\"_blank\" rel=\"noopener\" title=\"\">poder das campanhas de newsletter<\/a> em outra postagem algum dia!)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando acordei na manh\u00e3 seguinte ap\u00f3s enviar o an\u00fancio, os resultados foram impressionantes. Eu esperava ter algumas pessoas interessadas, mas minha base de membros e a receita do site <em>dobrado<\/em> em um per\u00edodo de poucas horas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com custo zero e quase nenhum esfor\u00e7o, transformei meu neg\u00f3cio da noite para o dia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrap_Up\"><\/span>Encerramento<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o a\u00ed est\u00e1... meus hectares de diamantes (ou, mais apropriadamente, hectares de <em>clientes <\/em>conto). A simples adi\u00e7\u00e3o de um gateway de pagamento acabou sendo a diferen\u00e7a que fez toda a diferen\u00e7a em meu neg\u00f3cio on-line. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A moral da minha hist\u00f3ria \u00e9 tripla: quando se trata do seu neg\u00f3cio...<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Nunca presuma<\/li>\n\n\n\n<li>Sempre verifique com especialistas<\/li>\n\n\n\n<li>Nunca subestime o poder das solu\u00e7\u00f5es simples<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Ter a mente aberta, os olhos bem abertos e estar disposto a questionar suas suposi\u00e7\u00f5es pode ser a pequena diferen\u00e7a de que sua empresa precisa para se tornar grande.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a ser pago pelo conte\u00fado que voc\u00ea cria.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>","protected":false},"excerpt":{"rendered":"<p>Long-time MemberPress creator Paul Browning shares the simple secret that took his membership business to the next level. Have you ever heard of a book called Acres of Diamonds by Russell H. Conwell? You may not have, considering it was published in 1921. Back in the \u201990s, I was lucky enough to have heard the [\u2026]<\/p>\n","protected":false},"author":200,"featured_media":54791,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"BY PAUL BROWNING\r\nDOC: https:\/\/docs.google.com\/document\/d\/1YV8WJLfHc6WZSjbZKuovifkJ-O7TSObf\/edit?usp=sharing&ouid=112078548558936139366&rtpof=true&sd=true","footnotes":""},"categories":[69],"tags":[840,260,1086],"class_list":["post-49966","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advice","tag-payment-gateways","tag-paypal","tag-ugc","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how highly successful MemberPress creator Paul Browning made a simple change to his membership site that took his business to the next level.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Paul Browning\"\/>\n\t<meta name=\"keywords\" content=\"how to succeed,small changes to succeed,successful membership site,payment 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