\n\n $\"Caixa$ <\/a>\n<\/div><\/div>\n\n\n\n\n
<\/span>Uma introdu\u00e7\u00e3o aos programas de fidelidade<\/span><\/h2>\n\n\n\n
Um programa de fidelidade \u00e9 um modelo de neg\u00f3cios no qual voc\u00ea recompensar os clientes<\/a> para voltar ao seu site (ou loja) ou para concluir determinadas tarefas. Por exemplo, voc\u00ea pode...<\/p>\n\n\n\n
\n
Recompensar novos membros por se inscreverem em uma conta<\/li>\n\n\n\n
Recompensar os membros existentes pela renova\u00e7\u00e3o da associa\u00e7\u00e3o<\/li>\n\n\n\n
Ofere\u00e7a vantagens aos alunos que conclu\u00edrem um curso ou obtiverem uma pontua\u00e7\u00e3o no question\u00e1rio acima de um determinado limite<\/li>\n\n\n\n
Recompense os clientes antigos que retornam e fazem outra compra<\/li>\n<\/ul>\n\n\n\n
Esse tipo de coisa.<\/p>\n\n\n\n
Com rela\u00e7\u00e3o ao \u00faltimo m\u00e9todo, uma abordagem popular envolve permitir que os compradores acumulem pontos a cada compra.<\/p>\n\n\n\n
As recompensas podem ser muitas coisas diferentes. Elas podem incluir produtos gratuitos<\/strong>, acesso antecipado \u00e0s vendas<\/strong>, cupons exclusivos<\/strong>, pontos<\/strong>, crach\u00e1s<\/strong>e qualquer outra coisa que voc\u00ea possa imaginar. <\/p>\n\n\n\n
Em resumo, recompensar os visitantes os incentiva a fazer uma compra, renovar um plano ou se tornar um membro. <\/p>\n\n\n\n
Em outras palavras, os programas de fidelidade s\u00e3o lucrativos<\/em><\/strong>.<\/p>\n\n\n
\n
$\"Um$ <\/a>
O programa vip da dsw oferece aos membros descontos regulares, frete gr\u00e1tis e b\u00f4nus de cashback.<\/figcaption><\/figure>\n<\/div>\n\n\n
Eles melhorar as taxas de reten\u00e7\u00e3o<\/a> e criam confian\u00e7a. Al\u00e9m disso, s\u00e3o uma \u00f3tima maneira de manter os clientes envolvidos com sua empresa.<\/p>\n\n\n\n
Por exemplo, voc\u00ea pode criar jogos e competi\u00e7\u00f5es divertidas para dar aos clientes a oportunidade de acumular mais pontos. Dessa forma, voc\u00ea pode diferenciar sua empresa dos concorrentes. <\/p>\n\n\n\n
Mas n\u00e3o \u00e9 s\u00f3 isso: recompensar os compradores fi\u00e9is mostra que voc\u00ea valoriza o suporte ao cliente. \u00c9 uma \u00f3tima maneira de agradecer e mostrar seu apre\u00e7o. Como resultado, voc\u00ea estar\u00e1 mais bem equipado para manter relacionamentos s\u00f3lidos com os clientes.<\/p>\n\n\n\n
As ferramentas necess\u00e1rias para criar um programa de fidelidade<\/h2>\n\n\n\n
Antes de come\u00e7ar, aqui est\u00e3o algumas ferramentas para iniciantes que voc\u00ea pode usar para criar seu programa de fidelidade de forma r\u00e1pida e f\u00e1cil.<\/p>\n\n\n\n
<\/span>WordPress<\/span><\/h3>\n\n\n\n
WordPress<\/a> \u00e9 um sistema de gerenciamento de conte\u00fado (CMS) de c\u00f3digo aberto, ideal para criar e publicar conte\u00fado.<\/p>\n\n\n
\n
$\"WordPress\"$ <\/a><\/figure>\n<\/div>\n\n\n
Por ser t\u00e3o f\u00e1cil de usar, ele tamb\u00e9m \u00e9 o CMS mais popular do mundo. Portanto, voc\u00ea pode facilmente instalar o WordPress por conta pr\u00f3pria<\/a> de gra\u00e7a.<\/p>\n\n\n\n
Se voc\u00ea preferir n\u00e3o configur\u00e1-lo voc\u00ea mesmo, tamb\u00e9m n\u00e3o h\u00e1 problema. Toneladas de planos de hospedagem na web de alta qualidade<\/a> incluem instala\u00e7\u00f5es autom\u00e1ticas do WordPress como parte do acordo. <\/p>\n\n\n\n
Depois de configurar o WordPress, voc\u00ea poder\u00e1 us\u00e1-lo para criar um site comercial (e um programa de fidelidade). Como o WordPress \u00e9 super flex\u00edvel, ele permite que voc\u00ea adicione postagens de blog, p\u00e1ginas de destino, arquivos digitais, imagens, cupons e muito mais.<\/p>\n\n\n\n
<\/span>MemberPress<\/span><\/h3>\n\n\n\n
Depois de instalar o WordPress, voc\u00ea pode usar plug-ins para expandir os recursos do seu site. <\/p>\n\n\n\n
MemberPress<\/a> \u00e9 um plug-in premium tudo-em-um que permite criar um site de associa\u00e7\u00e3o completo ou adicionar fun\u00e7\u00f5es de assinatura ao site existente.<\/p>\n\n\n
\n
$\"Captura$ <\/a><\/figure>\n<\/div>\n\n\n
O MemberPress \u00e9 praticamente o padr\u00e3o ouro para criar e gerenciar um programa de fidelidade no WordPress. \u00c9 r\u00e1pido e f\u00e1cil.<\/p>\n\n\n\n
Voc\u00ea pode configurar v\u00e1rios n\u00edveis se quiser oferecer um programa de fidelidade em camadas. Al\u00e9m disso, voc\u00ea pode restringir o acesso (ou paywall) seu melhor conte\u00fado<\/a>tornando-o dispon\u00edvel apenas para seus membros VIP.<\/p>\n\n\n\n
Melhor ainda, o MemberPress \u00e9 superf\u00e1cil de instalar. Depois que voc\u00ea Escolha seu plano<\/a>voc\u00ea pode simplesmente ir para Plugins > Adicionar novo<\/em> em seu painel de controle do WordPress. Em seguida, basta carregar o arquivo do plug-in.<\/p>\n\n\n\n
<\/span>MyCred<\/span><\/h3>\n\n\n\nMyCred<\/a> \u00e9 um plug-in de gamifica\u00e7\u00e3o que se integra perfeitamente ao MemberPress. Ele permite que voc\u00ea crie um programa de fidelidade baseado em pontos que certamente entreter\u00e1 e envolver\u00e1 seu p\u00fablico.<\/p>\n\n\n
\n
$\"MyCred$ <\/a><\/figure>\n<\/div>\n\n\n
O MyCred permite que voc\u00ea recompense seus clientes com pontos, crach\u00e1s, cupons e muito mais. Para come\u00e7ar, voc\u00ea precisar\u00e1 instalar e ativar o aplicativo MemberPress MyCred add-on<\/a> no painel do WordPress. <\/p>\n\n\n\n
<\/span>Como criar um programa de fidelidade com o WordPress (7 estrat\u00e9gias)<\/span><\/h2>\n\n\n\n
Agora que voc\u00ea j\u00e1 tem todas as ferramentas necess\u00e1rias, vamos dar uma olhada em 7 estrat\u00e9gias simples (mas eficazes) para criar um programa de fidelidade do cliente usando o WordPress!<\/p>\n\n\n\n
<\/span>1. Criar n\u00edveis de programa<\/span><\/h3>\n\n\n\n
Uma excelente maneira de criar seu programa de fidelidade \u00e9 com v\u00e1rios n\u00edveis premium. Isso \u00e9 chamado de programa de fidelidade em camadas. <\/p>\n\n\n\n
N\u00e3o \u00e9 de surpreender que os programas de fidelidade em n\u00edveis sejam t\u00e3o populares, pois eles t\u00eam uma Retorno sobre o investimento (ROI) 1,8 vezes maior<\/a>. Eles tamb\u00e9m permitem que voc\u00ea identifique e segmente seus clientes mais valiosos.<\/p>\n\n\n\n
Os programas em camadas tamb\u00e9m t\u00eam a vantagem de gerar FOMO, o que pode motivar os clientes a buscarem os n\u00edveis mais altos. <\/p>\n\n\n\n
Ainda assim, \u00e9 uma boa ideia tornar seu programa acess\u00edvel a todos (pelo menos superficialmente). Dessa forma, aqueles que n\u00e3o podem se dar ao luxo de gastar muito ainda podem participar.<\/p>\n\n\n\n
Felizmente, com o MemberPress, voc\u00ea pode criar esse tipo de estrutura de programa de fidelidade com facilidade. Para come\u00e7ar, voc\u00ea precisar\u00e1 configurar v\u00e1rias op\u00e7\u00f5es de associa\u00e7\u00e3o:<\/p>\n\n\n\n
\n
<\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, voc\u00ea pode criar grupos e <a href=\"https:\/\/memberpress.com\/pt\/blog\/create-better-pricing-tables\/\" target=\"_blank\" rel=\"noopener\" title=\"gerar uma p\u00e1gina de pre\u00e7os\">gerar uma p\u00e1gina de pre\u00e7os<\/a>: <\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"CIBh1iHEVXG3KTuMPzvjxNcLoFt695ySZWnl0Qwq2mgYesUabRpd7r48OkDfJ\"><div class=\"responsive-video\"><iframe title=\"Como criar um grupo no MemberPress (Tutorial)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wzO_lnLl6Lc?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Dessa forma, os usu\u00e1rios podem fazer upgrade e downgrade entre os n\u00edveis do programa. Isso tamb\u00e9m facilita para os clientes a compara\u00e7\u00e3o dos diferentes n\u00edveis e benef\u00edcios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, os clientes do n\u00edvel mais alto do programa podem receber descontos maiores ou receber mais produtos gratuitos. Por fim, \u00e9 uma boa ideia configurar regras para restringir o acesso ao conte\u00fado de seu site:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"EWSiN0ao11Tobxuw5A79irs4zsINlWtH7SkLj6DHm3AVRvYOgVmd9kcZp8JF2OKXhDUByflPewqrLh3pJyT\"><div class=\"responsive-video\"><iframe title=\"Como proteger o conte\u00fado no WordPress com o MemberPress (tutorial de regras)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZMZe-isVTjk?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Esse \u00e9 um recurso \u00fatil se voc\u00ea planeja oferecer conte\u00fado premium em seu programa, como artigos, webinars ou cursos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Set_Up_a_Points_System\"><\/span>2. Configurar um sistema de pontos <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A configura\u00e7\u00e3o de um sistema de pontos permite que os clientes obtenham reconhecimento e recebam recompensas por seus esfor\u00e7os. Embora os pontos possam ser uma \u00f3tima op\u00e7\u00e3o, talvez voc\u00ea tamb\u00e9m queira premiar os membros com distintivos, classifica\u00e7\u00f5es e muito mais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A melhor maneira de come\u00e7ar \u00e9 usar o MyCred MemberPress Addon. Dessa forma, voc\u00ea pode <a href=\"https:\/\/memberpress.com\/pt\/blog\/4-ways-to-gamify-your-online-wordpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">adicionar recursos de gamifica\u00e7\u00e3o ao seu programa de fidelidade<\/a> e criar um sistema din\u00e2mico de gerenciamento de pontos:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"392\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1024x392.png\" alt=\"Plug-in MyCred\" class=\"wp-image-52346\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1024x392.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-300x115.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-768x294.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1536x589.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-2048x785.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-444x170.png 444w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-840x322.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1216x466.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1832x702.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-700x268.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-156x60.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/mycred-plugin-1080x414.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Um dos motivos pelos quais isso \u00e9 t\u00e3o eficaz \u00e9 porque pode tornar seu programa mais envolvente e divertido. Por exemplo, voc\u00ea pode criar quadros de l\u00edderes nos quais os membros podem mostrar quantos pontos ganharam. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, h\u00e1 muitas a\u00e7\u00f5es diferentes que podem resultar em pontos ganhos em seu site. Por exemplo, voc\u00ea pode conceder pontos quando uma nova associa\u00e7\u00e3o \u00e9 criada ou quando uma associa\u00e7\u00e3o existente \u00e9 renovada. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Start_a_Referral_Program\"><\/span>3. Iniciar um programa de indica\u00e7\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata do modelo de neg\u00f3cios de fidelidade, outra estrat\u00e9gia \u00fatil \u00e9 <a href=\"https:\/\/memberpress.com\/pt\/blog\/launch-an-affiliate-program-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"iniciar um programa de indica\u00e7\u00f5es\">iniciar um programa de indica\u00e7\u00f5es<\/a>. Dessa forma, os clientes que indicarem sua empresa poder\u00e3o obter benef\u00edcios especiais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na verdade, voc\u00ea pode querer pagar aos clientes por suas indica\u00e7\u00f5es e, nesse caso, voc\u00ea estaria criando um programa de afiliados. <a href=\"https:\/\/easyaffiliate.com\/blog\/affiliate-marketing-for-beginners\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Marketing de afiliados<\/a> \u00e9 uma \u00f3tima maneira de <a href=\"https:\/\/memberpress.com\/pt\/blog\/grow-your-business-with-wordpress\/\" target=\"_blank\" rel=\"noopener\" title=\"expandir seus neg\u00f3cios\">expandir seus neg\u00f3cios<\/a> e atrair novos clientes. Um programa de afiliados tamb\u00e9m \u00e9 muito f\u00e1cil de configurar e gerenciar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, ele permite que voc\u00ea estabele\u00e7a relacionamentos pr\u00f3ximos e significativos com seus membros. Para come\u00e7ar seu programa de indica\u00e7\u00f5es, voc\u00ea precisar\u00e1 usar uma plataforma como <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliado f\u00e1cil<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate.png\"><img decoding=\"async\" width=\"1024\" height=\"521\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1024x521.png\" alt=\"Afiliado f\u00e1cil\" class=\"wp-image-52284\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1024x521.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-300x152.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-768x390.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1536x781.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-2048x1041.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-334x170.png 334w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-840x427.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1216x618.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1832x931.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-700x356.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-156x79.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/easy-affiliate-1080x549.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Depois de instalado, voc\u00ea pode usar o Easy Affiliate para gerar links de indica\u00e7\u00e3o para seus membros. Dessa forma, eles podem compartilhar o URL de afiliado personalizado com seus indicados e voc\u00ea pode acompanhar quem realmente faz uma compra ou se inscreve em seu programa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, voc\u00ea pode pagar aos membros uma comiss\u00e3o ou uma taxa fixa para cada indica\u00e7\u00e3o bem-sucedida: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals.png\"><img decoding=\"async\" width=\"1024\" height=\"497\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1024x497.png\" alt=\"Pague seus membros por indica\u00e7\u00f5es usando o Easy Affiliate\" class=\"wp-image-52282\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1024x497.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-300x146.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-768x373.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1536x745.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-2048x994.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-350x170.png 350w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-840x408.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1216x590.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1832x889.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-700x340.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-156x76.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/pay-referrals-1080x524.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Como alternativa, se estiver recompensando os membros de outras formas, voc\u00ea pode definir o valor como \u201c0\u201d. Por exemplo, voc\u00ea pode recompensar os membros usando cupons, conte\u00fado premium ou pontos de fidelidade. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Add_Webinars_to_Your_Program\"><\/span>4. Adicione webinars ao seu programa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embora voc\u00ea possa recompensar os clientes com presentes e ofertas em dinheiro, talvez prefira oferecer algo totalmente exclusivo. Por exemplo, voc\u00ea pode criar um programa de fidelidade escalonado em que seus principais clientes possam acessar conte\u00fado premium.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se esse for o caso, os webinars s\u00e3o um dos tipos de conte\u00fado mais envolventes que voc\u00ea pode oferecer. Esse formato lhe d\u00e1 a chance de educar e inspirar o seu p\u00fablico. Al\u00e9m disso, a natureza presencial dos webinars tamb\u00e9m permite que voc\u00ea estabele\u00e7a conex\u00f5es mais pessoais com seus membros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, \u00e9 uma estrat\u00e9gia super flex\u00edvel. Como voc\u00ea decide a data, a hora e outros detalhes, poder\u00e1 escolher a op\u00e7\u00e3o mais adequada para voc\u00ea. Por exemplo, se voc\u00ea for um influenciador de m\u00eddia social com um trabalho das 9h \u00e0s 17h, talvez prefira uma sess\u00e3o de perguntas e respostas ao vivo no fim de semana:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar.png\"><img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1024x579.png\" alt=\"Um exemplo de webinar\" class=\"wp-image-52335\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1024x579.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-300x170.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-768x434.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1536x869.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-301x170.png 301w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-840x475.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1209x684.png 1209w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1821x1030.png 1821w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-700x396.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-156x88.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar-1080x611.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/qa-webinar.png 1961w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, se voc\u00ea for um l\u00edder do setor, talvez queira realizar confer\u00eancias tamb\u00e9m. Nesse cen\u00e1rio, voc\u00ea pode gravar seus v\u00eddeos para que eles fiquem dispon\u00edveis a qualquer hora do dia. Isso torna tudo mais conveniente para seus clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para come\u00e7ar, voc\u00ea precisar\u00e1 instalar o MemberPress. Em seguida, voc\u00ea pode emparelhar nosso plug-in com <a href=\"https:\/\/memberpress.com\/pt\/addons\/?s=webinar\" target=\"_blank\" rel=\"noopener\" title=\"V\u00e1rios plug-ins compat\u00edveis\">um dos plug-ins de webinar compat\u00edveis<\/a> que oferecemos. Por exemplo, voc\u00ea pode <a href=\"https:\/\/memberpress.com\/pt\/blog\/webinars-for-membership-sites\/\" target=\"_blank\" rel=\"noopener\" title=\"\">criar um webinar<\/a> com <a href=\"https:\/\/memberpress.com\/pt\/addons\/crowdcast-2\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Crowdcast<\/a> para realizar sess\u00f5es interativas. Ou, <a href=\"https:\/\/memberpress.com\/pt\/addons\/gotowebinar\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Webinar GoTo<\/a> \u00e9 uma \u00f3tima op\u00e7\u00e3o para confer\u00eancias virtuais. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_a_Members-Only_Podcast\"><\/span>5. Criar um podcast somente para membros<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A popularidade dos podcasts cresceu rapidamente nos \u00faltimos anos. Por exemplo, 82 milh\u00f5es de pessoas <a href=\"https:\/\/www.statista.com\/topics\/3170\/podcasting\/#topicOverview\" target=\"_blank\" rel=\"noopener\" title=\"\">Ouviu um podcast<\/a> em 2021. Al\u00e9m disso, espera-se que esse n\u00famero chegue a 100 milh\u00f5es at\u00e9 2024. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Portanto, um podcast pode ser um \u00f3timo complemento para seu programa de fidelidade. Com o MemberPress, voc\u00ea pode configur\u00e1-lo para que seus clientes mais fi\u00e9is possam desbloquear conte\u00fado de \u00e1udio exclusivo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-start-a-podcast\/\" target=\"_blank\" rel=\"noopener\" title=\"\">criar um podcast<\/a>, Para isso, voc\u00ea precisar\u00e1 adicionar um plug-in de podcasting ao seu site. O <a href=\"https:\/\/memberpress.com\/pt\/addons\/seriously-simple-podcasting-castos\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress Integra\u00e7\u00e3o de Castos<\/a> \u00e9 uma excelente op\u00e7\u00e3o:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"421\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1024x421.png\" alt=\"Plug-in Castos\" class=\"wp-image-52349\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1024x421.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-300x123.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-768x315.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1536x631.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-2048x841.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-414x170.png 414w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-840x345.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1216x499.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1832x752.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-700x287.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-156x64.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/castos-plugin-1080x444.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Esse \u00e9 um plug-in gratuito que permite que voc\u00ea automatize todo o processo de gerenciamento de assinantes e crie uma comunidade pr\u00f3spera. Por exemplo, voc\u00ea pode configurar seu programa de fidelidade para que, quando um cliente se inscrever, ele seja automaticamente adicionado ao seu podcast como assinante particular.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Offer_VIP_Deals\"><\/span>6. Ofere\u00e7a ofertas VIP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As recompensas n\u00e3o monet\u00e1rias podem ser altamente eficazes, mas talvez voc\u00ea prefira oferecer incentivos financeiros para estimular os clientes a participarem do seu programa de fidelidade. Se o pagamento de uma comiss\u00e3o n\u00e3o for poss\u00edvel para sua empresa, voc\u00ea sempre poder\u00e1 oferecer ofertas VIP exclusivas:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals.png\"><img decoding=\"async\" width=\"1024\" height=\"507\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1024x507.png\" alt=\"Um exemplo de um programa de fidelidade com ofertas VIP\" class=\"wp-image-52342\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1024x507.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-300x149.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-768x380.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1536x761.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-343x170.png 343w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-840x416.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1216x602.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1832x908.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-700x347.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals-1080x535.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/loyalty-program-deals.png 1861w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Felizmente, voc\u00ea s\u00f3 precisa do MemberPress para obter essa funcionalidade em seu site. Uma vez que voc\u00ea tenha <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-use-discount-coupon-codes-effectively-on-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"criou seu c\u00f3digo de cupom\">criou seus c\u00f3digos de cupom<\/a>Voc\u00ea pode envi\u00e1-los aos clientes quando eles se inscreverem no seu programa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, para manter os membros envolvidos, voc\u00ea pode oferecer descontos quando eles ganharem uma determinada quantidade de pontos. Como alternativa, voc\u00ea pode premiar os clientes quando eles avan\u00e7arem para o pr\u00f3ximo n\u00edvel do seu programa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode disponibilizar cupons no painel de controle do cliente ou integrar seu site a um servi\u00e7o de <a href=\"https:\/\/memberpress.com\/pt\/blog\/best-email-software-for-your-membership-site\/\" target=\"_blank\" rel=\"noopener\" title=\"provedor de marketing por e-mail\">provedor de marketing por e-mail<\/a>. Dessa forma, voc\u00ea pode enviar ofertas diretamente para as caixas de entrada de seus membros. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Create_a_Resource_Library\"><\/span>7. Criar uma biblioteca de recursos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma biblioteca de recursos \u00e9 uma \u00f3tima maneira de organizar e armazenar toneladas de materiais para seus membros. Quando seu conte\u00fado \u00e9 f\u00e1cil de encontrar, acessar e visualizar, isso cria uma experi\u00eancia de usu\u00e1rio (UX) excelente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, talvez voc\u00ea queira compilar materiais digitais como eBooks, grava\u00e7\u00f5es de webinars, publica\u00e7\u00f5es em blogs, receitas, listas de verifica\u00e7\u00e3o, guias e muito mais. Dessa forma, quando os clientes fizerem login em suas contas, ser\u00e1 r\u00e1pido e f\u00e1cil se conectar a todos os seus recursos:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example.png\"><img decoding=\"async\" width=\"1024\" height=\"485\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1024x485.png\" alt=\"Um exemplo de uma biblioteca de recursos\" class=\"wp-image-52372\" style=\"width:800px\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1024x485.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-300x142.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-768x364.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1536x728.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-2048x971.png 2048w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-359x170.png 359w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-840x398.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1216x576.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1832x868.png 1832w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-700x332.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-156x74.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/03\/resource-library-example-1080x512.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Para come\u00e7ar, voc\u00ea precisar\u00e1 configurar uma p\u00e1gina da Web personalizada no WordPress. Ela funcionar\u00e1 como um centro para os membros de seu programa de fidelidade, contendo todos os materiais relevantes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em seguida, voc\u00ea pode usar uma ferramenta como o MemberPress para <a href=\"https:\/\/memberpress.com\/pt\/blog\/roles-based-content-protection-memberpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">restringir o acesso<\/a> em sua biblioteca. Uma vez configurado, somente os usu\u00e1rios conectados ou aqueles em um determinado n\u00edvel de programa podem desbloquear o acesso total ao conte\u00fado premium. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os programas de fidelidade oferecem uma \u00f3tima maneira de <a href=\"https:\/\/memberpress.com\/pt\/blog\/improve-membership-site-conversions-with-these-trust-factors\/\" target=\"_blank\" rel=\"noopener\" title=\"\">criar confian\u00e7a<\/a>, A fidelidade do cliente \u00e9 um fator importante para o sucesso de sua empresa, pois permite que ele cultive o relacionamento com os clientes e melhore as taxas de reten\u00e7\u00e3o. Felizmente, \u00e9 simples criar um programa de fidelidade, quer voc\u00ea opte por oferecer um sistema baseado em pontos, recursos de gamifica\u00e7\u00e3o ou at\u00e9 mesmo um esquema de indica\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para recapitular, veja como criar um programa de fidelidade para seus clientes com o WordPress:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Criar n\u00edveis de programa com <a href=\"https:\/\/memberpress.com\/pt\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MemberPress<\/a>.<\/li>\n\n\n\n<li>Configure um sistema de pontos usando <a href=\"https:\/\/mycred.me\/\" target=\"_blank\" rel=\"noopener\" title=\"\">MyCred<\/a>.<\/li>\n\n\n\n<li>Inicie um programa de indica\u00e7\u00e3o com <a href=\"https:\/\/easyaffiliate.com\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Afiliado f\u00e1cil<\/a>.<\/li>\n\n\n\n<li>Adicione webinars ao seu programa.<\/li>\n\n\n\n<li>Crie um podcast somente para membros.<\/li>\n\n\n\n<li>Ofere\u00e7a ofertas VIP.<\/li>\n\n\n\n<li>Criar uma biblioteca de recursos.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea tem alguma d\u00favida sobre como criar um programa de fidelidade com o WordPress? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>One of the easiest ways to improve your customer retention rates is to create a loyalty program. However, it can be time consuming. Plus, if you\u2019re not very tech savvy, you might not know where to begin. Fortunately, it\u2019s simple to create a loyalty program with WordPress. You can set up different program levels, create [\u2026]<\/p>\n","protected":false},"author":76756,"featured_media":55643,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"\"\"","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: how to create a loyalty program\r\n\r\nThis BOFU post should explain to small business owners (B+M and digital) that they can create their own customer loyalty program using WordPress with MemberPress, Easy Affiliate, and MyCred.\r\n\r\nKeep the tutorial-style how-to instructions basic and top-level. Use H2 for the \"tools\" section, with H3s for each tool with a basic overview:\r\n\r\n-WordPress: to host the program website and all its content.\r\n- MemberPress: to allow users to register for the loyalty program at varying levels; protect content.\r\n- MyCred: gamification plugin; integrates with MP (link below); supports points programs and coupons (though coupons can also be created\/managed in MP). \r\n\r\nCreate a separate section for each potential program element and include:\r\n\r\n- Mention of the tool that supports that element\r\n- At least one hypothetical scenario\r\n- Specific benefits of the element\r\n\r\nHere are the possible program elements:\r\n\r\n- Program levels (MP): good place to give top-level info on memberships\/groups\/pricing page; use videos\r\n- Rewards program (Easy Affiliate): essentially an affiliate program\r\n- Points program (MyCred integration directory URL: https:\/\/memberpress.com\/addons\/mycred\/)\r\n- Webinars (link to MP integrations directory URL: https:\/\/memberpress.com\/addons?s=webinar)\r\n- Podcasts (link to MP integrations directory URL: https:\/\/memberpress.com\/addons?s=podcast)\r\n- VIP deals like special coupons and early access to sales\r\n- Resource library","footnotes":""},"categories":[134,94],"tags":[1556,587],"class_list":["post-51592","post","type-post","status-publish","format-standard","has-post-thumbnail","category-how-to-2","category-marketing","tag-converter","tag-customer-retention","entry"],"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t<meta name=\"description\" content=\"Loyalty programs are a great way to build trust and increase retention rates. Here are seven strategies to create a successful loyalty program for customers!\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Zeph Bluestone\"\/>\n\t<meta name=\"keywords\" content=\"converter,customer retention\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/create-loyalty-program\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Create a Loyalty Program with WordPress (7 Strategies)\" \/>\n\t\t<meta property=\"og:description\" content=\"Loyalty programs are a great way to build trust and increase retention rates. Here are seven strategies to create a successful loyalty program for customers!\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/memberpress.com\/pt\/blog\/create-loyalty-program\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/loyalty-program.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/loyalty-program.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1480\" \/>\n\t\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-07-06T09:00:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-02-24T17:58:18+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/memberpress\/\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@memberpress\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Create a Loyalty Program with WordPress (7 Strategies)\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Loyalty programs are a great way to build trust and increase retention rates. Here are seven strategies to create a successful loyalty program for customers!\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/loyalty-program.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/create-loyalty-program\\\/#blogposting\",\"name\":\"How to Create a Loyalty Program with WordPress (7 Strategies)\",\"headline\":\"How to Create a Loyalty Program with WordPress (7 Strategies)\",\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/loyalty-program.jpg\",\"width\":1480,\"height\":832,\"caption\":\"build your own loyalty program on wordpress\"},\"datePublished\":\"2023-07-06T05:00:00-04:00\",\"dateModified\":\"2026-02-24T12:58:18-05:00\",\"inLanguage\":\"pt-BR\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/create-loyalty-program\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/create-loyalty-program\\\/#webpage\"},\"articleSection\":\"How To, Marketing, converter, customer retention\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/create-loyalty-program\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/create-loyalty-program\\\/#listItem\",\"name\":\"How to Create a Loyalty Program with WordPress (7 Strategies)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/create-loyalty-program\\\/#listItem\",\"position\":3,\"name\":\"How to Create a Loyalty Program with WordPress (7 Strategies)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/mp-icon-RGB_Icon-01.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/create-loyalty-program\\\/#organizationLogo\",\"width\":1650,\"height\":1275,\"caption\":\"memberpress logo icon\"},\"image\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/create-loyalty-program\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/memberpress\\\/\",\"https:\\\/\\\/www.pinterest.com\\\/memberpressplugin\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/MemberPressPlugin\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/memberpress\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/\",\"name\":\"Zeph Bluestone\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/litespeed\\\/avatar\\\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1786029628\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/create-loyalty-program\\\/#webpage\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/create-loyalty-program\\\/\",\"name\":\"How to Create a Loyalty Program with WordPress (7 Strategies)\",\"description\":\"Loyalty programs are a great way to build trust and increase retention rates. Here are seven strategies to create a successful loyalty program for customers!\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/create-loyalty-program\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/author\\\/staff-writer\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/memberpress.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/loyalty-program.jpg\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/create-loyalty-program\\\/#mainImage\",\"width\":1480,\"height\":832,\"caption\":\"build your own loyalty program on wordpress\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/blog\\\/create-loyalty-program\\\/#mainImage\"},\"datePublished\":\"2023-07-06T05:00:00-04:00\",\"dateModified\":\"2026-02-24T12:58:18-05:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/\",\"name\":\"MemberPress\",\"description\":\"The All-In-One WordPress Membership Plugin\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/memberpress.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t\r\n\t\t<title>How to Create a Loyalty Program with WordPress (7 Strategies)<\/title>\n\n","aioseo_head_json":{"title":"Como criar um programa de fidelidade com o WordPress (7 estrat\u00e9gias)","description":"Os programas de fidelidade s\u00e3o uma \u00f3tima maneira de criar confian\u00e7a e aumentar as taxas de reten\u00e7\u00e3o. Aqui est\u00e3o sete estrat\u00e9gias para criar um programa de fidelidade bem-sucedido para os clientes!","canonical_url":"https:\/\/memberpress.com\/pt\/blog\/create-loyalty-program\/","robots":"max-image-preview:large","keywords":"converter,customer retention","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/memberpress.com\/pt\/blog\/create-loyalty-program\/#blogposting","name":"How to Create a Loyalty Program with WordPress (7 Strategies)","headline":"How to Create a Loyalty Program with WordPress (7 Strategies)","author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author"},"publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/loyalty-program.jpg","width":1480,"height":832,"caption":"build your own loyalty program on wordpress"},"datePublished":"2023-07-06T05:00:00-04:00","dateModified":"2026-02-24T12:58:18-05:00","inLanguage":"pt-BR","commentCount":1,"mainEntityOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/create-loyalty-program\/#webpage"},"isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/blog\/create-loyalty-program\/#webpage"},"articleSection":"How To, Marketing, converter, customer retention"},{"@type":"BreadcrumbList","@id":"https:\/\/memberpress.com\/pt\/blog\/create-loyalty-program\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/memberpress.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/create-loyalty-program\/#listItem","name":"How to Create a Loyalty Program with WordPress (7 Strategies)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/create-loyalty-program\/#listItem","position":3,"name":"How to Create a Loyalty Program with WordPress (7 Strategies)","previousItem":{"@type":"ListItem","@id":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/#listItem","name":"Marketing"}}]},{"@type":"Organization","@id":"https:\/\/memberpress.com\/pt\/#organization","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","url":"https:\/\/memberpress.com\/pt\/","logo":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2022\/10\/mp-icon-RGB_Icon-01.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/create-loyalty-program\/#organizationLogo","width":1650,"height":1275,"caption":"memberpress logo icon"},"image":{"@id":"https:\/\/memberpress.com\/pt\/blog\/create-loyalty-program\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/memberpress\/","https:\/\/www.pinterest.com\/memberpressplugin\/","https:\/\/www.youtube.com\/c\/MemberPressPlugin","https:\/\/www.linkedin.com\/company\/memberpress\/"]},{"@type":"Person","@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author","url":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/","name":"Zeph Bluestone","image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/litespeed\/avatar\/e1c9e7d7b492bb1e583580325b42f8d0.jpg?ver=1786029628"}},{"@type":"WebPage","@id":"https:\/\/memberpress.com\/pt\/blog\/create-loyalty-program\/#webpage","url":"https:\/\/memberpress.com\/pt\/blog\/create-loyalty-program\/","name":"How to Create a Loyalty Program with WordPress (7 Strategies)","description":"Loyalty programs are a great way to build trust and increase retention rates. Here are seven strategies to create a successful loyalty program for customers!","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/memberpress.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/memberpress.com\/pt\/blog\/create-loyalty-program\/#breadcrumblist"},"author":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author"},"creator":{"@id":"https:\/\/memberpress.com\/pt\/blog\/author\/staff-writer\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/loyalty-program.jpg","@id":"https:\/\/memberpress.com\/pt\/blog\/create-loyalty-program\/#mainImage","width":1480,"height":832,"caption":"build your own loyalty program on wordpress"},"primaryImageOfPage":{"@id":"https:\/\/memberpress.com\/pt\/blog\/create-loyalty-program\/#mainImage"},"datePublished":"2023-07-06T05:00:00-04:00","dateModified":"2026-02-24T12:58:18-05:00"},{"@type":"WebSite","@id":"https:\/\/memberpress.com\/pt\/#website","url":"https:\/\/memberpress.com\/pt\/","name":"MemberPress","description":"The All-In-One WordPress Membership Plugin","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/memberpress.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"MemberPress","og:type":"article","og:title":"How to Create a Loyalty Program with WordPress (7 Strategies)","og:description":"Loyalty programs are a great way to build trust and increase retention rates. Here are seven strategies to create a successful loyalty program for customers!","og:url":"https:\/\/memberpress.com\/pt\/blog\/create-loyalty-program\/","og:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/loyalty-program.jpg","og:image:secure_url":"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/loyalty-program.jpg","og:image:width":1480,"og:image:height":832,"article:published_time":"2023-07-06T09:00:00+00:00","article:modified_time":"2026-02-24T17:58:18+00:00","article:publisher":"https:\/\/www.facebook.com\/memberpress\/","twitter:card":"summary_large_image","twitter:site":"@memberpress","twitter:title":"How to Create a Loyalty Program with WordPress (7 Strategies)","twitter:description":"Loyalty programs are a great way to build trust and increase retention rates. Here are seven strategies to create a successful loyalty program for customers!","twitter:image":"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/07\/loyalty-program.jpg"},"aioseo_meta_data":{"post_id":"51592","title":null,"description":"Os programas de fidelidade s\u00e3o uma \u00f3tima maneira de criar confian\u00e7a e aumentar as taxas de reten\u00e7\u00e3o. Aqui est\u00e3o sete estrat\u00e9gias para criar um programa de fidelidade bem-sucedido para os clientes!","keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"Article","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-02-24 18:05:34","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2023-02-16 15:53:52","updated":"2026-03-03 14:58:10"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/\" title=\"Marketing\">Marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">»<\/span><span class=\"aioseo-breadcrumb\">\n\tHow to Create a Loyalty Program with WordPress (7 Strategies)\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/memberpress.com\/pt"},{"label":"Marketing","link":"https:\/\/memberpress.com\/pt\/blog\/category\/marketing\/"},{"label":"How to Create a Loyalty Program with WordPress (7 Strategies)","link":"https:\/\/memberpress.com\/pt\/blog\/create-loyalty-program\/"}],"app_bookmark":{"bookmark_id":0,"is_bookmarked":false,"bookmark_date":0},"comments_count":"1","content_native":[],"app_access":{"can_access":true,"restrict_message":null},"_links":{"self":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/51592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/users\/76756"}],"replies":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/comments?post=51592"}],"version-history":[{"count":1,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/51592\/revisions"}],"predecessor-version":[{"id":74874,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/posts\/51592\/revisions\/74874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media\/55643"}],"wp:attachment":[{"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/media?parent=51592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/categories?post=51592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/memberpress.com\/pt\/wp-json\/wp\/v2\/tags?post=51592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}