{"id":51606,"date":"2023-03-28T05:00:00","date_gmt":"2023-03-28T09:00:00","guid":{"rendered":"https:\/\/memberpress.com\/?p=51606"},"modified":"2026-03-02T11:18:17","modified_gmt":"2026-03-02T16:18:17","slug":"how-to-raise-prices-without-losing-customers","status":"publish","type":"post","link":"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/","title":{"rendered":"Como aumentar os pre\u00e7os sem perder clientes (e at\u00e9 mesmo fazer com que eles gostem mais de voc\u00ea)"},"content":{"rendered":"<p>Voc\u00ea analisou suas finan\u00e7as de todos os \u00e2ngulos e percebeu que n\u00e3o h\u00e1 outra op\u00e7\u00e3o. <strong>Para manter seu neg\u00f3cio sustent\u00e1vel, voc\u00ea precisa de um aumento de pre\u00e7os<\/strong>. Mas agora voc\u00ea quer saber como aumentar os pre\u00e7os <strong>sem perder clientes<\/strong>.\u00a0<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<label for=\"ez-toc-cssicon-toggle-item-6a6c537ab42f8\" class=\"ez-toc-cssicon-toggle-label\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">O QUE H\u00c1 DENTRO<\/p>\n<span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a6c537ab42f8\"  \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/#5_Ways_to_Create_Value_Without_Major_Expenditure\" >5 maneiras de criar valor (sem grandes despesas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/#1_Build_an_Online_Community\" >1. Crie uma comunidade on-line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/#2_Create_a_Customer_Resource_Hub\" >2. Criar um centro de recursos do cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/#3_Set_Up_a_Points-Based_Customer_Loyalty_Plan\" >3. Configure um plano de fidelidade do cliente baseado em pontos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/#4_Big_Up_the_FOMO\" >4. Aumentar o FOMO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/#5_Upload_and_Share_Quality_Content\" >5. Fa\u00e7a upload e compartilhe conte\u00fado de qualidade<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/#Switch_Up_your_Pricing_Model_and_Keep_Prices_Competitive\" >Mude seu modelo de precifica\u00e7\u00e3o e mantenha os pre\u00e7os competitivos<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/#Add_a_VIP_Level\" >Adicionar um n\u00edvel VIP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/#Subscription-Based_Pricing\" >Pre\u00e7os baseados em assinatura<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/#How_to_%E2%80%9CBreak_the_News%E2%80%9D_About_Raised_Prices_Without_Losing_Customers\" >Como \"dar a not\u00edcia\" sobre o aumento de pre\u00e7os sem perder clientes<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/#1_Dont_Hesitate_Communicate\" >1. N\u00e3o hesite, comunique-se<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/#2_Use_Transparent_Lanuage\" >2. Usar linguagem transparente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/#3_Lead_With_the_Extra_Value_Youve_Created\" >3. Lidere com o valor extra que voc\u00ea criou<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/#4_Explain_the_Essentials\" >4. Explicar os fundamentos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/#5_Skip_%E2%80%9CSorry%E2%80%9D\" >5. Pular \"Sorry\" (Desculpe)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/#6_Let_Your_Customers_Know_How_Much_You_Appreciate_Their_Business\" >6. Fa\u00e7a com que seus clientes saibam o quanto voc\u00ea aprecia o neg\u00f3cio deles\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p><strong>Bem, n\u00f3s o ajudamos.<\/strong><\/p>\n\n\n\n<p>Embora ningu\u00e9m goste da realidade dos custos crescentes, eles s\u00e3o apenas isso - uma realidade. Mas o que pode ajudar a amenizar a not\u00edcia \u00e9 o fato de voc\u00ea ter algo para mostrar.\u00a0<\/p>\n\n\n\n<p>Continue lendo para saber como voc\u00ea pode <strong>criar mais valor para seus clientes<\/strong> e <strong>aumentar a receita<\/strong> sem gastar uma fortuna no processo. N\u00f3s lhe daremos as informa\u00e7\u00f5es sobre as ferramentas necess\u00e1rias para come\u00e7ar hoje mesmo.\u00a0<\/p>\n\n\n\n<p>Tamb\u00e9m abordaremos <strong>como comunicar as not\u00edcias<\/strong> e, ao mesmo tempo, manter um relacionamento positivo com seus clientes.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends.webp\"><img decoding=\"async\" width=\"480\" height=\"400\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends.webp\" alt=\"\" class=\"wp-image-53854\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends.webp 480w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends-300x250.webp 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends-204x170.webp 204w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/friends-156x130.webp 156w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Ways_to_Create_Value_Without_Major_Expenditure\"><\/span>5 maneiras de criar valor (sem grandes despesas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Criar valor para seus clientes n\u00e3o precisa significar investir muito em novos produtos ou servi\u00e7os.\u00a0<\/p>\n\n\n\n<p>Aqui est\u00e3o algumas op\u00e7\u00f5es gratuitas para <strong>op\u00e7\u00f5es de baixo custo<\/strong> que voc\u00ea pode aplicar em sua empresa. Quer voc\u00ea seja um <strong>tijolo e argamassa<\/strong> loja, <strong>com\u00e9rcio eletr\u00f4nico <\/strong>loja, on-line <strong>servi\u00e7o<\/strong>ou <strong>filia\u00e7\u00e3o <\/strong>voc\u00ea encontrar\u00e1 uma sugest\u00e3o adequada para voc\u00ea abaixo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Build_an_Online_Community\"><\/span>1. Crie uma comunidade on-line<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/shephyken\/2022\/10\/23\/customer-loyalty-comes-from-an-emotional-connection\/?sh=27f190aa682a\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Lealdade emocional<\/a> \u00e9 uma palavra de ordem nos neg\u00f3cios por um motivo. Os consumidores com uma conex\u00e3o emocional com uma marca t\u00eam uma <a href=\"https:\/\/martechseries.com\/sales-marketing\/customer-experience-management\/motistas-study-results-conclude-emotional-connection-key-brand-success\/#:~:text=The%20report%20concludes%20that%20customers,customers%20that%20are%20merely%20satisfied.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">306% maior valor de vida \u00fatil<\/a> do que os clientes meramente \"satisfeitos\".\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT.jpg\"><img decoding=\"async\" width=\"1024\" height=\"696\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1024x696.jpg\" alt=\"Criar um f\u00f3rum de discuss\u00e3o com o bbPress FT\" class=\"wp-image-16334\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1024x696.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-300x204.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-768x522.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-250x170.jpg 250w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-840x571.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1007x684.jpg 1007w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-700x476.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-156x106.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT-1080x734.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-Create-a-Discsussion-Forum-FT.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>E uma \u00f3tima maneira de aumentar a conectividade emocional \u00e9 criar uma comunidade on-line. Com uma comunidade on-line, voc\u00ea oferece aos seus clientes uma plataforma para unir for\u00e7as, comunicar-se uns com os outros e sentir-se mais pr\u00f3ximo da sua marca.\u00a0<\/p>\n\n\n\n<p>O MemberPress \u00e9 uma maneira r\u00e1pida, f\u00e1cil e econ\u00f4mica de criar uma comunidade on-line diretamente em seu site WordPress.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/pt\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/#How_to_Add_a_Forum_to_Your_WordPress_Website_with_bbPress\" title=\"\">MemberPress com integra\u00e7\u00e3o com o BbPress<\/a><\/h4>\n\n\n\n<p>O MemberPress \u00e9 o plug-in de associa\u00e7\u00e3o do WordPress #1 do mundo. Estamos trabalhando continuamente para oferecer novos recursos e integra\u00e7\u00f5es para que voc\u00ea possa criar a experi\u00eancia on-line perfeita para seus clientes.\u00a0<\/p>\n\n\n\n<p>Uma dessas integra\u00e7\u00f5es perfeitas \u00e9 por meio de um plug-in de f\u00f3rum gratuito, <a href=\"https:\/\/bbpress.org\/\" target=\"_blank\" rel=\"noopener\" title=\"\">bbPress<\/a>.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin.png\"><img decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1024x606.png\" alt=\"Plug-in do WordPress bbPress\" class=\"wp-image-16333\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1024x606.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-300x177.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-768x454.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-287x170.png 287w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-840x497.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1157x684.png 1157w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-700x414.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-156x92.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin-1080x639.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2018\/03\/bbPress-WordPress-Plugin.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Com o MemberPress e o bbPress, voc\u00ea pode convidar os clientes a participar de uma comunidade exclusiva diretamente em seu pr\u00f3prio site. Em sua \u00e1rea privada de membros, os clientes podem compartilhar experi\u00eancias, contribuir com conte\u00fado e oferecer suporte uns aos outros.\u00a0<\/p>\n\n\n\n<p>Mantenha-os atentos com ofertas e conte\u00fado exclusivos.<\/p>\n\n\n\n<p>Members' areas are also a great source of customer data. You can\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Descubra as prefer\u00eancias de seus clientes<\/li>\n\n\n\n<li>Adapte seu conte\u00fado para aumentar o engajamento<\/li>\n\n\n\n<li>Criar experi\u00eancias personalizadas\u00a0<\/li>\n<\/ul>\n\n\n\n<p>E fa\u00e7a todos os tipos de outras coisas \u00fateis!<\/p>\n\n\n\n<p>Descubra como adicionar um f\u00f3rum ao seu site WordPress neste artigo <a href=\"https:\/\/memberpress.com\/pt\/blog\/add-a-discussion-forum-to-your-wordpress-membership-site-with-bbpress\/#How_to_Add_a_Forum_to_Your_WordPress_Website_with_bbPress\" target=\"_blank\" rel=\"noopener\" title=\"\">guia passo a passo completo<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_a_Customer_Resource_Hub\"><\/span>2. Criar um centro de recursos do cliente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Seus clientes est\u00e3o aproveitando ao m\u00e1ximo seu produto ou servi\u00e7o?<\/p>\n\n\n\n<p>Oferecer recursos \u00fateis \u00e9 uma \u00f3tima maneira de educar os visitantes do site sobre seus produtos e criar valor para eles sem gastar muito.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub.png\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1024x502.png\" alt=\"Centro de recursos do cliente de recess\u00e3o da Fiverr\" class=\"wp-image-52677\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1024x502.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-300x147.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-768x377.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1536x754.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-347x170.png 347w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-840x412.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1216x597.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-700x343.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-156x77.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub-1080x530.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Fiverr-Customer-Resource-Hub.png 1647w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">O centro de recess\u00e3o do Fiverr oferece ajuda sob demanda, artigos e guias para propriet\u00e1rios de pequenas empresas.<\/figcaption><\/figure>\n\n\n\n<p>Crie uma p\u00e1gina em seu site com tutoriais, dicas, truques e perguntas frequentes. Torne-os divertidos e acess\u00edveis. N\u00e3o h\u00e1 necessidade de criar um manual pesado com jarg\u00f5es t\u00e9cnicos, apenas algumas p\u00e1ginas de f\u00e1cil digest\u00e3o com instru\u00e7\u00f5es e conselhos simples.<\/p>\n\n\n\n<p>Considere a possibilidade de oferecer orienta\u00e7\u00f5es em diferentes formatos. Algumas pessoas preferem instru\u00e7\u00f5es por escrito, enquanto outras gostam de tutoriais em v\u00eddeo, nos quais podem ver exatamente o que est\u00e1 acontecendo.\u00a0<\/p>\n\n\n\n<p>Com o MemberPress, voc\u00ea pode organizar facilmente seu conte\u00fado em um <a href=\"https:\/\/memberpress.com\/pt\/blog\/memberpress-courses-visual-builder\/\" target=\"_blank\" rel=\"noopener\" title=\"\">mini-curso<\/a> para que os clientes tenham todas as informa\u00e7\u00f5es de que precisam em um s\u00f3 lugar.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/pt\/addons\/memberpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Cursos do MemberPress<\/a><\/h4>\n\n\n\n<p>O <a href=\"https:\/\/memberpress.com\/pt\/addons\/memberpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Cursos do MemberPress<\/a> vem com todos os planos MemberPress. Com seu criador de cursos do tipo arrastar e soltar, \u00e9 muito f\u00e1cil organizar seu conte\u00fado e criar um curr\u00edculo.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"0c6AKm2oJrV4jzFB539hsNdk7GgDvEbuCHlXZaiLtwMUpSxn8TeyPWf\"><div class=\"responsive-video\"><iframe title=\"Como criar e vender cursos on-line no WordPress em 2024 (cursos MemberPress)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/WOedEnUBozw?feature=oembed&enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/span>\n<\/div><figcaption class=\"wp-element-caption\">ASSISTA &gt;&gt; COMO CRIAR UM CURSO NO MEMBERPRESS<\/figcaption><\/figure>\n\n\n\n<p>O MemberPress Courses tamb\u00e9m permite que voc\u00ea crie cursos exclusivos e os venda em seu site como uma fonte de receita recorrente.\u00a0<\/p>\n\n\n\n<p>Mas se o seu objetivo \u00e9 criar um centro de recursos para clientes, voc\u00ea pode torn\u00e1-lo gratuito e aberto a toda a sua base de clientes.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Set_Up_a_Points-Based_Customer_Loyalty_Plan\"><\/span>3. Configure um plano de fidelidade do cliente baseado em pontos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Voc\u00ea j\u00e1 escolheu uma empresa em vez de seu concorrente para ganhar pontos em seu programa de fidelidade do cliente?<\/p>\n\n\n\n<p>Dos consumidores, <a href=\"https:\/\/www.yotpo.com\/the-state-of-brand-loyalty-2022\/loyal-shoppers-go-the-extra-mile\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\"><strong>83% <\/strong>consumidores<\/a> dizem que pertencer a um programa de fidelidade os influencia a comprar novamente de uma marca.<\/p>\n\n\n\n<p>Pense nisso. Ser\u00e1 que todos n\u00f3s j\u00e1 compramos algo que n\u00e3o ter\u00edamos comprado s\u00f3 porque t\u00ednhamos pontos de fidelidade do cliente para usar? Eu sei que sim!<\/p>\n\n\n\n<p>Dos consumidores que pertencem a um plano de fidelidade do cliente, <strong><a href=\"https:\/\/www.pymnts.com\/study\/relationship-commerce-brand-engagement-subscriptions-memberships-loyalty-programs\/?cache=skip#wpcf7-f1318953-o1?download=true\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">76%<\/a> <\/strong>dizem que, como resultado, compram mais. Isso aumenta para <strong>93.3% <\/strong>quando a marca tem um melhor entendimento de suas prefer\u00eancias de compra.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers.png\"><img decoding=\"async\" width=\"598\" height=\"536\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers.png\" alt=\"Os programas de fidelidade do cliente s\u00e3o eficazes\" class=\"wp-image-52678\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers.png 598w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-300x269.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-190x170.png 190w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-578x518.png 578w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/How-to-raise-prices-without-losing-customers-156x140.png 156w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><\/figure>\n\n\n\n<p>Como propriet\u00e1rio de uma empresa, os programas de fidelidade do cliente o ajudam a manter os clientes. E isso o ajuda a aumentar a receita, <a href=\"https:\/\/www.coniq.com\/resources\/customer-loyalty-program-statistics-trends\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">aumentar as refer\u00eancias<\/a>e aumentar sua base de clientes.\u00a0<\/p>\n\n\n\n<p>Do ponto de vista do cliente, os programas de fidelidade criam valor ao permitir que ele resgate pontos, descontos e cupons e tenha uma experi\u00eancia mais personalizada.\u00a0<\/p>\n\n\n\n<p>Talvez voc\u00ea acredite que os programas de fidelidade sejam dif\u00edceis de gerenciar ou caros de administrar. Mas agora existem maneiras acess\u00edveis de incorporar programas de fidelidade em sua empresa.\u00a0<\/p>\n\n\n\n<p>Se voc\u00ea administra um site WordPress, n\u00e3o poderia ser mais f\u00e1cil com o <a href=\"https:\/\/memberpress.com\/go\/mycred\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">myCred<\/a>.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/go\/mycred\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">MyCred<\/a><\/h4>\n\n\n\n<p>MyCred \u00e9 um sistema inteligente <strong>sistema de gerenciamento de pontos <\/strong>que recompensa os clientes por interagirem com sua marca em seu site.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage.png\"><img decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-1024x463.png\" alt=\"P\u00e1gina inicial do plugin mycred\" class=\"wp-image-25910\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-1024x463.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-300x136.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-768x347.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage-1536x694.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/02\/mycred-homepage.png 1542w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Adicionar <strong><a href=\"https:\/\/memberpress.com\/pt\/blog\/4-ways-to-gamify-your-online-wordpress-courses\/\" target=\"_blank\" rel=\"noopener\" title=\"\">gamifica\u00e7\u00e3o <\/a><\/strong>Inclua recursos como crach\u00e1s e placares de l\u00edderes em seu site ou mantenha a simplicidade com um sistema tradicional de pontos quando os clientes fizerem uma compra. Os clientes podem trocar pontos por dinheiro real e cupons para usar na loja.<\/p>\n\n\n\n<p>O melhor de tudo \u00e9 que o myCred \u00e9 <strong>gratuito <\/strong>e de c\u00f3digo aberto. Tudo o que voc\u00ea precisa fazer \u00e9 baix\u00e1-lo do reposit\u00f3rio do WordPress.<\/p>\n\n\n\n<p>Ah, e <a href=\"https:\/\/memberpress.com\/pt\/addons\/mycred\/\" target=\"_blank\" rel=\"noopener\" title=\"\">ele tamb\u00e9m se integra ao MemberPress<\/a>! Que legal. <a href=\"https:\/\/memberpress.com\/pt\/blog\/membership-engagement\/\" title=\"\">Promover o engajamento<\/a> recompensando os membros por deixarem coment\u00e1rios em seus v\u00eddeos, escreverem uma avalia\u00e7\u00e3o de produto, participarem de um evento ou compartilharem conte\u00fado.\u00a0<\/p>\n\n\n\n<p>Leia mais sobre a integra\u00e7\u00e3o do myCred com o MemberPress <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-level-up-user-experience-with-the-memberpress-mycred-integration\/#What_is_myCred\" target=\"_blank\" rel=\"noopener\" title=\"\">aqui<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Big_Up_the_FOMO\"><\/span>4. Aumentar o FOMO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mostre a seus clientes que pessoas reais confiam em sua marca o suficiente para compr\u00e1-la e us\u00e1-la, mesmo com um pre\u00e7o mais alto.<\/p>\n\n\n\n<p>FOMO (fear of missing out) \u00e9 quando as pessoas se sentem ansiosas com a ideia de n\u00e3o participar de algo. \u00c9 um princ\u00edpio muito familiar: \"Se todo mundo est\u00e1 fazendo isso, o que estou perdendo? Deve ser bom\/valer o dinheiro\".\u00a0<\/p>\n\n\n\n<p>Acione o FOMO exibindo provas sociais em seu site e aumente as chances de (A) seus clientes permanecerem no site e (B) de novos clientes se inscreverem.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/go\/trustpulse\/trial\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">TrustPulse<\/a>, <a href=\"https:\/\/memberpress.com\/go\/fomo\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FOMO<\/a>e Notifica\u00e7\u00e3o X<\/h4>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/trustpulse\/trial\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">TrustPulse<\/a>, <a href=\"https:\/\/memberpress.com\/go\/fomo\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FOMO<\/a> e <a href=\"https:\/\/notificationx.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Notifica\u00e7\u00e3o X<\/a> s\u00e3o tr\u00eas <a href=\"https:\/\/memberpress.com\/pt\/blog\/fomo-marketing\/#2_Fomo\" target=\"_blank\" rel=\"noopener\" title=\"\">Ferramentas de marketing FOMO<\/a> que voc\u00ea pode usar em seu site.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot.png\"><img decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-1024x511.png\" alt=\"P\u00e1gina inicial do FOMO\" class=\"wp-image-30393\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-1024x511.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-300x150.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-768x383.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot-1536x766.png 1536w, https:\/\/memberpress.com\/wp-content\/uploads\/2021\/10\/fomo-home-screenshot.png 1897w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">P\u00e1gina inicial da Fomo<\/figcaption><\/figure>\n\n\n\n<p>Configure-os para exibir notifica\u00e7\u00f5es pop-up discretas em seu site sempre que algu\u00e9m interagir com sua marca on-line. Alguns exemplos s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quando algu\u00e9m faz uma compra<\/strong><\/li>\n\n\n\n<li><strong>Quando algu\u00e9m se inscreve em um boletim informativo<\/strong><\/li>\n\n\n\n<li><strong>Quando algu\u00e9m deixa um coment\u00e1rio<\/strong><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/fomo\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FOMO<\/a> tamb\u00e9m se integra facilmente ao WordPress para exibir uma notifica\u00e7\u00e3o quando um novo membro se inscreve.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Upload_and_Share_Quality_Content\"><\/span>5. Fa\u00e7a upload e compartilhe conte\u00fado de qualidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Conhecimento especializado, autoridade e confiabilidade<\/strong> - <a href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-google-e-a-t\/\" title=\"\">E.A.T. Esses s\u00e3o os tr\u00eas fatores que o Google usa para medir a qualidade de uma p\u00e1gina<\/a>.\u00a0<\/p>\n\n\n\n<p>Esses tamb\u00e9m s\u00e3o os fatores que seus consumidores avaliam (consciente ou inconscientemente) quando interagem com sua marca on-line.\u00a0<\/p>\n\n\n\n<p>Se sua marca parecer de baixa qualidade, \u00e9 menos prov\u00e1vel que seus clientes permane\u00e7am na empresa ap\u00f3s um aumento de pre\u00e7o.\u00a0<\/p>\n\n\n\n<p>No entanto, se voc\u00ea puder mostrar e compartilhar sua experi\u00eancia, autoridade e confiabilidade, seus clientes estar\u00e3o mais dispostos a pagar um pre\u00e7o mais alto.\u00a0<\/p>\n\n\n\n<p><strong>Concentre-se na cria\u00e7\u00e3o de conte\u00fado de alta qualidade<\/strong> como v\u00eddeos, publica\u00e7\u00f5es em blogs, podcasts etc. que sejam interessantes, relevantes e\/ou \u00fateis para seus clientes.<\/p>\n\n\n\n<div class=\"block-mp-button-wrap\">\n\t<a id=\"button-block_72052374ab9a3942f438e34c3e64d700\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-do-video-production-on-the-cheap\/\"  target=\"_blank\" class=\"button button-blue center\">APRENDA &gt;&gt; Como fazer produ\u00e7\u00e3o de v\u00eddeo com baixo custo<\/a>\n<\/div>\n\n\n\n\n<p>Por exemplo, se voc\u00ea vende equipamentos para ciclismo, crie v\u00eddeos educativos sobre como fazer a manuten\u00e7\u00e3o da bicicleta ou analise os melhores produtos para ciclismo do mercado.\u00a0<\/p>\n\n\n\n<p>Voc\u00ea pode saber mais sobre o Google EAT em <a href=\"https:\/\/memberpress.com\/pt\/blog\/what-is-google-e-a-t\/#An_Introduction_to_Google_EAT_SEO\" target=\"_blank\" rel=\"noopener\" title=\"\">este artigo<\/a>.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/memberpress.com\/go\/flexclip\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FlexClip<\/a><\/h4>\n\n\n\n<p>O conte\u00fado de v\u00eddeo \u00e9 especialmente eficaz para envolver os clientes. Mas, embora o conte\u00fado de seu v\u00eddeo possa ser excelente, a qualidade do v\u00eddeo em si \u00e9 igualmente importante.<\/p>\n\n\n\n<p>Com <a href=\"https:\/\/memberpress.com\/go\/flexclip\/\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">FlexClip<\/a>Se voc\u00ea tiver um computador com o sistema de edi\u00e7\u00e3o de v\u00eddeo, poder\u00e1 criar v\u00eddeos com apar\u00eancia profissional sem nenhum conhecimento ou experi\u00eancia pr\u00e9via em edi\u00e7\u00e3o.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage.png\"><img decoding=\"async\" width=\"1024\" height=\"562\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1024x562.png\" alt=\"P\u00e1gina inicial do FlexClip\" class=\"wp-image-52680\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1024x562.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-300x165.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-768x422.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-310x170.png 310w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-840x461.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1216x668.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-700x384.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-156x86.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage-1080x593.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Flexclip-homepage.png 1466w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Com sua interface de arrastar e soltar, milhares de imagens e faixas de m\u00fasica isentas de royalties e modelos de anima\u00e7\u00e3o, \u00e9 muito f\u00e1cil criar v\u00eddeos de excelente apar\u00eancia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Switch_Up_your_Pricing_Model_and_Keep_Prices_Competitive\"><\/span>Mude seu modelo de precifica\u00e7\u00e3o e mantenha os pre\u00e7os competitivos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voc\u00ea j\u00e1 pensou que pode haver outras maneiras de gerar receita que podem ajud\u00e1-lo a manter os pre\u00e7os competitivos?\u00a0<\/p>\n\n\n\n<p>Mudar ou introduzir os diferentes modelos de pre\u00e7os abaixo pode ajud\u00e1-lo a gerar receita recorrente e torn\u00e1-lo menos dependente de vendas \u00fanicas.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Add_a_VIP_Level\"><\/span>Adicionar um n\u00edvel VIP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nem todos os clientes est\u00e3o sofrendo dificuldades financeiras neste momento. E se voc\u00ea tiver feito um excelente trabalho para construir \u00f3timos relacionamentos com seus clientes, alguns ficar\u00e3o mais do que felizes em gastar um pouco mais para apoiar sua empresa.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet.jpg\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1024x576.jpg\" alt=\"Tapete vermelho VIP\" class=\"wp-image-52681\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1024x576.jpg 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-300x169.jpg 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-768x432.jpg 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-302x170.jpg 302w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-840x472.jpg 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1216x684.jpg 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-700x394.jpg 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-156x88.jpg 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet-1080x607.jpg 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/VIP-red-carpet.jpg 1480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">estenda o tapete vermelho para os clientes com um programa vip.<\/figcaption><\/figure>\n\n\n\n<p>Para todas essas pessoas, considere oferecer um plano premium com benef\u00edcios e luxos adicionais. O conceito \u00e9 simples: os membros VIP pagam uma taxa semanal\/mensal\/bimestral\/anual para receber tratamento especial.\u00a0<\/p>\n\n\n\n<p>Aqui est\u00e3o alguns exemplos de ofertas VIP:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Acesso priorit\u00e1rio<\/h4>\n\n\n\n<p>Os VIPs t\u00eam acesso priorit\u00e1rio \u00e0 sua mais recente linha de produtos, ao novo conte\u00fado on-line ou \u00e0 venda de ingressos.\u00a0<\/p>\n\n\n\n<p>Essa \u00e9 uma \u00f3tima op\u00e7\u00e3o para autores, romancistas gr\u00e1ficos, varejistas de roupas, museus, galerias e locais de eventos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Acesso exclusivo<\/h4>\n\n\n\n<p>Taking priority access a step further,\u00a0 you could offer VIPs exclusive access to products, content, and services. How about an invitation-only event or<a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-make-a-video-hub-with-paid-content-behind-a-paywall\/\" target=\"_blank\" rel=\"noopener\" title=\"\"> conte\u00fado exclusivo dos bastidores<\/a>?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Frete gr\u00e1tis<\/h4>\n\n\n\n<p>Embora possa parecer il\u00f3gico oferecer coisas gratuitas para gerar mais receita, o Amazon Prime \u00e9 uma prova do poder desse modelo de pre\u00e7os. Oferecer frete gr\u00e1tis aos membros VIP \u00e9 quase uma garantia de que eles n\u00e3o ir\u00e3o para o seu concorrente.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Atendimento ao cliente priorizado e personalizado<\/h4>\n\n\n\n<p>O atendimento ao cliente com IA logo se tornar\u00e1 a norma, pois \u00e9 uma maneira de obter uma resposta r\u00e1pida, liberando as linhas telef\u00f4nicas para casos mais complexos.\u00a0<\/p>\n\n\n\n<p>O resultado \u00e9 que os clientes est\u00e3o acostumados a respostas quase instant\u00e2neas, mas tamb\u00e9m est\u00e3o cada vez mais frustrados com a falta de atendimento personalizado.\u00a0<\/p>\n\n\n\n<p>Os VIPs podem desfrutar de atendimento e suporte individualizados ao cliente, em vez de ter que esperar na fila.<\/p>\n\n\n\n<p>Com o MemberPress, \u00e9 f\u00e1cil <a href=\"https:\/\/memberpress.com\/pt\/blog\/online-membership-site-wordpress\/\" target=\"_blank\" rel=\"noopener\" title=\"\">criar e gerenciar uma \u00e1rea separada e fechada para clientes premium<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Subscription-Based_Pricing\"><\/span>Pre\u00e7os baseados em assinatura<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Voc\u00ea conhece o acordo. Em vez de uma taxa fixa, cobre dos clientes em uma base mensal, trimestral ou anual.\u00a0<\/p>\n\n\n\n<p>Essa op\u00e7\u00e3o funciona bem para produtos com baixo custo e alta rotatividade de produtos, como cart\u00f5es-presente, sabonetes, lo\u00e7\u00f5es p\u00f3s-barba, maquiagem, caixas de lanches, flores etc.<\/p>\n\n\n\n<p>Nesses casos, voc\u00ea est\u00e1 oferecendo aos consumidores uma solu\u00e7\u00e3o pr\u00e1tica para suas necessidades regulares e, ao mesmo tempo, garantindo a repeti\u00e7\u00e3o da compra.\u00a0<\/p>\n\n\n\n<p>Marca de higiene pessoal masculina, <a href=\"https:\/\/www.manscaped.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Manscaped<\/a>A empresa oferece planos de assinatura para seus produtos. <\/p>\n\n\n\n<p>Os assinantes recebem uma nova caixa de ferramentas de cuidados pessoais a cada tr\u00eas ou seis meses. Al\u00e9m disso, recebem descontos exclusivos e acesso a produtos de edi\u00e7\u00e3o limitada.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan.png\"><img decoding=\"async\" width=\"1024\" height=\"549\" src=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1024x549.png\" alt=\"Plano de assinatura do Manscaped\" class=\"wp-image-52684\" srcset=\"https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1024x549.png 1024w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-300x161.png 300w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-768x412.png 768w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-317x170.png 317w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-840x450.png 840w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1216x652.png 1216w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-700x375.png 700w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-156x84.png 156w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan-1080x579.png 1080w, https:\/\/memberpress.com\/wp-content\/uploads\/2023\/04\/Manscaped-subscription-plan.png 1393w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>You can also use subscription-based pricing to spread the cost of your services to your customers. For example,\u00a0 if you're a <strong>profissional de sa\u00fade mental<\/strong>, <strong>cabeleireiro<\/strong>ou <a href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-create-and-sell-knockout-fitness-programs-online\/\" target=\"_blank\" rel=\"noopener\" title=\"\">instrutor de fitness<\/a>.\u00a0<\/p>\n\n\n\n<p>Ao permitir que os clientes paguem por seus servi\u00e7os em parcelas em vez de uma \u00fanica parcela, voc\u00ea os ajuda a fazer um or\u00e7amento melhor e garante sua fidelidade.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_%E2%80%9CBreak_the_News%E2%80%9D_About_Raised_Prices_Without_Losing_Customers\"><\/span>Como \"dar a not\u00edcia\" sobre o aumento de pre\u00e7os sem perder clientes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se os diferentes modelos de pre\u00e7os n\u00e3o funcionarem para sua empresa, esperamos que voc\u00ea ainda tenha encontrado uma maneira de criar valor para seus clientes. Isso far\u00e1 com que a pr\u00f3xima parte <strong>a<\/strong> <strong>lote<\/strong> mais f\u00e1cil.\u00a0<\/p>\n\n\n\n<p>Aqui est\u00e3o algumas dicas importantes sobre como comunicar o aumento de pre\u00e7os aos clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Dont_Hesitate_Communicate\"><\/span>1. N\u00e3o hesite, comunique-se<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Seja proativo<\/strong> sobre a comunica\u00e7\u00e3o de sua decis\u00e3o aos clientes. N\u00e3o espere que outros controlem a mensagem.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_Transparent_Lanuage\"><\/span>2. Usar linguagem transparente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Diga as coisas como elas s\u00e3o. Evite linguagem como <strong>ajuste<\/strong> e <strong>mudan\u00e7a<\/strong>. N\u00e3o estamos consertando nossas cal\u00e7as, e n\u00e3o estamos entrando na menopausa, estamos <strong>aumento<\/strong> pre\u00e7os.\u00a0<\/p>\n\n\n\n<p>Ser t\u00edmido em rela\u00e7\u00e3o a isso n\u00e3o salvar\u00e1 os sentimentos de ningu\u00e9m, mas pode fazer com que voc\u00ea pare\u00e7a ter algo a esconder.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Lead_With_the_Extra_Value_Youve_Created\"><\/span>3. Lidere com o valor extra que voc\u00ea criou<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Enfatize o valor extra que voc\u00ea tem a oferecer a eles. O que eles estar\u00e3o perdendo se forem embora? Como voc\u00ea melhorou seu servi\u00e7o ou a experi\u00eancia do cliente?\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-photo is-provider-giphy wp-block-embed-giphy\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/giphy.com\/gifs\/cbc-dragons-den-good-idea-26gsrOXkRYQDWcda0\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Explain_the_Essentials\"><\/span>4. Explicar os fundamentos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Certifique-se de ser claro e direto sobre quem ser\u00e1 afetado pelo aumento de pre\u00e7o e quando ele entrar\u00e1 em vigor.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Skip_%E2%80%9CSorry%E2%80%9D\"><\/span>5. Pular \"Sorry\" (Desculpe)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Os aumentos de pre\u00e7os s\u00e3o uma realidade e uma necessidade nos neg\u00f3cios, e as pessoas entendem isso. N\u00e3o h\u00e1 necessidade de pedir desculpas.\u00a0<\/p>\n\n\n\n<p>Voc\u00ea precisa ser o primeiro a apoiar a decis\u00e3o de que seus produtos ou servi\u00e7os valem o novo pre\u00e7o e que seus clientes ainda est\u00e3o fazendo um \u00f3timo neg\u00f3cio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Fa\u00e7a com que seus clientes saibam o quanto voc\u00ea aprecia o neg\u00f3cio deles\u00a0<\/h3>\n\n\n\n<p>Termine agradecendo a eles pelo apoio cont\u00ednuo. Fa\u00e7a com que eles saibam que s\u00e3o valorizados.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os aumentos de pre\u00e7os s\u00e3o t\u00e3o inevit\u00e1veis quanto as camisas musculosas em uma praia de Jersey Shore. Se n\u00e3o fosse assim, as balas de um centavo ainda existiriam. <\/p>\n\n\n\n<p>No entanto, esperamos que voc\u00ea possa aplicar algumas dessas ideias ao seu neg\u00f3cio para ajud\u00e1-lo a aumentar a receita e manter seus pre\u00e7os competitivos. <\/p>\n\n\n\n<p>Trabalhar em <strong>aumentar a fidelidade do cliente<\/strong> e <strong>conex\u00f5es emocionais da marca<\/strong> para que, quando voc\u00ea tiver que aumentar os pre\u00e7os, seus clientes percebam o valor de permanecer no mesmo lugar.<\/p>\n\n\n\n<p>Quando chegar a hora de anunciar um aumento de pre\u00e7o, lidere com valor e transpar\u00eancia.<\/p>\n\n\n\n<div class=\"full-width-cta blue image-left\">\n\t<div class=\"full-width-cta-container\">\n\t\t<div class=\"full-width-cta__image\">\n\t\t\t<img\n\t\t\t\tsrc=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp\"\n\t\t\t\talt=\"caractere cta\"\n\t\t\t\tloading=\"lazy\"\n\t\t\t\twidth=\"485\" height=\"432\" srcset=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/transparent.gif 1w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1-mobile.webp 543w, https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/Guy1.webp 485w\" sizes=\"auto, (max-width: 767px) 1px, (max-width: 1023px) 543px, 485px\"\t\t\t>\n\t\t<\/div>\n\t\t<div class=\"full-width-cta__text\">\n\t\t\t<h3>Obtenha o MemberPress hoje mesmo!<\/h3>\n\t\t\t<div><p>Comece a fidelizar seus clientes com o MemberPress.<\/p>\n<\/div>\n\t\t\t<div class=\"pricing-cta\">\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/plans\/pricing\/\" class=\"cta-button\">\n\t\t\t\t\tObtenha o MemberPress agora\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/memberpress.com\/wp-content\/themes\/memberpress-theme\/images\/long-arrow-right-white.svg\" class=\"arrow-red\" alt=\"seta\" width=\"20\" height=\"14\">\n\t\t\t\t<\/a>\n\t\t\t\t<a href=\"https:\/\/memberpress.com\/pt\/features\">Ver todos os recursos<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida ou sugest\u00e3o sobre como aumentar os pre\u00e7os sem perder clientes? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>You\u2019ve looked at your finances from all angles and you\u2019ve realized there\u2019s no choice. To keep your business sustainable, you need a price hike. But now you want to know how to raise prices without losing customers.\u00a0 Well, we\u2019ve got you covered. While no one likes the reality of rising costs, they are just that [\u2026]<\/p>\n","protected":false},"author":73814,"featured_media":52696,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","_strive_checklists":"[\"62cf4e42c2f82\",\"z8uot84m6gw0\",\"18o9kbsg7v1c\",\"wt2cyqvgnfk0\",\"bmbtjxcx9bs0\",\"3nwjz39y0xk0\",\"lyfu6qus0ts\",\"62cf51436474d\",\"85o2tiaxclw0\",\"goln292usf40\",\"62l2hqk0cgs0\",\"2sdi4hj3ngo0\",\"z311yx8bthc0\",\"fi0py4p30y80\",\"6faj3orznps0\",\"9pi65jqoq0c0\",\"xtdwba9kmo00\",\"lhcizi8va1s0\",\"ag433l69le00\",\"hg5i4rf6z3c0\",\"932oeotkzyg0\",\"bw5zcz90w340\",\"xuz1h6qsikw0\",\"ofen32da5w00\",\"imgft6dvzpc0\",\"62cf4e42c3089\",\"ls5v512cwf4\",\"w09fdtiheww0\",\"j8ttqaki8yg0\",\"amsydqjslcs0\",\"xiprixgfenk0\",\"8irevronbqo0\",\"o9213wmqhps0\",\"7bbagpozn7g0\",\"9d7ydn8032o0\",\"5d7a2mbevas0\",\"zyt63isnj1c0\",\"68t63oqaxf40\",\"q2ibdmuujn40\",\"scb5a77eyuo0\",\"ej3lg592vhs0\",\"h15p8mgbrbc0\",\"scvgepwerhs0\",\"onhxghsdbgg0\",\"doerp2s98xc0\",\"gpn58teazkg0\",\"jeyuqoj6fio0\",\"si6h17g1yz40\",\"4ukpajzxgug0\",\"539t08p2e9w0\"]","_strive_active_checklist":"62291e2bb2422","_strive_post_notes":"KW: How to raise prices without losing customers\r\n\r\nThis post should show business owners (online and B&M) how they can increase prices and otherwise increase revenue without irritating\/losing customers by adding value to via MemberPress. They can do this the following ways:\r\n\r\n- Creating a customer loyalty or points program (plug MyCred)\r\n- Creating a customer resource hub\r\n- Adding a VIP community\r\n- Offering an ad-free version alongside a zero-cost version (link to post: How to upsell with an ad-free version)\r\n- If you can think of any additional ways, feel free to add!\r\n\r\nEach of the above should have its own section with a top-level how-to. Also add a \"bonus\" section addressing the importance of two additional factors when it comes to price increases:\r\n\r\n- Social Proof: Plug affiliate products, TrustPulse, FOMO\r\n- Quality Content: Link to Google E.A.T. article","footnotes":""},"categories":[1474,121,1475],"tags":[1023],"class_list":{"0":"post-51606","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-membership-site","8":"category-pricing","9":"category-retention-and-loyalty","10":"tag-recurring-revenue","11":"entry"},"acf":{"plans":["scale"],"is_featured":false,"download_source":"none","mothership_slug":"","download_url":""},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to raise prices without losing customers and increase revenue and customer loyalty in the process! Get actionable tips and tools you need.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Victoria Lloyd\"\/>\n\t<meta name=\"keywords\" content=\"how to raise prices without losing customers,raise prices,recurring revenue\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/memberpress.com\/pt\/blog\/how-to-raise-prices-without-losing-customers\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"MemberPress\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Raise Prices Without Losing Customers (And Even Make Them Love You More)\" \/>\n\t\t<meta property=\"og:description\" content=\"Learn how to raise prices without losing customers and increase revenue and customer loyalty in the process! 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