\n\n $\"Killer$ <\/a>\n<\/div><\/div>\n\n\n\n\n
<\/span>An Introduction to Loyalty Programs<\/span><\/h2>\n\n\n\n
A loyalty program is a business model in which you reward customers<\/a> for coming back to your site (or store) or for completing certain tasks. For example, you might\u2026<\/p>\n\n\n\n
\n
Reward new members for signing up for an account<\/li>\n\n\n\n
Reward existing members for renewing a membership<\/li>\n\n\n\n
Offer perks to students who complete a course or earn over a quiz score over a certain threshold<\/li>\n\n\n\n
Reward past customers who return and make another purchase<\/li>\n<\/ul>\n\n\n\n
That sort of thing.<\/p>\n\n\n\n
In regard to the last method, one popular approach involves allowing shoppers to collect points with every purchase.<\/p>\n\n\n\n
Rewards can be a lot of different things. They might include free products<\/strong>, early access to sales<\/strong>, exclusive coupons<\/strong>, points<\/strong>, badges<\/strong>, and anything else you can think up. <\/p>\n\n\n\n
When you boil it down, rewarding visitors gives them an incentive to make a purchase, renew a plan, or become a member. <\/p>\n\n\n\n
In other words, loyalty programs are profitable<\/em><\/strong>.<\/p>\n\n\n
\n
$\"An$ <\/a>
the dsw vip program gives members regular discounts, free shipping, and cash back bonuses.<\/figcaption><\/figure>\n<\/div>\n\n\n
They improve retention rates<\/a> and build trust. Plus, they\u2019re a great way to keep customers engaged with your business.<\/p>\n\n\n\n
For example, you might create fun games and competitions so you can give customers the opportunity to collect more points. This way, you can differentiate your company from your competitors. <\/p>\n\n\n\n
But not only that, rewarding loyal shoppers shows you value customer support. It\u2019s a great way to say thank you and show your appreciation. As a result, you\u2019ll be better equipped to maintain strong customer relationships.<\/p>\n\n\n\n
The Tools You\u2019ll Need to Create a Loyalty Program<\/h2>\n\n\n\n
Before you get started, here are some beginner-friendly tools you can use to create your loyalty program quickly and easily.<\/p>\n\n\n\n
<\/span>WordPress<\/span><\/h3>\n\n\n\n
WordPress<\/a> is an open-source content management system (CMS) that\u2019s ideal for creating and publishing content.<\/p>\n\n\n
\n
$\"WordPress\"$ <\/a><\/figure>\n<\/div>\n\n\n
Because it\u2019s so easy to use, it also happens to be the most popular CMS in the world. So you can easily install WordPress yourself<\/a> for free.<\/p>\n\n\n\n
If you\u2019d rather not set it up yourself, that\u2019s no problem either. Tons of high quality web hosting plans<\/a> include automatic WordPress installations as part of the deal. <\/p>\n\n\n\n
Once you\u2019ve got WordPress set up, you can use it to create a business website (and a loyalty program). Since WordPress is super flexible, it lets you add blog posts, landing pages, digital files, images, coupons, and a bunch more.<\/p>\n\n\n\n
<\/span>MemberPress<\/span><\/h3>\n\n\n\n
After you install WordPress, you can use plugins to expand your website\u2019s capabilities. <\/p>\n\n\n\n
MemberPress<\/a> is an all-in-one premium plugin that lets you create a full-fledged membership site or allows you to add subscription functions to your existing site.<\/p>\n\n\n
\n
$\"MemberPress$ <\/a><\/figure>\n<\/div>\n\n\n
MemberPress is pretty much the gold standard for creating and managing a loyalty program on WordPress. It\u2019s fast and it\u2019s easy.<\/p>\n\n\n\n
You can set up multiple levels if you want to offer a tiered loyalty program. Plus, you can restrict access (or paywall) your best content<\/a>, making it only available to your VIP members.<\/p>\n\n\n\n
Better yet, MemberPress is super easy to install. After you choose your plan<\/a>, you can simply go to Plugins > Add New<\/em> in your WordPress dashboard. Then, just upload the plugin file.<\/p>\n\n\n\n
<\/span>MyCred<\/span><\/h3>\n\n\n\nMyCred<\/a> is a gamification plugin that integrates seamlessly with MemberPress. It enables you to create a points-based loyalty program that\u2019s sure to entertain and engage your audience.<\/p>\n\n\n
\n
$\"MyCred$ <\/a><\/figure>\n<\/div>\n\n\n
MyCred enables you to reward your customers with points, badges, coupons, and more. To get started, you\u2019ll need to install and activate the MemberPress MyCred add-on<\/a> from your WordPress dashboard. <\/p>\n\n\n\n
<\/span>How to Create a Loyalty Program with WordPress (7 Strategies)<\/span><\/h2>\n\n\n\n
Now that you\u2019ve got all the tools you need, let\u2019s take a look at 7 simple (but effective) strategies to create a customer loyalty program using WordPress!<\/p>\n\n\n\n
<\/span>1. Create Program Levels<\/span><\/h3>\n\n\n\n
One excellent way to design your loyalty program is with multiple premium levels. This is called a tiered loyalty program. <\/p>\n\n\n\n
It\u2019s no surprise that tiered loyalty programs are so popular, since they have a 1.8-times higher return on investment (ROI)<\/a>. They also let you to identify and segment your most valuable customers.<\/p>\n\n\n\n
Tiered programs also have the benefit of generating FOMO, which can motivate customers to go for the top levels. <\/p>\n\n\n\n
Still, it\u2019s a good idea to make your program accessible to everyone (at least under the surface). This way, those that can\u2019t afford to spend too much are still able to join.<\/p>\n\n\n\n
Fortunately, with MemberPress you can create this type of loyalty program structure with ease. To get started, you\u2019ll need to set up multiple membership options:<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>Then, you can create groups and <a href=\"https:\/\/memberpress.com\/blog\/create-better-pricing-tables\/\" target=\"_blank\" rel=\"noopener\" title=\"generate a pricing page\">generate a pricing page<\/a>: <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"IKwLwxJtueXeIS1kC43aLzJ6VfooEr0iO3rmVyM1kWgdisO5nvbqmQgUfGy548P7BtZZacESBYAAjljYq92z8vRNGF\"><div class=\"responsive-video\"><iframe title=\"How to Create a Group in MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wzO_lnLl6Lc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>This way, users are able to upgrade and downgrade between your program levels. It also makes it easy for customers to compare the different tiers and benefits.<\/p>\n\n\n\n<p>For example, customers in your highest program tier may receive bigger discounts, or be gifted more free products. Lastly, it\u2019s a good idea to configure rules to restrict access to content on your site:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"5WvlH3C21mteG9urDdLfPnS4TxRcqVkgEzA\"><div class=\"responsive-video\"><iframe title=\"How to Protect Content on WordPress w\/ MemberPress (Rules Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p>This is a useful feature if you plan on offering premium content within your program such as articles, webinars, or courses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Set_Up_a_Points_System\"><\/span>2. Set Up a Points System <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Setting up a points system enables customers to gain recognition and receive rewards for their efforts. While points can be a great option, you might also want to award members with badges, ranks, and more.<\/p>\n\n\n\n<p>The best way to get started is using the MyCred MemberPress Addon. This way, you can <a href=\"https:\/\/memberpress.com\/blog\/4-ways-to-gamify-your-online-wordpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">add gamification features to your loyalty program<\/a> and create a dynamic points management system:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"392\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1024x392.png\" alt=\"MyCred plugin\" class=\"wp-image-52346\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1024x392.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-300x115.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-768x294.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1536x589.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-2048x785.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-444x170.png 444w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-840x322.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1216x466.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1832x702.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-700x268.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-156x60.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1080x414.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>One of the reasons why this is so effective is because it can make your program more engaging and entertaining. For instance, you can create leader boards where members can show off how many points they\u2019ve earned. <\/p>\n\n\n\n<p>Plus, there are many different actions that can result in points being won on your site. For example, you might award points when a new membership is created or when an existing membership is renewed. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Start_a_Referral_Program\"><\/span>3. Start a Referral Program<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When it comes to the loyalty business model, another useful strategy is to <a href=\"https:\/\/memberpress.com\/blog\/launch-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"start a referral program\">start a referral program<\/a>. This way, customers that refer your business are able to obtain special benefits.<\/p>\n\n\n\n<p>In fact, you might want to pay customers for their referrals, in which case you\u2019d be creating an affiliate program. <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Affiliate marketing<\/a> is a great way to <a href=\"https:\/\/memberpress.com\/blog\/grow-your-business-with-wordpress\/\" target=\"_blank\" rel=\"noopener\" title=\"expand your business\">expand your business<\/a> and attract new customers. An affiliate program is also very easy to set up and manage. <\/p>\n\n\n\n<p>Plus, it enables you to establish close and meaningful relationships with your members. To get started with your referral program, you\u2019ll need to use a platform like <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Easy Affiliate<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate.png\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1024x521.png\" alt=\"Easy Affiliate\" class=\"wp-image-52284\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-768x390.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1536x781.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-2048x1041.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-840x427.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1216x618.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1832x931.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1080x549.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Once it\u2019s installed, you can use Easy Affiliate to generate referral links for your members. This way, they can share their custom affiliate URL with their referrals, and you can track who actually makes a purchase or joins your program. <\/p>\n\n\n\n<p>Then, you can either pay members a commission or a fixed rate fee for each successful referral: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals.png\"><img decoding=\"async\" width=\"1024\" height=\"497\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1024x497.png\" alt=\"Pay your members for referrals using Easy Affiliate\" class=\"wp-image-52282\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1024x497.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1536x745.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-2048x994.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1216x590.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1832x889.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-156x76.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1080x524.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Alternatively, if you\u2019re rewarding members in other ways, you can set the amount to \u201c0\u201d. For example, you can reward members using coupons, premium content, or loyalty points. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Add_Webinars_to_Your_Program\"><\/span>4. Add Webinars to Your Program<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While you can reward customers with monetary gifts and deals, you may prefer to offer something totally unique. For instance, you might set up a tiered loyalty program where your top customers can access premium content.<\/p>\n\n\n\n<p>If that\u2019s the case, webinars are one of the most engaging types of content you can offer. This format provides you with a chance to educate and inspire your audience. Moreover, the face-to-face nature of webinars also enables you to form more personal connections with your members.<\/p>\n\n\n\n<p>Additionally, it\u2019s a super flexible strategy. Since you decide the date, time, and other details, you\u2019ll be able to go with the option that works best for you. For instance, if you\u2019re a social media influencer with a 9-5 job, you might prefer a live Q&A over the weekend:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar.png\"><img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1024x579.png\" alt=\"An example of a webinar\" class=\"wp-image-52335\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1024x579.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-300x170.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-768x434.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1536x869.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-301x170.png 301w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-840x475.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1209x684.png 1209w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1821x1030.png 1821w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-700x396.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1080x611.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar.png 1961w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>On the other hand, if you\u2019re an industry leader, you might want to host conferences as well. In this scenario, you can record your videos so that they\u2019re available at any time of day. This makes it more convenient for your customers. <\/p>\n\n\n\n<p>To get started, you\u2019ll need to install MemberPress. Then, you can pair our plugin with <a href=\"https:\/\/memberpress.com\/addons?s=webinar\" target=\"_blank\" rel=\"noopener\" title=\"plenty of compatible plugins\">one of the compatible webinar plugins<\/a> we offer. For example, you can <a href=\"https:\/\/memberpress.com\/blog\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">create a webinar<\/a> with <a href=\"https:\/\/memberpress.com\/addons\/crowdcast-2\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Crowdcast<\/a> to hold interactive sessions. Or, <a href=\"https:\/\/memberpress.com\/addons\/gotowebinar\/\" target=\"_blank\" rel=\"noopener\" title=\"\">GoTo Webinar<\/a> is a great option for virtual conferences. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_a_Members-Only_Podcast\"><\/span>5. Create a Members-Only Podcast<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The popularity of podcasts has grown rapidly in recent years. For instance, 82 million people <a href=\"https:\/\/www.statista.com\/topics\/3170\/podcasting\/#topicOverview\" target=\"_blank\" rel=\"noopener\" title=\"\">listened to a podcast<\/a> in 2021. What\u2019s more, this figure is expected to reach 100 million by 2024. <\/p>\n\n\n\n<p>Therefore, a podcast might be a great addition to your loyalty program. With MemberPress, you can configure it so that your most loyal customers can unlock exclusive audio content. <\/p>\n\n\n\n<p>To <a href=\"https:\/\/memberpress.com\/blog\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noopener\" title=\"\">create a podcast<\/a>, you\u2019ll need to add a podcasting plugin to your site. The <a href=\"https:\/\/memberpress.com\/addons\/seriously-simple-podcasting-castos\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Castos integration<\/a> is an excellent option:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"421\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1024x421.png\" alt=\"Castos plugin\" class=\"wp-image-52349\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1024x421.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-300x123.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-768x315.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1536x631.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-2048x841.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-414x170.png 414w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-840x345.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1216x499.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1832x752.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-700x287.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-156x64.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1080x444.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>This is a free plugin that enables you to automate the entire subscriber management process and create a thriving community. For example, you can configure your loyalty program so that when a customer signs up, they\u2019ll automatically be added to your podcast as a private subscriber.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Offer_VIP_Deals\"><\/span>6. Offer VIP Deals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Non-monetary rewards can be highly effective, but you might prefer to offer financial incentives to encourage customers to join your loyalty program. If paying out a commission isn\u2019t possible for your business, you can always offer exclusive VIP deals:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals.png\"><img decoding=\"async\" width=\"1024\" height=\"507\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1024x507.png\" alt=\"An example of a loyalty program with VIP deals\" class=\"wp-image-52342\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1024x507.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-300x149.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-768x380.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1536x761.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-343x170.png 343w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-840x416.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1216x602.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1832x908.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-700x347.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1080x535.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals.png 1861w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>Fortunately, you only need MemberPress to gain this functionality on your site. Once you\u2019ve <a href=\"https:\/\/memberpress.com\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"created your coupon code\">created your coupon codes<\/a>, you can send them to customers when they sign up for your program. <\/p>\n\n\n\n<p>Furthermore, to keep members engaged, you can dole out discounts when they earn a certain amount of points. Alternatively, you can award customers when they progress to the next tier of your program. <\/p>\n\n\n\n<p>You can make coupons available within your customer dashboard, or you can integrate your site with an <a href=\"https:\/\/memberpress.com\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"email marketing provider\">email marketing provider<\/a>. This way, you\u2019re able to send deals straight to your members\u2019 inboxes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Create_a_Resource_Library\"><\/span>7. Create a Resource Library<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A resource library is a great way to organize and store tons of materials for your members. When your content is easy to find, access, and view, this creates a stellar User Experience (UX). <\/p>\n\n\n\n<p>For instance, you may want to compile digital materials like eBooks, webinar recordings, blog posts, recipes, checklists, guides, and more. This way, when customers log into their accounts, it\u2019s quick and easy to connect with all your resources:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example.png\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1024x485.png\" alt=\"An example of a resource library\" class=\"wp-image-52372\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1024x485.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-768x364.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1536x728.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-2048x971.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-359x170.png 359w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-840x398.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1216x576.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1832x868.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-700x332.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1080x512.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p>To get started, you\u2019ll need to set up a custom web page in WordPress. This will function as the hub for your loyalty program members, containing all the relevant materials. <\/p>\n\n\n\n<p>Then, you can use a tool like MemberPress to <a href=\"https:\/\/memberpress.com\/blog\/roles-based-content-protection-memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">restrict access<\/a> to your library. Once set up, only logged-in users or those in a certain program level can unlock total access to premium content. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Loyalty programs offer a great way to <a href=\"https:\/\/memberpress.com\/blog\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noopener\" title=\"\">build trust<\/a>, nurture customer relationships, and improve retention rates. Fortunately, it\u2019s simple to create a loyalty program, whether you choose to offer a points-based system, gamification features, or even a referral scheme.<\/p>\n\n\n\n<p>To recap, here\u2019s how to create a loyalty program for your customers with WordPress:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create program levels with <a href=\"https:\/\/memberpress.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a>.<\/li>\n\n\n\n<li>Set up a points system using <a href=\"https:\/\/mycred.me\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MyCred<\/a>.<\/li>\n\n\n\n<li>Start a referral program with <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Easy Affiliate<\/a>.<\/li>\n\n\n\n<li>Add webinars to your program.<\/li>\n\n\n\n<li>Create a members-only podcast.<\/li>\n\n\n\n<li>Offer VIP deals.<\/li>\n\n\n\n<li>Create a resource library.<\/li>\n<\/ol>\n\n\n\n<p>Do you have any questions about how to create a loyalty program with WordPress? Let us know in the comments section below!<\/p>\n\n\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>One of the easiest ways to improve your customer retention rates is to create a loyalty program. However, it can be time consuming. Plus, if you\u2019re not very tech savvy, you might not know where to begin. Fortunately, it\u2019s simple to create a loyalty program with WordPress. You can set up different program levels, create [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":55643,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: how to create a loyalty program\r\n\r\nThis BOFU post should explain to small business owners (B+M and digital) that they can create their own customer loyalty program using WordPress with MemberPress, Easy Affiliate, and MyCred.\r\n\r\nKeep the tutorial-style how-to instructions basic and top-level. Use H2 for the \"tools\" section, with H3s for each tool with a basic overview:\r\n\r\n-WordPress: to host the program website and all its content.\r\n- MemberPress: to allow users to register for the loyalty program at varying levels; protect content.\r\n- MyCred: gamification plugin; integrates with MP (link below); supports points programs and coupons (though coupons can also be created\/managed in MP). \r\n\r\nCreate a separate section for each potential program element and include:\r\n\r\n- Mention of the tool that supports that element\r\n- At least one hypothetical scenario\r\n- Specific benefits of the element\r\n\r\nHere are the possible program elements:\r\n\r\n- Program levels (MP): good place to give top-level info on memberships\/groups\/pricing page; use videos\r\n- Rewards program (Easy Affiliate): essentially an affiliate program\r\n- Points program (MyCred integration directory URL: https:\/\/memberpress.com\/addons\/mycred\/)\r\n- Webinars (link to MP integrations directory URL: https:\/\/memberpress.com\/addons?s=webinar)\r\n- Podcasts (link to MP integrations directory URL: https:\/\/memberpress.com\/addons?s=podcast)\r\n- VIP deals like special coupons and early access to sales\r\n- Resource library","footnotes":""},"categories":[134,94],"tags":[1556,587],"class_list":{"0":"post-51592","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-2","8":"category-marketing","9":"tag-converter","10":"tag-customer-retention","11":"entry"},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Loyalty programs are a great way to build trust and increase retention rates. Here are seven strategies to create a successful loyalty program for customers!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"converter,customer retention\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/create-loyalty-program\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.4.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Create a Loyalty Program with WordPress (7 Strategies)\" \/>\n\t\t<meta property=\"og:description\" content=\"Loyalty programs are a great way to build trust and increase retention rates. 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